Once upon a time, Lucy Bloomfield ran her own eCommerce skincare business and achieved crazy levels of growth. And since 2018 she’s been helping other business owners to achieve huge leaps in sales without allowing the rest of the business to fall apart. Lucy joins us to share her system for doubling sales without slashing prices or ramping up ad spend. If you’re looking to increase profit, avoid overstock issues, and build long-term, loyal customer relationships, this episode is a must-listen! Hit PLAY to hear: Lucy’s 10-step go-to method for doubling sales—without heavy discountsThe timeline Lucy recommends for planning campaignsThe secret to building urgency and scarcity into your offersWhy storytelling is your best sales tool (and how to use it!)Timing tricks that boost sales—no ad spend requiredWays to escape the “discount death spiral” for goodKey timestamps to dive straight in: [03:07] Brands should enhance efficiency, strategy, relationships, sales. [07:23] Luxury brands balance demand without discounting strategies. [12:59] 10-step process doubling sales campaign success. [13:46] Strategic decisions needed for business complexity management. [19:22] Creative business customization and strategic product launches. [22:27] Store all marketing materials systematically. [25:36] Cycle syncing aids businesses in monthly cycles. [29:49] Listen to Lucy’s Top Tips! [32:49] Find out how to get Lucy’s Double Orders course for a fraction of its regular price    Get Lucy’s Course at DoubleOrders.com use code MASTERPLAN by 30 November 2024 to save 50%. (From 1 December 2024 the code will save you 25%) Full episode notes here: https://ecmp.info/518Download our ebook >> https://ecmp.info/ebook "500 Top Tips to Make Your eCommerce Business More Profitable" Download our new ebook... https://ecmp.info/ebook 500 Tips to Increase Your ProfitsGet all the links and resources we mention & join our email list at https://ecmp.infoLove the show? Chloe would love your feedback - leave a review here: https://ecmp.info/review or reply to the episode Q&A on Spotify.Interested in being a Sponsor? go here: https://ecmp.info/sponsor This podcast uses the following third-party services for analysis: Spotify Ad Analytics - https://www.spotify.com/us/legal/ad-analytics-privacy-policy/

Malina Zarb is the Marketing and eCommerce Director at Zone3, the world’s highest rated triathlon brand. Founded in 2006, Zone3 now sell via their Shopify store and wholesale channels, in total doing £9million a year about 45% of which is DTC.  Hit PLAY to hear: What Zone3 is all about How to balance niche markets The importance of community in building and scaling a brand Sustainability and how it works in performance products Nailing the basics and keeping things simple  Key timestamps to dive straight in: [03:11] Closed business for family, pursued consulting and eCommerce. [05:55] Focus on two core markets with different products, price points, and communities. [08:10] Community passion and quality define marketing approach. [10:06] Invested in grassroots events, clubs, ambassador networks. [14:28] Balancing opportunities with strategic resource management. [17:06] Nail basics before adopting new technologies. [20:14] Launched biodegradable wetsuit; pursuing sustainable innovations. {21:50] Listen to Malina’s Top Tips!  Full episode notes here: https://ecmp.info/517Download our ebook >> https://ecmp.info/ebook "500 Top Tips to Make Your eCommerce Business More Profitable" Download our new ebook... https://ecmp.info/ebook 500 Tips to Increase Your ProfitsGet all the links and resources we mention & join our email list at https://ecmp.infoLove the show? Chloe would love your feedback - leave a review here: https://ecmp.info/review or reply to the episode Q&A on Spotify.Interested in being a Sponsor? go here: https://ecmp.info/sponsor This podcast uses the following third-party services for analysis: Spotify Ad Analytics - https://www.spotify.com/us/legal/ad-analytics-privacy-policy/

Mike Stevens is one of the DTC pioneers, with 8 years at Innocent Drinks back in the 2000s, and then founding good-for-you confectionery brand Peppersmith, which over 10 years he scaled all the way to exit in 2018. He’s also the author of the excellent and bestselling and award-winning book “The Direct to Consumer Playbook: The Stories and Strategies of the Brands that Wrote the DTC Rules”.  Hit PLAY to hear: The highs and lows of being an entrepreneur Knowing when to transition your business, or to close it Considering product-market fit Opportunity cost and why it matters Embracing failure as a learning opportunity  Key timestamps to dive straight in: [05:58] Mike’s take on sustainability, functionality, his Amazon journey, multichannel business. [12:27] High acquisition costs due to low demand. [15:03] Real product, timing challenges, consumer purchasing shifts. [17:46] Running the business was full-time, unfeasible to leave on the side. [21:17] Considering opportunity cost over easy choices. [25:10] Passionate about purpose-driven products and consultancy. [27:05] Listen to Mike’s Top Tips! Full episode notes here: https://ecmp.info/516Mike’s previous episode where he talks about his book: https://ecmp.info/390  Download our ebook >> https://ecmp.info/ebook "500 Top Tips to Make Your eCommerce Business More Profitable" Download our new ebook... https://ecmp.info/ebook 500 Tips to Increase Your ProfitsGet all the links and resources we mention & join our email list at https://ecmp.infoLove the show? Chloe would love your feedback - leave a review here: https://ecmp.info/review or reply to the episode Q&A on Spotify.Interested in being a Sponsor? go here: https://ecmp.info/sponsor This podcast uses the following third-party services for analysis: Spotify Ad Analytics - https://www.spotify.com/us/legal/ad-analytics-privacy-policy/

Shri Kanase is the founder of Yoru Marketing, where he and his team run Google Ads and YouTube Ads for some of the biggest eCommerce brands in the world, and have helped 100s of brands scale. In fact… Yoru Marketing is one of the fastest growing and top rated Google Ads PPC Marketing Agencies in the USA because they’re all about your results.Hit PLAY to hear:Why account structure mattersAll about the TPS approachProduct feed optimisationThe importance of conversion trackingHow to deal with seasonal changesKey timestamps to dive straight in:[05:31] Success in Google Ads relies on strategic structure.[07:38] Optimized product feed crucial for ad success.[12:23] Focus on high-buying intent for successful campaigns.[15:09] Test, separate, scale: optimize profitable product campaigns.[17:22] Focus on training algorithm for right audience.[19:50] Classify products by different life cycle stages.[23:02] Customize strategies based on performance and needs.[27:03] Listen to Shri’s Top Tips!Full episode notes here: https://ecmp.info/515 Episode sponsored by Yoru Marketing. Apply for your Free Google Ads Audit >> https://yorumarketing.comDownload our ebook >> https://ecmp.info/ebook "500 Top Tips to Make Your eCommerce Business More Profitable" Download our new ebook... https://ecmp.info/ebook 500 Tips to Increase Your ProfitsGet all the links and resources we mention & join our email list at https://ecmp.infoLove the show? Chloe would love your feedback - leave a review here: https://ecmp.info/review or reply to the episode Q&A on Spotify.Interested in being a Sponsor? go here: https://ecmp.info/sponsor This podcast uses the following third-party services for analysis: Spotify Ad Analytics - https://www.spotify.com/us/legal/ad-analytics-privacy-policy/

Guy Blaskey is the founder at Detrash watches, where he’s on a mission to both create the most efficient eCommerce company possible AND be a force for good by creating sustainable products and supporting 1% for the planet and Surfers Against Sewage. Guy founded Detrash in January this year and started selling in June exclusively via it’s Shopify store. Guy was previously on the show talking about his multi-million turnover pet food brand Pooch and Mutt. Hit PLAY to hear: Starting a new business with purpose and passion Practicing proactive sustainability The growing trend of ethical consumerism Disrupting industries with sustainable options Why a small team matters for startups  Key timestamps to dive straight in: [04:43] Enjoys advisory roles, charity work, and entrepreneurship. [09:11] Watch provokes sustainable conversations and reminders. [11:22] Greenwashing in FMCG packaging is really annoying. [13:26] The more people want recycled products, the more businesses are going to get into recycled materials. [16:54] Tried limited drops, now using dispatch windows. [21:00] Helped start business with minimal funds, advised caution. [22:35] Listen to Guy’s Top Tips! Full episode notes here: https://ecmp.info/514Discover Yoast for Shopify >>> https://ecmp.info/yoast-shopify Download our new ebook... https://ecmp.info/ebook 500 Tips to Increase Your ProfitsGet all the links and resources we mention & join our email list at https://ecmp.infoLove the show? Chloe would love your feedback - leave a review here: https://ecmp.info/review or reply to the episode Q&A on Spotify.Interested in being a Sponsor? go here: https://ecmp.info/sponsor This podcast uses the following third-party services for analysis: Spotify Ad Analytics - https://www.spotify.com/us/legal/ad-analytics-privacy-policy/

Scaling Smarter: How GiftsOnline4U is Transforming the Gift Business with Asgar Dungarwalla  Asgar Dungarwalla is the Founder of GiftsOnline4U, the award winning personalised gift retailer. They sell over 2,500 products via their WooCommerce website, marketplaces, and wholesale to both the B2C and B2B markets. Founded in 2012 they now do £750,000 per year.  Hit PLAY to hear: Why personalization is key for GiftsOnline4U How Asgar downsized his team to make them more efficient and effective The importance of building strong ties with outsourced teams Streamlining for profitability How to use AI in an eCommerce business  Key timestamps to dive straight in: [04:55] Personalisation challenges: wrong info from customers, technology issues. [08:08] Overseas teams are cost-effective and skilled overall. [12:02] Focus on productivity over growth for better results. [14:29] Using AI early can increase business productivity. [17:58] Perplexity AI is a great search engine. [22:18] Customized gifts using input-based real-time images. [25:18] Listen to Asgar’s Top Tips! Full episode notes here: https://ecmp.info/513Discover Yoast for Shopify >>> https://ecmp.info/yoast-shopify Download our new ebook... https://ecmp.info/ebook 500 Tips to Increase Your ProfitsGet all the links and resources we mention & join our email list at https://ecmp.infoLove the show? Chloe would love your feedback - leave a review here: https://ecmp.info/review or reply to the episode Q&A on Spotify.Interested in being a Sponsor? go here: https://ecmp.info/sponsor This podcast uses the following third-party services for analysis: Spotify Ad Analytics - https://www.spotify.com/us/legal/ad-analytics-privacy-policy/

Judith Harvey is the eCommerce lead at Naturisimo, the home of ethical beauty. Founded in 2008 they now sell via their Shopify store with 7-figure sales.  Hit PLAY to hear: Naturisimo’s personalization journey The challenge of maintaining Naturisimo’s identity while promoting the brands they carry How to effectively use brand stories Retaining customers through education and brand association What segmentation can do for your business  Key timestamps to dive straight in: [05:36] Delivering safe, effective, clean beauty products. [09:22] Challenges: recruiting, retaining customers; expanding product purchases. [10:50] Finding product associations to educate and upsell. [13:15] Balancing brand innovation and customer loyalty. [19:16] Success based on segmentation. [20:33] Personalized, journey-based customer engagement and product discovery. [22:17] Listen to Judith’s Top Tips! Full episode notes here: https://ecmp.info/512Discover Yoast for Shopify >>> https://ecmp.info/yoast-shopify Download our new ebook... https://ecmp.info/ebook 500 Tips to Increase Your ProfitsGet all the links and resources we mention & join our email list at https://ecmp.infoLove the show? Chloe would love your feedback - leave a review here: https://ecmp.info/review or reply to the episode Q&A on Spotify.Interested in being a Sponsor? go here: https://ecmp.info/sponsor This podcast uses the following third-party services for analysis: Spotify Ad Analytics - https://www.spotify.com/us/legal/ad-analytics-privacy-policy/

John Sills is the Author of the ‘leadership book of the year 2023, “The Human Experience: How to make life better for your customers and create a more successful organization”, AND managing partner at The Foundation Growth Consultancy where they help organisations achieve customer led success.  Hit PLAY to hear: The importance of human experience in eCommerce and what led John to write his book The myths of customer feedback, customer loyalty, and return on investment The cost of poor customer experience How better customer experience can lower your business costs Behaviors and enablers and why you should care about them  Key timestamps to dive straight in: [05:28] eCommerce, retail, hospitality satisfy more than banking. [07:39] COVID inspired a book about being human. [11:11] Feedback surveys focus on superficial customer opinions. [15:03] Customer loyalty to organizations is often fickle. [19:04] NHS ensures transparency and engagement with donors. [22:35] Digital experiences harder to resolve customer issues. [25:44] Listen to John’s Top Tips! Full episode notes here: https://ecmp.info/511Discover Yoast for Shopify >>> https://ecmp.info/yoast-shopify Download our new ebook... https://ecmp.info/ebook 500 Tips to Increase Your ProfitsGet all the links and resources we mention & join our email list at https://ecmp.infoLove the show? Chloe would love your feedback - leave a review here: https://ecmp.info/review or reply to the episode Q&A on Spotify.Interested in being a Sponsor? go here: https://ecmp.info/sponsor This podcast uses the following third-party services for analysis: Spotify Ad Analytics - https://www.spotify.com/us/legal/ad-analytics-privacy-policy/

Lauren Duncan is the Head of eCommerce at Philip Kingsley, creators and sellers of Trichological Hair and Scalp products. Founded in the 1950s, Philip Kingsley now sell via their Magento eCommerce store, wholesale via salons and other retailers, and run 2 clinics in London and New York. Their number one Hair Mask sells one unit every 30 seconds worldwide!  Hit PLAY to hear: The clinical side of Philip Kingsley Digital transformation and its benefits Their promotional strategies that focused on quality over quantity The brand’s gift with purchase optimisation Philip Kingsley’s future plans  Key timestamps to dive straight in: [06:30] Hair treatment business pivots to digital expansion. [07:35] New storefront for clinic, subscription assessment, web app. [14:15] Improving execution and data for better promotions. [15:58] Elevating promotions through bespoke photo and video. [18:54] Testing, personalization, and AOV focus increase. [23:50] Exciting updates on clinical and retail transformation. [25:04] Listen to Lauren’s Top Tips! Full episode notes here: https://ecmp.info/510Doofinder - Start Your Free Trial >>> https://ecmp.info/doofinder Download our ebook >> https://ecmp.info/ebook "500 Top Tips to Make Your eCommerce Business More Profitable" Download our new ebook... https://ecmp.info/ebook 500 Tips to Increase Your ProfitsGet all the links and resources we mention & join our email list at https://ecmp.infoLove the show? Chloe would love your feedback - leave a review here: https://ecmp.info/review or reply to the episode Q&A on Spotify.Interested in being a Sponsor? go here: https://ecmp.info/sponsor This podcast uses the following third-party services for analysis: Spotify Ad Analytics - https://www.spotify.com/us/legal/ad-analytics-privacy-policy/

Jenna Tanenbaum was Head of Growth at DTC toilet paper success story Who Gives a Crap for nearly 4 years. And she now runs performance creative and UGC marketing agency Ostrich.  Hit PLAY to hear: How Jenna got her start in eCommerce What she learned as Head of Growth at WGAC Lots of advice about how to build your business for growthTips for handling content creation challenges today   Key timestamps to dive straight in: [04:24] Career journey from banking to digital marketing. [08:30] Who Gives a Crap: Sustainable toilet paper, global impact. [11:44] Profits can be used in various ways. [14:50] Strong brand, culture, risk, hiring, empowerment, evolving. [17:56] Digital marketing dynamics have rapidly evolved. [21:25] Listen to Jenna’s Top Tips! Full episode notes here: https://ecmp.info/509Doofinder - Start Your Free Trial >>> https://ecmp.info/doofinder Download our ebook >> https://ecmp.info/ebook "500 Top Tips to Make Your eCommerce Business More Profitable" Download our new ebook... https://ecmp.info/ebook 500 Tips to Increase Your ProfitsGet all the links and resources we mention & join our email list at https://ecmp.infoLove the show? Chloe would love your feedback - leave a review here: https://ecmp.info/review or reply to the episode Q&A on Spotify.Interested in being a Sponsor? go here: https://ecmp.info/sponsor This podcast uses the following third-party services for analysis: Spotify Ad Analytics - https://www.spotify.com/us/legal/ad-analytics-privacy-policy/

Rosie Mangiarotti is the founder & CEO at Perkies, creators of innovative undergarments. Founded in 2019, Perkies sells via their Shopify store, Amazon, and wholesale, and is now growing 100% year on year.  Hit PLAY to hear: Why you should solve real pain points in your business How Perkies adapted and evolved their product line Rosie’s collaboration with the Breast Cancer Research Foundation  The importance of leveraging sales channels Focusing on continuous innovation  Key timestamps to dive straight in: [04:43] Started business, launched products, inspired by entrepreneurs. [07:31] Reduced focus on sticky bras, emphasis on nipple covers. [12:37] Creating realistic, enhancing nipple products for survivors. [14:16] Empowering women, giving back, problem solver. [17:32] Early Amazon launch and reviews drive sales. [21:13] Listen to Rosie’s Top Tips! Full episode notes here: https://ecmp.info/508Doofinder - Start Your Free Trial >>> https://ecmp.info/doofinder Download our ebook >> https://ecmp.info/ebook "500 Top Tips to Make Your eCommerce Business More Profitable" Download our new ebook... https://ecmp.info/ebook 500 Tips to Increase Your ProfitsGet all the links and resources we mention & join our email list at https://ecmp.infoLove the show? Chloe would love your feedback - leave a review here: https://ecmp.info/review or reply to the episode Q&A on Spotify.Interested in being a Sponsor? go here: https://ecmp.info/sponsor This podcast uses the following third-party services for analysis: Spotify Ad Analytics - https://www.spotify.com/us/legal/ad-analytics-privacy-policy/

Nick Feint is the founder at Stone Arrow Jewellery. A multichannel jewellery retailer selling recycled glass jewellery from New Zealand. Founded over 25 years ago they now sell via their own physical and eCommerce stores, as well as wholesale, totalling around $500,000 a year and are growing at a steady annual 20%.  Hit PLAY to hear: Adaptability in business Turning challenges into opportunities The importance of storytelling, email marketing, and a good loyalty program Leveraging different sales channels Collaboration and teamwork  Key timestamps to dive straight in: [03:25] Key interview points: retention, wholesale, low carbon. [07:00] Getting online fever from COVID. [09:12] Upcycled bottle designs are beautiful and innovative. [12:06] Exciting shift to recycling in local market. [14:58] Fashion industry embracing versatile wholesale methods. [22:17] Encourage additional purchases through loyalty points program. [23:24] Listen to Nick’s Top Tips! Full episode notes here: https://ecmp.info/507Doofinder - Start Your Free Trial >>> https://ecmp.info/doofinder Download our ebook >> https://ecmp.info/ebook "500 Top Tips to Make Your eCommerce Business More Profitable" Download our new ebook... https://ecmp.info/ebook 500 Tips to Increase Your ProfitsGet all the links and resources we mention & join our email list at https://ecmp.infoLove the show? Chloe would love your feedback - leave a review here: https://ecmp.info/review or reply to the episode Q&A on Spotify.Interested in being a Sponsor? go here: https://ecmp.info/sponsor This podcast uses the following third-party services for analysis: Spotify Ad Analytics - https://www.spotify.com/us/legal/ad-analytics-privacy-policy/

Wizz Selvey is a powerhouse with a constant stream of ideas and insight (that’s what her clients say!). Wizz helps brands navigate the retail space in the UK, helping them standout, build brand awareness and grow through both DTC sales AND selling through retail partners. Wizz and I have been sharing tips on LinkedIn for AGES so it’s great to finally be able to chat – AND to bring that chat to all of you. Hit PLAY to hear: The importance of understanding the retail landscape Why you need to diversify your channels Building strong relationships with your retailers How adaptability can help sustain your growth Integrating your retail and DTC strategies And why patience and persistence are key  Key timestamps to dive straight in: [05:26] Diversifying sales channels can boost profits.  [08:48] Strategic approach to retail distribution takes time. [12:13] Proving customer demand is crucial for buyers. [15:42] Continual awareness building for successful sales process. [18:56] Plan launch strategies and drive consumer awareness. [21:56] Retail takes time, but offers opportunity. [23:18] Listen to Wizz’s Top Tips! Full episode notes here: https://ecmp.info/506Doofinder - Start Your Free Trial >>> https://ecmp.info/doofinder Download our ebook >> https://ecmp.info/ebook "500 Top Tips to Make Your eCommerce Business More Profitable" Download our new ebook... https://ecmp.info/ebook 500 Tips to Increase Your ProfitsGet all the links and resources we mention & join our email list at https://ecmp.infoLove the show? Chloe would love your feedback - leave a review here: https://ecmp.info/review or reply to the episode Q&A on Spotify.Interested in being a Sponsor? go here: https://ecmp.info/sponsor This podcast uses the following third-party services for analysis: Spotify Ad Analytics - https://www.spotify.com/us/legal/ad-analytics-privacy-policy/

Stuart Davis is the co-founder, CEO, and everything else!! at Dubs – a footwear brand on a mission to disrupt the kids’ shoe industry. They’re clearly having an impact as (at the time of recording) they’ve just been shortlisted for FOUR awards at the Drapers Footwear Awards!! Launched in 2022 they’re selling via their Shopify store and stockist network. Hit PLAY to hear: Fixing a personal problem with a global solution Sustainability as a journey Providing education and making a cultural impact Having big visions for the future Embracing continuous improvement  Key timestamps to dive straight in: [04:13] Friends cope with job loss, create sustainable sneakers. [08:58] Designing sustainable shoes with circularity in mind. [11:40] Sustainability professor's advice: focus on continuous improvement. [15:06] Wishing for more time to grow brand. [18:30] Listen to Stuart’s Top Tips! Full episode notes here: https://ecmp.info/505Download our ebook >> https://ecmp.info/ebook "500 Top Tips to Make Your eCommerce Business More Profitable" Download our new ebook... https://ecmp.info/ebook 500 Tips to Increase Your ProfitsGet all the links and resources we mention & join our email list at https://ecmp.infoLove the show? Chloe would love your feedback - leave a review here: https://ecmp.info/review or reply to the episode Q&A on Spotify.Interested in being a Sponsor? go here: https://ecmp.info/sponsor This podcast uses the following third-party services for analysis: Spotify Ad Analytics - https://www.spotify.com/us/legal/ad-analytics-privacy-policy/

Nick Hussey is the founder and managing director at FRAHM Jacket, a men’s clothing brand that exclusively sells by pre-order. Founded in 2018 they did £2.2million via their Shopify site in 2023. Hit PLAY to hear: Why honesty and transparency are key for any brand The role of preorders in building a successful business Thinking long-term Practicing sustainability in your business Why product quality trumps quantity  Key timestamps to dive straight in: [05:20] Commuter cycling brand failed to reach potential. [07:14] Nick’s determination to build a successful business. [11:51] House-husband, kids, mental health, brand growth. [15:35] High-growth businesses erode brand, face downfall. [17:44] Preorder, exclusivity, anticipation, positive reviews. [19:49] Growth is a metric of a business. [23:44] Creativity blossoms when money is scarce. [24:57] Listen to Nick’s Top Tips! Full episode notes here: https://ecmp.info/504Download our ebook >> https://ecmp.info/ebook "500 Top Tips to Make Your eCommerce Business More Profitable" Download our new ebook... https://ecmp.info/ebook 500 Tips to Increase Your ProfitsGet all the links and resources we mention & join our email list at https://ecmp.infoLove the show? Chloe would love your feedback - leave a review here: https://ecmp.info/review or reply to the episode Q&A on Spotify.Interested in being a Sponsor? go here: https://ecmp.info/sponsor This podcast uses the following third-party services for analysis: Spotify Ad Analytics - https://www.spotify.com/us/legal/ad-analytics-privacy-policy/

Bryan Marville is the founder of apparel business WORN, where he’s on a mission to dismantle America’s relationship with commodity cotton basics and fast fashion. Founded in 2018, they sell via their Shopify store and wholesale channels, and are now a 7-figure business.  Hit PLAY to hear: Why prioritizing product quality is key How to do effective brand scaling Building a loyal tribe of customers Embracing analytics to understand your business better Thinking long-term  Key timestamps to dive straight in: [05:56] Niche brand, scaled to larger sock market. [07:56] Neoprene, socks, wet suits, merino, cotton, sweating. [09:50] WORN’s design mantra: performance sustained. [11:00] Product must be performing to be sustainable. [13:32] Focus on consumer relations and product quality. [17:08] Company introduces new performance-enhanced fabric line. [20:24] Listen to Bryan’s Top Tips! Full episode notes here: https://ecmp.info/503Be part of Episode 500 >>> https://ecmp.info/500 Download our new ebook... https://ecmp.info/ebook 500 Tips to Increase Your ProfitsGet all the links and resources we mention & join our email list at https://ecmp.infoLove the show? Chloe would love your feedback - leave a review here: https://ecmp.info/review or reply to the episode Q&A on Spotify.Interested in being a Sponsor? go here: https://ecmp.info/sponsor This podcast uses the following third-party services for analysis: Spotify Ad Analytics - https://www.spotify.com/us/legal/ad-analytics-privacy-policy/

Matt Henton is Head of eCommerce at Moss, the men’s suits and formal fashion brand. Founded in 1851 Moss now sell via their Remarkable eCommerce site, and 110 physical stores around the UK.  Hit PLAY to hear: How crisis can be a catalyst for change The importance of product quality Focusing on storytelling to create connections with customers Their shift from discounts to premium pricing Expanding product range to counter seasonality  Key timestamps to dive straight in: [04:29] Transitioned from telcos to eCommerce, varied sectors. [09:11] Adapting business strategy to suit 2020 challenges. [10:34] Customers and business addicted to discounts. [14:02] Evolving fashion focus: understanding product, selling internally. [17:11] Diversified product range drives year-round sales growth. [18:35] Listen to Matt’s Top Tips! Full episode notes here: https://ecmp.info/502Download our ebook >> https://ecmp.info/ebook "500 Top Tips to Make Your eCommerce Business More Profitable" Download our new ebook... https://ecmp.info/ebook 500 Tips to Increase Your ProfitsGet all the links and resources we mention & join our email list at https://ecmp.infoLove the show? Chloe would love your feedback - leave a review here: https://ecmp.info/review or reply to the episode Q&A on Spotify.Interested in being a Sponsor? go here: https://ecmp.info/sponsor This podcast uses the following third-party services for analysis: Spotify Ad Analytics - https://www.spotify.com/us/legal/ad-analytics-privacy-policy/

Bryony Tagg is the Head of eCommerce at Chilly’s, a BCorp retailer on a mission to accelerate the adoption and everyday use of REUSABLE PRODUCTS. Starting with the Chilly’s water bottle in 2010 the brand has gone a long way in the last 14 years. Their headless eCommerce site does around 30,000 orders a month, plus they have a wholesale channel too.  Hit PLAY to hear: The importance of brand and quality Adapting to market changes How Chilly’s leverages outsourcing Why you need to always put customers front and center Effective use of marketing and merchandising  Key timestamps to dive straight in: [05:43] Fashion experience led to challenges in Chilly’s. [07:17] Diversification from water bottles to various products. [10:01] Making it easier for European customers to purchase a Chilly’s bottle. [14:53] The Chilly’s team and what gets outsourced. [17:44] Chili's ensures quality, builds trust and community. [19:06] Listen to Bryony’s Top Tips! Full episode notes here: https://ecmp.info/501Download Shopify's Omnichannel Report >> https://ecmp.info/shopify Download our new ebook... https://ecmp.info/ebook 500 Tips to Increase Your ProfitsGet all the links and resources we mention & join our email list at https://ecmp.infoLove the show? Chloe would love your feedback - leave a review here: https://ecmp.info/review or reply to the episode Q&A on Spotify.Interested in being a Sponsor? go here: https://ecmp.info/sponsor This podcast uses the following third-party services for analysis: Spotify Ad Analytics - https://www.spotify.com/us/legal/ad-analytics-privacy-policy/

You are listening to a milestone episode – eCommerce MasterPlan’s episode 500!! To celebrate this significant event, we gathered past guests – 20 of them! – and asked them the question:“what’s your top tip to make an eCommerce store more profitable?” Here’s our guest line-up for this extra-special episode: Mike Stevens, The Direct to Consumer Playbook, Lucy Jeffrey from Bare Kind Socks, Christine Nicholson, The Exit Readiness Expert, Jaye Cowle from Launch, James Gurd, Digital Juggler Ltd., Gary Amstutz from RubberStampSA, Adam Bastock, Small99 Kathleen Sullivan Garman, SullyGarman & Associates Steven Sashen from Xero Shoes Anthea Morris, Better2Know Kristian Hansen from Slø Alison Metcalfe, Alison Metcalfe Ltd., Kunle Campbell from 2x eCommerce Janis Thomas, Look Fabulous Forever, Izabela Russell from Music Radio Creative, Luke Carthy, eCommerce Consultant,  Patricia Callwood from True Serenity Tea, Laura Riches, Laylo, And Ben Dreyer from Boden! It’s the episode you’ve been waiting for so tune in to this mash-up episode as we find out how to ensure profitable growth for your business and so much more. Full episode notes here: https://ecmp.info/500Download Shopify's Omnichannel Report >> https://ecmp.info/shopify Download our new ebook... https://ecmp.info/ebook 500 Tips to Increase Your ProfitsGet all the links and resources we mention & join our email list at https://ecmp.infoLove the show? Chloe would love your feedback - leave a review here: https://ecmp.info/review or reply to the episode Q&A on Spotify.Interested in being a Sponsor? go here: https://ecmp.info/sponsor This podcast uses the following third-party services for analysis: Spotify Ad Analytics - https://www.spotify.com/us/legal/ad-analytics-privacy-policy/

Shabbir Mookhtiar is the co-founder and CEO of Flavers, a home delivery service for home cooked food. Number 50 on the Startups 100 2024 they’re growing fast. Founded in 2020 they now have over 100 chefs and over 10,000 paying customers.  Hit PLAY to hear: Identifying and solving real-world problems Adapting business models to market demands Importance of custom tech solutions Strategic rebranding How Flavers maximized their exposure on Dragons’ Den  Key timestamps to dive straight in: [04:32] Busy professionals hire neighbors for home-cooked Indian food. [09:20] Diverse customer base embraces unique global cuisines. [10:56] Business evolved from local to premium world cuisines. [16:56] Dragon's Den appearance leads to major sales boost. [18:12] Dragon's Den exposure yielded significant free exposure. [19:59] Listen to Shabbir’s Top Tips! Full episode notes here: https://ecmp.info/499Download Shopify's Omnichannel Report >> https://ecmp.info/shopify Download our new ebook... https://ecmp.info/ebook 500 Tips to Increase Your ProfitsGet all the links and resources we mention & join our email list at https://ecmp.infoLove the show? Chloe would love your feedback - leave a review here: https://ecmp.info/review or reply to the episode Q&A on Spotify.Interested in being a Sponsor? go here: https://ecmp.info/sponsor This podcast uses the following third-party services for analysis: Spotify Ad Analytics - https://www.spotify.com/us/legal/ad-analytics-privacy-policy/

Hugo Douglas-Deane is co-founder and CMO of sustainable marketplace Canopey – the home for buying better. Founded in 2021 they soft launched in May 2023 and officially launched September 2023. Currently, the biggest focus is building the communities of vendors and customers which is up to over 30,000.  Hit PLAY to hear: The importance of sustainability and consumer trust Adopting innovative technologies Meeting diverse customer needs Expanding into B2B market opportunities Continuous innovation and community building  Key timestamps to dive straight in: [05:29] Founder passionate about sustainability, integrating into platform. [07:08] Pushing for higher eco and ethical standards. [10:05] Choosing quality, sustainable products for lasting value. [13:50] Decision: challenging, successful, impactful, led to growth. [17:18] Sustainability-driven business moves toward B2B sales. [20:29] "Swaps feature encourages sustainable decisions, mental health." [22:17] Listen to Hugo’s Top Tips! Full episode notes here: https://ecmp.info/498Download Shopify's Omnichannel Report >> https://ecmp.info/shopify Download our new ebook... https://ecmp.info/ebook 500 Tips to Increase Your ProfitsGet all the links and resources we mention & join our email list at https://ecmp.infoLove the show? Chloe would love your feedback - leave a review here: https://ecmp.info/review or reply to the episode Q&A on Spotify.Interested in being a Sponsor? go here: https://ecmp.info/sponsor This podcast uses the following third-party services for analysis: Spotify Ad Analytics - https://www.spotify.com/us/legal/ad-analytics-privacy-policy/

Gregor Leckie is the founder and managing director of Rapscallion Soda. Founded in 2018, they’ve shipped over three quarters of a million cans! Selling via their DTC Shopify store and B2B Shopify trade site, they’re now doing over 1,000 orders a month.  Hit PLAY to hear: Why adaptability has been a key business strategy for Rapscallion Soda Sustainability as the brand’s core principle The importance of having direct relationships with both suppliers and customers How innovation plays a role in the brand’s operations How limited edition and seasonal products can boost your sales  Key timestamps to dive straight in: [03:32] Transitioned from wholesale to digital, achieved growth. [08:06] Passionate about nose-to-tail, from fruit. [11:59] Efficient facility for long-term, sustainable operations. [13:39] Improving soft drink production for environment. [17:31] Business prioritizes transparency, seeks customer understanding. [21:24] Scotland's diverse producers, plans for Scottish citrus. [22:52] Listen to Gregor’s Top Tips! Full episode notes here: https://ecmp.info/497Download Shopify's Omnichannel Report >> https://ecmp.info/shopify Download our new ebook... https://ecmp.info/ebook 500 Tips to Increase Your ProfitsGet all the links and resources we mention & join our email list at https://ecmp.infoLove the show? Chloe would love your feedback - leave a review here: https://ecmp.info/review or reply to the episode Q&A on Spotify.Interested in being a Sponsor? go here: https://ecmp.info/sponsor This podcast uses the following third-party services for analysis: Spotify Ad Analytics - https://www.spotify.com/us/legal/ad-analytics-privacy-policy/

Janis Thomas is the Managing Director at Look Fabulous Forever, the innovative cosmetics and skincare brand designed to meet the needs of older women. They’re a UK DTC brand selling globally to a customer base often ignored by the DTC world, who they’re serving via a Magento site. Founded in 2013, Janis has been driving the growth strategy for just over 4 years, they’re currently doing millions a year, and working towards double figure millions. Hit PLAY to hear: The importance of public speaking in business Why you need to overcome your fear of public speaking Where to start your speaking journey Practical tips to prepare for your speaking gig Crafting your message and practicing your delivery Key timestamps to dive straight in: [04:22] Public speaking requires practice and training. [07:06] Start with your passion, genuine enthusiasm, expertise not necessary. [11:49] Network at events, build LinkedIn profile. [15:15] Prepare, know your content, pitch confidently. [17:01] Structure helps, no script, rehearse after drafting. [21:23] Prepare for presentation with personal methods/questions. [22:50] Understanding what audience and organizer want is key. [34:13] Prepare answers, involve audience, prime for questions. [35:23] Listen to Janis’ Top Tips! Full episode notes here: https://ecmp.info/496Contact SHOPLINE >>> https://ecmp.info/shopline Download our ebook >> https://ecmp.info/ebook "500 Top Tips to Make Your eCommerce Business More Profitable" Download our new ebook... https://ecmp.info/ebook 500 Tips to Increase Your ProfitsGet all the links and resources we mention & join our email list at https://ecmp.infoLove the show? Chloe would love your feedback - leave a review here: https://ecmp.info/review or reply to the episode Q&A on Spotify.Interested in being a Sponsor? go here: https://ecmp.info/sponsor This podcast uses the following third-party services for analysis: Spotify Ad Analytics - https://www.spotify.com/us/legal/ad-analytics-privacy-policy/

Marianne Morrison is the Investment Director at Baaj Capital, a fund who turnaround and grow a portfolio of eCommerce brands. The portfolio currently includes about 30 eCommerce brands including 365 Games, In The Style, and Roov. Hit PLAY to hear: Why you need to focus on key initiatives The importance of diversifying your paid traffic strategies Optimising tech stack as a key part of a brand’s strategy Creating high-quality and authentic content How AB testing helps in decision-making Key timestamps to dive straight in: [04:44] Different businesses require unique strategies for success. [08:22] Tech landscape has changed in the last decade. [10:38] Optimize tech strategy, understand market to succeed. [13:37] Varied strategies needed for diverse paid ad platforms. [16:41] Knowing when to stop, learn, and test. [18:44] Don’t try and do everything at once. [20:06] Listen to Marianne’s Top Tips! Full episode notes here: https://ecmp.info/495Contact SHOPLINE >>> https://ecmp.info/shopline Download our ebook >> https://ecmp.info/ebook "500 Top Tips to Make Your eCommerce Business More Profitable" Download our new ebook... https://ecmp.info/ebook 500 Tips to Increase Your ProfitsGet all the links and resources we mention & join our email list at https://ecmp.infoLove the show? Chloe would love your feedback - leave a review here: https://ecmp.info/review or reply to the episode Q&A on Spotify.Interested in being a Sponsor? go here: https://ecmp.info/sponsor This podcast uses the following third-party services for analysis: Spotify Ad Analytics - https://www.spotify.com/us/legal/ad-analytics-privacy-policy/

Sam Wright is the Managing Director at specialist eCommerce SEO agency Blink SEO, and at Macaroni Software the new Shopify-specific SEO tool he’s building to solve problems that they’ve found with SEO at Blink SEO, especially productivity-wise. Sam’s been in SEO since 2007, and in eCommerce since 2002. Hit PLAY to hear: Why you should prioritize your category pages How to do on-page optimization Why it’s no longer about backlinks The different SEO strategies for high and low SKU count businesses Key timestamps to dive straight in: [04:11] Customers' desire critical for SEO and marketing. [08:57] Analysis reveals 60% organic revenue from Shopify. [11:18] Rule of thumb for collection pages. [12:25] Macaroni analyzes Shopify tags to optimize categories. [14:23] Listen to Sam’s Top Tips! Full episode notes here: https://ecmp.info/494Contact SHOPLINE >>> https://ecmp.info/shopline Download our ebook >> https://ecmp.info/ebook "500 Top Tips to Make Your eCommerce Business More Profitable" Download our new ebook... https://ecmp.info/ebook 500 Tips to Increase Your ProfitsGet all the links and resources we mention & join our email list at https://ecmp.infoLove the show? Chloe would love your feedback - leave a review here: https://ecmp.info/review or reply to the episode Q&A on Spotify.Interested in being a Sponsor? go here: https://ecmp.info/sponsor This podcast uses the following third-party services for analysis: Spotify Ad Analytics - https://www.spotify.com/us/legal/ad-analytics-privacy-policy/

Will Martin is co-founder and financial director at Littledart Fulfilment, a 3PL providing bespoke eCommerce fulfilment that’s as unique as your business. Hit PLAY to hear: The role of personalization in fulfilment How efficient systems and tech help in fulfilment operations Why having a motivated team pays off The importance of early and accurate forecasting Balancing cost and quality in fulfilment Key timestamps to dive straight in: [06:33] Fulfilment helps in brand loyalty and customer retention. [09:34] Balancing cost and team importance in fulfillment. [11:13] Models based on time and space, great working environment for the team. [14:34] Managing peak seasons. [16:38] Early planning, be realistic, aim high. Avoid stress. [18:21] Will’s Top Tips! Full episode notes here: https://ecmp.info/493Contact SHOPLINE >>> https://ecmp.info/shopline Download our ebook >> https://ecmp.info/ebook "500 Top Tips to Make Your eCommerce Business More Profitable" Download our new ebook... https://ecmp.info/ebook 500 Tips to Increase Your ProfitsGet all the links and resources we mention & join our email list at https://ecmp.infoLove the show? Chloe would love your feedback - leave a review here: https://ecmp.info/review or reply to the episode Q&A on Spotify.Interested in being a Sponsor? go here: https://ecmp.info/sponsor This podcast uses the following third-party services for analysis: Spotify Ad Analytics - https://www.spotify.com/us/legal/ad-analytics-privacy-policy/

Sarah Jordan is the founder & CEO of Y.O.U Underwear sellers of beautifully designed, ethically manufactured and eco-friendly underwear making the world a better place one pair of pants at a time. They’re also the UK’s top scoring B Corp, and the top fashion brand in the world. Founded in 2016 and launched in 2018, last year Y.O.U Underwear sold £250,000 via their Shopify store and physical store in Oxford. Hit PLAY to hear: Shifting from charity work to eCommerce The challenges of making products ethically Sustainability as the foundation of the business Scaling the business and how this affects building the team How personalization makes for better customer service Key timestamps to dive straight in: [03:29] Life-changing pivot driven by underwear necessity discovery. [10:03] Creating a strategic fashion business with inclusivity. [13:05] Advantage in sustainability without greenwashing or retrofitting. [15:15] Anticipating future trends with unique selling proposition. [20:55] Transitioning from freelancing to employing full-time staff. [24:01] Managing business operations and customer relationships efficiently. [25:38] Sarah’s Top Tips! Full episode notes here: https://ecmp.info/492Contact SHOPLINE >>> https://ecmp.info/shopline Genie offer: 30% off for the first 2 months >> https://ecmp.info/genie Download our new ebook... https://ecmp.info/ebook 500 Tips to Increase Your ProfitsGet all the links and resources we mention & join our email list at https://ecmp.infoLove the show? Chloe would love your feedback - leave a review here: https://ecmp.info/review or reply to the episode Q&A on Spotify.Interested in being a Sponsor? go here: https://ecmp.info/sponsor This podcast uses the following third-party services for analysis: Spotify Ad Analytics - https://www.spotify.com/us/legal/ad-analytics-privacy-policy/

A quick update from Chloe on what’s happening for episode 500, AND you can be involved.Get involved >> https://ecmp.info/500This podcast uses the following third-party services for analysis: Spotify Ad Analytics - https://www.spotify.com/us/legal/ad-analytics-privacy-policy/

Natalia Chappell is a Digital Marketing consultant focused on scaling up eCommerce businesses. She’s recently finished a role as Head of eCommerce at THG. That’s The Hut Group, home of multiple eCommerce brands across beauty, luxury and nutrition including Cult Beauty, Look Fantastic and Coggles–the luxury fashion brand that Natalia has most recently been focused on growing. Hit PLAY to hear: The importance of data in any business Why there should be a balance between customer acquisition and retention How influencer and loyalty programs work hand-in-hand The challenges that come with working in silos Why there’s a need for continuous testing, learning, and adaptation Key timestamps to dive straight in: [05:40] Coggles: Luxury boutique supporting up-and-coming brands. [08:54] Understanding and defining your customer is crucial. [12:22] Focus on quick wins, prioritize projects efficiently. [16:05] Loyalty programs to retain customers can boost sustained growth. [17:58] Influencer loyalty drives successful business growth. [22;29] Test and learn, and stay on top of trends. [23:50] Natalia’s Top Tips! Full episode notes here: https://ecmp.info/491Contact SHOPLINE >>> https://ecmp.info/shopline Genie offer: 30% off for the first 2 months >> https://ecmp.info/genie Download our new ebook... https://ecmp.info/ebook 500 Tips to Increase Your ProfitsGet all the links and resources we mention & join our email list at https://ecmp.infoLove the show? Chloe would love your feedback - leave a review here: https://ecmp.info/review or reply to the episode Q&A on Spotify.Interested in being a Sponsor? go here: https://ecmp.info/sponsor This podcast uses the following third-party services for analysis: Spotify Ad Analytics - https://www.spotify.com/us/legal/ad-analytics-privacy-policy/

Danielle Malconian is the CEO at Vikki Vi and Plus by Design. She started Plus by Design as an online fashion store selling to the Plus size market in 2001 and took over plus size fashion brand Vikki Vi in 2008 which wholesales to both Plus by Design and other retailers. Across wholesale and their Shopify store the combined revenue is now $1.5million annually. Hit PLAY to hear: Plus by Design’s focus on plus-size fashion How product quality and fit are key factors in the industry Danielle’s strategy for reaching more customers through wholesale What online retailers can do to enhance customer experience Building and leveraging customer loyalty Key timestamps to dive straight in: [05:28] Vikki Vi brand - classic, loyal, professional, customer. [08:47] Customers value choice, but struggle with availability. [11:29] Scaling up clothing sizes requires thoughtful fit. [16:34] Maximizing customer loyalty through various strategies discussed. [17:14] Taking loyalty for granted, embracing VIP program. [19:31] Danielle’s Top Tips! Full episode notes here: https://ecmp.info/490Contact SHOPLINE >>> https://ecmp.info/shopline Genie offer: 30% off for the first 2 months >> https://ecmp.info/genie Download our new ebook... https://ecmp.info/ebook 500 Tips to Increase Your ProfitsGet all the links and resources we mention & join our email list at https://ecmp.infoLove the show? Chloe would love your feedback - leave a review here: https://ecmp.info/review or reply to the episode Q&A on Spotify.Interested in being a Sponsor? go here: https://ecmp.info/sponsor This podcast uses the following third-party services for analysis: Spotify Ad Analytics - https://www.spotify.com/us/legal/ad-analytics-privacy-policy/

Nicky Lomax is a super star CRM leader–most recently spending 4 and a half months at global fashion retailer Ted Baker as Head of CRM to build and train the new team, fix the CRM tech stack and database, launch SMS, cut costs, and put in place a killer strategy for 2024. Hit PLAY to hear: The importance of CRM in eCommerce How to start building your CRM strategy Going about doing a CRM audit Why negotiation is an crucial CRM skill The role of the team and leadership in CRM Key timestamps to dive straight in: [03:32] Nicky’s eCommerce journey. [07:36] Cost per acquisition is going up; focus on retaining existing customers. [09:05] Get into SMS and get your strategy right. [14:03] Assess strategy, reporting, team, tech, and delivery. [16:13] Optimising supplier relationships to maximize budget efficiency. [19:20] Team collaboration and involvement in decision-making crucial. [20:52] Nicky’s Top Tips! Full episode notes here: https://ecmp.info/489Contact SHOPLINE >>> https://ecmp.info/shopline Genie offer: 30% off for the first 2 months >> https://ecmp.info/genie Download our new ebook... https://ecmp.info/ebook 500 Tips to Increase Your ProfitsGet all the links and resources we mention & join our email list at https://ecmp.infoLove the show? Chloe would love your feedback - leave a review here: https://ecmp.info/review or reply to the episode Q&A on Spotify.Interested in being a Sponsor? go here: https://ecmp.info/sponsor This podcast uses the following third-party services for analysis: Spotify Ad Analytics - https://www.spotify.com/us/legal/ad-analytics-privacy-policy/

Costanza Tomba is a co-founder and CPO (Chief Product Officer) at TA-DAAN, a brand founded in 2020 as a destination for craftsmanship, creativity, and sustainability, selling contemporary craftsmanship across homes, gifts, accessories, and jewellery. Their community is over 200,000 followers, and a network of over 5,000 artisans across Europe creating the products. TA-DAAN fully launched on Shopify in 2023 and in the first year achieved sales of over EURO 500,000 and is currently growing 30% every month. Hit PLAY to hear: How TA-DAAN leveraged content as a foundation for eCommerce The role of community engagement and feedback What the TA-DAAN team looks like today Why they decided to go the crowdfunding route Key marketing methods utilized by TA-DAAN Key timestamps to dive straight in: [04:12] Evolution from showcasing to facilitating commerce for artisans. [08:56] Strong alignment and connection in founding team. [09:55] Business grew from 4 to 17 people. [14:40] Testing operational activities before crowdfunding decision. [18:38] Pop-ups engage with people, build brand. [20:19] Listen to Costanza’s Top Tips! Full episode notes here: https://ecmp.info/488Contact SHOPLINE >>> https://ecmp.info/shopline Download our ebook >> https://ecmp.info/ebook "500 Top Tips to Make Your eCommerce Business More Profitable" Download our new ebook... https://ecmp.info/ebook 500 Tips to Increase Your ProfitsGet all the links and resources we mention & join our email list at https://ecmp.infoLove the show? Chloe would love your feedback - leave a review here: https://ecmp.info/review or reply to the episode Q&A on Spotify.Interested in being a Sponsor? go here: https://ecmp.info/sponsor Checkout the Upflip Podcast https://ecmp.info/upflipThis podcast uses the following third-party services for analysis: Spotify Ad Analytics - https://www.spotify.com/us/legal/ad-analytics-privacy-policy/

Emily Hollender is a Fractional Marketing Director for Early-Stage Consumer Start-ups, especially those looking to build brand and community across both online and offline platforms. Current and past clients include: Rent the Runway, The Wing, Tia, The Sill, and Modern Animal. Hit PLAY to hear: Emily’s exciting eCommerce journey Why brands should leverage customer feedback in their marketing strategy What the critical role of community is in long-term growth How to gain organic growth through owned channels Ambassador programs and how to implement them Community engagement as an important business component  Key timestamps to dive straight in: [04:25] How Emily ended up doing community marketing. [08:02] Unlocking sustainable organic growth without paid media. [10:51] Centering customer in decisions, creating two-way dialogue. [13:59] Investing in ambassador program takes time, dedication. [18:26] New technologies and community management softwares offer exciting possibilities for creating branded digital communities. Focus on program integrity before investing in tools. [20:11] Find out how your customers are being motivated. [22:46] Incorporate community into business strategy for success. [23:54] Listen to Emily’s Top Tips! Contact SHOPLINE >>> https://ecmp.info/shopline Download our ebook >> https://ecmp.info/ebook "500 Top Tips to Make Your eCommerce Business More Profitable" Download our new ebook... https://ecmp.info/ebook 500 Tips to Increase Your ProfitsGet all the links and resources we mention & join our email list at https://ecmp.infoLove the show? Chloe would love your feedback - leave a review here: https://ecmp.info/review or reply to the episode Q&A on Spotify.Interested in being a Sponsor? go here: https://ecmp.info/sponsor This podcast uses the following third-party services for analysis: Spotify Ad Analytics - https://www.spotify.com/us/legal/ad-analytics-privacy-policy/

Paul Sherratt is the founder and CEO of gloveglu, a global sports brand specialises in goalkeeper products and services. Founded in 2010, they now sell via their Shopify store, marketplaces, and wholesale. In 2023, gloveglu sold to over 80 countries, growing at 45% year on year with annual sales on track for £2.5 million in total, with 20% via the eCommerce store.  Hit PLAY to hear: Paul’s eCommerce journey Founding gloveglu Expanding the business to cover eCommerce Growing their social media presence How a lean team of 5 works for the brand Staying focused and keeping things simple  Key timestamps to dive straight in: [05:58] gloveglu idea stemmed from working with Ulsport. [09:09] Shopify technology facilitates global b2b and b2c. [12:29] Core products produced in-house, b2b distribution. [14:43] Gloveglu offers grippy, wash, and refresh options. [16:49] Soccer stores upsold Glove Group products effectively. [20:14] Considering expansion in sporting niche market focus. [23:00] Keeping it simple and focused. [24:14] Listen to Paul’s Top Tips! Contact SHOPLINE >>> https://ecmp.info/shopline Download our ebook >> https://ecmp.info/ebook "500 Top Tips to Make Your eCommerce Business More Profitable" Download our new ebook... https://ecmp.info/ebook 500 Tips to Increase Your ProfitsGet all the links and resources we mention & join our email list at https://ecmp.infoLove the show? Chloe would love your feedback - leave a review here: https://ecmp.info/review or reply to the episode Q&A on Spotify.Interested in being a Sponsor? go here: https://ecmp.info/sponsor This podcast uses the following third-party services for analysis: Spotify Ad Analytics - https://www.spotify.com/us/legal/ad-analytics-privacy-policy/

Yup, we're doing another multi-guest mashup!This time we're asking SEVEN eCommerce Tech specialists for their answer to this question:  "What is your top tip for Tech Stack Optimisation in 2024?" Tech Stack Optimisation – but what’s that??! I hear you cry. Well, it’s how you can get more out of your tech stack – from your website to your marketing tools, to your back end systems, to the tools you use behind the scenes to keep your team organised. Our guests are:  Rachael Jones from Studio Rotate, James Gurd of Digital Juggler and the Re:Platform Podcast, Rachel Tonner from Klevu, Deepak Anand of SHOPLINE, İrem Işık from Storyly, Jodie Guichard of Brightpearl by Sage, And Chris McCarthy-Stott from PushON. Plus! You'll also hear the thoughts of our host Chloe Thomas.  Tune into this expert mash-up episode as we find out how to get more out of your tech stack this 2024 and save costs, save time, speed up project delivery and improvements. PLUS, improve customer experience for better customer retention and higher margins. Find all the notes at https://ecmp.info/485Contact SHOPLINE >>> https://ecmp.info/shopline Download our ebook >> https://ecmp.info/ebook "500 Top Tips to Make Your eCommerce Business More Profitable" Download our new ebook... https://ecmp.info/ebook 500 Tips to Increase Your ProfitsGet all the links and resources we mention & join our email list at https://ecmp.infoLove the show? Chloe would love your feedback - leave a review here: https://ecmp.info/review or reply to the episode Q&A on Spotify.Interested in being a Sponsor? go here: https://ecmp.info/sponsor Checkout the Upflip Podcast https://ecmp.info/upflipThis podcast uses the following third-party services for analysis: Spotify Ad Analytics - https://www.spotify.com/us/legal/ad-analytics-privacy-policy/

Kate Doran is the founder of Flotsam Flo. An upcycled accessories brand founded in 2021 who create products from waste that cannot easily be recycled, or is impossible to recycle. Selling via the Shopify site, taking bespoke and corporate orders and recently diversifying into workshops. They’ve even got 14 bins located around Cornwall to collect their raw materials.  Hit PLAY to hear: Kate’s eCommerce journey and inspiration The founding of Flotsam Flo How community engagement and sustainability intersect Expanding beyond eCommerce  Key timestamps to dive straight in: [04:00] Graphic design degree taught to see differently. [06:19] Seizing opportunities after brain hemorrhage realization. [09:29] Upcycling items into new products with purpose. [15:18] Reusing waste for sustainable gifts and workshops. [16:11] Teaching sewing, reducing plastic waste, empowering others. [19:42] Kate’s Top Tips! Contact SHOPLINE >>> https://ecmp.info/shopline Download our ebook >> https://ecmp.info/ebook "500 Top Tips to Make Your eCommerce Business More Profitable" Download our new ebook... https://ecmp.info/ebook 500 Tips to Increase Your ProfitsGet all the links and resources we mention & join our email list at https://ecmp.infoLove the show? Chloe would love your feedback - leave a review here: https://ecmp.info/review or reply to the episode Q&A on Spotify.Interested in being a Sponsor? go here: https://ecmp.info/sponsor This podcast uses the following third-party services for analysis: Spotify Ad Analytics - https://www.spotify.com/us/legal/ad-analytics-privacy-policy/

Sarah Whale is a B Leader (that’s someone certified to help other businesses become B Corps) and founder of Profit Impact where she helps many businesses create a thriving future. She's joining us to discuss the BEST bit about being a B Corp - the long term impact it has on your business performance. Hit PLAY to hear: Sarah’s B Corp journey Why businesses need to work on continuous improvement  What B Corp recertification entails Post-certification work for businesses The importance of governance and stakeholder engagement  Key timestamps to dive straight in: [04:54] B Corp recertification includes review and reverification. [07:49] Evolving standards, global changes call for action. [10:19] Annual report publication focused on people, planet, profit. [13:34] Rethinking business purpose and choices for impact. [16:52] Emphasizing governance as essential for business success. [19:36] Sarah’s Top Tips! Find the notes here: https://ecmp.info/483Contact SHOPLINE >>> https://ecmp.info/shopline Find the tech to solve your challenges at eCommerce Tech >> https://ecmp.info/techDownload our new ebook... https://ecmp.info/ebook 500 Tips to Increase Your ProfitsGet all the links and resources we mention & join our email list at https://ecmp.infoLove the show? Chloe would love your feedback - leave a review here: https://ecmp.info/review or reply to the episode Q&A on Spotify.Interested in being a Sponsor? go here: https://ecmp.info/sponsor This podcast uses the following third-party services for analysis: Spotify Ad Analytics - https://www.spotify.com/us/legal/ad-analytics-privacy-policy/

Josh Pitman is the Managing Director at Priory Direct, purveyors of Planet Friendly packaging, and certified B Corp. Founded in 2006, Priory Direct is the eCommerce side of the Priory Business Group. Running sales via their bespoke website, and customer service team, they now supply over 21,000 UK businesses.  Hit PLAY to hear: How customer feedback became a catalyst for change at Priory Direct Why they run sustainability and purpose-driven business The significance of becoming a B Corp and its impact Their charity rewards program The market shift towards sustainability  Key timestamps to dive straight in: [02:44] Josh’s eCommerce journey. [05:49] Transition from eager marketing to validated sustainability. [07:24] Successful B Corp certification, achieved with pride. [09:51] Sustainability means people, planet, and profit. [14:29] Packaging efficiency saves money and promotes sustainability. [17:49] New job titles reflect changing stakeholder needs. [19:25] eCommerce brands struggle with physical world impact. [20:47] Josh’s Top Tips! Find our notes at https://ecmp.info/482Contact SHOPLINE >>> https://ecmp.info/shopline Book your Super Payments Demo >>> https://ecmp.info/super Download our new ebook... https://ecmp.info/ebook 500 Tips to Increase Your ProfitsGet all the links and resources we mention & join our email list at https://ecmp.infoLove the show? Chloe would love your feedback - leave a review here: https://ecmp.info/review or reply to the episode Q&A on Spotify.Interested in being a Sponsor? go here: https://ecmp.info/sponsor Checkout the Upflip Podcast https://ecmp.info/upflipThis podcast uses the following third-party services for analysis: Spotify Ad Analytics - https://www.spotify.com/us/legal/ad-analytics-privacy-policy/

Lucy Jeffrey is the Founder of Bare Kind – a seller of bamboo socks that save endangered animals. Bare Kind is based in the UK and sells globally mainly via Shopify and wholesale platform Faire. Founded in 2018, last year they hit £530,000 total sales about 20% of which was wholesale.  Hit PLAY to hear: Bare Kind’s family business transformation Why they decided to focus on profitability over growth Their decision to work on their B Corp certification How the certification has impacted the business Lucy’s advice for business that want to get B Corp certified  Key timestamps to dive straight in: [02:43] Changes in the business. [04:40] Focusing on profit ahead of growth. [07:52] Positives from bringing her partner into the business. [11:36] Fear of doing the certification process because it’s too much work. [14:41] A checklist for making your business better. [19:10] Leverage the B Corp network and put the work in. [24:03] Lucy’s Top Tips! Contact SHOPLINE >>> https://ecmp.info/shopline Book your Super Payments Demo >>> https://ecmp.info/super Download our new ebook... https://ecmp.info/ebook 500 Tips to Increase Your ProfitsGet all the links and resources we mention & join our email list at https://ecmp.infoLove the show? Chloe would love your feedback - leave a review here: https://ecmp.info/review or reply to the episode Q&A on Spotify.Interested in being a Sponsor? go here: https://ecmp.info/sponsor This podcast uses the following third-party services for analysis: Spotify Ad Analytics - https://www.spotify.com/us/legal/ad-analytics-privacy-policy/

Paul Walker was until very recently Chief Commercial Officer at Vivobarefoot.Founded in 2012, Vivoebarefoot is at the forefront of “good retail”, a case study many others try to emulate, and a B Corp. They sell via a Magento store, a single store in Covent GardenLondon, and wholesale channels. And over the 10 years Paul was there, the whole business went from £4m to £70 million and eCommerce grew £500k to £50 million.This is the first our 4 episode "B Corp" series to celebrate B Corp month.Hit PLAY to hear:Paul’s eCommerce backgroundVivo’s mission-driven approachThe Revivo SchemeVivo’s growth strategy and challengsHow they’re approaching their B Corp recertificationWhat they’re doing at Vivo for their digital marketingKey timestamps to dive straight in:[03:47] Mission, derivative shoes, escape big corporate world.[07:35] Team structure and bringing teams in-house.[11:22] Innovative shoe design and eCommerce platform.[13:07] Finding the right people makes life easier.[18:13] How B Corp means differently for different types of businesses.[20:25] Paul’s Top Tips!Contact SHOPLINE >>> https://ecmp.info/shopline Find the tech to solve your challenges at eCommerce Tech >> https://ecmp.info/techDownload our new ebook... https://ecmp.info/ebook 500 Tips to Increase Your ProfitsGet all the links and resources we mention & join our email list at https://ecmp.infoLove the show? Chloe would love your feedback - leave a review here: https://ecmp.info/review or reply to the episode Q&A on Spotify.Interested in being a Sponsor? go here: https://ecmp.info/sponsor This podcast uses the following third-party services for analysis: Spotify Ad Analytics - https://www.spotify.com/us/legal/ad-analytics-privacy-policy/

Nick Reed is the founder at Neem London, a men’s fashion brand focused on making climate conscious clothing.He also has a phenomenal background in men’s fashion buying – he was instrumental in taking Charles Tyrwhitt from £10m to £200m and spent 4 years driving buying efficiency at Moss Bros. Neem London was founded in 2021, and sells via it’s Shopify store & London shop. They now are doing £400-£500,000 a year.Hit PLAY to hear:Nick’s transition from direct mail to ecommerceWhy having physical presence is key for delivering complex sustainability messagesThe founding principles of Neem LondonTheir post-purchase responsibility and engagementHow sustainability is at the core of Neem’s business decisionsKey timestamps to dive straight in:[04:24] Sustainable supply chain, attractive lease deals, customer interest.[07:18] Challenging to prioritize sustainability in business decisions.[13:31] Focus on sustainable fabric and customer engagement.[17:28] Companies use life cycle assessments to track environmental impact, improve data analysis and estimation.[18:46] Companies offer tech for product impact estimation.[20:07] Listen to hear Nick’s Top Tips!Contact SHOPLINE >>> https://ecmp.info/shopline Download our ebook >> https://ecmp.info/ebook "500 Top Tips to Make Your eCommerce Business More Profitable" Download our new ebook... https://ecmp.info/ebook 500 Tips to Increase Your ProfitsGet all the links and resources we mention & join our email list at https://ecmp.infoLove the show? Chloe would love your feedback - leave a review here: https://ecmp.info/review or reply to the episode Q&A on Spotify.Interested in being a Sponsor? go here: https://ecmp.info/sponsor Checkout the Upflip Podcast https://ecmp.info/upflipThis podcast uses the following third-party services for analysis: Spotify Ad Analytics - https://www.spotify.com/us/legal/ad-analytics-privacy-policy/

James Francis is the Sales and Marketing Director at Mozillion. The mobile phone marketplace. In fact the UK’s first consumer to consumer marketplace for buying and selling preowned and refurbished mobile phones. Founded in 2021, they now have a multi-million pound annual turnover, and have tripled in size in the last 12 months.Hit PLAY to hear:Their strategy for selling refurbished goodsHow SEO and organic growth have contributed to their successThe importance of customer reviews in growing a businessWhy balancing various sales channels is importantHow Mozillion leveraged TikTok Shop to improve sales and educate customersKey timestamps to dive straight in:[04:44] Transitioning from telesales to digital eCommerce.[07:30] Sales and marketing, mostly online, but adaptable.[11:34] Early days of Mozillion, focus on customer service priority.[15:41] Word-of-mouth a key factor for sellers.[17:59] TikTok and educating audiences through video.[21:30] CTO improves SEO, organic traffic drives growth.[23:05] James’ Top Tips!Find our notes here: https://ecmp.info/478 Contact SHOPLINE >>> https://ecmp.info/shopline Download our ebook >> https://ecmp.info/ebook "500 Top Tips to Make Your eCommerce Business More Profitable" Download our new ebook... https://ecmp.info/ebook 500 Tips to Increase Your ProfitsGet all the links and resources we mention & join our email list at https://ecmp.infoLove the show? Chloe would love your feedback - leave a review here: https://ecmp.info/review or reply to the episode Q&A on Spotify.Interested in being a Sponsor? go here: https://ecmp.info/sponsor This podcast uses the following third-party services for analysis: Spotify Ad Analytics - https://www.spotify.com/us/legal/ad-analytics-privacy-policy/

Freddie Winterbotham is the co-founder at CosyPanda, sellers of sustainable warmth in the shape of hot water bottles and covers. They sell via their Shopify store, wholesale, and collaborations. Founded in 2022 they’ve already achieved £100k in the first 16 months of trading.Hit PLAY to hear:Freddie’s eCommerce journeyAbout CosyPanda main productWhat Freddie thinks about doing wholesale, trade shows, and D2C activitiesCosyPanda’s marketing hits and missesTheir continued focus on product quality and sustainabilityKey timestamps to dive straight in:[04:08] Building products around problems people were struggling with.[06:29] The exhaustive nature of trade shows.[08:25] Improving hot water bottles through quality materials.[10:37] Sustainable materials are used for creative covers.[14:20] Paid for big press feature, no result.[18:39] Hot water bottle market not entirely sustainable.[20:13] Plus, hear Freddie’s Top Tips!Contact SHOPLINE >>> https://ecmp.info/shopline Download our ebook >> https://ecmp.info/ebook "500 Top Tips to Make Your eCommerce Business More Profitable" Download our new ebook... https://ecmp.info/ebook 500 Tips to Increase Your ProfitsGet all the links and resources we mention & join our email list at https://ecmp.infoLove the show? Chloe would love your feedback - leave a review here: https://ecmp.info/review or reply to the episode Q&A on Spotify.Interested in being a Sponsor? go here: https://ecmp.info/sponsor Checkout the Upflip Podcast https://ecmp.info/upflipThis podcast uses the following third-party services for analysis: Spotify Ad Analytics - https://www.spotify.com/us/legal/ad-analytics-privacy-policy/

TikTok is a channel with HUGE potential for eCommerce brands, and if you want to make it work for you - you need to listen to this episode.Host Chloe Thomas is discussing the ins and outs of the various TiKTok and TikTok Shop strategies you can deploy with a group of total TikTok Experts including:Barney Waugh, TikTokBen Muir, Unsociable - ads expertManisha Taparia, Shipbob - ops expertThiago Nogueira, Insense - influencer expertHit PLAY to hear:How to work out what you should be doing on TikTokHow to set up TikTok Shop to create happy customersTips on creators, organic, and ads!And much, much more.Key timestamps to dive straight in:[02:02] Best way to drive sales on TikTok[06:35] Can you do just one TikTok marketing tactic?[10:00] Do you need to invest in your organic brand account?[13:02] Ads![15:39] Who does TikTok Shop work best for?[19:52] Do you list all your products on TikTok Shop?[24:50] What incentives are there to use TikTok and advertising?[27:25] Live stream success tips[32:57] Fulfilment and Ops checklist[38:04] Affiliates and Influencers advice[44:19] Their 2024 strategy tipsFind our notes here: https://ecmp.info/476Contact SHOPLINE >>> https://ecmp.info/shopline Download our ebook >> https://ecmp.info/ebook "500 Top Tips to Make Your eCommerce Business More Profitable" Download our new ebook... https://ecmp.info/ebook 500 Tips to Increase Your ProfitsGet all the links and resources we mention & join our email list at https://ecmp.infoLove the show? Chloe would love your feedback - leave a review here: https://ecmp.info/review or reply to the episode Q&A on Spotify.Interested in being a Sponsor? go here: https://ecmp.info/sponsor This podcast uses the following third-party services for analysis: Spotify Ad Analytics - https://www.spotify.com/us/legal/ad-analytics-privacy-policy/

James Barron is a fashion buyer.With over 13 years at ASOS, and previous roles at Envy, Moss Bros, M and S, and Arcadia, there’s little James doesn’t know about either buying third party brands in or product development of own brand fashion.Hit PLAY to hear:James’ eCommerce journeyThe Importance of Understanding the Customer’s Persona in BuyingTips for Successful Buying In Brands and Products for Your eCommerce StoreAdvice on Developing Your Own ProductsCollaboration Between Merchandising and BuyingA Final Word on BuyingPlus, James’ top tips!Key timestamps to dive straight in:[03:36] Online buying offers more product options.[07:51] Understand customer, adapt sales, follow for rewards.[11:50] Build diverse brand portfolios, adapt to trends.[15:01] ASOS offered variety and convenience online.[18:31] North Face improved women's wear, increased market share.[22:08] Collaboration between buyer and merchandiser is essential.[24:24] Importance of exit margin over intake margin.[26:09] James shares his Top Tips!Access our notes here: https://ecmp.info/475Contact SHOPLINE >>> https://ecmp.info/shopline Book your Super Payments Demo >>> https://ecmp.info/super Download our new ebook... https://ecmp.info/ebook 500 Tips to Increase Your ProfitsGet all the links and resources we mention & join our email list at https://ecmp.infoLove the show? Chloe would love your feedback - leave a review here: https://ecmp.info/review or reply to the episode Q&A on Spotify.Interested in being a Sponsor? go here: https://ecmp.info/sponsor This podcast uses the following third-party services for analysis: Spotify Ad Analytics - https://www.spotify.com/us/legal/ad-analytics-privacy-policy/

Every January, we come up with an episode that serves as your comprehensive guide to achieving success.This year, our guest experts are again sharing their top tips for eCommerce success in 2024. They are:Emily Long from Genie Goals,Rosie Bailey from Nibble,Kathleen Sullivan Garman from SullyGarman & Associates,Peter Beckman from Treyd,Anita Kulkarni from SHOPLINE,Dave Smallwood from Super Payments,And Janis Thomas from Look Fabulous Forever.Plus! You'll also hear the thoughts of our host Chloe Thomas. Tune into this expert mash-up episode as we find out how to ensure profitable growth, what personalization and efficiency mean this 2024, how planning is key, and why you should really be listening to your customers – and so much more.Access our notes via https://ecmp.info/474Want even more 2024 tips? Sign up for our Free webinar here: https://ecmp.info/explore Contact SHOPLINE >>> https://ecmp.info/shopline Book your Super Payments Demo >>> https://ecmp.info/super Download our new ebook... https://ecmp.info/ebook 500 Tips to Increase Your ProfitsGet all the links and resources we mention & join our email list at https://ecmp.infoLove the show? Chloe would love your feedback - leave a review here: https://ecmp.info/review or reply to the episode Q&A on Spotify.Interested in being a Sponsor? go here: https://ecmp.info/sponsor This podcast uses the following third-party services for analysis: Spotify Ad Analytics - https://www.spotify.com/us/legal/ad-analytics-privacy-policy/

Our host Chloe's going solo for this episode - sharing her tips on how to make the most of events, and picking some of her favourites for 2024...Hit PLAY to hear:What events you should attendHow to maximise these eventsMust-attend eCommerce events in the UKMust-attend eCommerce events in the USTips for attending virtual eventsTaking a sustainable approach to events and conferencesKey timestamps to dive straight in:[06:21] Tips for choosing and maximising upcoming industry events.[18:52] Must-attend UK events.[23:45] Must-attend events in the USA.[26:43] Making the most of virtual events.[31:20] Taking an eco-approach to attending events.Contact SHOPLINE >>> https://ecmp.info/shopline Book your Super Payments Demo >>> https://ecmp.info/super Download our new ebook... https://ecmp.info/ebook 500 Tips to Increase Your ProfitsGet all the links and resources we mention & join our email list at https://ecmp.infoLove the show? Chloe would love your feedback - leave a review here: https://ecmp.info/review or reply to the episode Q&A on Spotify.Interested in being a Sponsor? go here: https://ecmp.info/sponsor See Chloë’s full list, and the one’s she recommended on the podcast, here https://ecommercetech.io/blog/top-ecommerce-events-2024This podcast uses the following third-party services for analysis: Spotify Ad Analytics - https://www.spotify.com/us/legal/ad-analytics-privacy-policy/

Haydn Parks is a CRM specialist.He now consults for brands like Balance Me, Hunter Boots and Sisley Paris via his firm Digital Fit. And before that, was Head of Performance at LoveCrafts, Global Head of CRM at Moet Hennessy, and Head of Digital at Agent Provocateur.Hit PLAY to hear:Haydn’s eCommerce journeyWhy defining the goals is the first stepThe importance of data in identifying opportunitiesWhat’s involved in planning the activation strategyStep four that is executing the strategyHow tracking metrics ties back to the first stepPlus, Haydn’s top tips!Key timestamps to dive straight in:[04:58] CRM is understanding the customer at every level of the buying journey.[08:29] Understanding customer behavior and how to influence it.[12:21] Defining clear goals crucial for successful projects.[15:13] Understanding customer data for better business decisions.[17:40] Leverage existing infrastructure for business growth.[19:59] Involving everyone in the business and getting processes in place.[21:29] Look at the data and find out if your goals have been met.[22:49] Listen to Haydn’s top tips!Contact SHOPLINE >>> https://ecmp.info/shopline Book your Super Payments Demo >>> https://ecmp.info/super Download our new ebook... https://ecmp.info/ebook 500 Tips to Increase Your ProfitsGet all the links and resources we mention & join our email list at https://ecmp.infoLove the show? Chloe would love your feedback - leave a review here: https://ecmp.info/review or reply to the episode Q&A on Spotify.Interested in being a Sponsor? go here: https://ecmp.info/sponsor This podcast uses the following third-party services for analysis: Spotify Ad Analytics - https://www.spotify.com/us/legal/ad-analytics-privacy-policy/