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Ellen Mackenzie
The Dishing Up Digital Podcast is here to empower social media managers to build their dream life and business.
In this podcast, you will learn everything there is to know about being a successful social media manager. From social strategy and Instagram hacks through to practical business advice like how to host a sales call or the mindset of an entrepreneur.
I started my business as a small side hustle and quickly discovered the demand and growth potential in this industry. Within 10 months, I had scaled my business to match my corporate job and decided it was time to leave the 9-5 world and go all-in on my business. Now I run a six-figure agency and coaching business from the comfort of my own home in New Zealand!
If you're ready to create your own life of freedom, you've come to the right place. Grab a cup of tea or a glass of rose, and let's turn those dreams into a reality.
Your Tiktok Strategy for 2023: $10k Months from Organic Tiktok Leads with Maureens Marketing
Have your notebook at the ready, as there are so many 'Gold Nuggets' dropped in this episode that you'll want to have them to reflect on later!
Maureen is a US based Social Media Strategist, who helps entrepreneurs build their personal brand online to grow their following. Her main social channel is TikTok and she takes us through how she grew her following on that platform as well as how she consistently gets client leads organically from it. Maureen has great advice around being organised with your content, as well as how to create and build up your own back log of content ready to go.
Did I mention she's also achieved all this at the age of 18!
Listen now, to hear her journey, why she got banned from Etsy, and the lightbulb moment when she realised she may not need a College degree after all.
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Thank you so much for listening. If you are enjoying the Dishing Up Digital Podcast, please leave a review on Apple and let me know! Don't forget to connect with me over on Instagram, let me know what you would like to hear in future episodes, and share this episode with anyone you think would benefit from it!
Links & Resources:
Follow Maureen on TikTok
Follow Maureen on Instagram
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Connect with Ellen on Instagram
29:5426/12/2022
How Much Money I Made in 2022
Yes, I'm jumping on the bandwagon and telling you how much money I made in 2022.
In this episode I'll tell you what my total revenue is for 2022, and then how much of that then goes on expenses. I'll go through my full product suite and they contribute to my revenue.
Please note that this podcast was also recorded for my You Tube channel, so keep an eye out on that for the visual version.
Thank you so much for listening. If you are enjoying the Dishing Up Digital Podcast, please leave a review on Apple and let me know! Don't forget to connect with me over on Instagram, let me know what you would like to hear in future episodes, and share this episode with anyone you think would benefit from it!
Links & Resources:
Get on the waitlist for my BOOK!
See more info on my courses HERE
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16:1418/12/2022
I Wrote A Book!
I. WROTE. A. BOOK!
You best believe I'm screaming this from the rooftops, and I'm not even sorry about it. It's not surprise that this episode is all about the book, a bit of my process and what you can expect from it. Have a listen, tell me what you think, and get on the waitlist (link below) for MY BOOK!
Thank you so much for listening. If you are enjoying the Dishing Up Digital Podcast, please leave a review on Apple and let me know! Don't forget to connect with me over on Instagram, let me know what you would like to hear in future episodes, and share this episode with anyone you think would benefit from it!
Links & Resources:
Get on the waitlist for my BOOK!
View the cover of my book on instagram HERE.
Dishing Up Digital School
Work with Ellen
Connect with Ellen on Instagram
17:4711/12/2022
How Many Hours a Week do I Work as a Social Media Manager?
If you've followed me for a while, you may be surprised to learn how many hours I actually do in a typical week! I'm very vocal about taking time for self care, finishing the work day early or going to the movies in the middle of the day on a Wednesday - but, I do still put in the full time hustle.
In this short and sweet episode, I go through the variations in my working weeks, working in the weekend, and those times where I don't listen to my own advice and have to have my laptop yanked away from me (ahem, boyfriend, ahem). But also, how good is avoiding that afternoon slump with a little nap!
Thank you so much for listening. If you are enjoying the Dishing Up Digital Podcast, please leave a review on Apple and let me know! Don't forget to connect with me over on Instagram, let me know what you would like to hear in future episodes, and share this episode with anyone you think would benefit from it!
Links & Resources:
Get on the waitlist for my BOOK!
Get my current Instagram Marketing eBook HERE
Dishing Up Digital School
Work with Ellen
Connect with Ellen on Instagram
16:5404/12/2022
How to Get Started on Upwork - Booking $20K Clients with Silvia Pinho
Today I talk to Silvia Pinho who is a freelance Social Media Manager and Online Educator from Portugal. She's a lover of all things cats, Disney and video games. She helps small business owners make social media fun, all while helping her fellow freelancers get more clients for themselves.
Silvia chats to us about her Upwork journey (nearly 10 years!) and gives us some great advice on getting started with Upwork, dealing with imposter syndrome, as well as some common mistakes to avoid.
Thank you so much for listening. If you are enjoying the Dishing Up Digital Podcast, please leave a review on Apple and let me know! Don't forget to connect with me over on Instagram, let me know what you would like to hear in future episodes, and share this episode with anyone you think would benefit from it!
Links & Resources:
See what Silvia's up to on Instagram
Have a look at Silvia's Youtube channel
Dishing Up Digital School
Work with Ellen
Connect with Ellen on Instagram
23:2627/11/2022
Scaling 101: Premium Prices, Offer Suite & Outsourcing
It's one thing to start a business, it's another to keep it growing.
Today we are talking about how to scale your service based business without burning yourself out or starting to hate your job. This is a trap that so many service-based entrepreneurs can easily fall into. You start off with your client's project and you get paid for it. And it's exciting to be getting paid for your creative work at first, however at some point you hit a ceiling and realise that you do want to grow your business and get bigger, but there are only so many hours in a day, and there are only so many clients you can work with.
This is where most entrepreneurs hit a ceiling and they feel like they can't go any further.
In this episode, I am going to go over how to smash through that block and keep scaling your business. And of the 6 core areas to focus on, I'm going to go over Premium Pricing, Crafting an Offer Suite, Marketing & Visibility and Outsourcing.
The full list of 6 is:
Premium Pricing
Crafting an Offer Suite
Marketing & Visibility
Outsourcing
Systems & Scheduling
Mindset & Confidence
Thank you so much for listening. If you are enjoying the Dishing Up Digital Podcast, please leave a review on Apple and let me know! Don't forget to connect with me over on Instagram, let me know what you would like to hear in future episodes, and share this episode with anyone you think would benefit from it!
Links & Resources:
Enroll for my Scale on Social Mastermind course here
Dishing Up Digital School
Work with Ellen
Connect with Ellen on Instagram
23:3420/11/2022
The Dark Side of the Coaching Industry
This is an episode I've wanted to do for a while, but have been avoiding. I have literally recorded a whole podcast on it and deleted it without posting it! But, at the end of the day, I feel really called to talk about this because I am part of the coaching industry and I have purchased many courses & programmes online, which means I have experienced a lot. Everything from being refused a refund when an international retreat wasn't going ahead to being disappointed by the quality of programmes that I've spent thousands on.
In this episode, I'm going to talk through my experiences and by doing so, just bring awareness to things to be on the look out for when you're looking and shopping around for an online course to invest in. And also, I would like this to be educational for those looking to go into the coaching industry, or those who already are, to learn from people's mistakes and to hear what it's like from a user experience.
Enjoy this one guys, and let me know what you think!
Thank you so much for listening. If you are enjoying the Dishing Up Digital Podcast, please leave a review on Apple and let me know! Don't forget to connect with me over on Instagram, let me know what you would like to hear in future episodes, and share this episode with anyone you think would benefit from it!
Links & Resources:
Watch my podcast interview with Vanessa Lau here
Enroll for my Scale on Social Mastermind course here
Dishing Up Digital School
Work with Ellen
Connect with Ellen on Instagram
35:4513/11/2022
3 Sales Strategies to Book Out Your Services
Lately, I've talked a lot about mindset and confidence on the podcast. Today, I wanted to talk about strategy and actionable steps to book clients, to grow our business, to sell more of our services or product.
In this episode, I'll share 3 key strategies on how to increase your sales, and how I've used these sales techniques successfully in my own business.
The topics we cover:
Offering seasonal packages, bonuses & discounts
A.B.S - Always Be Selling (and I cover the Marketing Rule of 7)
Focusing your marketing & selling on solutions and outcomes
Thank you so much for listening. If you are enjoying the Dishing Up Digital Podcast, please leave a review on Apple and let me know! Don't forget to connect with me over on Instagram, let me know what you would like to hear in future episodes, and share this episode with anyone you think would benefit from it!
Links & Resources:
Sign up to get the link to the replay of my webinar: How to Become a Social Media Manager
Website recommended: Sprout Social
Dishing Up Digital School
Work with Ellen
Connect with Ellen on Instagram
20:3506/11/2022
Failure & Falling Flat on your Face: My Mindset as a Six-Figure Business Owner
When it comes to starting a social media business, your first steps might be setting up an instagram page, researching social media strategy, maybe registering an LLC or finding out information on taxes. Maybe you start a website and decide you need to learn more about branding. All of these are great things, but there's one thing people often forget to educate themselves on when starting a busines...
...and that's mindset.
In this episode I talk about the screw up I had in my business the other week. I've decided to dissect what went wrong and talk about how I've developed a mindset to work through my failures, no matter how embarrassing or horrible they are.
The topics we cover:
My Webinar mistake
How to reposition the idea of failure
My 3 practical steps for changing your mindset (including some great book recs)
Thank you so much for listening. If you are enjoying the Dishing Up Digital Podcast, please leave a review on Apple and let me know! Don't forget to connect with me over on Instagram, let me know what you would like to hear in future episodes, and share this episode with anyone you think would benefit from it!
Links & Resources:
Sing up to get the link to the replay of my webinar: How to Become a Social Media Manager
Books recommended: Mindset by Dr Carol Dweck, The Subtle Art of not Giving a F*ck by Mark Manson, Girl on Fire by Cara Alwill Leyba
Dishing Up Digital School
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24:2430/10/2022
What to Charge, Choosing Your Niche & Getting Started as a SMM | A Chat with Lisa from Social Cosmos
In this episode I talk to Lisa from Social Cosmos. Lisa is a student of mine who has successfully turned Social Media Management into a full time career. We chat about her growth as a Social Media Manager, and her tips and advice on getting started. Lisa has some great advice on carving out your own niche, but not letting it define you while you still need clients!
The topics we cover:
Lisa's niching journey and choosing a niche
We talk pricing! What she started out charging, vs now
Highs & lows of the SMM industry
Thank you so much for listening. If you are enjoying the Dishing Up Digital Podcast, please leave a review on Apple and let me know! Don't forget to connect with me over on Instagram, let me know what you would like to hear in future episodes, and share this episode with anyone you think would benefit from it!
Links & Resources:
Check out Lisa's Instagram page here: Social Cosmos
Watch the replay of my FREE WEBINAR here: How to Become a Social Media Manager
Download some freebies to help start your SMM journey here
Dishing Up Digital School
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Connect with Ellen on Instagram
25:5223/10/2022
Side Hustle to Full Time Hustle: 5 Steps to Get There
Join my FREE webinar on How to Become a Social Media Manager - price, package & pitch your way to $5K months.
We'll be diving into...
How to position yourself as an EXPERT in the social media management space (even with NO experience)
Package & price your services so they’re IRRESISTIBLE and get an easy "YES!" from potential clients
How to send the perfect pitch and land your first clients
SIGN UP HERE!
In this episode we are talking all about taking your side hustle and turning it into a full time hustle. I'll go over the steps to take you there and chat about how I applied them in my journey to full-time.
The 5 Steps I cover are:
Get up close and personal with your bank account
Make a solid plan
Dedicate the majority of your time to pitching and networking
Be disciplined
Surround yourself with positive like minded people - joining courses, communities & masterminds
Books Mentioned:
Chillpreneur - By Denise Duffield-Thomas
Get Rich, Luck Bitch - By Denise Duffield-Thomas
We Should all be Millionaires - By Rachel Rodgers
Podcasts Mentioned:
The Chillpreneur Podcast (Erin May Henry)
She Means Business Show (Carrie Green)
Hello Seven Podcast (Rachel Rodgers)
Jereshia Said (Jereshia Hawk)
Girls That Invest
Thank you so much for listening. If you are enjoying the Dishing Up Digital Podcast, please leave a review on Apple and let me know! Don't forget to connect with me over on Instagram, let me know what you would like to hear in future episodes, and share this episode with anyone you think would benefit from it!
Links & Resources:
My very first podcast episode: Dishing Up Digital Episode 1
Dishing Up Digital School
Work with Ellen
Connect with Ellen on Instagram
17:5816/10/2022
How to Become a CONFIDENT Business Owner who is Booked Out!
If you think you need to grow your confidence before starting your own business, think again!
In this episode we are talking all about CONFIDENCE. And how confidence in your busines and/or services directly leads to more profit. I'll share some of my personal struggles with self confidence as well as some of my best strategies to grow your own confidence.
The topics I cover this week are:
"Fake it till you make it"
My one strategy for helping with confidence
The evolution of my business the more my confidence grows
Thank you so much for listening. If you are enjoying the Dishing Up Digital Podcast, please leave a review on Apple and let me know! Don't forget to connect with me over on Instagram, let me know what you would like to hear in future episodes, and share this episode with anyone you think would benefit from it!
Links & Resources:
Podcast Episode on Being an Introvert in Business
Podcast Episode on How Imposter Syndrome is Robbing You
Greys Anatomy Episode with Superman Pose: Season 11, Episode 14
Dishing Up Digital School
Work with Ellen
Connect with Ellen on Instagram
22:0709/10/2022
How Many Times I've Been FIRED and What to do About it
Armed with a cup of tea for this episode, I am ready to spill some tea! It's a juicy episode, but also one that shows my growth over my 4 years in my Social Media Management business.
In this episode I discuss how many times I've been FIRED as a Social Media Manager, how many times I've lost a client and how to navigate that situation. This was always one of my biggest fears when I first got started - young Ellen just wanted to keep all her clients! Listen to how I've grown in this area, the processes I have in place to be prepared for this and tips & tricks on how to react in these situations.
The topics I cover this week are:
How many times I've been "fired"
How to react in these situations
Why losing a client is totally normal
Thank you so much for listening. If you are enjoying the Dishing Up Digital Podcast, please leave a review on Apple and let me know! Don't forget to connect with me over on Instagram, let me know what you would like to hear in future episodes, and share this episode with anyone you think would benefit from it!
Links & Resources:
Dishing Up Digital School
Work with Ellen
Connect with Ellen on Instagram
16:5302/10/2022
What is a UGC Creator and How to Get Started
UGC Creators is a booming topic on TikTok right now. It's trending in a lot of countries, so I wanted to go over what exactly a UGC Creator is and how to get started.
You can get your hands on my course, Gram Cam, for FREE when you leave a review for the podcast. Simply take a screenshot of your review and post it on your Instagram Stories (tag me!) or send me a DM and I'll reply with all the details about redeeming your free offer. This course is valued at $299USD and will only be available for the month of September 2022! Find out more details about Gram Cam HERE.
In this episode I share about what a UGC Creator is, what UGC looks like compared with traditional marketing content (magazines, billboards etc), and how you can get started and turn it into a career. I discuss a little about my own UGC Creator journey and how it works within my business today, and we finish up with some tips for being successful in the UGC field.
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Thank you so much for listening. If you are enjoying the Dishing Up Digital Podcast, please leave a review on Apple and let me know! Don't forget to connect with me over on Instagram, let me know what you would like to hear in future episodes, and share this episode with anyone you think would benefit from it!
Links & Resources:
Video & photo editing software mentioned: InShot, CapCut, vsco
Work with Ellen
Connect with Ellen on Instagram
18:0327/09/2022
How I Plan to Retire at the Age of 35: Let's Talk Money & Investing Ladies!
Yes, I plan to retire at the age of 35!
You can get your hands on my course, Gram Cam, for FREE when you leave a review for the podcast. Simply take a screenshot of your review and post it on your Instagram Stories (tag me!) or send me a DM and I'll reply with all the details about redeeming your free offer. This course is valued at $299USD and will only be available for the month of September 2022! Find out more details about Gram Cam HERE.
In this episode I share how I plan to reach my goal of retiring at the age of 35. It might not be a typical "retirement", but it will be a great way to live with financial independence. I'll give you an inside look into my reasoning for this as well as my journey so far and how it looks for future me.
The topics I cover this week are:
a bit about the F.I.R.E concept
Why and how I was motivated to start my own business
What I invest in*
Thank you so much for listening. If you are enjoying the Dishing Up Digital Podcast, please leave a review on Apple and let me know! Don't forget to connect with me over on Instagram, let me know what you would like to hear in future episodes, and share this episode with anyone you think would benefit from it!
Links & Resources:
Buy the Girls That Invest book here (you wont regret owning this book)
More about the F.I.R.E concept: Financial Independence, Retire Early
Work with Ellen
Connect with Ellen on Instagram
*Please remember that I am not a financial advisor and am just sharing my own personal journey in investing. I recommend talking to a professional should you require advice regarding your own personal financial situation.
26:4318/09/2022
Creating an Instagram Strategy that drives GROWTH: My 30 Day Reels Challenge!
I'm back with Season 2 of the Dishing Up Digital podcast!
You can get your hands on my course, Gram Cam, for FREE when you leave a review for the podcast. Simply take a screenshot of your review and post it on your Instagram Stories (tag me!) or send me a DM and I'll reply with all the details about redeeming your free offer. This course is valued at $299USD and will only be available for the month of September 2022! Find out more details about Gram Cam HERE.
In this episode, I share my profit for the month of August, which happens to be my biggest month of profit for my little business to date. I also go over the results of my 30 day reels challenge, which definitely had some...challenges!
The topics I cover are:
The results of my 30 Day Reels Challenge
Why I decided to do this challenge
Was it worth it
And what my strategy is moving forward
Thank you so much for listening. If you are enjoying the Dishing Up Digital Podcast, please leave a review on Apple and let me know! Don't forget to connect with me over on Instagram, let me know what you would like to hear in future episodes, and share this episode with anyone you think would benefit from it!
Links & Resources:
Work with Ellen: https://www.ellenmackenzie.com/
Connect with Ellen on IG: https://www.instagram.com/ellenmackenziee
Scale On Social
26:4611/09/2022
When to Outsource or Hire Your First Team Member
If you're listening to this episode in real-time, I am celebrating my new Mastermind course, Scale On Social; The mastermind to help you streamline, scale, and skyrocket your social media business! One of the things that's a big focus for the program is outsourcing and building your dream team. So that's what I am going to chat about in this episode.
Suppose you feel like you might be ready for outsourcing, or you're confused about what you could outsource or just what to do if you're thinking about hiring your first team member. This has been a real journey for me, and I've picked up a lot of tips and advice through this process myself, so today, I am going to be giving you guys some guidance and direction on how to start outsourcing so you can scale your business!
In this episode, you'll discover…
What kind of roles you can potentially hire for your business
The flexibility around contractors over employees
Why experience is so valuable
A timeline of all the hires in my business
How I pay my contractors
Thank you so much for listening. If you are enjoying the Dishing Up Digital Podcast, please leave a review on Apple and let me know! Don't forget to connect with me over on Instagram, let me know what you would like to hear in future episodes, and share this episode with anyone you think would benefit from it!
Links & Resources:
Work with Ellen: https://www.ellenmackenzie.com/
Connect with Ellen on IG: https://www.instagram.com/ellenmackenziee
Scale On Social
24:3126/06/2022
10 Steps to $10K Months
10k months! Now, this is a massive goal I think we all crave and a word that gets thrown around alot in the online community in social media when it comes to businesses. I hit this goal a year after leaving my 9-5, so I wanted to bring a realistic set of steps to help you sustainably achieve this milestone within your business using the right strategy, mindset, systems, and organization. Tune in for my ten steps to $10k months!
In this episode, you'll discover…
Having confidence in prices and packages
Crucial steps of scaling
Organization: setting up your business internally
Prioritizing your business
Leveraging different revenue streams
Thank you so much for listening. If you are enjoying the Dishing Up Digital Podcast, please leave a review on Apple and let me know! Don't forget to connect with me over on Instagram, let me know what you would like to hear in future episodes, and share this episode with anyone you think would benefit from it!
Links & Resources:
Work with Ellen: https://www.ellenmackenzie.com/
Connect with Ellen on IG: https://www.instagram.com/ellenmackenziee
Scale On Social
24:5919/06/2022
How to Craft the Perfect Proposal & Sales Pitch
If you're new to this space, you may be hearing fancy terms like 'pitches' and 'proposals.' If you're unsure about what these documents are and how to use these documents in your client onboarding phase, then this is the ep for you. In this episode, I will be breaking down exactly what these documents are, what to include, and how to write excellent ones that get our clients signing on the dotted line!
In this episode, you'll discover…
The key difference between a proposal and a pitch
What I include in a pitch to potential clients
When to use each document
Sending professional pitches and proposals
How to outline price and deliverables
Thank you so much for listening. If you are enjoying the Dishing Up Digital Podcast, please leave a review on Apple and let me know! Don't forget to connect with me over on Instagram, let me know what you would like to hear in future episodes, and share this episode with anyone you think would benefit from it!
Links & Resources:
Work with Ellen: https://www.ellenmackenzie.com/
Connect with Ellen on IG: https://www.instagram.com/ellenmackenziee
21:4413/06/2022
This is What a $3K Social Media Monthly Package Looks Like
What exactly does a $3,000 monthly Social Media package include? After a few years of mastering the art of socials, I am now in a position where I can very confidently negotiate a $3,000 package. I believe the more experience you get, the more you can charge. It's definitely a milestone I believe all my students can achieve down the line, so in this episode, I want to dive into this package's specifics and break down what it looks like to book and deliver services for a package of this value.
In this episode, you'll discover…
The curation of images and graphics
Community management and engagement
Ad management
When to start charging premium prices
When to begin offering premium services
Thank you so much for listening. If you are enjoying the Dishing Up Digital Podcast, please leave a review on Apple and let me know! Don't forget to connect with me over on Instagram, let me know what you would like to hear in future episodes, and share this episode with anyone you think would benefit from it!
Links & Resources:
Work with Ellen: https://www.ellenmackenzie.com/
Connect with Ellen on IG: https://www.instagram.com/ellenmackenziee
18:5729/05/2022
Things I Wish I Knew When I First Became a Social Media Manager
In this episode, I want to talk about what I wish I had known when I started as a newbie SMM. Throughout my journey of being a social media manager, I have learned so many different lessons. Looking back now, I have a clearer perspective of how I wish I had done things, and throughout the process, there were alot of things I wish I had known earlier on. Hopefully, this is helpful to you guys who are also early on in your journey and want to get a few insights, skip a few of my mistakes, and fast-track your own business.
In this episode, you'll discover…
Admitting to not knowing everything
Overcoming pressure and implementing boundaries
Is niching down the key in the beginning?
When to outsource
Investing in yourself
Thank you so much for listening. If you are enjoying the Dishing Up Digital Podcast, please leave a review on Apple and let me know! Don't forget to connect with me over on Instagram, let me know what you would like to hear in future episodes, and share this episode with anyone you think would benefit from it!
Links & Resources:
Work with Ellen: https://www.ellenmackenzie.com/
Connect with Ellen on IG: https://www.instagram.com/ellenmackenziee
16:5222/05/2022
How to Generate More Leads for Your Business
Sign up for my new workshop here: https://www.ellenmackenzie.com/social-success-workshop
Lead generation is a fancy term for pretty much marketing. Lead generation is all about bringing leads (potential clients) into your marketing strategy, similar to foot traffic if you weren't an online business. If you have set up your social media business, you've signed a few clients, and you're ready to take your business marketing to the next level, lead generation is crucial in this next phase. You don't want to have to be sending so many cold pitches every week and instead have potential clients reaching out to you. In this episode, I want to dive into my top four tips for generating more leads for your business; these are what I have found the most helpful for my business journey.
In this episode, you'll discover…
Nailing an IG brand
How to build out your business with referrals
The importance of exposure
Collaborating and using your network
How to most effectively use the above strategies
Thank you so much for listening. If you are enjoying the Dishing Up Digital Podcast, please leave a review on Apple and let me know! Don't forget to connect with me over on Instagram, let me know what you would like to hear in future episodes, and share this episode with anyone you think would benefit from it!
Links & Resources:
Work with Ellen: https://www.ellenmackenzie.com/
Connect with Ellen on IG: https://www.instagram.com/ellenmackenziee
21:3015/05/2022
I Tested Out TikTok for a Week... I Have Thoughts! How You Can Use This for Your Biz
I am very much team Instagram, but the time has come to learn how TikTok compares to Instagram and learn more about using it in your business. Over the past week, I have been conducting a TikTok experiment where I posted 2 TikToks per day for the past seven days, so In this episode, I'm going to chat about the results as well as let you in on many thoughts, feelings, truths, milestones, observations. I also want to discuss my ideas around how we can incorporate TikTok into our business strategy.
In this episode, you'll discover…
Navigating the TikTok algorithm
The effects social media can have on your mindset
Setting up your TikTok for success
Luck & does it play into going viral on TikTok
Critical differences between TikTok & Instagram
Thank you so much for listening. If you are enjoying the Dishing Up Digital Podcast, please leave a review on Apple and let me know! Don't forget to connect with me over on Instagram, let me know what you would like to hear in future episodes, and share this episode with anyone you think would benefit from it!
Links & Resources:
Work with Ellen: https://www.ellenmackenzie.com/
Connect with Ellen on IG: https://www.instagram.com/ellenmackenziee
29:3108/05/2022
The Most Important Thing You Can Do for Your Business in 2022
If you follow me on Instagram, you will know I've just taken a month off daily business operations and client work to travel to South Africa with my partner. I also took off two whole weeks from social media during this time. This trip enabled me to slow down, and I didn't realise at the time the benefits this would have on my business. In this episode, I want to discuss a bit about my trip and the aftermath of taking not only time off from my biz but also social media, my opinions on algorithms, and why we can get creative burnout.
In this episode, you'll discover…
Where I've been the past month!
Resetting your mindset to tackle new things in your business
Why switching off supports creativity
A new project I'm working on
Taking time off to boost productivity and inspiration
Creative burnout
Thank you so much for listening. If you are enjoying the Dishing Up Digital Podcast, please leave a review on Apple and let me know! Don't forget to connect with me over on Instagram, let me know what you would like to hear in future episodes, and share this episode with anyone you think would benefit from it!
Links & Resources:
Work with Ellen: https://www.ellenmackenzie.com/
Connect with Ellen on IG: https://www.instagram.com/ellenmackenziee
17:2501/05/2022
How to Create True Financial Security
Financial freedom is definitely a buzz topic in this industry. While financial freedom is great and exciting to talk about, we still need to have more conversations around financial security. Studies show that women retire with less money than men and that women are more likely to be better investors. In this episode, I want to open up about this conversation around setting yourself up to be financially secure, why it's important and how to take the first steps.
In this episode, you'll discover…
How to start building financial security
What investing looks like
Why it's important to plan your retirement
Breaking the stigma around investing
Thank you so much for listening. If you are enjoying the Dishing Up Digital Podcast, please leave a review on Apple and let me know! Don't forget to connect with me over on Instagram, let me know what you would like to hear in future episodes, and share this episode with anyone you think would benefit from it!
Links & Resources:
Work with Ellen: https://www.ellenmackenzie.com/
Connect with Ellen on IG: https://www.instagram.com/ellenmackenziee
15:2127/03/2022
How to Travel & Run Your Online Business Successfully
Having your own business doesn't mean you have to be working 24/7. It's healthy to take breaks and holidays, and it's possible to travel and still run a successful business. At the time of recording, I am about to set off on my first overseas trip since the big C. (the excitement is very real)
In this episode, I discuss my plan to take my business on the road for a month. I'll break it down and give you an overview of how I'll streamline all the tasks within my business to avoid any workload burnout. You can still have an enjoyable trip with some planning involved, so tune in to learn how.
In this episode, you'll discover…
What taking time off was like in the corporate 9-5
My April travel plans
Learning to outsource and delegate tasks in your business
How to prepare for a successful break
Why I believe in outsourcing
Thank you so much for listening. If you are enjoying the Dishing Up Digital Podcast, please leave a review on Apple and let me know! Don't forget to connect with me over on Instagram, let me know what you would like to hear in future episodes, and share this episode with anyone you think would benefit from it!
Links & Resources:
Work with Ellen: https://www.ellenmackenzie.com/
Connect with Ellen on IG: https://www.instagram.com/ellenmackenziee
24:2520/03/2022
The Benefits of a Social Media Management Side Hustle
Welcome to this special series brought to you by my signature course, the Dishing up Digital School; the ultimate course for new and aspiring social media managers who are ready to spread their wings and go out into the exciting world of self-employment and become their own boss.
To celebrate the recent relaunch of this program, I'm sitting down with past students to chat about their experience with the Dishing Up Digital School and life as a social media manager. We will be discussing their learnings, where they are now, how my signature course has benefitted their career, landing clients, and so much more. At the end of March, the course price is going up. So if you have been thinking about joining, now is the time! Believe in yourself to take the leap and start your dream career as a social media manager.
Today I'm talking to Abigail. Abigail started her social media management journey back in April of 2020 and has since launched her agency Feijoa Social, which She now runs as a side hustle off her corporate job. In this interview, we will dive into her decision to go back to corporate or take this corporate job offer that popped up and also what she's experienced as a social media manager so far.
In this episode, you'll discover…
Working in the influencer space vs. working in the SMM space
Abigail's experience with being a Social Media Manager
The biggest obstacles Abigail has faced on her journey
Overcoming imposter syndrome
The positive impacts of Dishing Up Digital
Thank you so much for listening. If you are enjoying the Dishing Up Digital Podcast, please leave a review on Apple and let me know! Don't forget to connect with me over on Instagram, let me know what you would like to hear in future episodes, and share this episode with anyone you think would benefit from it!
Links & Resources:
Work with Ellen: https://www.ellenmackenzie.com/
Connect with Ellen on IG: https://www.instagram.com/ellenmackenziee
Feijoa Social: https://www.instagram.com/feijoasocial/?utm_medium=copy_link
Connect with Abigail: https://www.instagram.com/abigailhannnah/
31:2310/03/2022
From $80 to $800: How This Social Media Manager Scaled Her Biz
Welcome to this special series brought to you by my signature course, the Dishing up Digital School; the ultimate course for new and aspiring social media managers who are ready to spread their wings and go out into the exciting world of self-employment and become their own boss.
To celebrate the recent relaunch of this program, I'm sitting down with past students to chat about their experience with the Dishing Up Digital School and life as a social media manager. We will be discussing their learnings, where they are now, how my signature course has benefitted their career, landing clients, and so much more. At the end of March, the course price is going up. So if you have been thinking about joining, now is the time! Believe in yourself to take the leap and start your dream career as a social media manager.
Today, I am chatting with a past Dishing Up Digital School student, Quincie, my second ever coaching student! This interview is special to me as we started working together in May 2020 when Dishing Up Digital was only developing. I was working 1-1 with people to understand better how to structure the program. Quincie is still a full-time social media manager two years later, working for herself. Quincie has found herself in a unique niche/industry; Working with artists and bands, so In this interview, we will dive into Quincies incredible journey and story.
In this episode, you'll discover…
The best part about being a social media manager for artists in the music industry
How Quincie 10 x her original package rate
The challenges of an aspiring social media manager
What experience do you need to get started
Life since starting Dishing Up Digital
Thank you so much for listening. If you are enjoying the Dishing Up Digital Podcast, please leave a review on Apple and let me know! Don't forget to connect with me over on Instagram, let me know what you would like to hear in future episodes, and share this episode with anyone you think would benefit from it!
Links & Resources:
Work with Ellen: https://www.ellenmackenzie.com/
Connect with Ellen on IG: https://www.instagram.com/ellenmackenziee
Connect with Quincie: https://www.instagram.com/thesocialdropoutco/
22:4209/03/2022
From Corporate Employee to Digital Nomad in Under One Year
Welcome to this special series brought to you by my signature course, the Dishing up Digital School; the ultimate course for new and aspiring social media managers who are ready to spread their wings and go out into the exciting world of self-employment and become their own boss.
To celebrate the recent relaunch of this program, I'm sitting down with past students to chat about their experience with the Dishing Up Digital School and life as a social media manager. We will be discussing their learnings, where they are now, how my signature course has benefitted their career, landing clients, and so much more. At the end of March, the course price is going up. So if you have been thinking about joining, now is the time! Believe in yourself to take the leap and start your dream career as a social media manager.
Today, I am chatting with a past Dishing Up Digital School student, Esther. Esther and I have similar backstories; we both have a communications degree and aspired to escape the cooperate grind. Esther has leaped into the digital nomad lifestyle and began her self-employment journey in Thailand. In the space of a year, she has built up her business enough to support her lifestyle successfully. In this episode, we unpack her journey up until now!
In this episode, you'll discover…
Booking clients on the down-low in the beginning
Starting with your network
Experimenting with different industries and niches
Balancing travel & work as a digital nomad
The challenges Esther has faced while building her biz
Thank you so much for listening. If you are enjoying the Dishing Up Digital Podcast, please leave a review on Apple and let me know! Don't forget to connect with me over on Instagram, let me know what you would like to hear in future episodes, and share this episode with anyone you think would benefit from it!
Links & Resources:
Work with Ellen: https://www.ellenmackenzie.com/
Connect with Ellen on IG: https://www.instagram.com/ellenmackenziee
Esther’s Instagram: https://www.instagram.com/leap_social_media/
Connect with Esther: https://www.instagram.com/esther_ayres/
33:4508/03/2022
She Matched Her Corporate Salary in 4 Months as a New Social Media Manager!
Welcome to this special series brought to you by my signature course, the Dishing up Digital School; the ultimate course for new and aspiring social media managers who are ready to spread their wings and go out into the exciting world of self-employment and become their own boss.
To celebrate the recent relaunch of this program, I'm sitting down with past students to chat about their experience with the Dishing Up Digital School and life as a social media manager. We will be discussing their learnings, where they are now, how my signature course has benefitted their career, landing clients, and so much more. At the end of March, the course price is going up. So if you have been thinking about joining, now is the time! Believe in yourself to take the leap and start your dream career as a social media manager.
Today, I am chatting with Claire, who joined the program in November 2021. In that short amount of time, she has launched her side-hustle, booked her first handful of clients, and even surpassed her full-time corporate income. We have an open chat about exactly how she did this, the kind of work going on behind the scenes to scale and grow this quickly, and more.
In this episode, you'll discover…
How Claire started with Dishing Up Digital
Juggling full-time work and a thriving side hustle
How claire fast-tracked her success as a social media manager
Landing your first client/s
The benefits of building a business and being your own boss
Overcoming roadblocks and learning curves
Thank you so much for listening. If you are enjoying the Dishing Up Digital Podcast, please leave a review on Apple and let me know! Don't forget to connect with me over on Instagram, let me know what you would like to hear in future episodes, and share this episode with anyone you think would benefit from it!
Links & Resources:
Work with Ellen: https://www.ellenmackenzie.com/
Connect with Ellen on IG: https://www.instagram.com/ellenmackenziee
Claire’s Instagram: https://www.instagram.com/clairessocialstrategy/
32:2507/03/2022
How My Life Has Changed in 3 Years + A Special Announcement!
Welcome to this special series brought to you by my signature course, the Dishing up Digital School; the ultimate course for new and aspiring social media managers who are ready to spread their wings and go out into the exciting world of self-employment and become their own boss.
March is probably one of my favorite months of the year. It's very special to me; it's my birthday month and the month where it all started with my business! This is an exciting time for reflection, so I decided to do something special this year and relaunch my signature program. To celebrate the recent relaunch of this program, I'm sitting down with past students to chat about their experience with the Dishing Up Digital School and life as a social media manager. We will be discussing their learnings, where they are now, how my signature course has benefitted their career, landing clients, and so much more. At the end of March, the course price is going up. So if you have been thinking about joining, now is the time! Believe in yourself to take the leap and start your dream career as a social media manager.
In this episode, you'll discover…
A reflection of my journey so far
Getting over that first hurdle of getting clients
Lessons I’ve learned in my business journey
Why I started Started Dishing Up Digital
The benefits of the self-employed lifestyle
Thank you so much for listening. If you are enjoying the Dishing Up Digital Podcast, please leave a review on Apple and let me know! Don't forget to connect with me over on Instagram, let me know what you would like to hear in future episodes, and share this episode with anyone you think would benefit from it!
Links & Resources:
Work with Ellen: https://www.ellenmackenzie.com/
Connect with Ellen on IG: https://www.instagram.com/ellenmackenziee
18:4506/03/2022
Taking the Leap Into a More Fulfilling Career With Marie
You probably have big dreams about being your own boss and living life on your own terms if you're here. In the beginning, everything seems so out of reach, but it is 1000% possible, and there are so many inspiring people pathing the way to show you just how achievable it is.
Today's guest, Marie, has just gone full time in her online business, which is incredible. I have watched her journey over the past two years, so today, we will be chatting about her journey and her entire career. We're also going to talk fulfillment mindset and finding a really fulfilling job that you love.
In this episode, you'll discover…
Marie's career and journey to fulfilling employment
Staying organized as a parent
Leaving a comfortable but unfulfilling job
Taking scary leaps as a mum
Entering the online space as not a native English speaker
Thank you so much for listening. If you are enjoying the Dishing Up Digital Podcast, please leave a review on Apple and let me know! Don't forget to connect with me over on Instagram, let me know what you would like to hear in future episodes, and share this episode with anyone you think would benefit from it!
Links & Resources:
Work with Ellen: https://www.ellenmackenzie.com/
Ellen’s membership group: https://www.ellenmackenzie.com/insiders-club
Connect with Ellen on IG: https://www.instagram.com/ellenmackenziee
Join the Insiders Club
Check out Gram Cam The photography & reels course that finally makes promoting your biz on Instagram easy
Connect with Marie https://www.instagram.com/match_acreative/
33:3020/02/2022
How to Stop Comparing Yourself to Others in Business
Having a healthy mindset is key to running a successful business. In business (especially as online service providers), we tend to surround ourselves with people in our industry that inspire us. Sometimes this can lead to comparison, a bit of jealousy, just general sadness, or some actual low points in our business journeys. Unfortunately, too much comparison can lead to things like undercutting yourself because of the emotions that you're feeling at that moment. In today's episode, I want to address comparison and have a little bit of a chat about how to stop comparing yourself to other people.
In this episode, you'll discover…
What comparison leads to
Curating an inspiring feed
What to do in business lows
Celebrating all parts of your business journey
The power of journaling
Thank you so much for listening. If you are enjoying the Dishing Up Digital Podcast, please leave a review on Apple and let me know! Don't forget to connect with me over on Instagram, let me know what you would like to hear in future episodes, and share this episode with anyone you think would benefit from it!
Links & Resources:
Work with Ellen: https://www.ellenmackenzie.com/
Ellen’s membership group: https://www.ellenmackenzie.com/insiders-club
Connect with Ellen on IG: https://www.instagram.com/ellenmackenziee
Join the Insiders Club
Check out Gram Cam The photography & reels course that finally makes promoting your biz on Instagram easy
19:5713/02/2022
The Secret to Selling on IG + My Recent Launch Debrief
There are plenty of businesses and accounts with large audiences on Instagram these days. Still, this metric doesn't necessarily mean that these accounts are seeing more success and conversions than those with smaller audiences. There are so many other factors that come into play when monetizing your social media. In this episode, I want to demystify the idea that you need a large audience to start selling. I'll be discussing secrets to marketing on social media no matter what size your audience and give a debrief around my most recent course launch.
In this episode, you'll discover…
Having a positive sales mindset
Getting strategic around your offers
Showing up consistently
How to present your offers
Creating your launch posting schedule
Thank you so much for listening. If you are enjoying the Dishing Up Digital Podcast, please leave a review on Apple and let me know! Don't forget to connect with me over on Instagram, let me know what you would like to hear in future episodes, and share this episode with anyone you think would benefit from it!
Links & Resources:
Work with Ellen: https://www.ellenmackenzie.com/
Ellen’s membership group: https://www.ellenmackenzie.com/insiders-club
Connect with Ellen on IG: https://www.instagram.com/ellenmackenziee
Join the Insiders Club
Check out Gram Cam The photography & reels course that finally makes promoting your biz on Instagram easy
19:0306/02/2022
How to Successfully Scale Your Business with Courtney Marie
Scaling your business doesn't have to mean more hours or harder work. Simple and sustainable growth is real (believe it or not). Today's guest is nailing this exact approach with her business, so I have brought her onto the podcast for a fun discussion around her business growth and success.
Courtney Marie is a Kajabi GURU. Her business focuses on branding websites, sales pages, and consulting for course creators and coaches. In this episode, we chat all things outsourcing, hiring team members, tips for scaling, and so much more.
In this episode, you'll discover…
How Courtney started her business
Keeping your business strategy simple
Tips for scaling your business
How to effectively streamline processes within your business
The truths about management
Thank you so much for listening. If you are enjoying the Dishing Up Digital Podcast, please leave a review on Apple and let me know! Don't forget to connect with me over on Instagram, let me know what you would like to hear in future episodes, and share this episode with anyone you think would benefit from it!
Links & Resources:
Work with Ellen: https://www.ellenmackenzie.com/
Ellen’s membership group: https://www.ellenmackenzie.com/insiders-club
Connect with Ellen on IG: https://www.instagram.com/ellenmackenziee
Join the Insiders Club
Check out Gram Cam The photography & reels course that finally makes promoting your biz on Instagram easy
Connect with Courtney over on Instagram
Check out Courtney’s Website
Coffee with Courtney The Podcast
38:4630/01/2022
A Social Media Manager Q&A
I recently popped a little question box up on my Instagram story for you guys to ask me all your burning questions around running a social media management business and was inundated with your responses. I started this podcast for you, so I wanted to make this episode more interactive and do a bit of a Q&A with all the questions that stood out to me. Tune in as I share my answers around getting consistent clients, managing workflow, outsourcing, and so much more.
Also! My new course is officially launching today! Grab Cam The photography & reels course that finally makes promoting your biz on Instagram easy.
In this episode, you'll discover…
The importance of a good client relationship
Tips for lead generation
Landing international clients
The truth around hiring your dream team
Managing your workflow
Thank you so much for listening. If you are enjoying the Dishing Up Digital Podcast, please leave a review on Apple and let me know! Don't forget to connect with me over on Instagram, let me know what you would like to hear in future episodes, and share this episode with anyone you think would benefit from it!
Links & Resources:
Work with Ellen: https://www.ellenmackenzie.com/
Ellen’s membership group: https://www.ellenmackenzie.com/insiders-club
Connect with Ellen on IG: https://www.instagram.com/ellenmackenziee
Join the Insiders Club
30:5523/01/2022
A Full Social Media Strategy for Beginners in 5 Steps
Social Media Strategy: This was something that used to highly intimated me! Imposter syndrome is flaring as a new entrepreneur finding your way in a new industry, and this word strategy honestly felt so daunting. Over two years later, I can see now that strategy is just a fancy term (for people who must be really good at their job, lol). It doesn’t have to be complicated or overwhelming at all.
In this episode, I want to help you understand what a social media strategy looks like and how to develop and present a social media strategy to a client or customer.
In this episode, you'll discover…
Understanding your client’s goals
Doing the research
The brain dump
Auditing your clients podcast
Planning the content calendar
Presenting your strategy
Thank you so much for listening. If you are enjoying the Dishing Up Digital Podcast, please leave a review on Apple and let me know! Don't forget to connect with me over on Instagram, let me know what you would like to hear in future episodes, and share this episode with anyone you think would benefit from it!
Links & Resources:
Work with Ellen: https://www.ellenmackenzie.com/
Ellen’s membership group: https://www.ellenmackenzie.com/insiders-club
Connect with Ellen on IG: https://www.instagram.com/ellenmackenziee
Join the Insiders Club
31:1316/01/2022
Things I’m Changing in My Business for 2022
It's a new year, and I know we all love a little bit of planning for the year ahead, but it's also important to reflect on the previous year. Reflecting on your last business year allows you to recognize what's been working, what isn't working, and what needs to change to reach your next goal.
After reflecting on my past year in business, I can see all the accomplishments, milestones, and bucket list things that I've ticked off and where there is room for improvement. In this episode, I want to share the things I'll be changing in my business moving forward as I step into CEO energy.
In this episode, you'll discover…
Setting standards for your business
Letting go of what doesn't serve you
Having boundaries with new clients
Discovering what business structure works for you
From freelancing to a sustainable and profitable business
Thank you so much for listening. If you are enjoying the Dishing Up Digital Podcast, please leave a review on Apple and let me know! Don't forget to connect with me over on Instagram, let me know what you would like to hear in future episodes, and share this episode with anyone you think would benefit from it!
Links & Resources:
Work with Ellen: https://www.ellenmackenzie.com/
Ellen’s membership group: https://www.ellenmackenzie.com/insiders-club
Connect with Ellen on IG: https://www.instagram.com/ellenmackenziee
Join the Insiders Club
24:4609/01/2022
It’s a New Year So Do the Damn Thing
Hello, 2022! As we roll into this new year, I really believe that there are two types of people; goal setting, diary buying, new year resolutioners, or the more pessimistic people who wholeheartedly decide that a new year doesn't mean too much and isn't going to change very much. I know what one I am, and I know that one year I made that decision to just do the damn thing! (start my biz) and it was that moment and determination that got me to where I am today. This episode is a big reminder that it is possible to dream big and turn your goals and aspirations into reality. In this episode, I am breaking down exactly how I did it.
In this episode, you'll discover…
The NYE before Dishing Up Digital Started
Why it's so important not to give up early on
How I went from 0 interest to having 40 businesses interested in my services
How believing in yourself is the key to getting to where you want to be
The importance of goal setting
Thank you so much for listening. If you are enjoying the Dishing Up Digital Podcast, please leave a review on Apple and let me know! Don't forget to connect with me over on Instagram, let me know what you would like to hear in future episodes, and share this episode with anyone you think would benefit from it!
Links & Resources:
Work with Ellen: https://www.ellenmackenzie.com/
Ellen’s membership group: https://www.ellenmackenzie.com/insiders-club
Connect with Ellen on IG: https://www.instagram.com/ellenmackenziee
20:4802/01/2022
IG Branding & Marketing Tips with Product Based Business Coach Sarah Airey
Most businesses will be selling products, services, or a combination of both. When it comes to selling products and services, there are a few critical differences around how to market each of these effectively. Today, I am talking with Sarah Airy, a product-based business coach. Sarah has her own line of apparel along with some excellent courses. In this episode, we're going to dive into the nitty-gritty of how to market a product on Instagram. Sarah has over 20,000 Instagram followers, she might sound humble, but she has a truly successful business.
In this episode, you'll discover…
Using Instagram to market your business.
What platforms to start on.
What you should be doing with your branding on Instagram.
The visual side of branding and the importance of high standards
Connecting & engaging with your audience
You can sign up for Sarah's Instagram Reels course here (hurry enrolment is only open for 1 more day!). Use the code "ELLEN" to let her know you came from the podcast: https://sarahairey.com/master-your-reels
Thank you so much for listening. If you are enjoying the Dishing Up Digital Podcast, please leave a review on Apple and let me know! Don't forget to connect with me over on Instagram, let me know what you would like to hear in future episodes, and share this episode with anyone you think would benefit from it!
Links & Resources:
Work with Ellen: https://www.ellenmackenzie.com/
Ellen’s membership group: https://www.ellenmackenzie.com/insiders-club
Connect with Ellen on IG: https://www.instagram.com/ellenmackenziee
Connect with Sarah on IG: https://www.instagram.com/sarah.airey.co
Sarah’s Website: https://sarahairey.com/
28:4619/12/2021
How to Build Your Side Hustle While Working Full Time
I'm going to let you in on a bit of a secret, and that is, overnight successes are not real! (despite what you see on the internet and social media) In most cases, you will begin your business journey while doing some other form of work or study. AKA, your business will start as your 'side hustle.' This was the case for me, and It took me quite a few months until I left my corporate job and went full time in my business. I receive a lot of questions from others asking how the heck I managed both for so long, and I am going to break it down for you in this episode! Tune in to learn my tips and strategies for building your side hustle while working full time.
In this episode, you'll discover...
What self-discipline looks like and how to find a healthy balance
Planning and organizing your weeks
How to prioritize tasks
Setting realistic and intentional goals
Please don't burn your bridges: Deciding when it's the right time to go full time
Thank you so much for listening. If you are enjoying the Dishing Up Digital Podcast, please leave a review on Apple and let me know! Don’t forget to connect with me over on Instagram, let me know what you would like to hear in future episodes, and share this episode with anyone you think would benefit from it!
Links & Resources:
FREEBIE! Download my Social Media Starter Kit: https://www.ellenmackenzie.com/freebie
Work with Ellen: https://www.ellenmackenzie.com/
Ellen’s membership group: https://www.ellenmackenzie.com/insiders-club
Connect with Ellen on IG: https://www.instagram.com/ellenmackenziee
21:2912/12/2021
Why You Should Become a Social Media Manager in 2022
If you listened to last week's episode, I spoke about my experience of two years in business as a social media manager. Well, this week is all about why I believe you should think about diving into the space also! (I'm guessing you might already be there if you're here)
I've spoken about many of the benefits of becoming a social media manager before on this podcast. However, I really wanted to touch on a couple of things in this episode: the future of the industry, the potential of the industry, and where else you can go with social media. Social Media Management is just the beginning, it is the launchpad for so much more, and I think it's an exciting decision that can open up so many more doors for you.
In this episode, you'll discover...
The benefits of working as a Social Media Manager
Different pathways for growth
How to treat your business like another client
Using your skills to build something of your own
The perspective of someone who has been in this field for a couple of years
Thank you so much for listening. If you are enjoying the Dishing Up Digital Podcast, please leave a review on Apple and let me know! Don’t forget to connect with me over on Instagram, let me know what you would like to hear in future episodes, and share this episode with anyone you think would benefit from it!
Links & Resources:
FREEBIE! Download my Social Media Starter Kit: https://www.ellenmackenzie.com/freebie
Work with Ellen: https://www.ellenmackenzie.com/
Ellen’s membership group: https://www.ellenmackenzie.com/insiders-club
Connect with Ellen on IG: https://www.instagram.com/ellenmackenziee
Latasha James Youtube
21:3505/12/2021
My Business Turns 2: These Are My Biggest Lessons
Not only have we hit 20 episodes of the Podcast, but this week is also Dishing Up Digital's 2nd birthday; that's right, I've hit two years as a business owner. It feels like only yesterday that I launched my business, but at the same time, it also feels like a lifetime ago. When I look back to December 1st, 2019, I am blown away by the amount I have grown and developed personally and professionally. I have learned so much on this journey, and I wanted to celebrate this milestone by bringing you an episode about the most important business lessons I have learned in the past two years! In this episode, I share with you five defining things from my story and my experience as a business owner that I think would be helpful for those starting their online business journey.
In this episode, you'll discover...
The importance of surrounding yourself with the right people
Staying motivated throughout your business journey
When to set boundaries
Scaling your business at the right pace
Setting systems up and structuring your business along the way
Thank you so much for listening. If you are enjoying the Dishing Up Digital Podcast, please leave a review on Apple and let me know! Don’t forget to connect with me over on Instagram, let me know what you would like to hear in future episodes, and share this episode with anyone you think would benefit from it!
Links & Resources:
FREEBIE! Download my Social Media Starter Kit: https://www.ellenmackenzie.com/freebie
Work with Ellen: https://www.ellenmackenzie.com/
Ellen’s membership group: https://www.ellenmackenzie.com/insiders-club
Connect with Ellen on IG: https://www.instagram.com/ellenmackenziee
31:1128/11/2021
The Top 6 Business Investments I’ve Made
When you're starting a business or venturing into the world of entrepreneurship -- there is going to be a whole lot of 'trial and error.' But when you're in the beginning stages of your business and your finances are limited, Investing in different things can feel like a scary step. After a few years in business, I am now at the point where I can try out a whole range of investments, and so in this episode, I wanted to share my top six investments with you. This episode is essential for anyone starting out as a social media manager as I share my experience with what's necessary and what's not.
In this episode, you'll discover...
The importance of educating yourself
What expenses are necessary for your social media business
My best business investments
When these investments are necessary
The assets you think you need (that aren't important)
Thank you so much for listening. If you are enjoying the Dishing Up Digital Podcast, please leave a review on Apple and let me know! Don’t forget to connect with me over on Instagram, let me know what you would like to hear in future episodes, and share this episode with anyone you think would benefit from it!
Links & Resources:
Sign up for my FREE webinar here: https://www.ellenmackenzie.com/free-webinar-signup
Work with Ellen: https://www.ellenmackenzie.com/
Ellen’s membership group: https://www.ellenmackenzie.com/insiders-club
Connect with Ellen on IG: https://www.instagram.com/ellenmackenziee
29:1521/11/2021
Why Posting Reels Everyday Isn’t an Instagram Strategy *Controversial Opinion*
Once again, we have to learn, adapt and adjust to the new guidelines and features that Instagram has put out. Reels have changed the Instagram game, and accounts implementing Reels into their IG strategy see huge growth and FREE exposure. The more Reels you post, the more exposure and reach you see as an account and a business. This all looks great if we are looking at vanity metrics, but if you're relying on your Instagram to generate revenue, posting Instagram Reels every day should not be your new business strategy. In this episode, I am going to break down exactly why.
In this episode, you'll discover...
Why reels don't serve everyone
Converting a follower into a customer or client
The journey of a customer
How to create content to build attraction for all buyer types
What components create a stronger Instagram strategy
Thank you so much for listening. If you are enjoying the Dishing Up Digital Podcast, please leave a review on Apple and let me know! Don’t forget to connect with me over on Instagram, let me know what you would like to hear in future episodes, and share this episode with anyone you think would benefit from it!
Links & Resources:
FREEBIE! Download my Social Media Starter Kit: https://www.ellenmackenzie.com/freebie
Work with Ellen: https://www.ellenmackenzie.com/
Ellen’s membership group: https://www.ellenmackenzie.com/insiders-club
Connect with Ellen on IG: https://www.instagram.com/ellenmackenziee
22:5131/10/2021
So You Want to Quit Your Job, Now What?
Work makes up a huge part of our everyday and, well, our entire life. We're going to be working until we retire. So why do something that makes you miserable? If you listen to me (long enough), chances are you're going to feel a bit inspired to leave your job and start your own business. I mean, that's why you're here, right? There is actually a method to my madness, and that's what today's podcast is all about. In this episode, I want to share with you how I made the leap from the cooperate world to building the business of my dreams. I talk about leaving your current job on good terms, building the financial runway, and analyzing things from a budgeting perspective so you can too make a safe and secure plan for becoming your own boss.
If you want to know exactly how I built my business from the ground up, then head over to the Dishing Up Digital School (Currently Open for Enrollment)
In this episode, you'll discover...
The right way to quit your job
Building your financial runway
Investing in your business from the beginning
Analyzing your budget
Making the plan
Thank you so much for listening. If you are enjoying the Dishing Up Digital Podcast, please leave a review on Apple and let me know! Don’t forget to connect with me over on Instagram, let me know what you would like to hear in future episodes, and share this episode with anyone you think would benefit from it!
Links & Resources:
Work with Ellen: https://www.ellenmackenzie.com/
FREEBIE! Download my Social Media Starter Kit: https://www.ellenmackenzie.com/freebie
Connect with Ellen on IG: https://www.instagram.com/ellenmackenziee
22:0724/10/2021
Your Guide to Finding Clients With NO Experience
When we're younger, we often get so excited to start new things, but as we get older, some of us tend to fear the idea of being the 'beginner' at something. This idea of starting in a new industry and having no experience at all can be SO daunting, but the truth is, we all have to start somewhere, right? This episode is all about taking control and embracing the idea of 'starting from the bottom.' I dive into mindset shifts to discover your inner go-getter attitude, how to find your first clients with no experience, and how to present yourself and build on connections within your network.
If you want to know exactly how I built my business from the ground up, then head over to the Dishing Up Digital School (Currently Open for Enrollment)
In this episode, you'll discover...
Mindset shifts for overcoming the fear of starting something new
Tackling self-doubt
Where & how to find your first potential clients
Building on connections and when to pitch a business
Presenting juicy offers
Thank you so much for listening. If you are enjoying the Dishing Up Digital Podcast, please leave a review on Apple and let me know! Don’t forget to connect with me over on Instagram, let me know what you would like to hear in future episodes, and share this episode with anyone you think would benefit from it!
Links & Resources:
Work with Ellen: https://www.ellenmackenzie.com/
Ellen’s membership group: https://www.dishingupdigitalschool.com/membership
Connect with Ellen on IG: https://www.instagram.com/ellenmackenziee
23:4317/10/2021
Value-Based Pricing & What to Charge as Social Media Manager
In this episode, We're talking about prices, money, cash dollars-- what to charge as a social media manager. It's so hard to put a number on your services when you're starting out, I know it was one of my biggest concerns initially, and it's the same for many of my students. This episode is a sneak peek into one of the six pieces of training on pricing yourself as a social media from my Dishing Up Digital school. I talk about different strategies on how to price yourself, what value-based pricing looks like and why an hourly rate isn't always the best way to go.
In this episode, you'll discover...
Why I don't believe in hourly rates as a social media manager
What value-based pricing looks like
Mindset shifts in understanding your value
Putting together packages that have value
Thank you so much for listening. If you are enjoying the Dishing Up Digital Podcast, please leave a review on Apple and let me know! Don’t forget to connect with me over on Instagram, let me know what you would like to hear in future episodes, and share this episode with anyone you think would benefit from it!
Links & Resources:
Work with Ellen: https://www.ellenmackenzie.com/
FREEBIE! Download my Social Media Starter Kit: https://www.ellenmackenzie.com/freebie
Connect with Ellen on IG: https://www.instagram.com/ellenmackenziee
We should all be Millionaires - Rachel Rodgers: https://www.amazon.com/We-Should-All-Be-Millionaires/dp/1400221625
13:1010/10/2021
Being the “Breadwinner” and Out-Earning Your Partner as a Female
My partner and I have this running joke about who's going to retire the other person. He always jokes that I'm his retirement plan because he sees the business that I'm building, and he is so incredibly proud of it. In 1980, only 13% of women made the same or more than their husbands in terms of their annual income. Today those numbers are increasing, but it's still relatively uncommon for females to be the breadwinner in the relationship. I feel lucky to have a relationship where we mutually support each other's success, but I know this isn't the case for everyone. That's why I felt inspired to discuss this on the podcast. I don't want any woman out there holding back their potential for a man. You have so much power and potential to change the world, your own life, and your family's life.
In this episode, you'll discover...
What made me feel called to discuss this topic
My mindset shifts around female wealth and power
How we, as women, can worry about outshining our partner
Holding back your potential and why it needs to stop now
Thank you so much for listening. If you are enjoying the Dishing Up Digital Podcast, please leave a review on Apple and let me know! Don’t forget to connect with me over on Instagram, let me know what you would like to hear in future episodes, and share this episode with anyone you think would benefit from it!
Links & Resources:
Work with Ellen: https://www.ellenmackenzie.com/
Ellen’s membership group: https://www.dishingupdigitalschool.com/membership
Connect with Ellen on IG: https://www.instagram.com/ellenmackenziee
Article mentioned : https://www.thelily.com/kacey-musgravess-breadwinner-resonated-for-women-who-out-earn-their-partners/
23:0303/10/2021
How to Become a Digital Nomad With Shannon Segall
The 'Digital Nomad' lifestyle is becoming more and more common. Being your own boss and ditching the 9-5 is one thing, but living a life where you are 100 percent location-independent unlocks that extra piece of freedom that some of us are seeking.
My guest today, Shannon Segall, knows this lifestyle all too well. Shannon is an online entrepreneur who picked up her life and moved to Bali, where she runs her business. In this episode, Shannon gives us an insight into what it's like to truly live a digital nomad lifestyle. We also discuss the realities of being a digital nomad, tips, and advice on getting yourself set up, and what inspired her to get started.
In this episode, you'll discover...
How Shannon discovered the world of online business
The cause of a one-way ticket to Bali
The Digital Nomad Lifestyle
Relationships & Business
Advice on how to get set up
Thank you so much for listening. If you are enjoying the Dishing Up Digital Podcast, please leave a review on Apple and let me know! Don’t forget to connect with me over on Instagram, let me know what you would like to hear in future episodes, and share this episode with anyone you think would benefit from it!
Links & Resources:
Work with Ellen: https://www.ellenmackenzie.com/
My membership group: https://www.dishingupdigitalschool.com/membership
Connect with Ellen on IG: https://www.instagram.com/ellenmackenziee
Connect with Shannon on IG: https://www.instagram.com/shannonsegall/?hl=en
30:2526/09/2021