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Consulting Success
The #1 podcast for entrepreneurial consultants who want to build a profitable, scalable and strategic consulting business. With endless competition, ever-growing market demands, and a fast-paced digital world, gaining success in the consulting industry can feel challenging. If you're ready to realize your full potential and want to learn the best practices, principles and strategies to run a successful consulting business be sure to tune into the Consulting Success Podcast. Trusted by tens of thousands of consultants, the weekly conversations shine the spotlight on valuable business tips. Episodes support you in understanding how to navigate the market. This podcast is your guide to overcoming the most difficult obstacles in the consulting industry and enjoying big wins. Learn strategies for maintaining an effective team and attracting clients. Discover how to craft a clear and engaging message, and implement a marketing engine for consultants that actually works. Every conversation explores how to improve your business model to open doors to golden opportunities. This podcast features experts from various industries who share the desire to achieve success in the consulting business. They expose their well-kept secrets to get to the top. Hear the building blocks that started their careers and the most important principles they uphold to get through challenging entrepreneurial moments. Hosting the podcast is Michael Zipursky, CEO and co-founder of Consulting Success. Building businesses for more than 20 years, he has advised start-up brands, service providers, and billlion dollar corporations like Panasonic, Financial Times, Sumitomo and more. Michael is also an in-demand keynote speaker and author of five books about consulting.  He's dedicated to helping entrepreneurial consultants increase impact and earn a higher income. And on top of it all, Michael has an inspiring focus on family and community. With this extensive advisory experience, Michael understands the consequences of hyper career focus. It often means sacrificing time with loved ones, which can lead to loneliness and rejection. At some point, you may feel like an outsider in your own home. Those who prioritize the grind can neglect their health and fall prey to severe diseases. Michael believes a consulting business can only find success when it supports your dream lifestyle, not the other way around. Every podcast discussion focuses on what it really takes to get hold of genuine freedom in your career. The aim is to help you live the life you truly want while constantly growing your business. Feel excited about going to work instead of letting depressing thoughts pull you down. Enjoy the meals you want to eat, buy everything you want to own, and above all, savor time with your family and friends. Have a successful consulting business balanced with stability, well-being, and comfort. Don't sacrifice what you have for the sake of huge earnings. Achieve the revenue and profit you want and make sure it does not compromise everything you love and care about. Michael shows you how to elevate your consulting business and reach those goals with a fulfilled heart. Want to learn how we can help you grow your consulting business? Schedule your free Growth Session Call today! www.consultingsuccess.com/grow
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How Consultants Stand Out In A Mass Messaging World With Jamie Mustard: Podcast #257

How Consultants Stand Out In A Mass Messaging World With Jamie Mustard: Podcast #257

As a consultant, it can be very challenging to stand out in a world overloaded with content. Right now, people have the power to just Google you up and decide whether or not they want to work with you. So instead of trying to communicate with everyone, focus on your strengths. Share your story and be transparent because people want to work with people they can relate to.  Join Michael Zipursky as he talks to the author of The Iconist: The Art and Science of Standing Out, Jamie Mustard, about standing out in today's world. Learn more about Jamie’s book and why he decided to share his story with the world. Discover more about Blocks and how you can have people remember you. Start sharing your story today and build that credibility.Love the show? Subscribe, rate, review, and share! https://www.consultingsuccess.com/podcast Mentioned in this episode:Follow Consulting Success!Make sure you're following us on your podcast app! Already subscribed? Tell a friend about the show that you think could benefit as well!Check Out Our Youtube ChannelDon't miss any of our additional content over on our Youtube channel! https://www.youtube.com/@ConsultingSuccessTV
38:5726/09/2022
Selling Made Simple For Consultants With Nikki Rausch: Podcast #256

Selling Made Simple For Consultants With Nikki Rausch: Podcast #256

Can you close a sale quickly with your sales strategies right now? Listen to your host Michael Zipursky as he talks with Nikki Rausch about selling made simple for consultants through effective sales conversations to get more clients and generate more income! Nikki has unique skills and techniques in providing value to ideal clients. In this episode, she shares how you can be prepared to shift how you think about sales and transform your business into what you have always dreamed it. The sales process can be scary initially, but if you get educated, you’ll get it right! So, tune in to learn more about consulting training businesses, best practices in a sales conversation, and the most effective ways to provide solutions to clients' problems.Love the show? Subscribe, rate, review, and share! https://www.consultingsuccess.com/podcast Mentioned in this episode:Check Out Our Youtube ChannelDon't miss any of our additional content over on our Youtube channel! https://www.youtube.com/@ConsultingSuccessTVFollow Consulting Success!Make sure you're following us on your podcast app! Already subscribed? Tell a friend about the show that you think could benefit as well!
37:4319/09/2022
Secrets To Unlock Endless Consulting Referrals With Bob Burg: Podcast #255

Secrets To Unlock Endless Consulting Referrals With Bob Burg: Podcast #255

Building relationship is key to bringing clients to your door. This principle will help maximize those clients who are also interested in what you sell, so when you leverage your relationships, you also generate ongoing sales opportunities. In this episode, Bob Burg, author of Endless Referrals, shares his secrets to unlock endless consulting referrals. By following a process of predictably achieving a result based on a logical “how-to” principle, Bob works his way up as a sales manager. He also explains what his books are about and their relation to sales. When Bob says, “All you can control is your action,” wait no more and tune in to this episode now as Bob unlocks the door of his secrets to endless referrals! Love the show? Subscribe, rate, review, and share! https://www.consultingsuccess.com/podcast Mentioned in this episode:Check Out Our Youtube ChannelDon't miss any of our additional content over on our Youtube channel! https://www.youtube.com/@ConsultingSuccessTVFollow Consulting Success!Make sure you're following us on your podcast app! Already subscribed? Tell a friend about the show that you think could benefit as well!
30:4812/09/2022
How To Sell Your Expertise, Win Deals, & Become A Rainmaker With Robert Chen: Podcast #254

How To Sell Your Expertise, Win Deals, & Become A Rainmaker With Robert Chen: Podcast #254

Tap into more significant opportunities and watch yourself grow professionally. Join your host Michael Zipursky as he talks with Robert Chen about selling your expertise, winning deals, and becoming a rainmaker. Rainmaking skills contribute a lot in an organization because it drives huge revenue for a company through communication strategies in bringing on new clients. In this episode, Robert shares in-depth insights into the importance of deepening client relationships and dives deep into his book, Selling Your Expertise: The Mindset, Strategies, and Tactics of Successful Rainmakers, which is a clear roadmap to building a book of business and cultivate a growth mindset. He also explains his approach to overcoming challenges from a business perspective and the most effective strategies for generating qualified leads. Tune in to understand the concept of continuing skillset evolution for expansion and increasing abilities.Love the show? Subscribe, rate, review, and share! https://www.consultingsuccess.com/podcast Mentioned in this episode:Follow Consulting Success!Make sure you're following us on your podcast app! Already subscribed? Tell a friend about the show that you think could benefit as well!Check Out Our Youtube ChannelDon't miss any of our additional content over on our Youtube channel! https://www.youtube.com/@ConsultingSuccessTV
41:4705/09/2022
How To Design A Consulting Business & Lifestyle That You Love With Dr. Benjamin Ritter: Podcast #253

How To Design A Consulting Business & Lifestyle That You Love With Dr. Benjamin Ritter: Podcast #253

Starting up a consulting business is not the easiest thing to do. You need to find clients so that they can make those referrals. You need to market yourself online with legit testimonials to make yourself look professional. You also need a pricing strategy. Even more important is that you need to know what you're selling.  Find a framework that works for your consulting business. Join Michael Zipursky as he talks to Dr. Benjamin Ritter about his consulting business, Live for Yourself Consulting. Learn how Dr. Ritter found his calling by teaching leaders to take back control of their lives. Discover why you need a framework for everything you do in your business. Finally, get some tips on how to market yourself online on LinkedIn. Tune in and start getting your consulting business off the ground today!Love the show? Subscribe, rate, review, and share! https://www.consultingsuccess.com/podcast Mentioned in this episode:Follow Consulting Success!Make sure you're following us on your podcast app! Already subscribed? Tell a friend about the show that you think could benefit as well!Check Out Our Youtube ChannelDon't miss any of our additional content over on our Youtube channel! https://www.youtube.com/@ConsultingSuccessTV
40:2729/08/2022
How To Sell Consulting Services (Without "Selling Out") With Andy Paul: Podcast #252

How To Sell Consulting Services (Without "Selling Out") With Andy Paul: Podcast #252

What kind of sales approach are you implementing? Are you sure you're building relationships with your buyers the right way? Join your host Michael Zipursky as he talks with Andy Paul about mastering the art of selling consulting services without selling out. Andy is the author of Sell Without Selling Out: A Guide to Success on Your Own Terms, where he shares a guide to success and a proven framework to increase win rates and shorten decision cycles. In this episode, he discusses how you can find a way to make sales work for you and address buyers’ challenges through a sales method that seeks to care for what the buyers want. Tune in to learn how you can progress toward making better decisions, make sales faster, and understand the buyer’s process.Love the show? Subscribe, rate, review, and share! https://www.consultingsuccess.com/podcast Mentioned in this episode:Check Out Our Youtube ChannelDon't miss any of our additional content over on our Youtube channel! https://www.youtube.com/@ConsultingSuccessTVFollow Consulting Success!Make sure you're following us on your podcast app! Already subscribed? Tell a friend about the show that you think could benefit as well!
43:3922/08/2022
The Future Of Entrepreneurial Consulting With Jared Nichols: Podcast #251

The Future Of Entrepreneurial Consulting With Jared Nichols: Podcast #251

People fear the future because they think they can't control it. However, if you know how to anticipate, then perhaps you can take on the reins and continue to thrive. If you are a consultant struggling to see what is up ahead, you're in for a great episode! Join Michael Zipursky as he talks to futurist Jared Nichols about the future of entrepreneurial consulting. Jared is the owner of NU FUTURIST, a program that teaches innovators how they have the power to shape the future. Discover why you need to define success for yourself. Learn why it's important to have a big body of work and content to enforce your core ideas. And know how to be different from everybody else. All of this to help you stay ahead of the curve as the future of consulting continues to take shape.Love the show? Subscribe, rate, review, and share! https://www.consultingsuccess.com/podcast Mentioned in this episode:Check Out Our Youtube ChannelDon't miss any of our additional content over on our Youtube channel! https://www.youtube.com/@ConsultingSuccessTVFollow Consulting Success!Make sure you're following us on your podcast app! Already subscribed? Tell a friend about the show that you think could benefit as well!
41:4915/08/2022
Hiring Best Practices For Solo Consultants & Small Firms with Chelsea C. Williams: Podcast #250

Hiring Best Practices For Solo Consultants & Small Firms with Chelsea C. Williams: Podcast #250

Everyone in the business knows you can only go as far as your people take you. That is why the talent piece is often the most challenging in terms of growing your business. Here to impart her expertise around talent development is Chelsea C. Williams. She is the founder and CEO of Reimagine Talent Co., a firm focusing on workforce and talent development. In this episode, she sits down with Michael Zipursky to share the best hiring practices for solo consultants and small firms. Chelsea also talks about how they rebranded their company and how hiring more talent helped them expand the business. What is more, Chelsea offers advice on getting referrals and highly qualified prospective clients. Tune in to this conversation and learn more talent development advice to take your business to the next level.Love the show? Subscribe, rate, review, and share! https://www.consultingsuccess.com/podcast Mentioned in this episode:Follow Consulting Success!Make sure you're following us on your podcast app! Already subscribed? Tell a friend about the show that you think could benefit as well!Check Out Our Youtube ChannelDon't miss any of our additional content over on our Youtube channel! https://www.youtube.com/@ConsultingSuccessTV
49:1908/08/2022
How To Turn Your Consulting Services Into Digital Products (& Generate 7-Figures) With Bianca Robinson: Podcast #249

How To Turn Your Consulting Services Into Digital Products (& Generate 7-Figures) With Bianca Robinson: Podcast #249

Staying competitive in a globalized ecosystem of enterprises requires assistance from outsourced, external experts to help your business scale. In this episode, Bianca Robinson, the CEO of Cayden Cay Consulting, talks about her career shift from being a project manager for an engineering firm to diving into consulting service. She also discusses how and why she digitized her service for growing clients. Tune in to this inspiring episode and listen to how Bianca pushed through after encountering heavy resistance and challenges along her path as she started to build her consulting business.Love the show? Subscribe, rate, review, and share! https://www.consultingsuccess.com/podcast Mentioned in this episode:Check Out Our Youtube ChannelDon't miss any of our additional content over on our Youtube channel! https://www.youtube.com/@ConsultingSuccessTVFollow Consulting Success!Make sure you're following us on your podcast app! Already subscribed? Tell a friend about the show that you think could benefit as well!
47:0601/08/2022
How to Expand Your Consulting Business to a Global Marketplace with Laura Kriska: Podcast #248

How to Expand Your Consulting Business to a Global Marketplace with Laura Kriska: Podcast #248

You have to develop the ability to collaborate with different people. Join your host Michael Zipursky as he interviews Laura Kriska on integrated cultural experience and expanding consulting business to a global marketplace. Laura is the author of The Business of We: The Proven Three-Step Process for Closing the Gap Between Us and Them in Your Workplace. In this episode, she explains how you can bridge culture gaps and build trust across different people of different beliefs and cultures. She also discusses how you can leverage and reactivate relationships in growing your business. Learn how to foster connections among people to drive a more effective leadership in your workplace, increase productivity, and thrive in global markets. Love the show? Subscribe, rate, review, and share! https://www.consultingsuccess.com/podcast Mentioned in this episode:Follow Consulting Success!Make sure you're following us on your podcast app! Already subscribed? Tell a friend about the show that you think could benefit as well!Check Out Our Youtube ChannelDon't miss any of our additional content over on our Youtube channel! https://www.youtube.com/@ConsultingSuccessTV
36:1325/07/2022
Business Development for Consultants Masterclass with Bob Wiesner: Podcast #247

Business Development for Consultants Masterclass with Bob Wiesner: Podcast #247

What is the winning rate in your firm? Are your strategies delivering excellent outcomes that lead to generating revenue? Listen to your host Michael Zipursky as he talks with Bob Wiesner about identifying ROI and profitability for business development and success. Bob is the Managing Partner at The Artemis Partnership in the America South-Western hemisphere. He is the author of Winning is Better: The Journey to New Business Success. In this episode, he emphasizes that if you know what’s happening in your organization, you can address any problem and make better leadership decisions. He shares the most effective new business pursuit practices for sales and business development. He also discusses the approach and positioning when it comes to attracting new clients and keeping them as well.Love the show? Subscribe, rate, review, and share! https://www.consultingsuccess.com/podcast Mentioned in this episode:Follow Consulting Success!Make sure you're following us on your podcast app! Already subscribed? Tell a friend about the show that you think could benefit as well!Check Out Our Youtube ChannelDon't miss any of our additional content over on our Youtube channel! https://www.youtube.com/@ConsultingSuccessTV
43:5218/07/2022
From Recruiting to HR Consulting: The Community Building Approach to Getting Clients with Tess Sloane: Podcast #246

From Recruiting to HR Consulting: The Community Building Approach to Getting Clients with Tess Sloane: Podcast #246

Did you know that you could build your business off of building relationships? This is achievable using the community building approach to getting clients. Having a community even before you launch so that once you do, you've already cultivated and fostered those relationships. Your bringing value without asking for anything. This is what Tess Sloane and her business partner, Alisha Adams did when they founded Eleven Eleven Talent. Join Michael Zipursky as he talks to Tess about her recruitment firm and how they are changing the game. Learn how they're bringing recruiters together to build connection. Recruiting and headhunting are very competitive business. Everyone has their own black book that they keep to themselves. However, Tess makes everyone share their secrets so that everyone can get better. Also, learn more about meditation and her other company, Chapter Two | Meditation. Learn how to run a purpose-led business today!Love the show? Subscribe, rate, review, and share! https://www.consultingsuccess.com/podcast Mentioned in this episode:Follow Consulting Success!Make sure you're following us on your podcast app! Already subscribed? Tell a friend about the show that you think could benefit as well!Check Out Our Youtube ChannelDon't miss any of our additional content over on our Youtube channel! https://www.youtube.com/@ConsultingSuccessTV
45:5011/07/2022
Mastering The Solo Consulting Business Model with Cynthia Mills

Mastering The Solo Consulting Business Model with Cynthia Mills

Elevating your consulting business involves more than having the right strategy, leadership, client, or customer approach. The best tool you can have is someone’s help to coach you with the critical resources in your business and guide your processes. Join your host Michael Zipursky as he dives deep into a conversation with Cynthia Mills on mastering the solo consulting business model. Cynthia is the President and CEO of The Leaders’ Haven, which aims to help leaders and teams go beyond business as usual and continuously transform, so they can fulfill their true calling and exceed the expectations of the people they serve. Tune in as we analyze fundamental growth strategies and build relationships with your clients.Love the show? Subscribe, rate, review, and share! https://www.consultingsuccess.com/podcast Mentioned in this episode:Check Out Our Youtube ChannelDon't miss any of our additional content over on our Youtube channel! https://www.youtube.com/@ConsultingSuccessTVFollow Consulting Success!Make sure you're following us on your podcast app! Already subscribed? Tell a friend about the show that you think could benefit as well!
37:5404/07/2022
Building & Selling a Consulting Business with Alex Langshur: Podcast #244

Building & Selling a Consulting Business with Alex Langshur: Podcast #244

One big part of starting a business that some tend to forget to consider is selling it off. While it may seem such a heartbreak to exit a business you've worked so hard to build, it is nevertheless an important aspect of success. In this episode, Michael Zipursky is joined by Alex Langshur. Alex is currently the EVP, Global Google Practice Lead at dentsu international. Prior to that, he was the founder and co-CEO of Cardinal Path. He shares with us the journey that led him to where he is now, from building his former company to deciding to sell it off. What was the mindset it took for him to build multiple businesses? How do you make businesses with partners work? How was his company ultimately acquired? Alex answers these questions and more!Love the show? Subscribe, rate, review, and share! https://www.consultingsuccess.com/podcast Mentioned in this episode:Follow Consulting Success!Make sure you're following us on your podcast app! Already subscribed? Tell a friend about the show that you think could benefit as well!Check Out Our Youtube ChannelDon't miss any of our additional content over on our Youtube channel! https://www.youtube.com/@ConsultingSuccessTV
48:0227/06/2022
How To Create Undeniable "Hype" Around Your Consulting Services With Michael F. Schein: Podcast #243

How To Create Undeniable "Hype" Around Your Consulting Services With Michael F. Schein: Podcast #243

Are you equipped with a good amount of knowledge and skills for your services? In today’s episode, Michael Shein, founder of MicroFame Media, shares his insights on how you can create undeniable hype around your consulting services. He had gone through different jobs in his career, and through these experiences, he was able to sort of analyze and reflect on things that are effective when marketing yourself or your business. He even discusses hype strategies to grow your influence and business, especially in today’s modern time, using different platforms and technologies. Stay tuned for more!Love the show? Subscribe, rate, review, and share! https://www.consultingsuccess.com/podcast Mentioned in this episode:Check Out Our Youtube ChannelDon't miss any of our additional content over on our Youtube channel! https://www.youtube.com/@ConsultingSuccessTVFollow Consulting Success!Make sure you're following us on your podcast app! Already subscribed? Tell a friend about the show that you think could benefit as well!
47:5720/06/2022
How Coaches & Mentors Fast-Track Your Consulting Business Growth With MaryBeth Maskovas:  Podcast #242

How Coaches & Mentors Fast-Track Your Consulting Business Growth With MaryBeth Maskovas: Podcast #242

Building and growing a business is not easy. It requires a lot of work, time, and money. So how can you fast-track your consulting business’ growth? Today, MaryBeth Maskovas, the Founder, Lead Analytics, and Optimization Consultant for Insight Lime Analytics, shares her journey from finding her passion for analytics to building her consulting agency amidst the pandemic. Find out how a business coach gave her the perspective she needed to take her business to the next level. Learn how hiring the right people, building relationships, and being open to feedback helped their company get 80% repeat clients and referrals with a 100 NPS score. Love the show? Subscribe, rate, review, and share! https://www.consultingsuccess.com/podcast Mentioned in this episode:Check Out Our Youtube ChannelDon't miss any of our additional content over on our Youtube channel! https://www.youtube.com/@ConsultingSuccessTVFollow Consulting Success!Make sure you're following us on your podcast app! Already subscribed? Tell a friend about the show that you think could benefit as well!
45:3913/06/2022
From Solo Consultant To Building A Team (Boutique Firm) With Kay Formanek: Podcast #241

From Solo Consultant To Building A Team (Boutique Firm) With Kay Formanek: Podcast #241

Are you a solo entrepreneur who wishes to build your own team? Kay Formanek’s perspective on spending your time fruitfully, especially when it comes to your work, is exceptional. Kay is a global speaker on Diversity and Inclusion, visiting lecturer at leading business schools, and the Founder of Kay Diversity & Performance, a company committed to unleashing the power of Diversity Performance within profit and not-for-profit organizations around the world. In this episode, she talks about the process of leaving her previous company to start her own consulting business. She also dives into the marketing she found to be most effective in creating conversations with ideal clients, as well as the operating model she used to increase profitability and long-term success.Love the show? Subscribe, rate, review, and share! https://www.consultingsuccess.com/podcast Mentioned in this episode:Check Out Our Youtube ChannelDon't miss any of our additional content over on our Youtube channel! https://www.youtube.com/@ConsultingSuccessTVFollow Consulting Success!Make sure you're following us on your podcast app! Already subscribed? Tell a friend about the show that you think could benefit as well!
40:0006/06/2022
How To Create Lasting Consulting Partnerships & Relationships With Almira Bardai: Podcast #240

How To Create Lasting Consulting Partnerships & Relationships With Almira Bardai: Podcast #240

The consulting business is a people business. Partnerships and relationships are vital to the growth of consulting firms. In today's episode, Michael Zipursky interviews Almira Bardai, Senior PR, Thought Leadership & Communications Consultant, about her experiences in the space and what she learned about creating lasting consulting partnerships and relationships. She shares some of the best practices with those considering partnering and her thoughts about referrals as keys to having more clients. On working with big clients, Almira gives the strategies that helped her get a seat at the table. Plus, she also touches on providing PR services as well as negotiating the pricing and increasing her fees.Love the show? Subscribe, rate, review, and share! https://www.consultingsuccess.com/podcast Mentioned in this episode:Check Out Our Youtube ChannelDon't miss any of our additional content over on our Youtube channel! https://www.youtube.com/@ConsultingSuccessTVFollow Consulting Success!Make sure you're following us on your podcast app! Already subscribed? Tell a friend about the show that you think could benefit as well!
41:5130/05/2022
How To Build A Superstar Consulting Brand With Damon Holowchak: Podcast #239

How To Build A Superstar Consulting Brand With Damon Holowchak: Podcast #239

If everything's been done and everybody's doing everything right, how can you stand out and build a superstar consulting brand? Michael Zipursky welcomes Damon Holowchak, the CEO of Super Collider Consulting Inc. The key is to identify what you stand for. Why do you do what you do? Then, you need to apply that to your brand on a functional, operational level. If you’re not taking control of your message by building a brand with true meaning, people see right through it. Do you want more practical strategies for building a superstar consulting brand? This episode’s for you. Love the show? Subscribe, rate, review, and share! https://www.consultingsuccess.com/podcast Mentioned in this episode:Check Out Our Youtube ChannelDon't miss any of our additional content over on our Youtube channel! https://www.youtube.com/@ConsultingSuccessTVFollow Consulting Success!Make sure you're following us on your podcast app! Already subscribed? Tell a friend about the show that you think could benefit as well!
41:3623/05/2022
How to Replace Yourself & Scale Your Consulting Business with Sarah McVanel: Podcast #238

How to Replace Yourself & Scale Your Consulting Business with Sarah McVanel: Podcast #238

Do you want to scale your consulting business? Michael Zipursky welcomes Sarah McVanel, the President and founder of Greatness Magnified. Sarah shares that before you scale, you first need to discover if doing so will bring you joy. If you figure it will start by growing your team. Hire the best talent suited to your business, and never begrudge them a penny. Invest in your assistants to encourage them to deliver amazing work quality. If you want to learn more about scaling your consulting business, this episode’s for you. Love the show? Subscribe, rate, review, and share! https://www.consultingsuccess.com/podcast Mentioned in this episode:Check Out Our Youtube ChannelDon't miss any of our additional content over on our Youtube channel! https://www.youtube.com/@ConsultingSuccessTVFollow Consulting Success!Make sure you're following us on your podcast app! Already subscribed? Tell a friend about the show that you think could benefit as well!
40:3116/05/2022
How To Turn Custom Consulting Work Into Clear-Cut Offerings With Jack Milroy: Podcast #237

How To Turn Custom Consulting Work Into Clear-Cut Offerings With Jack Milroy: Podcast #237

When you start your consulting business, you want to have clear-cut offerings for potential clients. This eliminates a lot of guesswork and makes things clear on both sides, making for a better business relationship. In this episode, Michael Zipursky talks about custom consultancy and clarity in your offerings with Jack Milroy. A veteran of the political and advocacy scene, Jack shifted to consulting while applying the lessons he learned along the way. Jack talks about pricing models, creating your offerings, and learning to say no. Tune in for more great tips from top consultants while you build your business for success.Love the show? Subscribe, rate, review, and share! https://www.consultingsuccess.com/podcast Mentioned in this episode:Follow Consulting Success!Make sure you're following us on your podcast app! Already subscribed? Tell a friend about the show that you think could benefit as well!Check Out Our Youtube ChannelDon't miss any of our additional content over on our Youtube channel! https://www.youtube.com/@ConsultingSuccessTV
36:5409/05/2022
Growing From Independent Consultant To Founder/CEO With Babita Devi Podcast #236

Growing From Independent Consultant To Founder/CEO With Babita Devi Podcast #236

What’s an important factor when growing from independent consultant to founder? Michael Zipursky welcomes Babita Devi, the Managing Director at bStrategic. Babita shares that building strong relationships is key. She never had to market her business because word of mouth was enough. But at the end of the day, it depends on your strength. The founder is the starting point of the business. If you’re best at creating content through social media platforms, go for it. Narrow your focus on your element, and give your best. Join the conversation to get more growth strategies. Love the show? Subscribe, rate, review, and share! https://www.consultingsuccess.com/podcast Mentioned in this episode:Check Out Our Youtube ChannelDon't miss any of our additional content over on our Youtube channel! https://www.youtube.com/@ConsultingSuccessTVFollow Consulting Success!Make sure you're following us on your podcast app! Already subscribed? Tell a friend about the show that you think could benefit as well!
41:0802/05/2022
From Getting Fired To Starting An Executive Coaching & Consulting Business With Jeff Mask: Podcast #235

From Getting Fired To Starting An Executive Coaching & Consulting Business With Jeff Mask: Podcast #235

CEOs have the greatest impact on the business than anybody. This is why they need to be coached and consulted so that they can grow into something bigger. These CEOs need to build leaders within their companies for a brighter future. Stop being selfish, and start being selfless. Learn how executive consulting works with Michael Zipursky and his guest Jeff Mask. Jeff is the founder and CEO of MASK Principles. He helps CEOs grow without losing their soul. Discover how Jeff started his career by getting fired. After that, it was all uphill from there. Know how he gets leads by referrals, some pricing strategies, people's relationship with fear, and more. Get some insight into the consulting process today.Love the show? Subscribe, rate, review, and share! https://www.consultingsuccess.com/podcast Mentioned in this episode:Check Out Our Youtube ChannelDon't miss any of our additional content over on our Youtube channel! https://www.youtube.com/@ConsultingSuccessTVFollow Consulting Success!Make sure you're following us on your podcast app! Already subscribed? Tell a friend about the show that you think could benefit as well!
38:2425/04/2022
Pivoting From Agency To Consultancy With Conner Galway: Podcast #234

Pivoting From Agency To Consultancy With Conner Galway: Podcast #234

How do you get your first client when pivoting from agency to consultancy? Michael Zipursky welcomes Conner Galway, the President at Junction Consulting. Conner shares how he and his friends started blogging about the Olympic Hockey coming to their town. That’s when they gained traction, and the exposure led them to become a digital marketing agency for the bridal industry. When pivoting to consultancy, they went to Twitter and hustled their networks until they landed their first client. The secret? Treat humans like human beings. Even the most prominent companies are made up of people who have thoughts, feelings, stress, and anxieties. Be authentic, and the rest will follow. Love the show? Subscribe, rate, review, and share! https://www.consultingsuccess.com/podcast Mentioned in this episode:Follow Consulting Success!Make sure you're following us on your podcast app! Already subscribed? Tell a friend about the show that you think could benefit as well!Check Out Our Youtube ChannelDon't miss any of our additional content over on our Youtube channel! https://www.youtube.com/@ConsultingSuccessTV
37:4218/04/2022
Models & Data To Grow Your Consulting Business With Stéphane Hamel: Pocast #233

Models & Data To Grow Your Consulting Business With Stéphane Hamel: Pocast #233

Data analysis and models are very important to understand your business better. When you have a clear mastery and vision of it, you will be better in marketing, resulting in more customers and bigger revenue. In today’s episode, Stephane Hamel discusses how you can leverage data into growing your business. Stephane is a digital marketing and analytics consultant, innovator, keynote speaker, pre-seed investor, and startup & agency advisor. Through this path, he was immersed in software, web development, and different aspects of technology, including data analytics. Join in as he shares his expertise on the show with Michael Zipursky.Love the show? Subscribe, rate, review, and share! https://www.consultingsuccess.com/podcast Mentioned in this episode:Follow Consulting Success!Make sure you're following us on your podcast app! Already subscribed? Tell a friend about the show that you think could benefit as well!Check Out Our Youtube ChannelDon't miss any of our additional content over on our Youtube channel! https://www.youtube.com/@ConsultingSuccessTV
34:5211/04/2022
The Key to Diversity & Inclusion in Consulting with Michael Bach: Podcast #232

The Key to Diversity & Inclusion in Consulting with Michael Bach: Podcast #232

Diversity and inclusion are two things that are becoming important in today's business world. Reaching these goals often means changing things for the better. Michael Zipursky talks to Michael Bach, the head of CCDI Consulting, to find out more. Michael dives into the waters of consulting services in the areas of inclusion, diversity, equity, and accessibility and gives his insights on how you can create a better working environment for your employees as well as clients. Tune in for more great thoughts on consulting for equity in this episode. Love the show? Subscribe, rate, review, and share! https://www.consultingsuccess.com/podcast Mentioned in this episode:Check Out Our Youtube ChannelDon't miss any of our additional content over on our Youtube channel! https://www.youtube.com/@ConsultingSuccessTVFollow Consulting Success!Make sure you're following us on your podcast app! Already subscribed? Tell a friend about the show that you think could benefit as well!
46:0204/04/2022
How To Grow & Sell Your Consulting Business Using Systems (Without Working 24/7) With Shannon Susko Podcast #231

How To Grow & Sell Your Consulting Business Using Systems (Without Working 24/7) With Shannon Susko Podcast #231

Shannon Susko's book, Metronomics, explains what systems your company needs to grow. Balancing strategy, execution, cash, cultural, cohesive, human, and leadership is very important. Learn how to unite these systems into one regimen that works for you and your team. Join Michael Zipursky as he talks to Shannon Susko about growing and selling your business with systems. Shannon is a team leadership coach and CEO of Metronome Global. She is also the author of Metronomics and 3HAG WAY. Shannon believes that with the right systems, you'll be able to live your best life while scaling your business. Learn how to develop your team and create leaders in today's episode of Consulting Success Podcast.Love the show? Subscribe, rate, review, and share! https://www.consultingsuccess.com/podcast Mentioned in this episode:Follow Consulting Success!Make sure you're following us on your podcast app! Already subscribed? Tell a friend about the show that you think could benefit as well!Check Out Our Youtube ChannelDon't miss any of our additional content over on our Youtube channel! https://www.youtube.com/@ConsultingSuccessTV
49:4428/03/2022
Overcoming Your Fear Of Public Speaking: Growing Your Consulting Business With Lauren Sergy: Podcast #230

Overcoming Your Fear Of Public Speaking: Growing Your Consulting Business With Lauren Sergy: Podcast #230

Anxiety can strike any time someone goes on stage to speak to a crowd. How does one move past these and how can you overcome your fear of public speaking? Michael Zipursky teams up with speaking and communications expert Lauren Sergy to explore breaking down the fear of public speaking and presenting. Lauren discusses her own struggles with public speaking and shares methods of working past that fear. Hungry for great insights? Then tune in for more!Love the show? Subscribe, rate, review, and share! https://www.consultingsuccess.com/podcast Mentioned in this episode:Check Out Our Youtube ChannelDon't miss any of our additional content over on our Youtube channel! https://www.youtube.com/@ConsultingSuccessTVFollow Consulting Success!Make sure you're following us on your podcast app! Already subscribed? Tell a friend about the show that you think could benefit as well!
44:1521/03/2022
From 7 Figure Consulting Business To Software CEO With Stuart Leo: Podcast #229

From 7 Figure Consulting Business To Software CEO With Stuart Leo: Podcast #229

Making the transition from a 7-figure consulting business to software CEO seems like a difficult pivot. This is one pivot that Stuart Leo has made with great success. In this episode, Michael Zipursky and Stuart, the CEO of Waymaker.io, discuss business pivots and evolution. Stuart looks back at the roots of his consulting business, what he learned from it, and how these lessons help his current software business. Tune in for more great learnings from Michael and Stuart as they explore insights from a business consultant.Love the show? Subscribe, rate, review, and share! https://www.consultingsuccess.com/podcast Mentioned in this episode:Follow Consulting Success!Make sure you're following us on your podcast app! Already subscribed? Tell a friend about the show that you think could benefit as well!Check Out Our Youtube ChannelDon't miss any of our additional content over on our Youtube channel! https://www.youtube.com/@ConsultingSuccessTV
44:3814/03/2022
How To 10x The Demand For Your Consulting Services With Andrei Zinkevich: Podcast #228

How To 10x The Demand For Your Consulting Services With Andrei Zinkevich: Podcast #228

Consulting services are a dime a dozen in the business world. What does it take to stand out from the crowd? Michael Zipursky and Fullfunnel.io CEO Andrei Zinkevich take a look at what you can do to 10x the demand for your consulting business. From data to market research, building relationships and making use of communities, Andrei shares his valuable insights. Tune in and learn more from top business consultants as we explore success in consulting.Love the show? Subscribe, rate, review, and share! https://www.consultingsuccess.com/podcast Mentioned in this episode:Follow Consulting Success!Make sure you're following us on your podcast app! Already subscribed? Tell a friend about the show that you think could benefit as well!Check Out Our Youtube ChannelDon't miss any of our additional content over on our Youtube channel! https://www.youtube.com/@ConsultingSuccessTV
54:2907/03/2022
How To Use Web Analytics & Digital Marketing To Grow Your Consulting Business With Jim Sterne: Podcast #227

How To Use Web Analytics & Digital Marketing To Grow Your Consulting Business With Jim Sterne: Podcast #227

How do you grow your consulting business using web analytics and digital marketing? Michael Zipursky welcomes Jim Sterne, the Founder of the Marketing Analytics Summit. He has over 25 years of experience in sales and marketing to share with us today. To maximize web analytics, narrow your focus on your target market. But data will be insufficient if there isn't enough traffic volume. So go out there and promote yourself. By spreading awareness, you’re building a community around your niche. Need more tips on using web analytics and digital marketing to grow your consulting business? Don’t miss out on this episode.Love the show? Subscribe, rate, review, and share! https://www.consultingsuccess.com/podcast Mentioned in this episode:Check Out Our Youtube ChannelDon't miss any of our additional content over on our Youtube channel! https://www.youtube.com/@ConsultingSuccessTVFollow Consulting Success!Make sure you're following us on your podcast app! Already subscribed? Tell a friend about the show that you think could benefit as well!
44:3928/02/2022
How To Build A 7-Figure Consulting Firm With Georges Chakar: Podcast #226

How To Build A 7-Figure Consulting Firm With Georges Chakar: Podcast #226

How do you build a 7-figure consulting firm? Michael Zipursky presents Georges Chakar, the founder and CEO of LINK Advisory Group. The company implements strategies to foster commercial sustainability by transforming people and customers. Georges believes that rapid growth is not about strategy. Instead, it’s about the transformation that focuses on people. You need to have bold, honest, and deep-rooted conversations. Don’t be afraid to tell the truth when you talk to people. Make sure the responsibility remains with the client. If you want more tips on how to build a 7-figure consulting firm, don’t forget to listen to this episode. Love the show? Subscribe, rate, review, and share! https://www.consultingsuccess.com/podcast Mentioned in this episode:Follow Consulting Success!Make sure you're following us on your podcast app! Already subscribed? Tell a friend about the show that you think could benefit as well!Check Out Our Youtube ChannelDon't miss any of our additional content over on our Youtube channel! https://www.youtube.com/@ConsultingSuccessTV
35:1621/02/2022
How Consultants Can Use Failure To Futureproof Their Business With Colin Hunter: Podcast #225

How Consultants Can Use Failure To Futureproof Their Business With Colin Hunter: Podcast #225

No one knows what the future brings. If uncertainty is a fact of life and business, then you should be ready to futureproof your business. Michael Zipursky discusses getting ready for the future with the CEO and founder of Potential Squared, Colin Hunter. Colin shares insights on the role of leadership and the importance of coaching and mentoring. We also hear why leaders need to learn fast and not be afraid of failure. Learn from these unique insights and be ready to face your business future.Love the show? Subscribe, rate, review, and share! https://www.consultingsuccess.com/podcast Mentioned in this episode:Follow Consulting Success!Make sure you're following us on your podcast app! Already subscribed? Tell a friend about the show that you think could benefit as well!Check Out Our Youtube ChannelDon't miss any of our additional content over on our Youtube channel! https://www.youtube.com/@ConsultingSuccessTV
48:1714/02/2022
How Consultants Can Win More Request For Proposals (RFPs) With Lisa Rehurek: Podcast #224

How Consultants Can Win More Request For Proposals (RFPs) With Lisa Rehurek: Podcast #224

For complex projects that require subcontracting, a Request for Proposal is a great way to winnow out what companies to partner up with. An RFP, however, isn’t just a simple document that you send off and forget about. It requires a lot of groundwork, foresight, and mindset before you even start working. So how can a consultant ensure that they win more of these? Michael Zipursky looks into the nuts and bolts of consistently winning RFPs with author and consultant Lisa Rehurek. Lisa walks us through the mechanisms of a winning strategy and what you need to do to ensure success. Love the show? Subscribe, rate, review, and share! https://www.consultingsuccess.com/podcast Mentioned in this episode:Check Out Our Youtube ChannelDon't miss any of our additional content over on our Youtube channel! https://www.youtube.com/@ConsultingSuccessTVFollow Consulting Success!Make sure you're following us on your podcast app! Already subscribed? Tell a friend about the show that you think could benefit as well!
38:5207/02/2022
Creating A Purpose-Driven Consulting Business With Jenn Lim: Podcast #223

Creating A Purpose-Driven Consulting Business With Jenn Lim: Podcast #223

How do you create a purpose-driven consulting business? By identifying your purpose and values. Michael Zipursky welcomes Jenn Lim, the CEO & Co-Founder of Delivering Happiness. Jenn talks with Michael that your long-term relationships grow when you stay true to who you are and are passionate about what you do. Creating an open dialogue environment is also vital because it creates healthier, transparent conversations that build resilience and growth. So tune in and discover how to create a purpose-driven consulting business!Love the show? Subscribe, rate, review, and share! https://www.consultingsuccess.com/podcast Mentioned in this episode:Check Out Our Youtube ChannelDon't miss any of our additional content over on our Youtube channel! https://www.youtube.com/@ConsultingSuccessTVFollow Consulting Success!Make sure you're following us on your podcast app! Already subscribed? Tell a friend about the show that you think could benefit as well!
40:3831/01/2022
Building Powerful Consulting Peer Groups with Leo Bottary: Podcast #222

Building Powerful Consulting Peer Groups with Leo Bottary: Podcast #222

Great things in business are never done by one person; they’re done by a team of people. To shed light on the premise of strength in numbers in forming powerful consulting peer groups, Michael Zipursky welcomes founder and managing partner at Peernovation, Leo Bottary. As a keynote speaker and workshop facilitator, Leo focuses on peer advantage in building high performing teams. Leo unpacks the lessons he learned from a decade’s worth of academic research, including how consultants build better teams and become better leaders. Listen in as Leo shares how a group of people who share common values, yet offer different perspectives and skills, can bring remarkable ideas to life. Love the show? Subscribe, rate, review, and share! https://www.consultingsuccess.com/podcast Mentioned in this episode:Follow Consulting Success!Make sure you're following us on your podcast app! Already subscribed? Tell a friend about the show that you think could benefit as well!Check Out Our Youtube ChannelDon't miss any of our additional content over on our Youtube channel! https://www.youtube.com/@ConsultingSuccessTV
41:1524/01/2022
Choice Architecture: How Consultants Make Better Business Decisions With Eric Johnson: Podcast #221

Choice Architecture: How Consultants Make Better Business Decisions With Eric Johnson: Podcast #221

How do you make better business decisions? By taking a look at the best information. Michael Zipursky’s guest in this episode is Eric Johnson, the director of the Center for Decision Sciences at Columbia Business School. Eric talks with Michael about how we often choose a decision and we don’t revisit it. For example, if the GPS tells us to go a certain route, we lock ourselves into that choice. What we need to do is go back and reassess the decision. If you were to do more research, will you make the same decision? If you want to know more about making better business decisions, you wouldn’t want to miss this episode. Tune in!Love the show? Subscribe, rate, review, and share! https://www.consultingsuccess.com/podcast Mentioned in this episode:Check Out Our Youtube ChannelDon't miss any of our additional content over on our Youtube channel! https://www.youtube.com/@ConsultingSuccessTVFollow Consulting Success!Make sure you're following us on your podcast app! Already subscribed? Tell a friend about the show that you think could benefit as well!
36:3917/01/2022
Using Data-Driven Marketing To Grow Your Consulting Business with Phillip Stutts: Podcast #220

Using Data-Driven Marketing To Grow Your Consulting Business with Phillip Stutts: Podcast #220

If there is one thing the corporate world can learn from politics, it is data-driven marketing. By looking at actual audience behavior and relationship-building tactics, effective strategies that yield tangible results can be developed. Michael Zipursky sits down with Phillip Stutts, Founder/CEO of Win Big Media, to share how he came up with his undefeated systematic approach by utilizing his political marketing experiences. He explains how well some strategies used in political campaigns translate to corporate businesses aiming to achieve record-high sales. Phillip discusses the power of a good referral system, a consistent agenda presentation, effective recruitment techniques, and more.Love the show? Subscribe, rate, review, and share! https://www.consultingsuccess.com/podcast Mentioned in this episode:Check Out Our Youtube ChannelDon't miss any of our additional content over on our Youtube channel! https://www.youtube.com/@ConsultingSuccessTVFollow Consulting Success!Make sure you're following us on your podcast app! Already subscribed? Tell a friend about the show that you think could benefit as well!
43:1010/01/2022
Winning The New Year: 5 Growth Levers For Entrepreneurial Consultants In 2022: Podcast #219

Winning The New Year: 5 Growth Levers For Entrepreneurial Consultants In 2022: Podcast #219

2021 has been a tough and challenging year. But despite it all, we have to give it to ourselves for making it here—almost greeting the new year ahead. It is time to learn from the past and look forward to a new and better future. Let us win the new year as host Michael Zipursky discusses the five growth levers we need to reach our goals as entrepreneurial consultants this coming 2022. Do you want to achieve something bigger and succeed in the new year? Tune in and find out how to make a significant difference!Love the show? Subscribe, rate, review, and share! https://www.consultingsuccess.com/podcast Mentioned in this episode:Follow Consulting Success!Make sure you're following us on your podcast app! Already subscribed? Tell a friend about the show that you think could benefit as well!Check Out Our Youtube ChannelDon't miss any of our additional content over on our Youtube channel! https://www.youtube.com/@ConsultingSuccessTV
14:4703/01/2022
Unconventional PR Strategies To Get Consulting Clients with Darian Kovacs: Podcast #218

Unconventional PR Strategies To Get Consulting Clients with Darian Kovacs: Podcast #218

Many people take their marketing strategies for granted, and thus continue using old, ineffective techniques. Setting aside tactics that do not work in favor of unconventional PR strategies is always recommended. However, most businesses are afraid to get out of their comfort zones. Michael Zipursky is joined by Darian Kovacs, who shares the incredible story of starting Jelly Digital Marketing & PR Agency. He looks back on how they grew from a small venture in his basement to a successful company by embracing unique and unexpected advertising stunts. From giving away actual jelly jars to going beyond social media networks, Darian breaks down everything that made their agency a marketing success.Love the show? Subscribe, rate, review, and share! https://www.consultingsuccess.com/podcast Mentioned in this episode:Follow Consulting Success!Make sure you're following us on your podcast app! Already subscribed? Tell a friend about the show that you think could benefit as well!Check Out Our Youtube ChannelDon't miss any of our additional content over on our Youtube channel! https://www.youtube.com/@ConsultingSuccessTV
40:0727/12/2021
How To Build A Sustainable Consulting Business With Kate Gaertner: Podcast #217

How To Build A Sustainable Consulting Business With Kate Gaertner: Podcast #217

How do you build a sustainable consulting business? One effective way is to keep your carbon footprint low. Michael Zipursky’s guest in this episode is Kate Gaertner, the Founder and CEO of TripleWin Advisory. Kate talks with Michael about how the pandemic changed how the consulting business works. If before, business travels and face-to-face meetings were required, that’s no longer the case today. Virtual communication is here to stay. Might as well jump in to reduce your carbon footprint. Join in the conversation to get more practical tips on sustainability!Love the show? Subscribe, rate, review, and share! https://www.consultingsuccess.com/podcast Mentioned in this episode:Check Out Our Youtube ChannelDon't miss any of our additional content over on our Youtube channel! https://www.youtube.com/@ConsultingSuccessTVFollow Consulting Success!Make sure you're following us on your podcast app! Already subscribed? Tell a friend about the show that you think could benefit as well!
44:4720/12/2021
The Mindset Of Successful Consulting Leaders With Michelle Ray: Podcast #216

The Mindset Of Successful Consulting Leaders With Michelle Ray: Podcast #216

What is the mindset of successful consulting leaders? The key is to understand the reality in front of you. Michael Zipursky’s guest in this episode is Michelle Ray, the CEO and Founder of Lead Yourself First Enterprises. Michelle talks with Michael about how leadership is about knowing what you need to do in this current environment. To achieve this, self-awareness is critical. When you examine yourself, are you open-minded about how you lead others? Tune in and become a more successful consulting leader!Love the show? Subscribe, rate, review, and share! https://www.consultingsuccess.com/podcast Mentioned in this episode:Follow Consulting Success!Make sure you're following us on your podcast app! Already subscribed? Tell a friend about the show that you think could benefit as well!Check Out Our Youtube ChannelDon't miss any of our additional content over on our Youtube channel! https://www.youtube.com/@ConsultingSuccessTV
36:3013/12/2021
Pulling the Right Levers for Rapid Consulting Revenue Growth with Felix Velarde: Podcast #215

Pulling the Right Levers for Rapid Consulting Revenue Growth with Felix Velarde: Podcast #215

Growing the revenue of your consulting business is not an easy task. There are many ways to do this whether it be marketing yourself better or having a clear proposition. Launch your consulting business by pulling the right levers with your host Michael Zipursky and his guest Felix Velarde. Felix is the CEO of The 2Y3X Programme. He is also the author of Scale at Speed. Join Michael and Felix as they discuss why your core values need to be aligned with your team's values. Learn how teaching played a big role in Felix's scaling journey. Also, find out how to properly sell to your target audience. All of these things will accumulate to growing your consulting business. Join in and start learning!Love the show? Subscribe, rate, review, and share! https://www.consultingsuccess.com/podcast Mentioned in this episode:Check Out Our Youtube ChannelDon't miss any of our additional content over on our Youtube channel! https://www.youtube.com/@ConsultingSuccessTVFollow Consulting Success!Make sure you're following us on your podcast app! Already subscribed? Tell a friend about the show that you think could benefit as well!
46:5206/12/2021
How Consultants Can Create & Implement Winning Business Strategies With Christian Stadler: Podcast #214

How Consultants Can Create & Implement Winning Business Strategies With Christian Stadler: Podcast #214

The only way to prevail as a small consulting firm is to do something different. In this episode, Christian Stadler talks with host Michael Zipursky about the winning business strategies you can use to grow, adapt, and beat your competition. Christian is the Professor of Strategic Management at Warwick Business School. One exercise is the nightmare competitor exercise, where members question business ideas to find holes and weaknesses. In doing so, you eventually come up with a winning, bulletproof strategy. Want to know more? Tune in!Love the show? Subscribe, rate, review, and share! https://www.consultingsuccess.com/podcast Mentioned in this episode:Follow Consulting Success!Make sure you're following us on your podcast app! Already subscribed? Tell a friend about the show that you think could benefit as well!Check Out Our Youtube ChannelDon't miss any of our additional content over on our Youtube channel! https://www.youtube.com/@ConsultingSuccessTV
39:2629/11/2021
Timeless Marketing Principles For Consultants (Get More Long-Term Clients) with Larry Robertson: Podcast #213

Timeless Marketing Principles For Consultants (Get More Long-Term Clients) with Larry Robertson: Podcast #213

Everyone will benefit from having long-term clients who will always return to you and even refer others to work with you. But garnering such individuals is not so easy to accomplish. For Larry Robertson, getting ideal customers boils down to the value you are delivering, not just the profits you are earning. Joining Michael Zipursky, the Founder of Lighthouse Consulting explains why patience is key in building lasting client relationships. Larry talks about his marketing principles that prioritize the customer's needs more than your own business goals. He also shares his secrets in starting meaningful conversations, leveraging your network, using social media to establish a good reputation, and taking advantage of every customer referral.Love the show? Subscribe, rate, review, and share! https://www.consultingsuccess.com/podcast Mentioned in this episode:Check Out Our Youtube ChannelDon't miss any of our additional content over on our Youtube channel! https://www.youtube.com/@ConsultingSuccessTVFollow Consulting Success!Make sure you're following us on your podcast app! Already subscribed? Tell a friend about the show that you think could benefit as well!
47:3522/11/2021
How to Design a Consulting Business You and Your Clients Love with Jonathan Fields: Podcast #212

How to Design a Consulting Business You and Your Clients Love with Jonathan Fields: Podcast #212

While business success and happiness seem exclusive, it is possible to design a successful consulting business that you and your clients will be happy about. Best-selling author and founder of the Good Life Project Jonathan Fields sits down with host Michael Zipursky as they talk about the fundamental nature of work, transforming yourself, self-awareness, and self-discovery. Jonathan shares stories of his entrepreneurial ventures and insights on transforming your business using mindset and self-confidence. Listen as he also talks about confronting fear and anxiety. Tune in for valuable insights into the consulting business only here.Love the show? Subscribe, rate, review, and share! https://www.consultingsuccess.com/podcast Mentioned in this episode:Follow Consulting Success!Make sure you're following us on your podcast app! Already subscribed? Tell a friend about the show that you think could benefit as well!Check Out Our Youtube ChannelDon't miss any of our additional content over on our Youtube channel! https://www.youtube.com/@ConsultingSuccessTV
45:3015/11/2021
How to Build Marketing & Sales Skills as a Technical Consultant with Heather Couture: Podcast #211

How to Build Marketing & Sales Skills as a Technical Consultant with Heather Couture: Podcast #211

If you are learning something beneficial for you, stick with it. If you have zero experience in sales and marketing while running a business, take time to learn it. Heather Couture is the owner and machine learning consultant of Pixel Scientia Labs, and she learned how to sell. Learn why and how she got into AI machine learning. Discover how she built her own newsletter with the help of LinkedIn. Join your host Michael Zipursky as he talks to Heather Couture on how she built her business and stuck with it. Also, learn about some of her offers today!Love the show? Subscribe, rate, review, and share! https://www.consultingsuccess.com/podcast Mentioned in this episode:Check Out Our Youtube ChannelDon't miss any of our additional content over on our Youtube channel! https://www.youtube.com/@ConsultingSuccessTVFollow Consulting Success!Make sure you're following us on your podcast app! Already subscribed? Tell a friend about the show that you think could benefit as well!
29:0008/11/2021
Relationship-Building Mastery for Consultants with Martin Stadelmeyer: Podcast #210

Relationship-Building Mastery for Consultants with Martin Stadelmeyer: Podcast #210

Relationship-building is a fundamental aspect of running a business. So how does one go about it? In this episode, joining Michael Zipursky is Martin Stadelmeyer of AMBE Engineering, LLC. Having previous experience with companies like Volkswagen and Mercedes-Benz, Martin has the experience and the connection most people in the industry aspire to have. Today, he shares how he has managed to establish and maintain healthy business relationships throughout his career. Plus, he highlights the potential benefits of staying in touch with your network. Stay tuned!Love the show? Subscribe, rate, review, and share! https://www.consultingsuccess.com/podcast Mentioned in this episode:Check Out Our Youtube ChannelDon't miss any of our additional content over on our Youtube channel! https://www.youtube.com/@ConsultingSuccessTVFollow Consulting Success!Make sure you're following us on your podcast app! Already subscribed? Tell a friend about the show that you think could benefit as well!
36:4701/11/2021
Corporate to Consultant: How Managers & Executives Transition to Consulting with Tom Tonkin: Podcast #209

Corporate to Consultant: How Managers & Executives Transition to Consulting with Tom Tonkin: Podcast #209

Stories of executives who transition to consulting are not that uncommon. But how does one successfully venture out of corporate? Joining Michael Zipursky is Tom Tonkin. Tom is the co-founder of The Sales Conservatory and CEO of The Conservatory Group, a management consulting firm where you help businesses with their management, leadership, and sales. Today he shares how he went from a stable corporate job at Oracle to starting his consulting firm. In addition, he shares lessons he learned from his transition journey and advises fellow executives looking to do the same. Plus, Tom shares future plans for his business and what’s next for him. Stay tuned!Love the show? Subscribe, rate, review, and share! https://www.consultingsuccess.com/podcast Mentioned in this episode:Check Out Our Youtube ChannelDon't miss any of our additional content over on our Youtube channel! https://www.youtube.com/@ConsultingSuccessTVFollow Consulting Success!Make sure you're following us on your podcast app! Already subscribed? Tell a friend about the show that you think could benefit as well!
46:4925/10/2021
Why Systems Equal Freedom for Consultants (& How to Start Systemizing Your Business) with David Jenyns: Podcast #208

Why Systems Equal Freedom for Consultants (& How to Start Systemizing Your Business) with David Jenyns: Podcast #208

Many business owners and entrepreneurs often can’t be bothered to put in a system. This is a mistake, David Jenyns believes, and in this episode, he discusses why you need to start systematizing your business. David is a systems devotee who went on to found systemHUB.com and started a movement called SYSTEMology. Today, he joins Michael Zipursky to discuss the benefits of systematizing and what you need to do to start the process. We get a look at David’s insights on systemization and the need for a critical workflow. Listen in and learn to free yourself from your business by systemizing it.Love the show? Subscribe, rate, review, and share! https://www.consultingsuccess.com/podcast Mentioned in this episode:Check Out Our Youtube ChannelDon't miss any of our additional content over on our Youtube channel! https://www.youtube.com/@ConsultingSuccessTVFollow Consulting Success!Make sure you're following us on your podcast app! Already subscribed? Tell a friend about the show that you think could benefit as well!
46:2718/10/2021