The user experience for watching the Super Bowl is about to go to a whole new level as Intel is debuting their “Be The Player” broadcast feature that will allow viewers to see what it is like from a player’s point of view. To help them kick this off they are partnering with Tom Brady. Brian Cristiano and Rob Cressy dish about this latest advancement, which includes 100 cameras and 360 degree technology. What will watching a game in a few years look like? Will we get to a point where there will be information and perspective overload, or will this only enhance the viewing experience? What does this do for the storytelling for Fox and advertisers? At the end Brian and Rob give actionable advice on what you can implement into your business from Intel’s Be The Player feature.-In each episode of The Sports Marketing Huddle, CEO of BOLD Worldwide Brian Cristiano, and Founder of Cress Media & Bacon Sports Rob Cressy give a forward-thinking perspective about some of the hottest topics in the world of sports marketing and then give you actionable advice on how you can implement it into your business.Our goal of the podcast is to create the best sports marketing podcast and take The Sports Marketing Huddle up to #1 on iTunes New & Noteworthy. One way you can help support the show is by subscribing to The Sports Marketing Huddle on iTunes and letting your friends who are in the sports and marketing worlds know about it.Your feedback is super important to us. We want to make sure that we deliver value for you and make this the best sports marketing show possible. You can connect with Brian & Rob on social media and let us know what you think (good or bad):Brian Cristiano -Twitter: @boldceo - Instagram: @boldceoRob Cressy -Twitter: @RobCressy - Instagram: @rob_cressyWebsites:BOLD Worldwide: www.boldworldwide.comBrian Cristiano: briancristiano.com Cress Media: www.cressmedia.comBacon Sports: www.baconsports.comFacebook:BOLD WorldwideBacon SportsCress Media

Snickers is going to air a live streaming Super Bowl ad, following a 36-hour live stream from the set of the commercial. Reports are that it’ll be a western theme and involve a horse in some capacity. Brian Cristiano and Rob Cressy dish about why they love that Snickers stepped up to the plate to be the first brand to run a live Super Bowl ad, plus bonus points for integrating a 36-hour live stream to give us an even better experience. With Super Bowl ads costing $5 million, Snickers is certainly doing their part to increase attention and engage their audience. At the end Brian and Rob give actionable advice on what you can implement into your business from Snickers live streaming a Super Bowl ad.In each episode of The Sports Marketing Huddle, CEO of BOLD Worldwide Brian Cristiano, and Founder of Cress Media & Bacon Sports Rob Cressy give a forward-thinking perspective about some of the hottest topics in the world of sports marketing and then give you actionable advice on how you can implement it into your business.Our goal of the podcast is to create the best sports marketing podcast and take The Sports Marketing Huddle up to #1 on iTunes New & Noteworthy. One way you can help support the show is by subscribing to The Sports Marketing Huddle on iTunes and letting your friends who are in the sports and marketing worlds know about it.Your feedback is super important to us. We want to make sure that we deliver value for you and make this the best sports marketing show possible. You can connect with Brian & Rob on social media and let us know what you think (good or bad):Brian Cristiano -Twitter: @boldceo - Instagram: @boldceoRob Cressy -Twitter: @RobCressy - Instagram: @rob_cressyWebsites:BOLD Worldwide: www.boldworldwide.comBrian Cristiano: briancristiano.com Cress Media: www.cressmedia.comBacon Sports: www.baconsports.comFacebook:BOLD WorldwideBacon SportsCress Media

Business is booming for the Steelers Antonio Brown. He signed a reportedly high six figure deal with Facebook, which you’d have to believe had some impact on the Facebook Live steam he did following the Steelers playoff victory over the Chiefs, which broke the NFL’s social media policy. Brian Cristiano and Rob Cressy dish about why this is just business as usual in the sponsorship and media space as Antonio Brown isn’t the first person to get paid to endorse something. He’s also not the first person to be paid by a social platform to post content. He is, however, very much in the public eye and one of the first to be doing it via Facebook Live. At the end Brian and Rob give actionable advice on what you can implement into your business from Antonio Brown signing a 6 figure deal with Facebook.-In each episode of The Sports Marketing Huddle, CEO of BOLD Worldwide Brian Cristiano, and Founder of Cress Media & Bacon Sports Rob Cressy give a forward-thinking perspective about some of the hottest topics in the world of sports marketing and then give you actionable advice on how you can implement it into your business.Our goal of the podcast is to create the best sports marketing podcast and take The Sports Marketing Huddle up to #1 on iTunes New & Noteworthy. One way you can help support the show is by subscribing to The Sports Marketing Huddle on iTunes and letting your friends who are in the sports and marketing worlds know about it.Your feedback is super important to us. We want to make sure that we deliver value for you and make this the best sports marketing show possible. You can connect with Brian & Rob on social media and let us know what you think (good or bad):Brian Cristiano -Twitter: @boldceo - Instagram: @boldceoRob Cressy -Twitter: @RobCressy - Instagram: @rob_cressyWebsites:BOLD Worldwide: www.boldworldwide.comBrian Cristiano: briancristiano.com Cress Media: www.cressmedia.comBacon Sports: www.baconsports.comFacebook:BOLD WorldwideBacon SportsCress Media

Dave Lang, Director of Digital Media for the Baltimore Ravens, joins Brian Cristiano and Rob Cressy to talk about the Ravens social media and content creation. How are they more like a news outlet than PR machine? Who are they competing against for attention (others teams or other Baltimore publishers)? Will the Ravens talk smack to the Steelers or other teams on social media? How do they break down the strategy of each social media channel? Is it possible to respond back to every fan who engages the brand?- In each episode of The Sports Marketing Huddle, CEO of BOLD Worldwide Brian Cristiano, and Founder of Cress Media & Bacon Sports Rob Cressy give a forward-thinking perspective about some of the hottest topics in the world of sports marketing and then give you actionable advice on how you can implement it into your business.Our goal of the podcast is to create the best sports marketing podcast and take The Sports Marketing Huddle up to #1 on iTunes New & Noteworthy. One way you can help support the show is by subscribing to The Sports Marketing Huddle on iTunes and letting your friends who are in the sports and marketing worlds know about it.Your feedback is super important to us. We want to make sure that we deliver value for you and make this the best sports marketing show possible. You can connect with Brian & Rob on social media and let us know what you think (good or bad):Brian Cristiano -Twitter: @boldceo - Instagram: @boldceoRob Cressy -Twitter: @RobCressy - Instagram: @rob_cressyWebsites:BOLD Worldwide: www.boldworldwide.comBrian Cristiano: briancristiano.com Cress Media: www.cressmedia.comBacon Sports: www.baconsports.comFacebook:BOLD WorldwideBacon SportsCress Media

Brian and Rob speak to the students of Dubuque University's Sports Management and Leadership classes giving some insights into the world of business. In this OTR focusing on being a leader, find out how Brian and Rob have constantly improved their leadership skills throughout their careers. Learn about the resources they have used and how there is not one definitive way in which to become a better leader.-In each episode of The Sports Marketing Huddle, CEO of BOLD Worldwide Brian Cristiano, and Founder of Cress Media & Bacon Sports Rob Cressy give a forward-thinking perspective about some of the hottest topics in the world of sports marketing and then give you actionable advice on how you can implement it into your business.Our goal of the podcast is to create the best sports marketing podcast and take The Sports Marketing Huddle up to #1 on iTunes New & Noteworthy. One way you can help support the show is by subscribing to The Sports Marketing Huddle on iTunes and letting your friends who are in the sports and marketing worlds know about it.Your feedback is super important to us. We want to make sure that we deliver value for you and make this the best sports marketing show possible. You can connect with Brian & Rob on social media and let us know what you think (good or bad):Brian Cristiano -Twitter: @boldceo - Instagram: @boldceoRob Cressy -Twitter: @RobCressy - Instagram: @rob_cressyWebsites:BOLD Worldwide: www.boldworldwide.comBrian Cristiano: briancristiano.com Cress Media: www.cressmedia.comBacon Sports: www.baconsports.comFacebook:BOLD WorldwideBacon SportsCress Media

Brian and Rob speak to the students of Dubuque University's Sports Management and Leadership classes giving some insights into the world of business. In this OTR focusing on the topic of Mentors, find out how Brian and Rob have utilized mentors in their own business lives.-In each episode of The Sports Marketing Huddle, CEO of BOLD Worldwide Brian Cristiano, and Founder of Cress Media & Bacon Sports Rob Cressy give a forward-thinking perspective about some of the hottest topics in the world of sports marketing and then give you actionable advice on how you can implement it into your business.Our goal of the podcast is to create the best sports marketing podcast and take The Sports Marketing Huddle up to #1 on iTunes New & Noteworthy. One way you can help support the show is by subscribing to The Sports Marketing Huddle on iTunes and letting your friends who are in the sports and marketing worlds know about it.Your feedback is super important to us. We want to make sure that we deliver value for you and make this the best sports marketing show possible. You can connect with Brian & Rob on social media and let us know what you think (good or bad):Brian Cristiano -Twitter: @boldceo - Instagram: @boldceoRob Cressy -Twitter: @RobCressy - Instagram: @rob_cressyWebsites:BOLD Worldwide: www.boldworldwide.comBrian Cristiano: briancristiano.com Cress Media: www.cressmedia.comBacon Sports: www.baconsports.comFacebook:BOLD WorldwideBacon SportsCress Media

When brands do major sponsorships with professional sports teams, how do they quantify the value in exposure they get when their logo is seen on TV? Jeff Katz, GM of Sponsorships at GumGum, joins Brian Cristiano and Rob Cressy to talk about the various ways that AI technology is being adopted into the sports marketing business, both on the sponsorship side and on the team side. Is it possible to track brand visibility in videos across social media platforms and if so, who is benefiting the most from it?-In each episode of The Sports Marketing Huddle, CEO of BOLD Worldwide Brian Cristiano, and Founder of Cress Media & Bacon Sports Rob Cressy give a forward-thinking perspective about some of the hottest topics in the world of sports marketing and then give you actionable advice on how you can implement it into your business. Our goal of the podcast is to create the best sports marketing podcast and take The Sports Marketing Huddle up to #1 on iTunes New & Noteworthy. One way you can help support the show is by subscribing to The Sports Marketing Huddle on iTunes and letting your friends who are in the sports and marketing worlds know about it.Your feedback is super important to us. We want to make sure that we deliver value for you and make this the best sports marketing show possible. You can connect with Brian & Rob on social media and let us know what you think (good or bad):Brian Cristiano -Twitter: @boldceo - Instagram: @boldceoRob Cressy -Twitter: @RobCressy - Instagram: @rob_cressyWebsites:BOLD Worldwide: http://www.boldworldwide.comBrian Cristiano: briancristiano.com Cress Media: http://www.cressmedia.comBacon Sports: http://www.baconsports.comFacebook:BOLD WorldwideBacon SportsCress Media

Tom Brady's agent Don Yee is one of several partners who are launching the Pacific Pro Football League. The league will launch in summer of 2018 with four teams, each playing eight games, roughly 50 players on their roster. What makes this league so unique and interesting is they want to be an alternative to playing college football by paying the players (roughly $50,000), and training them to be a professional. Brian Cristiano and Rob Cressy dish about the viability of the Pacific Pro Football league. Will there be enough attention and viewership to bring in sponsors? How long does the league need to last before it sees major progress? What is their best case scenario: a player making it to the NFL? Kevin Cattani, sports marketing professor at the University of Dubuque, also chimes in on his thoughts from an academic standpoint (since these players will be forgoing traditional education.) At the end Brian and Rob give actionable advice on what you can implement into your business from the Pacific Pro Football league concept.Our goal of the podcast is to create the best sports marketing podcast and take The Sports Marketing Huddle up to #1 on iTunes New & Noteworthy. One way you can help support the show is by subscribing to The Sports Marketing Huddle on iTunes and letting your friends who are in the sports and marketing worlds know about it.

Fox is selling digital only advertising packages for the Super Bowl for as much as $700,000 for a 30 second spot. While this is significantly cheaper than the $5 million that it would cost to run a TV ad, is it worth it to shell out this kind of coin just to be part of the Super Bowl.Brian Cristiano and Rob Cressy dish about if buying a digital only advertising package makes sense for advertisers. Where does the value lie in Super Bowl advertising? Where is the buzz for digital Super Bowl advertising and will anyone care?We also dish about how ESPN failed to run advertising on their digital stream of the College Football National Championship game (which was viewed by 700,000 people.) How is this possible? At the end Brian and Rob give actionable advice on what you can implement into your business from the way Super Bowl ads are being bought and sold. - In each episode of The Sports Marketing Huddle, CEO of BOLD Worldwide Brian Cristiano, and Founder of Cress Media & Bacon Sports Rob Cressy give a forward-thinking perspective about some of the hottest topics in the world of sports marketing and then give you actionable advice on how you can implement it into your business. Our goal of the podcast is to create the best sports marketing podcast and take The Sports Marketing Huddle up to #1 on iTunes New & Noteworthy. One way you can help support the show is by subscribing to The Sports Marketing Huddle on iTunes and letting your friends who are in the sports and marketing worlds know about it.Your feedback is super important to us. We want to make sure that we deliver value for you and make this the best sports marketing show possible. You can connect with Brian & Rob on social media and let us know what you think (good or bad):Brian Cristiano -Twitter: @boldceo - Instagram: @boldceoRob Cressy -Twitter: @RobCressy - Instagram: @rob_cressyWebsites:BOLD Worldwide: http://www.boldworldwide.comBrian Cristiano: briancristiano.com Cress Media: http://www.cressmedia.comBacon Sports: http://www.baconsports.comFacebook:BOLD WorldwideBacon SportsCress Media

The Dallas Cowboys lost to the Green Bay Packers in the Divisional Round of the NFL playoffs and one of the consequences of the loss was a decrease in ticket price for the Super Bowl. How much? 20%. Why? Because Dallas is only 4 hours away from Houston, where the Super Bowl is being played, on top of the Cowboys already being one of the most popular teams in the NFL. Brian Cristiano and Rob Cressy dish about what the Cowboys loss does for the value of the Super Bowl. Is there still plenty of value for advertisers who are willing to shell out big bucks in advertising? What would the ideal matchup be from a value standpoint? At the end Brian and Rob give actionable advice on what you can implement into your business from the Cowboys loss effecting Super Bowl value.- In each episode of The Sports Marketing Huddle, CEO of BOLD Worldwide Brian Cristiano, and Founder of Cress Media & Bacon Sports Rob Cressy give a forward-thinking perspective about some of the hottest topics in the world of sports marketing and then give you actionable advice on how you can implement it into your business. Our goal of the podcast is to create the best sports marketing podcast and take The Sports Marketing Huddle up to #1 on iTunes New & Noteworthy. One way you can help support the show is by subscribing to The Sports Marketing Huddle on iTunes and letting your friends who are in the sports and marketing worlds know about it.Your feedback is super important to us. We want to make sure that we deliver value for you and make this the best sports marketing show possible. You can connect with Brian & Rob on social media and let us know what you think (good or bad):Brian Cristiano -Twitter: @boldceo - Instagram: @boldceoRob Cressy -Twitter: @RobCressy - Instagram: @rob_cressyWebsites:BOLD Worldwide: http://www.boldworldwide.comBrian Cristiano: briancristiano.com Cress Media: http://www.cressmedia.comBacon Sports: http://www.baconsports.comFacebook:BOLD WorldwideBacon SportsCress Media

The Chargers are moving from San Diego to Los Angeles and as part of that transition they designed a new logo which caused a social media uproar because of how basic and awful it was. It was a blatant fusion of the Dodgers and Tampa Lightning logos. Brian Cristiano and Rob Cressy dish about if logos matter. What is the actual purpose of them (hint: $$$)? Why didn't the Los Angeles Chargers crowd source their logo, allowing feedback from their community before making a decision? What's the cost of rebranding a logo for a professional sports team?At the end Brian and Rob give actionable advice on what you can implement into your business from the way the Chargers handled the debut of their new logo. - In each episode of The Sports Marketing Huddle, CEO of BOLD Worldwide Brian Cristiano, and Founder of Cress Media & Bacon Sports Rob Cressy give a forward-thinking perspective about some of the hottest topics in the world of sports marketing and then give you actionable advice on how you can implement it into your business. Our goal of the podcast is to create the best sports marketing podcast and take The Sports Marketing Huddle up to #1 on iTunes New & Noteworthy. One way you can help support the show is by subscribing to The Sports Marketing Huddle on iTunes and letting your friends who are in the sports and marketing worlds know about it.Your feedback is super important to us. We want to make sure that we deliver value for you and make this the best sports marketing show possible. You can connect with Brian & Rob on social media and let us know what you think (good or bad):Brian Cristiano -Twitter: @boldceo - Instagram: @boldceoRob Cressy -Twitter: @RobCressy - Instagram: @rob_cressyWebsites:BOLD Worldwide: http://www.boldworldwide.comBrian Cristiano: briancristiano.com Cress Media: http://www.cressmedia.comBacon Sports: http://www.baconsports.comFacebook:BOLD WorldwideBacon SportsCress Media

Following the Steelers playoff victory over the Chiefs, Antonio Brown went on Facebook live and broadcasted to the world what was going on in the locker room, including head coach Mike Tomlin's talk to the team, which wasn't supposed to be for public consumption. This has Antonio Brown trending everywhere and raises several questions that Brian Cristiano and Rob Cressy tackle. What does this do for Antonio Brown's brand? Does it make him more marketable? Will the NFL implement a Facebook Live policy for all players? Where is the delicate balance between authenticity and behind the scenes, and not becoming a distraction?From time to time, when inspiration strikes us, we'll give some additional thoughts about a topic. There is no script for this, we just let it rip, have fun, and let you in on our conversation. We call these OTR's (off the record).- In each episode of The Sports Marketing Huddle, CEO of BOLD Worldwide Brian Cristiano, and Founder of Cress Media & Bacon Sports Rob Cressy give a forward-thinking perspective about some of the hottest topics in the world of sports marketing and then give you actionable advice on how you can implement it into your business. Our goal of the podcast is to create the best sports marketing podcast and take The Sports Marketing Huddle up to #1 on iTunes New & Noteworthy. One way you can help support the show is by subscribing to The Sports Marketing Huddle on iTunes and letting your friends who are in the sports and marketing worlds know about it.Your feedback is super important to us. We want to make sure that we deliver value for you and make this the best sports marketing show possible. You can connect with Brian & Rob on social media and let us know what you think (good or bad):Brian Cristiano -Twitter: @boldceo - Instagram: @boldceoRob Cressy -Twitter: @RobCressy - Instagram: @rob_cressyWebsites:BOLD Worldwide: http://www.boldworldwide.comBrian Cristiano: briancristiano.com Cress Media: http://www.cressmedia.comBacon Sports: http://www.baconsports.comFacebook:BOLD WorldwideBacon SportsCress Media

NBA commissioner, Adam Silver, says the league has its eye on speeding up the end of games, with a focus on retaining younger fans and their increasingly short attention spans. In a recent Rockets vs. Thunder matchup on TNT, it took nine minutes to play 24 seconds of game time.Brian Cristiano and Rob Cressy dish about whether or not a rule change to speed up the end of NBA games is too reactionary. When does entertainment and marketing come before the actual play on the court? What about the element of strategy with saving timeouts? How can they achieve a delicate balance of appealing to the younger demographic without compromising the game? At the end Brian and Rob give actionable advice on what you can implement into your business from the way commissioner, Adam Silver, is attempting to reshape the NBA. - In each episode of The Sports Marketing Huddle, CEO of BOLD Worldwide Brian Cristiano, and Founder of Cress Media & Bacon Sports Rob Cressy give a forward-thinking perspective about some of the hottest topics in the world of sports marketing and then give you actionable advice on how you can implement it into your business. Our goal of the podcast is to create the best sports marketing podcast and take The Sports Marketing Huddle up to #1 on iTunes New & Noteworthy. One way you can help support they show is by subscribing to The Sports Marketing Huddle on iTunes and letting your friends who are in the sports and marketing worlds know about it.Your feedback is super important to us. We want to make sure that we deliver value for you and make this the best sports marketing show possible. You can connect with Brian & Rob on social media and let us know what you think (good or bad):Brian Cristiano -Twitter: @boldceo - Instagram: @boldceoRob Cressy -Twitter: @RobCressy - Instagram: @rob_cressyWebsites: BOLD Worldwide: http://www.boldworldwide.comBrian Cristiano: briancristiano.com Cress Media: http://www.cressmedia.comBacon Sports: http://www.baconsports.comFacebook:BOLD WorldwideBacon SportsCress Media

SportTechie held their inaugural event, "Exercise, Hydrate, Repeat, Personalize" - The Future of Sports Personalization and Performance, in NYC last week and Brian Cristiano was in attendance for the panel discussions and presentations. He shares with Rob Cressy some of the best takeaways from the event, which includes thoughts on Gatorade's GX Fuel Customization, Bedgear, and Peloton Cycle. - In each episode of The Sports Marketing Huddle, CEO of BOLD Worldwide Brian Cristiano, and Founder of Cress Media & Bacon Sports Rob Cressy give a forward-thinking perspective about some of the hottest topics in the world of sports marketing and then give you actionable advice on how you can implement it into your business. Our goal of the podcast is to create the best sports marketing podcast and take The Sports Marketing Huddle up to #1 on iTunes New & Noteworthy. One way you can help support the show is by subscribing to The Sports Marketing Huddle on iTunes and letting your friends who are in the sports and marketing worlds know about it.Your feedback is super important to us. We want to make sure that we deliver value for you and make this the best sports marketing show possible. You can connect with Brian & Rob on social media and let us know what you think (good or bad):Brian Cristiano -Twitter: @boldceo - Instagram: @boldceoRob Cressy -Twitter: @RobCressy - Instagram: @rob_cressyWebsites:BOLD Worldwide: http://www.boldworldwide.comBrian Cristiano: briancristiano.com Cress Media: http://www.cressmedia.comBacon Sports: http://www.baconsports.comFacebook:BOLD WorldwideBacon SportsCress Media

Twitter just doesn't get it. A recent Digiday article talks about how there is a product in testing that'll allows brands to break down their streams into three distinct sections, essentially turning the profile pages into a customer service platform. Brian Cristiano and Rob Cressy dish about why this is a completely uninspiring idea by Twitter. Sure it's nice that brands can use featured tweets and custom profiles to better engage their audience in a customer service situation, but no one is going to profile pages. Why sell something that is unsellable?At the end Brian and Rob give actionable advice on what you can implement into your business from the way Twitter is doing things.- In each episode of The Sports Marketing Huddle, CEO of BOLD Worldwide Brian Cristiano, and Founder of Cress Media & Bacon Sports Rob Cressy give a forward-thinking perspective about some of the hottest topics in the world of sports marketing and then give you actionable advice on how you can implement it into your business. Our goal of the podcast is to create the best sports marketing podcast and take The Sports Marketing Huddle up to #1 on iTunes New & Noteworthy. One way you can help support they show is by subscribing to The Sports Marketing Huddle on iTunes and letting your friends who are in the sports and marketing worlds know about it.Your feedback is super important to us. We want to make sure that we deliver value for you and make this the best sports marketing show possible. You can connect with Brian & Rob on social media and let us know what you think (good or bad):Brian Cristiano -Twitter: @boldceo - Instagram: @boldceoRob Cressy - Twitter: @RobCressy - Snapchat: @baconsportsWebsites:BOLD Worldwide: http://www.boldworldwide.comCress Media: http://www.cressmedia.comBacon Sports: http://www.baconsports.comFacebook:BOLD WorldwideBacon SportsCress Media

Adam Silver is a forward thinking commissioner and has the NBA primed for future success thanks to his understanding of consumption habits and the digital and social world we live in. Brian Cristiano and Rob Cressy dish about Adam Silver's talk at CES 2017 where predicts how we will watch basketball in 5 years. What does the future hold for how fans will interact with their phones while at NBA games? What if a fan only wants to watch the last 5 minutes of a game? What about augmented reality? At the end Brian and Rob give actionable advice on what you can implement into your business from the way Adam Silver sees the NBA's future. - In each episode of The Sports Marketing Huddle, CEO of BOLD Worldwide Brian Cristiano, and Founder of Cress Media & Bacon Sports Rob Cressy give a forward-thinking perspective about some of the hottest topics in the world of sports marketing and then give you actionable advice on how you can implement it into your business. Our goal of the podcast is to create the best sports marketing podcast and take The Sports Marketing Huddle up to #1 on iTunes New & Noteworthy. One way you can help support they show is by subscribing to The Sports Marketing Huddle on iTunes and letting your friends who are in the sports and marketing worlds know about it.Your feedback is super important to us. We want to make sure that we deliver value for you and make this the best sports marketing show possible. You can connect with Brian & Rob on social media and let us know what you think (good or bad):Brian Cristiano -Twitter: @boldceo - Instagram: @boldceoRob Cressy - Twitter: @RobCressy - Snapchat: @baconsportsWebsites:BOLD Worldwide: http://www.boldworldwide.comCress Media: http://www.cressmedia.comBacon Sports: http://www.baconsports.comFacebook:BOLD WorldwideBacon SportsCress Media

For the College Football National Championship ESPN had a Megacast where there were 11 different ways that you could consume content related to the game. Brian Cristiano and Rob Cressy dish about what each of them were, what the amount of viewing options says about our consumption habits and ESPN's creative thinking, plus what ESPN could have done better. At the end Brian and Rob give actionable advice on what you can implement into your business from ESPN's Megacast. - In each episode of The Sports Marketing Huddle, CEO of BOLD Worldwide Brian Cristiano, and Founder of Cress Media & Bacon Sports Rob Cressy give a forward-thinking perspective about some of the hottest topics in the world of sports marketing and then give you actionable advice on how you can implement it into your business. Our goal of the podcast is to create the best sports marketing podcast and take The Sports Marketing Huddle up to #1 on iTunes New & Noteworthy. One way you can help support they show is by subscribing to The Sports Marketing Huddle on iTunes and letting your friends who are in the sports and marketing worlds know about it.Your feedback is super important to us. We want to make sure that we deliver value for you and make this the best sports marketing show possible. You can connect with Brian & Rob on social media and let us know what you think (good or bad):Brian Cristiano - Twitter: @boldceo - Instagram: @boldceoRob Cressy - Twitter: @RobCressy - Snapchat: @baconsportsWebsites:BOLD Worldwide: http://www.boldworldwide.comCress Media: http://www.cressmedia.comBacon Sports: http://www.baconsports.comFacebook:BOLD WorldwideBacon SportsCress Media

Jerome Hiquet - Chief Marketing Officer at Tough Mudder Inc, joins Brian Cristiano and Rob Cressy on the Sports Marketing Huddle to talk about how Tough Mudder has grown into a truly global sensation, all of the different brands/products which make up Tough Mudder, Inc and how each one ladders up to Tough Mudder's core values. They discuss what makes Tough Mudder unique from competitor brands and how Tough Mudder has pivoted from an events-first company into a leading active lifestyle brand.-In each episode of The Sports Marketing Huddle, CEO of BOLD Worldwide Brian Cristiano, and Founder of Cress Media & Bacon Sports Rob Cressy give a forward-thinking perspective about some of the hottest topics in the world of sports marketing and then give you actionable advice on how you can implement it into your business.Our goal of the podcast is to create the best sports marketing podcast and take The Sports Marketing Huddle up to #1 on iTunes New & Noteworthy. One way you can help support the show is by subscribing to The Sports Marketing Huddle on iTunes and letting your friends who are in the sports and marketing worlds know about it.Your feedback is super important to us. We want to make sure that we deliver value for you and make this the best sports marketing show possible. You can connect with Brian & Rob on social media and let us know what you think (good or bad):Brian Cristiano -Twitter: @boldceo - Instagram: @boldceoRob Cressy - Twitter: @RobCressy - Snapchat: @baconsportsWebsites:BOLD Worldwide: www.boldworldwide.comCress Media: www.cressmedia.comBacon Sports: www.baconsports.comFacebook:BOLD WorldwideBacon SportsCress Media

We have seen a noticeable shift in our consumption and usage of Instagram over Snapchat. Brian Cristiano and Rob Cressy dish about why that is and where their attention is going. What is Instagram doing better than Snapchat? Is Snapchat just a creative platform? From time to time, when inspiration strikes us, we'll give some addition thoughts about a topic. There is no script for this, we just let it rip, have fun, and let you in on our conversation. We call these OTR's (off the record.)- In each episode of The Sports Marketing Huddle, CEO of BOLD Worldwide Brian Cristiano, and Founder of Cress Media & Bacon Sports Rob Cressy give a forward-thinking perspective about some of the hottest topics in the world of sports marketing and then give you actionable advice for how you can implement it into your business. Our goal of the podcast is to create the best sports marketing podcast and take The Sports Marketing Huddle up to #1 on iTunes New & Noteworthy. One way you can help support they show is by subscribing to The Sports Marketing Huddle on iTunes and letting your friends who are in the sports and marketing worlds know about it.Your feedback is super important to us. We want to make sure that we deliver value for you and make this the best sports marketing show possible. You can connect with Brian & Rob on social media and let us know what you think (good or bad):Brian Cristiano -Twitter: @boldceo - Instagram: @boldceoRob Cressy - Twitter: @RobCressy - Snapchat: @baconsportsWebsites:BOLD Worldwide: http://www.boldworldwide.comCress Media: http://www.cressmedia.comBacon Sports: http://www.baconsports.comFacebook:BOLD WorldwideBacon SportsCress Media

On New Years Eve Rob ran a Snapchat Geofilter that spanned 6 bars over 5 hours for only $5. The results came to $0.08 per action. Brian Cristiano and Rob Cressy dish about the viability of Snapchat Geofilters and if brands should be running them 24/7 at their location. From time to time, when inspiration strikes us, we'll give some addition thoughts about a topic. There is no script for this, we just let it rip, have fun, and let you in on our conversation. We call these OTR's (off the record.)- In each episode of The Sports Marketing Huddle, CEO of BOLD Worldwide Brian Cristiano, and Founder of Cress Media & Bacon Sports Rob Cressy give a forward-thinking perspective about some of the hottest topics in the world of sports marketing and then give you actionable advice for how you can implement it into your business. Our goal of the podcast is to create the best sports marketing podcast and take The Sports Marketing Huddle up to #1 on iTunes New & Noteworthy. One way you can help support they show is by subscribing to The Sports Marketing Huddle on iTunes and letting your friends who are in the sports and marketing worlds know about it.Your feedback is super important to us. We want to make sure that we deliver value for you and make this the best sports marketing show possible. You can connect with Brian & Rob on social media and let us know what you think (good or bad):Brian Cristiano -Twitter: @boldceo - Instagram: @boldceoRob Cressy - Twitter: @RobCressy - Snapchat: @baconsportsWebsites:BOLD Worldwide: http://www.boldworldwide.comCress Media: http://www.cressmedia.comBacon Sports: http://www.baconsports.comFacebook:BOLD WorldwideBacon SportsCress Media

Anthony Caponiti, CEO at Hashtag Sports, joins Brian Cristiano and Rob Cressy on the Sports Marketing Huddle to talk about consumer habits, cord cutting, and why more brands and leagues should start collaborating. Anthony was part of episode 100, but only a portion of our conversation was published. Episode 124 is our conversation in its entirety. - In each episode of The Sports Marketing Huddle, CEO of BOLD Worldwide Brian Cristiano, and Founder of Cress Media & Bacon Sports Rob Cressy give a forward-thinking perspective about some of the hottest topics in the world of sports marketing and then give you actionable advice on how you can implement it into your business. Our goal of the podcast is to create the best sports marketing podcast and take The Sports Marketing Huddle up to #1 on iTunes New & Noteworthy. One way you can help support the show is by subscribing to The Sports Marketing Huddle on iTunes and letting your friends who are in the sports and marketing worlds know about it.Your feedback is super important to us. We want to make sure that we deliver value for you and make this the best sports marketing show possible. You can connect with Brian & Rob on social media and let us know what you think (good or bad):Brian Cristiano -Twitter: @boldceo - Instagram: @boldceoRob Cressy - Twitter: @RobCressy - Snapchat: @baconsportsWebsites:BOLD Worldwide: http://www.boldworldwide.comCress Media: http://www.cressmedia.comBacon Sports: http://www.baconsports.comFacebook:BOLD WorldwideBacon SportsCress MediaEpisode 100: https://soundcloud.com/user-225617640/sports-marketing-huddle-100th-episode

The 2017 Consumer Electronics Show (CES) is going down in Las Vegas and it is popping off. Brian Cristiano is on location and decided to give Rob Cressy a call to share his thoughts and experience, plus give us an inside look into everything that's going down. Who are the sports brands that are standing out? What is the atmosphere and scene like? What has his business development approach been and what can we learn from it? What are people and brands failing at? If you were at CES 2017 we'd love to hear about your experience. Hit us up on social media and lets talk about it. - In each episode of The Sports Marketing Huddle, CEO of BOLD Worldwide Brian Cristiano, and Founder of Cress Media & Bacon Sports Rob Cressy give a forward-thinking perspective about some of the hottest topics in the world of sports marketing and then give you actionable advice for how you can implement it into your business. Our goal of the podcast is to create the best sports marketing podcast and take The Sports Marketing Huddle up to #1 on iTunes New & Noteworthy. One way you can help support the show is by subscribing to The Sports Marketing Huddle on iTunes and letting your friends who are in the sports and marketing worlds know about it.Your feedback is super important to us. We want to make sure that we deliver value for you and make this the best sports marketing show possible. You can connect with Brian & Rob on social media and let us know what you think (good or bad):Brian Cristiano -Twitter: @boldceo - Instagram: @boldceoRob Cressy - Twitter: @RobCressy - Snapchat: @baconsportsWebsites:BOLD Worldwide: http://www.boldworldwide.comCress Media: http://www.cressmedia.comBacon Sports: http://www.baconsports.comFacebook:BOLD WorldwideBacon SportsCress Media

Amanda Nunes knocked out Ronda Rousey in the first round of UFC 207, which was her second consecutive knockout defeat to date.Brian Cristiano and Rob Cressy dish about what impact the loss has on Ronda Rousey's marketability, the viability of the women's division in the UFC, and the overall impact of this loss on the UFC, which recently sold for $4 billion. What's up with Rousey skipping both the pre-fight and post-fight press conferences? At the end Brian and Rob give actionable advice on what you can implement into your business from the way Ronda Rousey handled her loss. - In each episode of The Sports Marketing Huddle, CEO of BOLD Worldwide Brian Cristiano, and Founder of Cress Media & Bacon Sports Rob Cressy give a forward-thinking perspective about some of the hottest topics in the world of sports marketing and then give you actionable advice on how you can implement it into your business. Our goal of the podcast is to create the best sports marketing podcast and take The Sports Marketing Huddle up to #1 on iTunes New & Noteworthy. One way you can help support the show is by subscribing to The Sports Marketing Huddle on iTunes and letting your friends who are in the sports and marketing worlds know about it.Your feedback is super important to us. We want to make sure that we deliver value for you and make this the best sports marketing show possible. You can connect with Brian & Rob on social media and let us know what you think (good or bad):Brian Cristiano -Twitter: @boldceo - Instagram: @boldceoRob Cressy - Twitter: @RobCressy - Snapchat: @baconsportsWebsites:BOLD Worldwide: http://www.boldworldwide.comCress Media: http://www.cressmedia.comBacon Sports: http://www.baconsports.comFacebook:BOLD WorldwideBacon SportsCress Media

Nic Darling, EVP of Major League Ultimate, joins Brian Cristiano and Rob Cressy on the Sports Marketing Huddle to talk about growing a sports league, evaluating new opportunities, and what 2017 looks like for the league. Nic was part of episode 100, but only a portion of our conversation was published. Episode 122 is our conversation in its entirety. - In each episode of The Sports Marketing Huddle, CEO of BOLD Worldwide Brian Cristiano, and Founder of Cress Media & Bacon Sports Rob Cressy give a forward-thinking perspective about some of the hottest topics in the world of sports marketing and then give you actionable advice on how you can implement it into your business. Our goal of the podcast is to create the best sports marketing podcast and take The Sports Marketing Huddle up to #1 on iTunes New & Noteworthy. One way you can help support the show is by subscribing to The Sports Marketing Huddle on iTunes and letting your friends who are in the sports and marketing worlds know about it.Your feedback is super important to us. We want to make sure that we deliver value for you and make this the best sports marketing show possible. You can connect with Brian & Rob on social media and let us know what you think (good or bad):Brian Cristiano -Twitter: @boldceo - Instagram: @boldceoRob Cressy - Twitter: @RobCressy - Snapchat: @baconsportsWebsites:BOLD Worldwide: http://www.boldworldwide.comCress Media: http://www.cressmedia.comBacon Sports: http://www.baconsports.comFacebook:BOLD WorldwideBacon SportsCress MediaEpisode 100: https://soundcloud.com/user-225617640/sports-marketing-huddle-100th-episode

For the upcoming College Football National Championship game between Alabama & Clemson, the College Football playoff announced a bevy of social and digital initiatives to increase the fan experience and engagement. Brian Cristiano and Rob Cressy dish about these initiatives, which include an emoji keyboard, custom Twitter hashtags, CFP Gameday, an Augmented Reality Trophy Experience, and Social Passport: Tampa Bay. At the end, Brian and Rob give actionable advice on what you can implement into your business from the way the CFP is increasing their digital engagement around the biggest college football game of the year.- In each episode of The Sports Marketing Huddle, CEO of BOLD Worldwide Brian Cristiano, and Founder of Cress Media & Bacon Sports Rob Cressy give a forward-thinking perspective about some of the hottest topics in the world of sports marketing and then give you actionable advice on how you can implement it into your business. Our goal of the podcast is to create the best sports marketing podcast and take The Sports Marketing Huddle up to #1 on iTunes New & Noteworthy. One way you can help support the show is by subscribing to The Sports Marketing Huddle on iTunes and letting your friends who are in the sports and marketing worlds know about it.Your feedback is super important to us. We want to make sure that we deliver value for you and make this the best sports marketing show possible. You can connect with Brian & Rob on social media and let us know what you think (good or bad):Brian Cristiano -Twitter: @boldceo - Instagram: @boldceoRob Cressy - Twitter: @RobCressy - Snapchat: @baconsportsWebsites:BOLD Worldwide: http://www.boldworldwide.comCress Media: http://www.cressmedia.comBacon Sports: http://www.baconsports.comFacebook:BOLD WorldwideBacon SportsCress Media

Mark Burns, Senior Writer for Sport Techie, joins Brian Cristiano and Rob Cressy on the Sports Marketing Huddle to talk about the growth and sustainability of eSports, brands that are doing things well, and trends he’s keeping an eye out for in 2017. Mark was part of episode 100, but only a portion of our conversation was published. Episode 120 is our conversation in its entirety. - In each episode of The Sports Marketing Huddle, CEO of BOLD Worldwide Brian Cristiano, and Founder of Cress Media & Bacon Sports Rob Cressy give a forward-thinking perspective about some of the hottest topics in the world of sports marketing and then give you actionable advice on how you can implement it into your business. Our goal of the podcast is to create the best sports marketing podcast and take The Sports Marketing Huddle up to #1 on iTunes New & Noteworthy. One way you can help support the show is by subscribing to The Sports Marketing Huddle on iTunes and letting your friends who are in the sports and marketing worlds know about it.Your feedback is super important to us. We want to make sure that we deliver value for you and make this the best sports marketing show possible. You can connect with Brian & Rob on social media and let us know what you think (good or bad):Brian Cristiano -Twitter: @boldceo - Instagram: @boldceoRob Cressy - Twitter: @RobCressy - Snapchat: @baconsportsWebsites:BOLD Worldwide: http://www.boldworldwide.comCress Media: http://www.cressmedia.comBacon Sports: http://www.baconsports.comFacebook:BOLD WorldwideBacon SportsCress MediaEpisode 100: https://soundcloud.com/user-225617640/sports-marketing-huddle-100th-episode

Twitter pulling the plug on Vine got Brian Cristiano and Rob Cressy ranting about the current state of Twitter. From time to time, when inspiration strikes us, we'll give some additional thoughts about a topic. There is no script for this, we just let it rip, have fun, and let you in on our conversation. We call these OTR's (off the record).- In each episode of The Sports Marketing Huddle, CEO of BOLD Worldwide Brian Cristiano, and Founder of Cress Media & Bacon Sports Rob Cressy give a forward-thinking perspective about some of the hottest topics in the world of sports marketing and then give you actionable advice for how you can implement it into your business. Our goal of the podcast is to create the best sports marketing podcast and take The Sports Marketing Huddle up to #1 on iTunes New & Noteworthy. One way you can help support the show is by subscribing to The Sports Marketing Huddle on iTunes and letting your friends who are in the sports and marketing worlds know about it.Your feedback is super important to us. We want to make sure that we deliver value for you and make this the best sports marketing show possible. You can connect with Brian & Rob on social media and let us know what you think (good or bad):Brian Cristiano -Twitter: @boldceo - Instagram: @boldceoRob Cressy - Twitter: @RobCressy - Snapchat: @baconsportsWebsites:BOLD Worldwide: http://www.boldworldwide.comCress Media: http://www.cressmedia.comBacon Sports: http://www.baconsports.comFacebook:BOLD WorldwideBacon SportsCress Media

As hard as it is to believe, there are actually major brands out there that still don't use social media. Absurd, we know. These are the same brands that will spend millions of dollars on creating videos, but spend no money on distributing them. Brian and Rob go off on how asinine this is and why they just disagree. From time to time, when inspiration strikes us, we'll give some additional thoughts about a topic. There is no script for this, we just let it rip, have fun, and let you in on our conversation. We call these OTR's (off the record).- In each episode of The Sports Marketing Huddle, CEO of BOLD Worldwide Brian Cristiano, and Founder of Cress Media & Bacon Sports Rob Cressy give a forward-thinking perspective about some of the hottest topics in the world of sports marketing and then give you actionable advice for how you can implement it into your business. Our goal of the podcast is to create the best sports marketing podcast and take The Sports Marketing Huddle up to #1 on iTunes New & Noteworthy. One way you can help support the show is by subscribing to The Sports Marketing Huddle on iTunes and letting your friends who are in the sports and marketing worlds know about it.Your feedback is super important to us. We want to make sure that we deliver value for you and make this the best sports marketing show possible. You can connect with Brian & Rob on social media and let us know what you think (good or bad):Brian Cristiano -Twitter: @boldceo - Instagram: @boldceoRob Cressy - Twitter: @RobCressy - Snapchat: @baconsportsWebsites:BOLD Worldwide: http://www.boldworldwide.comCress Media: http://www.cressmedia.comBacon Sports: http://www.baconsports.comFacebook:BOLD WorldwideBacon SportsCress Media

Where do we get the sports marketing news and information that we talk about on the podcast? Brian Cristiano and Rob Cressy give out some of their favorite resources. From time to time, when inspiration strikes us, we'll give some additional thoughts about a topic. There is no script for this, we just let it rip, have fun, and let you in on our conversation. We call these OTR's (off the record).- In each episode of The Sports Marketing Huddle, CEO of BOLD Worldwide Brian Cristiano, and Founder of Cress Media & Bacon Sports Rob Cressy give a forward-thinking perspective about some of the hottest topics in the world of sports marketing and then give you actionable advice for how you can implement it into your business. Our goal of the podcast is to create the best sports marketing podcast and take The Sports Marketing Huddle up to #1 on iTunes New & Noteworthy. One way you can help support the show is by subscribing to The Sports Marketing Huddle on iTunes and letting your friends who are in the sports and marketing worlds know about it.Your feedback is super important to us. We want to make sure that we deliver value for you and make this the best sports marketing show possible. You can connect with Brian & Rob on social media and let us know what you think (good or bad):Brian Cristiano -Twitter: @boldceo - Instagram: @boldceoRob Cressy - Twitter: @RobCressy - Snapchat: @baconsportsWebsites:BOLD Worldwide: http://www.boldworldwide.comCress Media: http://www.cressmedia.comBacon Sports: http://www.baconsports.comFacebook:BOLD WorldwideBacon SportsCress Media

How is it possible that no grocery store, brand, or experiential marketing company has created a campaign that mimics the old school TV show Supermarket Sweep? The digital engagement side combined with tons of fun would allow this to be a home run. Rob and Brian expand on this idea and dish about how this would all play out if they were the ones in charge. From time to time, when inspiration strikes us, we'll give some additional thoughts about a topic. There is no script for this, we just let it rip, have fun, and let you in on our conversation. We call these OTR's (off the record).- In each episode of The Sports Marketing Huddle, CEO of BOLD Worldwide Brian Cristiano, and Founder of Cress Media & Bacon Sports Rob Cressy give a forward-thinking perspective about some of the hottest topics in the world of sports marketing and then give you actionable advice for how you can implement it into your business. Our goal of the podcast is to create the best sports marketing podcast and take The Sports Marketing Huddle up to #1 on iTunes New & Noteworthy. One way you can help support they show is by subscribing to The Sports Marketing Huddle on iTunes and letting your friends who are in the sports and marketing worlds know about it.Your feedback is super important to us. We want to make sure that we deliver value for you and make this the best sports marketing show possible. You can connect with Brian & Rob on social media and let us know what you think (good or bad):Brian Cristiano -Twitter: @boldceo - Instagram: @boldceoRob Cressy - Twitter: @RobCressy - Snapchat: @baconsportsWebsites:BOLD Worldwide: http://www.boldworldwide.comCress Media: http://www.cressmedia.comBacon Sports: http://www.baconsports.comFacebook:BOLD WorldwideBacon SportsCress Media

Tiger Woods returned to golf action for the first time in 15 months at the Hero World Challenge and coincidently the ratings soared. Brian Cristiano and Rob Cressy dish about Tiger Woods and what his return means for the sport of golf. What else can the sport do to better market the storylines of individual athletes? Do we think that Tiger Woods will ever win another Major? At the end Brian and Rob give actionable advice on what you can implement into your business from ratings soaring because of Tiger Woods return. - In each episode of The Sports Marketing Huddle, CEO of BOLD Worldwide Brian Cristiano, and Founder of Cress Media & Bacon Sports Rob Cressy give a forward-thinking perspective about some of the hottest topics in the world of sports marketing and then give you actionable advice on how you can implement it into your business. Our goal of the podcast is to create the best sports marketing podcast and take The Sports Marketing Huddle up to #1 on iTunes New & Noteworthy. One way you can help support the show is by subscribing to The Sports Marketing Huddle on iTunes and letting your friends who are in the sports and marketing worlds know about it.Your feedback is super important to us. We want to make sure that we deliver value for you and make this the best sports marketing show possible. You can connect with Brian & Rob on social media and let us know what you think (good or bad):Brian Cristiano -Twitter: @boldceo - Instagram: @boldceoRob Cressy - Twitter: @RobCressy - Snapchat: @baconsportsWebsites:BOLD Worldwide: http://www.boldworldwide.comCress Media: http://www.cressmedia.comBacon Sports: http://www.baconsports.comFacebook:BOLD WorldwideBacon SportsCress Media

We love the GoPro brand. On the heels of refs wearing GoPros on their hats during the Big Ten Championship game, Brian Cristiano and Rob Cressy dish about their thoughts on the brand. Where is it heading? What are some GoPro tips for creators. From time to time, when inspiration strikes us, we'll give some additional thoughts about a topic. There is no script for this, we just let it rip, have fun, and let you in on our conversation. We call these OTR’s (off the record).- In each episode of The Sports Marketing Huddle, CEO of BOLD Worldwide Brian Cristiano, and Founder of Cress Media & Bacon Sports Rob Cressy give a forward-thinking perspective about some of the hottest topics in the world of sports marketing and then give you actionable advice for how you can implement it into your business. Our goal of the podcast is to create the best sports marketing podcast and take The Sports Marketing Huddle up to #1 on iTunes New & Noteworthy. One way you can help support the show is by subscribing to The Sports Marketing Huddle on iTunes and letting your friends who are in the sports and marketing worlds know about it.Your feedback is super important to us. We want to make sure that we deliver value for you and make this the best sports marketing show possible. You can connect with Brian & Rob on social media and let us know what you think (good or bad):Brian Cristiano -Twitter: @boldceo - Instagram: @boldceoRob Cressy - Twitter: @RobCressy - Snapchat: @baconsportsWebsites:BOLD Worldwide: http://www.boldworldwide.comCress Media: http://www.cressmedia.comBacon Sports: http://www.baconsports.comFacebook:BOLD WorldwideBacon SportsCress Media

Off The Record: Fact About Me Of The DayThis is the story of why Rob Cressy created "Fact About Me Of The Day", which appears in his email signature and is also how we open every podcast episode. Rob has been doing this for almost 10 years and it's a business hack that has allowed him to build relationships better, show that he is not a robot, while also increasing the odds of closing a deal.You can check out a blog post about it here: http://cressmedia.com/business-hack-fact-about-me-of-the-day/From time to time, when inspiration strikes us, we'll give some additional thoughts about a topic. There is no script for this, we just let it rip, have fun, and let you in on our conversation. We call these OTR's (off the record).- In each episode of The Sports Marketing Huddle, CEO of BOLD Worldwide Brian Cristiano, and Founder of Cress Media & Bacon Sports Rob Cressy give a forward-thinking perspective about some of the hottest topics in the world of sports marketing and then give you actionable advice for how you can implement it into your business. Our goal of the podcast is to create the best sports marketing podcast and take The Sports Marketing Huddle up to #1 on iTunes New & Noteworthy. One way you can help support the show is by subscribing to The Sports Marketing Huddle on iTunes and letting your friends who are in the sports and marketing worlds know about it.Your feedback is super important to us. We want to make sure that we deliver value for you and make this the best sports marketing show possible. You can connect with Brian & Rob on social media and let us know what you think (good or bad):Brian Cristiano -Twitter: @boldceo - Instagram: @boldceoRob Cressy - Twitter: @RobCressy - Snapchat: @baconsportsWebsites:BOLD Worldwide: http://www.boldworldwide.comCress Media: http://www.cressmedia.comBacon Sports: http://www.baconsports.comFacebook:BOLD WorldwideBacon SportsCress Media

Steve Overmyer, Sportscaster at WCBS in New York, joins Brian Cristiano and Rob Cressy on the Sports Marketing Huddle to talk about what teams need to do to engage sports fans both in the arena and at home, plus what some of the biggest changes were for teams and broadcasts in 2016.Steve was part of episode 100, but only a portion of our conversation was published. Episode 118 is our conversation in its entirety. - In each episode of The Sports Marketing Huddle, CEO of BOLD Worldwide Brian Cristiano, and Founder of Cress Media & Bacon Sports Rob Cressy give a forward-thinking perspective about some of the hottest topics in the world of sports marketing and then give you actionable advice on how you can implement it into your business. Our goal of the podcast is to create the best sports marketing podcast and take The Sports Marketing Huddle up to #1 on iTunes New & Noteworthy. One way you can help support the show is by subscribing to The Sports Marketing Huddle on iTunes and letting your friends who are in the sports and marketing worlds know about it.Your feedback is super important to us. We want to make sure that we deliver value for you and make this the best sports marketing show possible. You can connect with Brian & Rob on social media and let us know what you think (good or bad):Brian Cristiano -Twitter: @boldceo - Instagram: @boldceoRob Cressy - Twitter: @RobCressy - Snapchat: @baconsportsWebsites:BOLD Worldwide: http://www.boldworldwide.comCress Media: http://www.cressmedia.comBacon Sports: http://www.baconsports.comFacebook:BOLD WorldwideBacon SportsCress Media

The only time anyone seems to care about commercials is during the Super Bowl. That's why Fox is able to get $5 million for a 30 second ad slot. For this upcoming Super Bowl, Fox is building out a live commercial concept. Brian Cristiano and Rob Cressy dish about what Fox's live Super Bowl commercial concept could look like. What sort of live commercials would make sense for brands? How can they add more fun and engagement while still making their commercial memorable?At the end Brian and Rob give actionable advice on what you can implement into your business from live Super Bowl commercials. - In each episode of The Sports Marketing Huddle, CEO of BOLD Worldwide Brian Cristiano, and Founder of Cress Media & Bacon Sports Rob Cressy give a forward-thinking perspective about some of the hottest topics in the world of sports marketing and then give you actionable advice on how you can implement it into your business. Our goal of the podcast is to create the best sports marketing podcast and take The Sports Marketing Huddle up to #1 on iTunes New & Noteworthy. One way you can help support the show is by subscribing to The Sports Marketing Huddle on iTunes and letting your friends who are in the sports and marketing worlds know about it.Your feedback is super important to us. We want to make sure that we deliver value for you and make this the best sports marketing show possible. You can connect with Brian & Rob on social media and let us know what you think (good or bad):Brian Cristiano -Twitter: @boldceo - Instagram: @boldceoRob Cressy - Twitter: @RobCressy - Snapchat: @baconsportsWebsites:BOLD Worldwide: http://www.boldworldwide.comCress Media: http://www.cressmedia.comBacon Sports: http://www.baconsports.comFacebook:BOLD WorldwideBacon SportsCress Media