In this episode of Content Briefly, we interviewed Lane Scott Jones, Director of Content Marketing at Zapier, and discussed the growth of Zapier content production, optimistic perspectives on SEO, content diversification, and more.This episode is brought to you by our friends at Flying Cat Marketing (https://flyingcatmarketing.com/).************************Timestamps:00:00 Intro03:28 Who is Lane Scott Jones?03:58 Is it overwhelming to write content for Zapier?06:20 Automation in the day-to-day.08:46 How has content at Zapier changed?13:00 Increased content production and team at Zapier.14:03 Percentages of net new content and content updates.15:09 Corporate marketing and Lane’s new responsibilities.17:26 Brand activities and the ‘customer love’ metric.18:52 Organic strategy is changing.20:32 ZapConnect and its evolvement into a community.23:11 Thoughts on the future of content marketing.26:51 Learn more about Lane and Zapier and get in touch.28:06 Outro************************Useful Links:Website: https://zapier.com/Lane on LinkedIn: https://www.linkedin.com/in/lanescottjones/************************Stay Tuned:► Website: https://www.superpath.co/► YouTube: https://www.youtube.com/@superpath► LinkedIn: https://www.linkedin.com/company/superpath/► Twitter: https://twitter.com/superpathco

In this episode of Content Briefly, we’ve interviewed Emily Triplett Lentz, Senior Manager, Content Marketing at Calendly, and discussed how she balances PLG and sales-led motion simultaneously, her thoughts on verticalizing content, where video and social fit into her 2024 plans, and the why behind her team’s ‘AI hackathon’.This episode is brought to you by our friends at SHUFFLL.************************Timestamps:00:00 Intro03:54 Who is Emily Triplett Lentz?04:13 Emily’s background.05:06 Calendly's journey from startup to enterprise.06:36 Balancing PLG and sales-led motion simultaneously.07:47 Calendly's content strategy.10:38 Rethinking content amid challenges.13:01 Calendly’s team structure and operations.15:56 Creator-led distribution.18:17 Content verticalization & cross-team collaboration.22:23 Internal & external content creation.23:57 Important metrics for evaluating content performance.25:10 The role of product marketing in PLG motions.26:43 Communication tools for team collaboration.28:16  Content prioritization and OKRs.29:36 Balancing new and existing content.31:57 Example of a successful content piece.34:27 Personal reflections on scheduling links.36:40 Calendly's AI summit.40:48 Learn more about Emily and Calendly and get in touch.41:35 Outro************************Useful Links:Calendly Website: https://calendly.com/Emily's notes from the AI Summit: https://docs.google.com/document/d/168gn06_v0zQ9mUJf-qLCOJ7FFSIw0P4RRwXyUFTXR1o/edit?usp=sharingEmily on LinkedIn: https://www.linkedin.com/in/emilytriplettlentz/************************Stay Tuned:► Website: https://www.superpath.co/► YouTube: https://www.youtube.com/@superpath► LinkedIn: https://www.linkedin.com/company/superpath/► Twitter: https://twitter.com/superpathco************************Don’t forget to leave us a five-star review and subscribe to our YouTube channel. 

In this episode of Content Briefly, we've interviewed Michael Lowe, Sr. Director, Corporate Marketing at At-Bay, and discussed his role back at Clari, the differences between coining a term and category creation, how content works in a category creation playbook, and more.This episode is brought to you by our friends at Captain (https://www.contentcaptain.io/ and https://echoreads.io/).************************Timestamps:00:00 Intro03:46 Who is Michael Lowe?04:25 Michael’s background.05:22 What is Clari?08:29 How did they evaluate the idea of category creation?10:27 Price point at Clari and how it affected the category creation.13:26 Is category creation harder than “regular” content marketing?16:17 Coining a term vs. category creation.19:43 Category creation playbook.24:29 Content measurement in category creation.27:22 Learnings from the category creation process.31:19 Learn more about Michael and At-Bay and get in touch.32:20 Outro************************Useful Links:Michael on LinkedIn: https://www.linkedin.com/in/mlowe08/Website: https://www.at-bay.com/Clari: https://www.clari.com/************************Stay Tuned:► Website: https://www.superpath.co/► YouTube: https://www.youtube.com/@superpath► LinkedIn: https://www.linkedin.com/company/superpath/► Twitter: https://twitter.com/superpathco************************Don’t forget to leave us a five-star review and subscribe to our YouTube channel.

In this episode of Content Briefly, we've interviewed Robyn Showers, Director, of Content Marketing at Apollo.io, and discussed what it is like to be in a mature company with an established content program, the story behind Apollos’ book publishing, and more.This episode is brought to you by our friends at Minuttia (https://minuttia.com).************************Timestamps:00:00 Intro03:03 Who is Robyn Showers?03:35 Robyn’s background.06:25 What is Apollo.io?08:39 Writing approach at Apollo.io.10:37 Apollo.io’s content program.13:53 The story behind the Outbound Sales book.19:01 The process for writing and publishing the book. 22:33 What is Appolo Magazine?26:10 Managing the content program for an established company.31:48 How are the industry changes affecting Apollo’s content strategy?36:28 Learn more about Robyn and Apollo.io and get in touch.37:19 Outro************************Useful Links:Robyn on LinkedIn: https://www.linkedin.com/in/robynshowers/https://www.apollo.io/academy/guides/pipeline-generationhttps://www.amazon.com/dp/B0DHJ7VWJ9************************Stay Tuned:► Website: https://www.superpath.co/► YouTube: https://www.youtube.com/@superpath► LinkedIn: https://www.linkedin.com/company/superpath/► Twitter: https://twitter.com/superpathco************************Don’t forget to leave us a five-star review and subscribe to our YouTube channel.

In this episode of Content Briefly, we've interviewed Hila Bouzaglou, Founder of Shelf, and discussed the specialization in niche content (e.g., supply chain), building a company culture, tackling difficult content topics, and more.This episode is brought to you by our friends at Flying Cat Marketing (https://flyingcatmarketing.com/).************************Timestamps:00:00 Intro02:44 Who is Hila Bouzaglou?03:26 Hila’s background.05:35 The origins of Shelf.06:44 Solving the challenge of subject matter expertise.09:35 The customer lifecycle at Shelf.12:44 Building subject matter expertise internally.15:42 Where do they find writers?18:43 Practical application of AI in research for content writing.23:13 Quality assurance for produced content.25:36 The team dynamics at Shelf.30:47 Building the muscle by doing hard work.32:48 Learn more about Hila and Shelf and get in touch.33:10 Outro************************Useful Links:Book a call with Hila here: https://shelf-made.com/heavyweight-b2b-content-marketers/Hila on LinkedIn************************Stay Tuned:► Website: https://www.superpath.co/► YouTube: https://www.youtube.com/@superpath► LinkedIn: https://www.linkedin.com/company/superpath/► Twitter: https://twitter.com/superpathco************************Don’t forget to leave us a five-star review and subscribe to our YouTube channel.

In this episode of Content Briefly, we've interviewed Kasey Fleisher Hickey, Senior Director, Brand and Content at Attentive, and discussed the product, prioritizing daily tasks, creating impactful content, how content and brand overlaps, and more.This episode is brought to you by our friends at Shelf (https://shelf-made.com/heavyweight-b2b-content-marketers/).************************Timestamps:00:00 Intro02:56 Who is Kasey Fleisher Hickey?03:17 Kasey’s background.04:13 What is Attentive?04:58 Black Friday and Cyber Monday marketing campaigns.06:14 Experience leading content at Attentive for 4 years.08:08 Content as a program vs. content as a service.11:03 Content team structure at Attentive.12:10 Setting boundaries between other teams.17:40 Content prioritization and being disciplined.20:03 How brand and content overlap. 21:49 Brand team at Attentive.23:23 Brand as a differentiator.25:20 Building a consistent experience for customers.27:45 Doing more with less.29:56 Learn more about Kasey and Attentive and get in touch. 30:34 Outro************************Useful Links:Kasey on LinkedIn: https://www.linkedin.com/in/kaseyfleisherhickey/Job opportunity: https://jobs.lever.co/attentive/85271a21-692b-42ca-866d-a28e56e94624Website: https://www.attentive.com/************************Stay Tuned:► Website: https://www.superpath.co/► YouTube: https://www.youtube.com/@superpath► LinkedIn: https://www.linkedin.com/company/superpath/► Twitter: https://twitter.com/superpathco************************Don’t forget to leave us a five-star review and subscribe to our YouTube channel.

In this episode of Content Briefly, Tommy Walker, Founder of The Content Studio, presented his State of (Dis)Content and discussed the survey’s insights, learnings, and more.Access the full report here: https://www.thecontentstudio.com/the-state-of-discontent/This episode is brought to you by our friends at Shelf (https://shelf-made.com/heavyweight-b2b-content-marketers/).************************Timestamps:00:00 Intro03:41 The ‘why’ behind The State of (Dis)Content.07:38 Tommy’s thoughts on the report.09:20 Key survey information.11:58 The good news.15:23 The not so good news.23:49 The really bad news.25:38 Tommy’s most creative and fulfilling period.28:08 The worst news of all.29:09 Reasons for not doing market research.41:40 What has Content Marketing discontent?43:13 Job market sentiment.48:37 Management and getting executives to buy in.57:30 Q&A session.58:01 What does it mean to be a content marketer today?1:03:47 How to do audience research.01:09:55 Wrapping things up.01:11:30 Outro************************Useful Links:The State of (Dis)ContentTommy on LinkedInThe Content Studio************************Stay Tuned:► Website: https://www.superpath.co/► YouTube: https://www.youtube.com/@superpath► LinkedIn: https://www.linkedin.com/company/superpath/► Twitter: https://twitter.com/superpathco************************Don’t forget to leave us a five-star review and subscribe to our YouTube channel.

Signup for Superpath Pro here → https://www.superpath.co/ And use code "ericdoty" to knock 20% off.************************In this episode of Content Briefly, we've discussed with Eric Doty about his new role as Head of Community at Superpath, relaunching Superpath Pro, one-on-ones for pro members, and all the fascinating things we’re working on.This episode is brought to you by our friends at Captain (https://www.contentcaptain.io/ and https://echoreads.io/).************************Timestamps:00:00 Intro03:12 Eric Doty becomes Head of Community at Superpath.05:42 Existing plans and transitioning to the Superpath Pro tier.08:33 What’s included in Superpath Pro?10:28 Building connections through the community. 12:27 Superpath’s courses series.13:58 Upcoming initiatives.15:08 Building software. 16:24 Enjoy the launch of Superpath Pro.17:52 Outro************************Useful Links:https://www.linkedin.com/in/edoty/https://superpath.co************************Stay Tuned:► Website: https://www.superpath.co/► YouTube: https://www.youtube.com/@superpath► LinkedIn: https://www.linkedin.com/company/superpath/► Twitter: https://twitter.com/superpathco************************Don’t forget to leave us a five-star review and subscribe to our YouTube channel.

In this episode of Content Briefly, we've interviewed Jessi Craige Shikman, Editor at First Round Capital, and discussed how the First Round Review operates, some of the best interview tips,  how she empowers writers with good editing and feed processes, and more.This episode is brought to you by our friends at Duckbill (https://www.getduckbill.com/). Use code SUPERPATH for 50% off for the first two months.************************Timestamps:00:00 Intro03:03 Who is Jessi Craige?03:25 Jessi’s background.03:55 Editor’s role at First Round Capital.05:01 Content’s purpose at First Round Capital.06:36 Creating relevant expert-led content.09:28 Jessi’s day-to-day and content calendar.10:29 Are there still available topics to cover?11:36 Has AI creeped into their workflow?13:09 Differences in creating content for SaaS companies and a VC firm.17:21 Content reporting at First Round Capital.18:14 Investing in owned channels.20:02 Are there technical SEO issues with a large library of content?21:04 The intersection of the Review and their podcast.22:22 Is there a significant video component to content in the First Round?23:21 Transitioning from a writing role to an editor role.24:47 Editorial tips to make writers better.26:07 How much time does the editorial work take?27:42 What to expect from the First Round.28:39 Learn more about Jessi and First Round Capital and get in touch.29:17 Outro************************Useful Links:https://www.linkedin.com/in/jessi-craige-shikman-47650a75/https://review.firstround.com/https://every.to/https://lex.page/************************Stay Tuned:► Website: https://www.superpath.co/► YouTube: https://www.youtube.com/@superpath► LinkedIn: https://www.linkedin.com/company/superpath/► Twitter: https://twitter.com/superpathco************************Don’t forget to leave us a five-star review and subscribe to our YouTube channel.

In this episode of Content Briefly, we've interviewed Hailley Griffis, Head of Communications and Content at Buffer, and discussed how communications and content intersect at Buffer, the legacy of Buffer's content marketing program, and more.This episode is brought to you by our friends at SHUFFLL.************************Timestamps:00:00 Intro 02:58 Who's Haley Griffis?03:14 Haley's background.04:52 Transition from PR to content.08:27 Buffer's culture of transparency.13:37 Challenges and opportunities of maintaining a large blog.17:50 Adaptable content strategy.20:56 Low-performing content and audience engagement.21:54 Content tracking and reporting.24:54 Net new content and multimedia.29:54 Buffer's hall of fame articles.33:30 Learn more about Hailley and Buffer and get in touch.35:04 Outro************************Useful Links:https://www.linkedin.com/in/hailleygriffis/https://buffer.comhttps://www.hailleygriffis.com/https://www.makework.work/************************Stay Tuned:► Website: https://www.superpath.co/► YouTube: https://www.youtube.com/@superpath► LinkedIn: https://www.linkedin.com/company/superpath/► Twitter: https://twitter.com/superpathco************************Don’t forget to leave us a five-star review and subscribe to our YouTube channel.

In this episode of Content Briefly, we’ve interviewed Jakub Rudnik, Head of Content & SEO at Softr, and discussed what it’s like to market a product with many use cases, and more.This episode is brought to you by our friends at Captain (https://www.contentcaptain.io/ and https://echoreads.io/).************************Timestamps:00:00 Intro03:07 Who is Jakub Rudnik?04:13 Jakub’s background.06:54 What’s Softr and its core use cases?11:00 The no-code advantage in marketing Softr.13:34 How we think of content SEO at Softr.16:53 Who handles tutorial content at Softr.18:33 The type of customers we serve plus more use cases.22:14 The sales process at Softr.23:12 Finding success with blog post content.25:52 How we measure content success and report data.29:28 Learn more about Jakub and Softr and get in touch. 31:25 Outro************************Useful Links:https://www.linkedin.com/in/jakubrudnik/https://www.softr.io/************************Stay Tuned:► Website: https://www.superpath.co/► YouTube: https://www.youtube.com/@superpath► LinkedIn: https://www.linkedin.com/company/superpath/► Twitter: https://twitter.com/superpathco************************Don’t forget to leave us a five-star review and subscribe to our YouTube channel.

Link to the 2024-2025 Blueprint for High-Impact Content: https://redpointcontent.com/free-report-download/************************In this episode of Content Briefly, we’ve interviewed Becky Lawlor, Founder, and Chief Research & Content Officer at Redpoint, and discussed her B2B buyers guide, her findings, and more.This episode is brought to you by our friends at Duckbill. Use code SUPERPATH for 50% off for the first two months.************************Timestamps:00:00 Intro03:09 Who is Becky Lawlor?04:05 The role of original research in thought leadership content.05:40 The rise of data-driven content.07:55 Becky's B2B Buyer Guide report.10:48 Challenges and benefits of original research.13:23 In-house vs third-party reports.17:18 The execution challenges of original research.20:30 Gated vs. open access to original research.24:13 Research sources: product and third-party data.27:24 AI in content creation and original research.31:08 Learn more about Becky and Redpoint and get in touch.32:00 Outro************************Useful Links:https://redpointcontent.com/https://www.linkedin.com/in/beckylawlor/************************Stay Tuned:► Website: https://www.superpath.co/► YouTube: https://www.youtube.com/@superpath► LinkedIn: https://www.linkedin.com/company/superpath/► Twitter: https://twitter.com/superpathco************************Don’t forget to leave us a five-star review and subscribe to our YouTube channel.

In this episode of Content Briefly, we’ve interviewed Ray Mina, VP of Marketing at Freshpaint, and discussed the long sales cycle at Freshpaint, the role of content in sales cycles, handling content during changes, and more.************************Timestamps:00:00 Intro01:36 Who is Ray Mina and What is Freshpaint?02:39 The challenges of CDPs in healthcare.03:53 The tightrope of healthcare marketing without breaking rules.05:15 Fast-tracking the sales cycle in a compliance-driven market.06:48 Building trust through content in regulated marketing environments.08:39  Creating legally sound content for specialized markets.10:24 The impact of strategic content choices at Freshpaint.15:27 Integrating content, partnerships, and events for healthcare marketing.18:07 Strategic storytelling and measurement in content marketing.22:08 Proving marketing value before brand building.23:30 Content leadership in times of change.25:44 Learn more about Ray and Freshpaint and get in touch. ************************Useful Links:https://www.linkedin.com/in/raymina/https://www.freshpaint.io/https://info.freshpaint.io/freshpaint-5-newsletterhttps://www.superpath.co/blog/episode-26-freshpaint-a-content-strategy-crash-course-with-mark-rogers************************Stay Tuned:► Website: https://www.superpath.co/► YouTube: https://www.youtube.com/@superpath► LinkedIn: https://www.linkedin.com/company/superpath/► Twitter: https://twitter.com/superpathco************************Don’t forget to leave us a five-star review and subscribe to our YouTube channel.

In this episode of Content Briefly, we’ve interviewed Kisha Velazquez, Web Content Manager at Fordham University School of Law, and discussed how she came into content marketing from entrepreneurship, how she uses content SEO to attract visitors, and more.************************Timestamps:00:00 Intro03:25 Who is Kisha Kisha Velazquez?03:55 Kisha’s background.07:22 Going into content marketing with an entrepreneurship background.09:58 Acquiring customers (in this case law students) at Fordham University School of Law.11:48 Day-in-the-life as a web content manager at Fordham.15:42 What goes into making the Fordham website accessible.17:02 Engaging subject matter experts for content marketing material.19:56 The type of web pages we publish at Fordham.21:47 How we approach SEO marketing.22:42 Domain authority and page ranking.24:50 Workflows and work-life balance working for a startup vs an established brand.29:23 The transition from startup to academic setting.31:07 Recent initiatives at Fordham.32:14 Learn more about Kisha and Fordham University School of Law and get in touch.33:15 Outro************************Useful Links:Website: https://www.fordham.edu/school-of-law/Kisha on LinkedIn: https://www.linkedin.com/in/kishavelazquez/************************Stay Tuned:► Website: https://www.superpath.co/► YouTube: https://www.youtube.com/@superpath► LinkedIn: https://www.linkedin.com/company/superpath/► Twitter: https://twitter.com/superpathco************************Don’t forget to leave us a five-star review and subscribe to our YouTube channel.

In this episode of Content Briefly, we’ve interviewed Erica Schneider, Founder of Content Sparring, and discussed her unique, non-traditional approach to the business of content beyond just the craft and more.This episode is brought to you by our friends at Captain (https://www.contentcaptain.io/ and https://echoreads.io/).************************Timestamps:00:00 Intro02:29 Who is Erica Schneider?03:15 Erica Schneider’s background.05:01 How LinkedIn fits into Erica’s strategy.08:20 The target client at Content Sparring.10:58 One effective hack to keep the content flowing.17:13 Solopreneur vs. Creator.18:55 Thoughts on employee turnover.21:14 The flexibility and complexities of the creator economy.25:11 Day-in-the-week at Content Sparring.27:15 Learn more about Erica and Content Sparring and get in touch.27:59 Outro************************Useful Links:https://www.contentsparring.com/https://www.ericaschneider.me/https://cut-the-fluff.ck.page/https://www.linkedin.com/in/erica-schneider66/************************Stay Tuned:► Website: https://www.superpath.co/► YouTube: https://www.youtube.com/@superpath► LinkedIn: https://www.linkedin.com/company/superpath/► Twitter: https://twitter.com/superpathco************************Don’t forget to leave us a five-star review and subscribe to our YouTube channel.

In this episode of Content Briefly, we’ve interviewed Ross Hudgens, Founder and CEO at Siege Media, and discussed how Siege Media has navigated its growing pains successfully, his insights on SaaS and the content world, and much more. This episode is brought to you by our friends at Verblio (https://www.verblio.com/) — contact [email protected].************************Timestamps:00:00 Intro.02:39 Who is Ross Hudgens?03:33 Ross background.06:18 Customer’s take on SEO marketing and the future of AI.08:02 What the average customer engagement looks like at Siege Media.10:13 The growth journey at Siege Media.12:32 What the company culture looks like.13:54 Transitioning from remote-friendly to fully remote.15:42 Founder’s role play in terms of now vs then at Siege Media.18:22 Getting more work and subcontracting as a freelancer.20:21 Red flags/green flags from client needs or expectations.23:07 How the AI trend has evolved over time.25:15 What’s been going on at Siege Media recently?27:02 Learn more about Ross and Siege Media and get in touch.27:38 Outro************************Useful Links:Website: https://www.siegemedia.com/Ross on LinkedIn: https://www.linkedin.com/in/rosshudgens/************************Previous Episodes:► Zapier: Lane Scott Jones on proving a 454% content ROI (rerun) https://www.youtube.com/watch?v=kJkwbW18-pY ► Juro: Tom Bangay on building customer personas and creating content for their target market https://www.youtube.com/watch?v=2B1b7RqWHas► ClickUp: Amrita Mathur on turning freemium users into paying customers. https://www.youtube.com/watch?v=cSe_QzJngvM************************Stay Tuned:► Website: https://www.superpath.co/► YouTube: https://www.youtube.com/@superpath► LinkedIn: https://www.linkedin.com/company/superpath/► Twitter: https://twitter.com/superpathco 

In this episode of Content Briefly, we’ve interviewed Ben Bradbury, GM of Audio/Video & Production at Workweek, and discussed Workweek's talent-first approach to B2B content, why empowering your writers and creators is so important, how to repurpose content for maximum impact, and more.This episode is brought to you by our friends at Verblio (https://www.verblio.com/) — contact [email protected].************************Timestamps:00:00 Intro02:40 Who is Ben Bradbury?03:01 Ben’s background.05:43 How does Workweek work? 09:04 Talent-first approach of Workweek.11:59 Is it easier to launch a podcast or a newsletter?14:18 Does Workweek have a studio business?17:00 Building a community with creators.21:18 Getting a good understanding of SaaS by building audience-first content.22:32 Different types of content at Workweek.27:02 Direct and in-direct monetization at Workweek.28:05 Ben’s thoughts on virtual events.32:59 Subject-matter expertise for content. 35:43 Different mediums require different skill sets.42:48 How to repurpose content for maximum impact.46:45 Time spent on content creation vs. content repurposing. 48:26 Knowledge sharing at Workweek.51:36 Building personalities and content differentiation.53:10 Learn more about Ben and Workweek and get in touch.55:23 Outro************************Useful Links:Website: https://workweek.com/Ben on LinkedIn: https://www.linkedin.com/in/benbradbury/Subject Matter Podcast: https://workweek.com/show/subject-matter/************************Stay Tuned:► Website: https://www.superpath.co/► YouTube: https://www.youtube.com/@superpath► LinkedIn: https://www.linkedin.com/company/superpath/► Twitter: https://twitter.com/superpathco************************Don’t forget to leave us a five-star review and subscribe to our YouTube channel.

In this episode of Content Briefly, we’ve interviewed Lane Scott Jones, Director of Corporate Marketing (Interim) at Zapier, and discussed her innovative strategies for achieving a staggering 454% content ROI, the expansion of her marketing team to 20 members, the reasoning behind Zapier's prolific output of 85 articles per month, and more.This episode is brought to you by our friends at Campfire Labs (https://www.campfirelabs.co/).************************Timestamps:00:00 Intro02:33 Who is Lane Scott Jones?02:55 Lane’s Background.03:42 What’s Zapier?04:47 The target personas at Zapier.06:51 How Zapier manages hundreds of use cases.09:15 The team makeup at Zapier.17:24 Community at Zapier. 19:08 Zapier’s version of content ops.20:53 Tracking content success at Zapier [Content ROI].31:14 Content ROI reporting at Zapier.36:01 Who the Head of Content reports to at Zapier.36:35 Headcount at Zapier and collaboration.38:44 Documentation and automation process at Zapier.41:12 Use cases for generative AI like ChatGPT.49:20 Learn more about Lane and Zapier and get in touch.51:08 Outro************************Useful Links:Website: https://zapier.com/Lane on LinkedIn: https://www.linkedin.com/in/lanescottjones/************************Stay Tuned:► Website: https://www.superpath.co/► YouTube: https://www.youtube.com/@superpath► LinkedIn: https://www.linkedin.com/company/superpath/► Twitter: https://twitter.com/superpathco************************Content, Briefly is also supported by Minuttia (https://minuttia.com).

In this episode of Content Briefly, we’ve interviewed Tom Bangay, Senior Director, Content & Community at Juro, and discussed how Juro targets and engages its audience through a multifaceted content strategy, and more.This episode is brought to you by our friends at Minuttia.************************Timestamps:00:00 Intro01:16 Who is Tom Bangay?02:01 Tom’s Background.02:42 What’s Juro?03:53 Using the Juro AI tool to craft first drafts of service contracts.05:08 Juro’s target customers and use cases.06:43 Academic background vs hands-on experience as a marketer.08:27 The challenge of finding subject matter experts in content marketing.09:44 Juro’s overall content strategy.15:00 Where does organic search fit in Juro’s top-down content strategy?17:43 The ‘why’ of creating a Slack community at Juro.25:10 What the content team at Juro looks like.26:12 The idea behind the podcasts done at Juro.28:23 Experimenting with video podcasts.29:27 Learn more about Tom and Juro and get in touch.30:25 Outro************************Useful Links:Website: https://juro.com/Tom on LinkedIn: https://www.linkedin.com/in/tom-bangay/************************Stay Tuned:► Website: https://www.superpath.co/► YouTube: https://www.youtube.com/@superpath► LinkedIn: https://www.linkedin.com/company/superpath/► Twitter: https://twitter.com/superpathco************************Don’t forget to leave us a five-star review and subscribe to our YouTube channel.

In this episode of Content Briefly, we’ve interviewed Araminta Robertson, Founder & Managing Director at Mint Studios, and discussed her decision to niche down to fintech clients, her approach to setting up customer reporting to track ROI on content, and more.This episode is brought to you by our friends at Animalz. ************************Timestamps:00:00 Intro02:44 Who is Araminta Robertson?04:01 Typical client at Mint Studios.04:58 The ‘why’ behind niching down to fintech clients.06:55 PPC vs. SEO in content marketing.08:52 Mint Studio’s in-depth process for finding the right keywords.11:53 Transitioning from freelancing to starting an agency.14:02 Freelancing vs. starting an agency.16:35 Fin-tech founders' approach to measuring ROI.17:56 Tracking progress and reporting back to clients.19:28 Setting up Hubspot reporting to track revenue.22:49 Focusing on the most critical metrics in reporting.24:45 Using paid ads and SEO together in content marketing.26:31 Slack group for fintech marketers.27:53 Learn more about Araminta and Mint Studios and get in touch.28:28 Outro************************Useful Links:Website: https://www.mintcopywritingstudios.com/Araminta on LinkedIn: https://www.linkedin.com/in/aramintarobertson/Slack group: https://www.fintechmarketinghub.com/slack************************Stay Tuned:► Website: https://www.superpath.co/► YouTube: https://www.youtube.com/@superpath► LinkedIn: https://www.linkedin.com/company/superpath/► Twitter: https://twitter.com/superpathco************************Don’t forget to leave us a five-star review and subscribe to our YouTube channel.Content, Briefly is produced by our friends at Minuttia.

In this episode of Content Briefly, we’ve interviewed Amrita Mathur, VP, of Marketing at ClickUp and discussed strategies for converting their 70,000 freemium users into paying customers, the crucial role of content in driving these conversions, the complexities of navigating a large pool of freemium leads and more.This episode is brought to you by our friends at Animalz. ************************Timestamps:00:00 Intro01:53 Who is Amrita Mathur?05:59 Figuring out who’s who inside a large ‘freemium’ leads pool.07:30 Prioritizing marketing efforts into three buckets.12:19 Challenge in working through 70,000 free sign-ups and getting value out of that.16:07 Hard-to-ignore importance of content in all marketing efforts.19:59 Four types of content teams at ClickUp.23:45 Understanding the target audience’s pain points to create effective campaigns.27:36 Learn more about Amrita and ClickUp and get in touch.28:48 Outro************************Useful Links:Website: https://clickup.com/Amrita on LinkedIn: https://www.linkedin.com/in/amritamathur/Amrita on Twitter: https://x.com/AmritaMathur************************Stay Tuned:► Website: https://www.superpath.co/► YouTube: https://www.youtube.com/@superpath► LinkedIn: https://www.linkedin.com/company/superpath/► Twitter: https://twitter.com/superpathco************************Don’t forget to leave us a five-star review and subscribe to our YouTube channel.Content, Briefly is produced by our friends at Minuttia.

In this episode of Content Briefly, we’ve interviewed marketing consultant John Collins and discussed content strategies that work for series A, B, and C SaaS companies, their wavering faith in SEO, their strategic investments in video marketing and data study, and more.************************Timestamps:00:00 Intro01:22 Who is John Collins?02:35 Lessons from Intercom's content marketing trials.05:52 Insights on structuring and scaling content teams.09:07 Evolving strategies in content marketing and SEO.12:46 Shifting focus in content marketing strategies.15:40 The future of content marketing teams.17:48 Content's role in traffic generation and shaping company voice.18:24 Challenges and rewards of working independently.22:15 Balancing writing and consulting.23:59 Learn more about John and get in touch.25:05 Outro************************Useful Links:Website: https://johncollins.cc/John on LinkedIn: https://www.linkedin.com/in/johncollinsireland/************************Stay Tuned:► Website: https://www.superpath.co/► YouTube: https://www.youtube.com/@superpath► LinkedIn: https://www.linkedin.com/company/superpath/► Twitter: https://twitter.com/superpathco************************Don’t forget to leave us a five-star review and subscribe to our YouTube channel.

In this episode of Content Briefly, we’ve interviewed marketing consultant John Collins, discussed his career at Intercom and Ramp, the content strategies he worked on at both companies and more.************************Timestamps:00:00 Intro01:17 Who is John Collins?04:53 John’s journalism background.06:45 Diversifying content from ebooks to audiobooks and beyond.09:41 Real engagement through thought leadership and customer insight.13:21 Content culture success.15:57 Pushing boundaries with bold campaigns and events.20:02 Building a content powerhouse.22:22 Content strategy nuances.25:50 Building a specialized content team and managing external agencies.28:40 The impact of content cadence on audience engagement.31:44 Simple metrics for measuring content success.33:01 Engaging audiences where they are.36:26 Strategic audience segmentation.38:17 Consulting for content growth and marketing success.40:02 Learn more about John Collins and get in touch.41:12 Outro************************Useful Links:Website: https://johncollins.cc/John on LinkedIn: https://www.linkedin.com/in/johncollinsireland/************************Stay Tuned:► Website: https://www.superpath.co/► YouTube: https://www.youtube.com/@superpath► LinkedIn: https://www.linkedin.com/company/superpath/► Twitter: https://twitter.com/superpathco************************Don’t forget to leave us a five-star review and subscribe to our YouTube channel.

In this episode of Content Briefly, we’ve interviewed Andrew Davies, CMO at Paddle, and discussed the integration of content marketing within business growth strategies, the complexities of content attribution, and more.************************Timestamps:00:00 Intro 01:30 Who is Andrew Davies?01:49 Andrew’s background.03:22 What is Paddle about, who is it for, and its pricing model?05:47 Navigating content marketing challenges from a CMO's perspective.08:10 Balancing creativity and commercial goals in content marketing.10:38 The complexity of attribution in marketing.13:29 Integrating customer insights into your content strategy.14:49 Expectations for content teams to analyze data.15:57 Elevating brand engagement through episodic video content.19:14 Balancing specialized content with broad appeal in business strategy videos.22:10 Content's role in corporate acquisition.25:07 The emotional core of business narratives and acquisition.27:18 The remote realities of content production.28:55 What the path towards becoming a CMO looks like.32:42 Learn more about Andrew Davies and Paddle and get in touch.33:24 Outro************************Useful Links:https://www.paddle.com/studioshttps://www.paddle.com/blog/saas-market-report-march-2024https://www.paddle.com/customersAndrew on LinkedIn: https://www.linkedin.com/in/andjdavies************************Stay Tuned:► Website: https://www.superpath.co/► YouTube: https://www.youtube.com/@superpath► LinkedIn: https://www.linkedin.com/company/superpath/► Twitter: https://twitter.com/superpathco************************Don’t forget to leave us a five-star review and subscribe to our YouTube channel.

In this episode of Content Briefly, we’ve interviewed Tom Shapiro,  Founder & CEO at Stratabeat, and Alexis Trammel, Chief Growth Officer at Stratabeat, and discussed their recent report on B2B strategies, how high-performing B2B SaaS companies acquire organic traffic, the effective tactics they use, and more.************************Timestamps:00:00 Intro01:32 Who is Tom Shapiro & Alexis Trammell?04:24 Stratabeat’s origin story.06:53 Evolving business focus.09:18 A six-year journey in an agency.10:50 Adapting to AI and market shifts with a data-driven content strategy.14:24 Methodology behind the annual content strategy survey.16:11 Content cadence and traffic growth.20:28 Balancing content strategy.22:22 Overcoming content production roadblocks.26:57 Integrating industry segmentation into SEO strategies.30:42 Strategies for optimized content performance.33:00 Tracking site visitors to optimize marketing strategies.35:08 The power of Original Research in content marketing.38:41 Learn more about Tom and Alexis and get in touch.39:09 Outro************************Useful Links:Website: https://stratabeat.com/2024 B2B SaaS SEO Performance Report: https://stratabeat.com/research/b2b-saas-seo-study/Tom on LinkedIn: https://www.linkedin.com/in/tomshapiro/Alexis on LinkedIn: https://www.linkedin.com/in/alexistrammell/************************Stay Tuned:► Website: https://www.superpath.co/► YouTube: https://www.youtube.com/@superpath► LinkedIn: https://www.linkedin.com/company/superpath/► Twitter: https://twitter.com/superpathco************************Don’t forget to leave us a five-star review and subscribe to our YouTube channel.

In this episode of Content Briefly, we’ve interviewed Ryan Law, Director of Content Marketing at Ahrefs, and discussed his career transition from Animalz to Ahrefs, his personal insights on the future of content marketing with generative AI, and more.************************Timestamps:00:00 Intro01:51 Who is Ryan Law?04:41 Ryan’s reflection on leveraging LinkedIn for new opportunities.07:07 Ryan’s fresh start at Ahrefs and what Ahref is about.09:52 Navigating Google Analytics and SEO at Ahrefs.10:41 Inside Ahrefs’ team structure and content strategy.12:02 YouTube's B2B potential and Ahref’s content creation process.13:19 Co-leading Ahrefs’ content team with partnership contrasts.16:49 A realistic take on the generative AI hype in SEO.19:50 A caution on scaling content with AI.24:04 AI’s potential in transforming Slack archives into searchable content.25:52 Key takeaways from Brighton SEO conference.27:48 Ryan’s personal development journey and side projects.29:30 Bridging No-Code adventures and Python mastery.34:06 Learn more about Ryan and Ahrefs and get in touch.35:48 Outro************************Useful Links:Ahrefs Website: https://ahrefs.com/Ryan’s Website: https://ryanlaw.me/Ryan on LinkedIn: https://www.linkedin.com/in/thinkingslow/Ryan on Twitter: https://x.com/thinking_slow************************Stay Tuned:► Website: https://www.superpath.co/► YouTube: https://www.youtube.com/@superpath► LinkedIn: https://www.linkedin.com/company/superpath/► Twitter: https://twitter.com/superpathco************************Don’t forget to leave us a five-star review and subscribe to our YouTube channel.

In this episode of Content Briefly, we’ve interviewed Sara Yin, Senior Editor at Slack, and discussed her content marketing journey at major tech companies, the unique challenges and strategies of developing content at Slack, and more.************************Timestamps:00:00 Intro01:27 Sara Yin's career journey from journalist to senior editor at Slack.07:50 Lessons from Intercom: The human element in content marketing.11:51 Unpacking content strategy at Shopify .15:27 The lifecycle of content at Slack.17:47 Slack's evolution from HipChat rival to market leader.20:11 Slack’s content evolution post-Salesforce acquisition.21:33 Content strategy lessons from Jeff Bezos.23:09 Keeping content creative in an SEO-driven world.25:51 Enhancing content strategy with AI.27:10 Building a rich content library from diverse voices.28:05 How Slack's content strategy empowers writers.29:22 How Slack’s copy editors shape its voice.33:56 Content production in large organizations.34:37 Learn more about Sara and Slack and get in touch.35:31 Outro************************Useful Links:Website: https://slack.com/Sara on Twitter: https://twitter.com/sarapyinSara on LinkedIn: https://www.linkedin.com/in/yinsara/************************Stay Tuned:► Website: https://www.superpath.co/► YouTube: https://www.youtube.com/@superpath► LinkedIn: https://www.linkedin.com/company/superpath/► Twitter: https://twitter.com/superpathco************************Don’t forget to leave us a five-star review and subscribe to our YouTube channel.

In this episode of Content Briefly, we’ve interviewed Hannah Geise, Senior Content Manager at BentoBox, and discussed the impact of technology on restaurant management and marketing, as well as her journey through various roles in the food and hospitality industry, and more.************************Timestamps:00:00 Intro01:31 Hannah Geise’s background.02:42 Hannah’s experience at Harvard Innovation Labs.03:12 What is BentoBox about?04:55 Who is the primary buyer BentoBox serves?05:46 Hannah Geise’s journey through the hospitality industry.06:55 What is included in BentoBox’s content strategy?10:15 BentoBox’s onboarding process for new customers.11:18 How BentoBox incorporates E-A-T in its content process.13:25 What community outreach looks like for BentoBox.14:11 Embracing restaurant technology and SEO strategies post-pandemic.18:25 BentoBox’s content planning process. 20:19 Using feedback from the marketing team to inform content creation.21:27 The key metrics that BentoBox measures.24:01 BentoBox’s internal team dynamics and task prioritization process. 25:16 Hannah’s typical workday routine.30:32 Personal success skills and techniques.32:25 Learn more about Hannah Geise and BentoBox and get in touch.33:04 Outro.************************Useful Links:Website: https://getbento.com/Hannah on LinkedIn: https://www.linkedin.com/in/hannahgeise/************************Stay Tuned:► Website: https://www.superpath.co/► YouTube: https://www.youtube.com/@superpath► LinkedIn: https://www.linkedin.com/company/superpath/► Twitter: https://twitter.com/superpathco************************Don’t forget to leave us a five-star review and subscribe to our YouTube channel.

In this episode of Content Briefly, we’ve interviewed Sam Balter, Head of Content at Wistia, and discussed the evolution of video content in business, building a strong video content strategy, and more.************************Timestamps:00:00 Intro01:14 Who is Sam Balter?01:52 What Wistia is about and its customer base.03:06 Wistia’s features and benefits for businesses.05:32 Overview of Wistia’s content strategy.07:05 Using video to build strong brand affinity.10:13 How video marketing has changed post-pandemic. 13:09 How customer expectations have influenced video marketing.17:23 Video content creation and organization strategies.23:49 Benefits of video for content marketers.31:29 Text vs. Video: Which is of higher priority for Wistia?36:56 How Wistia’s state of video report works.38:42 Maintaining brand consistency: marketing by committee vs autonomy.44:01 Cons of the traditional assembly line model of content creation.46:25 Thinking about video production like creators. 47:57 The rise of 10x content marketers.50:16 Learn more about Sam Balter and Wistia and get in touch.51:09 Outro************************Useful Links:Website: http://www.wistia.com/Sam on LinkedIn: https://www.linkedin.com/in/sambalter/Video Marketing Statistics: https://wistia.com/learn/marketing/video-marketing-statistics************************Stay Tuned:► Website: https://www.superpath.co/► YouTube: https://www.youtube.com/@superpath► LinkedIn: https://www.linkedin.com/company/superpath/► Twitter: https://twitter.com/superpathco************************Don’t forget to leave us a five-star review and subscribe to our YouTube channel.

In this episode of Content Briefly, we’ve interviewed John Bonini, Founder of Some Good Content, and discussed what it takes to build a great content brand, insights from his consulting experience, why his newsletter is a must-read for content enthusiasts and more.************************Timestamps:00:00 Intro01:28 The origin of the Louder Than Words podcast.03:48 Building a personal brand on the side.06:59 John’s background.15:15 Learnings from leading marketing at Databox.22:27 How Some Good Content Company came about. 25:32 Knowledge sharing and consulting. 27:30  How industry changes affect companies’ content programs.31:46 Does the Content Brand framework change?34:37 Coaching vs execution.37:46 Learn more about John and Some Good Company and get in touch.40:05 Outro************************Useful Links:Website: https://somegoodcontent.comJohn on LinkedIn: https://www.linkedin.com/in/jbonini/John on Twitter: https://twitter.com/bonini84************************Stay Tuned:► Website: https://www.superpath.co/► YouTube: https://www.youtube.com/@superpath► LinkedIn: https://www.linkedin.com/company/superpath/► Twitter: https://twitter.com/superpathco************************Don’t forget to leave us a five-star review and subscribe to our YouTube channel.

In this episode of Content Briefly, we’ve interviewed Ryan Sargent, VP of Content and Strategy at Ten Speed, and discussed his experience overseeing content production for an agency, thoughts on Ten Speed’s content strategy,  and more.This episode is brought to you by our friends at uSERP. Learn how uSERP helped monday.com SEO traffic grow by 1,570% (free training).************************Timestamps:00:00 Intro02:27 Who is Ryan Sargent?02:52 Ryan’s background.04:02 What is Ten Speed?06:38 In-house vs. agency experience.10:03 Ryan's reflections on changes in content marketing.13:21 Strategic partnerships with agencies.15:30 Content reporting and recommendations.17:10 Numbers vs. narrative in content reporting.19:31 Redefining content marketing.21:37 Enhancing content quality through strategic briefing.25:35 Tools for building a content system.28:47 Tips for being a good content agency customer.32:00 What to expect from Ryan and Ten Speed.34:25 Learn more about Ryan and Ten Speed and get in touch.35:22 Outro************************Useful Links:Ten Speed Website: https://www.tenspeed.io/Ryan on LinkedIn: https://www.linkedin.com/in/ryan-sargent-5a455511a/************************Stay Tuned:► Website: https://www.superpath.co/► YouTube: https://www.youtube.com/@superpath► LinkedIn: https://www.linkedin.com/company/superpath/► Twitter: https://twitter.com/superpathco************************Don’t forget to leave us a five-star review and subscribe to our YouTube channel.

In this episode of Content Briefly, we’ve interviewed Ross Simmonds, Founder & CEO at Foundation Marketing, and discussed his new book, content distribution, thoughtful perspectives on B2B content marketing, and more.************************Timestamps:00:00 Intro01:44 Launch of the ‘Create Once, Distribute Forever’ book. 02:45 Why did Ross write a book now?04:17 Focused on story distribution. 05:36 Blurred lines between content marketing for B2B and B2C.07:18 Befenits of communities. 14:07 Constraints on content distribution.19:03 Understanding the fundamentals of content marketing.23:51 Meta process of writing a book. 32:21 Learn more about Ross and Foundation and get in touch.33:38 Outro************************Useful Links:Foundation Website: https://foundationinc.co/Ross Book: https://rosssimmonds.com/book/Ross on LinkedIn: https://www.linkedin.com/in/rosssimmonds/Ross on Twitter: https://twitter.com/TheCoolestCool************************Stay Tuned:► Website: https://www.superpath.co/► YouTube: https://www.youtube.com/@superpath► LinkedIn: https://www.linkedin.com/company/superpath/► Twitter: https://twitter.com/superpathco************************Don’t forget to leave us a five-star review and subscribe to our YouTube channel.

In this episode of Content Briefly, we’ve interviewed Eric Doty, Content Lead at Dock, and discussed Dock’s evolution from PLG to sales-led, Eric’s journey as a content marketer, his role in the Superpath community, and more.This episode is brought to you by our friends at Lettuce.************************Timestamps:00:00 Intro02:05 Who is Eric Doty?02:36 What’s Dock?03:40 LinkedIn, networking, and moderating Superpath's community.08:59 Eric’s LinkedIn strategy. 11:21 Building different ‘muscles’ on side projects.12:59 Build in public. 15:04 Overview of Dock’s content initiatives.17:37 Dock’s podcast and its role in Dock’s content strategy.21:10 Building a content library. 24:23 ‘Permissionless Co-Marketing’.25:29 Automating the podcast production. 27:11 Is building a podcast worth it? 29:12 The skillset of content marketers is changing. 32:50 Content team structure at Dock.33:47 Synergy between different departments.37:29 Changes to the content strategy based on working with sales. 40:45 PLG sales motion at Dock.42:09 Learn more about Eric and Dock and get in touch.43:28 Outro************************Useful Links:Website: https://dock.us/Eric on LinkedIn: https://www.linkedin.com/in/edoty/************************Stay Tuned:► Website: https://www.superpath.co/► YouTube: https://www.youtube.com/@superpath► LinkedIn: https://www.linkedin.com/company/superpath/► Twitter: https://twitter.com/superpathco************************Don’t forget to leave us a five-star review and subscribe to our YouTube channel.

In this episode of Content Briefly, we’ve interviewed George Chasiotis, Managing Director at Minuttia and Founder at GrowthWaves, and discussed content recession, a diversified set of services and building teams,  the nuances of a media business, and more.This episode is brought to you by our friends at Minuttia. ************************Timestamps:00:00 Intro03:35 Who is George Chasiotis?03:52 Insights on the content marketing recession.08:47 What is Minuttia?10:22 Introducing GrowthWaves, a B2B growth newsletter.12:48 Launching a diversified set of services.14:34 Adapting team skill sets for evolving content marketing.18:08 The evolution of GrowthWaves as a media company.20:04 Changes happening in the content marketing industry.24:12 Redefining content roles.28:48 Benefits of outsourcing.31:53 The role of reporting content marketing impact. 41:22 Learn more about George and Minuttia and get in touch.42:15 Outro************************Useful Links:Minuttia Website: https://minuttia.comGrowthWaves: https://growthwaves.comGeorge on LinkedIn: https://www.linkedin.com/in/georgioschasiotis/Minuttia Impact Report Webinar: https://www.superpath.co/blog/webinar-how-a-simple-report-saved-our-agency************************Previous Episodes:► Content Briefly Ep. 12: Ramli John's multi-pronged strategy for running a mature content program https://www.youtube.com/watch?v=WrMq3NmDY9Y► Content Briefly Ep. 11: Forget The Funnel: Gia Laudi's Masterclass On Knowing Your Customers https://www.youtube.com/watch?v=uiL56C5HiDI► Content Briefly Ep. 10: Elise Dopson on the state of freelancing https://www.youtube.com/watch?v=UqPLqJ92FMg************************Stay Tuned:► Website: https://www.superpath.co/► YouTube: https://www.youtube.com/@superpath► LinkedIn: https://www.linkedin.com/company/superpath/► Twitter: https://twitter.com/superpathco

In this episode of Content Briefly, we’ve interviewed Amanda Natividad, VP of Marketing at SparkToro, and discussed original research, the absence of a concise content strategy and how it doesn’t affect their content program, personal branding, and more.************************Timestamps:00:00 Intro.03:10 Who is Amanda Natividad?03:37 Amanda's background.04:59 What is SparkToro?06:23 Reflection on changes in marketing.12:27 Original content on SparkToro’s blog. 14:20 Personal branding vs. corporate branding.18:47 Aligning marketing strategy with audience insights.21:44 Using an email list for marketing.26:02 Scalability of SparkToro's marketing approach.30:45 High-level individual contribution vs. traditional management34:27 Balancing high-value work and 'chill work'.37:37 SparkToro's content strategy.41:17 Leveraging original research in content marketing.45:01 Amanda's journey in building her personal brand.48:38 Learn more about Amanda and SparkToro and get in touch.49:52 Outro.************************Useful Links:SparkToro Website: https://sparktoro.com/Amanda’s Website: https://amandanat.com/Amanda on LinkedIn: https://www.linkedin.com/in/amandanatAmanda on Twitter: https://twitter.com/amandanatAmanda on Instagram: https://www.instagram.com/amandanat************************Stay Tuned:► Website: https://www.superpath.co/► YouTube: https://www.youtube.com/@superpath► LinkedIn: https://www.linkedin.com/company/superpath/► Twitter: https://twitter.com/superpathco************************Don’t forget to leave us a five-star review and subscribe to our YouTube channel.This episode is brought to you by our friends at tealhq.com.

In this episode of Content Briefly, we’ve interviewed Lashay Lewis, Founder of Authority Plug, and discussed positioning and messaging for building a successful consultancy, the intricacies of Bottom of Funnel Content, and more.************************Timestamps:00:00 Intro02:06 Who is Lashay Lewis?02:35 Lashay’s perspectives on social media.05:48 The origin story of Authority Plug.09:06 Transitioning to consultancy.10:57 Crafting a unique positioning.13:32 The impact of leveraging attention.16:10 Benefits of having a bold POV.18:07 Visual content creation process.25:31 How to productize a service.27:42 Identifying your ICP as a consultant.29:48 Challenges companies face with BoFu content.32:20 Maximizing ROI with BoFu content.34:07 ToFu vs. BoFu content. 38:08 Combining strategy with journalism for BoFu content. 42:34 Learn more about Lashay and Authority Plug and get in touch.42:13 Outro.************************Useful Links:Authority Plug: https://authorityplug.com/Content Dashboard: https://authorityplug.com/#contentdashboardLashay on LinkedIn: https://www.linkedin.com/in/lashaylewis/************************Stay Tuned:► Website: https://www.superpath.co/► YouTube: https://www.youtube.com/@superpath► LinkedIn: https://www.linkedin.com/company/superpath/► Twitter: https://twitter.com/superpathco************************Don’t forget to leave us a five-star review and subscribe to our YouTube channel.

In this episode of Content Briefly, we’ve interviewed Bridget Poetker, Director of Growth at Loop & Tie, and discussed the transition from content to growth marketing, strategic content thinking, and more. This episode is brought to you by our friends at tealhq.com.************************Timestamps:00:00 Intro02:04 Who is Bridget Poetker?02:21 Bridget’s background.02:58 What is Loop & Tie?04:26 Loop & Tie choice-based gifting model.06:53 Loop & Tie sustainability ethos in marketing.08:56 How does the business model affect growth?11:52 Strategic content thinking.15:09 Bridget’s transition from content to growth marketing.19:59 Output vs. outcome.24:11 Balancing in-house and external resources.28:06 Bridget’s reflection on new skills acquired in the role.30:00 Team communication and remote culture at Loop & Tie.33:09 Performance measurement and tools for reporting.37:02 Marketing pages vs. product pages.37:57 Bridget's unexpected challenges in the growth space.39:43 Learn more about Bridget and Loop & Tie and get in touch.40:54 Outro.************************Useful Links:Loop & Tie Website: https://www.loopandtie.comWebsite: https://www.bridgetpoetker.com/Bridget on LinkedIn: https://www.linkedin.com/in/bridgetpoetker************************Stay Tuned:► Website: https://www.superpath.co/► YouTube: https://www.youtube.com/@superpath► LinkedIn: https://www.linkedin.com/company/superpath/► Twitter: https://twitter.com/superpathco************************Don’t forget to leave us a five-star review and subscribe to our YouTube channel.

In this episode of Content Briefly, we’ve interviewed Tommy Walker, Founder of The Content Studio, and discussed the results of hard work, perseverance creating luck, and major challenges in running content programs in enterprises and more.************************Timestamps:00:00 Intro03:00 Who is Tommy Walker?03:56 Tommy’s background.05:13 Tommy’s entrepreneurial journey. 08:59 Creating luck through hard work. 12:26 Experiences working on CXL and managing high standards.17:44 Building a solid foundation of work in difficult times. 18:22 B2B budgets for content programs then vs. now. 21:42 The story behind Shopify Plus.  24:14 The skillset to employ on different occasions. 27:45 Challenges in running content programs in enterprises. 30:53 The Content Studio. 34:53 Building a successful consulting career.38:33 Hard things build perseverance. 41:12 Important skills and narratives. 44:27 Tommy’s upcoming summit.46:44 Learn more about Tommy and The Content Studio and get in touch.47:10 Outro************************Useful Links:The Content Studio: https://www.thecontentstudio.com/Tommy's upcoming intensive course: https://maven.com/the-content-studio/advanced-content-developmentThe Cutting Room:  https://www.thecontentstudio.com/the-cutting-room/Tommy on LinkedIn: https://www.linkedin.com/in/tommyismyname/Tommy on Twitter: https://twitter.com/tommyismyname************************Stay Tuned:► Website: https://www.superpath.co/► YouTube: https://www.youtube.com/@superpath► LinkedIn: https://www.linkedin.com/company/superpath/► Twitter: https://twitter.com/superpathco

In this episode of Content Briefly, we’ve interviewed Jessica Walker, Chief Media Officer at MEDDICC, and discussed the company’s media-led approach, content performance, and more.************************Timestamps:00:00 Intro02:21 Who is Jessica Walker?03:03 Jessica’s background.03:51 What is MEDDICC? 04:40 How does MEDDICC help customers?05:33 MEDDICC’s ICP.06:39 Different implementation plans based on customers.08:09 What does media mean at MEDDICC?10:57 SMEs' expertise in content implementation. 11:44 Enabling people using a media approach. 15:30 Channel and product perspectives. 19:08 How to build a media arm without a massive budget?21:42 Does remote work affect video production? 23:17 Competitor analysis.27:10 B2C side of MEDDICC. 27:43 Content performance measurement and attribution.30:53  Important personality traits and skills.33:29 Learn more about Jessica and MEDDICC and get in touch.34:09 Outro************************Useful Links:MEDDICC Website: https://meddicc.com/Jessica on LinkedIn: https://www.linkedin.com/in/jessicajadewalker/************************Stay Tuned:► Website: https://www.superpath.co/► YouTube: https://www.youtube.com/@superpath► LinkedIn: https://www.linkedin.com/company/superpath/► Twitter: https://twitter.com/superpathco************************Don’t forget to leave us a five-star review and subscribe to our YouTube channel.This episode is brought to you by our friends at Tealhq.com.

In this episode of Content Briefly, we’ve interviewed Joshua Palmer, Head of Content at OnBoard, and discussed content leadership, the multifaceted aspects of running a robust content program, and more.************************Timestamps:00:00 Intro01:26 Who is Joshua Palmer?02:14 Joshua’s background.03:07 What is OnBoard?05:49 Customer profiles of OnBoard.08:49 OnBoard’s features and use cases.11:09 Challenges in board collaboration.12:08 OnBoard’s PLG motion.13:38 Components of Onboard’s content program.15:40 Team structure and workflows for content creation.20:55 Ways to diversify your content strategy.24:33 Tips for crafting authentic content.27:34 Josh’s role and vendor management.31:07 Importance of communication and prioritization.34:23 The art of delegation.36:40 Trends in content team sizes.38:01 Josh’s perspective on AI in content creation.38:50 Content performance measurement.43:48 Learn more about Joshua and OnBoard and get in touch.45:38 Outro************************Useful Links:OnBoard Website: https://www.onboardmeetings.com/Joshua on LinkedIn: https://www.linkedin.com/in/joshuaepalmer/************************Stay Tuned:► Website: https://www.superpath.co/► YouTube: https://www.youtube.com/@superpath► LinkedIn: https://www.linkedin.com/company/superpath/► Twitter: https://twitter.com/superpathco************************Don’t forget to leave us a five-star review and subscribe to our YouTube channel.

In this episode of Content Briefly, we’ve interviewed Sean Blanda, VP of Content at Crossbeam, and discussed building a successful content team, emphasizing the importance of trust and communication in a remote work environment.************************Timestamps:(00:00) - Intro (03:03) - Who is Sean Blanda? (03:29) - What’s Crossbeam? (04:43) - Crossbeam marketing function. (06:31) - Crossbeam content team communication and structure. (08:32) - Crossbeam marketing strategy. (10:35) - Optimizing content execution in a mature industry. (12:35) - Why building an email list is so important. (15:52) - The role of SEO in Crossbeam's content strategy. (18:09) - Journalistic approach to content marketing. (21:33) - Crossbeam's content creation frequency and types. (23:33) - Integrating events into content. (27:00) - Quality versus quantity in content. (28:19) - Crossbeam content creation tools. (30:22) - Sean's perspective on AI in content creation. (36:10) - Learn more about Sean and Crossbeam and get in touch. (36:50) - Outro ************************Useful Links:Crossbeam Website: https://www.crossbeam.com/Sean on LinkedIn: https://www.linkedin.com/in/seanblanda/Sean’s Website: https://www.seanblanda.com/************************Stay Tuned:► Website: https://www.superpath.co/► YouTube: https://www.youtube.com/@superpath► LinkedIn: https://www.linkedin.com/company/superpath/► Twitter: https://twitter.com/superpathco************************Don’t forget to leave us a five-star review and subscribe to our YouTube channel.This episode is brought to you by our friends at Riverside.fm. Use code SUPERPATH for 15% off.

In this episode of Content Briefly, we’ve interviewed Zoe Hawkins, Principal Content Manager at Sumo Logic, and discussed the pivotal role of curiosity in content creation, valuable perspectives on inventory management, the editorial calendar, and much more.************************Timestamps:(00:00) - Intro (02:04) - Who is Zoe Hawkins? (02:28) - Zoe’s background. (03:28) - The importance of curiosity in crafting content. (06:14) - Building space for creativity. (09:11) - What’s Sumo Logic? (10:50) - Target audience of Sumo Logic. (11:21) - Technical perspective of content at Sumo Logic. (14:20) - Sumo Logic’s editorial calendar. (17:10) - Zoe’s content optimization process. (19:20) - Existing content inventory management tools. (23:55) - Content attribution and important metrics. (25:11) - Sumo Logic's CTA dynamics. (28:40) - Marketing organization at Sumo Logic. (30:01) - Team collaboration with different departments. (31:20) - Tips for staying aligned with the team. (34:08) - The importance of soft skills. (35:46) - Learn more about Zoe and Sumo Logic and get in touch. (36:58) - Outro ************************Useful Links:Sumo Logic Website: https://www.sumologic.com/Zoe on LinkedIn: https://www.linkedin.com/in/moonstormer/************************Stay Tuned:► Website: https://www.superpath.co/► YouTube: https://www.youtube.com/@superpath► LinkedIn: https://www.linkedin.com/company/superpath/► Twitter: https://twitter.com/superpathco************************Don’t forget to leave us a five-star review and subscribe to our YouTube channel.This episode is brought to you by our friends at Tealhq.com.

In this episode of Content Briefly, we’ve interviewed Fara Rosenzweig at WorkRamp and discussed multimedia content strategies, content measurement, and much more.************************Timestamps:(00:00) - Intro (02:05) - Who is Fara Rosenzweig? (02:27) - Fara’s background. (06:23) - What’s WorkRamp? (07:33) - WorkRamp’s ICP. (09:43) - Content marketing program at WorkRamp. (14:17) - Content types for specific personas. (20:13) - Content creation process. (22:44) - Transitioning from text to multimedia content. (25:45) - Vendor management for scaling content. (28:55) - Content performance measurement and attribution. (34:28) - WorkRamp’s podcast and its purpose. (43:00) - Learn more about Fara and WorkRamp and get in touch. (44:30) - Outro. ************************Useful Links:WorkRamp Website: https://www.linkedin.com/company/workramp/Fara on LinkedIn: https://www.linkedin.com/in/fararosenzweig/************************Stay Tuned:► Website: https://www.superpath.co/► YouTube: https://www.youtube.com/@superpath► LinkedIn: https://www.linkedin.com/company/superpath/► Twitter: https://twitter.com/superpathco************************Don’t forget to leave us a five-star review and subscribe to our YouTube channel.This episode is brought to you by our friends at tealhq.com.

This episode is brought to you by our friends at Riverside.fm. Use code SUPERPATH for 15% off.In this episode of Content Briefly, we’ve interviewed Molly Talbert, Content Marketing Lead at Switchboard, and discussed Switchboard's content strategy, creating content for various media outlets, personas, and more.************************Timestamps:(00:00) - Intro (02:33) - Who is Molly Talbert? (03:04) - Molly’s background. (03:37) - Challenges of content marketing in Switchboard. (05:15) - Switchboard’s content marketing team. (06:56) - What is Switchboard? (08:44) - Switchboard's features. (11:53) - Category creation on Switchboard. (12:57) - Competitive advantage of Switchboard. (14:29) - Switchboard’s content strategy. (16:15) - Impact of async on work culture. (20:04) - Switchboard’s content KPIs. (21:24) - Experimentation with multimedia content. (23:03) - Content marketing personas. (25:32) - Success stories from a content perspective. (27:14) - Learn more about Molly and Switchboard and get in touch. (28:04) - Outro. ************************Useful Links:Switchboard Website: https://www.switchboard.app/Molly on LinkedIn: https://www.linkedin.com/in/mollytalbert/************************Stay Tuned:► Website: https://www.superpath.co/► YouTube: https://www.youtube.com/@superpath► LinkedIn: https://www.linkedin.com/company/superpath/► Twitter: https://twitter.com/superpathco************************Don’t forget to leave us a five-star review and subscribe to our YouTube channel.

This episode is brought to you by our friends at Riverside.fm. Use code SUPERPATH for 15% off. In this episode of Content Briefly, we’ve interviewed Emily Triplett Lentz, Senior Manager, Content Marketing at Calendly, and discussed how she balances PLG and sales-led motion simultaneously, her thoughts on verticalizing content, where video and social fit into her 2024 plans, and the why behind her team’s ‘AI hackathon’.************************Timestamps:00:00 Intro02:37 Who is Emily Triplett Lentz?02:56 Emily’s background.03:49 Calendly's journey from startup to enterprise.05:19 Balancing PLG and sales-led motion simultaneously.06:30 Calendly's content strategy.09:21 Rethinking content amid challenges.11:44 Calendly’s team structure and operations.14:39 Creator-led distribution.17:00 Content verticalization & cross-team collaboration.21:06 Internal & external content creation.22:34 Important metrics for evaluating content performance.23:53 The role of product marketing in PLG motions.25:26 Communication tools for team collaboration.26:59  Content prioritization and OKRs.28:19 Balancing new and existing content.30:40 Example of a successful content piece.33:10 Personal reflections on scheduling links.35:23 Calendly's AI summit.39:31 Learn more about Emily and Calendly and get in touch.40:16 Outro************************Useful Links:Calendly Website: https://calendly.com/Emily's notes from the AI Summit: https://docs.google.com/document/d/168gn06_v0zQ9mUJf-qLCOJ7FFSIw0P4RRwXyUFTXR1o/edit?usp=sharingEmily on LinkedIn: https://www.linkedin.com/in/emilytriplettlentz/************************Stay Tuned:► Website: https://www.superpath.co/► YouTube: https://www.youtube.com/@superpath► LinkedIn: https://www.linkedin.com/company/superpath/► Twitter: https://twitter.com/superpathco************************Don’t forget to leave us a five-star review and subscribe to our YouTube channel. 

On episode #39, Jimmy speaks with Nicole Lee from Partnero. They discuss:- How Nicole manages content across multiple brands- How she stays in touch with customer needs and feedback- The moment her company realized its messaging was broken👉 You can follow Nicole Lee on LinkedIn here: https://www.linkedin.com/in/nicolelee-content-strategist/👉 You can learn more about Partnero here: https://www.remotecompany.com/

On episode #38, Jimmy speaks with Alina Benny from Aura. They discuss:- How Alina built a rock solid bench of freelancers- Why attention to detail and SOPs are the not-so-secret key to success- How she runs a massive blog with a tiny team👉 You can follow Alina Benny on LinkedIn here: https://www.linkedin.com/in/heyabenny/👉 You can learn more about Aura here: https://www.aura.com/

On episode #37, Jimmy speaks with Caitlin Burns from Dovetail. They discuss:- How Caitlin scaled content production to 50 articles/month- Her process for making sure every piece is reviewed by an SME- Why she's rolling our her content strategy in distinct phases👉 You can follow Caitlin Burns on LinkedIn here: https://www.linkedin.com/in/caitlin-burns-75a879a7/👉 You can learn more about Dovetail here: https://dovetail.com/