Subscribe to DTC Newsletter - https://dtcnews.link/signup Hello and welcome to the DTC podcast: today we’re in the tank with Thomas Lottrechiano, co-founder of  Omigo “the toilet from the future.” Thomas is the younger half of a father-son duo who is building an empire around bidets and the notion that you should wash, not wipe.  Thomas heads up growth for the fast-growing Omigo, so in this interview, I picked his brain on: The most effective way to educate your audience on new concepts The value of landing pages for customer experience (and conversion %) How Omigo tests their website with tools as well as real users Switching to all video assets and why their founder video is still number one across all sources Justifying Facebook’s budgets with 7-day attribution windows Why podcasts work, and why it looked like they didn’t at first. Subscribe to DTC Newsletter - https://dtcnews.link/signup Advertise on DTC - https://dtcnews.link/advertise Work with Pilothouse - https://dtcnews.link/pilothouse Follow us on Instagram & Twitter - @dtcnewsletter Subscribe to DTC Newsletter - https://dtcnews.link/signup

Subscribe to DTC Newsletter - https://dtcnews.link/signup Today we're back with Pilothouse's Amazon team for Part 2 of our MISTAKES series, all about SCALING. Part 1 a few weeks back was about mistakes people make when they're just starting out. Today we chat about what can go wrong at scale, why, and what to do about it.  Come for the witty banter, but stay for a TOP secret product bundling strategy to crush the gifting opportunity this holiday season.  Why you should never sell a boring old garlic press  Why going after the wrong keywords first can set you back TOP SECRET Product Bundling strategy for the gifting season Why we don't advise using giveaways, and what can go wrong when they end How to maximize inventory on Amazon for peak sales season Subscribe to DTC Newsletter - https://dtcnews.link/signup Advertise on DTC - https://dtcnews.link/advertise Work with Pilothouse - https://dtcnews.link/pilothouse Follow us on Instagram & Twitter - @dtcnewsletter Watch this interview on YouTube - https://dtcnews.link/video

Subscribe to DTC Newsletter - https://dtcnews.link/signup This week's Bonus DTC Podcast dives into the world of podcast advertising with Podcorn's Head of Partnerships Todd Gallet. In the early days of podcast monetization, networks scrambled to sign the world's biggest podcast hosts, reaching millions of people per episode. Podcorn took the opposite approach and has instead aggregated hundreds of thousands of smaller niched-down podcasts, allowing advertisers to test at any scale, and scale to any height once you find content, offers, and podcasts that profit. This podcasts covers: What everyone gets wrong about Podcast Advertising How to do performance marketing on podcasts? What's the attribution window for podcasts?  Why you need to treat podcast hosts like influencers Why it's better to send product and give creative controls to hosts The most successful podcast campaigns of all time If you're ready to get started on a Podcast advertising test, make sure to reach out to Podcorn.com and tell them DTC sent ya. Subscribe to DTC Newsletter - https://dtcnews.link/signup Advertise on DTC - https://dtcnews.link/advertise Work with Pilothouse - https://dtcnews.link/pilothouse Follow us on Instagram & Twitter - @dtcnewsletter Watch this interview on YouTube - https://dtcnews.link/video

Subscribe to DTC Newsletter - https://dtcnews.link/signup Today’s talk with Every Man Jack’s retention manager Troy Petrunoff is a masterclass on customer retention for consumable products. Troy is a veteran email marketer who joined Everyman Jack this past march and set his sights on email automation domination. Everyman Jack was the first mover into the natural grooming industry, starting in 2007 and flourishing in retail channels before setting their sites on DTC Growth We cover:  - The most critical factors for customer retention - How QR codes are making a comeback and how to use them - How bundling has come to define DTC success for EveryMan Jack - And why SEO is the investment every brand needs to make like yesterday. - Partnering with Marvel to finally find out what Iron Man smells like Subscribe to DTC Newsletter - https://dtcnews.link/signup Advertise on DTC - https://dtcnews.link/advertise Work with Pilothouse - https://dtcnews.link/pilothouse Follow us on Instagram & Twitter - @dtcnewsletter Watch this interview on YouTube - https://dtcnews.link/video

Subscribe to DTC Newsletter - https://dtcnews.link/signup This week we’re throwing it back to one of the first episodes of the DTC podcast with one of the biggest DTC brands, Snow Teeth Whitening and Smoothie delivery service Smoothie Box. We dive deep into how both brands are killing it on conversion rate. Subscribe to DTC Newsletter - https://dtcnews.link/signup Advertise on DTC - https://dtcnews.link/advertise Work with Pilothouse - https://dtcnews.link/pilothouse Follow us on Instagram & Twitter - @dtcnewsletter

Subscribe to DTC Newsletter - https://dtcnews.link/signup Welcome to the DTC Podcast. Today we deep dive into GPG brand Omsom’s growth journey with Marketing Director Emily Chan. Omsom is on a mission to provide bright, authentic, and downright rowdy Asian flavors to grocery stores and kitchens across America. Emily has been working on multiple fronts to help Omsom grow steadily, mostly through organic means. Stick around for: Chasing Sriracha and what it means to be a cultural brand The two most impactful content marketing strategies How Omsom got 250k views on their brand story video on TikTok How bundling all their products skyrocketed AOV Subscribe to DTC Newsletter - https://dtcnews.link/signup Advertise on DTC - https://dtcnews.link/advertise Work with Pilothouse - https://dtcnews.link/pilothouse Follow us on Instagram & Twitter - @dtcnewsletter Watch this interview on YouTube - https://dtcnews.link/video

Subscribe to DTC Newsletter - https://dtcnews.link/signup Today we’re talking Q4 Content Planning, BlackFridayCyberMonday + Halloween and Holidays) with Pilothouse’s CRACK creative team including Angela Head UGC, Sam from Production, Evan the Content manager, and Cam our Creative Director: We covered: Why it's smart to figure out your best promos by testing at Halloween. Why unlocking your brand's gifting persona is key for big sales BFCM 2021 Why "sentimental" is the word for the season Why BFCM started a month early last year, and when it begins this year.  How to maximize the value of your promotions Incorporating Scrappy and High End in your diverse creative flow Listen to the full cast! Subscribe to DTC Newsletter - https://dtcnews.link/signup Advertise on DTC - https://dtcnews.link/advertise Work with Pilothouse - https://dtcnews.link/pilothouse Follow us on Instagram & Twitter - @dtcnewsletter Watch this interview on YouTube - https://dtcnews.link/video

Subscribe to DTC Newsletter - https://dtcnews.link/signup Our guest on this week’s DTC pod was Matt Hayes, Co-Founder, and Head of Growth for The Fascination: a curated marketplace where consumers can discover, research, and shop amazing online brands–all in one place. We cover: The appeal of curated online marketplaces. Hot-button trends customers are loving. Building backlinks with “ego bait”. Thanks for listening and don't forget to subscribe! Subscribe to DTC Newsletter - https://dtcnews.link/signup Advertise on DTC - https://dtcnews.link/advertise Work with Pilothouse - https://dtcnews.link/pilothouse Follow us on Instagram & Twitter - @dtcnewsletter Watch this interview on YouTube - https://dtcnews.link/video

Subscribe to DTC Newsletter - https://dtcnews.link/signup Today we’re talking with Saul Garcia, Head of Google Ads for Pilothouse.  He’s recently produced a case study that shows some eye-popping growth at 8X Roas and over $8MM in revenue generated for luxury watch client JBW. Here are the 4 key areas that allowed for this growth that we discuss on the podcast: Increase Customer Lifetime Value with Dynamic Retargeting & Display Capture New Customers With Intent-Based Search Campaigns + RLSA Increasing Ad Coverage While Safeguarding Branded Keywords Opening Up YouTube To Profitable Prospecting Campaigns Register for OX Fest'21 here  Subscribe to DTC Newsletter - https://dtcnews.link/signup Advertise on DTC - https://dtcnews.link/advertise Work with Pilothouse - https://dtcnews.link/pilothouse Follow us on Instagram & Twitter - @dtcnewsletter Watch this interview on YouTube - https://dtcnews.link/video

Subscribe to DTC Newsletter - https://dtcnews.link/signup Welcome to the DTC podcast. Today we sat down with Orchid Bertelsen, Head of consumer experience, strategy, technology and innovation - Nestlé USA to discuss how the corporate giant behind thousands of recognizable brands like Hot Pockets, San Pellegrino, Haagen Daz and Kit Kat thinks about innovation in the DTC Space. Orchid’s a brilliant strategist and a master collaborator, working with over 100 stakeholders across 30 brands on any given week. In this interesting and wide-ranging conversation we cover: How Nestle launches internal brands Meet Ruth, the Cookie Coach, Nestle’s first Digital Human How Nestle Quantifies success from strategic tests Why Private Labels have an unfair advantage Nestle’s Metaverse Plans What AI really means in CPG (plus my thoughts on AI butlers of the future. Subscribe to DTC Newsletter - https://dtcnews.link/signup Advertise on DTC - https://dtcnews.link/advertise Work with Pilothouse - https://dtcnews.link/pilothouse Follow us on Instagram & Twitter - @dtcnewsletter Watch this interview on YouTube - https://dtcnews.link/video

Subscribe to DTC Newsletter - https://dtcnews.link/signup Today we were joined by Julien and Dylan from Pilothouse's email team to discuss a tactic that we're rolling out across multiple clients.  The idea is simple: Run a contest where users can enter with an email. Run cold traffic, grow the list, and if you play your cards right you can even profit from this first engagement. We also chatted about key steps you can take NOW to be prepared for iOS15 -- pre-segmentation (so you don't freak out when opens go away on Apple Mail.) Here are the keynotes we hit on: Profitable Prospecting Ads for the contest lander 45% conversion rate on lander contest entry  Grew the email list by 15% Added 9% growth to subscriber base 7% Placed Order Rate from that list Boosted average engagement rates to 50% for the month - sender rep implications for BFCM Pre-segmentation and critical updates to prepare for iOS15 Favorite subject lines and what we learned Subscribe to DTC Newsletter - https://dtcnews.link/signup Advertise on DTC - https://dtcnews.link/advertise Work with Pilothouse - https://dtcnews.link/pilothouse Follow us on Instagram & Twitter - @dtcnewsletter Watch this interview on YouTube - https://dtcnews.link/video

Subscribe to DTC Newsletter - https://dtcnews.link/signup This week on the pod, we talked about all things growth with David Gaylord, CEO of Bushbalm. Bushbalm makes “skincare for everywhere” and is currently one of Canada’s fastest-growing DTC brands. We cover: How Bushbalm grew over 1000% in one year A unique way to increase search volume The importance of customer service when growing a brand The 80/20 rule for ads Thanks and don't forget to subscribe! Subscribe to DTC Newsletter - https://dtcnews.link/signup Advertise on DTC - https://dtcnews.link/advertise Work with Pilothouse - https://dtcnews.link/pilothouse Follow us on Instagram & Twitter - @dtcnewsletter Watch this interview on YouTube - https://dtcnews.link/video

Subscribe to DTC Newsletter - https://dtcnews.link/signup Today's AKNF features a high-level discussion about the future of AI copy, and how to use it best RIGHT now to improve the quantity AND the quality of your content.  Iman Bashir is the founder of Craftly.ai, the AI writing tool that feels like it's read all of Russel Brunson's books.  To jump the waiting list, and test Craftly today go here: dtcnews.link/craftly She joins with Pilothouse Studio's Copywriter Cam to discuss:  The guts of how AI copy works How to use AI for headlines, product descriptions, ad copy, blog post ideas, and more Why the power of AI copy comes with great responsibility The title of this podcast was written by Craftly.ai with very little input. Person vs. Machine - The challenge begins Subscribe to DTC Newsletter - https://dtcnews.link/signup Advertise on DTC - https://dtcnews.link/advertise Work with Pilothouse - https://dtcnews.link/pilothouse Follow us on Instagram & Twitter - @dtcnewsletter Watch this interview on YouTube - https://dtcnews.link/video

Subscribe to DTC Newsletter - https://dtcnews.link/signup We dove deep with the Email Marketing Nerd himself, Chase Dimond, on what’s happening with iOS15 and what brands need to do to prepare, plus a single tip that could raise your OR today. Chase is responsible for over $50M in attributable email revenue for his clients and spends the next hour diving deep on the most pivotal aspects of his email growth strategy: We cover: Is open tracking going extinct? The 4 stages of email marketing growth and what exactly you need to have in place for each step Where are we at in the adoption curve of email marketing in 2021 Thanks for listening and don't forget to subscribe and rate the podcast! Subscribe to DTC Newsletter - https://dtcnews.link/signup Advertise on DTC - https://dtcnews.link/advertise Work with Pilothouse - https://dtcnews.link/pilothouse Follow us on Instagram & Twitter - @dtcnewsletter Watch this interview on YouTube - https://dtcnews.link/video

Subscribe to DTC Newsletter - https://dtcnews.link/signup Today we were joined by Saul, Head of Pilothouse's Google Ads team to discuss some top-of-mind issues for our in-house search buying guru. We discussed: Why you should always bid on your brand, and HOW to do it best When and when not to bid on competitor brand keywords The billion-dollar international opportunity, including the top three regions we're having success with.  Subscribe to DTC Newsletter - https://dtcnews.link/signup Advertise on DTC - https://dtcnews.link/advertise Work with Pilothouse - https://dtcnews.link/pilothouse Follow us on Instagram & Twitter - @dtcnewsletter Watch this interview on YouTube - https://dtcnews.link/video

Subscribe to DTC Newsletter - https://dtcnews.link/signup On today's show, we have Simon Wool, the growth manager at Little Spoon, an organic baby and kids food subscription brand.  Simon’s been an executor in the world of performance marketing for years, and now he finds himself leading growth at Little Spoon. This podcast was a lot of fun, as we dove deep on technical performance marketing questions galore. Here's what to expect on this week's poddy: How do you approach creative testing for FB? Baby food vs kids food (two different audiences, two different sets of creative) Investing in TikTok - exploring this channel  Thanks for listening and don't forget to subscribe and rate the podcast! Subscribe to DTC Newsletter - https://dtcnews.link/signup Advertise on DTC - https://dtcnews.link/advertise Work with Pilothouse - https://dtcnews.link/pilothouse Follow us on Instagram & Twitter - @dtcnewsletter Watch this interview on YouTube - https://dtcnews.link/video

Subscribe to DTC Newsletter - https://dtcnews.link/signup Today's AKNF features Sr Media Buyers from Pilothouse and Helmkin discussing the how-to add viral power to your TikTok Ads with trends, hashtags, and creative strategies. We discussed: How to find trends to use in your ads How to, and how NOT to use Trends in your ads How Shein rehabbed their damaged image with hashtags Creative limitations for agencies vs pure performance companies like Helmkin Why it's so hard to contact creators How to use TikTok Creator Marketplace to land creators The Power of TikTok comment sections EGC PTSD Subscribe to DTC Newsletter - https://dtcnews.link/signup Advertise on DTC - https://dtcnews.link/advertise Work with Pilothouse - https://dtcnews.link/pilothouse Follow us on Instagram & Twitter - @dtcnewsletter Watch this interview on YouTube - https://dtcnews.link/video

Subscribe to DTC Newsletter - https://dtcnews.link/signup On today's show, we welcomed DTC legend Nik Sharma, CEO of Sharma Brands - consultant to the DTC and CPG industries helping launch, develop, scale, and expand businesses. We discussed:  The state of DTC brands in 2021. Utilizing performance branding. Dropping customer acquisition costs. DTC on TikTok. Thanks for listening and don't forget to subscribe and rate the podcast! Subscribe to DTC Newsletter - https://dtcnews.link/signup Advertise on DTC - https://dtcnews.link/advertise Work with Pilothouse - https://dtcnews.link/pilothouse Follow us on Instagram & Twitter - @dtcnewsletter Watch this interview on YouTube - https://dtcnews.link/video

Subscribe to DTC Newsletter - https://dtcnews.link/signup Today's AKNF features Amazon scaling vets Rob and Clifford from Pilothouse. Something about Eric and Clifford seems to make for a loose show, though filled with value   We covered the critical errors that new Amazon sellers make, such as: Thinking they’re your competition! Following Amazon’s Best Practices Neglecting PPC campaign structure/organization Nitty Gritty: Wrong account selected when making updates Putting a somehow flagged word in a listing - pesticide, adult product, etc. A+/Store with “boastful” marketing language  Amazon inventory/labeling/support - expecting them to use common sense Subscribe to DTC Newsletter - https://dtcnews.link/signup Advertise on DTC - https://dtcnews.link/advertise Work with Pilothouse - https://dtcnews.link/pilothouse Follow us on Instagram & Twitter - @dtcnewsletter Watch this interview on YouTube - https://dtcnews.link/video

Subscribe to DTC Newsletter - https://dtcnews.link/signup On today's show, we have Monica Grohne, Founder and CEO of Marea - an education first brand focused on bringing community and solutions to women in all phases of their hormonal lifecycle. We discussed:  Being Vulnerable on TikTok. The value of consistent content. Investing in email. Finding success in cancellation emails. Thanks for listening and don't forget to subscribe and rate the podcast! Subscribe to DTC Newsletter - https://dtcnews.link/signup Advertise on DTC - https://dtcnews.link/advertise Work with Pilothouse - https://dtcnews.link/pilothouse Follow us on Instagram & Twitter - @dtcnewsletter Watch this interview on YouTube - https://dtcnews.link/video

Subscribe to DTC Newsletter - https://dtcnews.link/signup If you listen to this podcast, you probably know that influencers, creators, and UGC are a must-have in any DTC Marketing strategy. This podcast with Mac Enright from Lumanu breaks down strategies, the budgets, and the hacks used by some of the worlds' biggest brands (who spend 90% of their ad dollars on influencer content and whitelisting). We cover: The biggest brand wins Mac's seen in IM from a multichannel approach. What true scale looks like. How to gain ad permissions (whitelist), what it is, and why you want to try it. What stops people from whitelisting and when do you know it's time to start? Mac's top whitelisting practices including a fun INCEPTION-like ad hack to pre-frame your customers. How to build your audiences with Influencer data and why you always want to go BROAD these days. The benefits of using Lumanu and why it's a no-brainer when you're really trying to scale influencer marketing across channels. Subscribe to DTC Newsletter - https://dtcnews.link/signup Advertise on DTC - https://dtcnews.link/advertise Work with Pilothouse - https://dtcnews.link/pilothouse Follow us on Instagram & Twitter - @dtcnewsletter Watch this interview on YouTube - https://dtcnews.link/video

Subscribe to DTC Newsletter - https://dtcnews.link/signup On today's show, we have Michael Wieder, the Co-founder, President, and CMO at Lalo - a baby and toddler products brand making the lives of parents easier.  We discussed:  The importance of talking to your customers.  Combining DTC and traditional retail strategies.  Letting influencers pick their products.   Thanks for listening and don't forget to subscribe and rate the podcast! Subscribe to DTC Newsletter - https://dtcnews.link/signup Advertise on DTC - https://dtcnews.link/advertise Work with Pilothouse - https://dtcnews.link/pilothouse Follow us on Instagram & Twitter - @dtcnewsletter Watch this interview on YouTube - https://dtcnews.link/video

Subscribe to DTC Newsletter - https://dtcnews.link/signup Welcome to All Killer No Filler. Today we're back with Maia, Head of the Community Engagement department at Pilothouse and Raven, Sr Media Buyer and Head of Growth at DTC. Here are a few of the areas we covered: What are the three major ways that excellent CS will grow your brand’s revenue? What is the full scope of CS brands should be thinking about? How do you hire an ideal customer service employee? Hiring the right people for CS roles means hiring based on personality over experience. The best thing your CS team can do to make your customers happy is to be readily available across channels at any given time. Your customers are the ones who decide if you are meeting their expectations You can’t rely on customers to share their feedback with you; you must find ways to see it out if you wish to continue improving. The number of CS bots is increasing, but the trust customers have in them is decreasing proportionally. Let us know what you think of this podcast, and don't forget to rate and review the DTC Podcast on your fav platform. Subscribe to DTC Newsletter - https://dtcnews.link/signup Advertise on DTC - https://dtcnews.link/advertise Work with Pilothouse - https://dtcnews.link/pilothouse Follow us on Instagram & Twitter - @dtcnewsletter

Subscribe to DTC Newsletter - https://dtcnews.link/signup In today's show, we have Joe Harper and Jordan Narducci from the world-famous Kellogg's company.  Joe started at Kellogg’s in 2015 as a social media manager and since then has been promoted to e-commerce marketing manager for Western Europe in 2019.  After spending several years launching and scaling several DTC businesses, Jordan is taking his learnings and applying them to CPG. Since 2019, Jordan has lead Kellogg’s global DTC strategy.  On this cast, we cover lots of ground including: Why does a company like Kellogg’s invest in DTC? The different eCommerce channels and how Kellogg’s thinks of them Intro to E-Retail and why more brands should focus there  Increasing share of search on E-retail platforms Utilizing deliveroo, Instacart, etc Building a relationship with retailers - why should they want to stock your product?  The difference in retail/DTC in North America and Europe/UK  Why Kellogg’s thinks of DTC as an innovation channel to test, learn and get better - get your messaging down Conducting digital research using FB and IG Why it’s difficult for larger companies to be scrappy and to take on DTC  Evaluating content and being more resourceful/scrappy  What Kellogg’s is building with MWELL Subscribe to DTC Newsletter - https://dtcnews.link/signup Advertise on DTC - https://dtcnews.link/advertise Work with Pilothouse - https://dtcnews.link/pilothouse Follow us on Instagram & Twitter - @dtcnewsletter Watch this interview on YouTube - https://dtcnews.link/video

Subscribe to DTC Newsletter - https://dtcnews.link/signup This week's AKNF features the Pilothouse Creative team leads, Cam, Jordan, Angela and Co-founder Kyle. Today we discuss what it takes to build a high performance creative strategy to scale your DTC brand on paid social.  We go over the formulas we use, as well as the strategic concept of a flywheel.  The complete guide to high performance creative can be found here: https://dtcnews.link/creative Subscribe to DTC Newsletter - https://dtcnews.link/signup Advertise on DTC - https://dtcnews.link/advertise Work with Pilothouse - https://dtcnews.link/pilothouse Follow us on Instagram & Twitter - @dtcnewsletter

Subscribe to DTC Newsletter - https://dtcnews.link/signup In this episode, we dive deep with Gabe from Yotpo's Client Success Team to share his recommendations on best practices for SMS success. Many brands don’t know where to start when it comes to SMS marketing and guidance is needed. Gabe covers the importance of growing subscribers with several different collection tools, the types of flows to enable, and campaign recommendations to get the most out of the channel. In addition,  He also discusses 1-2 brands that he believes are nailing their SMS strategy & why. Three tools to grow your subscriber base Campaign strategy (cadence, voice, promo/content mix) How to be the right kind of intrusive Make more passive income with flows (duh) Gabe's advice for end-to-end CX synergy is SMS Three killer DTC brands nailing SMS (you won't believe #3) Subscribe! Subscribe to DTC Newsletter - https://dtcnews.link/signup Advertise on DTC - https://dtcnews.link/advertise Work with Pilothouse - https://dtcnews.link/pilothouse Follow us on Instagram & Twitter - @dtcnewsletter Watch this interview on YouTube - https://dtcnews.link/video

Subscribe to DTC Newsletter - https://dtcnews.link/signup We have a powerhouse pod guest this week - Olipop’s Growth Marketing Manager, Steven Vigilante.  Let’s jump in: 🙊People over-rely on what Facebook tells them After realizing that Facebook couldn’t be trusted as an attribution source of truth and doing a little internal digging, the Olipop team realized that their actual acquisition costs on the platform were 8-10x higher than what Facebook was reporting.  Olipop has since cut their Facebook spend half, doubled down on influencer marketing in the paid performance space, and they haven’t looked back. They saw no notable shift in revenue.   For Olipop, CPA and retention levels have been much higher with influencers than Facebook Ads, and influencer partnerships have seen much higher conversion rates.  👀Recommendation: Source Medium  Steven believes the data centralizing platform Source Medium has changed their business. It stitches together all your eCommerce data into one place with a beautiful dashboard, and it pushes a report into slack every day.  You can really deep dive into the data and see who your top influencers are both in terms of sales and retention.    🤳Authentic Influence  Olipop has seen real success with direct response influencer marketing.  Steven’s strategy is to target influencers who have a real relationship with the product and can authentically talk about the brand.  Olipop recently struck partnership gold when they heard Sports newscaster Kenny Mayne talking about how much he loved Olipop on a podcast. Steven immediately reached out to Mayne on Twitter, and in two weeks, they had turned around a killer ad shot in Mayne’s backyard.  Partnerships with celebrities don’t make sense for every brand as the price point is too high. But for Olipop, who is scaling to the mainstream, big-name partnerships make sense.  Regardless of how big the name is - partnerships will only work if the person genuinely likes and uses the product and wants to get involved and collaborate with your brand.  🗣The power of a good ad read  Subscribe to DTC Newsletter - https://dtcnews.link/signup Advertise on DTC - https://dtcnews.link/advertise Work with Pilothouse - https://dtcnews.link/pilothouse Follow us on Instagram & Twitter - @dtcnewsletter Watch this interview on YouTube - https://dtcnews.link/video

Subscribe to DTC Newsletter - https://dtcnews.link/signup Advertising in the post iOS14.5 world is a real adventure. With event signal loss as high as 40% advertisers everywhere are scrambling to find direction and to build attribution models that allow them to keep scaling smartly. Pilothouse vets from the exec level, as well as internal team leads from our Facebook Ads and Google Ads team gathered today to discuss the steps we're taking to mitigate the loss in data fidelity across all platforms. How to duct tape it together with GA What to do when things look hairy Why ecosystem/blended CaC is the golden metric The move into broad targeting Pilothouse's new tool Rubix and how you can test it Subscribe to DTC Newsletter - https://dtcnews.link/signup Advertise on DTC - https://dtcnews.link/advertise Work with Pilothouse - https://dtcnews.link/pilothouse Follow us on Instagram & Twitter - @dtcnewsletter Watch this interview on YouTube - https://dtcnews.link/video

Hello and welcome to the DTC Podcast. Subscribe to DTC Newsletter - https://dtcnews.link/signup Today we’re having part one of an in-depth discussion with Yotpo, the most powerful text marketing platform for ecommerce brands.  The SMS channel is one of the most keenly discussed parts of a modern marketing stack! We’ve brought on SMS veteran, Maggie Dunn, Product Marketing Manager at Yotpo. Visit Yotpo.com and tell them DTC Sent you! On Part 1 of the Podcast we covered the signs that brands experience when they know they're ready to start SMS marketing: Email marketing becoming stagnant Driving more revenue Competitors are on SMS (Fomo) Need a way to recover abandoned carts Need to focus on retention Apple’s new privacy - needing new ways to build trust with customers We also cover Maggie's favorite brands' SMS programs and mistakes she sees brands make when it comes to this powerful channel.  Subscribe to DTC Newsletter - https://dtcnews.link/signup Advertise on DTC - https://dtcnews.link/advertise Work with Pilothouse - https://dtcnews.link/pilothouse Follow us on Instagram & Twitter - @dtcnewsletter Watch this interview on YouTube - https://dtcnews.link/video

Subscribe to DTC Newsletter - https://dtcnews.link/signup Tara Williams, founder and CEO of Dreamland Baby Co a DTC brand making safety certified weighted blankets for babies and toddlers. They’re on a mission to help parents and children get more, better sleep. Dreamland benefited immensely from the Shark Tank effect. After their deal-making turn on last year’s season finale of Shark Tank, Dreamland was overwhelmed by the positive response that changed the course of their business. Over 7M watched the episode, resulting in a subsequent boost of sales and a massive UGC surge. Dreamland did more sales in the weekend after the show aired than they had in that whole year to date Before the show, Dreamland had reached out to big-box retailers before SharkTank, with no response. But after the show, buyers from those same big-name retailers started reaching out to Dreamland. Tara credits Shark Tank as the jumping-off point, facilitating how they’re scaling now. Subscribe to DTC Newsletter - https://dtcnews.link/signup Advertise on DTC - https://dtcnews.link/advertise Work with Pilothouse - https://dtcnews.link/pilothouse Follow us on Instagram & Twitter - @dtcnewsletter Watch this interview on YouTube - https://dtcnews.link/video

Subscribe to DTC Newsletter - https://dtcnews.link/signup This week's All Killer No Filler zeros in on an essential, but under reported aspect of any brand or agency's scaling success.  Cross departmental learnings account for much of the growth we see at Pilothouse, so we gathered some of our leaders to discuss how valuable insights get communicated between traffic teams as well as client accounts.  Learn why it's so important, how we do it, and some great examples of cross departmental wins from the senior players at Pilothouse. Subscribe to DTC Newsletter - https://dtcnews.link/signup Advertise on DTC - https://dtcnews.link/advertise Work with Pilothouse - https://dtcnews.link/pilothouse Follow us on Instagram & Twitter - @dtcnewsletter

Subscribe to DTC Newsletter - https://dtcnews.link/signup This week on the pod, we have Eric Neher and Mike De Santis from Canopy. Canopy is a brand creating gorgeous humidifiers that combines air purifying technology to keep your indoor atmosphere healthy. In this pod, you'll hear:  ✅ Updating legacy products  "We took an ugly old appliance and turned it into something nice and approachable, and something you'll actually want to display in your home"  Mike and Eric knew that skincare and beauty enthusiasts were using humidifiers regularly, but no one talked about it or directly sold to them.  💪 Brand Partnerships   Canopy has successful partnerships with the organizational brand Open Spaces and house-plant brand The Sill.  Canopy's primary criteria in brand partnerships? Adding value for the customer. "How can we add value, add something new, interesting, and different to the customer at the right time."  When strategizing around partnerships, think outside the box.  For example, a house plant brand doesn't immediately pop to mind when considering partners for a humidifier company.   BUT house plants receive lots of benefits from humidifiers. It's not only a great fit but an educational moment for Canopy's customers.  👩‍🏫 Prioritize Education  Canopy seeks influencers who create educational content and have credibility within the skincare and wellness space.   They look for influencers with an engaged following with a track record of starting interesting conversations and offering their audience valuable information from a unique POV.  This commitment to informational content also translates to Canopy's PR campaigns.  One of their biggest wins was partnering with a dermatologist to determine key talking points for the press, giving people real information, and framing where their product fits in this educational context.  As a result, Canopy received a great response from editors in the health and beauty space resulting in high-profile press that drove tons of meaningful traffic.  Subscribe to DTC Newsletter - https://dtcnews.link/signup Advertise on DTC - https://dtcnews.link/advertise Work with Pilothouse - https://dtcnews.link/pilothouse Follow us on Instagram & Twitter - @dtcnewsletter Watch this interview on YouTube - https://dtcnews.link/video

Subscribe to DTC Newsletter - https://dtcnews.link/signup Today we welcome Angela, Head of Pilothouse's User Generated Content division to chat about the biggest mistakes she sees brands make when it comes to scaling their offer with UGC Creatives. Listen to the end for some insights into Britney Spears's sad and weird situation. Ads Based On User-Generated Content Receive Four Times Higher Click-Through Rates And A 50% Drop In Cost-Per-Click Compared To Average Ads Mistake #1 - Not setting performance goals for UGC campaigns Mistake #2 -  Not setting clear expectations and content direction (a sure-fire way to have you scratching your head when you receive footage) Mistake #3 - #5 Underestimating Time And Effort Needed To Source Good UGC #freebritney saves the day Subscribe to DTC Newsletter - https://dtcnews.link/signup Advertise on DTC - https://dtcnews.link/advertise Work with Pilothouse - https://dtcnews.link/pilothouse Follow us on Instagram & Twitter - @dtcnewsletter Watch this interview on YouTube - https://dtcnews.link/video

Subscribe to DTC Newsletter - https://dtcnews.link/signup Special guest Attest CEO Jeremy King joins us on the pod to discuss the findings of D2C Digest, their research product based on the thoughts and opinions of 1000s of US online shoppers. This podcast contains data-backed research on the consumer trends and business stories that will define 2021 for smart brands.  A must listen! Subscribe to DTC Newsletter - https://dtcnews.link/signup Advertise on DTC - https://dtcnews.link/advertise Work with Pilothouse - https://dtcnews.link/pilothouse Follow us on Instagram & Twitter - @dtcnewsletter Watch this interview on YouTube - https://dtcnews.link/video

Subscribe to DTC Newsletter - https://dtcnews.link/signup This week on the pod we have DTC legend and founder of Beardbrand Eric Bandholz.   Eric pioneered the urban beardsman market, along with a number of critical DTC plays, including incredible content marketing, deep customer identification and connection plus he was building in public way before it was cool.    Listen to the pod for:   🔥 Hot takes on how DTC brands should approach Amazon   👩‍🎨Strategies for negotiating creative plateaus   📲 Why Beardbrand prioritizes organic content Subscribe to DTC Newsletter - https://dtcnews.link/signup Advertise on DTC - https://dtcnews.link/advertise Work with Pilothouse - https://dtcnews.link/pilothouse Follow us on Instagram & Twitter - @dtcnewsletter Watch this interview on YouTube - https://dtcnews.link/video

Subscribe to DTC Newsletter - https://dtcnews.link/signup Welcome to ALL KILLER NO FILLER on the DTC podcast. I'm Eric Dyck, it's FRIDAY, and we're diving in deeper on TikTok Ads. A few weeks back, I interviewed Spencer and Natasha about TikTok, and Spencer messaged me after to say that we barely scratched the surface on the ad side. He also sold me on testing out the platform personally... totally hooked. So today, we're back with Mr. Spencer Hay, Pilothouse's lead TikTok buyer, to learn more about the ad platform everyone's talking about. Here's what we talked about: How similar to FB Ads are TikTok Ads? To meme or not to meme? What are the types of TikTok Ads, and which do      you use? An example of the most successful TikTok Ad      ever Creative fatigue on TikTok and how to avoid it How to structure your campaigns for scale How many creatives you need to run Subscribe to DTC Newsletter - https://dtcnews.link/signup Advertise on DTC - https://dtcnews.link/advertise Work with Pilothouse - https://dtcnews.link/pilothouse Follow us on Instagram & Twitter - @dtcnewsletter Watch this interview on YouTube - https://dtcnews.link/video

Subscribe to DTC Newsletter - https://dtcnews.link/signup Today on the pod, we have Sam Nebel, Co-founder, and Co-CEO of Goodwipes. Goodwipes is an eco-friendly hygiene brand creating plant-based 100% biodegradable hypoallergenic wipes taking on big TPs! Here's what you'll hear on the pod:  📦 Transitioning from retail to DTC 📦 Bold brand marketing can make you stand out if done correctly 📦 Breaking down the taboos 📦 Leveraging communication channels to increase product experience  📦 Why forceful AOV can be detrimental Subscribe to DTC Newsletter - https://dtcnews.link/signup Advertise on DTC - https://dtcnews.link/advertise Work with Pilothouse - https://dtcnews.link/pilothouse Follow us on Instagram & Twitter - @dtcnewsletter Watch this interview on YouTube - https://dtcnews.link/video

Subscribe to DTC Newsletter - https://dtcnews.link/signup Today we gathered the Pilothouse Amazon team to talk Amazon Prime Day preparation. What should you do today, what you should have done a month ago, and what you can do on Prime Day itself to maximize your results. Stick around for an update on the Facebook Amazon Bridge and our spicy takes on Amazon's system for sellers. The Tips: 👇 📦 Listings – If you’re running a sale, add a listing image that tells shoppers you’re having Prime Day sale. Place it as the second image in the carousel. 📦 External Traffic – Prime Day makes it worth sending external traffic to Amazon directly.  We've found Amazon's attribution tool quite inaccurate and would instead recommend building out a store page specifically as a Prime Day Lander.  You can then generate a UTM to that page via "Insights" on the backend of your Amazon Store.  The metrics it gives are relatively accurate (of course, conversions still don't feed back into FB/Google to help its algorithm optimize). 📦 Inventory – Luckily, over the past month, Amazon has relaxed some of its stringent storage limits. Ensuring any product you plan to discount is fully stocked up before Prime Day is critical.  You don't want to sell through all your inventory on the day and then lose all that traction by stocking out.  Subscribe to DTC Newsletter - https://dtcnews.link/signup Advertise on DTC - https://dtcnews.link/advertise Work with Pilothouse - https://dtcnews.link/pilothouse Follow us on Instagram & Twitter - @dtcnewsletter Watch this interview on YouTube - https://dtcnews.link/video

Subscribe to DTC Newsletter - https://dtcnews.link/signup Hannya Boulos is the Head of Growth at Modern Milkman. This Manchester-based business delivers convenient groceries from independent and local suppliers directly to customers’ doorsteps in returnable and reusable packaging. This brand checks all the boxes for us at DTC: ✅ Disrupting a space. ✅ Great brand & product. ✅ Supports local businesses. ✅ Sustainably minded. Here are some takeaways from our chat with Hannya: 🚪 Why old-school in person sales strategies are working for them 📋 How they’re testing non-digital sales tactics (plus some of their findings). 🍭 Inside baseball on their niche geo targeting Facebook Ads. 🚀 Hannya’s approach to LTV. 🤝 Modern Milkman’s three-prong strategy for warming up new neighborhoods. Subscribe to DTC Newsletter - https://dtcnews.link/signup Advertise on DTC - https://dtcnews.link/advertise Work with Pilothouse - https://dtcnews.link/pilothouse Follow us on Instagram & Twitter - @dtcnewsletter Watch this interview on YouTube - https://dtcnews.link/video

Subscribe to DTC Newsletter - https://dtcnews.link/signup It was FRIDAY, and for this AKNF we gathered our Senior and Lead Media Buying Team across both Facebook Ads to discuss the changes, the challenges, and the workarounds caused by iOS14.5. Nate Vankoughnet, Taylor Cain, Saul Garcia, Richard Clement were all in fine form as we dove in on the following topics: The overall impact of iOS14.5 on Facebook and Google Ads The crazy workaround we figured out to see 1-day and 7-day conversions totaled correctly in Facebook Ads Manager 🤓 Attribution modeling across both platforms and what we're learning. Is Google Display dead? YouTube's time to shine. Advice for campaign structure, and why we're constantly consolidating. Subscribe to DTC Newsletter - https://dtcnews.link/signup Advertise on DTC - https://dtcnews.link/advertise Work with Pilothouse - https://dtcnews.link/pilothouse Follow us on Instagram & Twitter - @dtcnewsletter Watch this interview on YouTube - https://dtcnews.link/video

Subscribe to DTC Newsletter - https://dtcnews.link/signup This week on the pod, we have newly minted VP of Marketing for Trifecta Nutrition, Tessa Bicard. Trifecta is a DTC meal solution for those who want to eat clean. They deliver fresh, fully-prepared healthy meals direct to your door. Here's what you'll hear on the pod: 📦 It's all about balance - human content with SEO spices 📦 There are always new marketing channels to explore 📦 Why TikTok is so awesome 📦 Exploring the gaming market 📦 Keeping your audience by maximizing LTV Subscribe to DTC Newsletter - https://dtcnews.link/signup Advertise on DTC - https://dtcnews.link/advertise Work with Pilothouse - https://dtcnews.link/pilothouse Follow us on Instagram & Twitter - @dtcnewsletter Watch this interview on YouTube - https://dtcnews.link/video

Subscribe to DTC Newsletter - https://dtcnews.link/signup Today on AKNF, we have Ryan McKenzie discussing the art and science behind the creative aspect of YouTube Ads! Here's what you'll hear on the pod: 📦 Anatomy of Successful Videos 📦 ProTips on improving your video content 📦 How tracking is indispensable to understand your audience 📦 Testing Creatives Subscribe to DTC Newsletter - https://dtcnews.link/signup Advertise on DTC - https://dtcnews.link/advertise Work with Pilothouse - https://dtcnews.link/pilothouse Follow us on Instagram & Twitter - @dtcnewsletter Watch this interview on YouTube - https://dtcnews.link/video

Subscribe to DTC Newsletter - https://dtcnews.link/signup This week on the pod, we chat with Lillie Sun, growth marketer for Three Ships, a female-founded vegan skincare company on a mission to make clean beauty accessible to all. 🌱 🎧 Listen to the pod for: How they got $1.4 M in funding --  and what they’re doing with it. Three Ships’ organic social education strategy (and the results they’re seeing). Why their team is committed to non-scalable customer engagement, and what tactics they’re using. An insider take on the clean beauty revolution and why customers care about ingredients more and more. Subscribe to DTC Newsletter - https://dtcnews.link/signup Advertise on DTC - https://dtcnews.link/advertise Work with Pilothouse - https://dtcnews.link/pilothouse Follow us on Instagram & Twitter - @dtcnewsletter Watch this interview on YouTube - https://dtcnews.link/video

Subscribe to DTC Newsletter - https://dtcnews.link/signup Join Eric with media buyers Spencer Hay and Nikita Pickard as they go over the basics of advertising on TikTok ads. Here's what you'll hear on the pod: 📦 How to think about the platform 📦 TikTokify your existing ads 📦 Why TikTok is a platform you need to be thinking about already Subscribe to DTC Newsletter - https://dtcnews.link/signup Advertise on DTC - https://dtcnews.link/advertise Work with Pilothouse - https://dtcnews.link/pilothouse Follow us on Instagram & Twitter - @dtcnewsletter Watch this interview on YouTube - https://dtcnews.link/video

Subscribe to DTC Newsletter - https://dtcnews.link/signup Today on DTC Podcast, we welcomed Jeremy King, the founder and CEO of Attest, a company re-imagining the $80B field of customer research. We dove into the state of customer research, providing some insights about how companies of any scale can get better, more relevant data to help grow their brands. 🚀 Get a preview of Attest’s recently published quarterly D2C digest (askattest.com/dtc), where they used their platform to survey consumers to discover emerging trends and evolving attitudes about eCommerce, retail and DTC experiences.  For more information about how you can use customer research to uncover new avenues of success, go to askattest.com/dtc 📦. Subscribe to DTC Newsletter - https://dtcnews.link/signup Advertise on DTC - https://dtcnews.link/advertise Work with Pilothouse - https://dtcnews.link/pilothouse Follow us on Instagram & Twitter - @dtcnewsletter Watch this interview on YouTube - https://dtcnews.link/video

Subscribe to DTC Newsletter - https://dtcnews.link/signup This week on the pod we have Eli Weiss, DTC twitter darling and Director of Customer experience at Olipop. Here's what you'll hear on the pod: 📦 The power of transparency  📦 Respect your UX data  📦 Beyond the customer survey  📦 Customer success = reaching out before shit hits the fan  📦 The most underutilized moment in the brand experience 📦 Act as though a human would act Subscribe to DTC Newsletter - https://dtcnews.link/signup Advertise on DTC - https://dtcnews.link/advertise Work with Pilothouse - https://dtcnews.link/pilothouse Follow us on Instagram & Twitter - @dtcnewsletter Watch this interview on YouTube - https://dtcnews.link/video

Subscribe to DTC Newsletter - https://dtcnews.link/signup In this episode of All Killer No Filler, we're chatting with Pilothouse's Head of Email Julien Normand and Design Lead Robin Holdsworth. Here's what you'll hear on the pod: 📦 Perception of email 📧 vs SMS 📱 📦 Our Two-Step process for driving leads with SMS 📦 Where CTAs should go, how they should look, and how many you should have 📦 Why folks are hesitant to implement an SMS strategy (and why they should reconsider) 📦 An inside look a the DTC win-back sequence Subscribe to DTC Newsletter - https://dtcnews.link/signup Advertise on DTC - https://dtcnews.link/advertise Work with Pilothouse - https://dtcnews.link/pilothouse Follow us on Instagram & Twitter - @dtcnewsletter Watch this interview on YouTube - https://dtcnews.link/video

Subscribe to DTC Newsletter - https://dtcnews.link/signup We have a special Podcast today! 🎁 We're joined by Greg Elfrink to talk about why NOW is the best time to sell your business. Empire Flippers is the #1 curated marketplace for buying and selling established, profitable online businesses If you've ever thought of selling your brand for a massive profit, you can check out what your eCommerce store is valued at by going to https://empireflippers.com/valuation-tool/. Here's what you'll hear on the pod: 📦 What people get wrong about selling their eCommerce business 📦 The right way to evaluate your business selling price 📦 Why now is the season of the seller 📦 Opportunities after selling your business 📦 How going through a brokerage can get you a higher selling price 📦 Best space to start your eCommerce business in 2021 Subscribe to DTC Newsletter - https://dtcnews.link/signup Advertise on DTC - https://dtcnews.link/advertise Work with Pilothouse - https://dtcnews.link/pilothouse Follow us on Instagram & Twitter - @dtcnewsletter Watch this interview on YouTube - https://dtcnews.link/video

Subscribe to DTC Newsletter - https://dtcnews.link/signup This week on the podcast, we have Dropps CMO Elena Lécué. Dropps is a household cleaning brand fighting against toxic pollution, plastic waste, and animal cruelty. Oh, and the dirt in your home. From packaging to their ingredients, Dropps delivers on their promise! Here's what you'll hear on the pod: 📦 Eco-product education 📦 Transitioning from retail to DTC 📦 How Dropps struck viral gold TWICE 📦 Why Dropps treats Amazon as a trial channel Subscribe to DTC Newsletter - https://dtcnews.link/signup Advertise on DTC - https://dtcnews.link/advertise Work with Pilothouse - https://dtcnews.link/pilothouse Follow us on Instagram & Twitter - @dtcnewsletter Watch this interview on YouTube - https://dtcnews.link/video