On episode #34, Jimmy speaks with Kaleigh Moore from Lumen Ventures. They discuss:- How she's built a business she loves running- How she secures great projects over and over again- Tips for diversifying income streams and chasing novelty👉 You can follow Kaleigh Moore on LinkedIn here: https://www.linkedin.com/in/kaleighmoore/👉 You can learn more about Lumen Ventures here: https://www.kaleighmoore.com/

On episode #33, Jimmy speaks with Nigel Stevens from OGM. They discuss:- Why no one trusts B2B SaaS content- Why 80% of buyers still love Google- What content team should be doing in 2024You can read the full report here: https://www.marketingog.com/survey👉 You can follow Nigel Stevens on LinkedIn here: https://www.linkedin.com/in/nigel-stevens-67218068/👉 You can learn more about OGM here: https://www.marketingog.com/

On episode #32, Jimmy speaks with Ty Magnin from Animalz. They discuss:What Ty is learning from customers and salesHow important will SEO be in 2024?His recommendations for diversifying content👉 You can follow Ty Magnin on LinkedIn here: https://www.linkedin.com/in/tylermagnin/👉 You can learn more about Animalz here: https://www.animalz.co/

On episode #31, Jimmy speaks with Greg Ciotti from Kapwing. They discuss:- Why Greg believes video is the future of content (for real this time)- Why learning new skills has been so much fun- How video is taking content marketers back to their roots- What he learned doing content at scale at ShopifyYou can read Greg's personal blog here: https://www.gregoryciotti.com/👉 You can follow Greg Ciotti on LinkedIn here: https://www.linkedin.com/in/ciotti/👉 You can learn more about Kapwing here: https://www.kapwing.com/

On episode #30, Jimmy speaks with Mel Yap  from MNTN. They discuss:- Why MNTN doesn't rely on any single marketing channel- How mastering tools has become a career advantage- Why the content team meets weekly to look at metrics- How Mel balances content creation, email marketing, team mangement and more👉 You can check out Mel Yap's personal site here: https://www.mellieyap.com/👉 You can follow Mel Yap  on LinkedIn here: https://www.linkedin.com/in/melissayap/👉 You can learn more about MNTN here: https://mountain.com/

On episode #29, Jimmy speaks with Ash Read from Frontcourt Studio. They discuss:- How Ash turned his side project into a full-time gig and then an exit- What B2B sites can learn from niche media sites like Living Cozy- The importance of learning tools (like Webflow) to maximize your own ability to GSD- How to prioritize content when you have tons of ideas👉 You can follow Ash Read on LinkedIn here: https://www.linkedin.com/in/ash-read/👉 You can learn more about Frontcourt Studio here: https://www.frontcourt.studio/

On episode #28, Jimmy speaks with Aaron Orendorff from Recart. They discuss:- Aaron's low-volume, high-impact content approach- Why he only measures data points with a dollar sign in front of them- Recart's unique SaaS + service model- Lessons learned from four years at "the mothership" (aka Shopify)- How he landed a byline in the New York TimesHere's Erica Schneider's "Hooked on Writing Hooks" course Aaron mentions: https://hookedonwritinghooks.com/👉 You can follow Aaron Orendorff on LinkedIn here: https://www.linkedin.com/in/aaronorendorff/👉 You can learn more about Recart here: https://recart.com/

On episode #27, Jimmy speaks with Lia Zneimer from Teal. They discuss:- How to convert 510,000 users into paying customers- What B2B marketers can learn from B2C (and vice vers`a)- Ideas for using social media more effectively- Lia's advice on career development👉 You can follow Lia Zneimer on LinkedIn here: https://www.linkedin.com/in/liazneimer/👉 You can learn more about Teal here: https://www.tealhq.com/

On episode #26, Jimmy speaks with Mark Rogers from Freshpaint. They discuss:- What strategy *actually* means and how to create one- Why Mark tackled small wins in his first month on the job- The reasons SEO isn't a priority for Freshpaint👉 You can follow Mark Rogers on LinkedIn here: https://www.linkedin.com/in/markrogers88/👉 You can learn more about Freshpaint here: https://www.freshpaint.io/

On episode #25, Jimmy speaks with Ashly Stewart from Ogilvy. They discuss:- ELI5: What exactly is UX writing?- How Ashly approaches writing projects- How a career in content marketing prepared her for this new career- What content marketers can learn from UX folks👉 You can follow Ashly Stewart on LinkedIn here: https://www.linkedin.com/in/ashstew7/👉 You can learn more about Ogilvy here: https://www.ogilvy.com/

On episode #24, Jimmy speaks with Stewart Hillhouse from Mutiny. They discuss:- Mutiny's long-term approach to building trust- Why Stewart eschews SEO in favor of an owned audience approach- Why he doesn't milk content or community for metrics👉 You can follow Stewart Hillhouse on LinkedIn here: https://www.linkedin.com/in/stewarthillhouse/👉 You can learn more about Mutiny here: https://www.mutinyhq.com/

On episode #23, Jimmy speaks with Jan Erik-Asplund from Sacra. They discuss:- How to create content when it's the product- Using repeatable content formats to increase velocity- Programmatically repurposing long-form content into useful snippets- How to use publicly available to create novel content- How to find and use "golden nuggets"You can signup for the free Sacra newsletter here → https://sacra.com/Also, Sacra is hiring an Analyst → jobs.sacra.com👉 You can follow Jan Erik-Asplund on LinkedIn here: https://www.linkedin.com/in/jasplund/👉 You can learn more about Sacra here: https://sacra.com/

"On episode #22, Jimmy speaks with Nathan Ellering from SimpleTexting. They discuss:- How Nathan approached his first 90 days on the job- How to ""pay the bills"" with SEO to free you up to try new things- Delivering on search intent without content- Why marketing teams need developer resourcesNathan also writes about marketing on his Medium blog: https://ellering.medium.com/👉 You can follow Nathan Ellering on LinkedIn here: https://www.linkedin.com/in/nathanellering/👉 You can learn more about SimpleTexting here: https://simpletexting.com/"

On episode #21, Jimmy speaks with Brianna Valleskey from Inscribe. They discuss:- Brianna's process for training (and being trained by) sales teams- How her team supports a long and technical sales cycle- Why "booked sales calls" is her favorite content metric👉 You can check our her personal website here: https://www.braveink.co/👉 You can follow Brianna Valleskey on LinkedIn here: https://www.linkedin.com/in/briannavalleskey/👉 You can learn more about Inscribe here: https://www.inscribe.ai/

On episode #20, Jimmy speaks with Jess Cook from Lasso. They discuss:- How Jess markets, upsells and cross-sells a product with a ton of features- Why she's chosen to invest heavily in audio and video content- Her process for getting to know the customer- Why daily standups are the key to good team communication- How she achieved a 12x "content repurposing multiplier"Jess runs a podcast of her own called "That's Marketing, Baby" which you can check out here → https://www.thatsmarketingbaby.com/👉 You can follow Jess Cook on LinkedIn here: https://www.linkedin.com/in/jesscook-contentmarketing/👉 You can learn more about Lasso here: https://www.lasso.io/This episode is presented by our friends at The Juice. You can signup for a free account here: https://app.thejuicehq.com/

On episode #19, Jimmy speaks with Ben Bradbury from Workweek. They discuss:- Workweek's talent-first approach to B2B content- Why empowering your writers and creators is so important- How to repurpose content for maximum impact- How to run virtual events that people will loveBen runs of podcast of his own called "Subject Matter," which you can check out here → https://workweek.com/show/subject-matter/This episode is presented by our friends at The Juice. You can signup for a free account here: https://app.thejuicehq.com/👉 You can follow Ben Bradbury on LinkedIn here: https://www.linkedin.com/in/benbradbury/👉 You can learn more about Workweek here: https://workweek.com/

On episode #18, Jimmy speaks with Kyle Kuczynski from MessageDesk. They discuss:- How Kyle scaled content as a marketing team of one- Addressing thousands of use cases with limited resources- How to choose topics when there are infinite choicesThis episode is presented by our friends at The Juice. You can signup for a free account here: https://app.thejuicehq.com/👉 You can follow Kyle Kuczynski on LinkedIn here: https://www.linkedin.com/in/kyle-kuczynski/👉 You can learn more about MessageDesk here: https://www.messagedesk.com/This episode is brought to you by The Juice.As marketers, we're constantly trying to stay up-to-date with the latest trends... algorithm updates, new social networks, distribution tactics, email best practices, and so much more.And that's why we need "The Juice." With over 100,000 resources, The Juice is the ultimate content hub, specifically built for content marketers.The Juice's curated recommendations introduce you to creators, brands, communities and more who can help you learn and grow as a marketer.Plus, with The Juice's new feed and monthly email updates, you'll stay in the know without wasting time browsing through more content. You can even tailor your email digest to your preferences, so you'll only see stuff you're interested in.If "time saved and knowledge-gained" sounds good to you, signup for a free account at https://app.thejuicehq.com/. We'll also leave a link in the show notes.Thanks so much to the Juice team for their support of Superpath and this podcast. Hope you enjoy this episode!

On episode #17, Jimmy speaks with Lane Scott Jones from Zapier. They discuss:- How Lane calculated a 454% content ROI for Zapier- How she grew the team from four to 20 people- How (and why) Zapier publishes 85 articles each month- How A.I. is speeding up the team's editing workflow👉 You can follow Lane Scott Jones on LinkedIn here: https://www.linkedin.com/in/lanescottjones/👉 You can learn more about Zapier here: https://zapier.com/

On episode #16, Jimmy speaks with Kristin Hillery from Voiceflow. They discuss:- Where content and brand overlap- Building a content strategy around a product- Why small teams and good vendors thrive together👉 You can follow Kristin Hillery on LinkedIn here: https://www.linkedin.com/in/kristinhillery/👉 You can learn more about Voiceflow here: https://www.voiceflow.com/

On episode #15, Jimmy speaks with Stuart Balcombe from Arrows. They discuss:- Why Arrows doesn't have or want a content calendar- The importance of platform-native content- Why Arrows puts an "unsubscribe" link at the top of every newsletter👉 You can follow Stuart Balcombe on LinkedIn here: https://www.linkedin.com/in/stuartbalcombe/👉 You can learn more about Arrows here: https://arrows.to/

On episode #14, Jimmy speaks with Sonja Jacob and Mahu Sims from Meta. They discuss:- Enterprise content strategy and org chart- The huge importance of content ops- Advocating for resources, people and tools👉 You can follow Sonja Jacob and Mahu Sims on LinkedIn here: https://www.linkedin.com/in/sonjajacob/ 👉 You can learn more about Meta here: https://about.meta.com/

On episode #13, Jimmy speaks with George Chasiotis from Minuttia. They discuss:- How George started and grew Minuttia- The "content recession"- How Minuttia has protected itself from A.I.👉 You can follow George Chasiotis on LinkedIn here: https://www.linkedin.com/in/georgioschasiotis/👉 You can learn more about Minuttia here: https://minuttia.com/

On this fascinating episode of Content Briefly, Ramli John, Product Growth Marketer and Director of Content at Appcues, joins Jimmy on the show.Ramli is a Toronto based product growth marketer who helps product-led businesses convert more of their free users into lifelong customers.  His book, Product-Led Onboarding: How to Turn Users into Lifelong Customers is a best seller, and covers just that. Today, Jimmy and Ramli look at the various elements of product based growth marketing, and comprehensively cover Ramli’s strategy to effectively run a mature content program. They look at the power and future of generative AI in the space, time spent invested in content creation, and Ramli also shares some of his favorite tools he uses day to day.His show & newsletter, Marketing Powerups: https://marketingpowerups.com/ Check out Ramli’s website: https://ramlijohn.com/Connect with Ramli on Linkedin: https://www.linkedin.com/in/ramlijohn/This episode is sponsored by Fathom Analytics. Fathom is a Google Analytics alternative that doesn’t compromise visitor privacy for data. They make website analytics easy to use and respectful of privacy laws (like GDPR and more). To learn more, visit usefathom.com

On this episode, Gia Laudi, CEO and Founder of Forget the Funnel joins Jimmy to explore customer leads, retention and metrics.Based in Quebec, Canada, Gia as a Product Marketing & Growth Advisor, Fractional Leader, Author & Co-creator of the Customer-Led Growth Framework. Through her founding of Forget the Funnel, they help SaaS marketing & growth leaders get out of the weeds, build airtight customer-led strategies, & build revenue-generating outcomes.Today, Jimmy and Gia go down the rabbit hole of how marketing teams can know for sure if they're marketing to the right customer - and if not, what they can do to change that. From homepages to directed content - the two explore how marketing teams can utilize the metrics from other areas of the company to fine tune their approach.Connect with Gia on LinkedIn here and learn more about Forget the Funnel by heading to their website.This episode is sponsored by Fathom Analytics. Fathom is a Google Analytics alternative that doesn’t compromise visitor privacy for data. They make website analytics easy to use and respectful of privacy laws (like GDPR and more). To learn more, visit usefathom.com

Elise Dopson, powerhouse freelance writer and creator of Peak Freelance joins Jimmy on Content, Briefly to chat about the world of freelance writing.From starting a blog at the age of 12 and learning as much as she could, Elise quickly ascended to becoming a $100k+ earner in freelance writing by the age of 21.Elise and Jimmy discuss Elise's process in taking the leap and creating such a successful freelance business at such a young age, her thoughts on the freelance market as it stands, what companies can do to work better with freelance writers, and of course, how AI is changing the space.To read more on Peak Freelance and access the free Research Guide and Freelance Rates Report, head to their website.To learn more about Elise, you can find her on LinkedIn.This episode is sponsored by Hopscotch. Hopscotch is the all-in-one invoicing and bill pay partner helping freelancers and small businesses succeed. Hopscotch makes invoice issuing and payment collection breeze and puts you in control.

Today, Jimmy is joined by Julie Beynon – Head of Analytics at Clearbit.Clearbit is a B2B data activation platform for marketing intelligence, helping its clients truly understand and identify prospects in their business.After a short stint in content marketing, Julie realized her talents could be recognized elsewhere, and joined the data analytics world. Jimmy and Julie discuss data, analytics, attribution and the concept of getting “close enough” when drilling down into the details.To find out more about Julie, feel free to connect with her on LinkedIn.To learn more about the processes at Clearbit, check out their blog.This episode is sponsored by Letterdrop. Letterdrop helps B2B companies go from idea to published fast with workflow automation and AI. Know what your customers are asking, plan your content calendar, manage approvals, optimize for SEO, and automate distribution across Webflow, LinkedIn, and your sales team.

On this episode of Content Briefly, Jimmy welcomes Ryan Sargent, Director of Content Marketing at Verblio. Verblio is a content marketplace with over 3,000 freelance writers that create various types of content each month, including blogs, podcasts, webinars, and more. With a music professor and teacher background, Ryan entered the space with a different vision than some of his peers.  Jimmy and Ryan talk about what the Verblio team looks like, how they dedicate resources to prioritizing the right content, and their current strategy for the next six months.To learn more about Verblio, head to https://www.verblio.com/blog or find their podcast Content Bouncehouse (https://www.verblio.com/content-bounce-house) on all major podcast platforms. You can also connect with Ryan on LinkedIn here: https://www.linkedin.com/in/ryan-sargent-5a455511a/ 

Melanie Broder, Head of Content at Slite (and an old co-worker of Jimmy’s!) joins the show today.Melanie is a writer and teacher in New York, who currently runs the Slite blog and newsletter. Slite is a modern knowledge base that drives action, thoughtful collaboration and confident decision-making for its users.Jimmy and Melanie chat about the process at Slite, from content frequency to Melanie’s tips for editing for the right audience. They also chat about Slite’s new AI feature, “Ask”. Ask uses artificial intelligence to find relevant answers to a question based on all documents in your company’s database. For example, “How do I log my days off” will result in a concise answer and even reference the documents it garnered the information from.To find out more about Slite, visit slite.com. To learn more about Melanie, you can find her on LinkedIn and on her website - melaniebroder.com/  Content, Briefly is brought to you by Superpath - content marketing's best place to network, learn and grow your skills. Come for the connections, stay for the camaraderie.

In this episode of Content, Briefly, Jimmy interviews Kameron Jenkins, content lead at Shopify. They discuss the operations of Shopify's content marketing team and the different types of content that they produce for their target audience. Shopify is a complete commerce platform that allows businesses to create and customize an online store, manage products, inventory, payments, shipping, and even brick-and-mortar locations and pop-up shops.Kameron talks about the size and structure of her team within Shopify and how they collaborate with the sales team to develop content for point-of-sale customers. She also explains her role in metrics and reporting and the complexities of global expansion and content strategy for a large company with multiple products and markets. This includes navigating local rules and cultures, central content teams versus dedicated local teams, and balancing translating flagship content with creating new content for specific markets.To learn more about Shopify, visit their website at shopify.com. For additional insights, feel free to connect with Kameron Jenkins on LinkedIn.This episode is sponsored by Writer. Writer is the only AI writing platform that can be trained on your own best-performing content and brand guidelines. It’s your own AI, specifically tuned for your team’s unique use cases. To sign up, visit Writer.com. Content, Briefly is brought to you by Superpath - content marketing’s best place to network, learn and grow your skills. Come for the connections, stay for the camaraderie.

Blake Thorne, Director of Content Strategy at LaunchNotes joins Jimmy to discuss how LaunchNotes' content team operates.Blake highlights the differences between product marketers and product managers and discusses the marketing strategies at LaunchNotes, the team's composition, and the role of content within it. The discussion shifts to the relationship between content cadence and quality, and whether a higher cadence negatively affects the quality of the produced content.Blake and Jimmy also explore repurposing and remixing content, including how to do it effectively. They delve into the idea of an expertise database that writers can use to search for relevant quotes and information, as well as the process of building and maintaining such a database. Finally, Blake explains how the LaunchNotes team communicates, shares insights, plans, and strategizes in terms of marketing.To find out more about Blake and LaunchNotes, visit their website or connect with him on LinkedIn. This episode is sponsored by Campfire Labs, a story-driven content marketing agency that helps businesses build brand awareness, connect with customers, and create demand for their product. Check out their website at campfirelabs.co to learn more about how they are helping well-known companies such as Dropbox, Notion, Clearbit, Asana, and Freshworks grow.

Tina Donati, Content and Partner Marketing Lead at Alloy, joins Jimmy to discuss how Alloy's content team operates. They explore Alloy's strategy and organizational structure, providing an in-depth look into how the team works smoothly and efficiently. Alloy is an integration and automation platform for e-commerce that connects hundreds of apps and platforms, making it easy to access all of your data in one place.During the discussion, Tina offers a comprehensive overview of Alloy, its customers, and the structure of her team. She shares her career journey and highlights the importance of communication and collaboration in the workplace. Tina also talks about the tools her team uses for asynchronous communication and marketing needs and provides an inside look at their content publishing schedule and types of content they produce.If you're interested in learning more about Alloy and Tina's insights, visit runalloy.com or connect with her on LinkedIn.This episode is sponsored by Campfire Labs, a story-driven content marketing agency that helps you build brand awareness, connect with customers, and create demand for your product. To learn more about how clients like Dropbox, Notion, Clearbit, Asana, Freshworks, and more household names are growing with Campfire Labs, visit campfirelabs.co

Eric Doty, Content Lead at Dock, joins Jimmy to explore the nuances of a lone wolf approach to content marketing.This episode highlights the importance of giving individuals the freedom to do their job, the challenges and benefits of operating as a one-person content team, as well as the unique advantages of working at a product-led growth company.If you're interested in learning more about Dock or Eric's insights, visit Dock.us or connect with Eric on LinkedIn.This episode is sponsored by Writer. Writer is the only AI writing platform that can be trained on your own best-performing content and brand guidelines. It’s your own AI, specifically tuned for your team’s unique use cases. To sign up, visit Writer.com.Content, Briefly is brought to you by Superpath - content marketing's best place to network, learn and grow your skills. Come for the connections, stay for the camaraderie.