Meredith Bowles has been hailed as "“One of Britain’s top 10 architect provocateurs, who are shaking things up with bold, innovative designs.” In today's episode Meredith Bowles discuss his journey in the business of architecture building his design-focused firm Mole Architects. You'll discover: How to get more of the kind of work you want A methodology for business development How to get to the next level of projects that you aspire to work on Download the 4-part Architecture Firm Profit Map by visiting http://freearchitectgift.com.

Digital tools like Instagram, Facebook, podcasts and the like have opened up the possibilities for young and imaginative practices to get their message out there. In today's episode, Rion Willard interviews noted London designer Adam Nathaniel Furman. Furman has, as of this writing, almost 20k followers on Instagram. In this episode, Furman reflects on design, building a business that facilitates a lifestyle, and opening up dialogue through social media tools.

Have you ever felt like there's too much to get done in one day? And yet when we look at some of the world's most prolific entrepreneurs, like Richard Branson and Elon Musk, they way they've been able to build these great companies isn't by doing everything themselves. They succeed by succeeding through others. As I've researched what the world's most successful architecture and design firms do to succeed I've noticed that they have a culture of empowering a group of individuals to do their best work, enthusiastically. The best leaders know how to succeed through others, and this is the epitome of leadership. Today's guest is here to talk about being a better leader. How we can achieve results far beyond our own personal abilities by empowering others. Joining us is Dr. Peter Delisle, Hon. AIA. Dr. Delisle is a member of the executive education faculty at the University of Notre Dame. He is a principal with Educet and the principal instructor of the Emerging Leaders Program at AIA-Dallas. Access my free 4-part architecture firm profit map by visiting http://freearchitectgift.com  

Today you'll hear from a leading UK architect who has impacted the built environment through design and development.

Today we're going to pick up where we left off last week and talk with business expert Scott Beebe about actual case studies of architecture firm owners who are building a freedom firm - a firm that has real value, that can be sold if they choose, and that increases their net worth even when they aren't there. On today's show you'll discover: How to build an architecture firm you can sell (or transition to someone else) How to build the value of your firm How to create a firm that can run without you Case studies of architects that are building their freedom firm The freedom of an architect who travels the countryside in his RV

Today you'll hear from a guest who focuses on liberating architecture firm owners from the chaos of working in their business. Scott Beebe is a business growth and scaling expert who helps architecture firm owners create a firm that runs by itself. Billionaire real estate entrepreneur Gary Keller says that you are only a business owner if you can walk away from your business and your net worth increases. If you can't walk away from your business and increase your net revenue, you're just an employee of your business with management responsibilities and risk. In this interview, you'll discover how to create a business of which you are an owner, not just an employee. You'll learn how to create a business that has real value beyond you. With a business that practically runs itself, all areas of your life can improve - your relationships, your home life, and your personal quality of life. Stress can evaporate like the morning fog.

Today Rion Willard speaks with the accomplished, design-forward British architect Carl Turner. This episode is full of amazing insight into the business lessons that Carl Turner has learned as he has explored the intersection between great business and great design. On today's episode you'll discover: - How architect Carl Turner started his practice - How he designed his own award-winning house and leveraged that effort to get exposure and prominence through the media - How he uses the concept of "optimizing profit" (instead of "maximizing profit") to partner with development entities to create projects that revitalize underused areas I think you'll love this episode with Carl Turner, and if you do, I'd love to have you leave a review on iTunes or Stitcher.

Today is the 2nd half of my interview with architect Scott Lowe, co-founder of 5G Studio Collaborative. If you haven't listened to last week's episode #227, you'll definitely want to catch the first part of my conversation with Scott where he talks about how they grew their international design focused practice. This year 5G Studio collaborative was ranked #29 on the Architect 50 in the category of "Business" and #31 in the category of Design, which is impressive for a firm that was founded in 2005. In this episode, Scott talks about the importance of building a world-class team - that big results come from a team effort. In the last episode, you heard Scott hint at the "franchise" office model that they've used to open new office locations and provide opportunities for team members. In this episode we dive into this intriguing business model in detail. You'll also discover: Two hard lessons that Scott has learned in business How to respond when clients go to a cheaper firm How to create relationships that turn into work The 4 things you need to be an ultra-competitive firm on an international scale And Scott's 2 elements of strategic thinking. You'll discover this and more in this interview with Architect Scott Lowe of 5G Studio Collaborative.

Today's interview is likely to blow your mind if you're looking to grow a profitable and impactful firm. Our guest today is Scott Lowe, co-founder of 5G Studio Collaborative, a firm with offices in Dallas, Atlanta, Miami and Asia. In this episode, Scott shares how he and his partners went from launching a furniture manufacturing business to running an internationally successful, design focused architecture firm. You'll also discover: How their furniture business opened up the avenues to launch an international practice in Asia. How they've applied the lessons they've learned in manufacturing to architecture Scott's simple process for building trust with new clients The "Godfather" offer that potential clients can't refuse You'll discover this and more in this interview with Architect Scott Lowe of 5G Studio Collaborative.

On today's episode of the Business of Architecture show we speak with Ed Bourget - a principal with saam architecture, based in Boston Massachusetts. Saam architecture offers some employee benefits I think you'll find to be very interesting - 100% flexible office hours and unlimited paid vacations. Today we talk about how to communicate as a team so that the team can accomplish powerful things together. You'll hear about the Monday meeting powow that ensures projects stay on track, and how to ensure team work and coordination among people who aren't in the same physical location.

Today we speak with architects Peter Exley FAIA and Jane Frederick FAIA. Peter Exley has established an internationally recognized practice of architecture for children, families, and communities, elevating the standards of design for learning and play environments. He is the co-founder of Architecture Is Fun, a Chicago-based architecture, design, and consulting firm. Robert Venturi, FAIA, and Denise Scott Brown, Hon. FAIA, once noted that the projects of Architecture Is Fun are ìworks of significance and relevance, joy and seriousness, range and depth.î Dedicated to helping the next generation of architects, Peter has also been an adjunct professor at the School of the Art Institute of Chicago (SAIC) for more than 20 years. Peter has served the AIA in a number of roles, including as President of AIA Chicago, Illinois regional representative to the Strategic Council, chair of the Public Awareness Campaign Subcommittee of the Public Outreach Committee, as well as a liaison to the Young Architects Forum. Jane Frederick is a partner at Frederick + Frederick Architects based in Beaufort, South Carolina. She is a Fellow in the Aspen Global Leadership Network and currently serves on the American Institute of Architects Board as one of three At-Large Directors. Jane is also the recipient of the Architect Marketing Institute's Business Achievement Award. Today we speak with Jane and Peter about a resource developed by the AIA to help us as architects and designers do a better job of communicating the value we bring to our clients, our cities and our environments. In design school, we're taught to communicate with pictures. Today we speak about communicating with words.

Listen carefully to today's episode and you'll discover the strategies and framework that architect Ricardo Álvarez‐Díaz has used to build a successful practice. You'll also discover: Why the clients you don't work for is as important (perhaps more important) than the clients you do work for How to recognize the "right" clients who will help you grow your practice Why being decisive is an essential attribute of a good leader Why he says that the traditional business model of architecture is dying (or even already dead)

In today's episode we speak with a remarkable entrepreneur, educator and architect. Ricardo Álvarez‐Díaz is the founding principal of Álvarez‐Díaz & Villalón, an award-winning architecture and interior design practice with offices in San Juan Puerto Rico and Miami Florida. Álvarez‐Díaz is President of the Puerto Rico Builders Association. He serves as the founding Co-Chair of the local Urban Land Institute (ULI) district council and is on the Board of Directors of Invest Puerto Rico, a non-profit organization established in 2017 to promote the island’s economic development. He teaches a course on entrepreneurship at the School of Architecture, Polytechnic University of Puerto Rico and frequently writes on the topics of leadership, sustainability, and business. With his wife and business partner, Cristina Villalón, he co-sponsors the Álvarez-Díaz & Villalón Fund at the University of Notre Dame, of which he is a graduate. If you're looking for inspiration on running an impactful practice, you're going to love today's interview with Ricardo Álvarez‐Díaz - he holds nothing back as he shares the triumphs and challenges of growing his successful design firm in Puerto Rico. In today's episode, you'll discover how he transitioned from being an employee to running his own firm. You'll discover his formula for getting the right projects and clients, even in an economic downturn. You'll learn about the 3 "i's" that chart the path for growing your business, and around the 16 minute mark of this episode Álvarez‐Díaz sums up 4 years of business insights and growth in 30 seconds. Now if you enjoy today's episode, I've love it if you leave a review on iTunes. If you don't have an iPhone you can visit iTunes.com on your computer. When you leave a review, I'll recognize you on the air here to the thousands of Business of Architecture faithful.

Today we speak with Keith Houchin of SB Architects about his top business tips including: How to "wow" your clients with architectural visualization (it isn't just about the image) Tips for picking the right rendering company that matches your budget The project 'kickstart' process that gets everyone on the team aligned and reduces future problems

Discover the 3-step client attraction process to win better projects, more consistently. In this episode of the Business of Architecture podcast, you'll hear the 2nd part of my presentation on how to become an in-demand architecture firm in 12 months, not 12 years. The Summit is the Architect Marketing Institute's yearly event where our coaching clients get on stage and share the exact strategies and tactics they've used to grow their business over the past year. For more information about the Summit, visit http://archmarketing.org/summit.

Discover how to apply client-attracting, inbound marketing strategies for your architecture firm so that you can pick and choose the projects you work on. In this episode of the Business of Architecture podcast, you'll discover how to become an in-demand architecture firm in 12 months, not 12 years. Discover how to increase the caliber and quality of architecture projects you win. Discover how to reach potential architecture clients BEFORE they start looking for an architect. This episode is the audio from the presentation I gave at this year's Architect Business Summit that I put on in New York City. The Summit is the Architect Marketing Institute's yearly event where our coaching clients get on stage and share the exact strategies and tactics they've used to grow their business over the past year. For more information about the Summit, visit http://archmarketing.org/summit .

Discover how this architect built a business that allows her to help more people, and gives her the impact, freedom and flexibility that matches her family lifestyle. In 2013, architect Amelia Lee had a big year, personally and professionally. It started with a personal tragedy and culminated with a trip to Uganda to meet people courageously (and against all odds) ending their own hunger and poverty. She saw in person what happens when you educate and empower someone to believe things can be different -- that they can make a difference and reach a different destination. She came back home to her husband and 3 small children. She looked at the dreams they had been delaying because they weren't 'ready': financial goals, career goals, and personal goals. She thought about all the reasons why she wasn't living the life she really wanted … and realized those reasons were excuses. She wanted a family-centered, flexible life, where she was really making a difference in how people live in – and beyond – their homes. She wanted to impact how Australians create and occupy their homes, while also being the wife and mother she wants to be. She decided to move her family to a beautiful, rural area on the northern Australian coast. Determined that there was another way to leverage her skills as an architect that didn't involve living in a large city and doing traditional client work, she founded Undercover Architect - a consulting platform that helps homeowners get the home of their dreams and helps her build her ideal life.

Today is a UK edition of the Business of Architecture. In this episode, my co-host Rion Willard speaks with Jason Bruges, an experience designer and the director of Jason Bruges Studio. After being educated and trained as an architect, Jason moved over into experience design. Today Jason Bruges reveals how he leveraged his training in architecture to found and direct one of the world's leading experience design firms. You may ask, what is experience design? Basically, experience design is the design of the environment with a special focus on the experience that a person has as they move through that environment. Jason Bruges Studio creates interactive spaces that combine architecture, art installation and interaction design, which basically means these spaces and installations respond to the people who inhabit them. Every now and then I like to bring on a guest that has used his or her architecture degree outside of the traditional realm of architecture - today's interview is an example of that.

Today is a UK edition of the Business of Architecture show. In this episode my co-host Rion Willard speaks with Kyle Buchanan, one of the Directors of Archio, an architecture firm with offices in London and Cheltenham. The firm specializes in housing and public buildings. Kyle Buchanan talks about how he inherited his firm from his father, and how he rebranded it to give it a new identity that includes his partner Mellis and the company team members. Among the valuable nuggets you'll get from today's episode, Kyle talks about how hiring a business coach opened up a new, empowered way of approaching his business. He talks about business systems, culture and what he calls the 3 strands of marketing. Near the end of today's show, Kyle reveals how he empowers his team members to contribute to the marketing efforts.

Today is a UK edition of the Business of Architecture podcast. On this episode, co-host Rion Willard interviews Simon Hallion, the owner of Shared Architecture based in London. Discover Simon Hallion's top 3 pieces of advice for future (and current) firm leaders. You'll also discover: Simon's strategy for winning against larger, better-funded firms How to build a team as a sole practitioner (so things still get done while you're on holiday) The 1 investment he recommends firm owners make (it isn't software or employees) Why you should NOT accept every person who wants to work with you

Today is a UK edition of the Business of Architecture. On this episode, co-host Rion Willard interviews Simon Hallion, the owner of Shared Architecture based in London. When Simon started his firm, he moved from Nottingham, (which you know is the home of the infamous Sherrif of Nottingham) to London. His business contacts were in Nottingham, so he truly had to start from scratch. On today's episode you'll hear how he chose a profitable market to pursue, how he established a network as a newcomer in the city, and how he won his first client in London shortly after moving there. Simon also shares his insights on what clients really care about, and how this knowledge has helped him be more effective in selling architecture.

Discover what you should be measuring in your architecture firm to increase your profitability, staff satisfaction, and impact. Today we are joined by Steven Burns, FAIA, Chief Creative Officer of BQE Software. In today's episode, Steven shares a few key financial indicators that you should watch as an architecture firm owner. He also tells us about BQE Core, his company's new flagship software for effective firm management.

Discover lesson learned growing a design-focused architecture practice in this episode of the Business of Architecture show. Host Rion Willard speaks with Jonathan Hagos, a director at Freehaus, a London-based architectural practice. Jonathan reveals the decisions he made early on to avoid what he calls the "home extension" low-fee trap. You'll also discover: The key decision they took to be able to charge higher His process for finding and connecting with the right networking contacts that lead to the kind of clients they want, What they did to grow their practice in the early years. You'll also discover how they find the right staff that is a fit for the firm.

Listen to Anna Schabel and Jochen Driessle talk about building their design firm in London. You'll learn about the first project they developed, financed, designed and built - including what they would have done differently if they were to do it again.

Today is the second half of my interview with Teresa Ruiz, Vice President and Associate Principal at SB Architects. SB architects is an international design firm with offices in Florida, California, and China. The firm focuses primarily on Mixed-Use, Multi-Family Residential, and Hospitality projects. In today's episode Teresa reveals how she develops business for the firm, including the exact words she uses when making a business development call.

Today I speak with Teresa Ruiz, Vice President and Associate Principal at SB Architects. SB architects is an international design firm with offices in Florida, California, and China. The firm focuses primarily on Mixed-Use, Multi-Family Residential, and Hospitality projects. In today's episode you'll discover how Teresa accomplishes the many tasks she is responsible for - including business development, reviewing contracts, and managing her projects.

Today you'll hear from Harry Parr, one of the partners at the experience design firm Bompas and Parr. Listen how Harry Parr's passion project while he was studying architecture at the Bartlett School of Architecture turned into a 20-person experience design firm. You'll discover: How to create the right company culture and ethos 2 keys for running a successful design business

All of us are capable of greater things that what we are currently doing. Yet, how do we unlock this dormant potential? In this episode of the Business of Architecture podcast, you'll discover how to unlock your dormant potential so you can reach new levels of growth and fulfillment. You'll discover: The 5 step "Ultimate Success Formula" to help you achieve anything you want in life The critical mistake people make when setting goals that sabotages their success before they even start How to unlock your dormant potential

Discover the secret of running a successful meeting with a prospective client. Most architects get this part of the sales process completely wrong. I did too, until I discovered the simple framework you'll learn about in this episode of the Business of Architecture show. This episode was originally aired on the A Well Designed Business podcast with LuAnn Nigara.

In this episode you'll discover how to hold a proper first meeting with a client. Most architects get this part of the sales process completely wrong. I did too, until I discovered the simple framework you'll learn about in this episode of the Business of Architecture show.

Today is the second half of my interview with Mette Aamodt, co-founder of the architecture firm Aamodt / Plumb, and founder of the slow space movement. In today's episode you'll discover what the Slow Space Movement is, and how it represents the next evolution of design thinking and ethical architecture. You'll also discover: what Einstein's theory of relativity has to do with the Greek concept of time and how this relates to creating great architecture the critical element missing from the Western world's view of space and time how Slow Space can make the world a more livable space how you can join the slow space movement

Today's incredible guest is Mette Aamodt, co-founder of Aamodt / Plumb, a design firm focused on high-end residential design. Mette Aamodt is also the founder of the slow space movement, which you'll hear about in part 2 of our interview. In this episode, you'll discover: the mindset architects need to embrace if they want to make the 'big bucks' why "doing good work" isn't enough to get you hired ... and what you need to do instead the biggest challenges Mette faced in the early years of their firm

Today we speak with Siri Zanelli and Alasdair Dixon of the UK-based architecture firm Collective Works. Collective works is a young firm with an impressive portfolio and business model. In this episode, you'll hear how the owners of the company have created a network of talent to help them design and deliver their projects. You'll also discover: How to overcome the disadvantages of working with a virtual team Collective Works transparent fee model The '#1 thing' that has helped this architecture firm grow

Today Sally Arnold talks about what it takes to achieve high performance. Sally Arnold is an Australian-based business coach, who grew up with an architect for a father. Listen to this episode to discover Sally's tips for unlocking your hidden potential.

Today we speak with Lance Cayko and Alex Gore, partners at the architecture and design firm, F9 Production based out of Longmont, Colorado. These guys are great examples of the entrepreneurial spirit. Since starting their firm in 2009, they've grown both the size and scale of the projects they work on, including a current project where they are actually developing themselves. Today, we talk about their latest development project. On today's episode you'll discover: Rules for developing your own projects as an architect The '15 minute rule' for developing your own projects The plan and their details for their first multi-unit development project

Today we speak with Lance Cayko and Alex Gore, partners at the architecture and design firm, F9 Production based out of Longmont, Colorado. These guys are great examples of the entrepreneurial spirit. Since starting their firm in 2009, they've grown both the size and scale of the projects they work on, including a current project where they are actually developing themselves. Today, we talk about selling architecture among a bunch of other great topics. On today's episode you'll discover: Should you launch a podcast for your design firm? The worst advice I've received in architecture ... Should architects advertise? A conversation about selling architecture ... How to 'sell' architecture

Today Rion Willard sits down for a conversation with Seán McAlister of the architectural design firm Seán and Stephen. Seán and Stephen is an architecture practice based in East London. Seán and Stephen works on a wide range of projects, from domestic extensions and residential developments through to affordable co-working spaces, permanent public artworks, temporary museum installations, and high street regeneration projects. In today's episode of the Business of Architecture show, you'll discover: How Seán McAlister and Stephen Mackie used a competition to launch their design firm One thing you should never do when dealing with a client who has worked with architects before One clever strategy for dealing with a client's unrealistic budget expectations How to get more architecture project referrals How to sell architecture effectively in a natural, non-offensive way

Today you'll hear from Holly Lewis, one of the founders of We Made That, a London based architecture and urban design firm. In this episode of the Business of Architecture, Rion Willard interviews Holly Lewis about how they've doubled their practice over the past five years. You'll discover: How the firm We Made That doubled in size over the past five years How they use teaming to win larger and more diverse architecture projects How creating your own publication can skyrocket your visibility and preeminence How to win a steady stream of public sector work without marketing

Today we speak with high performance coach Johan Taft. Johan helps world-class athletes, top CEOs and a number of architects and surveyors and other people in the construction industry to win at the game of business. In today's episode, you'll discover: How to "keep the main thing the main thing," and why this is essential to your success in business How to unlock your "perspective of possibility" to reach new levels of success in your business 3 tips for success as an architecture firm owner How to dominate the game of time management

How can you use video to promote your architecture firm? In this interview with architecturally trained filmmaker Jeff Durkin, you'll discover: The key to making a fantastic feature project video The 3 part format for making a powerful video in 3 minutes or less 4 ways architecture firms can leverage video content Typical budgets and ranges to get a video produced

Today is the second part of my interview with architects Jared Haas and Tim Derrington of Austin, TX. Tim Derrington, AIA + LEED AP is the principal of Derrington Building Studio, a firm focused on community and domestic architecture. Jared Haas is the principal of Unbox Studio, a collaborative modern design studio. Several years ago they came together to form the Eastside Collective, a co-working space for architects and design-focused businesses. In today's episode they talk about the challenges, successes, and lessons learned along their journey to becoming firm owners. They also talk about what inspired them to create their collaborative working space. On this episode you'll dicover: The process and challenges of starting a co-working space Promotional strategies for your co-working space The truth about starting a co-working space ... is it worth it? 3 essential tips for starting a design-focused architecture firm

Today we are joined by two architects based in Austin, Texas. Tim Derrington is the principal of Derrington Building Studio, a firm focused on community and domestic architecture. Jared Haas is the principal of Unbox Studio, a collaborative modern design studio. Several years ago they came together to form the Eastside Collective, a co-working space for architects and design-focused businesses. The found the space, took out financing, and built out the space with their own blood, sweat and tears - you'll hear more about that later. In today's episode they talk about how the Eastside Collective came about, including the challenges along the way and how much time, effort and money it took to pull this project off.

Today is the second part of my interview with AB design studio principal Josh Blumer. AB design studio is an award-winning architecture firm based out of Santa Barbara, California. Go here to watch the first half of our interview on Taking Your Architecture Firm To The Next Level. Today's episode is all about business operations 101 for architects, including in the trenches tips for running your architecture firm more efficiently, and how to create business processes that improve profitability and client experience. You'll also discover: The key to attract and keep amazing team members The surefire way to nail your next job (or project) interview How to hand off work from your business development team to your architecture team How to develop a killer client onboarding process How to run a great architecture business (even if you hate business) How to land your architectural dream job How to do business development without being 'pushy' The job search strategy that works for architects How to handle escalating construction costs and architecture project budgets

In this episode, AB design studio principal Josh Blumer talks about how to take your architecture firm to the next level. AB design studio is an award-winning architecture firm based out of Santa Barbara, California. Josh Blumer began his Santa Barbara architectural career working ten years with a top Southern California architecture design firm where he gained valuable experience in design, project management and construction while designing and executing custom high-end residential projects and award-winning commercial Tenant Improvement projects. In 2005, Josh joined forces with architect Clay Aurell to create AB design studio. In this episode, you'll discover: A cool, low cost tool for increasing your firm's efficiency How to create business systems that work How many projects a project architect should manage

Today is the second part of my interview with Kenneth P. Baker, the Co-Managing Principal of Gensler's Southeast Region. In addition to co-managing the southeast region and being on the Gensler Management Committee, Kenneth Baker is considered a global expert on workplace design and planning, having designed more than 10 million square fee of corporate headquarters and offices for law firms and financial institutions around the world. If Gensler's Southeast Region were ranked separately from Genlser, it would be one of the 10 largest firms in the United States, to give you a sense of the size and responsibility of this position. In today's episode, you'll discover: The key to successful business development How to maintain a firm culture that keeps employees (and makes them want to come back) The spectacular advice Kenneth Baker would give to his younger self

Joining us today is the Co-Managing Principal of Gensler's Southeast Region, Kenneth P. Baker. In addition to co-managing the southeast region and being on the Gensler Management Committee, Ken Baker is considered a global expert on workplace design and planning, having designed more than 10 million square fee of corporate headquarters and offices for law firms and financial institutions around the world. If Gensler's Southeast Region where ranked separately from Genlser, it would be one of the 10 largest firms in the US, to give you a sense of the size and responsibility of this position. In today's episode, you'll hear about the challenges and opportunities of moving from a design role into a management role. You'll also discover what you can do to grow within an organization and externally with your clients. And Ken's secret sauce for building successful, long term relationships and delivering great value to clients.   Discover little-known secrets for using video to make an impact for your architecture firm.

Welcome back to another value-packed episode of the Business of Architecture Show! Today is the second part of my interview with author, speaker and sales consultatnt John Livesay. John Livesay is a top sales expert and funding strategist. He hosts the Successful Pitch Podcast with investors from around the world and he is the author of the book The Successful Pitch: Conversations on Going From Invisible to Investable. In today's episode, you'll discover the 5 Steps to Successful Sales in Architecture. You'll discover: The key selling skill anyone can master An effective alternative to the "hard-close" sell An easy way to make the dreaded cold-call How to use storytelling to weed out clients who aren't a fit

John Livesay is a top sales expert and funding strategist. He hosts the Successful Pitch Podcast with investors from around the world and he is the author of the book The Successful Pitch: Conversations on Going From Invisible to Investable. On today's episode of the Business of Architecture show you'll discover how to present yourself and your services in a compelling way that persuades and influences your prospective and current clients. You'll also discover: How to tell stories that captivate people and turn them into fans 3 simple steps you can use today to improve your confidence The 4 elements of a "sticky story" that your current and future clients remember