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Duo Collective
Abbey Oslin and Courtney Petersen are Minnesota-based marketing experts, educators, and co-founders of boutique marketing agency Duo Collective, which specializes in SEO, social media strategy, and branding for small business owners and creative entrepreneurs. To learn more about Duo Collective, or to inquire about working with our team, head over to www.duocollective.com.
#46: 11 Things To Automate In Your Business
That to-do list is long— we get it! As a solopreneur or even a small team, your hours are limited. Yet, for some reason we really struggle to set up things to automate. Why? Because we think we can do it better.
Your time is valuable. It's a resource you can never get back. So, let's start with some baby steps. If you have nothing, or very little, automated in your business, then this list is for you.
Here are 11 different things we automate for our creative business that help save us time, money and headache.
DUO COLLECTIVE SHOW NOTES: https://duocollective.com/blog/11-things-to-automate-in-your-creative-business
DUO ON AIR INSTAGRAM: https://www.instagram.com/duoonairpodcast/
31:1019/12/2022
#45: Are Instagram Reels The Only Thing That Work Now?
Should you be posting static content to your feed anymore? Are reels and video the only way to grow? We are breaking down one of the most asked questions about the Instagram algorithm.
DUO COLLECTIVE SHOW NOTES: https://duocollective.com/blog/instagram-reels-vs-posts-which-should-you-focus-on
DUO ON AIR INSTAGRAM: https://www.instagram.com/duoonairpodcast/
23:5112/12/2022
#44: Branding Buzzwords You Should Know
Lets break through the jargon and "real" talk about all the elements you need to have a strong brand.
When it comes to branding there is a lot of jargon out there. We are guilty of it ourselves, having come from the agency world. We find ourselves using brand terminology that our audience might not know or understand. If this is happening to you in your own world, you know how difficult it can be to close a sale when you don't speak the same language. So let's break this down. Let's talk about all of these fancy brand buzzwords, remove the corporate talk, and explain what they actually mean.
DUO COLLECTIVE SHOW NOTES: https://duocollective.com/blog/7-common-brand-marketing-terms-you-should-know/
DUO ON AIR INSTAGRAM: https://www.instagram.com/duoonairpodcast/
22:4705/12/2022
#43: Can Anyone Write A book?
Do you want to write a book? Kerrie Fitzgerald tells us all about her upcoming book and the challenges she has faced along the way.
DUO COLLECTIVE SHOW NOTES: https://duocollective.com/blog/can-anyone-write-a-book-with-kerrie-fitgerald/
DUO ON AIR INSTAGRAM: https://www.instagram.com/duoonairpodcast/
42:2828/11/2022
#42: How To Get 5 Star Google Reviews For Your Business
One simple question you can ask your customers to get higher quality reviews and better your SEO.
DUO COLLECTIVE SHOW NOTES: https://duocollective.com/blog/how-to-get-more-5-star-google-reviews-for-your-business/
DUO ON AIR INSTAGRAM: https://www.instagram.com/duoonairpodcast/
16:4721/11/2022
#41: How To Build A Career Outside Of Your Comfort Zone
From nurse to law school to entrepreneurship — hear Irnise William's journey to pursuing her dreams for change against all odds.
DUO COLLECTIVE SHOW NOTES: https://duocollective.com/blog/how-to-build-a-career-outside-your-comfort-zone-with-healthcare-attorney-irnise-williams/
DUO ON AIR INSTAGRAM: https://www.instagram.com/duoonairpodcast/
29:0014/11/2022
#40: 5 Ways to Improve Your Local SEO
Regardless of who your audience is, tune into this episode to explore ways to boost your local SEO in your neighborhood and beyond.
DUO COLLECTIVE SHOW NOTES: https://duocollective.com/blog/5-ways-to-improve-your-local-seo/
DUO ON AIR INSTAGRAM: https://www.instagram.com/duoonairpodcast/
25:1407/11/2022
#39: How To Find Community In Entrepreneurship
Xanthe from Oh Sierra joins to talk about building authentic community in all aspects of life and business, in a way that feels good.
DUO COLLECTIVE SHOW NOTES: https://duocollective.com/blog/how-to-find-community-in-entrepreneurship/
DUO ON AIR INSTAGRAM: https://www.instagram.com/duoonairpodcast/
41:1831/10/2022
#38: Are You Self-Sabotaging? How To Identify & Stop It
Is your self-sabotaging causing you to miss big goals in your business? Could it be holding you back from scaling? Let's break down how to identify and stop this from happening.
DUO COLLECTIVE SHOW NOTES: https://duocollective.com/blog/is-your-self-sabotaging-holding-you-back/
DUO ON AIR INSTAGRAM: https://www.instagram.com/duoonairpodcast/
14:4224/10/2022
#37: How to DIY Your Own Organic Marketing Strategy
Everything you need to build your own organic marketing roadmap for 2023. From choosing a priority platform to tracking your goals.
DUO COLLECTIVE SHOW NOTES: https://duocollective.com/blog/how-to-diy-an-organic-marketing-roadmap/
DUO ON AIR INSTAGRAM: https://www.instagram.com/duoonairpodcast/
35:3217/10/2022
#36: Are You Letting Professionalism Hold You Back From Showing Up?
We are chatting with Brittnie Renee about how she shows up for her audience authentically and how everyone has something unique to share with the world.
DUO COLLECTIVE SHOW NOTES: https://duocollective.com/blog/are-you-letting-professionalism-hold-you-back-brittnie-renee-photography/
DUO ON AIR INSTAGRAM: https://www.instagram.com/duoonairpodcast/
34:4610/10/2022
#35: 5 Marketing Strategies During A Recession
What types of marketing should you focus on in a recession? Here are 5 tips to help you save money and generate long term growth.
DUO COLLECTIVE SHOW NOTES: https://duocollective.com/blog/5-things-to-focus-on-when-marketing-in-a-recession/
DUO ON AIR INSTAGRAM: https://www.instagram.com/duoonairpodcast/
19:3403/10/2022
#34: How This Entrepreneur Owned Her Different To Build An Empire
From being laid off to building a six figure empire, Aleya Harris of Flourish Marketing shares her entrepreneurship journey.
DUO COLLECTIVE SHOW NOTES: https://duocollective.com/blog/how-this-entrepreneur-owned-her-different-to-build-an-empire/
DUO ON AIR INSTAGRAM: https://www.instagram.com/duoonairpodcast/
35:5826/09/2022
#33: Finding Balance As An Entrepreneur With Our Coach Val Marlene
Val Marlene doesn't shy away from the tough questions about balance, boundaries and finances when it comes to running your business your way.
DUO COLLECTIVE SHOW NOTES: https://duocollective.com/blog/the-secret-to-defining-boundaries-balance-with-val-marlene-creative/
DUO ON AIR INSTAGRAM: https://www.instagram.com/duoonairpodcast/
39:1619/09/2022
#32: Do You Really Need Instagram For Your Business?
Join us and Tara Reid, The Introvert Coach, as we dig into introvert-friendly marketing tips and how you might not need Instagram to help grow your business.
DUO COLLECTIVE SHOW NOTES: https://duocollective.com/blog/tips-for-marketing-your-business-as-an-introvert/
DUO ON AIR INSTAGRAM: https://www.instagram.com/duoonairpodcast/
32:2029/08/2022
#31: 3 Easy SEO Tricks To Better Your Rankings, Quickly
You've heard us say organic SEO is a long game (and it is!) But today we are sharing 3 easy SEO tricks to help you rank higher. If you are looking for some easy SEO wins, tune into this episode!
DUO COLLECTIVE SHOW NOTES: https://duocollective.com/blog/3-easy-seo-tricks-to-better-rankings-quicker/
DUO ON AIR INSTAGRAM: https://www.instagram.com/duoonairpodcast/
16:4322/08/2022
#30: How To Write Personality-Packed Copy With My Write Hand Woman
Lucy walks us through what your brand copy might be missing and why you might be struggling to standout amongst your competition.
DUO COLLECTIVE SHOW NOTES: https://duocollective.com/blog/personality-packed-copy-with-my-write-hand-woman/
DUO ON AIR INSTAGRAM: https://www.instagram.com/duoonairpodcast/
22:1615/08/2022
#29: How You Can Use An Interactive Quiz To Grow Your Business
Jackie from Interact Quiz Builder is joining us to chat all things engagement and how you can easily implement a quiz into your business today in order to increase conversions and scale your business!
DUO COLLECTIVE SHOW NOTES: https://duocollective.com/blog/how-to-build-a-quiz-with-interact-as-a-lead-magnet/
DUO ON AIR INSTAGRAM: https://www.instagram.com/duoonairpodcast/
33:2608/08/2022
#28: 7 Signs That You Are A Multi-Passionate Entrepreneur
Could you be a multi-passionate entrepreneur? Together we walk through the 7 signs and how they might just help you step into your true power as a creative entrepreneur and grow your business to new heights.
DUO COLLECTIVE SHOW NOTES: https://duocollective.com/blog/signs-that-you-are-a-multi-passionate-entrepreneur/
DUO ON AIR INSTAGRAM: https://www.instagram.com/duoonairpodcast/
26:5801/08/2022
#27: TikTok vs. Instagram | What You Need To Know From TikTok Queen Sarah Kleist
Listen from our guest Sarah Kleist as she takes us through her journey of going viral on TikTok, algorithm tips and how to get started today for your business.
DUO COLLECTIVE SHOW NOTES: https://duocollective.com/blog/tiktok-vs-instagram-with-kleist-creative/
DUO ON AIR INSTAGRAM: https://www.instagram.com/duoonairpodcast/
39:2825/07/2022
#26: Showing Up As Your Authentic Self
Easy tips and solutions on how to be your authentic self in order to better connect and engage with your audience.
DUO COLLECTIVE SHOW NOTES: https://duocollective.com/blog/showing-up-as-your-authentic-self/
DUO ON AIR INSTAGRAM: https://www.instagram.com/duoonairpodcast/
23:5118/07/2022
#25: The Power Of Visual Storytelling With Dox Design
On this episode we dive into all things branding with Dox Design. What is visual storytelling and how can you use it to grow your brand?
DUO COLLECTIVE SHOW NOTES: https://duocollective.com/blog/the-power-of-visual-storytelling-with-dox-design/
DUO ON AIR INSTAGRAM: https://www.instagram.com/duoonairpodcast/
42:2011/07/2022
#24: Courtney Brings The Fireworks
A mini episode all about Courtney's obsession of celebrating holidays to the max — 4th of July included! — festive outfits, wigs and so much more! Get a peek behind the Duo outside of just organic marketing.
DUO COLLECTIVE SHOW NOTES: https://duocollective.com/blog/courtney-and-the-fourth-of-july/
DUO ON AIR INSTAGRAM: https://www.instagram.com/duoonairpodcast/
07:4004/07/2022
#23: How To Secure Your First Speaking Gig, Gain Authority & Visibility
If the idea of speaking at an event makes you queasy, this episode is for you! Here's how to secure your first speaking gig in order to gain more authority and visibility for your small business.
DUO COLLECTIVE SHOW NOTES: https://duocollective.com/blog/how-to-secure-your-first-speaking-gig/
DUO ON AIR INSTAGRAM: https://www.instagram.com/duoonairpodcast/
25:3227/06/2022
#22: 4 Reasons It Might Be Time To Rebrand Your Business
When is the right time to rebrand your business? Maybe you've been feeling a little uninspired lately and can't quite put your finger on what might be wrong. Tune in to hear common signs to watch out for when it might be time to rebrand.
DUO COLLECTIVE SHOW NOTES: https://duocollective.com/blog/4-reasons-it-might-be-time-to-rebrand-your-business/
DUO ON AIR INSTAGRAM: https://www.instagram.com/duoonairpodcast/
21:2120/06/2022
#21: 3 Easy Ways To Get Backlinks For Your Website Today
Here are some easy ways to get backlinks for your website to help improve your organic SEO by ranking higher on search engines and improving your authority.
DUO COLLECTIVE SHOW NOTES: https://duocollective.com/blog/3-easy-ways-to-get-backlinks-for-your-website/
DUO ON AIR INSTAGRAM: https://www.instagram.com/duoonairpodcast/
18:0413/06/2022
#20: How To Create The Best Instagram Profile Bio For Your Business
Walking you through exactly how to build the best Instagram profile bio that will capture your audiences attention and help you appear higher in search. We will talk you through keywords, call to actions and share tips to help you stand out.
DUO COLLECTIVE SHOW NOTES: https://duocollective.com/blog/how-to-create-the-best-instagram-profile-bio-for-your-business/
DUO ON AIR INSTAGRAM: https://www.instagram.com/duoonairpodcast/
19:1906/06/2022
#19: Avoid These 7 Bad SEO Strategies
You can't trick search engines like Google. If it sounds too good to be true, it probably is! Tune in to hear 7 SEO strategies you should avoid for your small business website.
DUO COLLECTIVE SHOW NOTES: https://duocollective.com/blog/avoid-these-7-bad-seo-strategies/
DUO ON AIR INSTAGRAM: https://www.instagram.com/duoonairpodcast/
25:0530/05/2022
#18: Why Buying Social Media Templates Won’t Solve Your Instagram Problems
Beautifully designed social media templates are all over Etsy, Pinterest and a gazillion websites. Maybe you've purchased some or want to? Here's what to watch out for when shopping for new template designs.
DUO COLLECTIVE SHOW NOTES: https://duocollective.com/blog/why-buying-social-media-templates-wont-solve-your-instagram-problems/
DUO ON AIR INSTAGRAM: https://www.instagram.com/duoonairpodcast/
16:5023/05/2022
#17: The One Thing You Should Be Doing To Drive Better Engagement
Breaking down the details on how to better understand your audience with one simple survey. We'll chat tools, questions you should ask, along with how to take action in order to drive deep engagement on any platform.
DUO COLLECTIVE SHOW NOTES: https://duocollective.com/blog/how-to-understand-your-target-audience-with-simple-survey/
DUO ON AIR INSTAGRAM: https://www.instagram.com/duoonairpodcast/
25:3516/05/2022
#16: 5 Easy Reel Ideas Where You Don’t Have To Show Your Face
If you want to grow on Instagram, you have to create reels. But you don't have to show your face if you aren't ready. Here are some easy ways to still show up on Instagram Reels without being in front of the camera. BONUS: make sure to check out the show notes for free downloadable templates and covers in Canva!
DUO COLLECTIVE SHOW NOTES: https://duocollective.com/blog/5-easy-reel-ideas-where-you-dont-have-to-show-your-face/
DUO ON AIR INSTAGRAM: https://www.instagram.com/duoonairpodcast/
14:2509/05/2022
#15: The 3 Analytics You Should Be Watching For Your Website
If you own a website, then this episode is for you! Do you ever wonder what Google Analytics metrics you should be looking at to measure your website performance? Here are three of the most important metrics even analytic beginners should understand.
DUO COLLECTIVE SHOW NOTES: https://duocollective.com/blog/3-google-analytics-metrics-every-beginner-should-know/
DUO ON AIR INSTAGRAM: https://www.instagram.com/duoonairpodcast/
17:4502/05/2022
#14: How To Sell In A Way That Feels Good With Gabrielle Laura Coaching
Gabrielle Laura is a niche expert and sales coach who is sharing all her secrets on the podcast. Learn some incredibly tangible strategies to find your own unique sales voice, build confidence and close the sale.
DUO COLLECTIVE SHOW NOTES: hhttps://duocollective.com/blog/selling-techniques-with-gabrielle-laura-coaching/
DUO ON AIR INSTAGRAM: https://www.instagram.com/duoonairpodcast/
33:3025/04/2022
#13: From Corporate Marketing To Entrepreneurship
Here's why you shouldn't ignore your past experiences, because they might just be your differentiator in entrepreneurship. Before Duo Collective, we worked the 9-5 agency & corporate lifestyle with big brand names, in a marketing niche called shopper marketing. Listen to how this corporate thought process translates today into our own organic marketing strategies that we build for our clients.
DUO COLLECTIVE SHOW NOTES: https://duocollective.com/blog/from-corporate-marketing-to-entrepreneurship/
DUO ON AIR INSTAGRAM: https://www.instagram.com/duoonairpodcast/
19:5518/04/2022
#12: How To Make Writing About Your Business, Brand & Self Suck Less
Do you struggle to write your own website content? Introducing our first guest, a website and launch copywriter from Between The Lines Copywriting. Learn her secrets & simple strategies to craft copy that actually converts.
DUO COLLECTIVE SHOW NOTES: https://duocollective.com/blog/how-to-write-copy-that-actually-converts/
DUO ON AIR INSTAGRAM: https://www.instagram.com/duoonairpodcast/
24:4511/04/2022
#11: The Importance Of Identifying Roles In A Business Partnership
Are you looking to start a business partnership? Already in one and wondering how to make it run smoother? Maybe you are dreaming about one day? Or maybe you just want to hear about the inner workings of Duo Collective! Regardless of which one you fall in, you came to the right place!
DUO COLLECTIVE SHOW NOTES: https://duocollective.com/blog/our-secrets-to-identifying-roles-in-a-business-partnership/
DUO ON AIR INSTAGRAM: https://www.instagram.com/duoonairpodcast/
19:0204/04/2022
#10: Do Hashtags Even Matter Any More?
Are hashtags dead? How many should you use? What are the dangers of using too many or the wrong hashtags? We dive into it all in this episode!
DUO COLLECTIVE SHOW NOTES: https://duocollective.com/blog/do-hashtags-even-matter-any-more/
DUO ON AIR INSTAGRAM: https://www.instagram.com/duoonairpodcast/
09:5928/03/2022
#9: 6 Questions To Ask When Finding Your Niche
Our advice and tips on finding your audience niche and when you know it's time to narrow down your audience or offerings. Plus hear all about our own niche and strategy.
DUO COLLECTIVE SHOW NOTES: https://duocollective.com/blog/6-questions-to-ask-when-finding-your-niche/
DUO ON AIR INSTAGRAM: https://www.instagram.com/duoonairpodcast/
19:1621/03/2022
#7: Brand Strategy vs. Brand Design | What’s The Difference?
Let's dig into the differences between your brand strategy vs. brand design. Here's why they are both so important to understand when starting your business or investing in a rebrand.
DUO COLLECTIVE SHOW NOTES: https://duocollective.com/blog/brand-strategy-vs-brand-design/
DUO ON AIR INSTAGRAM: https://www.instagram.com/duoonairpodcast/
20:5507/03/2022
#6: 6 Ways To Find Fresh Social Media Content Ideas
Steal our favorite ways to ideate fresh, new social media content ideas for Instagram and beyond so you can get back to business and serve your audience well.
DUO COLLECTIVE SHOW NOTES: https://duocollective.com/blog/how-to-find-social-media-content-ideas/
DUO ON AIR INSTAGRAM: https://www.instagram.com/duoonairpodcast/
15:1828/02/2022
#5: 5 Ways To Grow Your Business Organically
Listen to our top 5 favorite ways to grow organically without spending a dime on paid ads.
DUO COLLECTIVE SHOW NOTES: https://duocollective.com/blog/5-ways-to-grow-organically/
DUO ON AIR INSTAGRAM: https://www.instagram.com/duoonairpodcast/
17:3221/02/2022
#4: 6 SEO Basics Every Entrepreneur Needs To Know
If you have a website for your small business, here are 6 things you need to do in order to make sure your website can be found on Google. Let's dive into SEO basics 101!
DUO COLLECTIVE SHOW NOTES: https://duocollective.com/blog/seo-basics-every-entrepreneur-needs-to-know/
DUO ON AIR INSTAGRAM: https://www.instagram.com/duoonairpodcast/
18:2214/02/2022
#3: The Two Types Of Instagram Content You Need For Your Business
If you are a small business owner or entrepreneur looking to drive real growth on Instagram in 2022, here are the key two pieces of content you need in your social strategy.
DUO COLLECTIVE SHOW NOTES: https://duocollective.com/blog/two-types-of-instagram-content-you-need-for-your-business/
DUO ON AIR INSTAGRAM: https://www.instagram.com/duoonairpodcast/
11:0305/02/2022
#2: Meet Duo Collective | A Behind the Scenes Look at Business Besties
Meet Abbey & Courtney of Duo Collective, a boutique marketing agency based in Minneapolis, Minnesota and the hosts of The Duo On Air Marketing Podcast.
DUO COLLECTIVE SHOW NOTES: https://duocollective.com/blog/meet-the-hosts-of-duo-on-air-marketing-podcast/
DUO ON AIR INSTAGRAM: https://www.instagram.com/duoonairpodcast/
13:5905/02/2022
#1: The First 6 Things We Did When We Started Our Small Business
On the very first episode of The Duo On Air Marketing Podcast, we are sharing the first things we did when entering the entrepreneurial world and making our side hustle legit.
DUO COLLECTIVE SHOW NOTES: https://duocollective.com/blog/6-things-we-did-when-we-started-our-small-business/
DUO ON AIR INSTAGRAM: https://www.instagram.com/duoonairpodcast/
17:2402/02/2022