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Edward Segal
Nationally known bestselling author Edward Segal shares his advice, observations, and recommendations on how to prevent, manage and recover from business-related crises. Learn how companies, organizations, and individuals managed crisis situations and the lessons to be learned from their failures, mistakes and successes.
How To Gauge Your Company’s Risk For A Crisis
Crisis management expert Edward Segal discusses the factors that can help determine the risks and crises that companies and organizations could face.
02:1421/11/2022
Who Should Investigate A Corporate Crisis—And Why
Crisis management expert Edward Segal explains what can be at stake when deciding who will look into the cause of a crisis. He also shares his advice on who corporate executives should consider asking to investigate their company’s disaster, scandal, or other emergency.
03:1514/11/2022
Crisis Media Interview Checklist
The seven key questions corporate executives should ask before they are interviewed by news organizations about a business crisis.
02:3107/11/2022
Why Visuals Are Important In A Business Crisis
Crisis management expert Edward Segal explains why visuals are just as critical as words in telling a company’s side of the story about a corporate emergency. He provides an example of how visuals were used effectively to show the impact of a national crisis.
02:2531/10/2022
How to Choose The Best Crisis Spokesperson
Crisis communication expert Edward Segal shares his recommendations for choosing the best person to be the public face of your business when it is responding to a disaster, scandal, or other corporate emergency.
02:3624/10/2022
Why And How To Document A Corporate Crisis
The lessons that are learned from responding to a crisis can be just as important as managing and recovering from the situation. Crisis management expert Edward Segal explains why and how company executives should document their business emergencies.
02:2117/10/2022
How To Get The Help You Need To Manage A Crisis
Companies and organizations may not have all the internal resources required to manage every business emergency. Crisis management expert Edward Segal explains how to get the assistance you need to respond quickly to a disaster, scandal, or other crises.
02:4210/10/2022
Why Speed Matters In A Business Crisis
Crisis management expert Edward Segal explains why how fast or slow a company responds to a business emergency can work for or against the organization.
02:2003/10/2022
Why All Businesses Should Have A Crisis Communication Plan
Companies and organizations should not wait until a crisis to figure out what they will say about it. Find out in this episode how to prepare a crisis communication plan before it’s needed.
02:0826/09/2022
How To Work With Reporters When Your Company Has A Crisis
Crisis management expert Edward Segal provides spokesperson training for business executives and their teams. In this episode, he shares some insider tips on how to deal successfully with reporters during a corporate emergency.
02:2219/09/2022
Why You Should Deal With The Media During A Crisis
CEOs can have their hands full responding to corporate emergencies. But crisis management expert Edward Segal explains there are important reasons why company executives should make a special effort to talk to reporters during those challenging and difficult times.
02:5212/09/2022
Who You Should Notify About A Business Crisis
Crisis management expert Edward Segal shares his advice on who should be told about a corporation’s crisis, what they should be told, and the risks for staying quiet about the situation.
02:1105/09/2022
Why CEOs Should Be Heard And Seen During A Business Crisis
Learn why CEOs should be visible and front-and-center during a corporate emergency and some of the many ways they can be seen and heard when a crisis strikes their organization.
02:5729/08/2022
When And How To Apologize For Causing A Crisis
Find out in this episode why companies should be careful about how they apologize for their role in creating a crisis, and advice from crisis management expert Edward Segal about the right ways to issue a corporate apology.
02:5722/08/2022
5 Ways Companies Should Respond To The Recent Return Of The Polio Virus
How should your company respond to news reports about the recent return of the polio virus in New York and London? In this special edition of the podcast, crisis management expert Edward Segal discusses the five best practices corporate executives should follow in response to this unfolding situation.
02:5717/08/2022
Corporate Crisis First Response Tips
Crisis management expert Edward Segal discusses the first three steps business leaders should take—and why—as soon as they learn there is a crisis at their company or organization.
03:0115/08/2022
What You Could Learn by Testing Your Crisis Management Team
In this episode you’ll find out the most important things you could learn by testing your crisis management team before they respond to a corporate emergency, and what you could do with that information.
02:5908/08/2022
The One Thing Crisis Management Teams Should Do Before Any Crisis
Discover what crisis management teams should do, how they should do it, and why they should do it before disasters, emergencies or scandals strike their organizations.
02:5701/08/2022
Why Companies Need Crisis Response Teams Before There Is A Crisis
Crisis management expert Edward Segal explains why companies should appoint their crisis management teams before there is a corporate emergency, the best people to serve on those teams, and why they should meet on a regular basis.
02:4425/07/2022
Pay Attention to These Early Warning Signs of a Business Crisis
In this episode, you’ll learn how and where you can pick up early warning signs that your brand, business or organization could be on the verge of a harmful crisis--and what can happen if you do not know what others are saying about your company, products or services.
02:3318/07/2022
Why Your Organization Needs a Crisis Management Plan
In this inaugural episode, you will find out the benefits of having a crisis management plan, the six things company executives will know how to do with a properly prepared plan, and what happened when an organization’s crisis management plan failed to include protocols for responding to an obvious worst-case scenario.
02:4211/07/2022
How Project HOPE Prepares For And Responds To Crisis Situations Around The World
Since 1958, Project HOPE has confronted the world’s greatest health challenges and daunting emergencies. They have responded to hurricanes and earthquakes and the humanitarian consequences of civil war. They were on the frontlines of an Ebola outbreak in Africa and rebuilt creaking public health networks in the Soviet bloc during the Cold War and after the IronCurtain fell. When deadly tsunamis hit Japan and Southeast Asia, Project HOPE was quick to deploy and stayed for months.Rabih Torbay, president and CEO of Project HOPE, discusses how the international organization prepares for and responds to crisis situations around the world, and what others can learn their work.
22:5523/11/2020
Why, When, And How To Test Crisis Management Plans
According to an international study, although a majority of companies surveyed did have crisis plans in place, only a minority of them had tested them to ensure the plans would work. In this episode Caroline Sapriel, managing partner of CS&A International, discusses the results of the survey and issues related to the testing of those plans. CS&A International is a risk, crisis, and continuity management firm that serves clients in Europe, Asia, and the United States.
19:1909/11/2020
The Right Way To Do Internal Communications During A Crisis
In the coronavirus crisis, the ability of companies and organizations to communicate with employees effectively and efficiently has become more important than ever before. This week’s guest is Gary Ross, president of Inside Comms, a training, coaching, and consulting firm that is focused on internal communications. Ross discusses several aspects of this timely topic including best practices, communication tools, and what some companies are doing right — or wrong.
17:1526/10/2020
How Virtual, Inc. Pivoted in the Pandemic
The pandemic has thrust every leader — whether they are prepared or not—into a crisis situation. Covid-19 has upset financial projections, internal and external communications, and core business models— not to mention the challenges of keeping employees safe and healthy.In this episode, Andy Freed, CEO of Virtual, inc, an association management company in Massachusetts, discusses the steps he took to pivot his company in the coronavirus crisis, and what others can learn from his experience.
19:0719/10/2020
How to Prevent Employee Burnout From Affecting Your Company’s Response to a Crisis
About two-thirds of full-time workers experience burnout in the job, according to a 2018 Gallup poll. In this episode, Janice Litvin, author of the recently published “Banish Burnout Toolkit” shares her advice and insights on how to spot and respond to employee burnout and help prevent it from impacting how your company or organization responds to and manages crisis situations.The World Health Organization says burnout results from chronic workplace stress that has not been successfully managed. It is characterized by feelings of energy depletion or exhaustion; mental distance from one’s job, or feelings of negativism or cynicism related to one's job; and reduced professional efficacy.
21:4612/10/2020
Goodwill Industries International’s Fight Against Fake News
Companies can find themselves in a constant crisis as they seek to win the war against fake news, misinformation, and rumors. A lot can be at stake, including their image, reputation, and credibility.Goodwill Industries has waged a years-long campaign against a rumor abut theownership of the organization. In this episode,Lauren Lawson-Zilai, Senior Director of Public Relations and National Spokesperson for the organization, discusses the steps they have taken to fight against fake news and to set the record straight.
17:4105/10/2020
Former White House Press Secretary Mike McCurry’s Advice to Spokespersons
Who is the best person to represent your company or organization in a crisis? What are the best practices for individuals to follow when they are the public face of your company? Mike McCurry, a former White House Press Secretary in the Clinton Administration, discusses the best practices for spokespeople, who he thinks are role models for today’s spokespersons to follow, and why top company officials should be seen and heard in a crisis.
24:5728/09/2020
How to Use Zoom to Communicate in a Crisis
Zoom is an important communication tool for companies and organizations in the coronavirus or other crisis situations.. But like all tools, executives should learn how to use Zoom the right way.Wendy King is an award-winning Zoom expert who discuss the dos and don’ts of using this widely-used video platform. King-was recently recognized by Ecamm Live, a broadcast software development company, for having the best Zoom tutorials.
19:1821/09/2020
To the Rescue: Helping Minnesota Respond to the Recent Riots
Concerned about the slow and uncoordinated response by Minnesota government officials to the civil unrest that followed the murder of George Floyd, PR veteran Paul Omodt and four of his colleagues volunteered their expertise and skills to help public officials manage the crisis. In this interview with host Edward Segal, Omodt recounts what he and his team did, how they did it, and the crisis management lessons others should learn from their experience.
20:5714/09/2020
Prescription for Success: Otsuka Pharmaceutical’s Response to COVID-19
Christine Andrukonis of Notion Consulting shares how how one of their clients —Otsuka Pharmaceutical — was proactive in responding to the pandemic. In his weekly commentary, podcast host Edward Segal discusses how some people and organizations refuse to accept responsibility for their role in creating crisis situations.
19:1607/09/2020
Crisis in the Caribbean: The Deaths at Resorts in the Dominican Republic
Laura Guitar shares her insights and perspectives about the recent crisis in the Dominican Republic in which several American tourists died at different resorts. Guitar has a lot of experience working with clients in the hospitality industry who are having a crisis. She is executive Vice President of RBB Communications in Miami, Florida where she leads Reputation & RiskAdvisors, the agency’s crisis communications and issues management division. In his weekly commentary, Edward Segal discusses the cancel culture.
16:5331/08/2020
Volkswagen's Bungled Response to Emissions Scandal
Volkswagen’s emissions scandal is back in the news. The company has paid billions of dollars to car owners because of rigged emissions equipment and software that gave misleading information about the pollution emitted by diesel engines. Matt Tidwell, who has written a case study about the scandal for a public relations textbook, shares his insights and perspectives about VW’s dieselgate. Tidwell is assistant dean for graduate and professional studies at the University of Kansas.
22:2124/08/2020
7 Courtroom Tactics to Help You Win in the Court of Public Opinion
Trial lawyer and award-winning author Shane Read shares seven courtroom tactics business executives can use to effectively tell their side of the story about a crisis. Read also discusses key lessons from the mistakes Johnson & Johnson made that led to their losing a lawsuit in which 22 women alleged thecompany’s baby power caused them to develop ovarian cancer. In his weekly commentary host Edward Segal talks about the recent sudden resignation of Boeing’s senior vice president of communications.
18:0217/08/2020
Managing Crisis Situations for Uber and Strava
Lane Kasselman, Uber’s former head of communications, talks about hisapproach to managing multiple crisis situations at the ride-hailing company and his role in responding to the unusual crisis that confronted Strava, a mobile app for athletes.
19:3010/08/2020
Crises in the Golden State: A Controversial Restaurant Name, Oil Spill, and Boating Accident
PR veteran John Davies takes you behind the scenes with stories, anecdotes, and observations from his work on three headline-making crises situations in California. In his weekly crisis management commentary, host Edward Segal discusses companies that will - or won't - respond to the pandemic.
19:4405/08/2020
By the Book: How the Boston Public Library Responded to the Pandemic
Kurt Mansperger, Chief Technology Officer of the Boston Library Library is interviewed by host Edward Segal about how the organization responded to COVID-19 and what others can learn from their experience.
18:2327/07/2020
A Therapist's Advice on Helping Employees After a Crisis
Pamela Garber, a therapist with the Grand Central Counseling and Mediation Group in New York City, shares her advice on how companies can help employees in the aftermath of a mass shooting or workplace violence. In his weekly crisis commentary, Edward Segal discusses the problems that leaked emails can create for organizations.
17:0720/07/2020
Dangers Posed by TikTok, Accessing Crisis Plans, and the Importance of Media Training
Jeffrey Davis, managing partner and leader of the Baltimore office of Van Eperen, shares his advice on how organizations can ensure immediate access to their crisis management plans, the importance of receiving media training before a crisis hits, and the dangers companies can face from TikTok and other similar technologies.
17:5213/07/2020
Crisis Communications in the Age of COVID-19: The Good, Bad, and Ugly
Paul Furiga, CEO and chief story teller of Word Write, shares his insights and advice on how the pandemic has changed the practice of crisis communications, the steps organizations should take to prepare for a crisis, and the lessons to be learned from how a nursing home responded to the pandemic.
17:3607/07/2020
Toxic Ooze and Dam Disasters: Crisis Management Lessons from Michigan
Jill Greenberg, the spokesperson and public information officer for Michigan Department of Environment, Great Lakes, and Energy, talks about some of the crisis situations she’s worked on. They include the recent failure of two dams, a toxic green ooze that leaked onto a major Detroit freeway, and the continuing impact of the Flint water crisis.
36:5329/06/2020
In the Trenches with Richard Levick
Crisis management consultant and author Edward Segal interviews Richard Levick, chairman and CEO of Levick, a public relations firm in Washington, DC. Richard Levick is a veteran crisis management expert who has had a role in numerous headline-making crisis situations around the world. Levick shares his experiences and crisis management advice in this expanded edition of Segal’s weekly podcast.
36:5322/06/2020
Five Ways to Ensure Companies Respond Quickly to a Crisis
Crisis management expert, consultant, and author Edward Segal reveals the two questions managers and CEOs should ask before they have to deal with a crisis, and discusses the five things companies should do now to ensure they can and will respond immediately to disasters, scandals, or other emergencies tomorrow.
05:4415/06/2020
Three Ways to Avoid Making Mistakes During Crisis Situations
Crisis management expert, consultant, and author Edward Segal discusses the three steps you can take to help avoid making mistakes when managing a crisis for your company or organization.
16:5308/06/2020
Virtual pink slips: How to deliver bad news to employees during the coronavirus crisis
Crisis management expert, consultant, and author Edward Segal talks about the best practices business executives should follow when they have to fire or furlough employees during the COVID-19 pandemic, and how the coronavirus has changed the way companies and organizations are delivering bad news to workers.
06:3101/06/2020
How Companies and Organizations Can Navigate the Coronavirus Crisis
Crisis management expert, consultant, and author Edward Segal discusses more than a dozen ways businesses and organizations can navigate through the coronavirus crisis. Segal explains why, even as the COVID-19 pandemic continues, it’s not too early to start preparing for the next crisis.
05:2425/05/2020
Welcome To The Crisis Ahead Podcast
Crisis management expert, consultant, and author Edward Segal shares his advice, observations, and recommendations on how companies, organizations, and individuals in the news are responding to and managing their crisis situations.
05:1018/05/2020