In this episode, we reveal how these mini-branding heroes can add a punch of personality to your business. Perfect for places where your main logo can’t go. Submarks are your brand’s playful companions, ensuring consistency with a fun twist. Tune in as we share easy tips for creating submarks that truly complement your main logo. Whether you're just starting or thinking of adding a submark to your existing brand, we've got you covered. Let’s explore how these small marks can make a big impact!   Links Mentioned In This Episode: Show Notes: https://duocollective.com/blog/how-to-use-submark-logos-for-your-brand #44: https://duocollective.com/blog/7-common-brand-marketing-terms-you-should-know/  #81: https://duocollective.com/blog/search-experience-is-changing/ Instagram: https://www.instagram.com/duoonairpodcast/

Join us as we chat with Emily, a trailblazer in sustainable style, unraveling how conscious fashion choices not only reflect your personal brand but also resonate with your business values.   Whether you're a fashion enthusiast or typically roll up to your laptop in your sweats and fuzzy socks (guilty! 🙋🏼‍♀️), this episode will offer some actionable tips to blend eco-consciousness with your entrepreneurial spirit. Plus some fun power dressing moments to really help you step into your best CEO role.    Links Mentioned In This Episode: Show Notes: https://duocollective.com/blog/how-to-market-yourself-through-fashion Instagram: https://www.instagram.com/duoonairpodcast/

Why on earth do we believe that SEO is so hard?  If you thought you were the only one, know that you absolutely aren’t. When we surveyed our audience the same concerns popped up again and again: “It seems difficult.” “Where to start? I am overwhelmed.” “I feel like I’ll never grasp it.” “If I spend the time to learn it, it won’t work for me.” In this episode, we break down the lies. Together let's understand why you feel this way, and better yet, let’s reverse it. Because who wants to believe lies?!   Links Mentioned: Show Notes: https://duocollective.com/blog/why-do-you-believe-seo-is-hard SEO Course Waitlist: https://duocollective.com/seo-on-tap Coaching: https://duocollective.com/seo-group-coaching  #76: https://duocollective.com/blog/seo-maintenance-metrics/ Instagram: https://www.instagram.com/duoonairpodcast/ 

Ready to up your Pinterest game? In this episode, we're diving into how this platform can massively boost your reach, organically. We’ve got Laurel, an SEO and Pinterest expert, joining us to share practical, easy-to-implement Pinterest strategies. Whether you're starting fresh or looking to breathe new life into your Pinterest presence, this episode is packed with straightforward tips and insights. Forget complex jargon; we're keeping it simple and effective. Tune in to discover how you can make Pinterest work harder for your business.   Links Mentioned In This Episode: Show Notes: https://duocollective.com/blog/tips-to-boost-your-organic-traffic-with-pinterest Instagram: https://www.instagram.com/duoonairpodcast/  

Get ready to tune into a game-changing conversation that's all about the secret weapon in business you never knew you needed: your nervous system.   Forget the dry science lecture – we're mixing in-depth knowledge with our own brand of fun as we uncover how a well-tuned nervous system can be your ally in the entrepreneurial arena.   Join us and our guest Chelsea as we break down why feeling good isn't just a perk, it's a business strategy. We also share the everyday tools you can use to keep stress at bay and your decision-making sharp. Hit play and let's get into the nitty-gritty of nervous system!   Links Mentioned In This Episode: Show Notes: https://duocollective.com/blog/importance-of-nervous-system-health-as-an-entrepreneur Instagram: https://www.instagram.com/duoonairpodcast/

Dive into the spooky side of marketing with us on this Halloween special episode! We even dressed the part— You'll have to tune in to "hear" 🎸🌏 Beware of the haunting tricks that have terrified so many entrepreneurs. But don't worry, just before the witching hour strikes, we'll conjure up a bag of digital goodies that you are definitely going to want! Remember, Halloween might be once a year, but these marketing tricks lurk all year round. So, tune in, stay vigilant out there! 🌌🕸️👻🍬🎙️   Links Mentioned In This Episode: Digital Treat Bag: https://duocollective.com/trick-or-treat  Show Notes: https://duocollective.com/blog/marketing-tricks-and-treats  Instagram: https://www.instagram.com/duoonairpodcast/  

In this episode, dive deep into the evolution of Duo Collective, exploring the many twists and turns that shaped our journey. Every business evolves, and ours is no exception. We hope you take away some actionable insights and strategies to streamline and elevate your own entrepreneurial journey— oh and have a little fun too!   Links Mentioned In This Episode: Show Notes: https://duocollective.com/blog/evolutions-of-our-business/ Instagram: https://www.instagram.com/duoonairpodcast/  #63: https://duocollective.com/blog/canva-design-tips-from-a-brand-designer/ #61: https://duocollective.com/blog/automation-and-system-set-ups-with-dubsado-expert/ #58: https://duocollective.com/blog/4-email-marketing-leads-to-grow-your-list/  https://duocollective.com/blog/3-flodesk-workflows-for-creative-business-owners/ 

It's so easy to get caught in the cycle of our day jobs or even our own businesses, letting our passions slide to the wayside. On this episode, we dive deep into the art of rediscovering and nurturing those passions—whether they're related to your main hustle or a delightful escape from it. Join us as we chat with our friend, Tiffany of Cateeva Studio, who's brilliantly balancing a corporate role alongside her love for art. We explore the challenges and joys of juggling multiple roles, the importance of seeking passions outside our primary work, and the fulfillment that comes from pursuing what truly lights us up. Whether you're an entrepreneur yearning for a creative outlet or someone looking to reignite a lost love, this episode is a reminder that it's never too late to chase your dreams and passions.   Links Mentioned In This Episode: Show Notes: https://duocollective.com/blog/reconnecting-with-lost-passions Instagram: https://www.instagram.com/duoonairpodcast/

Ever find yourself puzzling over how many marketing channels to juggle? We get it, and we've been there. In today's episode, we're diving deep into that very question, and trust us, the answer might just give you a delightful double-take! Let's cut through the noise and discover a fresh, feel-good approach to marketing. Spoiler alert: you might not be expecting our answer!   Links Mentioned In This Episode: Show Notes: https://duocollective.com/blog/how-many-channels-to-market-your-business Instagram: https://www.instagram.com/duoonairpodcast/ #83: https://duocollective.com/blog/new-seo-metric-brand-authority/ #26: https://duocollective.com/blog/showing-up-as-your-authentic-self/

Are you ready!? Tune in as we dive into Courtney's maternity recap. From hopeful rainbows in Iceland to the joyous arrival of little Mila, this episode promises an emotional rollercoaster of love, the realness of those sleepless nights, and the intimate moments of becoming a first-time mom. Grab your headphones and get ready for a little sneak peek behind the scenes of our live as mama's and CEO's.    Links Mentioned In This Episode: Show Notes: https://duocollective.com/blog/courtneys-maternity-leave-recap Instagram: https://www.instagram.com/duoonairpodcast/ #55: https://duocollective.com/blog/preparing-for-maternity-leave/ 

In this episode, we're diving deep into the vibrant world of business development, but not in the way you might expect! We're joined by Melissa Lohrer from Waverly Ave, who's going to shake up your perceptions. In fact, the word business development might feel a bit too jargony. Don't worry, we will dive into that!   Prepare to explore growth strategies with a playful twist—think scavenger hunts and bingo for your business! We'll also uncover the crucial pillars that every business owner needs for success and discuss how to leverage your unique strengths for optimal growth. Melissa's fresh and fun perspective promises an enlightening conversation that's packed with actionable insights. Tune in and discover a more exciting approach to business development!   Links Mentioned In This Episode: Show Notes: https://duocollective.com/blog/business-development-strategy Instagram: https://www.instagram.com/duoonairpodcast/

In this episode, we dive deep into the hidden world of Keyword Cannibalization: a sneaky SEO mishap where multiple pages on your site are unintentionally competing for the same search terms. Think this might be you? You might be doing it without even realizing! Join us as we: Define what Keyword Cannibalization is and why it's more harmful than you think. Share real-life examples Offer insights on aligning content with search intent and how to ensure different pieces of content are serving unique purposes. Present 3 critical questions to help you audit your content and spot potential overlap. Offer actionable tips to steer clear of this pitfall in the future. By the end, you'll be equipped to create content that's not just keyword-savvy but also laser-focused on user intent. And remember, it's not about keyword repetition; it's about value. Tune in and level up your content game! 🚀   Links Mentioned In This Episode: Show Notes: https://duocollective.com/blog/how-to-avoid-keyword-cannibalization Instagram: https://www.instagram.com/duoonairpodcast/

It’s our very first repeat guest, and we couldn’t be more honored to have her back on the pod! Introducing the one and only Sara from Between The Lines Copywriting. Sara first joined us on episode 12 to chat all about writing copy that converts. If you are a part of Sara’s weekly newsletter, Tuesday Table of Contents (link at the bottom to subscribe!), then you know she is not only amazing at writing copy that sells, but she is also an incredible storyteller.   We love sourcing new topic ideas from our listeners, aka you. And one of those topics was all about Substack. Our brains immediately thought of Sara, and you’ll soon find out why. If you don’t know what this is, don’t worry - we will get into all that goodness with the email marketing queen Sara.   Links Mentioned In This Episode: Show Notes: https://duocollective.com/blog/is-substack-the-right-platform-for-your-content Instagram: https://www.instagram.com/duoonairpodcast/ #12: https://duocollective.com/blog/how-to-write-copy-that-actually-converts/ 

SEO is evolving, and there's a new metric on the block that's making waves: Brand Authority. You already know we’re your besties in everything search and design, and this new metric just brought it all together for us!   In this episode, we dive deep into why branding is becoming a big deal in SEO and how it pairs with one of the biggest SEO metrics we watch for ourselves and our clients, Domain Authority. Plus, we'll share some neat tricks to boost your brand's presence online. Tune in for a fresh take on the evolving landscape of SEO where branding is making waves.   Links Mentioned In This Episode: Show Notes: https://duocollective.com/blog/new-seo-metric-brand-authority  Instagram: https://www.instagram.com/duoonairpodcast/  #69: https://duocollective.com/blog/a-breakdown-of-my-seo-process/  #76: https://duocollective.com/blog/seo-maintenance-metrics/

Join us today for a special chat with Lisa Sanchez from The Cocoon. With credentials like Harvard and top tech giants, Lisa's journey from high achiever to burnout is both relatable and enlightening. Now, if you're expecting a deep dive into spiritual realms, think again. Our talk remains grounded, focusing on the very real act of listening to oneself. Lisa's insights are not about mystical forces but about understanding and valuing our inner voice. So, if you've felt that internal nudge or wondered about the role of intuition in business, this episode is for you. Tune in, stay present, and connect with your authentic self in a whole new way.   Links Mentioned In This Episode: Show Notes: https://duocollective.com/blog/how-to-embrace-your-intuition Instagram: https://www.instagram.com/duoonairpodcast/

The search experience has been relatively the same for many years. You turn to Google to find an answer to a question. You then get served a bunch of articles. Next, you pick which ones you want to read and ta-da you’ve got your answer. Sounds familiar, right?   But soon, everything about this experience is going to change. In fact, if you use Bing, it already has with the integration of ChatGPT. Earlier this year, Google released what is  called the  “search generative experience,” or SGE. This is where select users who opt-in or have been invited, can interact with their experimental version of search that displays AI-generated responses (from their own ai tool called BARD) above the old school list of results.   This announcement has caused a lot of fear. Does blogging even matter anymore? Is SEO going to be obsolete? Let’s talk about it.   Links Mentioned In This Episode: Show Notes: https://duocollective.com/blog/search-experience-is-changing Instagram: https://www.instagram.com/duoonairpodcast/ #57: https://duocollective.com/blog/what-is-chatgpt-and-why-should-you-care/ #59: https://duocollective.com/blog/how-to-save-time-in-your-business-by-using-ai-tools/

Have you ever wondered what it's like to outsource your SEO with us? You're about to get a first-hand review! Today a former client of ours, Dana, is joining us! Dana is the founder of DWD Travel, and she is living the dream helping her clients plan dream destinations around the globe whether it be a romantic getaway or destination wedding.    We worked with Dana last year on an SEO website audit, and it was actually her idea to come on and share her experience, and we freakin’ love her for it. Not to mention, she got to record this episode in Costa Rica while she stayed inside an airplane-converted hotel room, and actually, monkeys started stealing her clothes while we were recording! 🤣 Honestly, this episode is too good. Let's get into it!   Links Mentioned In This Episode Show Notes: https://duocollective.com/blog/what-its-like-to-outsource-your-seo Instagram: https://www.instagram.com/duoonairpodcast/

How on earth do we come up with content ideas?! I mean, we have our email newsletter, weekly podcast episodes, blogs, all the different social media platforms… How do we keep up with it all? Well it's simple... we have trained our minds to always be on the look out for content. And of course there are a few tools that we absolutely love to leverage when the well comes up dry. Those tools are exactly what we want to share with you today!   First, we have a little tip for you. We think about content holistically for our business. We don’t think of our podcast, Instagram, blog, and email as separate entities. Content is content and should be spread out across all platforms. The second you start bucketing your content into different platforms, you are creating ten times more work. So let's work simpler, not harder.   Links Mentioned In This Episode Show Notes: https://duocollective.com/blog/tools-for-blogging  Instagram: https://www.instagram.com/duoonairpodcast/  #57: https://duocollective.com/blog/what-is-chatgpt-and-why-should-you-care/  #59: https://duocollective.com/blog/how-to-save-time-in-your-business-by-using-ai-tools/  #48: https://duocollective.com/blog/seo-keyword-research-tools/  Resource: How to find SEO Keywords https://duocollective.com/free-seo-tools

If we asked you "are you growing your business with intention?" how do you think you'd answer? This question gave us a little pause and we bet it did for you too. The definition of intention is an idea that you plan, or intend, to carry out. It's easy to think about our everyday intentions, our weekly intentions and even our monthly intentions. But when you start thinking about your intentions at a larger scale it gets a little trickier.   We were thrilled to invite Andi on the podcast from Oui, We Studio. So thrilled that after we recorded this episode, we couldn’t ask her fast enough about joining her Conscious CEO program.    We talked about some incredibly powerful strategies in this episode around growing your business with intention, and there were a few moments where her suggestions scared the crap out of us… but in a good way. We knew we had to take some of these strategies to heart if I wanted our business to grow with intention.   DUO COLLECTIVE SHOW NOTES: https://duocollective.com/blog/how-to-grow-your-business-with-intention DUO ON AIR INSTAGRAM: https://www.instagram.com/duoonairpodcast/

Sunny McGraw is a marketing and mindset coach for women in their prime. She has worked with some of the world's biggest brands like Coke, Starbucks and Ford. She Founded her business today, Sunny McGraw Marketing, at age 50 and she is a living model of the fact that it is never too late to follow your dreams.    One of our favorite moments on the podcast was the fact that we all need only one simple thing to succeed at entrepreneurship. Tune in to hear her success mindset framework and so much more.    DUO COLLECTIVE SHOW NOTES: https://duocollective.com/blog/how-to-cultivate-a-mindset-for-success   DUO ON AIR INSTAGRAM: https://www.instagram.com/duoonairpodcast/

DOWNLOAD THE FREE SEO METRICS WORKSHEET   Today I am spilling the beans on how I feel about SEO retainer packages, why I don’t offer them, and what truly matters when it comes to SEO maintenance. Plus we even made you a free worksheet to manage all these metrics so you can track them and feel more confident in your SEO growth.   LINKS MENTIONED: SEO METRICS WORKSHEET: https://duocollective.com/podcast-freebie-seo-metrics  DUO COLLECTIVE SHOW NOTES: https://duocollective.com/blog/seo-maintenance-metrics  DUO ON AIR INSTAGRAM: https://www.instagram.com/duoonairpodcast/ EPISODE #19: https://duocollective.com/blog/avoid-these-7-bad-seo-strategies/  EPISODE #62: https://duocollective.com/blog/write-the-best-seo-title-and-meta-description/  EPISODE #69: https://duocollective.com/blog/a-breakdown-of-my-seo-process/

  There is no way you won't feel a spark of motivation from our guest after listening to this episode. Sensi Graves popped into our inbox with the coolest story and combination of careers, from being a professional kiteboarder to starting her own swimwear brand and finally now being a motivational speaker. She said something that struck us to our core in her podcast application — “I didn’t feel proud of myself.”     I wanted to shout through my computer and say, “How!? Look at all the amazing things you’ve done!” And then I paused for a second and thought I might be doing this to myself. Look at all the things that we’ve done as CEO’s and working moms. Chances are you feel this too. And it’s time to make a change. I cannot wait for you to listen to this episode with Sensi, and I hope you walk away a few steps lighter feeling like the amazing human you are!   DUO COLLECTIVE SHOW NOTES: https://duocollective.com/blog/two-tips-to-overcoming-limiting-beliefs DUO ON AIR INSTAGRAM: https://www.instagram.com/duoonairpodcast/

  One of the very best things we did in our business within the last year was outsource, and it’s one of the reasons we have been able to bring in the consistent revenue we have now, even while Court is out on mat leave! This wasn’t easy though.  As entrepreneurs, we constantly think of reasons NOT to outsource. Do you relate to any of these?   I’m nervous. I have no idea how to hire someone, let alone find someone I trust. I can do it better. It will take me too long to train someone. It’s going to cost me too much money.   We have felt every single one of those, and we still feel them! Even though we do outsource, we could absolutely outsource more. It’s a constant battle to figure out what is worthy of outsourcing! So let's break it all down in this episode; how to let go and start outsourcing more and how to set your team up for success.    DUO COLLECTIVE SHOW NOTES: https://duocollective.com/blog/how-to-let-go-and-outsource DUO ON AIR INSTAGRAM: https://www.instagram.com/duoonairpodcast/   EPISODE 61: https://duocollective.com/blog/automation-and-system-set-ups-with-dubsado-expert/   EPISODE 50: https://duocollective.com/blog/how-to-feel-more-confident-about-your-business-finances/    EPISODE 33: https://duocollective.com/blog/the-secret-to-defining-boundaries-balance-with-val-marlene-creative/ 

This episode is going to be hard for me, not going to lie! Choosing one thing… HOW!? So I had to think long and hard about this one, and I am feeling pretty good about the answer.    However, this answer does come with a caveat, and that is if you don’t have an optimized website. That is step one! Now if you have gone through the process of optimizing your website, whether that be DIYing it yourself, hiring someone, or leaning on your copywriter or web designer to help… here’s what I would focus on this year.    DUO COLLECTIVE SHOW NOTES: https://duocollective.com/blog/backlinks-will-improve-your-seo DUO ON AIR INSTAGRAM: https://www.instagram.com/duoonairpodcast/

Every once in a while, you hear or see something so good that doesn’t leave your brain. That’s how we felt after listening to Cassandra Le’s TED Talk. She is a first-generation Vietnamese-American immigrant living in Spain. She is an absolute wealth of knowledge on how brands, businesses, and thought leaders can share their message loud and proud while also being inclusive and rallying their community.    The first question Court and I asked ourselves was “Are we being inclusive?” and “Is our marketing off-putting for multicultural audiences?” It was a vulnerable moment for us to address our ignorance and make some changes in how we show up. We are so excited for you to listen to Cassandra’s story and her actionable tips to make sure you are being culturally aware in your marketing.    DUO COLLECTIVE SHOW NOTES: https://duocollective.com/blog/become-culturally-aware DUO ON AIR INSTAGRAM: https://www.instagram.com/duoonairpodcast/   THE QUIRKY PINEAPPLE: https://thequirkypineapple.com/

Have you ever wondered why we chose to pair branding and SEO as our core business services? Well other than the fact that we are obsessed with these two topics. 😉 So why search and design and how can having a strong brand help your SEO? We are unveiling the synergies between these two topics and how they can enhance your organic marketing strategy. And yes, this means both visually and from a strategy perspective. And no, we are not just talking about your logo. (It’s never just about the logo!)   DUO COLLECTIVE SHOW NOTES: https://duocollective.com/blog/having-a-strong-brand-can-help-your-seo DUO ON AIR INSTAGRAM: https://www.instagram.com/duoonairpodcast/

When we talk about outsourcing, does lead generation come to mind? If we were being honest, I’d say no. I think about content creation, social media management, systems, and VA’s… but lead gen and sales? That feels like something huge companies do… right?    Well, after this episode, our brains were completely flipped. This got us thinking about just how important— better yet, profitable— it can be to outsource this process. If this sounds intriguing, then you are in for a treat, my friend.   DUO COLLECTIVE SHOW NOTES: https://duocollective.com/blog/how-to-source-new-leads DUO ON AIR INSTAGRAM: https://www.instagram.com/duoonairpodcast/   COMMUNITY CATALYST: https://www.thecommunitycatalysts.com/ 

Have you ever wondered how we audit our client's website and overall SEO performance? Well, today’s your lucky day! On this podcast episode I am breaking down how I approach different SEO projects for businesses of all sizes. The best part is, that no two SEO projects are the same— and that is why I love this work so much!   There are normally three opportunity buckets my clients usually fall into. This helps determine where I should spend the most time researching and optimizing. Chances are, you will too. So follow along and see where you might need to focus on growing your SEO next.   DUO COLLECTIVE SHOW NOTES: https://duocollective.com/blog/a-breakdown-of-my-seo-process  DUO ON AIR INSTAGRAM: https://www.instagram.com/duoonairpodcast/   BACKLINK CHALLENGE: https://duocollective.com/5-day-backlink-email-challenge      

We’re bringing something a little different to you today! Different, but equally important as all the other topics we talk about 🙂 We are not talking about SEO, branding strategies, or even marketing tips. We are talking about nutrition. And let's be honest, as entrepreneurs and business owners, we can kinda be the worst at neglecting this.    If there was ever a stat created about how many of us fuel our day with food the right way… I’d be scared to see it. We talk about so much in this episode from the crazy fads out there to real tips that feel attainable so you can stop skipping lunch and be more productive. Sounds great, huh!? Let’s meet a past client of ours, Bonnie from The Nourished Path. Bonnie and her team help clients create personalized nutrition plans that fit their lifestyles— not the other way around.   DUO COLLECTIVE SHOW NOTES: https://duocollective.com/blog/nutrition-for-entrepreneurs DUO ON AIR INSTAGRAM: https://www.instagram.com/duoonairpodcast/   LINKS FROM EPISODE: Lunchable Meals: https://www.thenourishedpath.com/blog/on-the-go-meals-for-weight-loss Restaurant Cheat Sheet: https://www.thenourishedpath.com/resources 

Soon enough you will be hearing about both of our journeys juggling motherhood and running a business. But since Court just had her sweet little baby, she has plenty of time to soak up those snuggles on her maternity leave before figuring all that out. So on this episode of Duo On Air, you are getting a sneak peek into Abbey's world with two little toddlers. Buckle up, because it's not a neat little schedule that's for sure.   It’s so hard to find a balance between work time and mom time. We want to spend all our time with our kids, yet we also have a business we love. We are constantly torn between the two. Chances are this struggle will never fade. We are always going to have to make sacrifices somewhere. So while I come to you on this episode sharing what works for me; it's not a science. I hope it gives you freedom and inspiration to dream up a world where you can do both. You can be both a mom and a CEO and you can love every minute of it.   DUO COLLECTIVE SHOW NOTES: https://duocollective.com/blog/how-i-work-as-a-mom-and-ceo-with-limited-childcare DUO ON AIR INSTAGRAM: https://www.instagram.com/duoonairpodcast/   MATERNITY LEAVE EPISODE: https://duocollective.com/blog/preparing-for-maternity-leave/   MEET MILA 💕 https://www.instagram.com/p/CsOnGQ6uEdn/ 

Have you thought about finding a business partner? We love connecting with other "Duos"— whether they started as partners, or found one along the way. But have you ever considered that you can have a partnership while still running your own business?   Take our guests, Isobel and Samara, for example. These two ladies run completely separate businesses yet collaborate together on client projects! They combine strategy, design, and copy to create swoon-worthy websites that work for their clients. Copy and design; a beautiful partnership!   DUO COLLECTIVE SHOW NOTES: https://duocollective.com/blog/how-to-find-a-business-partner DUO ON AIR INSTAGRAM: https://www.instagram.com/duoonairpodcast/   MEET SAMARA: https://samarabortzdesign.com/   MEET ISOBEL: https://isobelgriffin.com/ 

Today, we are talking about something that is very real in our business right now and that is this feeling that something needs to change. We've made a few big changes recently. We actually ended a program we thought we were going to love. It was disheartening. But you know what's more disheartening? Sticking with something that doesn't feel right. After all, there’s nothing wrong with changing your business - it is your business, right!? It’s terrifying, but it’s a gut feeling that it’s time to grow and change. If you’re in the same boat, we hope this episode will encourage you to follow your gut and make a change!    DUO COLLECTIVE SHOW NOTES: https://duocollective.com/blog/signs-you-are-ready-to-pivot-your-business DUO ON AIR INSTAGRAM: https://www.instagram.com/duoonairpodcast/

Tune into our episode with Annik Welsh, a Social Media Manager and a certified Confidence & Social Media Coach. Two titles we've never heard together, but my goodness is that needed!   We know we aren't alone when we hit those moments of imposter syndrome and feeling paralyzed by the need to be perfect. Especially when it comes to Instagram. We personally loved this episode with Annik because she dug into some actionable mindset blocks and some tips and tools to conquer them. We can't wait for you to meet her!   DUO COLLECTIVE SHOW NOTES: https://duocollective.com/blog/tackling-imposter-syndrome-and-perfectionism-on-social-media DUO ON AIR INSTAGRAM: https://www.instagram.com/duoonairpodcast/

Canva is one of our favorite business tools. It allows people not-so-versed in graphic design (hi, Abbey here!) to produce on-brand graphics quickly. Graphic designers love it because of its vast capabilities and ease of use compared to other platforms.   With Court’s magic graphic design eye, she’s put together a list of do’s and don'ts to make your graphics on Canva even better! If graphic design isn’t your forte, these tips will help you fake it 😉   DUO COLLECTIVE SHOW NOTES: https://duocollective.com/blog/canva-design-tips-from-a-brand-designer DUO ON AIR INSTAGRAM: https://www.instagram.com/duoonairpodcast/

Even if you have an optimized website, the best keywords, and a perfect content strategy, you might be missing these two crucial things for your business' success! If you don’t have an enticing SEO title or engaging meta description accompanying your content, the chances of your website being seen (let alone ranking on search engines) falls drastically.    In this episode we are digging into how to write the best meta data for your website along with which factors are actually ranking factors. This will help you understand where to spend the majority of your time when making these updates.    DUO COLLECTIVE SHOW NOTES: https://duocollective.com/blog/write-the-best-seo-title-and-meta-description DUO ON AIR INSTAGRAM: https://www.instagram.com/duoonairpodcast/

We are so excited to introduce you to Taryn Rachelle from The Social Lifestyle Co. Taryn is a wealth of knowledge when it comes to building effective systems through automation using tools like Dubsado and ClickUp. We honestly felt pretty dang good about the automations and workflows we have instilled in our business. But after this chat, we realized we've barely scratched the surface.   This episode has already inspired us to revamp our own systems to create an even better client experience with tools we already use like Dubsado, Zapier and Google Workspace. We can't wait to hear how you implement these tips into your own business!   DUO COLLECTIVE SHOW NOTES: https://duocollective.com/blog/automation-and-system-set-ups-with-dubsado-expert DUO ON AIR INSTAGRAM: https://www.instagram.com/duoonairpodcast/

There are definitely more than four branding mistakes you can make when branding your business, but today, we’re going over some of the most common ones we see in the wild. The good news— these mistakes can easily be avoided by following some simple rules we’ll share with you!   There are so many business owners that have DIY’d their business up until this point. We get it, sometimes it’s necessary! You might not have the funds to hire a brand designer in the early days and eliminating costs is key to getting started. However, even Courtney will tell you that it can be difficult to design your own brand because you’re so ingrained in the day-to-day. It can be easy to waste time struggling in the perfectionism of it all.   Wherever you are in your branding journey, whether it's day one of your new business or you are looking to invest in a rebrand; here are some of the most common branding mistakes you'll want to avoid. Let's get into it!   DUO COLLECTIVE SHOW NOTES: https://duocollective.com/blog/4-common-branding-mistakes DUO ON AIR INSTAGRAM: https://www.instagram.com/duoonairpodcast/

You are going to love Cameron and Tia, a Minnesota photographer husband and wife team. Seriously, we couldn't stop laughing while having some insanely impactful conversations around AI. We wanted to have them on the podcast to talk about how they're using AI for their own small business. And then of course what learnings can we take away for you, our listeners.   We’ve talked about this a little on episode 57, where we dug into all things ChatGPT, but we really wanted to share some more real-life implications. We know AI can feel a tad bit scary and unknown. The more you hear about examples and ways to apply it to your own business, the simpler and more excited you are going to be. And just wait until you hear about a little phrase they coined called “curiosity hour”!    DUO COLLECTIVE SHOW NOTES: https://duocollective.com/blog/how-to-save-time-in-your-business-by-using-ai-tools DUO ON AIR INSTAGRAM: https://www.instagram.com/duoonairpodcast/

Email marketing has always been a huge priority for us. Even in the early days when we didn't have Tuesday Tips & Sip, we knew growing our list was important. So we decided to collect all of our favorite lead magnets, just for you.    Here are our favorite ways to grow our email list and ways to inspire you to start or continue growing that list too!   DUO COLLECTIVE SHOW NOTES: https://duocollective.com/blog/4-email-marketing-leads-to-grow-your-list DUO ON AIR INSTAGRAM: https://www.instagram.com/duoonairpodcast/

We are breaking down everything you need to know about ChatGPT, Google and how to use AI writing tools ethically in your business. ChatGPT is a form of artificial intelligence (AI) that allows you to ask a question, ask for advice, ask it to do a task and it will conversationally assist you like you are truly talking to a friend on the other end of the chat. In November, it opened to the public completely free. (and it still is!) While the world of AI isn’t new, ChatGPT is a big deal. It's an absolutely genius marketing strategy to get this tool into the hands of the users and generate demand. Have you ever used a tool that started free and then once you are hooked, suddenly that free trial goes away? It's a strategy.  Let's dig into the tools limitations, what Google thinks of it, some other ai tools other than ChatGPT and how to use these tools today in your business.    DUO COLLECTIVE SHOW NOTES: https://duocollective.com/blog/what-is-chatgpt-and-why-should-you-care DUO ON AIR INSTAGRAM: https://www.instagram.com/duoonairpodcast/

We are so excited to chat with another set of two business partners from Go To Market Studio. We met Amanda and Jessie in a membership group called 10th House. We knew right away that we would be a perfect match because there are so many similarities in our partnerships, which you will hear all about!  Other than talking about our partnerships, we wanted to pick their brains on all things branded swag and print-on-demand. If you don’t know what print-on-demand is or if you don’t have any branded swag for your own business, then we are so excited for you to dig into this episode!    DUO COLLECTIVE SHOW NOTES: https://duocollective.com/blog/creating-sustainable-branded-swag-with-print-on-demand DUO ON AIR INSTAGRAM: https://www.instagram.com/duoonairpodcast/

We aren't shying away from anything in this episode! From content prep to time off and even financial decisions— we are sharing it all. And best yet, this plan doesn't have to be used only for maternity leaves. Feel free to steal this model for extended leaves or sabbaticals of your own.   We really struggled to find maternity leave examples in the world of entrepreneurship, especially business partnerships (that aren't husband and wife). So once we got our plan laid out, we felt pretty damn good about it. We knew we needed to share it with you all! Enjoy!   DUO COLLECTIVE SHOW NOTES: https://duocollective.com/blog/preparing-for-maternity-leave DUO ON AIR INSTAGRAM: https://www.instagram.com/duoonairpodcast/

We get these questions All. The. Time. How do you post every day? (p.s. we don't!) How do you share Reels as much as you do? Truth is we are definitely not perfect and being consistent on Instagram is hard! It’s not about posting daily or multiple times each day. It’s great to have a goal, but entrepreneurs put an insane amount of pressure on ourselves to show up without a reason why. Why are you trying to show up every day? What are you hoping to get out of posting every day? As small business owners, we sometimes fail to think about our audience and instead choose to please the Instagram algorithm first. Can we take a different approach please? Can we all choose to focus on our people over the algorithm? Once you agree with that, let's talk about finding the motivation to be consistent on Instagram based on your rules— not the algorithms rules.   DUO COLLECTIVE SHOW NOTES: https://duocollective.com/blog/the-secret-motivation-to-being-consistent-on-instagram   DUO ON AIR INSTAGRAM: https://www.instagram.com/duoonairpodcast/

Being successful on Etsy is more than just listing your products— this rings true for both physical and digital products! You can’t just put it out there and expect people to come. Kinda like what we say about websites, huh!?  So, we asked Etsy expert Monica Little to join us today. Where she is sharing the three biggest drivers to get people to find your products on Etsy. And better yet, why you need to be there.    DUO COLLECTIVE SHOW NOTES: https://duocollective.com/blog/hot-tips-to-start-selling-on-etsy DUO ON AIR INSTAGRAM: https://www.instagram.com/duoonairpodcast/

Happy birthday to the Duo On Air Podcast! 🥳 This is our 52nd episode meaning we've been publishing podcast episodes for one whole year. On this episode we are sharing just a few of our podcast accomplishments.    We are also digging into our feelings on going viral. And why you should stop caring about viral content and instead focus on something else— growing your backlinks!   You may have heard us recently on Jenna Kutcher's Goal Digger Podcast and today we are sharing the effects of what a single podcast can do for your business. And you too can make this happen!   DUO COLLECTIVE SHOW NOTES: https://duocollective.com/blog/how-we-brought-in-55k-in-revenue-with-one-guest-podcast-episode   DUO ON AIR INSTAGRAM: https://www.instagram.com/duoonairpodcast/    

Are you ready to hire a bookkeeper? Can you afford that next investment? Could you take a maternity leave and still pay yourself? What types of reports do you need to track in your business to make financially smart decisions?  These are all questions we discuss with our bookkeeper, Madison. Madison Dearly is a bookkeeping team serving brand and website designers and female business owners in the online space with friendly, hands-on financial tracking and analysis. With a ton of experience in small business accounting, Madison Dearly understands how confidence in your business's financial health fuels the growth you deserve. (And it also supports the lifestyle you work so hard to afford!) In short, these gals are not your dad's stodgy bookkeeper, okay?   Check out her website Get her Online Business Budget spreadsheet template Download her Paid Maternity Leave spreadsheet template DUO COLLECTIVE SHOW NOTES: https://duocollective.com/blog/make-financially-responsible-decisions-in-business  DUO ON AIR INSTAGRAM: https://www.instagram.com/duoonairpodcast/

This was not something that came natural for us— in fact, it still doesn't! But understanding how to better manage our money has helped us make key business decisions that lead us down the path of success rather than failure. In this episode we chat about how to manage business finances from a partnership perspective, how the book Profit First influences our financial management, what our financial workflows look like, and some quick resources to get you started.   DUO COLLECTIVE SHOW NOTES: https://duocollective.com/blog/how-to-feel-more-confident-about-your-business-finances DUO ON AIR INSTAGRAM: https://www.instagram.com/duoonairpodcast/

Have you ever thought about starting a podcast? It seems intimidating but trust us, it’s really not! It’s actually the easiest form of content we create! And guess what!? We started our podcast from ground zero. With no subscribers or experience inside the podcasting arena and without hiring a podcast coach or manager. So yes, it's possible for you too to start a podcast without an audience! The best part— a podcast is meant to be conversational and there is so much less pressure to be perfect (lookin’ at you IG 👀)   So, if one of your goals in 2023 is to start a podcast, you’re in the right place! We’ll tell you everything you need to get started, our exact process for recording and publishing an episode, and repurposing it into other content!  DUO COLLECTIVE SHOW NOTES: https://duocollective.com/blog/how-to-start-a-podcast   DUO ON AIR INSTAGRAM: https://www.instagram.com/duoonairpodcast/