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Business
Ellen Mackenzie
The Dishing Up Digital Podcast is here to empower social media managers to build their dream life and business. In this podcast, you will learn everything there is to know about being a successful social media manager. From social strategy and Instagram hacks through to practical business advice like how to host a sales call or the mindset of an entrepreneur. I started my business as a small side hustle and quickly discovered the demand and growth potential in this industry. Within 10 months, I had scaled my business to match my corporate job and decided it was time to leave the 9-5 world and go all-in on my business. Now I run a six-figure agency and coaching business from the comfort of my own home in New Zealand! If you're ready to create your own life of freedom, you've come to the right place. Grab a cup of tea or a glass of rose, and let's turn those dreams into a reality.
Total 162 episodes
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Your Tiktok Strategy for 2023: $10k Months from Organic Tiktok Leads with Maureens Marketing

Your Tiktok Strategy for 2023: $10k Months from Organic Tiktok Leads with Maureens Marketing

Have your notebook at the ready, as there are so many 'Gold Nuggets' dropped in this episode that you'll want to have them to reflect on later!   Maureen is a US based Social Media Strategist, who helps entrepreneurs build their personal brand online to grow their following. Her main social channel is TikTok and she takes us through how she grew her following on that platform as well as how she consistently gets client leads organically from it. Maureen has great advice around being organised with your content, as well as how to create and build up your own back log of content ready to go.   Did I mention she's also achieved all this at the age of 18! Listen now, to hear her journey, why she got banned from Etsy, and the lightbulb moment when she realised she may not need a College degree after all.  ~~~ Thank you so much for listening. If you are enjoying the Dishing Up Digital Podcast, please leave a review on Apple and let me know! Don't forget to connect with me over on Instagram, let me know what you would like to hear in future episodes, and share this episode with anyone you think would benefit from it!    Links & Resources:  Follow Maureen on TikTok Follow Maureen on Instagram Work with Ellen Connect with Ellen on Instagram  
29:5426/12/2022
How Much Money I Made in 2022

How Much Money I Made in 2022

  Yes, I'm jumping on the bandwagon and telling you how much money I made in 2022.  In this episode I'll tell you what my total revenue is for 2022, and then how much of that then goes on expenses. I'll go through my full product suite and they contribute to my revenue. Please note that this podcast was also recorded for my You Tube channel, so keep an eye out on that for the visual version.   Thank you so much for listening. If you are enjoying the Dishing Up Digital Podcast, please leave a review on Apple and let me know! Don't forget to connect with me over on Instagram, let me know what you would like to hear in future episodes, and share this episode with anyone you think would benefit from it!    Links & Resources:  Get on the waitlist for my BOOK! See more info on my courses HERE Work with Ellen Connect with Ellen on Instagram  
16:1418/12/2022
I Wrote A Book!

I Wrote A Book!

  I. WROTE. A. BOOK! You best believe I'm screaming this from the rooftops, and I'm not even sorry about it. It's not surprise that this episode is all about the book, a bit of my process and what you can expect from it. Have a listen, tell me what you think, and get on the waitlist (link below) for MY BOOK!    Thank you so much for listening. If you are enjoying the Dishing Up Digital Podcast, please leave a review on Apple and let me know! Don't forget to connect with me over on Instagram, let me know what you would like to hear in future episodes, and share this episode with anyone you think would benefit from it!    Links & Resources:  Get on the waitlist for my BOOK! View the cover of my book on instagram HERE. Dishing Up Digital School Work with Ellen Connect with Ellen on Instagram  
17:4711/12/2022
How Many Hours a Week do I Work as a Social Media Manager?

How Many Hours a Week do I Work as a Social Media Manager?

If you've followed me for a while, you may be surprised to learn how many hours I actually do in a typical week! I'm very vocal about taking time for self care, finishing the work day early or going to the movies in the middle of the day on a Wednesday - but, I do still put in the full time hustle.   In this short and sweet episode, I go through the variations in my working weeks, working in the weekend, and those times where I don't listen to my own advice and have to have my laptop yanked away from me (ahem, boyfriend, ahem). But also, how good is avoiding that afternoon slump with a little nap!     Thank you so much for listening. If you are enjoying the Dishing Up Digital Podcast, please leave a review on Apple and let me know! Don't forget to connect with me over on Instagram, let me know what you would like to hear in future episodes, and share this episode with anyone you think would benefit from it!    Links & Resources:  Get on the waitlist for my BOOK! Get my current Instagram Marketing eBook HERE Dishing Up Digital School Work with Ellen Connect with Ellen on Instagram  
16:5404/12/2022
How to Get Started on Upwork - Booking $20K Clients with Silvia Pinho

How to Get Started on Upwork - Booking $20K Clients with Silvia Pinho

Today I talk to Silvia Pinho who is a freelance Social Media Manager and Online Educator from Portugal. She's a lover of all things cats, Disney and video games. She helps small business owners make social media fun, all while helping her fellow freelancers get more clients for themselves.    Silvia chats to us about her Upwork journey (nearly 10 years!) and gives us some great advice on getting started with Upwork, dealing with imposter syndrome, as well as some common mistakes to avoid.   Thank you so much for listening. If you are enjoying the Dishing Up Digital Podcast, please leave a review on Apple and let me know! Don't forget to connect with me over on Instagram, let me know what you would like to hear in future episodes, and share this episode with anyone you think would benefit from it!    Links & Resources:  See what Silvia's up to on Instagram Have a look at Silvia's Youtube channel Dishing Up Digital School Work with Ellen Connect with Ellen on Instagram  
23:2627/11/2022
Scaling 101: Premium Prices, Offer Suite & Outsourcing

Scaling 101: Premium Prices, Offer Suite & Outsourcing

  It's one thing to start a business, it's another to keep it growing. Today we are talking about how to scale your service based business without burning yourself out or starting to hate your job. This is a trap that so many service-based entrepreneurs can easily fall into. You start off with your client's project and you get paid for it. And it's exciting to be getting paid for your creative work at first, however at some point you hit a ceiling and realise that you do want to grow your business and get bigger, but there are only so many hours in a day, and there are only so many clients you can work with. This is where most entrepreneurs hit a ceiling and they feel like they can't go any further.   In this episode, I am going to go over how to smash through that block and keep scaling your business. And of the 6 core areas to focus on, I'm going to go over Premium Pricing, Crafting an Offer Suite, Marketing & Visibility and Outsourcing. The full list of 6 is: Premium Pricing Crafting an Offer Suite Marketing & Visibility Outsourcing Systems & Scheduling Mindset & Confidence   Thank you so much for listening. If you are enjoying the Dishing Up Digital Podcast, please leave a review on Apple and let me know! Don't forget to connect with me over on Instagram, let me know what you would like to hear in future episodes, and share this episode with anyone you think would benefit from it!    Links & Resources:  Enroll for my Scale on Social Mastermind course here Dishing Up Digital School Work with Ellen Connect with Ellen on Instagram  
23:3420/11/2022
The Dark Side of the Coaching Industry

The Dark Side of the Coaching Industry

  This is an episode I've wanted to do for a while, but have been avoiding. I have literally recorded a whole podcast on it and deleted it without posting it! But, at the end of the day, I feel really called to talk about this because I am part of the coaching industry and I have purchased many courses & programmes online, which means I have experienced a lot. Everything from being refused a refund when an international retreat wasn't going ahead to being disappointed by the quality of programmes that I've spent thousands on. In this episode, I'm going to talk through my experiences and by doing so, just bring awareness to things to be on the look out for when you're looking and shopping around for an online course to invest in. And also, I would like this to be educational for those looking to go into the coaching industry, or those who already are, to learn from people's mistakes and to hear what it's like from a user experience. Enjoy this one guys, and let me know what you think!   Thank you so much for listening. If you are enjoying the Dishing Up Digital Podcast, please leave a review on Apple and let me know! Don't forget to connect with me over on Instagram, let me know what you would like to hear in future episodes, and share this episode with anyone you think would benefit from it!    Links & Resources:  Watch my podcast interview with Vanessa Lau here Enroll for my Scale on Social Mastermind course here Dishing Up Digital School Work with Ellen Connect with Ellen on Instagram  
35:4513/11/2022
3 Sales Strategies to Book Out Your Services

3 Sales Strategies to Book Out Your Services

  Lately, I've talked a lot about mindset and confidence on the podcast. Today, I wanted to talk about strategy and actionable steps to book clients, to grow our business, to sell more of our services or product. In this episode, I'll share 3 key strategies on how to increase your sales, and how I've used these sales techniques successfully in my own business. The topics we cover: Offering seasonal packages, bonuses & discounts A.B.S - Always Be Selling (and I cover the Marketing Rule of 7) Focusing your marketing & selling on solutions and outcomes   Thank you so much for listening. If you are enjoying the Dishing Up Digital Podcast, please leave a review on Apple and let me know! Don't forget to connect with me over on Instagram, let me know what you would like to hear in future episodes, and share this episode with anyone you think would benefit from it!    Links & Resources:  Sign up to get the link to the replay of my webinar: How to Become a Social Media Manager Website recommended: Sprout Social Dishing Up Digital School Work with Ellen Connect with Ellen on Instagram  
20:3506/11/2022
Failure & Falling Flat on your Face: My Mindset as a Six-Figure Business Owner

Failure & Falling Flat on your Face: My Mindset as a Six-Figure Business Owner

When it comes to starting a social media business, your first steps might be setting up an instagram page, researching  social media strategy, maybe registering an LLC or finding out information on taxes. Maybe you start a website and decide you need to learn more about branding. All of these are great things, but there's one thing people often forget to educate themselves on when starting a busines... ...and that's mindset.   In this episode I talk about the screw up I had in my business the other week. I've decided to dissect what went wrong and talk about how I've developed a mindset to work through my failures, no matter how embarrassing or horrible they are.  The topics we cover: My Webinar mistake How to reposition the idea of failure My 3 practical steps for changing your mindset (including some great book recs)   Thank you so much for listening. If you are enjoying the Dishing Up Digital Podcast, please leave a review on Apple and let me know! Don't forget to connect with me over on Instagram, let me know what you would like to hear in future episodes, and share this episode with anyone you think would benefit from it!    Links & Resources:  Sing up to get the link to the replay of my webinar: How to Become a Social Media Manager Books recommended: Mindset by Dr Carol Dweck, The Subtle Art of not Giving a F*ck by Mark Manson, Girl on Fire by Cara Alwill Leyba Dishing Up Digital School Work with Ellen Connect with Ellen on Instagram  
24:2430/10/2022
What to Charge, Choosing Your Niche & Getting Started as a SMM | A Chat with Lisa from Social Cosmos

What to Charge, Choosing Your Niche & Getting Started as a SMM | A Chat with Lisa from Social Cosmos

  In this episode I talk to Lisa from Social Cosmos. Lisa is a student of mine who has successfully turned Social Media Management into a full time career. We chat about her growth as a Social Media Manager, and her tips and advice on getting started. Lisa has some great advice on carving out your own niche, but not letting it define you while you still need clients! The topics we cover: Lisa's niching journey and choosing a niche We talk pricing! What she started out charging, vs now Highs & lows of the SMM industry   Thank you so much for listening. If you are enjoying the Dishing Up Digital Podcast, please leave a review on Apple and let me know! Don't forget to connect with me over on Instagram, let me know what you would like to hear in future episodes, and share this episode with anyone you think would benefit from it!    Links & Resources:  Check out Lisa's Instagram page here: Social Cosmos Watch the replay of my FREE WEBINAR here: How to Become a Social Media Manager Download some freebies to help start your SMM journey here Dishing Up Digital School Work with Ellen Connect with Ellen on Instagram  
25:5223/10/2022
Side Hustle to Full Time Hustle: 5 Steps to Get There

Side Hustle to Full Time Hustle: 5 Steps to Get There

Join my FREE webinar on How to Become a Social Media Manager - price, package & pitch your way to $5K months. We'll be diving into... How to position yourself as an EXPERT in the social media management space (even with NO experience) Package & price your services so they’re IRRESISTIBLE and get an easy "YES!" from potential clients How to send the perfect pitch and land your first  clients SIGN UP HERE!   In this episode we are talking all about taking your side hustle and turning it into a full time hustle. I'll go over the steps to take you there and chat about how I applied them in my journey to full-time. The 5 Steps I cover are: Get up close and personal with your bank account Make a solid plan Dedicate the majority of your time to pitching and networking Be disciplined Surround yourself with positive like minded people - joining courses, communities & masterminds   Books Mentioned: Chillpreneur - By Denise Duffield-Thomas Get Rich, Luck Bitch - By Denise Duffield-Thomas We Should all be Millionaires - By Rachel Rodgers   Podcasts Mentioned: The Chillpreneur Podcast (Erin May Henry) She Means Business Show (Carrie Green) Hello Seven Podcast (Rachel Rodgers) Jereshia Said (Jereshia Hawk) Girls That Invest     Thank you so much for listening. If you are enjoying the Dishing Up Digital Podcast, please leave a review on Apple and let me know! Don't forget to connect with me over on Instagram, let me know what you would like to hear in future episodes, and share this episode with anyone you think would benefit from it!    Links & Resources:  My very first podcast episode: Dishing Up Digital Episode 1 Dishing Up Digital School Work with Ellen Connect with Ellen on Instagram  
17:5816/10/2022
How to Become a CONFIDENT Business Owner who is Booked Out!

How to Become a CONFIDENT Business Owner who is Booked Out!

If you think you need to grow your confidence before starting your own business, think again!   In this episode we are talking all about CONFIDENCE. And how confidence in your busines and/or services directly leads to more profit. I'll share some of my personal struggles with self confidence as well as some of my best strategies to grow your own confidence.   The topics I cover this week are: "Fake it till you make it" My one strategy for helping with confidence The evolution of my business the more my confidence grows     Thank you so much for listening. If you are enjoying the Dishing Up Digital Podcast, please leave a review on Apple and let me know! Don't forget to connect with me over on Instagram, let me know what you would like to hear in future episodes, and share this episode with anyone you think would benefit from it!    Links & Resources:  Podcast Episode on Being an Introvert in Business Podcast Episode on How Imposter Syndrome is Robbing You Greys Anatomy Episode with Superman Pose: Season 11, Episode 14 Dishing Up Digital School Work with Ellen Connect with Ellen on Instagram  
22:0709/10/2022
How Many Times I've Been FIRED and What to do About it

How Many Times I've Been FIRED and What to do About it

  Armed with a cup of tea for this episode, I am ready to spill some tea! It's a juicy episode, but also one that shows my growth over my 4 years in my Social Media Management business.    In this episode I discuss how many times I've been FIRED as a Social Media Manager, how many times I've lost a client and how to navigate that situation. This was always one of my biggest fears when I first got started - young Ellen just wanted to keep all her clients! Listen to how I've grown in this area, the processes I have in place to be prepared for this and tips & tricks on how to react in these situations.   The topics I cover this week are: How many times I've been "fired" How to react in these situations Why losing a client is totally normal    Thank you so much for listening. If you are enjoying the Dishing Up Digital Podcast, please leave a review on Apple and let me know! Don't forget to connect with me over on Instagram, let me know what you would like to hear in future episodes, and share this episode with anyone you think would benefit from it!    Links & Resources:  Dishing Up Digital School Work with Ellen Connect with Ellen on Instagram  
16:5302/10/2022
What is a UGC Creator and How to Get Started

What is a UGC Creator and How to Get Started

UGC Creators is a booming topic on TikTok right now. It's trending in a lot of countries, so I wanted to go over what exactly a UGC Creator is and how to get started.   You can get your hands on my course, Gram Cam, for FREE when you leave a review for the podcast. Simply take a screenshot of your review and post it on your Instagram Stories (tag me!) or send me a DM and I'll reply with all the details about redeeming your free offer. This course is valued at $299USD and will only be available for the month of September 2022! Find out more details about Gram Cam HERE.   In this episode I share about what a UGC Creator is, what UGC looks like compared with traditional marketing content (magazines, billboards etc), and how you can get started and turn it into a career. I discuss a little about my own UGC Creator journey and how it works within my business today, and we finish up with some tips for being successful in the UGC field.    ~~~   Thank you so much for listening. If you are enjoying the Dishing Up Digital Podcast, please leave a review on Apple and let me know! Don't forget to connect with me over on Instagram, let me know what you would like to hear in future episodes, and share this episode with anyone you think would benefit from it!    Links & Resources:  Video & photo editing software mentioned: InShot, CapCut, vsco Work with Ellen Connect with Ellen on Instagram  
18:0327/09/2022
How I Plan to Retire at the Age of 35: Let's Talk Money & Investing Ladies!

How I Plan to Retire at the Age of 35: Let's Talk Money & Investing Ladies!

Yes, I plan to retire at the age of 35!   You can get your hands on my course, Gram Cam, for FREE when you leave a review for the podcast. Simply take a screenshot of your review and post it on your Instagram Stories (tag me!) or send me a DM and I'll reply with all the details about redeeming your free offer. This course is valued at $299USD and will only be available for the month of September 2022! Find out more details about Gram Cam HERE.   In this episode I share how I plan to reach my goal of retiring at the age of 35. It might not be a typical "retirement", but it will be a great way to live with financial independence. I'll give you an inside look into my reasoning for this as well as my journey so far and how it looks for future me.   The topics I cover this week are: a bit about the F.I.R.E concept Why and how I was motivated to start my own business What I invest in*   Thank you so much for listening. If you are enjoying the Dishing Up Digital Podcast, please leave a review on Apple and let me know! Don't forget to connect with me over on Instagram, let me know what you would like to hear in future episodes, and share this episode with anyone you think would benefit from it!    Links & Resources:  Buy the Girls That Invest book here (you wont regret owning this book) More about the F.I.R.E concept: Financial Independence, Retire Early Work with Ellen Connect with Ellen on Instagram     *Please remember that I am not a financial advisor and am just sharing my own personal journey in investing. I recommend talking to a professional should you require advice regarding your own personal financial situation.
26:4318/09/2022
Creating an Instagram Strategy that drives GROWTH: My 30 Day Reels Challenge!

Creating an Instagram Strategy that drives GROWTH: My 30 Day Reels Challenge!

I'm back with Season 2 of the Dishing Up Digital podcast!   You can get your hands on my course, Gram Cam, for FREE when you leave a review for the podcast. Simply take a screenshot of your review and post it on your Instagram Stories (tag me!) or send me a DM and I'll reply with all the details about redeeming your free offer. This course is valued at $299USD and will only be available for the month of September 2022! Find out more details about Gram Cam HERE.   In this episode, I share my profit for the month of August, which happens to be my biggest month of profit for my little business to date. I also go over the results of my 30 day reels challenge, which definitely had some...challenges!    The topics I cover are: The results of my 30 Day Reels Challenge Why I decided to do this challenge Was it worth it And what my strategy is moving forward   Thank you so much for listening. If you are enjoying the Dishing Up Digital Podcast, please leave a review on Apple and let me know! Don't forget to connect with me over on Instagram, let me know what you would like to hear in future episodes, and share this episode with anyone you think would benefit from it!    Links & Resources:   Work with Ellen: https://www.ellenmackenzie.com/ Connect with Ellen on IG: https://www.instagram.com/ellenmackenziee  Scale On Social
26:4611/09/2022
When to Outsource or Hire Your First Team Member

When to Outsource or Hire Your First Team Member

 If you're listening to this episode in real-time, I am celebrating my new Mastermind course, Scale On Social; The mastermind to help you streamline, scale, and skyrocket your social media business! One of the things that's a big focus for the program is outsourcing and building your dream team. So that's what I am going to chat about in this episode.     Suppose you feel like you might be ready for outsourcing, or you're confused about what you could outsource or just what to do if you're thinking about hiring your first team member. This has been a real journey for me, and I've picked up a lot of tips and advice through this process myself, so today, I am going to be giving you guys some guidance and direction on how to start outsourcing so you can scale your business!    In this episode, you'll discover… What kind of roles you can potentially hire for your business The flexibility around contractors over employees Why experience is so valuable  A timeline of all the hires in my business How I pay my contractors    Thank you so much for listening. If you are enjoying the Dishing Up Digital Podcast, please leave a review on Apple and let me know! Don't forget to connect with me over on Instagram, let me know what you would like to hear in future episodes, and share this episode with anyone you think would benefit from it!    Links & Resources:    Work with Ellen: https://www.ellenmackenzie.com/ Connect with Ellen on IG: https://www.instagram.com/ellenmackenziee Scale On Social    
24:3126/06/2022
10 Steps to $10K Months

10 Steps to $10K Months

10k months! Now, this is a massive goal I think we all crave and a word that gets thrown around alot in the online community in social media when it comes to businesses. I hit this goal a year after leaving my 9-5, so I wanted to bring a realistic set of steps to help you sustainably achieve this milestone within your business using the right strategy, mindset, systems, and organization. Tune in for my ten steps to $10k months!   In this episode, you'll discover… Having confidence in prices and packages Crucial steps of scaling  Organization: setting up your business internally  Prioritizing your business Leveraging different revenue streams   Thank you so much for listening. If you are enjoying the Dishing Up Digital Podcast, please leave a review on Apple and let me know! Don't forget to connect with me over on Instagram, let me know what you would like to hear in future episodes, and share this episode with anyone you think would benefit from it!    Links & Resources:    Work with Ellen: https://www.ellenmackenzie.com/ Connect with Ellen on IG: https://www.instagram.com/ellenmackenziee Scale On Social    
24:5919/06/2022
How to Craft the Perfect Proposal & Sales Pitch

How to Craft the Perfect Proposal & Sales Pitch

If you're new to this space, you may be hearing fancy terms like 'pitches' and 'proposals.' If you're unsure about what these documents are and how to use these documents in your client onboarding phase, then this is the ep for you. In this episode, I will be breaking down exactly what these documents are, what to include, and how to write excellent ones that get our clients signing on the dotted line!   In this episode, you'll discover… The key difference between a proposal and a pitch What I include in a pitch to potential clients When to use each document Sending professional pitches and proposals  How to outline price and deliverables    Thank you so much for listening. If you are enjoying the Dishing Up Digital Podcast, please leave a review on Apple and let me know! Don't forget to connect with me over on Instagram, let me know what you would like to hear in future episodes, and share this episode with anyone you think would benefit from it!    Links & Resources:    Work with Ellen: https://www.ellenmackenzie.com/ Connect with Ellen on IG: https://www.instagram.com/ellenmackenziee    
21:4413/06/2022
This is What a $3K Social Media Monthly Package Looks Like

This is What a $3K Social Media Monthly Package Looks Like

What exactly does a $3,000 monthly Social Media package include? After a few years of mastering the art of socials, I am now in a position where I can very confidently negotiate a $3,000 package. I believe the more experience you get, the more you can charge. It's definitely a milestone I believe all my students can achieve down the line, so in this episode, I want to dive into this package's specifics and break down what it looks like to book and deliver services for a package of this value.   In this episode, you'll discover… The curation of images and graphics Community management and engagement Ad management  When to start charging premium prices When to begin offering premium services    Thank you so much for listening. If you are enjoying the Dishing Up Digital Podcast, please leave a review on Apple and let me know! Don't forget to connect with me over on Instagram, let me know what you would like to hear in future episodes, and share this episode with anyone you think would benefit from it!    Links & Resources:    Work with Ellen: https://www.ellenmackenzie.com/  Connect with Ellen on IG: https://www.instagram.com/ellenmackenziee
18:5729/05/2022
Things I Wish I Knew When I First Became a Social Media Manager

Things I Wish I Knew When I First Became a Social Media Manager

In this episode, I want to talk about what I wish I had known when I started as a newbie SMM. Throughout my journey of being a social media manager, I have learned so many different lessons. Looking back now, I have a clearer perspective of how I wish I had done things, and throughout the process, there were alot of things I wish I had known earlier on. Hopefully, this is helpful to you guys who are also early on in your journey and want to get a few insights, skip a few of my mistakes, and fast-track your own business.   In this episode, you'll discover… Admitting to not knowing everything  Overcoming pressure and implementing boundaries  Is niching down the key in the beginning? When to outsource Investing in yourself   Thank you so much for listening. If you are enjoying the Dishing Up Digital Podcast, please leave a review on Apple and let me know! Don't forget to connect with me over on Instagram, let me know what you would like to hear in future episodes, and share this episode with anyone you think would benefit from it!    Links & Resources:    Work with Ellen: https://www.ellenmackenzie.com/ Connect with Ellen on IG: https://www.instagram.com/ellenmackenziee    
16:5222/05/2022
How to Generate More Leads for Your Business

How to Generate More Leads for Your Business

Sign up for my new workshop here: https://www.ellenmackenzie.com/social-success-workshop   Lead generation is a fancy term for pretty much marketing. Lead generation is all about bringing leads (potential clients) into your marketing strategy, similar to foot traffic if you weren't an online business. If you have set up your social media business, you've signed a few clients, and you're ready to take your business marketing to the next level, lead generation is crucial in this next phase. You don't want to have to be sending so many cold pitches every week and instead have potential clients reaching out to you. In this episode, I want to dive into my top four tips for generating more leads for your business; these are what I have found the most helpful for my business journey.    In this episode, you'll discover… Nailing an IG brand How to build out your business with referrals  The importance of exposure Collaborating and using your network How to most effectively use the above strategies    Thank you so much for listening. If you are enjoying the Dishing Up Digital Podcast, please leave a review on Apple and let me know! Don't forget to connect with me over on Instagram, let me know what you would like to hear in future episodes, and share this episode with anyone you think would benefit from it!    Links & Resources:    Work with Ellen: https://www.ellenmackenzie.com/ Connect with Ellen on IG: https://www.instagram.com/ellenmackenziee    
21:3015/05/2022
I Tested Out TikTok for a Week... I Have Thoughts! How You Can Use This for Your Biz

I Tested Out TikTok for a Week... I Have Thoughts! How You Can Use This for Your Biz

I am very much team Instagram, but the time has come to learn how TikTok compares to Instagram and learn more about using it in your business. Over the past week, I have been conducting a TikTok experiment where I posted 2 TikToks per day for the past seven days, so In this episode, I'm going to chat about the results as well as let you in on many thoughts, feelings, truths, milestones, observations. I also want to discuss my ideas around how we can incorporate TikTok into our business strategy.   In this episode, you'll discover… Navigating the TikTok algorithm  The effects social media can have on your mindset Setting up your TikTok for success Luck & does it play into going viral on TikTok Critical differences between TikTok & Instagram    Thank you so much for listening. If you are enjoying the Dishing Up Digital Podcast, please leave a review on Apple and let me know! Don't forget to connect with me over on Instagram, let me know what you would like to hear in future episodes, and share this episode with anyone you think would benefit from it!    Links & Resources:    Work with Ellen: https://www.ellenmackenzie.com/ Connect with Ellen on IG: https://www.instagram.com/ellenmackenziee    
29:3108/05/2022
The Most Important Thing You Can Do for Your Business in 2022

The Most Important Thing You Can Do for Your Business in 2022

If you follow me on Instagram, you will know I've just taken a month off daily business operations and client work to travel to South Africa with my partner. I also took off two whole weeks from social media during this time. This trip enabled me to slow down, and I didn't realise at the time the benefits this would have on my business. In this episode, I want to discuss a bit about my trip and the aftermath of taking not only time off from my biz but also social media, my opinions on algorithms, and why we can get creative burnout.  In this episode, you'll discover… Where I've been the past month!  Resetting your mindset to tackle new things in your business Why switching off supports creativity  A new project I'm working on  Taking time off to boost productivity and inspiration Creative burnout  Thank you so much for listening. If you are enjoying the Dishing Up Digital Podcast, please leave a review on Apple and let me know! Don't forget to connect with me over on Instagram, let me know what you would like to hear in future episodes, and share this episode with anyone you think would benefit from it!  Links & Resources:    Work with Ellen: https://www.ellenmackenzie.com/ Connect with Ellen on IG: https://www.instagram.com/ellenmackenziee    
17:2501/05/2022
How to Create True Financial Security

How to Create True Financial Security

Financial freedom is definitely a buzz topic in this industry. While financial freedom is great and exciting to talk about, we still need to have more conversations around financial security.  Studies show that women retire with less money than men and that women are more likely to be better investors. In this episode, I want to open up about this conversation around setting yourself up to be financially secure, why it's important and how to take the first steps.    In this episode, you'll discover… How to start building financial security  What investing looks like  Why it's important to plan your retirement Breaking the stigma around investing  Thank you so much for listening. If you are enjoying the Dishing Up Digital Podcast, please leave a review on Apple and let me know! Don't forget to connect with me over on Instagram, let me know what you would like to hear in future episodes, and share this episode with anyone you think would benefit from it!  Links & Resources:    Work with Ellen: https://www.ellenmackenzie.com/ Connect with Ellen on IG: https://www.instagram.com/ellenmackenziee    
15:2127/03/2022
How to Travel & Run Your Online Business Successfully

How to Travel & Run Your Online Business Successfully

Having your own business doesn't mean you have to be working 24/7. It's healthy to take breaks and holidays, and it's possible to travel and still run a successful business. At the time of recording, I am about to set off on my first overseas trip since the big C. (the excitement is very real)   In this episode, I discuss my plan to take my business on the road for a month. I'll break it down and give you an overview of how I'll streamline all the tasks within my business to avoid any workload burnout. You can still have an enjoyable trip with some planning involved, so tune in to learn how.    In this episode, you'll discover… What taking time off was like in the corporate 9-5 My April travel plans  Learning to outsource and delegate tasks in your business How to prepare for a successful break Why I believe in outsourcing      Thank you so much for listening. If you are enjoying the Dishing Up Digital Podcast, please leave a review on Apple and let me know! Don't forget to connect with me over on Instagram, let me know what you would like to hear in future episodes, and share this episode with anyone you think would benefit from it!  Links & Resources:    Work with Ellen: https://www.ellenmackenzie.com/ Connect with Ellen on IG: https://www.instagram.com/ellenmackenziee    
24:2520/03/2022
The Benefits of a Social Media Management Side Hustle

The Benefits of a Social Media Management Side Hustle

Welcome to this special series brought to you by my signature course, the Dishing up Digital School; the ultimate course for new and aspiring social media managers who are ready to spread their wings and go out into the exciting world of self-employment and become their own boss.    To celebrate the recent relaunch of this program, I'm sitting down with past students to chat about their experience with the Dishing Up Digital School and life as a social media manager. We will be discussing their learnings, where they are now, how my signature course has benefitted their career, landing clients, and so much more. At the end of March, the course price is going up. So if you have been thinking about joining, now is the time! Believe in yourself to take the leap and start your dream career as a social media manager.   Today I'm talking to Abigail. Abigail started her social media management journey back in April of 2020 and has since launched her agency Feijoa Social, which She now runs as a side hustle off her corporate job. In this interview, we will dive into her decision to go back to corporate or take this corporate job offer that popped up and also what she's experienced as a social media manager so far.    In this episode, you'll discover… Working in the influencer space vs. working in the SMM space Abigail's experience with being a Social Media Manager The biggest obstacles Abigail has faced on her journey Overcoming imposter syndrome The positive impacts of Dishing Up Digital      Thank you so much for listening. If you are enjoying the Dishing Up Digital Podcast, please leave a review on Apple and let me know! Don't forget to connect with me over on Instagram, let me know what you would like to hear in future episodes, and share this episode with anyone you think would benefit from it!  Links & Resources:    Work with Ellen: https://www.ellenmackenzie.com/ Connect with Ellen on IG: https://www.instagram.com/ellenmackenziee Feijoa Social: https://www.instagram.com/feijoasocial/?utm_medium=copy_link  Connect with Abigail: https://www.instagram.com/abigailhannnah/
31:2310/03/2022
From $80 to $800: How This Social Media Manager Scaled Her Biz

From $80 to $800: How This Social Media Manager Scaled Her Biz

Welcome to this special series brought to you by my signature course, the Dishing up Digital School; the ultimate course for new and aspiring social media managers who are ready to spread their wings and go out into the exciting world of self-employment and become their own boss.    To celebrate the recent relaunch of this program, I'm sitting down with past students to chat about their experience with the Dishing Up Digital School and life as a social media manager. We will be discussing their learnings, where they are now, how my signature course has benefitted their career, landing clients, and so much more. At the end of March, the course price is going up. So if you have been thinking about joining, now is the time! Believe in yourself to take the leap and start your dream career as a social media manager.   Today, I am chatting with a past Dishing Up Digital School student, Quincie, my second ever coaching student! This interview is special to me as we started working together in May 2020 when Dishing Up Digital was only developing. I was working 1-1 with people to understand better how to structure the program. Quincie is still a full-time social media manager two years later, working for herself. Quincie has found herself in a unique niche/industry; Working with artists and bands, so In this interview, we will dive into Quincies incredible journey and story.   In this episode, you'll discover… The best part about being a social media manager for artists in the music industry  How Quincie 10 x her original package rate  The challenges of an aspiring social media manager What experience do you need to get started Life since starting Dishing Up Digital     Thank you so much for listening. If you are enjoying the Dishing Up Digital Podcast, please leave a review on Apple and let me know! Don't forget to connect with me over on Instagram, let me know what you would like to hear in future episodes, and share this episode with anyone you think would benefit from it!  Links & Resources:    Work with Ellen: https://www.ellenmackenzie.com/ Connect with Ellen on IG: https://www.instagram.com/ellenmackenziee  Connect with Quincie: https://www.instagram.com/thesocialdropoutco/
22:4209/03/2022
From Corporate Employee to Digital Nomad in Under One Year

From Corporate Employee to Digital Nomad in Under One Year

Welcome to this special series brought to you by my signature course, the Dishing up Digital School; the ultimate course for new and aspiring social media managers who are ready to spread their wings and go out into the exciting world of self-employment and become their own boss.    To celebrate the recent relaunch of this program, I'm sitting down with past students to chat about their experience with the Dishing Up Digital School and life as a social media manager. We will be discussing their learnings, where they are now, how my signature course has benefitted their career, landing clients, and so much more. At the end of March, the course price is going up. So if you have been thinking about joining, now is the time! Believe in yourself to take the leap and start your dream career as a social media manager.   Today, I am chatting with a past Dishing Up Digital School student, Esther. Esther and I have similar backstories; we both have a communications degree and aspired to escape the cooperate grind. Esther has leaped into the digital nomad lifestyle and began her self-employment journey in Thailand. In the space of a year, she has built up her business enough to support her lifestyle successfully. In this episode, we unpack her journey up until now!    In this episode, you'll discover… Booking clients on the down-low in the beginning  Starting with your network Experimenting with different industries and niches  Balancing travel & work as a digital nomad The challenges Esther has faced while building her biz     Thank you so much for listening. If you are enjoying the Dishing Up Digital Podcast, please leave a review on Apple and let me know! Don't forget to connect with me over on Instagram, let me know what you would like to hear in future episodes, and share this episode with anyone you think would benefit from it!  Links & Resources:    Work with Ellen: https://www.ellenmackenzie.com/ Connect with Ellen on IG: https://www.instagram.com/ellenmackenziee Esther’s Instagram: https://www.instagram.com/leap_social_media/ Connect with Esther: https://www.instagram.com/esther_ayres/    
33:4508/03/2022
She Matched Her Corporate Salary in 4 Months as a New Social Media Manager!

She Matched Her Corporate Salary in 4 Months as a New Social Media Manager!

Welcome to this special series brought to you by my signature course, the Dishing up Digital School; the ultimate course for new and aspiring social media managers who are ready to spread their wings and go out into the exciting world of self-employment and become their own boss.    To celebrate the recent relaunch of this program, I'm sitting down with past students to chat about their experience with the Dishing Up Digital School and life as a social media manager. We will be discussing their learnings, where they are now, how my signature course has benefitted their career, landing clients, and so much more. At the end of March, the course price is going up. So if you have been thinking about joining, now is the time! Believe in yourself to take the leap and start your dream career as a social media manager.   Today, I am chatting with Claire, who joined the program in November 2021. In that short amount of time, she has launched her side-hustle, booked her first handful of clients, and even surpassed her full-time corporate income. We have an open chat about exactly how she did this, the kind of work going on behind the scenes to scale and grow this quickly, and more.    In this episode, you'll discover… How Claire started with Dishing Up Digital Juggling full-time work and a thriving side hustle  How claire fast-tracked her success as a social media manager Landing your first client/s The benefits of building a business and being your own boss Overcoming roadblocks and learning curves  Thank you so much for listening. If you are enjoying the Dishing Up Digital Podcast, please leave a review on Apple and let me know! Don't forget to connect with me over on Instagram, let me know what you would like to hear in future episodes, and share this episode with anyone you think would benefit from it!  Links & Resources:    Work with Ellen: https://www.ellenmackenzie.com/ Connect with Ellen on IG: https://www.instagram.com/ellenmackenziee  Claire’s Instagram: https://www.instagram.com/clairessocialstrategy/
32:2507/03/2022
How My Life Has Changed in 3 Years + A Special Announcement!

How My Life Has Changed in 3 Years + A Special Announcement!

Welcome to this special series brought to you by my signature course, the Dishing up Digital School; the ultimate course for new and aspiring social media managers who are ready to spread their wings and go out into the exciting world of self-employment and become their own boss.    March is probably one of my favorite months of the year. It's very special to me; it's my birthday month and the month where it all started with my business! This is an exciting time for reflection, so I decided to do something special this year and relaunch my signature program. To celebrate the recent relaunch of this program, I'm sitting down with past students to chat about their experience with the Dishing Up Digital School and life as a social media manager. We will be discussing their learnings, where they are now, how my signature course has benefitted their career, landing clients, and so much more. At the end of March, the course price is going up. So if you have been thinking about joining, now is the time! Believe in yourself to take the leap and start your dream career as a social media manager.   In this episode, you'll discover…   A reflection of my journey so far  Getting over that first hurdle of getting clients Lessons I’ve learned in my business journey Why I started Started Dishing Up Digital  The benefits of the self-employed lifestyle  Thank you so much for listening. If you are enjoying the Dishing Up Digital Podcast, please leave a review on Apple and let me know! Don't forget to connect with me over on Instagram, let me know what you would like to hear in future episodes, and share this episode with anyone you think would benefit from it!  Links & Resources:    Work with Ellen: https://www.ellenmackenzie.com/  Connect with Ellen on IG: https://www.instagram.com/ellenmackenziee
18:4506/03/2022
Taking the Leap Into a More Fulfilling Career With Marie

Taking the Leap Into a More Fulfilling Career With Marie

You probably have big dreams about being your own boss and living life on your own terms if you're here. In the beginning, everything seems so out of reach, but it is 1000% possible, and there are so many inspiring people pathing the way to show you just how achievable it is.    Today's guest, Marie, has just gone full time in her online business, which is incredible. I have watched her journey over the past two years, so today, we will be chatting about her journey and her entire career. We're also going to talk fulfillment mindset and finding a really fulfilling job that you love.    In this episode, you'll discover… Marie's career and journey to fulfilling employment  Staying organized as a parent  Leaving a comfortable but unfulfilling job  Taking scary leaps as a mum Entering the online space as not a native English speaker Thank you so much for listening. If you are enjoying the Dishing Up Digital Podcast, please leave a review on Apple and let me know! Don't forget to connect with me over on Instagram, let me know what you would like to hear in future episodes, and share this episode with anyone you think would benefit from it!  Links & Resources:    Work with Ellen: https://www.ellenmackenzie.com/ Ellen’s membership group: https://www.ellenmackenzie.com/insiders-club  Connect with Ellen on IG: https://www.instagram.com/ellenmackenziee  Join the Insiders Club       Check out  Gram Cam The photography & reels course that finally makes promoting your biz on Instagram easy Connect with Marie https://www.instagram.com/match_acreative/    
33:3020/02/2022
How to Stop Comparing Yourself to Others in Business

How to Stop Comparing Yourself to Others in Business

Having a healthy mindset is key to running a successful business. In business (especially as online service providers), we tend to surround ourselves with people in our industry that inspire us. Sometimes this can lead to comparison, a bit of jealousy, just general sadness, or some actual low points in our business journeys. Unfortunately, too much comparison can lead to things like undercutting yourself because of the emotions that you're feeling at that moment. In today's episode, I want to address comparison and have a little bit of a chat about how to stop comparing yourself to other people.   In this episode, you'll discover… What comparison leads to  Curating an inspiring feed What to do in business lows  Celebrating all parts of your business journey  The power of journaling  Thank you so much for listening. If you are enjoying the Dishing Up Digital Podcast, please leave a review on Apple and let me know! Don't forget to connect with me over on Instagram, let me know what you would like to hear in future episodes, and share this episode with anyone you think would benefit from it!  Links & Resources:    Work with Ellen: https://www.ellenmackenzie.com/ Ellen’s membership group: https://www.ellenmackenzie.com/insiders-club  Connect with Ellen on IG: https://www.instagram.com/ellenmackenziee  Join the Insiders Club       Check out  Gram Cam The photography & reels course that finally makes promoting your biz on Instagram easy    
19:5713/02/2022
The Secret to Selling on IG + My Recent Launch Debrief

The Secret to Selling on IG + My Recent Launch Debrief

There are plenty of businesses and accounts with large audiences on Instagram these days. Still, this metric doesn't necessarily mean that these accounts are seeing more success and conversions than those with smaller audiences. There are so many other factors that come into play when monetizing your social media. In this episode, I want to demystify the idea that you need a large audience to start selling. I'll be discussing secrets to marketing on social media no matter what size your audience and give a debrief around my most recent course launch.    In this episode, you'll discover… Having a positive sales mindset Getting strategic around your offers Showing up consistently  How to present your offers Creating your launch posting schedule Thank you so much for listening. If you are enjoying the Dishing Up Digital Podcast, please leave a review on Apple and let me know! Don't forget to connect with me over on Instagram, let me know what you would like to hear in future episodes, and share this episode with anyone you think would benefit from it!  Links & Resources:    Work with Ellen: https://www.ellenmackenzie.com/ Ellen’s membership group: https://www.ellenmackenzie.com/insiders-club  Connect with Ellen on IG: https://www.instagram.com/ellenmackenziee   Join the Insiders Club Check out  Gram Cam The photography & reels course that finally makes promoting your biz on Instagram easy
19:0306/02/2022
How to Successfully Scale Your Business with Courtney Marie

How to Successfully Scale Your Business with Courtney Marie

Scaling your business doesn't have to mean more hours or harder work. Simple and sustainable growth is real (believe it or not). Today's guest is nailing this exact approach with her business, so I have brought her onto the podcast for a fun discussion around her business growth and success.   Courtney Marie is a Kajabi GURU. Her business focuses on branding websites, sales pages, and consulting for course creators and coaches. In this episode, we chat all things outsourcing, hiring team members, tips for scaling, and so much more.    In this episode, you'll discover… How Courtney started her business Keeping your business strategy simple Tips for scaling your business How to effectively streamline processes within your business The truths about management      Thank you so much for listening. If you are enjoying the Dishing Up Digital Podcast, please leave a review on Apple and let me know! Don't forget to connect with me over on Instagram, let me know what you would like to hear in future episodes, and share this episode with anyone you think would benefit from it!  Links & Resources:    Work with Ellen: https://www.ellenmackenzie.com/ Ellen’s membership group: https://www.ellenmackenzie.com/insiders-club  Connect with Ellen on IG: https://www.instagram.com/ellenmackenziee  Join the Insiders Club       Check out  Gram Cam The photography & reels course that finally makes promoting your biz on Instagram easy Connect with Courtney over on Instagram Check out Courtney’s Website  Coffee with Courtney The Podcast  
38:4630/01/2022
A Social Media Manager Q&A

A Social Media Manager Q&A

I recently popped a little question box up on my Instagram story for you guys to ask me all your burning questions around running a social media management business and was inundated with your responses. I started this podcast for you, so I wanted to make this episode more interactive and do a bit of a Q&A with all the questions that stood out to me. Tune in as I share my answers around getting consistent clients, managing workflow, outsourcing, and so much more.   Also! My new course is officially launching today! Grab Cam The photography & reels course that finally makes promoting your biz on Instagram easy.   In this episode, you'll discover… The importance of a good client relationship  Tips for lead generation Landing international clients The truth around hiring your dream team Managing your workflow Thank you so much for listening. If you are enjoying the Dishing Up Digital Podcast, please leave a review on Apple and let me know! Don't forget to connect with me over on Instagram, let me know what you would like to hear in future episodes, and share this episode with anyone you think would benefit from it!  Links & Resources:    Work with Ellen: https://www.ellenmackenzie.com/ Ellen’s membership group: https://www.ellenmackenzie.com/insiders-club  Connect with Ellen on IG: https://www.instagram.com/ellenmackenziee   Join the Insiders Club  
30:5523/01/2022
A Full Social Media Strategy for Beginners in 5 Steps

A Full Social Media Strategy for Beginners in 5 Steps

Social Media Strategy: This was something that used to highly intimated me! Imposter syndrome is flaring as a new entrepreneur finding your way in a new industry, and this word strategy honestly felt so daunting. Over two years later, I can see now that strategy is just a fancy term (for people who must be really good at their job, lol). It doesn’t have to be complicated or overwhelming at all.    In this episode, I want to help you understand what a social media strategy looks like and how to develop and present a social media strategy to a client or customer.    In this episode, you'll discover…   Understanding your client’s goals Doing the research  The brain dump Auditing your clients podcast  Planning the content calendar Presenting your strategy  Thank you so much for listening. If you are enjoying the Dishing Up Digital Podcast, please leave a review on Apple and let me know! Don't forget to connect with me over on Instagram, let me know what you would like to hear in future episodes, and share this episode with anyone you think would benefit from it!  Links & Resources:    Work with Ellen: https://www.ellenmackenzie.com/ Ellen’s membership group: https://www.ellenmackenzie.com/insiders-club  Connect with Ellen on IG: https://www.instagram.com/ellenmackenziee  Join the Insiders Club
31:1316/01/2022
Things I’m Changing in My Business for 2022

Things I’m Changing in My Business for 2022

It's a new year, and I know we all love a little bit of planning for the year ahead, but it's also important to reflect on the previous year. Reflecting on your last business year allows you to recognize what's been working, what isn't working, and what needs to change to reach your next goal.    After reflecting on my past year in business, I can see all the accomplishments, milestones, and bucket list things that I've ticked off and where there is room for improvement. In this episode, I want to share the things I'll be changing in my business moving forward as I step into CEO energy.    In this episode, you'll discover…   Setting standards for your business Letting go of what doesn't serve you Having boundaries with new clients Discovering what business structure works for you From freelancing to a sustainable and profitable business Thank you so much for listening. If you are enjoying the Dishing Up Digital Podcast, please leave a review on Apple and let me know! Don't forget to connect with me over on Instagram, let me know what you would like to hear in future episodes, and share this episode with anyone you think would benefit from it!  Links & Resources:    Work with Ellen: https://www.ellenmackenzie.com/ Ellen’s membership group: https://www.ellenmackenzie.com/insiders-club  Connect with Ellen on IG: https://www.instagram.com/ellenmackenziee  Join the Insiders Club
24:4609/01/2022
It’s a New Year So Do the Damn Thing

It’s a New Year So Do the Damn Thing

Hello, 2022! As we roll into this new year, I really believe that there are two types of people; goal setting, diary buying, new year resolutioners, or the more pessimistic people who wholeheartedly decide that a new year doesn't mean too much and isn't going to change very much. I know what one I am, and I know that one year I made that decision to just do the damn thing! (start my biz) and it was that moment and determination that got me to where I am today. This episode is a big reminder that it is possible to dream big and turn your goals and aspirations into reality. In this episode, I am breaking down exactly how I did it.  In this episode, you'll discover… The NYE before Dishing Up Digital Started Why it's so important not to give up early on How I went from 0 interest to having 40 businesses interested in my services How believing in yourself is the key to getting to where you want to be  The importance of goal setting   Thank you so much for listening. If you are enjoying the Dishing Up Digital Podcast, please leave a review on Apple and let me know! Don't forget to connect with me over on Instagram, let me know what you would like to hear in future episodes, and share this episode with anyone you think would benefit from it!  Links & Resources:    Work with Ellen: https://www.ellenmackenzie.com/ Ellen’s membership group: https://www.ellenmackenzie.com/insiders-club  Connect with Ellen on IG: https://www.instagram.com/ellenmackenziee  
20:4802/01/2022
IG Branding & Marketing Tips with Product Based Business Coach Sarah Airey

IG Branding & Marketing Tips with Product Based Business Coach Sarah Airey

Most businesses will be selling products, services, or a combination of both. When it comes to selling products and services, there are a few critical differences around how to market each of these effectively. Today, I am talking with Sarah Airy, a product-based business coach. Sarah has her own line of apparel along with some excellent courses. In this episode, we're going to dive into the nitty-gritty of how to market a product on Instagram. Sarah has over 20,000 Instagram followers, she might sound humble, but she has a truly successful business.   In this episode, you'll discover…   Using Instagram to market your business. What platforms to start on. What you should be doing with your branding on Instagram. The visual side of branding and the importance of high standards Connecting & engaging with your audience You can sign up for Sarah's Instagram Reels course here (hurry enrolment is only open for 1 more day!). Use the code "ELLEN" to let her know you came from the podcast: https://sarahairey.com/master-your-reels   Thank you so much for listening. If you are enjoying the Dishing Up Digital Podcast, please leave a review on Apple and let me know! Don't forget to connect with me over on Instagram, let me know what you would like to hear in future episodes, and share this episode with anyone you think would benefit from it!  Links & Resources:    Work with Ellen: https://www.ellenmackenzie.com/ Ellen’s membership group: https://www.ellenmackenzie.com/insiders-club  Connect with Ellen on IG: https://www.instagram.com/ellenmackenziee Connect with Sarah on IG: https://www.instagram.com/sarah.airey.co Sarah’s Website: https://sarahairey.com/  
28:4619/12/2021
How to Build Your Side Hustle While Working Full Time

How to Build Your Side Hustle While Working Full Time

I'm going to let you in on a bit of a secret, and that is, overnight successes are not real! (despite what you see on the internet and social media) In most cases, you will begin your business journey while doing some other form of work or study. AKA, your business will start as your 'side hustle.' This was the case for me, and It took me quite a few months until I left my corporate job and went full time in my business. I receive a lot of questions from others asking how the heck I managed both for so long, and I am going to break it down for you in this episode! Tune in to learn my tips and strategies for building your side hustle while working full time.   In this episode, you'll discover... What self-discipline looks like and how to find a healthy balance Planning and organizing your weeks  How to prioritize tasks  Setting realistic and intentional goals Please don't burn your bridges: Deciding when it's the right time to go full time Thank you so much for listening. If you are enjoying the Dishing Up Digital Podcast, please leave a review on Apple and let me know! Don’t forget to connect with me over on Instagram, let me know what you would like to hear in future episodes, and share this episode with anyone you think would benefit from it!  Links & Resources:    FREEBIE! Download my Social Media Starter Kit: https://www.ellenmackenzie.com/freebie Work with Ellen: https://www.ellenmackenzie.com/ Ellen’s membership group: https://www.ellenmackenzie.com/insiders-club  Connect with Ellen on IG: https://www.instagram.com/ellenmackenziee   
21:2912/12/2021
Why You Should Become a Social Media Manager in 2022

Why You Should Become a Social Media Manager in 2022

If you listened to last week's episode, I spoke about my experience of two years in business as a social media manager. Well, this week is all about why I believe you should think about diving into the space also! (I'm guessing you might already be there if you're here)    I've spoken about many of the benefits of becoming a social media manager before on this podcast. However, I really wanted to touch on a couple of things in this episode: the future of the industry, the potential of the industry, and where else you can go with social media. Social Media Management is just the beginning, it is the launchpad for so much more, and I think it's an exciting decision that can open up so many more doors for you.   In this episode, you'll discover... The benefits of working as a Social Media Manager Different pathways for growth How to treat your business like another client Using your skills to build something of your own The perspective of someone who has been in this field for a couple of years   Thank you so much for listening. If you are enjoying the Dishing Up Digital Podcast, please leave a review on Apple and let me know! Don’t forget to connect with me over on Instagram, let me know what you would like to hear in future episodes, and share this episode with anyone you think would benefit from it!  Links & Resources:    FREEBIE! Download my Social Media Starter Kit: https://www.ellenmackenzie.com/freebie Work with Ellen: https://www.ellenmackenzie.com/ Ellen’s membership group: https://www.ellenmackenzie.com/insiders-club  Connect with Ellen on IG: https://www.instagram.com/ellenmackenziee  Latasha James Youtube  
21:3505/12/2021
My Business Turns 2: These Are My Biggest Lessons

My Business Turns 2: These Are My Biggest Lessons

Not only have we hit 20 episodes of the Podcast, but this week is also  Dishing Up Digital's 2nd birthday; that's right, I've hit two years as a business owner. It feels like only yesterday that I launched my business, but at the same time, it also feels like a lifetime ago. When I look back to December 1st, 2019, I am blown away by the amount I have grown and developed personally and professionally. I have learned so much on this journey, and I wanted to celebrate this milestone by bringing you an episode about the most important business lessons I have learned in the past two years! In this episode, I share with you five defining things from my story and my experience as a business owner that I think would be helpful for those starting their online business journey.   In this episode, you'll discover... The importance of surrounding yourself with the right people  Staying motivated throughout your business journey  When to set boundaries  Scaling your business at the right pace Setting systems up and structuring your business along the way Thank you so much for listening. If you are enjoying the Dishing Up Digital Podcast, please leave a review on Apple and let me know! Don’t forget to connect with me over on Instagram, let me know what you would like to hear in future episodes, and share this episode with anyone you think would benefit from it!  Links & Resources:    FREEBIE! Download my Social Media Starter Kit: https://www.ellenmackenzie.com/freebie Work with Ellen: https://www.ellenmackenzie.com/ Ellen’s membership group: https://www.ellenmackenzie.com/insiders-club  Connect with Ellen on IG: https://www.instagram.com/ellenmackenziee   
31:1128/11/2021
The Top 6 Business Investments I’ve Made

The Top 6 Business Investments I’ve Made

When you're starting a business or venturing into the world of entrepreneurship -- there is going to be a whole lot of 'trial and error.' But when you're in the beginning stages of your business and your finances are limited, Investing in different things can feel like a scary step. After a few years in business, I am now at the point where I can try out a whole range of investments, and so in this episode, I wanted to share my top six investments with you. This episode is essential for anyone starting out as a social media manager as I share my experience with what's necessary and what's not.    In this episode, you'll discover... The importance of educating yourself What expenses are necessary for your social media business My best business investments When these investments are necessary The assets you think you need (that aren't important)   Thank you so much for listening. If you are enjoying the Dishing Up Digital Podcast, please leave a review on Apple and let me know! Don’t forget to connect with me over on Instagram, let me know what you would like to hear in future episodes, and share this episode with anyone you think would benefit from it!  Links & Resources:    Sign up for my FREE webinar here: https://www.ellenmackenzie.com/free-webinar-signup Work with Ellen: https://www.ellenmackenzie.com/ Ellen’s membership group: https://www.ellenmackenzie.com/insiders-club  Connect with Ellen on IG: https://www.instagram.com/ellenmackenziee   
29:1521/11/2021
Why Posting Reels Everyday Isn’t an Instagram Strategy *Controversial Opinion*

Why Posting Reels Everyday Isn’t an Instagram Strategy *Controversial Opinion*

Once again, we have to learn, adapt and adjust to the new guidelines and features that Instagram has put out. Reels have changed the Instagram game, and accounts implementing Reels into their IG strategy see huge growth and FREE exposure. The more Reels you post, the more exposure and reach you see as an account and a business. This all looks great if we are looking at vanity metrics, but if you're relying on your Instagram to generate revenue, posting Instagram Reels every day should not be your new business strategy. In this episode, I am going to break down exactly why.   In this episode, you'll discover... Why reels don't serve everyone Converting a follower into a customer or client The journey of a customer  How to create content to build attraction for all buyer types What components create a stronger Instagram strategy   Thank you so much for listening. If you are enjoying the Dishing Up Digital Podcast, please leave a review on Apple and let me know! Don’t forget to connect with me over on Instagram, let me know what you would like to hear in future episodes, and share this episode with anyone you think would benefit from it!    Links & Resources:    FREEBIE! Download my Social Media Starter Kit: https://www.ellenmackenzie.com/freebie Work with Ellen: https://www.ellenmackenzie.com/ Ellen’s membership group: https://www.ellenmackenzie.com/insiders-club    Connect with Ellen on IG: https://www.instagram.com/ellenmackenziee
22:5131/10/2021
So You Want to Quit Your Job, Now What?

So You Want to Quit Your Job, Now What?

Work makes up a huge part of our everyday and, well, our entire life. We're going to be working until we retire. So why do something that makes you miserable? If you listen to me (long enough), chances are you're going to feel a bit inspired to leave your job and start your own business. I mean, that's why you're here, right? There is actually a method to my madness, and that's what today's podcast is all about. In this episode, I want to share with you how I made the leap from the cooperate world to building the business of my dreams. I talk about leaving your current job on good terms, building the financial runway, and analyzing things from a budgeting perspective so you can too make a safe and secure plan for becoming your own boss.   If you want to know exactly how I built my business from the ground up, then head over to the Dishing Up Digital School (Currently Open for Enrollment) In this episode, you'll discover...   The right way to quit your job Building your financial runway Investing in your business from the beginning Analyzing your budget Making the plan Thank you so much for listening. If you are enjoying the Dishing Up Digital Podcast, please leave a review on Apple and let me know! Don’t forget to connect with me over on Instagram, let me know what you would like to hear in future episodes, and share this episode with anyone you think would benefit from it!  Links & Resources:    Work with Ellen: https://www.ellenmackenzie.com/  FREEBIE! Download my Social Media Starter Kit: https://www.ellenmackenzie.com/freebie  Connect with Ellen on IG: https://www.instagram.com/ellenmackenziee
22:0724/10/2021
Your Guide to Finding Clients With NO Experience

Your Guide to Finding Clients With NO Experience

When we're younger, we often get so excited to start new things, but as we get older, some of us tend to fear the idea of being the 'beginner' at something. This idea of starting in a new industry and having no experience at all can be SO daunting, but the truth is, we all have to start somewhere, right? This episode is all about taking control and embracing the idea of 'starting from the bottom.' I dive into mindset shifts to discover your inner go-getter attitude, how to find your first clients with no experience, and how to present yourself and build on connections within your network.    If you want to know exactly how I built my business from the ground up, then head over to the Dishing Up Digital School (Currently Open for Enrollment) In this episode, you'll discover...   Mindset shifts for overcoming the fear of starting something new Tackling self-doubt  Where & how to find your first potential clients  Building on connections and when to pitch a business Presenting juicy offers Thank you so much for listening. If you are enjoying the Dishing Up Digital Podcast, please leave a review on Apple and let me know! Don’t forget to connect with me over on Instagram, let me know what you would like to hear in future episodes, and share this episode with anyone you think would benefit from it!  Links & Resources:    Work with Ellen: https://www.ellenmackenzie.com/ Ellen’s membership group: https://www.dishingupdigitalschool.com/membership  Connect with Ellen on IG: https://www.instagram.com/ellenmackenziee     
23:4317/10/2021
Value-Based Pricing & What to Charge as Social Media Manager

Value-Based Pricing & What to Charge as Social Media Manager

In this episode, We're talking about prices, money, cash dollars-- what to charge as a social media manager. It's so hard to put a number on your services when you're starting out, I know it was one of my biggest concerns initially, and it's the same for many of my students. This episode is a sneak peek into one of the six pieces of training on pricing yourself as a social media from my Dishing Up Digital school. I talk about different strategies on how to price yourself, what value-based pricing looks like and why an hourly rate isn't always the best way to go.    In this episode, you'll discover...   Why I don't believe in hourly rates as a social media manager What value-based pricing looks like Mindset shifts in understanding your value  Putting together packages that have value Thank you so much for listening. If you are enjoying the Dishing Up Digital Podcast, please leave a review on Apple and let me know! Don’t forget to connect with me over on Instagram, let me know what you would like to hear in future episodes, and share this episode with anyone you think would benefit from it!  Links & Resources:    Work with Ellen: https://www.ellenmackenzie.com/ FREEBIE! Download my Social Media Starter Kit: https://www.ellenmackenzie.com/freebie Connect with Ellen on IG: https://www.instagram.com/ellenmackenziee  We should all be Millionaires - Rachel Rodgers: https://www.amazon.com/We-Should-All-Be-Millionaires/dp/1400221625    
13:1010/10/2021
Being the “Breadwinner” and Out-Earning Your Partner as a Female

Being the “Breadwinner” and Out-Earning Your Partner as a Female

My partner and I have this running joke about who's going to retire the other person. He always jokes that I'm his retirement plan because he sees the business that I'm building, and he is so incredibly proud of it. In 1980, only 13% of women made the same or more than their husbands in terms of their annual income. Today those numbers are increasing, but it's still relatively uncommon for females to be the breadwinner in the relationship. I feel lucky to have a relationship where we mutually support each other's success, but I know this isn't the case for everyone. That's why I felt inspired to discuss this on the podcast. I don't want any woman out there holding back their potential for a man. You have so much power and potential to change the world, your own life, and your family's life.    In this episode, you'll discover...   What made me feel called to discuss this topic My mindset shifts around female wealth and power How we, as women, can worry about outshining our partner Holding back your potential and why it needs to stop now Thank you so much for listening. If you are enjoying the Dishing Up Digital Podcast, please leave a review on Apple and let me know! Don’t forget to connect with me over on Instagram, let me know what you would like to hear in future episodes, and share this episode with anyone you think would benefit from it!  Links & Resources:    Work with Ellen: https://www.ellenmackenzie.com/ Ellen’s membership group: https://www.dishingupdigitalschool.com/membership  Connect with Ellen on IG: https://www.instagram.com/ellenmackenziee  Article mentioned : https://www.thelily.com/kacey-musgravess-breadwinner-resonated-for-women-who-out-earn-their-partners/    
23:0303/10/2021
How to Become a Digital Nomad With Shannon Segall

How to Become a Digital Nomad With Shannon Segall

The 'Digital Nomad' lifestyle is becoming more and more common. Being your own boss and ditching the 9-5 is one thing, but living a life where you are 100 percent location-independent unlocks that extra piece of freedom that some of us are seeking.   My guest today, Shannon Segall, knows this lifestyle all too well. Shannon is an online entrepreneur who picked up her life and moved to Bali, where she runs her business. In this episode, Shannon gives us an insight into what it's like to truly live a digital nomad lifestyle. We also discuss the realities of being a digital nomad, tips, and advice on getting yourself set up, and what inspired her to get started.   In this episode, you'll discover...   How Shannon discovered the world of online business The cause of a one-way ticket to Bali  The Digital Nomad Lifestyle  Relationships & Business Advice on how to get set up Thank you so much for listening. If you are enjoying the Dishing Up Digital Podcast, please leave a review on Apple and let me know! Don’t forget to connect with me over on Instagram, let me know what you would like to hear in future episodes, and share this episode with anyone you think would benefit from it!  Links & Resources:    Work with Ellen: https://www.ellenmackenzie.com/ My membership group: https://www.dishingupdigitalschool.com/membership  Connect with Ellen on IG: https://www.instagram.com/ellenmackenziee    Connect with Shannon on IG: https://www.instagram.com/shannonsegall/?hl=en
30:2526/09/2021