Welcome Back!In today’s episode, I’m diving into a common struggle for many of my clients which is signing clients but still feeling like it’s not enough to quit your 9-to-5 job. Whether you're not making enough to replace your paycheck or just don't feel secure enough to take the leap, I’m unpacking why this happens and how to overcome it!.In this episode, I cover:Reasons for Insufficient Income:Pricing Issues: The importance of charging enough for our services.Slow Client Acquisition: The difficulty of consistently signing clients and its impact on financial stability.Relying on External Strategies: The pitfalls of only investing in others' marketing plans without tailoring them to your unique business.The Importance of Personalized Strategies:Creating a marketing strategy that reflects your individual goals and the needs of your ideal clients.Developing a unique selling style to attract clients faster and boost revenue.Activation and Environment:The benefits of surrounding yourself with a motivated, action-oriented community.The need to avoid complacency and keep pushing for client acquisition and growth.Fluid Business Mindset:The risk of focusing too much on one aspect of your business while neglecting marketing and lead generation.The importance of a balanced approach to keep growth and client engagement thriving.Ways to work with meSign your next 5-10 clients at full price until you book out: Join the membership Already booked out and ready to explore what is next in your business? Join 1:1 consultingNeed help with content creation? Join our content retainer! 

Welcome back to the Data Over Drama podcast! I'm excited to continue our discussion on what to do when potential clients say they can’t afford your services. If you're just tuning in, be sure to check out Part One, where I addressed whether there really is such a thing as a price objection.In this episode, we will cover:How to approach clients who express budget constraints while still maintaining the integrity of your offer.Why scaling down your existing offers may not be the best solution and what to consider instead.Strategies for understanding and addressing your client's real needs rather than just their budget concerns.How to frame your offer in a way that clearly articulates the value and potential outcomes for the client.The importance of placing the responsibility back on the client to assess if their budget aligns with the problem they need solving.Ways to work with meSign your next 5-10 clients at full price until you book out: Join the membership Already booked out and ready to explore what is next in your business? Join 1:1 consultingNeed help with content creation? Join our content retainer! 

Hey, everyone! Welcome back to The Data Over Drama Podcast. Today, we’re diving into a topic that’s been hitting home for so many of us, myself included. With tighter budgets, clients are more cautious and choosy than ever, leaving many of us asking: “What do I do when my clients say they can’t afford my services?”In this episode, I break down:Why there’s no such thing as a price objectionClients who claim they “can’t afford” your offer are often the same people spending big on other priorities. The problem isn’t the price; it’s how much they value your service compared to their other spending. I’ll walk you through why the value perception is the real issue here.How to highlight the unique value of your offerShow clients that your pricing is justified by the results they’ll get. I’ll share ways to communicate why your six-month program isn’t just a random number of months but the exact timeframe they need for the transformation they’re looking for.Speaking directly to the client’s desired resultsClients want to know what’s in it for them. It’s not about the number of pages on a website or the sessions in a program. I’ll explain how to make your offers irresistible by connecting them to the actual, tangible results clients want—whether it’s more free time, more income, or a specific personal goal.Ways to work with meSign your next 5-10 clients at full price until you book out: Join the membership Already booked out and ready to explore what is next in your business? Join 1:1 consultingNeed help with content creation? Join our content retainer! 

Episode Summary: In this episode, I’m diving into a common dilemma that so many of my clients face: creating urgency without feeling pushy or inauthentic. We’ll unpack the difference between “urgency tactics” and authentic urgency—when clients genuinely recognize they need help and are searching for a solution. Drawing from a recent experience (hello, emergency triple root canal!), I share a valuable lesson about how true urgency already lives within the client when they need what you offer. It’s your job to speak to their pain points and provide a solution, not to invent urgency through flashy tactics or artificial deadlines.Topics Discussed:Life Lately – A quick personal update and what’s new at the studio, including client successes and my goals to batch content before the holidays.Two Types of Clients and Their Approach to Urgency – Understanding why some clients resist urgency tactics and others embrace them in a more measured way.Urgency vs. Pressure – Why you don’t need to “create” urgency through discounts, deadlines, or fear-based tactics if your audience is already motivated by their own pain points.The Emergency Dentist Analogy – How my 2 a.m. search for dental help highlighted the power of addressing your client’s existing pain, helping them feel seen and relieved, not pressured.Ways to work with meSign your next 5-10 clients at full price until you book out: Join the membership Already booked out and ready to explore what is next in your business? Join 1:1 consultingNeed help with content creation? Join our content retainer! 

In today's episode, I take you behind the scenes of my recent business transition, diving deep into why I decided to shift my business model and embrace a life that feels more aligned and congruent with my values. This episode is inspired by a recent Instagram post where I shared my reflections, and I wanted to expand on this topic with you, my podcast community!Key Points Covered:Starting the Journey (1:30)How my business started in 2020 with a group of friends and eventually evolved into KLC Branding.My initial focus on high-ticket consulting services and the transition from longer consulting packages to VIP days.The Corporate Influence (6:45)Balancing my demanding corporate job at Banana Republic while building my business on the side.How my corporate experience shaped my vision for KLC Branding and my desire to bring high-touch, exclusive services into my own business.Attracting the Right Clients (12:10)The journey of finding clients who were a good fit and why I ended up working with new business owners who often had minimal budgets.The challenges of offering high-ticket services to clients who struggled with affordability.Making the Big Shift in 2023 (16:40)My decision to expand my audience, seek new opportunities, and invest in mentorship and programs to break into a different market.The reality of reaching my goal market, only to realize it wasn’t aligned with who I had become.Discovering Congruence (25:50)How my personal life flourished in 2024, while my business felt disconnected.Insights from my former mindset coach, Reagan Storm, about the concept of "congruence" and why it's crucial for business success.Realizing that my external actions and internal desires weren't aligned, and how that impacted my ability to grow my business.Embracing Freedom and Redefining Success (35:15)The aha moment: discovering that I could deliver high-quality work without being tied to a desk or replicating my corporate experience.The importance of building a business that supports a life of freedom and joy.See ways to work with me here! here

Welcome back to the "Data Over Drama" podcast! In this episode, I’m pulling back the curtain on the exciting transformations happening in my business for 2024, including a deep dive into our updated retainer services. I'll walk you through the three key offers we're focusing on this year, showing you how we’re continuing to provide unparalleled support to help you achieve your business goals.Key Takeaways:Retainer Services OverviewWe’re introducing two consulting offers and one content offer that are designed to help you grow, thrive, and succeed in your business.Offer #1: The MembershipA space that consolidates all my expertise, guidance, and resources into one accessible, comprehensive hub.Perfect for those looking to sign their next 5-10 clients at full price and get fully booked out.Includes resources on tracking data, custom sign a client plan, and mindset coaching.Ideal for entrepreneurs wanting to move beyond offering discounted rates or relying solely on referrals.Who It's For: Entrepreneurs seeking to get fully booked with clients who pay full price without the constant cycle of discounts or freebies. Offer #2: Private Voxer ConsultingFor those who are already booked out and want to maintain that momentum or grow beyond their current capacity.A highly personalized consulting experience where we work together to amplify your strengths and create a strategy that fits your vision and lifestyle.This is your chance to have me in your corner as we brainstorm, strategize, and execute plans to take your business to the next level.Who It's For: For booked out business owners who are ready to scale but aren't sure what the next step looks like.Offer #3: Done-for-You Content RetainerA unique content creation service where we not only produce your content but also track its performance to ensure it’s driving traffic, leads, and sales.We use data analytics to measure the success of your content, ensuring that every piece is working towards your business goals.Who It's For: Anyone needing tailored, data-driven content creation that goes beyond simply repurposing existing material.Resources & Links:Link to Membership DetailsLink to Voxer ConsultingLink to Done-for-You Content Retainer

In this episode of the Data Over Drama podcast, we're diving into the real-life challenges behind a launch consulting offer that wasn’t selling and how I used data to uncover the truth.At first, I thought it was just me – my energy and mindset were off, blocking client signings. But after months of reflection, testing, and market research, I realized it was more than just internal obstacles. I collected valuable data on my audience, and it pointed to key insights:Mismatch Between Offer & Audience: I realized that while my launch consulting offer was strong, over 90% of my audience had shifted to evergreen models, making my messaging less relevant.Emotional Fatigue from Launching: For those who did launch, the emotional toll pushed them toward different revenue streams, shifting their focus away from doubling their last launch.Data Knowledge Gap: Many in the industry recognize the value of data, but there's still a hesitation to invest because they don’t yet see how critical it is to their business.Tune into the full episode to listen to the other takeaways and how I used data to help me fix it! Interested in the membership? Learn more here

Hey everyone! Welcome back to the Data Over Drama Podcast.Today's Topic: When Client Feedback Isn't Boosting Your SalesIn this episode, we're tackling a common frustration for many business owners: when you're implementing client feedback and using their language, but it's not translating into the sales you want. We'll explore why this happens and how data can help you overcome this challenge.Key Takeaways:The Limitations of Client FeedbackWhy focusing solely on paying clients' feedback can be misleadingThe gap between what clients say they like and what actually drives salesWhy you need to look beyond the vocal minorityThe Importance of Tracking Silent LurkersUnderstanding the behavior of those who don't engage directlyWhy website analytics are crucial for understanding your entire audienceHow to capture data from all leads, not just those who fill out formsThe Power of Upstream DataWhy you need to understand customer behavior before they buyThe importance of tracking silent interactions with your content and websiteHow this data can reveal gaps in your messaging and sales strategyWhat to Do When Your Market Research Isn't Driving RevenueThe need for data that tracks all audience interactions, not just paying clientsHow to identify where potential customers are engaging but not convertingUsing comprehensive data to refine your content and sales strategyHow to Work with Us:1. Join Our Membership here - Learn how to make sales from your content - Access our mini data course to set up and understand your Google Analytics - Ideal for those struggling to convert content into clients2. Data Analysis Retainer here - Get expert analysis of your existing data - Learn how to implement findings to double your revenue - Perfect for those sitting on data but unsure how to use it to double their sales

Hey everyone! Welcome back to the Data Over Drama Podcast.Today's Topic: When Social Media Success Doesn't Translate to SalesIn this episode, we're diving into a common frustration for many content creators and business owners: when your social media metrics look great, but your revenue doesn't reflect that success. We'll explore why this happens and what you can do about it.Key Takeaways:The Limitations of Social Media AnalyticsWhy high engagement doesn't always equal high salesThe gap between platform success and business successWhy you need to look beyond likes, comments, and sharesThe Importance of Tracking Beyond Social PlatformsUnderstanding the customer journey after they leave social mediaWhy website analytics are crucial for understanding conversionHow to connect the dots between content engagement and salesReal-World ExamplesCase study of a client with 150,000 followers but struggling with salesWhy email open rates don't tell the whole storyThe importance of tracking what happens after link clicksWhat to Do When Your Content Performs Well But Doesn't SellThe need for data that tracks the entire customer journeyHow to identify where potential customers are dropping offUsing data to refine your content and sales strategyHow to Work with Us:1. Join Our Membership here - Learn how to make sales from your content - Access our mini data course to set up and understand your Google Analytics - Ideal for those struggling to convert content into clients2. Data Analysis Retainer here - Get expert analysis of your existing data - Learn how to implement findings to double your revenue - Perfect for those sitting on data but unsure how to use it

Hey everyone! Welcome back to the Data Over Drama Podcast. Today's Topic: Launch Extravaganzas and the Power of DataIn this episode, we're tackling one of the most common mistakes in product launches: the over-the-top, creative extravaganza that might be doing more harm than good. We'll explore why simplicity and data-driven decisions often yield better results than elaborate launch schemes.Key Takeaways:1. The Problem with Launch Extravaganzas - Why being overly creative in launches can be detrimental - The hidden costs of elaborate launches - How these extravaganzas often fail to meet sales goals2. The Importance of Data in Launches - Why you don't need to reinvent the wheel every time - How data can simplify and refine your launch process - The type of data that really matters (hint: it's more than just surveys and DMs)3. Lessons from Corporate Launches - Insights from billion-dollar company launch strategies - Why small, data-informed tweaks often drive the biggest revenue - The power of refining rather than reinventing4. What to Do When Your Creative Launch Fails - The importance of gathering and analyzing the right data - How to use data to refine your process for future launchesHow to Work with Us:1. Join Our Membership here - Learn how to make sales from your content - Access our mini data course to set up and understand your Google Analytics - Ideal for those struggling to convert content into clients2. Data Analysis Retainer here - Get expert analysis of your existing data - Learn how to implement findings to double your revenue - Perfect for those sitting on data but unsure how to use it

Hey Hey Ya'll! Welcome to the new podcast! In this first episode of the newly rebranded "Data over Drama" podcast, I’m pulling back the curtain on my journey from resisting to fully embracing data as my bread and butter offer. Here’s what you’ll hear:- I introduce the new name and direction of the podcast, focusing on using data to drive smart marketing and launch decisions.- I dive into my background at Gap and Banana Republic, where I worked in corporate marketing. Spoiler: I wasn’t always a fan of the data side of things.- I share a turning point at a launch mastermind event when my data expertise unexpectedly became the star of the show.- Despite positive feedback and client success, I initially resisted the idea of offering data-focused services. (Yep, I was that stubborn.)- I walk you through how I eventually came to embrace my unique value in data-driven marketing over a 10-month journey.- You’ll hear how this shift led to explosive growth in speaking engagements, podcast spots, and media features.What you’ll take away:- Why it’s crucial to listen to what the market is telling you—even when it’s not what you want to hear.- How data can unlock hidden opportunities in your business.- The power of owning your unique perspective in a crowded market.Our Services: see here Marketing Membership: Sign your next 5-10 clients through content. Launch Consulting: Double your last launch with data Content Retainer: Hire us to write or design your content.

Hello and welcome back to the Not Your Average Brand Podcast! I'm excited to wrap up this series by discussing the final step in our five-step process to hitting 100% of your launch goals. If you've been bingeing this series, let me know on Instagram at @KLC.TheStudio!In this episode, we'll dive into a crucial topic: how to create effective contingency plans to ensure your launch success.Key Topics Covered:Contingency Plans: Why they are critical and how to build them effectively.Timing and Execution: How to determine the right time to deploy your contingency plan.Messaging Alignment: Ensuring your backup plan is closely aligned with your original strategy for a seamless transition.Join the Membership:I'm sharing all my best resources inside the launch membership. Whether you're wondering how to price your offer or figuring out where a new offer fits in your suite, I've got you covered. In August, I'll be drip-feeding a series of resources to help agency owners and service providers get the tools they need.Connect with Me:If you loved this series and want more personalized help with your launches, check out the launch tracker, and retainer options. See hereThank you for tuning in to this series. I can't wait to support you! See you in the next episode!

Welcome Back!Hey everyone! Welcome to Episode 4 of our series. We're halfway through, and if you're just joining us, make sure to check out Episodes 1-3. We’re diving into the five steps to hit 100% of your launch goals using data. PS- If you haven’t taken the quiz yet, you’re in for a treat—we’ve updated it based on your feedback to help you double your sales on social media! See hereWhy Post-Launch Analysis is EssentialIn today's episode, we're breaking down the importance of post-launch analysis. It's the holy grail of data, the bread and butter of understanding your launch. Here’s a quick overview of what we covered:Comprehensive Funnel Review:Analyze everything from top to bottom.Understand where customers drop off and why.Identify the gaps between leads generated and conversions.Messaging Analysis:Review your top 10 and bottom 10 pieces of content across all channels.Discover common themes and patterns.Use insights to improve your next launch’s strategy and messaging.The Three Common Post-Launch PitfallsPlatform-Only Focus:Many people only look at social media performance.Social media data is just a piece of the puzzle; it doesn’t tell the full story.No Analysis:Especially common when launches don’t go as planned.Avoid the temptation to move on without understanding what happened.Mindset and Emotional Analysis:While important, it shouldn’t be the sole focus.Balance your emotional insights with hard data.Why This MattersA clear post-launch analysis helps you pinpoint what to improve.Without understanding the full picture, it’s tough to replicate success or fix issues.Think of it like cooking a meal: If you don’t know what made it spicy, you can’t adjust the recipe.Offers and Next StepsWant to dive deeper? Here’s how we can help:Launch Tracker: see hereWe set up all the data for you.You get to analyze and ask questions within a month.Launch Retainer:We handle all the data gathering and analysis.Present everything to you in a 60-minute meeting with actionable insights.

Hey everyone! Welcome back to a new episode of the Not Your Average Brand Podcast. Today, we are diving into part 3 of our mini-series. If you haven't caught up on the previous episodes, make sure you listen to them first—they lay the groundwork for today’s discussion!Here’s what you’ll learn in this episode:How Can Data Strategy Double My Launch Results?Understanding Your Numbers: Learn why it's crucial to not only collect data but also have a clear strategy for interpreting and utilizing it.Strategy vs. Data: Discover how being data-smart isn’t enough—you need a plan to leverage your data effectively.What Should I Do With My Data?What to Do Next: If your sales page isn’t converting or your emails are performing well, find out how to create a plan based on these insights.Real Client Examples: Learn how clients have used data to refine their messaging and improve conversions. For instance, using specific numbers in email subject lines can boost engagement.How Do I Test and Experiment With Data?From Idea to Implementation: Understand the importance of testing new strategies before going full throttle.Practical Applications: Hear about clients who successfully tested new offers and strategies, leading to better launch results.Our Services to Help With DataData Setup Service: We handle everything from setting up Google Analytics to creating custom dashboards. This is a done-for-you service . see here Launch Membership: Join our membership service for ongoing content and marketing consulting to help you implement all the amazing things you've learned from data! see here

Hey everyone! Welcome back to a new episode on NYAB. Today is part 2 of how to hit 100% of your launch goal series. If you haven’t tuned into Episode 1 yet, I highly recommend you pause this and go listen to it first. Trust me, it sets the stage for everything we're diving into today. And don’t forget to take our launch quiz—it’s packed with valuable insights and not your typical fluffy quiz!Here’s what you’ll learn in this episode:Behind the Scenes: Our Leads CalculatorGet to know our leads calculator and how it helps you figure out the numbers needed at each stage of your funnel to hit your sales goals.For example, how a $100,000 launch goal translates into specific numbers you need at every stage of your funnel.How to Create a Game Plan Using Your DataUnderstanding your top-line numbers helps you create a strategic plan.Example: One of our clients used the leads calculator to reach her 6 figure goal by adjusting her content strategy and marketing efforts.Why Most People Miss Their Sales GoalsWhy most people fail to hit their sales goals by only focusing on getting more people to the launch event.How our method provides a comprehensive view from top to bottom of the funnel.Which Data Service is Right for Me?We’ve got 2 awesome offers for you:The Launch Tracker: Done for you data setup. Track all your launches in real-time so you can hit your launch goals. The Launch Membership: Join our membership to get 1:1 consulting on your launches for less than $150 per month. Join the waitlist here.

Hey, welcome back to the podcast! Today, we're diving deep into a topic that's been on everyone's mind: how to hit 100% of your next launch goal. In this episode, I’ll break it down step by step.What You'll Learn:Getting the Data Right:Let’s start with the basics—what do I mean by data? It’s about more than just numbers. I’ll share how understanding your data can help you track your audience's behavior and see how your content converts.Custom Dashboards:Why go custom? I’ll explain how our custom dashboards are designed to meet your specific needs. Forget generic analytics—our dashboards give you insights that you can actually use.Tracking Progress:Learn why weekly progress reports are a game-changer. We’ll talk about how comparing your current and past launches can help you understand what’s working and what’s not, so you can keep improving.Links: Launch QuizLaunch Consulting Services

Hey, welcome back to the podcast! Today, we're diving deep into a topic that many of you have been asking about: data. I often get questions like, "Kierra, what exactly do you mean by data?" So, In this podcast episode, I break it down from the ground up.Here's what you'll learn:Defining Data: We'll start with the basics. What exactly do I mean by data? I'll explain how it goes beyond just numbers—it's about understanding how your content drives conversions, from sales to lead sign-ups and more.Types of Conversions: I explore the various ways your content can convert, whether it's turning views into sales or getting more webinar sign-ups. Tracking Success: Discover why tracking data is crucial for hitting your sales goals. We'll look at real examples of tracking webinar sign-ups, email downloads, and more to see how they translate into revenue.Understanding Audience Engagement: Learn why engagement metrics on social media and email are important—but also why they don't always correlate with sales. I'll share insights into interpreting these numbers effectively.Using Google Analytics: Finally, I cover Google Analytics. This tool is your secret weapon for understanding what happens after your audience interacts with your content. From landing pages to checkout, I cover it all in the podcast. Our Services

Ways to work with us: see all ⁠⁠⁠⁠services⁠⁠⁠⁠ 1) Content consulting for service providers who need marketing consulting to help them sign high-ticket clients.  2) Launch Consulting for scaling entrepreneurs who want to double their launch results with data.  3) Fractional CMO for multi-million dollar brands that need a marketing leader to develop revenue-generating strategies and oversee the marketing department. 

Ways to work with us: see all ⁠⁠⁠⁠services⁠⁠⁠⁠ 1) Content consulting for service providers who need marketing consulting to help them sign high-ticket clients.  2) Launch Consulting for scaling entrepreneurs who want to double their launch results with data.  3) Fractional CMO for multi-million dollar brands that need a marketing leader to develop revenue-generating strategies and oversee the marketing department. 

Ways to work with us: see all ⁠⁠⁠services⁠⁠⁠ 1) Content consulting for service providers who need marketing consulting to help them sign high-ticket clients. 2) Launch Consulting for scaling entrepreneurs who want to double their launch results with data.  3) Fractional CMO for multi-million dollar brands that need a marketing leader to develop revenue-generating strategies and oversee the marketing department. 

Ways to work with us: see all ⁠⁠services⁠⁠ 1) Content consulting if you need 1:1 help with messaging strategies to create high-converting content.  2) Launch Consulting for scaling entrepreneurs who want to double their launch results with data.  3) Fractional CMO for multi-million dollar brands that need a marketing leader to develop revenue-generating strategies and oversee the marketing department. 

Ways to work with us: see all ⁠services⁠ 1) Content consulting if you need 1:1 help with messaging strategies to create high-converting content.  2) Launch Consulting for scaling entrepreneurs who want to double their launch results with data.  3) Fractional CMO for multi-million dollar brands that need a marketing leader to develop revenue-generating strategies and oversee the marketing department. 

Ways to work with us: see all ⁠⁠services⁠⁠ 1) Content consulting if you need 1:1 help with messaging strategies to help you convert leads through content. 2) Launch Consulting for scaling entrepreneurs who want to double their launch results with data. 3) Fractional CMO for multi-million dollar brands that need a marketing leader to develop revenue-generating strategies and oversee the marketing department. 

Ways to work with us: see all ⁠⁠services⁠⁠ 1) Content consulting if you need 1:1 help with messaging strategies to help you convert leads through content. 2) Launch Consulting for scaling entrepreneurs who want to double their launch results with data. 3) Fractional CMO for multi-million dollar brands that need a marketing leader to develop revenue-generating strategies and oversee the marketing department. 

Ways to work with us: see all ⁠services⁠ 1) Content consulting if you need 1:1 help with messaging strategies to help you convert leads through content. 2) Launch Consulting for scaling entrepreneurs who want to double their launch results with data. 3) Fractional CMO for multi-million dollar brands that need a marketing leader to develop revenue-generating strategies and oversee the marketing department. 

Ways to work with us: see all services 1) 1:1 marketing consulting if you need 1:1 help with messaging strategies to create high-converting content.  2) Launch Consulting for scaling entrepreneurs who want to double their launch results.  3) Fractional CMO for multi-million dollar brands that need a marketing leader to develop revenue-generating strategies and oversee the marketing department. 

Ways to work with us: see all services 1) 1:1 marketing consulting if you need 1:1 help with messaging strategies to create high-converting content. 2) Launch Consulting for scaling entrepreneurs who want to double their launch results. 3) Fractional CMO for multi-million dollar brands that need a marketing leader to develop revenue-generating strategies and oversee the marketing department.

Services Available Now. Click ⁠here⁠ Waitlist for our Marketing Membership mentioned in the episode. See link here

Services Available Now. Click ⁠here⁠ Marketing Consulting Membership: Perfect for those who need marketing consulting to help them consistently book clients.  Launch Consulting : For scaling entrepreneurs that are ready to delegate their marketing and double their demand. See ⁠here⁠

Services Available Now. Click here Marketing Consulting Membership: Perfect for those who need marketing consulting to help them consistently book clients. Campaign Management: For scaling entrepreneurs that are ready to delegate their marketing and double their demand. See here

Welcome to Campaign Chats! In this series, I'll do mini lessons and deep dives into trending topics and some of the hottest campaign releases. In today's episode, we cover the recent viral post from Free People talking about "micro shorts" and how the comment section blew up on this new short "trend". In this episode I breakdown - My personal story with short shorts as a woman who is 5'9 and how I think this will resonate with the current free people consumer - How does a campaign like this even happen? Who's responsible for creating content like this? Is it the marketing team's or the product team's fault? - What does a company do once a campaign has gone viral in the WRONG way? Do they take it down or leave it up and if so why? Our ⁠Campaign Management⁠ service is booking now!

In this episode, I'm diving deep into the unique challenges and solutions for entrepreneurship hitting the enviable 8-figure mark. It's all about the critical shift from just making money to changing HOW you make that money. In this episode, we'll cover: The transition from personal branding to company-centric messaging and why it's essential for scaling back personal involvement without losing sales Team dynamics at the 8-figure level - tackling the common pitfalls of a large, process-driven team and how to maintain agility and efficiency Utilizing data proactively, not just relatively, to drive business growth and team performance, and why this should be an ongoing strategy rather than a one-off solution

In this episode, we're getting real about seven-figure marketing mistakes you don't even know you're making and how to fix them. In this episode, we'll cover: Navigating the phases of Attachment and Expansion in your business's growth stages Why it's time to change your 'we've always done it this way' mindset Why thinking 'I can do it all' could be your downfall in marketing How a marketing consultant can be a game-changer for your business See our services here

In this episode, I'm getting real about marketing at different income levels, starting with six figures. This series is all about the raw truths and practical tips you need. In this episode, we'll cover: the 'influenced' stage for six-figure earners and what that really means the real deal on content: why your educational posts aren't making the sales cut why your current team setup might be holding you back understanding the power of data in shaping your marketing approach

"In this episode, I'm clearing up the confusion around coaches versus consultants in the marketing industry. I'll explore the differences between the two and how these roles play out in my agency. In this episode, we'll cover: The breakdown of differences between coaching and consulting How my blend of consulting and coaching benefits clients Real-life examples of consultancy and coaching in action in my business How to decide if you need a coach or consultant in your business

I'm back with a bonus episode! Breaking down the marketing and positioning strategy behind the Usher Super bowl Performance. In this episode I review Positioning Strategy for Usher: Usher's team got him back in the spotlight, showing off his skills at the Lovers and Friends festival in Vegas, proving he's still got it. Making Vegas Connections: Talks heated up between Usher's crew and Vegas venues, sealing the deal for his residency with promises of packed houses and unbeatable performances. Rolling Out the Plan: From PR blitzes to social media hype, Usher's team pulled out all the stops to keep the buzz alive, ensuring everyone knew Usher was still the king of the stage. Keeping the Party Going: With the concert over, it's time to keep the Usher train rolling with new albums, upcoming festivals, and tours, ensuring fans stay hooked and tickets keep selling. Takeaway for Your Brand: Learn from Usher's playbook: plan smart, adapt, and keep the momentum going for long-term success in the business world. Our Campaign Management service is booking now!

NEW EPISODE!

Introducing my CEO WEEKS POLICY! Take a look at how I manage my CEO time with my clients.

Spicy Episode today filled with some Hot takes!  In this episode, I'm revealing the marketing missteps that I see some of the "big players" make in their coaching programs and, more importantly, how to sidestep these pitfalls. In this episode, we'll cover:  The tricky balance of scaling coaching programs without misleading marketing Making sure your marketing aligns with the actual experience of your program Understanding the 'halo effect' and its impact on your target audience Why updating your marketing is crucial when you change your curriculum 

Spicy Episode today filled with some Hot takes! In this episode, I'm revealing the marketing missteps that I see some of the "big players" make in their coaching programs and, more importantly, how to sidestep these pitfalls. In this episode, we'll cover: The tricky balance of scaling coaching programs without misleading marketing Making sure your marketing aligns with the actual experience of your program Understanding the 'halo effect' and its impact on your target audience Why updating your marketing is crucial when you change your curriculum

In this episode, I'm focusing on how we're streamlining communication processes at my agency. You'll get a peek into the roles in my agency and how they shape our client interactions. In this episode, we'll cover: The diverse and dynamic roles within my team and their impact on our agency Our strategy for bi-weekly client meetings and the rationale behind this choice How we manage to achieve more with fewer internal meetings Tactics for ensuring clear and efficient communication with clients Our services are now booking CMO services: Work with me as your in-house marketing consultant for 6 months! ⁠⁠Learn more⁠⁠ DFY Omni channel marketing calendar: Get 100 custom content outlines in one sitting for you to post on any marketing platform. ⁠⁠Learn More⁠⁠ 1:1 Business Coaching: Learn how to book out your high ticket DFY offer with zero price objections using omni-channel marketing. ⁠⁠Apply now⁠

In this episode, I'm unveiling our new mission at the studio: Efficiency in scaling your coaching business. If you've been caught in the high-speed world of coaching and feel overwhelmed by the pace, this one's for you. In this episode, we'll cover: Why we've chosen 'Efficiency' as our guiding word and mission The common pitfalls for coaches in the rapid scaling process Our unique approach to crafting a single, impactful marketing strategy How our comprehensive approach aims to revolutionize your scaling process without compromising your personal life Our services are now booking CMO services: Work with me as your in-house marketing consultant for 6 months! ⁠⁠Learn more⁠⁠ DFY Omni channel marketing calendar: Get 100 custom content outlines in one sitting for you to post on any marketing platform. ⁠⁠Learn More⁠⁠ 1:1 Business Coaching: Learn how to book out your high ticket DFY offer with zero price objections using omni-channel marketing. ⁠⁠Apply now⁠

In this episode, we're peeling back the curtain on our strategic investments for 2024. I'm excited to share how we're expanding our team with key roles and shifting our focus to areas that promise the most growth and efficiency. In this episode, we'll cover: How we're strategically enhancing our team with a PR strategist, SEO specialist, and Pinterest manager Our focus on long-form content, such as blogging and podcasting, to strengthen audience connections The evolution of our social media strategy to align with our overarching business goals Insights into my decision-making process for mentorship investments and their impact on our growth trajectory Our services are now booking CMO services: Work with me as your in-house marketing consultant for 6 months! ⁠⁠Learn more⁠⁠ DFY Omni channel marketing calendar: Get 100 custom content outlines in one sitting for you to post on any marketing platform. ⁠⁠Learn More⁠⁠ 1:1 Business Coaching: Learn how to book out your high ticket DFY offer with zero price objections using omni-channel marketing. ⁠⁠Apply now⁠

In this episode, I'm taking you through my entire roundup of investments from my first year as a full-time entrepreneur. If you're curious about the behind-the-scenes decisions and strategies in scaling up, this episode is for you. In this episode, we'll cover: The shift in my investment strategy when transitioning from a corporate job to full-time entrepreneurship A comprehensive look at my investments, including coaching, consulting, design, team, systems, and digital products How I streamlined my systems and made strategic team updates to align with my business goals Our services are now booking CMO services: Work with me as your in-house marketing consultant for 6 months! ⁠⁠Learn more⁠⁠ DFY Omni channel marketing calendar: Get 100 custom content outlines in one sitting for you to post on any marketing platform. ⁠⁠Learn More⁠⁠ 1:1 Business Coaching: Learn how to book out your high ticket DFY offer with zero price objections using omni-channel marketing. ⁠⁠Apply now⁠

In this episode, we're diving into a challenge many coaches face during launches: figuring out if your content is actually converting. If you've been in the dark about whether your efforts are resonating, this episode is for you. In this episode, we'll cover: The stress of launching without clear feedback and how common it is among coaches Why tracking data and conversions is key to understanding your launch's effectiveness Examples that highlight the power of targeted data analytics in refining launch strategies Strategies for better planning and executing launches to achieve your desired financial results Our services are now booking CMO services: Work with me as your in-house marketing consultant for 6 months! ⁠⁠Learn more⁠⁠ DFY Omni channel marketing calendar: Get 100 custom content outlines in one sitting for you to post on any marketing platform. ⁠⁠Learn More⁠⁠ 1:1 Business Coaching: Learn how to book out your high ticket DFY offer with zero price objections using omni-channel marketing. ⁠⁠Apply now⁠

In this episode, we're tackling how to cut down on those sneaky marketing expenses, especially during launches. This is crucial for those looking to grow their coaching businesses or group programs. In this episode, we'll cover: Uncovering hidden expenses in marketing and launching that you might not have considered The critical role of financial and operational planning in reducing costs Strategies for aligning your financial goals with marketing efforts Effective ways to plan your launches to optimize expenses and maximize results Our services are now booking CMO services: Work with me as your in-house marketing consultant for 6 months! ⁠⁠Learn more⁠⁠ DFY Omni channel marketing calendar: Get 100 custom content outlines in one sitting for you to post on any marketing platform. ⁠⁠Learn More⁠⁠ 1:1 Business Coaching: Learn how to book out your high ticket DFY offer with zero price objections using omni-channel marketing. ⁠⁠Apply now⁠

In this episode, I'm breaking down the four key ways to make your messaging unique, no matter what you're selling. If you're a business coach stuck in the 'how do I stand out' rut, or if your service feels too complex to explain simply, this is for you! In this episode, we'll cover: Using your specific background or story to influence your messaging Adding a twist to your client experience or delivery to set you apart The importance of having a 'hill you will die on' How to take industry-standard ideas and push them one step further in your messaging Our services are now booking CMO services: Work with me as your in-house marketing consultant for 6 months! ⁠⁠Learn more ⁠⁠DFY Omni channel marketing calendar: Get 100 custom content outlines in one sitting for you to post on any marketing platform. ⁠⁠Learn More⁠⁠ 1:1 Business Coaching: Learn how to book out your high ticket DFY offer with zero price objections using omni-channel marketing. ⁠⁠Apply now

In this episode, I'm tackling the challenge of how to effectively sell low-ticket offers without making it all about the price. This is perfect for you if you have a high-ticket program but want something more passive in the mix. In this episode, we'll explore, How to sell the real value of your low-ticket offer without making it all about being 'cheap' or 'affordable' How to connect with your audience in a way that makes them feel like you're reading their minds How to shift your marketing focus from price to real value and benefits of your offer Our services are now booking CMO services: Work with me as your in-house marketing consultant for 6 months! ⁠⁠Learn more⁠⁠ DFY Omni channel marketing calendar: Get 100 custom content outlines in one sitting for you to post on any marketing platform. ⁠⁠Learn More ⁠⁠1:1 Business Coaching: Learn how to book out your high ticket DFY offer with zero price objections using omni-channel marketing. ⁠⁠Apply now⁠