In this episode, I'm getting into the nitty gritty of application design for your group programs. If you've ever felt frustrated with the quality or commitment of participants, your application might be the culprit. In this episode, we'll cover: Setting clear expectations through your content even before the application stage Four must-have question categories: Commitment, Money, Goals, and Marketing, and why each is crucial Navigating commitment pitfalls and getting clear on financial commitments Leveraging your application as a gold mine for marketing insights Our services are now booking CMO services: Work with me as your in-house marketing consultant for 6 months! ⁠⁠Learn more⁠⁠ DFY Omni channel marketing calendar: Get 100 custom content outlines in one sitting for you to post on any marketing platform. ⁠⁠Learn More⁠⁠ 1:1 Business Coaching: Learn how to book out your high ticket DFY offer with zero price objections using omni-channel marketing. ⁠⁠Apply now⁠

In this episode, I'm discussing the untapped potential of testimonials and case studies in your marketing strategy. If you've been wondering why those rave reviews aren't converting leads as you hoped, I've got the answers. In this episode, we'll discuss Why some testimonials hit the mark and others... dont Unpacking those client objections you've probably overlooked A sneak peek at our buyer assessment tool Our services are now booking CMO services: Work with me as your in-house marketing consultant for 6 months! ⁠⁠Learn more⁠⁠ DFY Omni channel marketing calendar: Get 100 custom content outlines in one sitting for you to post on any marketing platform. ⁠⁠Learn More⁠⁠ 1:1 Business Coaching: Learn how to book out your high ticket DFY offer with zero price objections using omni-channel marketing. ⁠⁠Apply now⁠

In today's episode, I'm highlighting a common misconception among 6 and 7 figure coaches: believing their launches are failing when they might not be. It's essential to trust the process but also to have data-driven insights to guide you. In this episode, we'll discuss: The importance of understanding the 'perceived' vs 'actual' success of a launch The concept of establishing a baseline for your launches and why it's crucial Three key metrics to consider when analyzing your launch data How our unique CMO services help you establish these baselines and strategize effectively Our services are now booking CMO services: Work with me as your in-house marketing consultant for 6 months! ⁠⁠Learn more⁠⁠ DFY Omni channel marketing calendar: Get 100 custom content outlines in one sitting for you to post on any marketing platform. ⁠⁠Learn More⁠⁠ 1:1 Business Coaching: Learn how to book out your high ticket DFY offer with zero price objections using omni-channel marketing. ⁠⁠Apply now⁠

In this episode, I'm breaking down a real-life experience with a pool designer to underscore the value of impactful marketing. If you're wondering why showcasing your best work isn't driving sales, or if your channels aren't primed to convert leads, this episode is for you. In this episode, we'll discuss: My personal experience with a pool company's misaligned marketing approach The pitfalls of having a one-size-fits-all content strategy across platforms The significance of addressing client objections and questions through content Key lessons for ensuring your marketing accurately represents your services Our services are now booking CMO services: Work with me as your in-house marketing consultant for 6 months! ⁠⁠Learn more⁠⁠ DFY Omni channel marketing calendar: Get 100 custom content outlines in one sitting for you to post on any marketing platform. ⁠⁠Learn More⁠⁠ 1:1 Business Coaching: Learn how to book out your high ticket DFY offer with zero price objections using omni-channel marketing. ⁠⁠Apply now⁠

In this episode, I'll uncover why selling the 'warm-up phase' to your results can be more impactful than just selling the end goal. If you've wondered why some clients remain skeptical despite showing them all the proof, it's time to pivot your strategy. In this episode, we'll cover: My personal experience with dolphins and elephants and what it taught me about client expectations Why selling the steps before the results minimizes objections and doubts The importance of easing clients into big goals to make them feel more comfortable How my CMO services help in creating a content strategy around this very principle Our services are now booking CMO services: Work with me as your in-house marketing consultant for 6 months! ⁠⁠Learn more⁠⁠ DFY Omni channel marketing calendar: Get 100 custom content outlines in one sitting for you to post on any marketing platform. ⁠⁠Learn More⁠⁠ 1:1 Business Coaching: Learn how to book out your high ticket DFY offer with zero price objections using omni-channel marketing. ⁠⁠Apply now⁠

In this episode, I'm shining a light on the magic behind successful launches. Ever wondered how to ensure your webinar titles or campaign messages hit the mark? I'm unveiling the secret - it's all about data. In this episode, we'll cover: The significance of launch events and their role in attracting attention How to choose webinar titles that resonate with your audience Our signature approach: Running your launches like a presidential campaign How our CMO services use data to refine and strengthen your messaging Our services are now booking CMO services: Work with me as your in-house marketing consultant for 6 months! ⁠⁠Learn more⁠⁠ DFY Omni channel marketing calendar: Get 100 custom content outlines in one sitting for you to post on any marketing platform. ⁠⁠Learn More⁠⁠ 1:1 Business Coaching: Learn how to book out your high ticket DFY offer with zero price objections ⁠⁠Apply now⁠

In this episode, I'm differentiating between the roles of CMO and social media manager on your marketing team. It's so common for people to lump together all marketing jobs under one general umbrella, but there's a monumental difference between a social media manager and CMO, and in this episode, I'm sharing why. We'll cover: How your CMO partners with your financial team to inform your marketing strategy Why a CMO integration into your team is different than a social media manager The difference in scope between a CMO and social media manager How a CMO goes beyond general marketing tasks Our services are now booking CMO services: Work with me as your in-house marketing consultant for 6 months! ⁠⁠Learn more⁠⁠ DFY Omni channel marketing calendar: Get 100 custom content outlines in one sitting for you to post on any marketing platform. ⁠⁠Learn More⁠⁠ 1:1 Business Coaching: Learn how to book out your high ticket DFY offer with zero price objections using omni-channel marketing. ⁠⁠Apply now⁠

In this episode, I'm defining the role of CMO for you and sharing the critical signs that your business is ready for one. If you're finding yourself constantly in the driver's seat without a roadmap or always guessing what works for your marketing strategies, it might be time for some expert guidance. In this episode, we'll cover: What is a CMO & our unique CMO services The three key areas where a CMO can provide you with support The signs that you're ready for a CMO in your business How the lack of strategic support can slow your growth Our services are now booking CMO services: For scaling coaches looking to increase their group program revenue ⁠⁠Learn more⁠⁠ DFY Omni channel marketing calendar: Get 100 custom content outlines in one sitting for you to post on any marketing platform. ⁠⁠Learn More⁠⁠ 1:1 Business Coaching: Learn how to book out your high ticket DFY offer with zero price objections using omni-channel marketing. ⁠⁠Apply now⁠

In this episode, I'm talking about how I went from selling $500 social media packages to working with millionaire clients in just one year. I know you might be thinking you just need to get a bunch of cheap clients in the door so you can get good reviews and then raise your rates, but that's NOT the move, and in this episode, I'm telling you why. We'll cover: The overview of my packages and pricing just one year ago How I shifted gears and launched my CMO services that made me a strategic partner in my clients' businesses Why you might need to consider revising your offer itself and not just the price point How getting in the room with my ideal client changed my marketing angle Our services are now booking CMO services: Work with me as your in-house marketing consultant for 6 months! ⁠⁠Learn more⁠⁠ DFY Omni channel marketing calendar: Get 100 custom content outlines in one sitting for you to post on any marketing platform. ⁠⁠Learn More⁠⁠ 1:1 Business Coaching: Learn how to book out your high ticket DFY offer with zero price objections using omni-channel marketing. ⁠⁠Apply now⁠

In this episode, I'm sharing the lessons I took away from being in a room full of millionaires during a New York business mastermind. And I promise I'm not being dramatic when I say it was life-changing. In this episode, we'll cover: My experience being in a room full of millionaires who look like me with similar shared experiences. The role of market research in refining your offer suite. The myth that more money = more knowledge. How to clarify your messaging to sell anything. Our services are now booking CMO services: Work with me as your in-house marketing consultant for 6 months! ⁠⁠Learn more⁠⁠ DFY Omni channel marketing calendar: Get 100 custom content outlines in one sitting for you to post on any marketing platform. ⁠⁠Learn More⁠⁠ 1:1 Business Coaching: Learn how to book out your high ticket DFY offer with zero price objections using omni-channel marketing. ⁠⁠Apply now⁠

In this episode, I'm giving you all the nitty-gritty details on how to start and sustain your podcast. I'm sharing my full podcast creation process - from choosing a podcast name to my favorite podcast hires, and my entire launch and marketing breakdown. In this episode, we'll cover: choosing a marketing-friendly podcast name how to leverage AI tools for marketing, shownotes, titles, and editing my thoughts on podcast managers, podcast editors, and general outsourcing tips how to actually launch your podcast Our services are now booking CMO services: Work with me as your in-house marketing consultant for 6 months! ⁠⁠Learn more⁠⁠ DFY Omni channel marketing calendar: Get 100 custom content outlines in one sitting for you to post on any marketing platform. ⁠⁠Learn More⁠⁠ 1:1 Business Coaching: Learn how to book out your high ticket DFY offer with zero price objections using omni-channel marketing. ⁠⁠Apply now⁠

In this episode, I'm giving you a behind-the-scenes update on my weight loss journey. I've lost 35 lbs so far, and I'm diving into all the specifics of how I actually accomplished this goal, who I worked with, programs I invested in, my workout routine, and more. In this episode, I'll cover: The recap of my personal health background and where I started with hormone imbalances My recommendations for which fitness apps to use, places to buy gym clothes & more An insight into my nutrition, what worked, what didn't, and why I switched to a private nutritionist How I stayed dedicated to weight loss, what I eat in a day and my current gym split Items mentioned in this episode: Athleta Elation Legging ( Ultra High Rise) Lululemon Align (Ultra High Rise) Gymshark Tops and Bras Alani Nu Supplements Alive by Whittneysimmons App My Private Nutrionist @pambition on instagram Our services are now booking CMO services: Work with me as your in-house marketing consultant for 6 months! ⁠⁠Learn more⁠⁠ DFY Omni channel marketing calendar: Get 100 custom content outlines in one sitting for you to post on any marketing platform. ⁠⁠Learn More⁠⁠ 1:1 Business Coaching: Learn how to book out your high ticket DFY offer with zero price objections using omni-channel marketing. ⁠⁠Apply now⁠

In this episode, I'm introducing three marketing personas - the high achiever, the handyman, and the hype. By identifying your marketing persona, you can learn how your marketing is affecting your ability to sell your offer & what you should do instead. In this episode, we'll cover: The power of messy action and selling according to your content style Selling the job vs selling the offer Omni-channel content as a key element of the sales process Using different genres of content to sell your offers Our services are now booking: CMO services: Work with me as your in-house marketing consultant for 6 months! ⁠⁠Learn more⁠⁠ DFY Omni channel marketing calendar: Get 100 custom content outlines in one sitting for you to post on any marketing platform. ⁠⁠Learn More ⁠⁠1:1 Business Coaching: Learn how to book out your high ticket DFY offer with zero price objections using omni-channel marketing. ⁠⁠Apply now⁠

In this episode, I'm sharing my insight on the new social media platform, Threads. While everyone is currently enjoying the unhinged energy, I'll discuss the importance of understanding where Threads can fit into your omni-channel marketing strategy. Then, the million-dollar question: how to monetize your threads page. In this episode, we'll cover: How to strategically fit Threads into your omni-channel strategy Threads' place for my brand and within my marketing funnel The best way to monetize your time on Threads Our services are now booking CMO services: Work with me as your in-house marketing consultant for 6 months! ⁠⁠Learn more⁠⁠ DFY Omni channel marketing calendar: Get 100 custom content outlines in one sitting for you to post on any marketing platform. ⁠⁠Learn More⁠⁠ 1:1 Business Coaching: Learn how to book out your high ticket DFY offer with zero price objections using omni-channel marketing. ⁠⁠Apply now⁠

Our services are now booking Omni channel consulting retainer: Work with me as your in-house marketing consultant for 6 months! ⁠Learn more⁠ DFY Omni channel marketing calendar: Get 100 custom content outlines in one sitting for you to post on any marketing platform. ⁠Learn More⁠ 1:1 Business Coaching: Learn how to book out your high ticket DFY offer with RICH clients using omni channel marketing. ⁠Apply now⁠ What is a RICH client? It is an acronym I created to describe the creme de la creme of clients and the type of leads my clients get for their done for you (DFY) offer after they work with me. A RICH CLIENT IS Ready right now: They came to the right place at the right time. They won’t make you rush through your service and will give you the freedom to produce high-quality work. They also need your offer right now and not a year from now. Investment in hand: They have the money to invest in your offer and are willing to pay for the offer as is. No tweaks necessary. Crave your offer: They want what you are selling. They know which offer is best suited for them, and they value the service as is in its entirety. Hard work: They want the result as bad as you do. These clients are dedicated to passing off information on time, and being responsive. They respect your process and want to be an active participant in getting the result they paid for.

Most people have a misconception that Omni & Multi-Channel are interchangeable when in reality they are not. In today's episode, I dive into Episode Highlights: What's Omni Channel Marketing all about? Understanding the difference between Omni Channel and Multi-Channel Marketing How to leverage your channels effectively to sell your offer Unraveling the Costco Analogy: Lessons in Omni Channel Marketing Analyzing buying power and the importance of diversifying it Our services are now booking Omni channel consulting retainer: Work with me as your in-house marketing consultant for 6 months! Learn more DFY Omni channel marketing calendar: Get 100 custom content outlines in one sitting for you to post on any marketing platform. Learn More 1:1 Business Coaching: Learn how to book out your high ticket DFY offer with RICH clients using omni channel marketing. Apply now What is a RICH client? It is an acronym I created to describe the creme de la creme of clients and the type of leads my clients get for their done for you (DFY) offer after they work with me. A RICH CLIENT IS Ready right now: They came to the right place at the right time. They won’t make you rush through your service and will give you the freedom to produce high-quality work. They also need your offer right now and not a year from now. Investment in hand: They have the money to invest in your offer and are willing to pay for the offer as is. No tweaks necessary. Crave your offer: They want what you are selling. They know which offer best suits them, and they value the service as it is. Hard work: They want the result as bad as you do. These clients are dedicated to passing off information on time, and being responsive. They respect your process and want to be an active participant in getting the result they paid for.

Our Services Now Booking.  www.klcthestudio.com VIP DAY: Done for you Omni Channel Marketing Strategy. Receive 100 custom content outlines so you can sell your offer on any platform. Learn more here Coaching: Work with me as your coach for 3 months to learn how to build your service suite and how to leverage Omni channel marketing to grow your business. Learn more here

Our Services Now Booking.  www.klcthestudio.com VIP DAY: Create or Refresh your core offer and have the content strategy you need to sell your new offer in 10 weeks or less. Pay in full bonus: We will build your client experience system. Coaching: Work with me as your coach for 3 months to create your entire service suite and learn how to market your business beyond Instagram and referrals.,

Our Services Now Booking. www.klcthestudio.com VIP DAY: Create or Refresh your core offer, raise your prices and have the content strategy you need to sell your new offer in 10 weeks or less. Pay in full bonus: Save $500 and we will build your client experience system. Mentorship: Work with me as your coach for 3 months to create your entire service suite and learn how to market your business beyond Instagram and referrals.

Our Services Now Booking. www.klcthestudio.com VIP DAY: Create or Refresh your core offer, raise your prices and have the content strategy you need to sell your new offer in 10 weeks or less. Pay in full bonus: Save $500 and we will build your client experience system. Mentorship: Work with me as your coach for 3 months to create your entire service suite and learn how to market your business beyond Instagram and referrals.

In this episode, Kierra shares the 3 strategic reasons why she started a podcast and her content strategy for the podcast. This is part 2 of a 5 part series where she breakdown her omni-channel marketing strategy per platform. You can skip back to tune into the Email strategy episode for part 1. Ready to create a lead gen strategy so your business doesn't solely rely on referrals? Then check out my 2-day VIP day. In this VIP day, we build out your messaging, marketing, and client experience strategy so you can learn how to create demand for your services.

Are you putting all of your marketing eggs in one basket? Welcome to the Not Your Average Brand Podcast where Kierra, a corporate marketer turned entrepreneur, teaches you about omnichannel marketing. This is the first of five episodes where she will take a deep dive into the five different platforms she'll be using in her own marketing strategy for 2023. In this episode, Kierra covers How she makes her marketing strategy Why she has chosen to transition to more email marketing The 3 things she's doing to make email marketing part of her strategy Links to items mentioned in this episode Profit tracker: map out your prices https://klcthestudio.com/the-showroom Take the Marketing Quiz to determine which marketing platform suits your content style!: https://klcthestudio.com/#quiz

Ways to work & learn from Me! FREE 99: The Omni Channel Marketing Quiz Ready for more than just Instagram? Take this quiz to discover the best marketing platform for you based on your content creation style. Each result includes 3 tips on how to get started on your next platform! Take the quiz FREE 99ish: Pricing & Profit Tracker Link No more guessing if your prices are good enough or not. With this tool, you’ll be able to calculate your ACTUAL take-home pay per service and map out your monthly financial plan to hit your desired income! CONSULTING SERVICES Link 3 months of 1:1 Consulting | Becoming the CEO (also includes a 3hr Vip day) 3 hr VIP day | Refine & Expand (also includes 3 months of Omni channel marketing content ideas) CLIENT EXPERIENCE SERVICES Automate & Elevate: Our client management system setup (Dubsado). CONNECT WITH ME Instagram Username @klc.thestudio | @klc.thexperience Website Address:  www.klcthestudio.com Apply to work with us here