The Dishing Up Digital School is now OPEN! Join Now: https://www.ellenmackenzie.com/Dishing-up-Digital-School  ~~~ In today’s episode I chat to the wonderful Liv, from Lila Studios, about her journey to becoming a full time Social Media Manger, how she booked her first clients and how she is now growing & scaling her business. Liv has a pretty cool story in that she managed to quit her job within just a few months of signing up for my programme - the Dishing Up Digital School. This all happened this year, so for anybody listening - it is not too late to get started as a Social Media Manager! Liv is really showing you what is possible when you dedicate yourself to your dream and making it happen by putting in the work. There's so many golden takeaways and lessons to learn in this episode and I know it's going to inspire so many of you, so I hope you enjoy! If you have the time, please could you rate and review this podcast or subscribe to it. It really helps us to continue making this free content for you and we just generally appreciate that you would do this for us! Have a great week guys!Ellen xx ~~~ Mentioned in today's episode: Lila Studios on Instagram: https://www.instagram.com/lilastudios.nz/?hl=en Lila Studios on TikTok: https://www.tiktok.com/@lilastudios.nz Website: https://www.lilastudios.co.nz/  Wedding Content Creation IG: https://www.instagram.com/momentsbylilastudios/?hl=en Liv's fashion page: https://www.instagram.com/thecasualstylistnz/?hl=en   Want to get more Ellen or Work with her and her team? Join the Dishing up Digital School: https://www.dishingupdigital.com/courses  Ellen's Instagram Page: https://www.instagram.com/ellenmackenziee/  Ellen on TikTok: https://www.tiktok.com/@ellenmackenzieee?lang=en  Buy Ellen's Book: https://www.ellenmackenzie.com/book 

Dishing Up Digital School is re-launching this week: https://www.ellenmackenzie.com/Dishing-up-Digital-School#signup  ~~~ Guys, this episode is a bit spicy! In fact, it was meant to be something completely different, but I woke up this morning and had to get these words out! Today I'm talking about: What does a social media manager actually do? Spoiler alert, you get to decide! A SMM can be defined as many things, they're all correct Systems are just as important as strategy You don't need an Instagram account to advertise yourself Good content creation takes time As always, I appreciate you listening so much and would love to hear what you think about this episode. DM me on the gram and share your thoughts! And if you can review or subscribe to my podcast, I'd be eternally grateful to you. Have a great week!Ellen xx ~~~ Mentioned in today's episode: My recent Strategy Episode: https://pod.link/1576083467/episode/407f177a1ee387fad44012d57d4be893  Want to get more Ellen or Work with her and her team? Join the Dishing up Digital School: https://www.dishingupdigital.com/courses  Ellen's Instagram Page: https://www.instagram.com/ellenmackenziee/  Ellen on TikTok: https://www.tiktok.com/@ellenmackenzieee?lang=en  Buy Ellen's Book: https://www.ellenmackenzie.com/book

This week is a Q&A brought to you by my Instagram question box. I had some great questions come through and have had to whittle it down to 6, so I don’t turn this on to a loooong podcast. Also, with the approaching busy season of Black Friday, the Holiday Season and my business birthday, I wanted to keep this episode light & breezy and just have a chat with you all. Questions covered today: How to create an email marketing funnel from social media? How would you deliver bad analytics to a client? Things for women in their 20s to know What’s your favourite tool for saving passwords and password sharing? If you could start your business over again, what would you change? How do you manage so many clients at once? If you have any burning questions, follow me over on instagram (link below) as I often will ask for questions on my stories. Or feel free to flick them through on my DMs and I'll keep them in mind for my next Q&A episode. As always, I'd love if you could subscribe to the podcast, or leave a review. This helps me be encouraged to keep delivering this free content to you.  Appreciate you all for listening!Take CareEllen xx ~~~ Mentioned in today's episode: 50% off Kajabi: https://app.kajabi.com/r/GjosGvor Kajabi 30 day free trial: https://app.kajabi.com/r/GjosGvor/t/bqsarnoe Social Media Starter Kit: https://www.ellenmackenzie.com/freebie  https://www.lastpass.com/ - for password sharing and saving    Want to get more Ellen or Work with her and her team? Join the Dishing up Digital School: https://www.ellenmackenzie.com/Dishing-up-Digital-School  Ellen's Instagram Page: https://www.instagram.com/ellenmackenziee/  Ellen on TikTok: https://www.tiktok.com/@ellenmackenzieee?lang=en  Buy Ellen's Book: https://www.ellenmackenzie.com/book   

Guys, I am so lucky to have been able to buy a house with my partner, Ali, this year, and this episode is all about how I got there, along with my very practical savings tips. From being advised not to quit my salaried job by a mortgage broker to being in a position to withdraw money from my investment stocks for the house deposit, I go through the journey with you.  A few takeaways: The struggle to change my mindset of owning a house being a measure of your worth, and letting go of the pressure of what everyone else doing around you How our desire to travel and move overseas has impacted the journey, and what the outcome has ended up being. Consistent savings and investing - and with no help from family (a frustrating “savings” tip from a bank) Creating clear goals with your partner Keeping your mind open and readjusting your expectations for your “dream home”. If you have the time, please could you rate and review this podcast or subscribe to it. It really helps us to continue making this free content for you and we just generally appreciate that you would do this for us! Have a great week guys!Ellen xx ~~~ Mentioned in today's episode: My first podcast episode with all the juicy break up details: Click Here Updated Journey from 2023 Part 1 and Part 2 Girls That Invest Want to get more Ellen or Work with her and her team? Check out the Dishing Up Digital Agency website for more information and to contact us: https://www.dishingupdigital.com/ Join the Dishing up Digital School: https://www.dishingupdigital.com/courses  Ellen's Instagram Page: https://www.instagram.com/ellenmackenziee/  Ellen on TikTok: https://www.tiktok.com/@ellenmackenzieee?lang=en  Buy Ellen's Book: https://www.ellenmackenzie.com/book

Who says cold emails are dead? If done the right way, your cold pitch emails will have potential clients responding back and becoming a part of your roster! Today we’re discussing tips to have successful cold pitches from personalization to perfecting the follow up. I’m even sharing an example of a successful cold pitch that worked on me and led to me hiring someone this year, 2024.   TABLE OF CONTENTS 00:00 Cold Pitching is Dead 00:48 Why Cold Pitching has a Bad Rep 01:36 Why you Should Cold Pitch 03:18 Tip #1 - Personalization 05:01 Tip #2 - Showcase Yourself 05:46 Example Pitch that WORKED 07:57 Tip #3 - Perfect your Follow Up 09:11 You Never Know! 09:55 Why Cold Pitching WORKS 10:54 Outro   Mentioned in this episode: Copywriter Nicola - https://www.instagram.com/nicolamoors/   Have a great week guys! Ellen xx ~~~ Join the Dishing up Digital School: https://www.ellenmackenzie.com/Dishing-up-Digital-School Ellen's Instagram Page: https://www.instagram.com/ellenmackenziee/ Ellen on TikTok: https://www.tiktok.com/@ellenmackenzieee?lang=en Buy Ellen's Book: https://www.ellenmackenzie.com/book

In this episode I chat with the amazing Natalie Barbu as she reflects on her journey from a bored teenager making makeup tutorials on YouTube to launching her project management tool, Rella. She addresses the difficulties of shifting from influencer to entrepreneur and highlights the role of community engagement in marketing.  It was so great to chat to Natalie and hear about how she still has a client for Social Media Management, as well as how she applies her skills in this area to the marketing for her Tech Start-Up, Rella.  If you have the time, please could you rate and review this podcast or subscribe to it. It really helps us to continue making this free content for you and we just generally appreciate that you would do this for us! Have a great week guys!Ellen xx ~~~ Mentioned in today's episode: My special affiliate link for Rella: https://getrella.com/?via=ellen discount code: DISHINGUP Follow Natalie on Instagram here: https://www.instagram.com/nataliebarbu/  More from Natalie HERE! Want to get more Ellen or Work with her and her team? Check out the Dishing Up Digital Agency website for more information and to contact us: https://www.dishingupdigital.com/ Join the Dishing up Digital School: https://www.dishingupdigital.com/courses  Ellen's Instagram Page: https://www.instagram.com/ellenmackenziee/  Ellen on TikTok: https://www.tiktok.com/@ellenmackenzieee?lang=en  Buy Ellen's Book: https://www.ellenmackenzie.com/book

This week is a fresh new episode! Thank you so much for your patience these last couple of weeks while I've been busy with business things, and buying my first house things!! It's all been a very exciting and full on couple of weeks! This week I am chatting about Lulu Lemon and their social media strategy, and there's is an interesting one to dive into! Some Key Takeaways: Their focus on community over products Effective use of ambassadors The contrast in organic content vs. paid advertising Candid vs. Professional content Short captions Multi-Platform Presence This is an interesting case study for sure, and I'm even surprised with some of their strategy! If you have the time, please could you rate and review this podcast or subscribe to it. It really helps us to continue making this free content for you and we just generally appreciate that you would do this for us! Have a great week guys!Ellen xx ~~~ Mentioned in today's episode: Previous case studies: Odd Muse and Rare Beauty Facebook Ad Library: https://www.facebook.com/ads/library/ Want to get more Ellen or Work with her and her team? Check out the Dishing Up Digital Agency website for more information and to contact us: https://www.dishingupdigital.com/ Join the Dishing up Digital School (currently on waitlist!): https://www.dishingupdigital.com/courses  Ellen's Instagram Page: https://www.instagram.com/ellenmackenziee/  Ellen on TikTok: https://www.tiktok.com/@ellenmackenzieee?lang=en  Buy Ellen's Book: https://www.ellenmackenzie.com/book 

NOTE: This episode was originally uploaded in August 2021. ~~~ Yes! Another Rewind episode, but this was so popular and also happens to be one I still send to people when they ask me anything about needing experience in my dms. It's had a bit of editing done to the episode, but I still think you'll get a lot out of it today! When I decided that I'd like to become a social media manager, I didn't think I would start my own agency or become a freelancer. I felt I needed to find a corporate job where I start as an in-house Social Media Manager. In today's episode, we're going to dive deep into this topic. I'm going to talk about how I got started, how I changed careers and got my first few clients, and how I built that up into a full-time gig. I'm also going to give you some tips and advice if you are in a position where you want to move into social media management, and you're trying to get your feet off the ground and get started. In this episode, you'll discover... Pricing yourself as a beginner vs. pricing yourself as an experienced social media manager  The perks of starting in social media management compared to other industries  Why hands-on experience trumps a degree or qualification as a social media manager Different ways to get hands-on experience when you're starting out If you have the time, please could you rate and review this podcast or subscribe to it. It really helps us to continue making this free content for you and we just generally appreciate that you would do this for us! Have a great week guys!Ellen xx ~~~   Want to get more Ellen or Work with her and her team? Check out the Dishing Up Digital Agency website for more information and to contact us: https://www.dishingupdigital.com/ Join the Dishing up Digital School: https://www.dishingupdigital.com/courses  Ellen's Instagram Page: https://www.instagram.com/ellenmackenziee/  Ellen on TikTok: https://www.tiktok.com/@ellenmackenzieee?lang=en  Buy Ellen's Book: https://www.ellenmackenzie.com/book 

NOTE: This episode was originally uploaded in January 2022. It is one of my most downloaded episodes, so I though this was a good time to re-release it to you. Everything is still relevant today! ~~~ Social Media Strategy: This was something that used to highly intimated me! Imposter syndrome is flaring as a new entrepreneur finding your way in a new industry, and this word strategy honestly felt so daunting. Over two years later, I can see now that strategy is just a fancy term (for people who must be really good at their job, lol). It doesn’t have to be complicated or overwhelming at all.  In this episode, I want to help you understand what a social media strategy looks like and how to develop and present a social media strategy to a client or customer.  In this episode, you'll discover… Understanding your client’s goals Doing the research  The brain dump Auditing your clients podcast  Planning the content calendar Presenting your strategy  If you have the time, please could you rate and review this podcast or subscribe to it. It really helps us to continue making this free content for you and we just generally appreciate that you would do this for us! Have a great week guys!Ellen xx ~~~   Want to get more Ellen or Work with her and her team? Check out the Dishing Up Digital Agency website for more information and to contact us: https://www.dishingupdigital.com/ Join the Dishing up Digital School: https://www.dishingupdigital.com/courses  Ellen's Instagram Page: https://www.instagram.com/ellenmackenziee/  Ellen on TikTok: https://www.tiktok.com/@ellenmackenzieee?lang=en  Buy Ellen's Book: https://www.ellenmackenzie.com/book

Is a Social Media Manager Responsible for Growth? The answer isn't so straight forward. This episode is one about the challenges behind Social Media Managers, and the pressure we put on ourselves! It's also an episode I think business owners who have a SMM already, or are looking to hire a SMM, could benefit from listening to. Some takeaways: There is a lot of pressure and expectation on social media managers and self-imposed expectations can be just as heavy as client expectations. No one has control over the algorithm; it's unpredictable. Good content is the best strategy for growth. Clients should understand the value of a social media manager beyond just growth. A social media manager's role includes systems, strategy, and community engagement. The value created for clients is a lifetime asset for their business. Marketing should not rely solely on social media; it should be part of a broader strategy. If you have the time, please could you rate and review this podcast or subscribe to it. It really helps us to continue making this free content for you and we just generally appreciate that you would do this for us! Have a great week guys!Ellen xx ~~~   Want to get more Ellen or Work with her and her team? Check out the Dishing Up Digital Agency website for more information and to contact us: https://www.dishingupdigital.com/ Join the Dishing up Digital School: https://www.dishingupdigital.com/courses  Ellen's Instagram Page: https://www.instagram.com/ellenmackenziee/  Ellen on TikTok: https://www.tiktok.com/@ellenmackenzieee?lang=en  Buy Ellen's Book: https://www.ellenmackenzie.com/book 

This is an episode I've been thinking about doing for awhile now, but I wasn't how much you would want an episode on this until someone actually requested it in my DMs. While onboarding a new client is something I've done many times, I realise it can be quite daunting your first couple of times. Hopefully this episode helps you get some key steps locked in for your first or next onboarding. Some key takeaways from this episode are: Contracts and invoices should be prioritised before starting work. Charging upfront is a standard practice in the industry. Understanding client preferences enhances the onboarding experience. Gathering inspiration from clients can guide content creation. Setting clear timelines helps manage client expectations. Embrace the learning process and overcome imposter syndrome. Trust in your ability to figure things out as you grow. Thank you so much for listening, and as always, please reach out in my DMs with questions or thoughts on this episode and please also sent through any requests for subjects to cover in future epsiodes. I'd also really appreciate a review on Apple podcasts or a rating on Spotify. Catch you next week guys!Ellen xx ~~~ Want to get more Ellen or Work with her and her team? Check out the Dishing Up Digital Agency website for more information and to contact us: https://www.dishingupdigital.com/ Join the Dishing up Digital School: https://www.dishingupdigital.com/courses  Ellen's Instagram Page: https://www.instagram.com/ellenmackenziee/  Ellen on TikTok: https://www.tiktok.com/@ellenmackenzieee?lang=en  Buy Ellen's Book: https://www.ellenmackenzie.com/book  

Maisie Hill is a life coach, hormone and menstrual cycle expert, podcast host and bestselling author dedicated to empowering individuals to master their inner landscape and live authentically. Maisie’s vision is to foster a world where self-criticism and societal pressures are overcome with wisdom and compassion. Her bestselling books include; Powerful, Period Power and The Period Power Card Deck & Perimenopause Power Her podcast The Maisie Hill Experience enjoys a worldwide audience with over 1.5 million downloads. On this episode, we talk about: Understanding and working with the menstrual cycle can be empowering in personal and professional life. Self-acceptance is an ongoing journey, and it's important to be kind to oneself and set realistic standards. Setting boundaries and prioritizing self-care are essential for maintaining balance as a business owner. Success should be defined based on one's own values and not compared to others. Creating a supportive team and seeking help in areas of challenge can contribute to overall well-being and success. This is a not-to-be missed episode, and I really encourage you to listen. If you have the time, please could you rate and review this podcast or subscribe to it. It really helps us to continue making this free content for you and we just generally appreciate that you would do this for us! Have a great week guys!Ellen xx ~~~ Mentioned in today's episode: Find Maisie on Instagram here: https://www.instagram.com/_maisiehill_/  Check out her website: https://maisiehill.com/ She even has some amazing freebies you should look at: https://maisiehill.com/free-stuff - including the cycle tracking guide that is mentioned in the episode. Everything you need to know about her membership: https://maisiehill.com/powerful  Want to get more Ellen or Work with her and her team? Check out the Dishing Up Digital Agency website for more information and to contact us: https://www.dishingupdigital.com/ Join the Dishing up Digital School: https://www.dishingupdigital.com/courses  Ellen's Instagram Page: https://www.instagram.com/ellenmackenziee/  Ellen on TikTok: https://www.tiktok.com/@ellenmackenzieee?lang=en  Buy Ellen's Book: https://www.ellenmackenzie.com/book 

It's been one year of owning my own content studio in Auckland Mackenzie Studios, and boy have I learnt some lessons along the way! Having to hand-hold customers who don't read your FAQs! Being challenged with imposter syndrome and self doubt - even though I've already done so much work on myself in this area All the maintenance costs that come with owning a physical business vs an online business. Body Corp fees anyone? Setting the business up with a recurring income - memberships! Write. Out. Your. SOPs! (Standard Operating Procedures) Trust me when I say this will help avoid miscommunication  Have the capital to invest from the beginning - you will have overheads before you start making an income. I have really enjoyed chatting about this past year and the lessons I've learnt along the way. Please let me know if you would like to hear more episodes like this. Reach out via my DMs or please leave an Apple Review or Subscribe on Spotify. Have a great week guys!Ellen xx ~~~ Mentioned on today's episode: Mackenzie Studios website: https://www.mackenziestudios.co.nz/ Mackenzie Studios on Instagram: https://www.instagram.com/mackenziestudios.nz/ My Episode on What's Actually Working on Instagram Right Now: Selling During an Economic Downturn Want to get more Ellen or Work with her and her team? Check out the Dishing Up Digital Agency website for more information and to contact us: https://www.dishingupdigital.com/ Join the Dishing up Digital School: https://www.dishingupdigital.com/courses  Ellen's Instagram Page: https://www.instagram.com/ellenmackenziee/  Ellen on TikTok: https://www.tiktok.com/@ellenmackenzieee?lang=en  Buy Ellen's Book: https://www.ellenmackenzie.com/book 

Okay, okay, it's not quite as dramatic as that. But because I am always committed to YOU, my students, I am doin a full revamp of the school and the modules. Listen today to find out all the details and the reason why I'm doing this! Takeaways from this episode are: My frustration with the online coaching industry as a whole Richard Branson's focus on providing excellence for customers is a key driver of his success in various industries I am committed to delivering a high-quality program and constantly improving it to serve my students better. If you've been on the fence about signing up NOW IS THE TIME TO DO IT! In this episode I also call for other online coaches to DM me their thoughts on the industry as well. See my links below for contacting me via Instagram as well as joining the Dishing up Digital school. If you have the time, please could you rate and review this podcast or subscribe to it. It really helps us to continue making this free content for you and we just generally appreciate that you would do this for us! Have a great week guys!Ellen xx ~~~ Want to get more Ellen or Work with her and her team? Check out the Dishing Up Digital Agency website for more information and to contact us: https://www.dishingupdigital.com/ Join the Dishing up Digital School: https://www.dishingupdigital.com/courses  Ellen's Instagram Page: https://www.instagram.com/ellenmackenziee/  Ellen on TikTok: https://www.tiktok.com/@ellenmackenzieee?lang=en  Buy Ellen's Book: https://www.ellenmackenzie.com/book 

Clients don't fall out of the sky.  Find out what's working right NOW in this brand new 60 minute live training you will learn... The biggest mistakes new SMMs make ​​Pricing your services to make them more attractive ​​​​​​​Pitching, networking and getting in front of clients Sign up for the FREE Live Webinar now: https://event.webinarjam.com/register/14/l7q5oa0 ~~~ On today’s episode it’s Q&A time! I’ve gone through my YouTube, Instagram & TikTok comments for the most commonly asked questions and put them into this episode for you. Today we’re covering: Cold Pitching - Emails vs DMs Pricing - What to charge as a Social Media Manager Platforms - which ones should you or your clients be on Client Expectations - watching out for Red Flags! Not Reaching Client Goals - how to resolve these with your client. Let me know what you think of today’s episode over on Instagram. Should I do more of these? Do you have a burning question you’d like me to bring up? Would you do something differently to me - tell me why! Thanks so much for listening. As always, I’d appreciate it if you could review the podcast over on Apple or Follow & Rate us 5 Stars on Spotify. Your continued support in this area means we can continue to bring these episodes to you for free! Talk to you next week!Ellen xx ~~~ Mentioned in today's episode: Listen to my Money Series episodes. Start here with Should I Charge an Hourly Rate or Offer Packaged Services And one of my earlier episodes on Value Based Pricing & What to Charge  Want to get more Ellen or Work with her and her team? Check out the Dishing Up Digital Agency website for more information and to contact us: https://www.dishingupdigital.com/ Join the Dishing up Digital School: https://www.dishingupdigital.com/courses  Ellen's Instagram Page: https://www.instagram.com/ellenmackenziee/  Ellen on TikTok: https://www.tiktok.com/@ellenmackenzieee?lang=en  Buy Ellen's Book: https://www.ellenmackenzie.com/book 

Clients don't fall out of the sky.  Find out what's working right NOW in this brand new 60 minute live training you will learn... The biggest mistakes new SMMs make ​​Pricing your services to make them more attractive ​​​​​​​Pitching, networking and getting in front of clients Sign up for the FREE Live Webinar now: https://event.webinarjam.com/register/14/l7q5oa0 ~~~ Some of these may seem obvious, but there may be some of you who are just getting into Social Media Management or you've been doing this for awhile and might be needing a refresher. Topics I cover in this episode: Do Start with a price that feels comfortable to you Lean into the skills you already have Offer two platforms Focus on your content creation skills Dont Don't start any work with out a signed contract and a paid invoice Cut out the noise, focus on you and your clients Don't Post and ghost Don't just post one type of content for clients If you have the time, please could you rate and review this podcast or subscribe to it. It really helps us to continue making this free content for you and we just generally appreciate that you would do this for us! Have a great week guys!Ellen xx ~~~ Mentioned in today's episode: Listen to my Money Series from 2023 by starting with this episode: Should I charge an Hourly Rate or Offer Packaged Services?   Want to get more Ellen or Work with her and her team? Check out the Dishing Up Digital Agency website for more information and to contact us: https://www.dishingupdigital.com/ Join the Dishing up Digital School: https://www.dishingupdigital.com/courses  Ellen's Instagram Page: https://www.instagram.com/ellenmackenziee/  Ellen on TikTok: https://www.tiktok.com/@ellenmackenzieee?lang=en  Buy Ellen's Book: https://www.ellenmackenzie.com/book 

Hello! On today's episode I'm chatting about strategies for selling on Instagram in the current economic client. Here are my 5 key tips: Give customers more time to buy Repitition in your marketing Can you offer a discount or upsell? Sell the solution/value/why you More 1:1 touchpoints during the sales process If you have the time, please could you rate and review this podcast or subscribe to it. It really helps us to continue making this free content for you and we just generally appreciate that you would do this for us! Have a great week guys!Ellen xx ~~~ Mentioned in today's episode: Odd Muse Case Study Rare Beauty Case Study How to Start an Instagram Account from 0 0 to 1000 Followers. How to Start an Instagram Account from Scratch (Part 2) Want to get more Ellen or Work with her and her team? Check out the Dishing Up Digital Agency website for more information and to contact us: https://www.dishingupdigital.com/ Join the Dishing up Digital School: https://www.dishingupdigital.com/courses  Ellen's Instagram Page: https://www.instagram.com/ellenmackenziee/  Ellen on TikTok: https://www.tiktok.com/@ellenmackenzieee?lang=en  Buy Ellen's Book: https://www.ellenmackenzie.com/book 

Ellen discusses the inspiring journey of Simone Biles and the lessons we can learn from her as business owners. This episode was inspired by her amazing performance at the Olympics and was recorded after she won the all-round gold medal! Ellen emphasizes the impact of Simone's story on mental health and the importance of prioritizing oneself.   Key takeaways: You have the power to write your own story and change your path if it no longer brings you joy or aligns with your values. Cut out negativity and focus on what you want, despite the negative opinions of others. Surround yourself with a support system of like-minded individuals who understand and support your journey. Develop resilience to overcome challenges and setbacks in your business. Failure can be a redirection and an opportunity for growth and learning.   Want to get more Ellen? Join the Dishing up Digital School: https://www.dishingupdigital.com/courses  Ellen's Instagram Page: https://www.instagram.com/ellenmackenziee/  Ellen on TikTok: https://www.tiktok.com/@ellenmackenzieee?lang=en  Buy Ellen's Book: https://www.ellenmackenzie.com/book

This episode is brought to you by Riverside. Use the code DishingupDigital and save! https://creators.riverside.fm/DishingUpDigital ~~~ One thing that aspiring Social Media Managers always ask me is, how do I find clients? Listen to this episode for some ideas that are proven to work and that have worked in the current climate of 2024.  The points covered are: Looking at multiple avenues Cold pitching still works, but use those personal relationships you have and build on them Use your network for referrals Upwork or Job Listings - and make your application stand out In-person networking events If you have the time, please could you rate and review this podcast or subscribe to it. It really helps us to continue making this free content for you and we just generally appreciate that you would do this for us! Have a great week guys!Ellen xx ~~~   Want to get more Ellen or Work with her and her team? Check out the Dishing Up Digital Agency website for more information and to contact us: https://www.dishingupdigital.com/ Join the Dishing up Digital School: https://www.dishingupdigital.com/courses  Ellen's Instagram Page: https://www.instagram.com/ellenmackenziee/  Ellen on TikTok: https://www.tiktok.com/@ellenmackenzieee?lang=en  Buy Ellen's Book: https://www.ellenmackenzie.com/book

This episode is brought to you by Riverside. Use the code DishingupDigital and save! https://creators.riverside.fm/DishingUpDigital ~~~ Elise Hodge shares her journey in the online business world, starting with blogging and building a community on Instagram. She then transitioned to creating digital products and courses, eventually launching her copywriting business. Elise provides advice on email marketing, emphasising the importance of a good lead magnet and the three key aspects of email marketing: grow, nurture, and automate. She also discusses strategies for growing an email list, including Facebook ads, collaborations, and organic methods like Instagram and Pinterest. Elise shares her experience of transitioning from a business owner to a business owner and mother, highlighting the importance of planning and having systems in place. We discuss her experience of balancing motherhood and running a business. She discusses the challenges of managing time and the need for flexibility. Elise emphasises the importance of finding a business model that aligns with your lifestyle and allows for unpredictable events. She highlights the value of focusing on tasks that move the needle and implementing systems like Facebook ads and email marketing. Elise encourages mothers to embrace their unique circumstances and not compare themselves to others. She reminds them to enjoy their lives and find contentment in their current season. If you have the time, please could you rate and review this podcast or subscribe to it. It really helps us to continue making this free content for you and we just generally appreciate that you would do this for us! Have a great week guys!Ellen xx ~~~ Mentioned in today's episode: Elise on Instagram: https://www.instagram.com/connectioncopyco/ Welcome Email Sequence Template Freebie: https://connectioncopy.co/welcome-email  The Expert Status Show Podcast: https://connectioncopy.co/podcast   Want to get more Ellen or Work with her and her team? Check out the Dishing Up Digital Agency website for more information and to contact us: https://www.dishingupdigital.com/ Join the Dishing up Digital School: https://www.dishingupdigital.com/courses  Ellen's Instagram Page: https://www.instagram.com/ellenmackenziee/  Ellen on TikTok: https://www.tiktok.com/@ellenmackenzieee?lang=en  Buy Ellen's Book: https://www.ellenmackenzie.com/book 

This episode is brought to you by Riverside. Use the code DishingupDigital and save! https://creators.riverside.fm/DishingUpDigital ~~~ Linda Sidhu shares her entrepreneurial journey, starting with missteps in network marketing and skincare before launching her own business. She found success with creating quizzes for lead generation and launched the Mixer Mind, a community for entrepreneurs. Linda emphasizes the importance of leaning into your strengths, building meaningful partnerships, and turning no's into yeses. She also discusses the impact of her cancer diagnosis on her business and the need to prioritize health. Linda plans to continue growing the Mixer Mind and exploring new opportunities. If you have the time, please could you rate and review this podcast or subscribe to it. It really helps us to continue making this free content for you and we just generally appreciate that you would do this for us! Have a great week guys!Ellen xx ~~~ Mentioned in today's episode: Linda on Instagram: https://www.instagram.com/iamlindasidhu/  What's Your Visibility It-Factor Quiz: https://lindasidhu.com/quiz  Want to get more Ellen or Work with her and her team? Check out the Dishing Up Digital Agency website for more information and to contact us: https://www.dishingupdigital.com/ Join the Dishing up Digital School: https://www.dishingupdigital.com/courses  Ellen's Instagram Page: https://www.instagram.com/ellenmackenziee/  Ellen on TikTok: https://www.tiktok.com/@ellenmackenzieee?lang=en  Buy Ellen's Book: https://www.ellenmackenzie.com/book  

This episode is brought to you by Riverside. Use the code DishingupDigital and save! https://creators.riverside.fm/DishingUpDigital ~~~ This episode analyses the success of the fashion brand Odd Muse and highlights key marketing lessons that can be applied to other businesses. The five lessons discussed are: 1) Good marketing won't save a bad product; 2) Utilise multi-platform marketing to create a strong ecosystem of sales; 3) Focus on the transformation and outcome that your product or service provides; 4) Bring your audience behind the scenes to create a connection and sense of community; 5) Use your origin story and founder story to build trust and connection with your audience. If you have the time, please could you rate and review this podcast or subscribe to it. It really helps us to continue making this free content for you and we just generally appreciate that you would do this for us! Have a great week guys!Ellen xx ~~~ Mentioned in today's episode: Odd Muse Instagram: https://www.instagram.com/oddmuselondon/ Odd Muse TikTok: https://www.tiktok.com/@oddmuselondon?lang=en  Aimee Smale Instagram: https://www.instagram.com/aimeesmalex/  Want to get more Ellen or Work with her and her team? Check out the Dishing Up Digital Agency website for more information and to contact us: https://www.dishingupdigital.com/ Join the Dishing up Digital School: https://www.dishingupdigital.com/courses  Ellen's Instagram Page: https://www.instagram.com/ellenmackenziee/  Ellen on TikTok: https://www.tiktok.com/@ellenmackenzieee?lang=en  Buy Ellen's Book: https://www.ellenmackenzie.com/book 

This episode is brought to you by Riverside. Use the code DishingupDigital and save! https://creators.riverside.fm/DishingUpDigital ~~~ Samantha shares her business journey of starting Nomad Copy Agency and transitioning to solopreneurship. She discusses the challenges and rewards of running a remote business while traveling. Samantha also explains the role of a copywriter and the different types of copywriting. She offers insights into when it's a good time to hire a copywriter and the importance of communication and boundaries when working remotely. Additionally, Samantha opens up about her experience with burnout and how she took a break from project clients to recharge. She discusses the burnout she experienced and how she made the decision to step away. Samantha emphasises the importance of listening and understanding in her work as a copywriter. She also talks about the mindset shift required to plan and take an extended break, as well as the logistical considerations. Samantha encourages people to think in terms of 'and' rather than 'or' when it comes to their personal and professional lives. She also introduces her new service of offering copywriting by the hour: https://www.canyouwritethisforme.com/  If you have the time, please could you rate and review this podcast or subscribe to it. It really helps us to continue making this free content for you and we just generally appreciate that you would do this for us! Have a great week guys!Ellen xx ~~~ Mentioned in today's episode: Check out Samantha on Instagram: https://www.instagram.com/nomad.copy/  And check out her website: https://www.nomadcopyagency.com/  Want to get more Ellen or Work with her and her team? Check out the Dishing Up Digital Agency website for more information and to contact us: https://www.dishingupdigital.com/ Join the Dishing up Digital School: https://www.dishingupdigital.com/courses  Ellen's Instagram Page: https://www.instagram.com/ellenmackenziee/  Ellen on TikTok: https://www.tiktok.com/@ellenmackenzieee?lang=en  Buy Ellen's Book: https://www.ellenmackenzie.com/book

Bonus Episode! Join the Dishing Up Digital School today! https://www.ellenmackenzie.com/Dishing-up-Digital-School  And if you have any questions about the Live Accelerator, contact me on instagram: https://www.instagram.com/ellenmackenziee/  ~~~ In this bonus episode, Ellen discusses the negatives of working as a social media manager and how to navigate them. She highlights three reasons why someone may not want to become a social media manager:  the lack of complete freedom the need for creative skills and the importance of passion for social media. Ellen emphasizes the importance of choosing your own difficult and finding a balance between work and personal life. She also mentions that social media management can be a launch pad for other online business ventures. If you have the time, please could you rate and review this podcast or subscribe to it. It really helps us to continue making this free content for you and we just generally appreciate that you would do this for us! Have a great week guys!Ellen xx ~~~   Want to get more Ellen or Work with her and her team? Check out the Dishing Up Digital Agency website for more information and to contact us: https://www.dishingupdigital.com/ Join the Dishing up Digital School: https://www.dishingupdigital.com/courses  Ellen's Instagram Page: https://www.instagram.com/ellenmackenziee/  Ellen on TikTok: https://www.tiktok.com/@ellenmackenzieee?lang=en  Buy Ellen's Book: https://www.ellenmackenzie.com/book 

This episode is brought to you by Riverside. Use the code DishingupDigital and save! https://creators.riverside.fm/DishingUpDigital ~~~ Brittany Worthington shares her journey from professional dancer to business owner, highlighting the transition to social media and marketing management. She discusses the influence of her dance career on her business, the challenges of imposter syndrome, and the importance of authenticity and fun in content creation. Ellen and Brittany explore the power of personal connection and creativity in building a brand on Instagram, as well as the challenges of measuring impact and finding inspiration outside of the app. The conversation covers topics such as market research, competition, imposter syndrome, one-on-one coaching, and the challenges of being a social media manager. It also delves into the transition from social media management to developing memberships and courses to help business owners with content creation and confidence skills. If you have the time, please could you rate and review this podcast or subscribe to it. It really helps us to continue making this free content for you and we just generally appreciate that you would do this for us! Have a great week guys!Ellen xx ~~~ Mentioned in today's episode: Follow Brittany on Instagram: https://www.instagram.com/thesocialbritify/   Want to get more Ellen or Work with her and her team? Check out the Dishing Up Digital Agency website for more information and to contact us: https://www.dishingupdigital.com/ Join the Dishing up Digital School: https://www.dishingupdigital.com/courses  Ellen's Instagram Page: https://www.instagram.com/ellenmackenziee/  Ellen on TikTok: https://www.tiktok.com/@ellenmackenzieee?lang=en  Buy Ellen's Book: https://www.ellenmackenzie.com/book 

This episode is brought to you by Riverside. Use the code DishingupDigital and save! https://creators.riverside.fm/DishingUpDigital ~~~ Maia shares her entrepreneurial journey and how her passion for holistic health led her to start Wellbeing with Maya. She discusses the importance of having supportive parents and the freedom and flexibility that comes with owning a business. Maia also talks about the increase in burnout and the impact of hustle culture and social media. She emphasises the need to prioritise self-care and set boundaries with social media. Maia encourages listeners to let go of internal pressure and focus on their own well-being. Maia discusses strategies for managing social media and the pressure to grow a following. She emphasises the importance of setting boundaries, being authentic, and focusing on the connection with followers rather than the number of followers. Maia also advises listeners to release the pressure they put on themselves and prioritise their well-being. She suggests doing nothing, incorporating well-being practices, and reducing workloads to avoid burnout. If you have the time, please could you rate and review this podcast or subscribe to it. It really helps us to continue making this free content for you and we just generally appreciate that you would do this for us! Have a great week guys!Ellen xx ~~~ Mentioned in today's episode: Recommended by Maia: The One-Sec App https://one-sec.app/  Maia on Instagram: https://www.instagram.com/wellbeingwithmaia/ Maia on TikTok: https://www.tiktok.com/@wellbeingwithmaia Catch Maia on Tuesday's & Thursday's on the Girls That Invest Podcast: https://girlsthatinvest.com/pages/podcast  Want to get more Ellen or Work with her and her team? Check out the Dishing Up Digital Agency website for more information and to contact us: https://www.dishingupdigital.com/ Join the Dishing up Digital School: https://www.dishingupdigital.com/courses  Ellen's Instagram Page: https://www.instagram.com/ellenmackenziee/  Ellen on TikTok: https://www.tiktok.com/@ellenmackenzieee?lang=en  Buy Ellen's Book: https://www.ellenmackenzie.com/book 

This episode is brought to you by Riverside. Use the code DishingupDigital and save! https://creators.riverside.fm/DishingUpDigital  ~~~ Maureen Evelyn, a full-time content creation coach, returns to share her strategies for creating viral content and turning views into clients. She emphasises the importance of persistence and posting consistently, even if the engagement is low. Maureen believes that the journey to success is on the other side of fear and pain, and that rejection can be viewed as a confidence point. She also discusses the role of confidence and energy in content creation, and how it can attract clients. Maureen shares her behind-the-scenes strategies for optimising her viral video, including using chat automation and email sequences to convert viewers into members of her membership program. Maureen Evelyn shares her experience of going viral on social media and the impact it had on her business. She discusses the behind-the-scenes of her viral video, including being contacted by the Dr. Phil show and the subsequent rejection. Maureen emphasizes the importance of resilience and not being discouraged by rejection. She also talks about the power of content repurposing and how it has helped her post consistently and reach a wider audience. Maureen highlights the significance of focusing on the content itself rather than getting caught up in captions and hashtags. She encourages business owners to set up a content repurposing system to save time and increase their reach. Maureen also emphasises the importance of consistency in posting and the long-term benefits it brings to a business. She shares her key takeaway from her viral reel, which is the realisation that consistent posting and optimising the business will lead to long-term success. If you have the time, please could you rate and review this podcast or subscribe to it. It really helps us to continue making this free content for you and we just generally appreciate that you would do this for us! Have a great week guys!Ellen xx ~~~ Mentioned in today's episode: My Previous Episode with Maureen: Your Tiktok Strategy for 2023: $10k Months from Organic Tiktok Leads with Maureens Marketing Check out Maureen on Instagram: https://www.instagram.com/maureensmarketing/ And check out her YouTube Channel: https://www.youtube.com/@maureensmarketing/featured  Want to get more Ellen or Work with her and her team? Check out the Dishing Up Digital Agency website for more information and to contact us: https://www.dishingupdigital.com/ Join the Dishing up Digital School: https://www.dishingupdigital.com/courses  Ellen's Instagram Page: https://www.instagram.com/ellenmackenziee/  Ellen on TikTok: https://www.tiktok.com/@ellenmackenzieee?lang=en  Buy Ellen's Book: https://www.ellenmackenzie.com/book 

This episode is brought to you by Riverside. Use the code DishingupDigital and save! https://creators.riverside.fm/DishingUpDigital ~~~ Latasha James shares her journey as a social media manager and freelancer, and how she transitioned to running her own agency and creating online courses. She discusses the reasons why she was drawn to freelancing and social media, including the creative aspects and the potential for impact. Latasha also talks about the influence of her entrepreneurial family and the importance of aligning with personal values. She shares her experience of scaling up and then scaling back her team, and the challenges and benefits of both. Latasha emphasizes the need for authenticity, setting boundaries with social media, and hiring the right people for the right roles. Takeaways Freelancing and social media offer opportunities for creativity and making an impact. Entrepreneurship can be influenced by family background and values. Scaling a team requires careful consideration of pricing, subcontracting, and hiring. Success can be defined in different ways, and it's important to align with personal values. Setting boundaries with social media and finding the right tools and systems can help manage workload. Hiring the right people for the right roles and being clear about job descriptions is crucial. If you have the time, please could you rate and review this podcast or subscribe to it. It really helps us to continue making this free content for you and we just generally appreciate that you would do this for us! Have a great week guys!Ellen xx ~~~ Mentioned in today's episode: Check out Latasha's website for more: https://latashajames.com/ Subscribe to her YouTube Channel: https://www.youtube.com/channel/UC9aFCPXdF5AtiQd8L62GkSA  Want to get more Ellen or Work with her and her team? Check out the Dishing Up Digital Agency website for more information and to contact us: https://www.dishingupdigital.com/ Join the Dishing up Digital School: https://www.dishingupdigital.com/courses  Ellen's Instagram Page: https://www.instagram.com/ellenmackenziee/  Ellen on TikTok: https://www.tiktok.com/@ellenmackenzieee?lang=en  Buy Ellen's Book: https://www.ellenmackenzie.com/book

This episode is brought to you by Riverside. Use the code DishingupDigital and save! https://creators.riverside.fm/DishingUpDigital ~~~ In this episode, Ellen Mackenzie discusses the different social media platforms she uses in her business and ranks them based on their organic exposure, connection, direct sales, and evergreen content. She starts with YouTube, which she rates highly for organic exposure and evergreen content. She then moves on to Instagram, discussing both the paid and organic sides of the platform. Next, she talks about her podcast and rates it highly for connection and evergreen content. She also discusses TikTok and email marketing, highlighting their strengths and weaknesses. Ellen emphasizes the importance of finding joy in the content creation process and tailoring your platform choices to your strengths and preferences. Takeaways YouTube is great for organic exposure and evergreen content, but it may receive more hate comments compared to other platforms. Instagram can provide both organic and paid exposure, but the quality of leads from paid ads may be lower. Podcasting allows for a strong connection with the audience and can lead to direct sales, but it requires consistent content creation. TikTok offers organic exposure and evergreen content, but it can be challenging to handle the highs and lows of the platform. Email marketing provides a direct connection with the audience and can lead to direct sales, but it requires building an email list and setting up automated funnels. If you have the time, please could you rate and review this podcast or subscribe to it. It really helps us to continue making this free content for you and we just generally appreciate that you would do this for us! Have a great week guys!Ellen xx ~~~ Mentioned in today's episode: The tools I use in my business, with some affiliate links as well! : https://www.ellenmackenzie.com/tools  My Template bundle: https://www.ellenmackenzie.com/offers/DwKaVUZd/checkout  Want to get more Ellen or Work with her and her team? Check out the Dishing Up Digital Agency website for more information and to contact us: https://www.dishingupdigital.com/ Join the Dishing up Digital School: https://www.dishingupdigital.com/courses  Ellen's Instagram Page: https://www.instagram.com/ellenmackenziee/  Ellen on TikTok: https://www.tiktok.com/@ellenmackenzieee?lang=en  Buy Ellen's Book: https://www.ellenmackenzie.com/book 

This episode is brought to you by Riverside. Use the code DishingupDigital and save! https://creators.riverside.fm/DishingUpDigital ~~~ In this episode, Ellen Mackenzie discusses the Instagram strategy of Rare Beauty: https://www.instagram.com/rarebeauty/ , a brand started by Selena Gomez. She highlights the importance of variety in content types and styles, showcasing both professional and organic content. She emphasizes the power of showing the person behind the brand and suggests collaborations with influencers to add a touch of celebrity to the strategy. Ellen also emphasizes the need for content that builds a connection with the audience and aligns with the brand's mission and values. She concludes by encouraging listeners to learn from industry leaders and put their own spin on strategies. Takeaways Include a variety of content types and styles in your Instagram strategy. Show the person behind the brand to build a connection with the audience. Consider collaborations with influencers to add a touch of celebrity to your strategy. Create content that aligns with your brand's mission and values. Learn from industry leaders and put your own spin on strategies. If you have the time, please could you rate and review this podcast or subscribe to it. It really helps us to continue making this free content for you and we just generally appreciate that you would do this for us! Have a great week guys!Ellen xx ~~~ Mentioned in today's episode: Episode on How to Create a Social media Strategy in 2024: https://pod.link/1576083467/episode/0a87e2f7d6e48080fa3f2ed69afe6f73  Want to get more Ellen or Work with her and her team? FREE WEBINAR: How to become a Social Media Manager: https://www.ellenmackenzie.com/freewebinar  Check out the Dishing Up Digital Agency website for more information and to contact us: https://www.dishingupdigital.com/ Join the Dishing up Digital School: https://www.dishingupdigital.com/courses  Ellen's Instagram Page: https://www.instagram.com/ellenmackenziee/  Ellen on TikTok: https://www.tiktok.com/@ellenmackenzieee?lang=en  Buy Ellen's Book: https://www.ellenmackenzie.com/book 

This episode is brought to you by Riverside. Use the code DishingupDigital and save! https://creators.riverside.fm/DishingUpDigital ~~~ This episode is the Niching module from my Dishing Up Digital School. Please excuse references to images and video, but I thought this would be a great way to showcase the type of info you would be getting when you join the Dishing up Digital School. If you are intrigues and would like to join us, I recommend you watch my FREE WEBINAR and then at the end you get a discount code to use for joining the school: https://www.ellenmackenzie.com/freewebinar Takeaways Choosing a niche is an important first step in starting a social media business, but it's not a make or break decision. You can always change your niche as you gain more experience and understanding of your target audience. Niching down can make you more attractive to clients because it positions you as a specialist in a specific industry or platform. Understanding the pain points of your target audience is crucial in creating compelling pitches and packages that offer solutions to their problems. As your business grows, your niche may evolve and broaden to cater to a wider range of clients and industries. Passion and expertise in your chosen niche can set you apart from other social media managers and make you more appealing to potential clients. If you have the time, please could you rate and review this podcast or subscribe to it. It really helps us to continue making this free content for you and we just generally appreciate that you would do this for us! Have a great week guys!Ellen xx ~~~ Want to get more Ellen or Work with her and her team? Check out the Dishing Up Digital Agency website for more information and to contact us: https://www.dishingupdigital.com/ Join the Dishing up Digital School: https://www.dishingupdigital.com/courses  Ellen's Instagram Page: https://www.instagram.com/ellenmackenziee/  Ellen on TikTok: https://www.tiktok.com/@ellenmackenzieee?lang=en  Buy Ellen's Book: https://www.ellenmackenzie.com/book

This episode is brought to you by Riverside. Use the code DishingupDigital and save! https://creators.riverside.fm/DishingUpDigital ~~~ In this episode, Ellen discusses imposter syndrome and shares practical tips for managing it. She emphasises that imposter syndrome is a common experience at every stage of business and cannot be completely eliminated. The first tip she offers is to learn to identify fact from fiction and recognise the false narratives created by our brains. The second tip is to get comfortable with not knowing everything and be willing to learn along the way. The third tip is to change your perspective and focus on your achievements and positive feedback. The fourth tip is to reconnect with your why and remember the impact you have on others. By implementing these strategies, you can overcome imposter syndrome and succeed in your business. If you have the time, please could you rate and review this podcast or subscribe to it. It really helps us to continue making this free content for you and we just generally appreciate that you would do this for us! Have a great week guys!Ellen xx ~~~ Mentioned in today's episode: Check out my YouTube Channel: https://www.youtube.com/@EllenandTara  Want to get more Ellen or Work with her and her team? Check out the Dishing Up Digital Agency website for more information and to contact us: https://www.dishingupdigital.com/ Join the Dishing up Digital School: https://www.dishingupdigital.com/courses  Ellen's Instagram Page: https://www.instagram.com/ellenmackenziee/  Ellen on TikTok: https://www.tiktok.com/@ellenmackenzieee?lang=en  Buy Ellen's Book: https://www.ellenmackenzie.com/book

This episode is brought to you by Riverside. Use the code DishingupDigital and save! https://creators.riverside.fm/DishingUpDigital ~~~ Charlotte, the owner of Buttered Branding, shares her journey as a social media manager and the challenges she faced. She discusses the importance of increasing prices and overcoming imposter syndrome. Charlotte also highlights the value of referrals in finding high-ticket clients. She shares her experience of juggling work and motherhood and emphasises the need for self-care. Charlotte's biggest milestone is being a guest on the Dishing Up Digital podcast (high praise Charlotte!), and her future goals include growing her agency and specialising in the fashion and beauty industry. She highly recommends the Dishing Up Digital School for its valuable content and strategies. Takeaways Increasing prices is essential to value your work and attract higher-paying clients. Referrals from satisfied clients can lead to high-ticket clients. Juggling work and motherhood requires prioritizing self-care and being adaptable. Setting goals and focusing on a niche industry can help grow your business. The Dishing Up Digital School provides valuable content and strategies for social media managers. If you have the time, please could you rate and review this podcast or subscribe to it. It really helps us to continue making this free content for you and we just generally appreciate that you would do this for us! Have a great week guys!Ellen xx ~~~ Mentioned in today's episode: Check out Charlotte's Instagram Page @butteredbranding: https://www.instagram.com/butteredbranding/   My Reel about $300 clients vs $10K clients: https://www.instagram.com/p/C4bS3A2y_I8/  Want to get more Ellen or Work with her and her team? Check out the Dishing Up Digital Agency website for more information and to contact us: https://www.dishingupdigital.com/ Join the Dishing up Digital School: https://www.dishingupdigital.com/courses  Ellen's Instagram Page: https://www.instagram.com/ellenmackenziee/  Ellen on TikTok: https://www.tiktok.com/@ellenmackenzieee?lang=en  Buy Ellen's Book: https://www.ellenmackenzie.com/book 

This episode is brought to you by Riverside. Use the code DishingupDigital and save! https://creators.riverside.fm/DishingUpDigital ~~~ Join my new course - DISHING UP INSTAGRAMWork with me over 8 weeks to build a personalised, bulletproof Instagram strategy utilising your unique personal brand.Enrol Now: https://www.ellenmackenzie.com/dishing-up-instagram - Enrolments close 22 April 2024 (NZT), so if you are listening to this on the day of release you have mere hours to enroll! ~~~ In this episode, Ellen Mackenzie shares some raw and honest truths about being a freelancer and running her own business. She discusses the ups and downs of income, the impact of stress on her body, the challenges of managing taxes, losing clients, and her struggles with being a boss. Through these truths, she emphasiSes the importance of being open and authentic, learning from mistakes, and finding what works best for oneself. Takeaways: Being a freelancer comes with both highs and lows in terms of income, and it's important to plan and manage finances accordingly. Stress is a common part of running a business, and it's crucial to develop a healthy relationship with stress and find effective ways to manage it. Managing taxes can be challenging, and it's important to stay organized and seek professional advice to avoid mistakes. Losing clients is a normal part of freelancing, and it's important to see it as an opportunity for growth and new opportunities. Being a boss and managing contractors can be difficult, and it's important to find a management style that works best for oneself and the business. If you have the time, please could you rate and review this podcast or subscribe to it. It really helps us to continue making this free content for you and we just generally appreciate that you would do this for us! Have a great week guys!Ellen xx ~~~ Mentioned in today's episode: My "Social Media is Fake" TikTok Post: https://www.tiktok.com/@ellenmackenzieee/photo/7350062321009544456?lang=en  Want to get more Ellen or Work with her and her team? Check out the Dishing Up Digital Agency website for more information and to contact us: https://www.dishingupdigital.com/ Join the Dishing up Digital School: https://www.dishingupdigital.com/courses  Ellen's Instagram Page: https://www.instagram.com/ellenmackenziee/  Ellen on TikTok: https://www.tiktok.com/@ellenmackenzieee?lang=en  Buy Ellen's Book: https://www.ellenmackenzie.com/book   

Join my new course - DISHING UP INSTAGRAMWork with me over 8 weeks to build a personalised, bulletproof Instagram strategy utilising your unique personal brand.Enrol Now: https://www.ellenmackenzie.com/dishing-up-instagram  ~~~ In this episode, Ellen discusses the effectiveness of 30-day posting challenges on Instagram. She shares her own experiences with posting challenges and provides insights into the results she has achieved. Ellen emphasizes the importance of setting realistic goals and creating a custom strategy that aligns with individual capabilities and preferences. She also highlights the significance of quality content and audience research in driving Instagram growth. Overall, Ellen concludes that while 30-day posting challenges can be beneficial, they should be tailored to each person's unique circumstances and goals. Takeaways: 30-day posting challenges on Instagram can be effective for growth, but they should be tailored to individual capabilities and preferences. Setting realistic goals and focusing on quality content are key to the success of posting challenges. Audience research and understanding your target audience are crucial for driving Instagram growth. Consistency and longevity in posting challenges can lead to significant results over time. A personalised and adaptable posting challenge is more sustainable and enjoyable than a one-size-fits-all approach. If you have the time, please could you rate and review this podcast or subscribe to it. It really helps us to continue making this free content for you and we just generally appreciate that you would do this for us! Have a great week guys!Ellen xx ~~~ Mentioned in today's episode: My 30 Day Reels Challenge episode from 2022: https://pod.link/1576083467/episode/a0c176bfe929933e6a3e0cb01235d8fa  Watch my YouTube video from my 1 April 2024 Episode: How to Create a Social Media Strategy in 2024 Episode on Paid Ads: https://pod.link/1576083467/episode/b4480c522c5b53ba4bc06f3fb922f4a8  Manychat Automations: https://manychat.com/  Want to get more Ellen or Work with her and her team? Check out the Dishing Up Digital Agency website for more information and to contact us: https://www.dishingupdigital.com/ Join the Dishing up Digital School: https://www.dishingupdigital.com/courses  Ellen's Instagram Page: https://www.instagram.com/ellenmackenziee/  Ellen on TikTok: https://www.tiktok.com/@ellenmackenzieee?lang=en  Buy Ellen's Book: https://www.ellenmackenzie.com/book 

Sign up for my Free Live Workshop happening this Friday 12 April (NZT): https://www.ellenmackenzie.com/Instagramworkshop  ~~~ In this episode, Ellen reflects on her 10-year journey on Instagram and shares 10 lessons she has learned as a creator. She emphasizes the importance of content creation as a skill that needs to be developed over time. She also discusses the significance of having a reason for people to follow you, rather than just having a niche. Ellen highlights the importance of putting effort into content creation and the ups and downs of engagement. She also talks about the evolution of content formats and trends on Instagram, and the balance between curation and authenticity. Ellen emphasizes the power of connection and the importance of trusting oneself and listening to one's own opinions.  Takeaways: Content creation is a skill that needs to be developed over time. Having a reason for people to follow you is more important than having a niche. Putting effort into content creation leads to better results. Content formats and trends on Instagram change over time. Connection with the audience is the most important outcome of social media. Metrics will always go up and down, so don't focus too much on vanity metrics. Size doesn't matter on Instagram; connection and engagement are more important. There is a balance between curation and authenticity on Instagram. Trust yourself and listen to your own opinions and instincts. Don't be afraid to mute industry leaders and listen to yourself. If you have the time, please could you rate and review this podcast or subscribe to it. It really helps us to continue making this free content for you and we just generally appreciate that you would do this for us! Have a great week guys!Ellen xx ~~~ Mentioned in today's episode: Ellen’s first Instagram Post: https://www.instagram.com/p/SHuCbOgUQg/ Want to get more Ellen or Work with her and her team? Check out the Dishing Up Digital Agency website for more information and to contact us: https://www.dishingupdigital.com/ Join the Dishing up Digital School: https://www.dishingupdigital.com/courses  Ellen's Instagram Page: https://www.instagram.com/ellenmackenziee/  Ellen on TikTok: https://www.tiktok.com/@ellenmackenzieee?lang=en  Buy Ellen's Book: https://www.ellenmackenzie.com/book 

This episode is brought to you by Riverside. Use the code DishingupDigital and save! https://creators.riverside.fm/DishingUpDigital ~~~ In this conversation, Ellen shares five effective tips for building a social media strategy in 2024. She emphasises the importance of setting goals, conducting competitive research, choosing the right platform, creating a posting schedule, and developing content themes. She also provides insights into her own personal social media strategy for 2024, highlighting the importance of aligning goals with content and adapting strategies based on different phases of business. Ellen emphasises the need for personalised strategies that cater to individual goals, audience needs, and content preferences. TAKEAWAYS: Setting clear goals is essential for building an effective social media strategy. Conducting competitive research and audience analysis helps in validating content ideas and identifying unique value propositions. Choosing the right platform(s) and creating a posting schedule are crucial for reaching and engaging the target audience. Developing content themes and a social media funnel helps in organizing and structuring content for maximum impact. Personalizing the strategy based on goals, audience needs, and content preferences is key to success. If you have the time, please could you rate and review this podcast or subscribe to it. It really helps us to continue making this free content for you and we just generally appreciate that you would do this for us! Have a great week guys!Ellen xx ~~~ Mentioned in today's episode: Follow Ellen on her You tube channel: https://youtube.com/@EllenandTara?si=qfpesQsxauPToyhR  Want to get more Ellen or Work with her and her team? Check out the Dishing Up Digital Agency website for more information and to contact us: https://www.dishingupdigital.com/ Join the Dishing up Digital School: https://www.dishingupdigital.com/courses  Ellen's Instagram Page: https://www.instagram.com/ellenmackenziee/  Ellen on TikTok: https://www.tiktok.com/@ellenmackenzieee?lang=en  Buy Ellen's Book: https://www.ellenmackenzie.com/book

This episode is brought to you by Riverside. Use the code DishingupDigital and save! https://creators.riverside.fm/DishingUpDigital ~~~ Please note that this episode was recorded prior to the news coming out that Kate Middleton has been undergoing chemotherapy. In this episode, Ellen discusses the Kate Middleton drama and its connection to authentic marketing on social media. The manipulated photo released by Kate and William sparked a conversation about the expectations of audiences and the importance of authenticity. Ellen compares the Royal Family's approach to that of Rare Beauty, a brand that embraces authenticity and community. The discussion also touches on the trend of extreme authenticity on social media, using Nara Smith as an example. The episode concludes with a call for more authentic content in 2024. Takeaways Audiences crave authenticity on social media and are less willing to accept overly polished and manipulated content. Businesses and public figures should strive to connect with their audience on a more personal and authentic level. Authenticity can lead to higher engagement and a stronger relationship with the audience. The Royal Family and Rare Beauty are examples of brands that have successfully embraced authenticity in their content. If you have the time, please could you rate and review this podcast or subscribe to it. It really helps us to continue making this free content for you and we just generally appreciate that you would do this for us! Have a great week guys!Ellen xx ~~~ Want to get more Ellen or Work with her and her team? Check out the Dishing Up Digital Agency website for more information and to contact us: https://www.dishingupdigital.com/ Join the Dishing up Digital School: https://www.dishingupdigital.com/courses  Ellen's Instagram Page: https://www.instagram.com/ellenmackenziee/  Ellen on TikTok: https://www.tiktok.com/@ellenmackenzieee?lang=en  Buy Ellen's Book: https://www.ellenmackenzie.com/book

This episode is brought to you by Riverside. Use the code DishingupDigital and save! https://creators.riverside.fm/DishingUpDigital ~~~ In this episode, Ellen discusses the differences between viral and low-performing posts on Instagram and introduces the concept of a social media funnel. She explains how different types of content serve different purposes within the funnel and emphasizes the importance of understanding where each piece of content fits in the overall strategy. Ellen also shares examples from her own experience and highlights the fluctuations in engagement and views that even successful creators like Jenna Kutcher experience. She concludes by mentioning upcoming episodes and inviting listeners to join her Instagram group coaching program. View the posts here: Viral - https://www.instagram.com/p/C4bS3A2y_I8/ "Flop" - https://www.instagram.com/p/C4WJEZASdL7/  Takeaways Not every Instagram post is meant to go viral; different types of content serve different purposes within a social media funnel. Understanding where each piece of content fits in the funnel helps optimize the overall strategy and increase conversions. Fluctuations in engagement and views are normal, even for successful creators; it's important not to be too hard on oneself. Joining a group coaching program can provide valuable insights and guidance for optimizing Instagram strategy. If you have the time, please could you rate and review this podcast or subscribe to it. It really helps us to continue making this free content for you and we just generally appreciate that you would do this for us! Have a great week guys!Ellen xx ~~~ Mentioned in today's episode: Waitlist now for my NEW Instagram Group Coaching Course (open to all service based entrepreneurs, not just Social Media Managers): https://www.ellenmackenzie.com/dishing-up-instagram  Jenna Kutcher on Instagram: https://www.instagram.com/jennakutcher/  Want to get more Ellen or Work with her and her team? Check out the Dishing Up Digital Agency website for more information and to contact us: https://www.dishingupdigital.com/ Join the Dishing up Digital School: https://www.dishingupdigital.com/courses  Ellen's Instagram Page: https://www.instagram.com/ellenmackenziee/  Ellen on TikTok: https://www.tiktok.com/@ellenmackenzieee?lang=en  Buy Ellen's Book: https://www.ellenmackenzie.com/book   

This episode is brought to you by Riverside. Use the code DishingupDigital and save! https://creators.riverside.fm/DishingUpDigital  ~~~ In this episode, Ellen interviews Jade, a successful social media manager, about her journey in the industry. Jade shares how she transitioned from studying psychology to pursuing her passion for social media management. She discusses the challenges she faced in scaling her business and going full-time. Jade emphasizes the importance of increasing prices and targeting established businesses to achieve financial success. She also shares her strategies for finding clients, including in-person meetings, cold pitching, and engaging in Facebook groups. Jade highlights the challenges of work-life balance and organization in social media management and offers insights into maintaining healthy habits and morning routines. She shares her biggest milestone of booking an international client and discusses her future plans for her business. Jade concludes by reflecting on the impact of the Dishing Up Digital School and the importance of perseverance in the industry. Follow Jade over on Instagram https://www.instagram.com/jade.mc.neil/  Takeaways Transitioning from a different field to social media management is possible with passion and determination. Increasing prices and targeting established businesses can lead to higher income and better work-life balance. Finding clients can be achieved through in-person meetings, cold pitching, and engaging in Facebook groups. Maintaining healthy habits and morning routines is crucial for productivity and work-life balance. Perseverance and not giving up are key to success in the social media management industry. If you have the time, please could you rate and review this podcast or subscribe to it. It really helps us to continue making this free content for you and we just generally appreciate that you would do this for us! Have a great week guys!Ellen xx ~~~ Want to get more Ellen or Work with her and her team? Check out the Dishing Up Digital Agency website for more information and to contact us: https://www.dishingupdigital.com/ Join the Dishing up Digital School: https://www.dishingupdigital.com/courses  Ellen's Instagram Page: https://www.instagram.com/ellenmackenziee/  Ellen on TikTok: https://www.tiktok.com/@ellenmackenzieee?lang=en  Buy Ellen's Book: https://www.ellenmackenzie.com/book 

This episode is brought to you by Riverside. Use the code DishingupDigital and save! https://creators.riverside.fm/DishingUpDigital ~~~ In this episode, Ellen discusses strategies for booking clients as a social media manager. She emphasises the importance of changing your mindset and realising that there are clients everywhere. Ellen shares her own experiences with cold pitching and pitching in Facebook groups, highlighting the need for a well-written pitch and a strong set of services. She also explores the power of personal connections and networking, encouraging listeners to attend in-person events and build their network. The episode concludes with a call to action to take proactive steps in finding clients. Takeaways There are clients everywhere, and it's important to change your mindset and believe in the abundance of opportunities. Cold pitching and pitching in Facebook groups can be effective strategies for finding clients, but it's crucial to have a well-written pitch and a strong set of services. Utilizing personal connections, such as family and friends, can help you gain social proof and build your portfolio. Building your network and making in-person connections through events and networking groups can lead to referrals and new clients. If you have the time, please could you rate and review this podcast or subscribe to it. It really helps us to continue making this free content for you and we just generally appreciate that you would do this for us! Have a great week guys!Ellen xx ~~~ Mentioned in today's episode: Oops you missed out on my live training series! But you can check out my other free webinar here: https://www.ellenmackenzie.com/freewebinar Watch my YouTube video on 30 Steps to Becoming a Social Media Manager Want to get more Ellen or Work with her and her team? Check out the Dishing Up Digital Agency website for more information and to contact us: https://www.dishingupdigital.com/ Join the Dishing up Digital School: https://www.dishingupdigital.com/courses  Ellen's Instagram Page: https://www.instagram.com/ellenmackenziee/  Ellen on TikTok: https://www.tiktok.com/@ellenmackenzieee?lang=en  Buy Ellen's Book: https://www.ellenmackenzie.com/book 

This episode is brought to you by Riverside. Use the code DishingupDigital and save! https://creators.riverside.fm/DishingUpDigital ~~~ FREE 3 Day LIVE Training Series: Pricing Unlocked! What to Charge as a Social media Manager https://www.ellenmackenzie.com/pricingunlocked   ~~~ In this episode, Ellen interviews Kelly, a social media manager and graphic designer, about her journey in entrepreneurship. Kelly shares her experiences and challenges in starting her own business and offers advice for overcoming self-doubt and fear. She discusses the importance of networking and finding clients in her niche industry. Kelly also emphasizes the value of pushing oneself and taking bold steps to achieve personal and professional growth. She highlights the benefits of the Dishing Up Digital School in providing relatable and practical guidance for aspiring social media managers. Takeaways: Overcoming self-doubt and imposter syndrome is a common experience for entrepreneurs and social media managers. Networking in person can be a powerful way to find clients and build relationships in a niche industry. Taking bold steps and embracing fear is essential for personal and professional growth. Financial independence and the ability to support oneself are crucial for making difficult decisions and leaving toxic situations. Check out Kelly over on her Instagram page: https://www.instagram.com/kelchadesign/  I love you supporting me by listening to this podcast, but you can go one step further by subscribing and/or reviewing this podcast - it really helps me to continue to make and produce this content for you. Have a great week Guys! Ellen xx ~~~ Want to work with Ellen and her team? Check out the Dishing Up Digital Agency website for more information and to contact us: https://www.dishingupdigital.com/ Join the Dishing up Digital School: https://www.dishingupdigital.com/courses  Ellen's Instagram Page: https://www.instagram.com/ellenmackenziee/  Ellen on TikTok: https://www.tiktok.com/@ellenmackenzieee?lang=en  Buy Ellen's Book: https://www.ellenmackenzie.com/book 

This episode is brought to you by Riverside. Use the code DishingupDigital and save! https://creators.riverside.fm/DishingUpDigital Summary In this episode, Ellen Mackenzie discusses the importance of defining personal goals and creating one's own definition of success. She shares her experience of turning down a potential $30,000 client and reflects on how her goals and priorities have evolved over time. Ellen emphasises the need to resist societal pressures and stay true to one's own vision of success. She encourages listeners to define their own goals and recenter themselves on what they truly want to achieve in their business.   Takeaways Take the time to define your own goals and create your own definition of success. Don't let societal pressures or others' definitions of success impact your own vision. Reflect on your personal growth and how your goals and priorities have evolved over time. Stay true to your own vision and focus on what brings you joy and fulfillment in your business. If you have the time, please could you rate and review this podcast or subscribe to it. It really helps us to continue making this free content for you and we just generally appreciate that you would do this for us! Have a great week guys! Ellen xx ~~~ Mentioned in today's episode: $0 - $5K Months: My Journey as Social Media Manager: https://open.spotify.com/episode/3js8gqYRAL67sVLq5OrYqP?si=51a5149bd7ca415c  Want to work with Ellen and her team? Check out the Dishing Up Digital Agency website for more information and to contact us: https://www.dishingupdigital.com/ FREE 3 Day LIVE Training Series: Pricing Unlocked! What to Charge as a Social media Manager https://www.ellenmackenzie.com/pricingunlocked   Join the Dishing up Digital School: https://www.dishingupdigital.com/courses  Ellen's Instagram Page: https://www.instagram.com/ellenmackenziee/  Ellen on TikTok: https://www.tiktok.com/@ellenmackenzieee?lang=en  Buy Ellen's Book: https://www.ellenmackenzie.com/book 

This episode is brought to you by Riverside. Use the code DishingupDigital and save!https://creators.riverside.fm/DishingUpDigital In this episode, I interview Christine, a social media manager who recently went full-time in her business. We discuss her journey from being a mechanical engineer to starting her own social media management business. Christine shares her experiences in scaling her business and getting more clients, as well as the challenges she faced in making the transition to full-time. We also discuss the highs and lows of being a social media manager and Christine's recommendation of the Dishing Up Digital School.   Takeaways: Starting a business requires taking messy action and not waiting for everything to be perfect. In-person outreach and networking can be an effective way to find clients. Quitting a corporate job to pursue your own business can be terrifying, but it's important to trust in yourself and your abilities. The favorite aspects of being a social media manager include content creation and the creative freedom it offers. The most challenging aspects of being a social media manager include managing client expectations and task management. If you have the time, please could you rate and review this podcast or subscribe to it. It really helps us to continue making this free content for you and we just generally appreciate that you would do this for us!  Have a great week guys!Ellenxx ~~~ Want to work with Ellen and her team? Check out the Dishing Up Digital Agency website for more information and to contact us: https://www.dishingupdigital.com/  Watch Ellen's Free Webinar on How to Become a Social Media Manager Join the Dishing up Digital School: https://www.dishingupdigital.com/courses  Ellen's Instagram Page: https://www.instagram.com/ellenmackenziee/ Ellen on TikTok: https://www.tiktok.com/@ellenmackenzieee?lang=en Buy Ellen's Book: https://www.ellenmackenzie.com/book 

If you're a long time listener of the podcast, you'll know that I'm a Swifty. So, there was bound to be a Taylor Swift episode at some point! Don't worry, we are short and succinct! In this episode, Ellen discusses Taylor Swift's journey and the perception of failure in society. She highlights the lessons in resilience and building a business that can be learned from Swift's experiences. Ellen explores Swift's comeback and success, as well as the challenges and doubts she faced in her career. She also emphasizes the importance of reclaiming past work and embracing failure as a means of growth and success. Takeaways: Failure is not the end; it is an opportunity for growth and success. Resilience and perseverance are key qualities in building a successful business. Society often idolizes successful individuals without considering the challenges they have faced. Reclaiming past work and embracing failure can lead to new opportunities and achievements. If you have the time, please could you rate and review this podcast or subscribe to it. It really helps us to continue making this free content for you and we just generally appreciate that you would do this for us!  Have a great week guys!Ellenxx ~~~ Want to work with Ellen and her team? Check out the Dishing Up Digital Agency website for more information and to contact us: https://www.dishingupdigital.com/  Watch Ellen's Free Webinar on How to Become a Social Media Manager Join the Dishing up Digital School: https://www.dishingupdigital.com/courses  Ellen's Instagram Page: https://www.instagram.com/ellenmackenziee/ Ellen on TikTok: https://www.tiktok.com/@ellenmackenzieee?lang=en Buy Ellen's Book: https://www.ellenmackenzie.com/book 

Yes, it’s another juicy episode and it’s a little longer than usual too! This topic came from my Instagram DMs - so if you have any topics you’d like me to explore on the podcast, please reach out! Now, ads are not something I completely understand too much - I’m an organic girly at heart, but I do run ads in my business and help facilitate them for some of my clients. I definitely understand how they can work for you and your business. In this episode, I chat through the Pros & Cons of running ads, how to set up a strategic ads campaign, and let you know what happened when I stopped running my own ads for a month If you have the time, please could you rate and review this podcast or subscribe to it. It really helps us to continue making this free content for you and we just generally appreciate that you would do this for us!  Have a great week guys!Ellenxx ~~~ Want to work with Ellen and her team? Check out the Dishing Up Digital Agency website for more information and to contact us: https://www.dishingupdigital.com/  Watch Ellen's Free Webinar on How to Become a Social Media Manager Join the Dishing up Digital School: https://www.dishingupdigital.com/courses  Ellen's Instagram Page: https://www.instagram.com/ellenmackenziee/ Ellen on TikTok: https://www.tiktok.com/@ellenmackenzieee?lang=en Buy Ellen's Book: https://www.ellenmackenzie.com/book 

Ok Guys, I recorded this episode fresh off the plane from the USA and I was in a super productive, thriving mindset. I had even unpacked my suitcase and cleared my emails! I hadn't felt like this in a long time, so it made sense to record this episode on mindset. TBH the New Year's fever hadn't hit me and I was just too tired to set my goals and forecast the year. And I think we just need to give ourselves permission to relax, take it easy - we don't need to subscribe to the New Year hype of starting the year with a bang and rearing to go. But now I've settled in, I'm fresh from having a holiday, and I'm feeling ready to go. And to do that, we get our mindset in check. I'm seeing this a lot in our community at the moment and that's how much your mindset affects your ability to book clients. This is what I'm un-packing in this episode. I hope you're excited to listen! If you have the time, please could you rate and review this podcast or subscribe to it. It really helps us to continue making this free content for you and we just generally appreciate that you would do this for us!  Have a great week guys!Ellenxx ~~~ More Episodes on Mindset: Tackling your fear of failure: https://open.spotify.com/episode/2BLFh24NP2TLka9Lbrj1LT?si=aef37f12d6ff4fc4 How going to therapy changed my business: https://open.spotify.com/episode/2KtOWUPyA6SSeFu8xgN030?si=745ab439ff09438f Setting Boundaries with Clients: https://open.spotify.com/episode/6x7rqldgzGyzQLPRpOoi7b?si=fa32552f6a204b4a Punching Fear in the Face and Starting your Business: https://open.spotify.com/episode/3FswHurwiJlmZMx9aMQt2c?si=edb7d26193b043d3 Burnout & Therapy as an Entrepreneur: https://open.spotify.com/episode/2TK03TBNyYBunVKmRrn31J?si=99bd12377a8f485f Failure & Falling Flat on My Face: My Mindset as a 6-Figure Business Owner: https://open.spotify.com/episode/1kw1A62ZvqrenS4X0ns4TH?si=8c97c9d367e5478a Want to work with Ellen and her team? Check out the Dishing Up Digital Agency website for more information and to contact us: https://www.dishingupdigital.com/  Watch Ellen's Free Webinar on How to Become a Social Media Manager Join the Dishing up Digital School: https://www.dishingupdigital.com/courses  Ellen's Instagram Page: https://www.instagram.com/ellenmackenziee/ Ellen on TikTok: https://www.tiktok.com/@ellenmackenzieee?lang=en Buy Ellen's Book: https://www.ellenmackenzie.com/book 

Today is all about Outsourcing vs Hiring a Coach. I, in no way, prefer one over the other, but instead it's more about the timing of them. You guys know I'm an advocate for outsourcing and how essential it is for business owners who want to scale. Any time I've reached an income cap or I haven't been able to reach a certain goal, hiring a specialist or a contractor has been the way to help me break through that boundary. However, I think that hiring a coach can be another way to break those boundaries as well. It really just comes down to where you are in your business. So listen as I go through how each of these have impacted my business, and when I've found that the timing is right for going with either of these options. If you haven't already, listen to my previous episode on outsourcing here: Outsourcing as an Online Business Owner And as always, I'd love to hear what you think. Flick me a DM and tell me if you've invested in a coach for your business, or if you've started outsourcing. You can also message me any questions you have.  If you have the time, please could you rate and review this podcast or subscribe to it. It really helps us to continue making this free content for you and we just generally appreciate that you would do this for us!  Have a great week guys!Ellenxx ~~~ Want to work with Ellen and her team? Check out the Dishing Up Digital Agency website for more information and to contact us: https://www.dishingupdigital.com/  Watch Ellen's Free Webinar on How to Become a Social Media Manager Join the Dishing up Digital School: https://www.dishingupdigital.com/courses  Ellen's Instagram Page: https://www.instagram.com/ellenmackenziee/ Ellen on TikTok: https://www.tiktok.com/@ellenmackenzieee?lang=en Buy Ellen's Book: https://www.ellenmackenzie.com/book