Subscribe to DTC Newsletter - https://dtcnews.link/signup This week on the podcast, we have Blume co-founder Bunny Ghatrora.   Blume is a women's skincare and self-care company that is eliminating the shame and embarrassment from puberty and growing up. Did you know that 60% of women felt their self-esteem plummet through puberty? What used to make young girls feel ashamed is being normalized thanks to companies like Blume. Here's what you'll hear on the pod:  📦 Promoting growth with education  📦 Understand what you want to build by working with available products in the market  📦 How a steady stream of UGC helps to understand what products your customers want  📦 Personifying product goals in product names can improve how customers relate to it  📦 SMS - connecting to your customers on a personal level Subscribe to DTC Newsletter - https://dtcnews.link/signup Advertise on DTC - https://dtcnews.link/advertise Work with Pilothouse - https://dtcnews.link/pilothouse Follow us on Instagram & Twitter - @dtcnewsletter Watch this interview on YouTube - https://dtcnews.link/video

Subscribe to DTC Newsletter - https://dtcnews.link/signup Welcome to the nerdiest iOS 14.5 podcast you’ll ever hear.    We’ve assembled a crack team of experts from Pilothouse and Helmkin to talk you through what to expect during the iOS 14.5 transition and provide insight into what our teams are seeing.    Listen to the pod for:   📦 The three biggest changes we’ve seen in our accounts so far. 📦 What kind of performance we’re seeing in our accounts.  📦 Why you need an effective way to model your data externally.   📦 Test results from the Pilothouse team (plus what tests you should be running).  📦 Why creative is still king.  📦 Predictions for the future of conversions API.    Bottom line: this iOS’nt the end of the world. Subscribe to DTC Newsletter - https://dtcnews.link/signup Advertise on DTC - https://dtcnews.link/advertise Work with Pilothouse - https://dtcnews.link/pilothouse Follow us on Instagram & Twitter - @dtcnewsletter Watch this interview on YouTube - https://dtcnews.link/video

Subscribe to DTC Newsletter - https://dtcnews.link/signup This week on the podcast we have co-founder and CEO of Huron, Matt Mullenax. Huron is a men’s skin and shower care brand built on the premise that guys’ morning routines haven’t changed a whole lot since puberty. Queue the big shower energy.  Here's what you'll hear on the pod:  How to activate your community and gain priceless insight  What "using your product as a weapon" means, and why you should be doing it How Huron is testing their product replenishment strategy  Why doing what other brands can't and won't do is a tactical sweet spot  Subscribe to DTC Newsletter - https://dtcnews.link/signup Advertise on DTC - https://dtcnews.link/advertise Work with Pilothouse - https://dtcnews.link/pilothouse Follow us on Instagram & Twitter - @dtcnewsletter Watch this interview on YouTube - https://dtcnews.link/video

Subscribe to DTC Newsletter - https://dtcnews.link/signup On this week’s All Killer No Filler, we’re chatting with Pilothouse’s Head of UGC Angela Meadows, Creative Lead Alex Ortega, Head of Partnerships Dan Norcia, and Senior Media Buyer Nate Vankoughnet about scaling your campaigns with UGC! Spoiler alert:  60-80% of our top-performing creatives on any given account are UGC. 🤯 🎧 Listen to the full pod for: The number one thing that people get wrong when acquiring UGC How Nate tests UGC on Facebook Tips for nurturing relationships with influencers How to optimize UGC for a multitude of platforms Subscribe to DTC Newsletter - https://dtcnews.link/signup Advertise on DTC - https://dtcnews.link/advertise Work with Pilothouse - https://dtcnews.link/pilothouse Follow us on Instagram & Twitter - @dtcnewsletter Watch this interview on YouTube - https://dtcnews.link/video

Subscribe to DTC Newsletter - https://dtcnews.link/signup Today we’re introducing the newest addition to the DTC Podcast family - DTC Brand Stories. Our first guest is Kevin Lee (K-Lee), co-founder of immi, the world's first low carb, high protein instant ramen. 🍜 🎧 Listen to the episode for: Immi's origin story & product discovery journey  Immi’s growing pains What they’ve learned since going to market The benefits of building in public and Their vision for the Immi community moving forward Subscribe to DTC Newsletter - https://dtcnews.link/signup Advertise on DTC - https://dtcnews.link/advertise Work with Pilothouse - https://dtcnews.link/pilothouse Follow us on Instagram & Twitter - @dtcnewsletter Watch this interview on YouTube - https://dtcnews.link/video

Subscribe to DTC Newsletter - https://dtcnews.link/signup This week on the pod we have Mike Lackman, CEO of Trade Coffee, a special subscription service offering home-delivered fresh coffee from the nation’s best roasters. Trade is such an interesting business because of the way it takes existing great products, and innovates the customer experience and logistics side of things to create amazing customer experiences that grow LTV like crazy. Listen to the pod for:  📦 Why personalization is everything 📦 How they find that perfect match 📦 Your weekly reminder to always let the data do the talking 📦 Trade's approach to subscription fees  📦 Customer experience as a service 📦 A killer organic referral program  Subscribe to DTC Newsletter - https://dtcnews.link/signup Advertise on DTC - https://dtcnews.link/advertise Work with Pilothouse - https://dtcnews.link/pilothouse Follow us on Instagram & Twitter - @dtcnewsletter Watch this interview on YouTube - https://dtcnews.link/video

Subscribe to DTC Newsletter - https://dtcnews.link/signup This week on All Killer No Filler, we have the Pilothouse Amazon team of Robert Russell, Clifford Donovan, and Seth Tubman-Watkins with a little preview of our upcoming DTC workshop, The Amazon Growth Guide, coming your way April 28, 29 and 30th. learn.directtoconsumer.co/amazon This pod is PACKED with Amazon intel. Dive in for:    📦 Keywords strategy segmentation and bidding strategies across campaigns   📦 The #1 thing we see people getting wrong on Amazon their Amazon listings   📦 A breakdown of A+ Content  Why you need to register your brand on Amazon   📦 What kind of ads you need to think about on Amazon   📦 The interplay between Amazon Ads and organic sales   📦High-level strategy for building your Amazon store    Consider this your appetizer. Head to learn.directtoconsumer.co/amazon for the main course. Subscribe to DTC Newsletter - https://dtcnews.link/signup Advertise on DTC - https://dtcnews.link/advertise Work with Pilothouse - https://dtcnews.link/pilothouse Follow us on Instagram & Twitter - @dtcnewsletter Watch this interview on YouTube - https://dtcnews.link/video

Subscribe to DTC Newsletter - https://dtcnews.link/signup On this episode of DTC Podcast we check in with Eric Girouard, founder of Brunt Workwear, a DTC brand catering to an often-overlooked demographic:  tradesmen👷.   Listen to the pod for:   📦  Brunt's origin story and product development journey  📦  A pre-launch roadmap that you can steal   📦  Why micro-influencers with a niche audience are the way to go   📦  A friendly reminder to always let research and data guide your decision making   Plus we've thrown in Good Will Hunting and Home Improvement references for good measure. Can I get an "Aeeuuhhhhh"!? 🔨 😉 Subscribe to DTC Newsletter - https://dtcnews.link/signup Advertise on DTC - https://dtcnews.link/advertise Work with Pilothouse - https://dtcnews.link/pilothouse Follow us on Instagram & Twitter - @dtcnewsletter Watch this interview on YouTube - https://dtcnews.link/video

Subscribe to DTC Newsletter - https://dtcnews.link/signup We’ve gathered the Pilothouse brain trust to talk about how DTC brands can foster the best relationship and results from any agency they work with. Join us as we chat with Pilothouse Co-founder Kyle Hitchcox, Head of Partnerships Dan Norcia, and first-time AKNF guest Onboarding Manager Megan Williams.  Listen to the pod for: 📦 Trends our team is seeing in the current DTC surge and how legacy brands are responding to the digital challenge 📦 The biggest mistake brands are making with their success metrics 📦 Our predictions for the future of DTC 📦 The necessity of risk and change in partnerships 📦 How Pilothouse finds alignment with the DTC brands we work with 📦 The challenges facing different brackets of DTC brands Are you craving a hot take about the potential for a Musk vs. Bezos space war? Well, this is the pod for you. 🚀 Subscribe to DTC Newsletter - https://dtcnews.link/signup Advertise on DTC - https://dtcnews.link/advertise Work with Pilothouse - https://dtcnews.link/pilothouse Follow us on Instagram & Twitter - @dtcnewsletter Watch this interview on YouTube - https://dtcnews.link/video

Subscribe to DTC Newsletter - https://dtcnews.link/signup Today on the pod, we have Hugh Thomas the co-founder and CEO of Ugly Drinks! We've been dissecting Ugly's strategy for the past few weeks in DTC Newsletter - you can catch up on our blog ➡️. https://www.directtoconsumer.co/content    Listen to the pod for:    📦 How Ugly built its brand - and why it's fundamental to the business   📦 Why their no b.s. strategy pays off   📦 Ugly's commitment to creating an accessible product (and what that means) 📦 Why customer outreach is fundamental to their business model Subscribe to DTC Newsletter - https://dtcnews.link/signup Advertise on DTC - https://dtcnews.link/advertise Work with Pilothouse - https://dtcnews.link/pilothouse Follow us on Instagram & Twitter - @dtcnewsletter Watch this interview on YouTube - https://dtcnews.link/video

Subscribe to DTC Newsletter - https://dtcnews.link/signup Drumroll please 🥁🥁🥁 Please welcome Pilothouse Sr. Media Buyer Raven Dixon as the new head of DTC+! Raven has been a superstar guest on previous episodes of AKNF, and we're so excited to have her expertise and energy on our team. She's joined on today's pod by Pilothouse Sr. Media Buyer Jacob Geary. Listen to the pod for Jacob and Raven's media buyer origin stories, Jacob's strategy for growing DTC+, and Raven's exciting plans for building the DTC+ community. 🚀 Subscribe to DTC Newsletter - https://dtcnews.link/signup Advertise on DTC - https://dtcnews.link/advertise Work with Pilothouse - https://dtcnews.link/pilothouse Follow us on Instagram & Twitter - @dtcnewsletter Watch this interview on YouTube - https://dtcnews.link/video

Subscribe to DTC Newsletter - https://dtcnews.link/signup Grab a hot cup of cocoa and cozy up, cause this week's poddy features Wylie Robinson, CEO and founder of Rumpl Blankets, and his head of eCommerce, Shane Roach. Shane and Wylie sat down to talk about how Rumpl turned high-performance materials into usable works of art that have been exploding the historically stagnant blanket space. Listen to the pod for: 📦 Why you should look to your life for product inspiration  📦 Advice for expanding one step at a time  📦 How Rumpl manages its analytics  📦 Finding balance in your SMS strategy  📦 Harnessing events as a marketing strategy  AND how Rumpl achieves 3-4x ROAS across multiple channels - enjoy! 🚀 Subscribe to DTC Newsletter - https://dtcnews.link/signup Advertise on DTC - https://dtcnews.link/advertise Work with Pilothouse - https://dtcnews.link/pilothouse Follow us on Instagram & Twitter - @dtcnewsletter Watch this interview on YouTube - https://dtcnews.link/video

Subscribe to DTC Newsletter! This week’s All Killer No Filler features Pilothouse’s Email CEO Julien Normand and ace email coordinator Graham Battie, diving deep into the world of email segmentation. Listen to the entire pod for: 🚀 The #1 thing DTC brands get wrong with email segmentation 🚀 The three most important types of email segmentation 🚀 What is a sunset flow, and how can you use one? 🚀 Campaign segmentation for your VIP customers 🚀 Launching new products with SMS campaigns 🚀 Utilizing predicted next purchase date Make sure you listen for the team’s mark-down marketing epiphany! 😆 Subscribe to DTC Newsletter - https://dtcnews.link/signup Advertise on DTC - https://dtcnews.link/advertise Work with Pilothouse - https://dtcnews.link/pilothouse Follow us on Instagram & Twitter - @dtcnewsletter Watch this interview on YouTube - https://dtcnews.link/video

Subscribe to DTC Newsletter - https://dtcnews.link/signup Get ready to relax and unwind, cause this week's poddy features Lee Veldkamp, Co-Founder and CEO of Simply Earth, an essential oils subscription company that aims to teach people about the benefits of essential oils so that they can live a toxin-free life. Lee breaks down the importance of adding value to subscription boxes and the massive role education plays in the customer journey. Subscribe to DTC Newsletter - https://dtcnews.link/signup Advertise on DTC - https://dtcnews.link/advertise Work with Pilothouse - https://dtcnews.link/pilothouse Follow us on Instagram & Twitter - @dtcnewsletter Watch this interview on YouTube - https://dtcnews.link/video

Subscribe to DTC Newsletter - https://dtcnews.link/signup This week on All Killer No Filler we’re talking about the art and science of YouTube Ads with Ryan McKenzie the co-founder and CMO of Tru Earth, Pilothouse Head of Google Saul Garcia and Pilothouse Lead Media Buyer Jacob Geary. Want to hear more from this dream team? Look over the shoulder these expert practitioners as they give you the step-by-step playbooks they used to create crazy-profitable YouTube campaigns – LIVE on Zoom for FREE! Join our FREE two-day all-access sessions on March 25 - 26, 2021 from 1:00 pm - 2:00 pm PST. Unlock YouTube Creative & Scaling Secrets From 2020's 2nd Fastest-Growing DTC Startup In our TWO one-hour, all-access sessions, experts from Tru Earth and Pilothouse will cover: How to create compelling, high-converting videos (on any budget). How to profitably find, refine, and scale your target audience on YouTube. How to optimize your campaigns and scale your DTC eCommerce brand on YouTube. Subscribe to DTC Newsletter - https://dtcnews.link/signup Advertise on DTC - https://dtcnews.link/advertise Work with Pilothouse - https://dtcnews.link/pilothouse Follow us on Instagram & Twitter - @dtcnewsletter Watch this interview on YouTube - https://dtcnews.link/video

Subscribe to DTC Newsletter - https://dtcnews.link/signup Fill up your cups! This week we chatted with Jurrien Swarts and Meghan Holzhauer of Stojo, a DTC brand that aims to end disposable culture one reusable product at a time. Stojo was one of the first to market in their field, launching their collapsible cup in 2015. They have since built a loyal customer base that launched them to $6.5 million in sales in 2019 and they’re on pace to exceed that by 100% in 2021 😱 The podcast is packed with valuable insights from a founder/CEO perspective (Jurrien) and from a brand and growth marketing perspective (Meghan).  Have a listen for:  📦Tips for honing your brand story  📦Insight into the world of utility and design patents  📦Why you should be broadening your channel horizons  📦How Stojo ranks its affiliates Subscribe to DTC Newsletter - https://dtcnews.link/signup Advertise on DTC - https://dtcnews.link/advertise Work with Pilothouse - https://dtcnews.link/pilothouse Follow us on Instagram & Twitter - @dtcnewsletter Watch this interview on YouTube - https://dtcnews.link/video

Subscribe to DTC Newsletter - https://dtcnews.link/signup This week's All Killer No Filler features our social media manager Maia Sampson hosting a round of questions on the state of DTC with Eric, Pilothouse CEO Dave Steele, and Pilothouse CRO Kyle Hitchcox. Listen for insights on the future of DTC. Subscribe to DTC Newsletter - https://dtcnews.link/signup Advertise on DTC - https://dtcnews.link/advertise Work with Pilothouse - https://dtcnews.link/pilothouse Follow us on Instagram & Twitter - @dtcnewsletter Watch this interview on YouTube - https://dtcnews.link/video

Subscribe to DTC Newsletter - https://dtcnews.link/signup This week we chatted with two heavyweights to get their outlook on how retailers handled the pandemic, Torrie Belknap, VP Marketing of Tuft & Needle (DTC mattress vets) and Nicole Campagna, Sr. Growth Manager at SheerId.    Here are some key takeaways from their chat:   📦  Why you should make a hate list  📦  Consider the role of customer identity  📦  Lead with value  📦  Invest in stories Subscribe to DTC Newsletter - https://dtcnews.link/signup Advertise on DTC - https://dtcnews.link/advertise Work with Pilothouse - https://dtcnews.link/pilothouse Follow us on Instagram & Twitter - @dtcnewsletter Watch this interview on YouTube - https://dtcnews.link/video

Subscribe to DTC Newsletter - https://dtcnews.link/signup For this week's All Killer No Filler, we're offering you part two of the first day of our Presell Page Course!   If you are not using presells, you are leaving money on the table - listen to the pod to find out why! Then head to dtcplus.co to start your $1 trial and access the rest of the expert-led course. Subscribe to DTC Newsletter - https://dtcnews.link/signup Advertise on DTC - https://dtcnews.link/advertise Work with Pilothouse - https://dtcnews.link/pilothouse Follow us on Instagram & Twitter - @dtcnewsletter Watch this interview on YouTube - https://dtcnews.link/video

Subscribe to DTC Newsletter - https://dtcnews.link/signup This week's cast features Kristen LaFrance, Twitter’s Mayor of DTC and Head of Resilient Retail at Shopify, dropping value bombs like there’s no tomorrow! Kristen shares focused wisdom on the things brands get wrong about community building, walks you through the steps of community engagement, and shares her favorite community building hacks that brands have come up with since the outbreak of COVID! This is a podcast you can’t afford to miss! Listen for:  📦 Why you should prioritize relationships over sales  📦 Kristen's core blocks of community  📦 Why you should call your 100 best customers  📦 COVID-19 retail trends  📦 A five-step guide to starting podcast content Subscribe to DTC Newsletter - https://dtcnews.link/signup Advertise on DTC - https://dtcnews.link/advertise Work with Pilothouse - https://dtcnews.link/pilothouse Follow us on Instagram & Twitter - @dtcnewsletter Watch this interview on YouTube - https://dtcnews.link/video

Subscribe to DTC Newsletter - https://dtcnews.link/signup For this week’s All Killer No Filler, we’re offering the first part of our Presell Page Course! Part one of our course series features Pilothouse Creative Director and page design specialist Cam Wind. In his words, “if you are not using presells, you are leaving money on the table.” Listen to the pod to find out why! This presentation covers:  What a presell page is, and where it comes into play in the customer journey Creating a better experience for your customers Page formats that work Plus examples of Pilothouse presell pages! We’ll share part two of this presentation next week - see you then! Subscribe to DTC Newsletter - https://dtcnews.link/signup Advertise on DTC - https://dtcnews.link/advertise Work with Pilothouse - https://dtcnews.link/pilothouse Follow us on Instagram & Twitter - @dtcnewsletter Watch this interview on YouTube - https://dtcnews.link/video

Subscribe to DTC Newsletter - https://dtcnews.link/signup Need some help figuring out attribution? This is a topic every high level market loves to “geek out” on, but very few have it dialled to their complete satisfaction. With that in mind we sat down with Scott Desgrosseilliers, founder of Wicked Reports, an old school attribution wizard who built his first database at 10 and has put over 20,000 hours in on this topic. Subscribe to DTC Newsletter - https://dtcnews.link/signup Advertise on DTC - https://dtcnews.link/advertise Work with Pilothouse - https://dtcnews.link/pilothouse Follow us on Instagram & Twitter - @dtcnewsletter Watch this interview on YouTube - https://dtcnews.link/video

Subscribe to DTC Newsletter - https://dtcnews.link/signup We're going to show you how to build presell pages that can double your conversion rates! Presell pages are the most under-utilized yet most impactful levers of any good DTC funnel. Join this workshop and build (or refine) your presell page to find your audience, increase conversion rates, and boost your average order value.📈  The challenge is guided by expert practitioners who have tested 1000's of iterations of presell pages. ...and the best part is that it's 100% free. No strings attached. ➡️  Sign up today! Subscribe to DTC Newsletter - https://dtcnews.link/signup Advertise on DTC - https://dtcnews.link/advertise Work with Pilothouse - https://dtcnews.link/pilothouse Follow us on Instagram & Twitter - @dtcnewsletter Watch this interview on YouTube - https://dtcnews.link/video

Subscribe to DTC Newsletter - https://dtcnews.link/signup Content marketing is a necessity for DTC brands or agencies as we all try to cut through the noise and engage customers in ways that steadily build your brand affinity and foster LTV. This week on the DTC Poddy, we chatted with Dain Walker. Dain is a brand strategist and Instagram expert who's grown a rabidly engaged 200k following in less than two years by simplifying complex and powerful ideas into compelling content. Dain is one of the clearest communicators we’ve seen, both on social media and in person. Don’t miss his engagement hacks for creating compelling carousels, as well as his personal development superpower and life-changing reading list. Subscribe to DTC Newsletter - https://dtcnews.link/signup Advertise on DTC - https://dtcnews.link/advertise Work with Pilothouse - https://dtcnews.link/pilothouse Follow us on Instagram & Twitter - @dtcnewsletter Watch this interview on YouTube - https://dtcnews.link/video

Subscribe to DTC Newsletter - https://dtcnews.link/signup This week’s All Killer No Filler is the second half of our presell page discussion - and this time; we’re talking copy!  A middleman between your ad and shopping cart, your presell page acts as a salesperson by supporting the customer, giving them a nudge, and providing the info they need to convince them to purchase your product or service. The role of the presell is to eliminate any doubts and make the purchase irresistible. Pilothouse copywriters extraordinaire Alora Bossy and Brad Knell are here to break down exactly what you need to do to ace your presell page copy.  Inside this pod, you'll find:  📦 How to engage your audience by creating a strong avatar  📦 A gentle reminder that your copy doesn't need to be a literary masterpiece  📦 Why research and customer reviews are your best friend when it comes to presell page copy  📦 Helpful copy formulas to help strategize your messaging Take a listen to the pod, then sign up for DTC+ and join our Build a Presell Page Challenge, February 24-26. Subscribe to DTC Newsletter - https://dtcnews.link/signup Advertise on DTC - https://dtcnews.link/advertise Work with Pilothouse - https://dtcnews.link/pilothouse Follow us on Instagram & Twitter - @dtcnewsletter Watch this interview on YouTube - https://dtcnews.link/video

Subscribe to DTC Newsletter - https://dtcnews.link/signup This week the cast chatted with Ben Knox, VP of Ecommerce and Growth at Super Coffee. Ben was a treat to listen to, offering insights on how to thrive in today’s omnichannel environment. This podcast was PACKED with valuable info, so we recommend you give it a full listen. Here's a taster of some of the most powerful Value Rockets from the guys’ chat with Ben: 🚀Why you shouldn't be afraid of Amazon  🚀 Why you should be studying your funnel  🚀 Ben's guide to mastering acquisition through subscription and SMS  🚀 Why you should consider reducing your dependency on paid social  🚀 A Case for ROAS Agnosticism (!?) Subscribe to DTC Newsletter - https://dtcnews.link/signup Advertise on DTC - https://dtcnews.link/advertise Work with Pilothouse - https://dtcnews.link/pilothouse Follow us on Instagram & Twitter - @dtcnewsletter Watch this interview on YouTube - https://dtcnews.link/video

Subscribe to DTC Newsletter - https://dtcnews.link/signup In our latest installment of All Killer No Filler, we have Tim Peacock, Cam Wind, and Raven Dixon from the Pilothouse team on the pod to talk presell pages, providing a sneak peek into our upcoming DTC+ course! Take a listen for: 📦 Why presell pages sell better than eCommerce stores 📦 How to optimize your bundles 📦 Different types of presell pages and when to use them 📦 A sample presell page outline 📦 Why presell pages will be even more important with ios14 changes Take a listen to the pod, then sign up for DTC+ and join our Build a Presell Page Challenge, February 24-16. Subscribe to DTC Newsletter - https://dtcnews.link/signup Advertise on DTC - https://dtcnews.link/advertise Work with Pilothouse - https://dtcnews.link/pilothouse Follow us on Instagram & Twitter - @dtcnewsletter Watch this interview on YouTube - https://dtcnews.link/video

Subscribe to DTC Newsletter - https://dtcnews.link/signup How we drink is changing. The pandemic has seen a major rise in at-home alcohol consumption and a simultaneous call for healthy alternatives to spirits and mixers. Denetrias “Dee” Charlemagne is a co-founder of Avec Drinks, a high-flavour low sugar mixer challenger brand that launched in June of 2020. Avec Drinks has arrived at the perfect time offering premium mixer to pair with premium spirits, that appeal to calls for healthier (and tastier) drinking options. Not even a year old, the pod takes a behind the scenes look at Avec Drinks' early growth and DTC strategy including:  Their organic first approach  Plans for a 2021 paid strategy  The benefits of building a creative community Subscribe to DTC Newsletter - https://dtcnews.link/signup Advertise on DTC - https://dtcnews.link/advertise Work with Pilothouse - https://dtcnews.link/pilothouse Follow us on Instagram & Twitter - @dtcnewsletter Watch this interview on YouTube - https://dtcnews.link/video

Subscribe to DTC Newsletter - https://dtcnews.link/signup This week on All Killer No Filler we’re unpacking our approach to team building and growth with Pilothouse’s team of super scalers including Jordan Chew, Cam Wind, Dave Steele, and Kyle Hitchcox. These guys know two things 1. How to grow teams that scale 2. their sports metaphors. Listen to this slam dunk pod for: 📦  Finding opportunity in chaos and harnessing that potential 📦  Why it’s ok to fail 📦  The importance of radical transparency, hyper-communication, and rapid feedback loops 📦  Why we look for and encourage entrepreneurial mindsets at PIlothouse 📦  A walkthrough of Pilothouse’s hiring process and onboarding workflow Come for the great team-building advice, stay for the synchronized swimming reference. Subscribe to DTC Newsletter - https://dtcnews.link/signup Advertise on DTC - https://dtcnews.link/advertise Work with Pilothouse - https://dtcnews.link/pilothouse Follow us on Instagram & Twitter - @dtcnewsletter Watch this interview on YouTube - https://dtcnews.link/video

Subscribe to DTC Newsletter - https://dtcnews.link/signup This week, we’ve got a combo platter pod!  We’re chatting with Tom Coburn, the cofounder and CEO of Jebbit, a software tool that creates delightful, data-rich customer experiences that encourage consumers to provide information about themselves. Also joining us is Ulli Haslacher, the President of Pour Moi Skincare, a DTC challenger brand that utilizes unique climate-smart technology recently named one of the best inventions of 2020 by Time Magazine. Listen to the podcast for:  📦 Insights on how you should be collecting and activating on declared data  📦 Why surveys just aren't cutting it anymore when it comes to data collection  📦 How a Jebbit quiz resulted in zero product returns for Pour Moi Subscribe to DTC Newsletter - https://dtcnews.link/signup Advertise on DTC - https://dtcnews.link/advertise Work with Pilothouse - https://dtcnews.link/pilothouse Follow us on Instagram & Twitter - @dtcnewsletter Watch this interview on YouTube - https://dtcnews.link/video

Subscribe to DTC Newsletter - https://dtcnews.link/signup Today on All Killer No Filler, we’re catching up with the head of Pilothouse’s newly formed UGC department, Angela Meadows, plus all-star Senior Media Buyers Nate Vankoughnet and Liam Robinson. User-Generated Content (UGC) is an umbrella term that covers everything from product reviews to celebrity endorsements. The Pilothouse ad buyers consistently saw UGC content killing, inspiring the establishment of a whole department for UGC at Pilothouse.🔥🔥🔥 Listen to the pod for insight on why you should be building out your UGC strategy. Listen for: 📦 How to match UGC content type to brands to scale campaigns 📦 UGC as a trust-building mechanism 📦  The importance of enthusiasm in UGC 📦  Why you should be testing first with in house UGC 📦  What type of UGC to activate across your funnel 📦  Behind the curtains insight into how Nate builds out his UGC campaigns for prospecting and retargeting Subscribe to DTC Newsletter - https://dtcnews.link/signup Advertise on DTC - https://dtcnews.link/advertise Work with Pilothouse - https://dtcnews.link/pilothouse Follow us on Instagram & Twitter - @dtcnewsletter Watch this interview on YouTube - https://dtcnews.link/video

Subscribe to DTC Newsletter - https://dtcnews.link/signup This week on the pod we have Dylan Carpenter, host of the podcast Rich Ad Poor Ad and Founder/CEO of agency Koality Media.  Dylan has experience working with Fortune 500 companies and spent over $15 million on Facebook/IG ads. Today, he’s here to chat about the brick and mortar opportunity, what local businesses can be doing to grow, and what’s happening in the ad space. Stick around for value bombs on:  💣 Local campaigns vs. eCommerce campaigns 💣 Why it all comes down to creative 💣 Tips for local businesses 💣 Why you should think twice before trying to hack the algorithm  💣 A chatbox restaurant hack Take a listen to the full pod for Dylan’s plans for 2021, angel investing, his response to iOS 14, his crypto tips, and the wildest gift he’s received 🐢. Subscribe to DTC Newsletter - https://dtcnews.link/signup Advertise on DTC - https://dtcnews.link/advertise Work with Pilothouse - https://dtcnews.link/pilothouse Follow us on Instagram & Twitter - @dtcnewsletter Watch this interview on YouTube - https://dtcnews.link/video

Subscribe to DTC Newsletter - https://dtcnews.link/signup Welcome to part two of our brand experience discussion.    Due to a scheduling snafu, we were lucky enough to chat with Jesse Campbell twice!  Jesse is a designer and founder of Partner, specializing in design and branding for eCommerce and digital products and partnering with top 1000 Shopify Companies.    In this pod, we delve into Jesse’s expertise in the cannabis industry (a helpful listen for anyone working with a restricted industry) and unpack brand transparency and the many different ways brands can activate transparency to build trust.    Listen to the full pod for:  📦 Shortcuts to help determine your brand identity    📦  Why you need a two-pronged brand story    📦  Trust and transparency to determine brand differentiation, and the many facets of transparency    📦  Experiences and opinions on the rollout of legal cannabis in Canada, and transitioning from grey to white market industry   📦 Predictions for a personalization forward future for eCommerce Subscribe to DTC Newsletter - https://dtcnews.link/signup Advertise on DTC - https://dtcnews.link/advertise Work with Pilothouse - https://dtcnews.link/pilothouse Follow us on Instagram & Twitter - @dtcnewsletter Watch this interview on YouTube - https://dtcnews.link/video

Subscribe to DTC Newsletter - https://dtcnews.link/signup We’re serving up high-end experience and design expertise for this week’s pod with Andrea Wagner, Design Manager for Facebook Shopping and Jesse Campbell, designer and founder of design agency Partner. Take a listen for discussion on building with the customer in mind, radical transparency, and predictions on upcoming digital experience design trends! Subscribe to DTC Newsletter - https://dtcnews.link/signup Advertise on DTC - https://dtcnews.link/advertise Work with Pilothouse - https://dtcnews.link/pilothouse Follow us on Instagram & Twitter - @dtcnewsletter Watch this interview on YouTube - https://dtcnews.link/video

Subscribe to DTC Newsletter - https://dtcnews.link/signup On this week’s All Killer No Filler, the Pilothouse team catches up with Right Hook Digital Co-Founder and CEO Dee Deng to talk iOS 14.    This looming update or “global internet shockwave,” has the potential to change business as we know it, holding far-reaching implications for measurement, optimization, and business tools.    You’ll want to hear this team of experts unpack their instincts, plans, and strategies for surviving this big change.   Listen to the pod for:    📦  A breakdown of wtf’s happening with iOS14  📦  Facebook and Google’s response to the imminent change   📦  How does this compare to GDPR?   📦  What this change will look like for UX  📦  The role of agencies in this turbulent time   📦  Predictions for the future and how businesses will adapt Subscribe to DTC Newsletter - https://dtcnews.link/signup Advertise on DTC - https://dtcnews.link/advertise Work with Pilothouse - https://dtcnews.link/pilothouse Follow us on Instagram & Twitter - @dtcnewsletter Watch this interview on YouTube - https://dtcnews.link/video

Subscribe to DTC Newsletter - https://dtcnews.link/signup Brennan Dunn is the co-founder of RightMessage, a tool that helps make automated segmentation and website personalization easy for any business. He’s also the founder of Double Your Freelancing, providing resources and training for over 50,000 firms and freelancers. We know that niched offerings outperform generic, but Brennan takes personalization to the next level. Brennan’s area of expertise is dynamic niching -  on the fly, data-informed curation of messaging to appeal to each individual customer. If you care about simple ways to increase conversions, and your customer personalization is limited to *|FNAME|*, THIS is the pod for you. Listen for value bombs on: 💣 Personalizing CTA’s based on where someone is in your offer funnel 💣 Using data to personalize your opt-in forms and increase conversions 💣 Low hanging fruit: are you missing an opportunity to convert returning visitors to your site? Subscribe to DTC Newsletter - https://dtcnews.link/signup Advertise on DTC - https://dtcnews.link/advertise Work with Pilothouse - https://dtcnews.link/pilothouse Follow us on Instagram & Twitter - @dtcnewsletter Watch this interview on YouTube - https://dtcnews.link/video

Subscribe to DTC Newsletter - https://dtcnews.link/signup Join Eric as he reflects on year one of DTC Podcast and unpacks the top takeaways, key insights and strategic formulas uncovered in 2020.  Subscribe to DTC Newsletter - https://dtcnews.link/signup Advertise on DTC - https://dtcnews.link/advertise Work with Pilothouse - https://dtcnews.link/pilothouse Follow us on Instagram & Twitter - @dtcnewsletter Watch this interview on YouTube - https://dtcnews.link/video

Subscribe to DTC Newsletter - https://dtcnews.link/signup Our pod guest this week is Matt Halfhill, founder of Nice Kicks - one of the most popular content websites in the footwear/streetwear industry. Matt spent years as a sneaker reseller, eeking out a healthy margin on platforms like eBay, but he soon realized the value is in creating your own product that you have the creative freedom to promote as you see fit. According to Matt’s predictions - if you rely on other people’s products, your days are numbered. Every producer is moving towards a DTC model in this time of profound change as legacy businesses across all industries adopt to the new norm. (Hello and welcome to DTC - you’re in the right place 😉) This is why product creation is a major initiative for Nice Kicks in 2021. Services and products are investing so heavily in content that it only makes sense that content websites are looking to create products. Take a listen to the full pod for discussion of the above, plus:  ⚙️ Mechanics of a content machine 🧵Tailoring content for your audience’s audience  👟 2021 predictions 🔥 Hot takes on the sneaker resale market 👟 A sneaker aesthetics deep dive Subscribe to DTC Newsletter - https://dtcnews.link/signup Advertise on DTC - https://dtcnews.link/advertise Work with Pilothouse - https://dtcnews.link/pilothouse Follow us on Instagram & Twitter - @dtcnewsletter Watch this interview on YouTube - https://dtcnews.link/video

Subscribe to DTC Newsletter - https://dtcnews.link/signup On this week’s All Killer No Filler, we’re tackling the biggest ad platform of them all - Google. Google has been quietly growing its ad offerings while refining its algorithm, and our team of Google Ads heavy hitters Saul Garcia, Richard Clement, and Rafael Scott are your google guides here with up to date intel to help you on this massive platform. 💥 Getting specific with your SEO keywords 💥 Retargeting on Google 💥 Supercharge your audiences with branded keyword bidding 💥 The benefits of paid ads x organic listings  💥 Retargeting on Google  All this plus actionable strategies and resource suggestions to supercharge your Google ad presence. Take a listen, then get to work! 💪 Subscribe to DTC Newsletter - https://dtcnews.link/signup Advertise on DTC - https://dtcnews.link/advertise Work with Pilothouse - https://dtcnews.link/pilothouse Follow us on Instagram & Twitter - @dtcnewsletter Watch this interview on YouTube - https://dtcnews.link/video

Subscribe to DTC Newsletter - https://dtcnews.link/signup 📌  Pin Ads 4 the Win! 📌    With 2020 being a year of unpredictability & madness, a surprising contender for traffic & sales in Ecom has consistently shown up in Pinterest Ads!   As the algorithm continues to mature on Pinterest, we’ve been getting some powerful results that are def turning heads.   Here’s a snapshot of what we’re seeing: ✅  83% of people on Pinterest have made a purchase ✅   700M Users & growing on the platform ✅   $100K + the average household income of a :us: Pinterest user ✅   Crazy :arrow_up: ROAS opportunities on TOF & Retargeting ✅   Super :arrow_down: CPMs $.50-$2.50 ✅   Maturing algorithm   In the midst of the: ❌ volatility in both the world & consumer buying behavior ❌  unpredictability of almost all ad platforms ❌  account shut downs ❌  radically changing cross channel ad landscapes   How are you filling your funnels?   If you’re looking for another source of consistent high-quality traffic Pinterest has some serious power💥 !!   Eric sat down with Lindsay Shearer who has one of the largest & industry-leading 📌  Pinterest ad agencies in the world called Pins4Profit and asked a ton of hard questions!  Check out her deep dive into 📌 Pinterest ad strategy for Ecom brand owners & agencies.   It’s time to expand your traffic sources! Subscribe to DTC Newsletter - https://dtcnews.link/signup Advertise on DTC - https://dtcnews.link/advertise Work with Pilothouse - https://dtcnews.link/pilothouse Follow us on Instagram & Twitter - @dtcnewsletter Watch this interview on YouTube - https://dtcnews.link/video

Subscribe to DTC Newsletter - https://dtcnews.link/signup This week’s All Killer No Filler features the Pilothouse Creative Team sharing their top tips & tricks for creating scroll-stopping creative and balancing performance with polish.    Take a listen for key insights on:   🗝 Standing out on socials   🗝 Data-driven creative   🗝 Intentionally breaking from design best practices  🗝 Easily applied creative hacks  🗝 How we structure our creative team Subscribe to DTC Newsletter - https://dtcnews.link/signup Advertise on DTC - https://dtcnews.link/advertise Work with Pilothouse - https://dtcnews.link/pilothouse Follow us on Instagram & Twitter - @dtcnewsletter Watch this interview on YouTube - https://dtcnews.link/video

Subscribe to DTC Newsletter - https://dtcnews.link/signup Our pod guest this week is Neville Medhora, the brain behind copywriting agency and training business Copywriting Course. He’s also the author of three books, and an advisor to AppSumo, The Hustle, and swipefile.com. His training videos have been viewed by thousands and he currently advises numerous companies on how to make their copy awesome and increase conversion rates across all the materials they produce. We know we have some big-time copy nerds in our audience - this one’s for you. 🤓 Take a listen for: ✏️Why you should write exactly as you talk  ✏️The not so secret sauce for building your audience ✏️Creating content that pops  Subscribe to DTC Newsletter - https://dtcnews.link/signup Advertise on DTC - https://dtcnews.link/advertise Work with Pilothouse - https://dtcnews.link/pilothouse Follow us on Instagram & Twitter - @dtcnewsletter Watch this interview on YouTube - https://dtcnews.link/video

Subscribe to DTC Newsletter - https://dtcnews.link/signup As promised, we sat down with a full panel of heavy hitters from Pilothouse to break down their Black Friday/Cyber Monday 2020 experience. Listen to the pod for quick hits on:    💥 2020’s record-breaking Black Friday   💥 Starting sales early & extending to Cyber Week   💥 Our inventory strategy & plans for next year  💥 Balancing prospecting & retargeting over BFCM  💥 Our two-pronged creative strategy   💥 How to approach “gifters” by building a 🔥🔥🔥  Amazon storefront    Save and share with your team so you can activate these strategies next year 💪 Subscribe to DTC Newsletter - https://dtcnews.link/signup Advertise on DTC - https://dtcnews.link/advertise Work with Pilothouse - https://dtcnews.link/pilothouse Follow us on Instagram & Twitter - @dtcnewsletter Watch this interview on YouTube - https://dtcnews.link/video

Subscribe to DTC Newsletter - https://dtcnews.link/signup Today on the pod, we have Ryan McKenzie, co-founder of eco-friendly laundry strip brand Tru Earth -  Canada’s 2nd fastest growing startup. Tru Earth has seen a two-year revenue growth of 8408% from $0 to a current run rate of over $30 million. Listen to this pod for insight on: 📦 Mission Marketing 📦 Starting Strategically Small   📦 Thinking of Retail as a Partner 📦 Influencer Strategies  Subscribe to DTC Newsletter - https://dtcnews.link/signup Advertise on DTC - https://dtcnews.link/advertise Work with Pilothouse - https://dtcnews.link/pilothouse Follow us on Instagram & Twitter - @dtcnewsletter Watch this interview on YouTube - https://dtcnews.link/video

Subscribe to DTC Newsletter - https://dtcnews.link/signup The Pilothouse team is slammed hustling for Black Friday - they’ll be back next week to debrief on highlights from the big day, so stay tuned. In the meantime, we’re checking in with Eric and Kyle on how things are going in the DTC world and what they’ve learned while building a content creation business. If you’re looking to enhance your content - this one is for you. Take a listen for: 📦 How to develop a content machine 📦 Building a quality audience 📦 The power of 3rd party brands *** Note: We had some technical difficulties on this one. Apologies for the less than ideal sound quality! We have AirPods on order so it won't be an issue next round. Subscribe to DTC Newsletter - https://dtcnews.link/signup Advertise on DTC - https://dtcnews.link/advertise Work with Pilothouse - https://dtcnews.link/pilothouse Follow us on Instagram & Twitter - @dtcnewsletter Watch this interview on YouTube - https://dtcnews.link/video

Subscribe to DTC Newsletter - https://dtcnews.link/signup We’re going head to head into our latest DTC podcast debating agencies vs. in house media buying teams. Our guest this week is powerhouse Molly Pittman. Molly is the CEO of Smart Marketer and Train My Traffic Person, a training program for in-house media buyers. She’s the author of Click Happy, and she recently launched a new podcast, Smart Marketer. I’ll have what she’s having. Here are some highlights from the pod: So what’s the deal? Agency or In-house? We may have lured you here with a clickbait-y title; it’s less about in house or agency, more about relationship building. There is no one size fits all response; different businesses have different needs. The wheels fall off agency partnerships when business owners pass the buck; it’s naïve to hire an agency, hand over ads, and expect to be hands-off from that point onwards. Joint accountability, collaboration, and hyper-communication are essential. With minimal information or insight into your business, an agency partnership is unlikely to thrive. It is the agency’s responsibility to insist on visibility into the business, and it is the responsibility of the business owner to maintain open lines of communication with the agency. When it comes down to brass tacks house vs. agency, Molly will pick in-house as that’s her background. Her take is that there is something special about having a team in touch with the day to day, who intimately knows the company’s voice. Again, there is no one size fits all response. If you’re just starting, you'll need agency support before you start buying ads. Some folks know they aren’t good at marketing - get yourself an agency! Maybe you need scale support or to delegate a specific element of your strategy? Time for an agency. Molly’s 6 Steps for  Effective Campaigns The Offer Who Ad Copy Creative Campaign Structure Everything Else Listen to the full pod for predictions on the future of agencies’, why you should hire candidates with service industry experience, and a reminder to monitor your screen time. Subscribe to DTC Newsletter - https://dtcnews.link/signup Advertise on DTC - https://dtcnews.link/advertise Work with Pilothouse - https://dtcnews.link/pilothouse Follow us on Instagram & Twitter - @dtcnewsletter Watch this interview on YouTube - https://dtcnews.link/video

Subscribe to DTC Newsletter - https://dtcnews.link/signup Today we dove in with Pilothouse's Comment Moderation team, where we handle clients' ad comments with wit, style, and grace to improve ads, audiences, sales pitches and ultimately, your bottom line (up to 20%). 📦 How to use comment moderation during the onboarding process to improve early results 📦 How to arm your comment moderators with the tools and resources they need when taking on a new account. 📦  The nuances behind when negative comments should be hidden, deleted, or even left in plain sight for everyone to see. Subscribe to DTC Newsletter - https://dtcnews.link/signup Advertise on DTC - https://dtcnews.link/advertise Work with Pilothouse - https://dtcnews.link/pilothouse Follow us on Instagram & Twitter - @dtcnewsletter Watch this interview on YouTube - https://dtcnews.link/video

Subscribe to DTC Newsletter - https://dtcnews.link/signup Next up on the pod, we’re talking 3PL with Fraser Kinsley, CEO of Hook Logistics and Jacob Sussman, Head of Marketing.  Hook knows that logistics and fulfilment can be a full-on nightmarescape, and they are here to help with DTC-friendly solutions. We talk about their origin story, building brand voice, and the future of fulfillment on this logistics-focused pod. Here are key takeaways: Meet your customers where they’re at Separate your brand from the pack The key to good copy DTC is here to stay The future of DTC It’s time to think about how you will compete and stand out. Are you more interesting? Are you fostering a deep connection with your community? Do you have innovative distribution? Find your thing, and lean in. Take a listen to the full pod for a behind the scenes peek at how the Hook team is re-imagining 3PL for the DTC market. Subscribe to DTC Newsletter - https://dtcnews.link/signup Advertise on DTC - https://dtcnews.link/advertise Work with Pilothouse - https://dtcnews.link/pilothouse Follow us on Instagram & Twitter - @dtcnewsletter Watch this interview on YouTube - https://dtcnews.link/video

Subscribe to DTC Newsletter - https://dtcnews.link/signup Looking for growth support? Building a brand? Need an ops overhaul? Talk to Brenda Mendez, former COO of Snow Teeth Whitening and Branding and Marketing Specialist. This force to be reckoned with problem solver and ops mastermind is ready to roll up her sleeves and help. She specializes in building ops to alleviate pain points utilizing her lived experience and no-nonsense analytical approach to streamline your business. She’s basically business Mary Poppins. She wants to set up your business for success - so much so that you don’t need her anymore. Maybe a business Ghostbuster? 👻🚫 (...we’ll work on our analogy.) Here are the key strategy takeaways from our podcast you can try on your own ops stack. Approachable Ops 3 Pillars for Growth Whether you’re growing a product, persona or service, Brenda uses this three-pillar framework to develop and elevate brands. Brand Equity Community Associations Bypass Burnout Creating and scaling a DTC business is a major undertaking that requires serious mental stamina. Prioritizing your mental health is a must. Here are some tools Brenda employs (based on personal experience with burnout after a significant push when taking Snow to retail) Self Audit 5 Non-Negotiables Communication Waterfall Listen to the full pod for more, including how not to be a bottleneck, how to best activate different influencer tiers, and why rebrands aren’t as scary as they sound. Subscribe to DTC Newsletter - https://dtcnews.link/signup Advertise on DTC - https://dtcnews.link/advertise Work with Pilothouse - https://dtcnews.link/pilothouse Follow us on Instagram & Twitter - @dtcnewsletter Watch this interview on YouTube - https://dtcnews.link/video