The title of this podcast episode might sound dramatic, but it’s 100% true. There are copywriting experts touting this strategy. It’s so incredibly risky and, well, Nicki and Kate don’t want this strategy to put your copywriting success at risk. Because this strategy sounds good. The idea is that, if you can get your copywriting portfolio to show up in search results when people Google “copywriters” or copywriting in your specific area, then clients will just come to you. That sounds great, doesn’t it? But here’s the thing: you can’t rely on SEO for landing clients. On this episode of the Build Your Copywriting Business podcast, Nicki and Kate both get a little fiery. Because this strategy is truly dangerous. It’s a recipe for not hitting your copywriting goals. Listen now to hear why this strategy is such a bust and where you should focus your time instead. --------------- Mentioned in the Episode Ep. 5: Why Choosing a Copywriting Niche is Terrible AdviceEp. 10: Your Ideal Clients Want You to Pitch Them Related Links SEO Copywriting Guide for Search Result Ranking SuccessEp. 93: The SEO Copywriting MythSEO Copywriting & Strategy 101: How to Write SEOEp. 84: When to Break the Copywriting Niche Rule --------------- Get Free Copywriting Training here 

We’ve talked a lot about boundaries. You know they’re important … … but how are you with enforcing your boundaries? It’s all too easy to let those boundaries slide.  And the message your sending when you set a boundary, but don’t enforce it, is that none of your boundaries mean anything. Brutal, but true. On this episode of the Build Your Copywriting Business podcast, Nicki and Kate are sharing their best tips—from both the copywriter and client perspective—on how you can more easily set and stick to your boundaries. We all want our clients to like us and respect our work. But respecting us as professionals requires us to enforce those boundaries—even though we’re not raised to advocate for ourselves and say, “No, that’s not okay.” Doing that can make us uncomfortable. But it’s essential to your success—and your sanity. --------------- Mentioned in the Episode Episode 134: Keep Copywriting Fun: 3 Must-Implement Business Boundaries Related Links Setting Boundaries as a CopywriterWhat Are Your Copywriting Business Rules? --------------- Get Free Copywriting Training here 

Ever set your mind to make a change (like, oh, say buying a course?), ready to dig in and go full steam ahead and then … … find life getting in the way? That was the start of Crystal’s journey. But, she kept seeing fellow Comprehensive Copywriting Academy students posting wins in the student-only Facebook group. She knew life was always going to get in the way—and change was always going to feel uncomfortable. So, two years later, she’s back with tactics she’s learned from her PhD program in Applied Behavior Analysis—and she’s sharing them with us. On this episode of the Build Your Copywriting Business podcast, Kate and Nicki had the privilege to chat withe Comprehensive Copywriting Academy student Crystal about her story.  Plus, she’s sharing her top tips for making progress on even your biggest goals—even when life gets in the way. --------------- Mentioned in the Episode Streaks AppJulia Cameron’s “The artist’s way” Related Links Episode 158: Set Your Future Self Up for Success Right NowEpisode 143: Business Builder or Time Waster?When You Need to Get Down to Work: The 5 Second Rule --------------- Get Free Copywriting Training here 

Last week, Kate and I busted through some of the most common copywriting myths (if you missed it, you can catch that episode here!)  This week? You guessed it: the last of some of the most prevalent (and, yup, still dangerous) copywriting myths. This is the information we wish we had when we were starting out. It’s all too easy to dwell on the negatives and the “what ifs.” If we focused on what we want instead of dwelling on those negatives and “what ifs,” we would hit our goals so much faster. (Not to mention save ourselves so much mental, physical, and emotional pain!) On this episode of the Build Your Copywriting Business podcast, Kate and I are shattering seven more copywriting myths. Let’s bust these myths once and for all and focus on the tactics that will move your business forward! --------------- Mentioned in the Episode Ep. 5: Why Choosing a Copywriting Niche is Terrible AdviceEpisode 84: When to Break the Copywriting Niche RuleEpisode 195: Freelance vs. Contract: Which is Better?Episode 173: How to Elevate Your Profile & Land Copywriting Clients on LinkedIn Related Links Top Copywriting Myths & Misconceptions (And the Truth Behind Them!)Ep. 93: The SEO Copywriting Myth5 Myths of Working in an Office as a Copywriter --------------- Get Free Copywriting Training here 

Turns out, just because it’s on the Internet doesn’t mean it’s true. 😉 Now, many of us know this, but it can be easy to believe things we read or see—even on an unconscious level … … And some of those things may be getting in the way of you achieving your full copywriting success—or even preventing you from getting into copywriting in the first place!  Raise your hand if you’ve heard any of these: It’s hard to find copywriting workCopywriters work long hours.You have to know someone to get hired as a copywriter.You have to be clever (or funny, even!) to be a copywriter. 🙋🙋‍♀️🙋‍♂️ On this episode of the Build Your Copywriting Business podcast, Nicki and Kate are busting through all-too-common copywriting myths.  And we had so many myths to bust that this is part 1 of a 2-part series. --------------- Mentioned in the Episode Ep. 52: What to Do Before Your Copywriting Interview (Part 1 of 3)Ep. 53: Ace Your Copywriting Interview (Part 2 of 3)Ep. 54: Post-Interview Must Dos (Part 3 of 3)Ep. 61: Juggling Multiple Copywriting Clients Related Links Ace These Copywriting Interview Questions to Land the JobHow To Prepare for a Copywriting InterviewInterview Tactics to Get an Copywriting Ad Agency JobEpisode 173: How to Elevate Your Profile & Land Copywriting Clients on LinkedInBONUS – Laser Coaching: How Do I Find Clients for Freelancing?Ep. 10: Your Ideal Clients Want You to Pitch Them --------------- Get Free Copywriting Training here 

“Pitching is hard.” “I am scared to meet with clients.” “I can’t become a copywriter.” Do any of these sound familiar? The patterns we create by feeding our brain certain narratives is the ultimate roadblock to our success. It becomes a self-fulfilling prophecy. What we tell ourselves has a huge impact on what we believe—whether we notice these narratives or not. On this episode of the Build Your Copywriting Business podcast, Nicki and Kate are digging into some of the ways they get in their own ways. But as Nicki and Kate’s stories demonstrate, what we believe is often not only not true, but not beneficial to what we want to do and where we want to go. As they share their stories of self sabotage, Nicki and Kate are also sharing ways you can start to notice these patterns and break the cycle. --------------- Related Links When to Be in Client-Finding ModeFrustrated, Disillusioned, and/or Procrastinating? It’s Time to Go to War[BONUS]: Finding Confidence Learning Something NewBONUS Laser Coaching: Build Confidence & Overcome Imposter Syndrome as a CopywriterEpisode 162: #1 Secret for Copywriting Success --------------- Get Free Copywriting Training here 

Does the word “sales” give you the heebie jeebies? It did for Jared, too. Jared was working in tech when he started a blog about customer success, software as a service, and other tech topics. But … he was in technology. He wasn’t a writer, right? And he certainly didn’t want to sell his services. Ick. Spoiler: he’s now partnered with the largest entrepreneurship network in Arizona. On this episode of the Build Your Copywriting Business podcast, Jared is sharing his story from how he went from being unemployed for nine months to  He’s also sharing his tips for working through questions like, “Are they interested in my services?” and “Am I really worth what I am trying to sell? Is my pricing right?” The big secret? Getting curious. Listen in to hear Jared’s tips for using curiosity as a super power.  -------------- Mentioned in the Episode www.sharpbrandcopy.comSKOOL Community Related Links 8 Tips for Networking SuccessUse Copywriting Networking to Help Land More Clients5 Keys for Getting Valuable Connections on LinkedInBONUS: Build Confidence & Overcome Imposter Syndrome as a CopywriterBONUS – Laser Coaching: A Copywriter’s Guide to Creative Thinking --------------- Get Free Copywriting Training here 

Copywriting is one of the most flexible careers (You’ve probably heard us say that so many times you’re like, “Nicki and Kate, we know!.”) Just because its flexible does not mean there aren’t certain rules, or laws if you will, that you need to follow. Now, if you break the laws will you get a ticket? Nah. But you may see less work coming in or less repeat work. On this episode of the Build Your Copywriting Business podcast, Nicki and Kate are digging into eight must-upload laws—starting with law #1: ABP. Listen in to learn the eight laws and how you can make upholding them part of your routine. --------------- Mentioned in the Episode Part-Time Attorney, Part-Time Copywriter – Leslie’s Story Related Links Common Copywriting Mistakes You Cannot MakeCreative Brief: The First Step to Any Successful Copywriting ProjectHow Can You Know if a Copywriting Deadline is Doable?The Right Way to Invoice Your Copywriting ClientsPaying Freelance Writer Taxes in 20244 Things Most Copywriters Get Wrong on Their Portfolio WebsitesEp. 7: Freelance Job Sites Are Bad NewsCreative Ways to Market Yourself as a Copywriter --------------- Get Free Copywriting Training here 

You don’t have a crystal ball to predict the *exact* copy that will resonate with your client’s audience. But, you do have a different tool that can help: A/B testing. A/B copy tests—comparing one element of copy to the same element with different copy—helps you learn what makes your client’s audience tick. (For example, you may have two ideas for a subject line—how do you know which one is better?! Test!) Now, as a copywriter, you don’t need to run these tests. But you can certainly recommend tests to your clients—and provide the copy for them. It’s another way to show you’re a strategic partner (and another way to potentially land some more work with your existing clients!). Listen in to hear five email tests you can recommend to your clients. Nicki and Kate break down what these tests are, how you can pitch them to your clients (very low key!), and what you need to deliver copy-wise to thrill your clients. --------------- Mentioned in the Episode Why I Named My Company Filthy Rich Writer Related Links Top 3 Biggest Email Mistakes Copywriters MakeThe Most Important Piece of Email CopyWhy You Need to A/B TestingWhat’s a Copy Test? --------------- Get Free Copywriting Training here 

Freelancing or contracting: what’s the difference? There are differences between the two and, as a copywriter, you have the flexibility to work full or part time, as well as an employee, as a freelancer, or contractor. Most of us are familiar with what it’s like to be an employee. And because we’re familiar with it, it feels “safer.” But there’s nothing that makes being an employee safer (in fact, it’s often “safer” being a freelancer). If you’ve been intrigued by contracting or freelancing, but don’t know where to start, this episode is for you. Nicki and Kate talk about the differences between the two, as well as the differences between these types of positions and being an employee. By the end of the episode, our hope for you is that you understand contracting and freelancing just a bit better. Being open to contracting and freelancing can open up a world of opportunities as a copywriter. Listen now! --------------- Mentioned in the Episode Freelance Copywriter Benefits: How to Build Your Own Benefits Package3 Steps to Taking a Vacation as a Freelance CopywriterEp. 11: Tax and Bookkeeping Tips for Freelance CopywritersWhy Copywriting is One of the Most Enjoyable, Flexible Careers Related Links What is the Difference Between Freelance Copywriting and Contract Copywriting?Copywriting Contracts: Do You Need to Send Them to Clients?Marketing Trends for Freelancers and Contractors in 2024Can You Break Your Copywriting Contract Early?Why We Love Working as a Contract Copywriter (And You Should, Too) --------------- Get Free Copywriting Training here 

You wake up in the morning, excited to start the day … then remember you have to go to work.  *Groan* Burnout: we’ve all been there. For Leslie, it turned out she still enjoyed being an attorney—just not full time. But, like all of us, there are still bills to pay. On this episode of the Build Your Copywriting Business podcast, Leslie is sharing how— instead of completely leaving her career as an attorney behind—she added copywriting as a source of income. Now, Leslie is a part-time attorney and a part-time copywriter, giving her the best of both worlds (minus any of the burnout). Whether you’re still considering to go all-in on copywriting or you’ve already committed to working as a copywriter, Leslie’s story has a ton of inspiration on how you can rethink your career to make it exactly what you want.  --------------- Mentioned on This Episode www.copy-hero.com Related Links Who Are the Clients for Copywriters?Best Backgrounds and Degrees for Getting Into CopywritingEp. 120: Most Common Copywriter BackgroundsEpisode 189: Before Starting a Copywriting Side Hustle … Listen to This --------------- Get Free Copywriting Training here 

As writers our clients hire us to … well … write! So, what happens when you know your client wants to take the copy in the wrong direction? Do you speak up? Or do you just roll with what they want? As you’ll hear in this laser coaching session, there are a few ways to tactfully and professionally disagree with your client in a way that further positions you as a valuable copywriting partner. Ultimately, is it their decision? Yes. But that doesn’t mean you have to sit back and watch as (more!) bad copy gets put out in the world (especially if it’s a piece you really want in your portfolio). Listen in to hear the tactics you need to use. --------------- Mentioned on This Episode What’s a Copy Test?Ep. 56: What is a Copywriting Test and Should You Do One? Related Links Why You Need to A/B TestingThe Most Important Piece of Email CopyTop 3 Biggest Email Mistakes Copywriters Make --------------- Get Free Copywriting Training here 

Having the ability work from anywhere is a HUGE benefit of being a copywriter. For many of us, that means we can visit and spend more time with loved ones. And that’s a huge perk—we love our friends and family! It’s 100% doable to work from their homes. But working remote from family and friends’ homes is a very different experience than working from pretty much anywhere else. If you think you’ll get the same amount of work done, or the same type of work done: surprise! That’s not realistic. Even if you tell friends and family—and they know you’re working—hiccups are inevitable. On this episode, Nicki and Kate are getting realistic about what to expect—and what you can do—when working around friends and family. Going into this environment with this knowledge is half the battle for maximizing success and minimizing frustration. --------------- Mentioned on This Episode 6 Must-Pack Items to Write Copy Overseas Related Links Is it Really Possible for Copywriters to Work Entirely Remotely?7 Tips to Living the Digital Nomad Lifestyle as a CopywriterHow Can I Work Remotely from Anywhere in the World? --------------- Get Free Copywriting Training here 

Are you ready to stand out in your next copywriting interview or discovery call? Whether you’re applying for an on staff position or a freelance role, the key to success lies in the right preparation. That’s why we’re taking you back to this must-listen episode of the Build Your Copywriting Business podcast, where Nicki and Kate share their top tips on how to ace the prep for your copywriting interview. You’ll learn key steps that many copywriters overlook—steps that could be the difference between landing the job or not. Tune in now to boost your chances of securing your next copywriting gig! (Psst: You’ll also want to check out part two to know what to do during the interview and part three to set yourself apart from the competition once the interview is over!) --------------- Mentioned on this Episode Ace Your Copywriting Interview (Part 2 of 3)Post-Interview Must Dos (Part 3 of 3) Related Links Questions to Prepare For in a Copywriting Job InterviewCopywriting Q&A: Super-Charged Job-Hunting TacticsHow to Elevate Your Profile & Land Copywriting Clients on LinkedIn --------------- Get Free Copywriting Training here 

Learn the indispensable traits that forge a successful copywriter with Nicki and Kate. From resilience to creativity, learn the insider attributes that could shift your writing career into high gear. It’s not just about witty words; it’s the hustle, learning curve, and more in this value-packed discussion. Are you embodying the characteristics that clients covet? Tune in and uncover the facets of a copywriting ace! --------------- Mentioned on this Episode 11 Traits of the Most Successful Copywriters Related Links What Does it Take to Become a Copywriter?Confused About Where to Start Your Copywriting Career? This One’s For You --------------- Get Free Copywriting Training here 

"It wasn't even a stepping stone; it was a springboard for my career!" Like most Comprehensive Copywriting Academy students, Audrey had no idea what copywriting was. She was working as an interior designer before she was sidelined by an illness that forced her to leave her job. Looking for a job with more flexibility, she discovered copywriting. Audrey went from feeling heartbroken leaving a job she loved, to discovering another career she loved. She was shocked at how much copywriting work was available to her and landed her first clients in her first months. Listen in as she shares why she gravitated to a niche, how she balances two different jobs in two different industries, and what she loves most about the CCA. Plus, she's revealing why she doesn't have a portfolio. Get out a pen and paper or a Google doc: Audrey is dropping some massive gems for landing work fast. --------------- Mentioned on This Episode Ep. 5: Why Choosing a Copywriting Niche is Terrible AdviceEp. 84: When to Break the Copywriting Niche Rule Related Links Too Afraid to Pitch? Business Owners WANT Your Copywriting PitchesThe Simplest Way to Start Finding Copywriting ClientsFind Copywriting Clients by Networking in the Right PlacesLand Copywriting Clients With These 35 TipsThe Three Steps to Career ChangeValue-Based Pitches, English-Language Nuances, and About Pages --------------- Get Free Copywriting Training here

One of the biggest reasons that people “don’t make it” as a copywriter? Undercharging. (Or worse, charging by the word.) But on the flip side, you also have to be careful not to overshoot the market rate for your expertise. As you can already see, pricing your services is a delicate balance to master. And with no exact formula to tell us how to do it, calculating your rates can feel like an impossible task. Luckily, Nicki and Kate are on hand to make it a whole lot easier! Listen in as they dig into the key factors you need to consider in your pricing, such as experience, location, rush time, meetings, and more. Plus, discover the types of questions you need to ask clients *before* pricing your services. --------------- Related Links Why Most Advice About How to Price Your Services is Dead Wrong for YouCopywriting is Only 1/3 Writing, Here’s Why That Affects How You ChargeWhat Copywriters Charge for Content WritingWhen and How to Raise Your Copywriting Rates --------------- Get Free Copywriting Training here 

Ditch the corporate chains and jump into the dynamic world of freelancing with Nicki & Kate! Unravel the myths behind losing benefits as they dive deep into healthcare, retirement perks, and endless vacay possibilities—proving the freelance lifestyle’s true worth. Ready to redefine your work-life? --------------- Mentioned on this Episode How to Build Your Own Benefits as a Freelancer Related Links Freelance Copywriter Benefits: How to Build Your Own Benefits PackageDo Copywriters Need Insurance? --------------- Get Free Copywriting Training here 

If you’re someone who thrives on interactions with other people, you might be wondering if the sit-alone-at-a-desk-and-write copywriter lifestyle would work for you. Equally, if you’re more introverted, you might be worried about client interactions draining all your energy.  Whichever camp you find yourself in, we want to make sure you get the most enjoyment out of your new career. That’s why we’re rewinding back to this special episode of the Build Your Copywriting Business podcast, where you’ll hear Nicki and Kate talk about what it’s like to work as a copywriter, whether you’re an introvert, extrovert, or even an ambivert! Tune in now to discover how to make the career work for *your* personality type. --------------- Related Links Copywriting Success Secrets for ExtrovertsFreelance Copywriting for IntrovertsCopywriting Success Secrets for Introverts --------------- Get Free Copywriting Training here 

If the thought of networking sends shivers down your spine, rest assured, you’re not alone. Especially for introverts, the prospect of “putting yourself out there” can feel intimidating. But as Comprehensive Copywriting Academy student Lizzie discovered, every relationship and opportunity starts with making connections. Join us as we delve into Lizzie’s journey, where networking played a pivotal role in transitioning from her old job as a business analyst to a full-time, three-months-booked-out copywriting pro! Discover Lizzie’s top secrets to network building as an introvert, insights on thriving as a copywriter with ADHD and autism, and some of the incredible opportunities that have stemmed from networking for Lizzie. --------------- Mentioned on this Episode View Lizzie’s profile Related Links The One Question That Makes Copywriting Networking EasyCan an Introvert Be a Successful Copywriter?Thriving as a Neurodivergent Copywriter – Cleo’s StoryHow to Elevate Your Profile & Land Copywriting Clients on LinkedIn --------------- Get Free Copywriting Training here 

The Freelance vs. full-time debate with Nicki and explore why gigging might just be your golden ticket to career freedom. Learn how to secure copywriting gigs like a pro, the misconceptions about job security, and how to take control of your income. Get ready for a revelation-packed episode that could redefine your work life! ----------------- Mentioned on this Episode The Illusion of Safety: Freelance vs. Full-Time Copywriting Related Links Listen: Why Freelancing in a Recession is Wildly EffectiveThe New Truth of Today’s Working WorldHow to Avoid a Work Dry SpellIs It Better to Be an On-Staff Copywriter or a Freelance Copywriter? --------------- Get Free Copywriting Training here

Balancing personal and professional lives is challenging enough when building a freelance business. But throw in a major life transition like divorce or a breakup, and it can feel downright daunting.  In this episode, we’ve invited three remarkable students from the Comprehensive Copywriting Academy—Cleo, Nicole, and Dorothy—to shed light on what it’s like to navigate a breakup while freelancing. While divorce is a life event that no one hopes to face, they all show us why it doesn’t have to spell the end of your business (or your life!) and that you can come out stronger on the other side. Listen in to hear their personal stories of managing breakups alongside freelancing responsibilities, practical tips for handling work and emotions, and the importance of leaning into community. --------------- Mentioned on this Episode Starting a Copywriting Business with a Chronic Illness – Dorothy’s Story Related Links Copywriting Lets This Mom Live Life on Her Own TermsBuilding a Copywriting Business as a Mom – with Kate K, Dorothy & JenThriving as a Neurodivergent Copywriter – Cleo’s Story --------------- Get Free Copywriting Training here 

Wondering if copywriting is something you can dip your toes into as a side hustle? Copywriting can be a fantastic (and very lucrative!) side gig that fits perfectly alongside a 9-5. But if you want to make it a fulfilling and great paying side hustle, there are some considerations to keep in mind… Join Nicki and Kate as they walk us through what you need to know before building a copywriting side hustle. You’ll hear expert advice around time management, finances, work boundaries, and more! Plus, get insights on how to successfully transition from a side hustle to a full-time copywriting career, just like many of our Comprehensive Copywriting Academy students! --------------- Mentioned on this Episode Build a Copywriting Business While Working 9 to 5 (with Grace Nelson)Copywriting as a Side Hustle – Alicia’s StoryHow to Be a Part-Time Copywriter with a Full-Time JobBalancing a Copywriting Career with an Acting CareerBuilding a Copywriting Side Hustle With a Full-Time Job – Claire’s StoryBridging the Gap from Quitting a Job to Full-Time Freelance Related Links Can Copywriting Be a Side Hustle?How to Be a Part-Time Copywriter from HomeThe Secret to Sustaining Freelance Copywriting Success --------------- Get Free Copywriting Training here 

Are you considering getting into copywriting but worried that you’re “too old” to pivot into a new career? Is it too late? Am I past the point where I can make a change?  Over the years, CCA student Kelly has worn many hats: lawyer, fundraiser, freelance writer, academic program director… But the one constant has been her love of words. Kelly is living proof that when you can write great copy, you are not too old, too young, too undereducated, or too anything to learn how to become a copywriter. Listen in to Kelly’s interview to hear how her age has been an asset in building a thriving copywriting career. --------------- Mentioned on this Episode View Kelly’s Portfolio Related Links The Three Steps to Career ChangeChanging Your Career to Copywriting While at Your Existing JobBest Backgrounds and Degrees for Getting Into CopywritingDo You Have What It Takes to Become a Copywriter? --------------- Get Free Copywriting Training here 

Are you considering a transition into copywriting but struggling to ignore the nagging voice telling you it’s “manipulative” or “unethical”? Many people associate marketing with the “icky” feeling of being sold to, thinking it’s all about pushing unwanted products onto reluctant buyers. But copywriting *isn’t* about sleazy tactics or tricking people into buying things they don’t need. In this episode, Nicki and Kate are challenging the misconceptions around advertising, showing how it can fulfill genuine needs and create positive, lasting relationships between businesses and customers. Listen in now to discover how you can make a meaningful impact as a copywriter! --------------- Related Links Reframing Your Copywriting Goals to Align with Your ValuesLand Copywriting Clients With These 35 TipsWhat Is Copywriting?Why You Should Make Your Audience Anxious --------------- Get Free Copywriting Training here 

One of the most difficult psychological shifts for new business owners is going from an employee mindset to a business owner mindset. Most of your life, you’ve likely operated as a consumer: waiting for a paycheck so you can take care of your expenses. And when things get challenging in the economy, your instinct is to tighten the purse strings and focus on saving.  But as a business owner, you have many opportunities to make investments in your business, which have the power to pay for themselves many times over. So in this episode, we’re exploring the importance of spending *strategically* in your business to drive growth. Listen in now to make sure you are thinking like the business owner that you are and want to be, instead of the consumer that you used to be. --------------- Mentioned on this Episode 3 Tips for Combatting Imposter SyndromeOvercome Scarcity Mindset as a CopywriterFace Your Freelance Finances FearsWant to Earn Six Figures as a Copywriter? Get Your Finances in OrderActual Freelance Copywriting Salary: Digging Into One Copywriter’s Numbers Related Links Top Copywriting Advice from Working Copywriters#1 Change That Will Double Your Copywriting IncomeMaster Your Money MindsetSet Your Copywriting Business Up for Financial Success --------------- Get Free Copywriting Training here 

Pitching is the only way to truly control your copywriting business’ success. But when it comes to sitting down to actually do it, our brains love to come up with all kinds of reasons *not* to hit “send”. “Oh, that company is waaay too big to pitch, they would never need my help!” or, at the other end of the spectrum, “A solopreneur? They’d never be able to afford a copywriter!” In this episode, Nicki and Kate remind us that when you hold back on sending out pitches, you’re actually doing a major disservice to everyone out there who needs you (companies big AND small). Listen in now to learn why these pitching assumptions that could be costing you opportunities (and money!). --------------- Related Links Too Afraid to Pitch? Business Owners WANT Your Copywriting PitchesHow NOT to Pitch Potential Copywriting ClientsHow to Pitch Copywriting Services to AgenciesHow to Find and Write for Solopreneurs5 Ways to Vastly Improve Your Pitches to Would-Be Copywriting Clients --------------- Get Free Copywriting Training here

Since she was old enough to hold a pen, Comprehensive Copywriting Academy student Rachael Kelly has been writing and telling stories. But figuring out how to turn that passion into a well-paying career? That was the part Rachael struggled with—and crummy job-bidding sites like Fiverr and Upwork were (ahem, unsurprisingly) *not* the answer! In this interview, we find out how the knowledge and support Rachael gained from the CCA course gave her the much needed confidence to push herself out of her comfort zone and start landing clients. Listen in to find out how Rachael has shaped a copywriting career that means she never has to “work” a day again and the exciting new role which has not doubled, but TRIPLED her income! -------------- Mentioned on this Episode View Rachael’s Portfolio Related Links The Real Math on Job Bidding Site “Success”How NOT to Pitch Potential Copywriting ClientsOvercoming Copywriter Imposter SyndromeHow to Optimize Your Copywriting LinkedIn Page --------------- Get Free Copywriting Training here

For most freelancers, not having *enough* work is often the greatest fear. But having too much work? Psshh, there’s no such thing, right?! Well, as wild as it sounds, there will probably come a point where you are overloaded with copywriting projects. Yes, this might sound like a bit of a “first-world” freelance issue when you’re yet to land your first client. But trust us—it doesn’t take much to suddenly become overwhelmed if you don’t have the right boundaries and systems in place. If you do find yourself drowning in copywriting work, Nicki and Kate are on hand in this episode, sharing the best tactics to deal with a swamped schedule. But that’s not all—they’re also digging into the proactive steps that will prevent future overwhelm. Listen in now to steer clear of the dreaded “feast or famine” trap and set yourself up for sustainable success. --------------- Related Links What Are Your Copywriting Business Rules?Amp Up Your Copywriting Productivity With Ultra SchedulingWhen the [ahem] Stuff Hits the FanHow Can You Know if a Copywriting Deadline is Doable? --------------- Get Free Copywriting Training here 

As a freelance copywriter, your business depends on getting work—whether it’s from existing or new clients. But managing multiple clients (and clients-to-be) with different needs, deadlines, and expectations can get a little hectic. So how can you protect your time, energy, and creativity without compromising on your quality of communication (or your own sanity)? In this episode, Nicki and Kate share their top tips for effectively communicating with clients, right from the initial outreach, all the way to project completion. Listen in now to find out how to set yourself up for successful communication with a client from the get-go, how to make sure you’re *never* at a client’s beck and call, and if texting clients is a smart move or a recipe for disaster. --------------- Mentioned on this Episode One Sec AppHunter.ioRocketReach Related Links Learning to Effectively Communicate as a CopywriterWhat Are Your Copywriting Business Rules?You Don’t Have to Work With Clients You HateHow NOT to Pitch Potential Copywriting Clients --------------- Get Free Copywriting Training here 

Whether you want to work as a copywriter on staff or as a freelancer, it’s always worth taking a look at job listings. (But remember: job postings are just a small fraction of the available opportunities!) The trouble is, many people get discouraged when they see the dreaded line: “Must have at least two years of experience”. One of the biggest mistakes people make when looking at job descriptions is taking everything as written in stone. But that is absolutely *not* the case! In fact, they’re really more of a wish list for the company. (And frankly, some are like that kid who writes to Santa Claus asking for the ability to fly!) In this episode, Nicki and Kate unpick some real LinkedIn copywriting job postings to show us why we shouldn’t say “no” to ourselves before someone else does. --------------- Mentioned on this Episode This Brand-New Copywriter Landed a Senior Copywriting Role Related Links Why Companies Requiring Experience for Copywriting Jobs is a Good ThingHow to Land Copywriting Work with an Ad AgencyToo Afraid to Pitch? Business Owners WANT Your Copywriting PitchesWhy Freelance Copywriters Should Still Apply to Full-Time JobsSupercharged Job-Hunting Tactics --------------- Get Free Copywriting Training here 

There’s a reason Dolly Parton (and many others!) found success singing about why working the 9 to 5 sucks—for a lot of people, it just does. And when you’re neurodivergent like Comprehensive Copywriting Academy student and coach Cleo, it can almost feel impossible.  But since going freelance as a copywriter and being in control of nearly every aspect of her professional life, it has made it a lot easier for Cleo to thrive. Not only is she financially supporting herself as a single parent, she’s also working a heck of a lot less than 40 hours a week. In this episode, we hear all of the ways having a neurodivergent mind has been an asset for Cleo as a freelance copywriter and the wider impact it’s having on her personal life, too. Plus, we get to hear about a pretty mammoth win that puts her in a very exclusive club with the likes of F. Scott Fitzgerald! --------------- Mentioned on this Episode 5 Books to Read Written by CopywritersView Cleo’s portfolioConnect with Cleo on LinkedIn Related Links Setting Boundaries as a CopywriterBuilding Your Career for Maximum FlexibilityTips for Neurodivergent Copywriters --------------- Get Free Copywriting Training here 

As consumers, we are surrounded by discounts tempting us to make all kinds of purchases. So as a copywriter, it’s natural to ask yourself, “Should I offer discounts to customers?” Spoiler alert: Not a smart move. While discounts and sales might seem like a quick fix, they’re not a great way to start landing more clients. The good news is, there *are* ways to make yourself more marketable to potential clients. Listen in to find out the dangers of discounting your rates and how to effectively encourage potential clients to take action! --------------- Mentioned on this Episode How to Set Your Copywriting Rates Related Links Are Your Copywriting Prices Leaving Money on the Table?Why Most Advice About How to Price Your Services is Dead Wrong for YouCopywriting Is Only 1/3 Writing—Here’s Why That Affects How You ChargeSet Your Copywriting Business Up for Financial Success --------------- Get Free Copywriting Training here 

It’s a question that pops into most aspiring—and even established—copywriters’ minds at some point: “What if I fail?” Our brains LOVE to catastrophize and fear the worst (just another great perk of being a human…). But if you notice yourself descending into a spiral of negative thoughts, the good news is that one simple method can combat all of your panic-inducing “what if” scenarios. If you’re the type of person who tends to give yourself a hard time over every little setback (yes, we’re looking at you, high achievers!), you’ll definitely want to listen in to today’s episode. Join Nicki and Kate as they unveil a powerful tactic to reboot your confidence and remind you that, yes, you *can* do this! --------------- Mentioned on this Episode Why Some Copywriters Fail Related Links Why People Tell You “Copywriting Is Hard to Get Into”Fight These 10 Fears with a Systematic ProcessWhy Setbacks and “Failures” Don’t Mean What You Think They Do --------------- Get Free Copywriting Training here 

As the owner of a freelance business, you *want* to keep growing but it can be hard to know where to go next in a way that stays true to your vision. And most importantly, how do you get there without burning out? As the leader, you’re steering the ship of your business solo, and it can feel lonely without anyone to help you make sense of what’s next.  Instead of following someone else’s roadmap or throwing more shiny objects at the problem, it’s time to craft your own path to success. Meet Jessica Lackey, a strategy and operations advisor who combines her wealth of experience working within a huge range of businesses—from global brands to solopreneurs—with a human-centered approach, to help entrepreneurs grow and scale sustainable businesses. She joins Nicki and Kate to help you think more deeply about your business’s challenges, goals, and how to build a solid foundation from the roots up. --------------- Mentioned on this Episode Visit Jessica’s WebsiteFollow Jessica on LinkedInFollow Jessica on Instagram Related Links The Fastest Way to Grow Your Copywriting BusinessCareer Resolutions to Make Right NowYour Copywriting Business Plan for a Successful YearPreventing Burnout as a Copywriter5 Ways to Instantly Improve Your Copywriting Portfolio Site --------------- Get Free Copywriting Training here 

Life has a funny way of coming full circle sometimes. But if you’d told ex-teacher Rebecca that, just ONE YEAR after signing up to the Comprehensive Copywriting Academy, she would be copywriting for the Filthy Rich Writer team…well, it’s safe to say she would have laughed in disbelief. In this episode, we find out the secret ingredient that set her pitch apart from the rest—and helped her land a client she *never* thought was possible. Listen in to hear more about how the CCA paved her escape route out of teaching, allowing her to enjoy more freedom and flexibility as a new mom. --------------- Mentioned on this Episode Rebecca’s PortfolioAre You Living in the Gap or the Gain? Related Links Transitioning Out of Teaching to Copywriting – George’s StoryHer Goal Was to Replace Her Teaching Income in 5 Months: She Did It in 6 WeeksGreat Summer Job for Teachers: CopywritingToo Afraid to Pitch? Business Owners WANT Your Copywriting Pitches --------------- Get Free Copywriting Training here 

The arrival of a new year often sparks an enthusiasm that makes us set wildly ambitious resolutions. Shed 60 lbs? On it. Become fluent in French? Let’s go. And then would you believe it, a few weeks down the line, you’re done. One of the biggest reasons why resolutions are set up for failure is because we never stop to break it down into smaller steps. While we absolutely encourage you to have goals or resolutions (which, by the way, don’t have to start on January 1st!), we also need to make sure we take the *right* approach. In this episode, Nicki and Kate break down how to make our goals more effective, more fulfilling, and more fun! --------------- Mentioned on this Episode Fire a Copywriting Client—Without Burning Bridges Related Links Are You Living in the Gap or the Gain?Is Manifesting a Copywriting Career Bogus?Your Copywriting Business Plan for a Successful YearSet Your Future Self Up for Success Right Now --------------- Get Free Copywriting Training here 

Whenever we embark on something new, it can be tempting to go out and buy allll the new accessories to help you get started. “But a shiny, new desk will make me *feel* professional…and THEN I can do the work, right?!” Well, we hate to break it to you but…a new desk is *not* going to magically boost your productivity.  In fact, the “urge to splurge” is often just resistance showing up and trying to distract us from doing the work we need to do. So in this episode, Nicki and Kate remind us of the absolute essentials to kickstart your copywriting career, as well as the “nice-to-haves” that might come further down the line (when you have regular income coming in!). --------------- Mentioned on this Episode Best Free Software for CopywritersDubSado (for client tracking and invoicing)Asana (for project management). Related Links What Software Do You Need to Run Your Copywriting Business?Home Office Essentials for a CopywriterWhat Does a Typical Copywriter Day Look Like? --------------- Get Free Copywriting Training here 

You *know* LinkedIn is important for landing work but when it comes to building or updating your profile…well, taking a nap always seems like a better option. But LinkedIn can strongly impact your career and by taking the right steps to optimize your page, you could be attracting job leads and recruiter connections while you sleep! In this episode, Nicki and Kate are running through some of the most important changes that will zhuzh up your copywriter LinkedIn profile and make yourself irresistible to hiring managers, potential clients, and recruiters! --------------- Mentioned on this Episode What to Do Before Your Copywriting Interview  Related Links How to Optimize Your Copywriting LinkedIn PageYour Ideal Clients Want You to Pitch ThemBusiness Builder or Time Waster? --------------- Get Free Copywriting Training here 

Have you ever scrolled past copywriting roles at big-name companies, feeling like they’re out of your league? “There’s no WAY they’d consider hiring someone like me!” Many of us have doubted whether those big, corporate giants would ever give us a shot. But today, we’re about to share a story that proves those internal doubts wrong… When Comprehensive Copywriting Academy student Shelby landed an interview at a big corporation, she certainly thought it was one of those “’too good to be true” scenarios. Little did she know, her unique approach would be key to standing out from the crowd and securing the position! Tune in to discover the two key ingredients that helped Shelby land the job of her dreams. --------------- Mentioned on this Episode View Shelby’s portfolio site Related Links Can Copywriting Be a Side Hustle?1 Year to a Senior Copywriter Promotion – Kelsey’s StoryWhy Freelance Copywriters Should Still Apply to Full-Time JobsHow To Prepare for a Copywriting InterviewAce These Copywriting Interview Questions to Land the Job --------------- Get Free Copywriting Training here 

“Wait, my copy is going to be put to the test?! What?!” Anything that mentions the word “test” always sounds scary but don’t panic! When a client starts to talk to you about potentially running tests on your copy, this is something that you should not only embrace, but even be excited about. Testing your copy is a chance for you to better serve your client, allowing you to learn a lot about what resonates with a particular audience. In this episode, Nicki and Kate discuss how testing works, as well as different opportunities for testing copy that could help you deliver more value and drive better results. --------------- Mentioned on this Episode What is a Copywriting Test and Should You Do One? Related Links Know Your Copywriting NumbersCopywriting Metrics: What You Need to Know --------------- Get Free Copywriting Training here 

We know by now that pitching clients is hands down the best way to control your workload and your income. But if you’re spending all your time pitching new clients, you could be missing a trick… Sometimes we forget that the easiest clients to pitch are the ones who already know you and love the work you’re doing. So today, Nicki and Kate are diving into the strategies for upselling past and current clients so that you can deliver more value, increase your income, and grow your business! --------------- Related Links Should You Package Your Copywriting Services?Too Afraid to Pitch? Business Owners WANT Your Copywriting Pitches --------------- Get Free Copywriting Training here 

OK, it’s time to ‘fess up. Is some laziness starting to creep into your copywriting? If you find yourself hitting “send” without a second look, resorting to tired seasonal puns (PLEASE no more “fall for falling prices”), or skipping the strategy stage…it might be time for a wake-up call. Our clients rely on us for the highest quality work and, as tempting as it can be to cut corners sometimes, it’s a sure fire way to start producing mediocre work. Listen in to discover the lazy behaviors you want to steer clear of to achieve copywriting success. Plus, Nicki and Kate reveal the lazy habits they’ve been guilty of too—no one’s perfect after all 😉 --------------- Mentioned on this Episode Wendy’s Ranch Tooth commercialAre You Skipping This Essential Copywriting Task? Related Links Keep Your Copywriting Creative Review from Going off the RailsThe Creative Project ProcessSelf-Edit Your Copywriting: Why It’s a Must & How To Do It --------------- Get Free Copywriting Training here 

Despite being born with a passion for writing, Comprehensive Copywriting Academy student just couldn’t seem to find a way to make it her full-time gig. But spending 20 years working in the bar and restaurant industry, living paycheck to paycheck, had started to take its toll physically and emotionally. Within a matter of months of starting the CCA course, Kelsey’s portfolio site was up and running and she landed the job of her dreams. Not only has she already bagged herself a promotion to senior copywriter (in under a year!), she also gets to work on some pretty exciting (ahem, KIM K!!) brand collaborations. Listen in to Kelsey’s story, which is a great testament to taking action, even when you have doubts. --------------- Mentioned on this Episode Kelsey’s portfolio Related Links Building a Copywriting Side Hustle With a Full-Time Job – Claire’s StoryBuild a Copywriting Business While Working 9 to 5Journalist Turned Copywriter – Dori’s Story --------------- Get Free Copywriting Training here

When you’re starting a new career in copywriting, you might run into some…less than helpful comments, shall we say. “Copywriting–is that actually a real career?” and “Is that even something you can make money from?” are some of the classics. But as Taylor Swift so wisely said: “The haters gonna hate (hate hate hate hate)” and you can’t live your life letting other people’s opinions hold you back from your goals. Whether they’re people from your inner circle or strangers online, listen in as Nicki and Kate dig into the best ways to handle anyone getting in the way of your copywriting success. --------------- Mentioned on this Episode Changing Careers to Become a Copywriter – Adele’s StoryWhy Some Copywriters Fail Related Links The Worst Advice for New Freelancers (And What to Do Instead)Why People Tell You “Copywriting Is Hard to Get Into”Which Work From Home Writing Jobs Are Real? --------------- Get Free Copywriting Training here 

While it’s not necessary to build a successful copywriting career, adding complementary skills to your toolbox can be advantageous. And–despite its name–content strategy can actually make a great pairing with copywriting. Experienced content strategist Amanda Hand joins Nicki and Kate in this week’s episode to dig into this role further and what it takes to create high-performing content that drives business growth. For anyone interested in the dynamic field of content strategy and SEO, Amanda is a must-listen voice! (Content writing…content marketing…content strategy…we know how confusing all the content buzzwords can be. But don’t panic–all will be explained in the episode!) --------------- Mentioned on this Episode What’s the Difference Between Copy and Content?#1 Secret for Copywriting SuccessLinkedIn SEO Keyword strategy course – a basic introduction to SEO keywordsHere’s a basic course Amanda asks writers to take on her team. It’s less than 2 hours and it helps them think about keywords and how to use them to help understand the user when writing.Find out more about Amanda’s SEO agency  Related Links What is Content Strategy? And How Is It Different from Copywriting?What You Need to Know About Being an “SEO Copywriter” --------------- Get Free Copywriting Training here 

We love recording the Build Your Copywriting Business podcast ... but sometimes we mess up. A lot. Luckily, we have the very best podcast editor, Julie, who makes us sound extra coherent. To celebrate her 3-year anniversary with the Nicki K Media team, we enlisted her husband Jay's help to put together this tribute to all the times we're caught saying "Sorry Julie" while recording. A project that started as a joke became a very serious reality. Enjoy this earworm of a song and show your appreciation for Julie's editing genius by leaving her a note in your review!

We can’t help but facepalm when a student tells us, “but I’ve heard you have to [insert terrible advice from a so-called copywriting ‘guru’]?” Despite its wealth of information, the internet has created an echo chamber of bad advice, especially for new copywriters. In this episode, Nicki and Kate roll up their sleeves and dig into some of the worst recommendations out there, from hand copying ads, to niches, and–dare we even mention–Upwork. You’ll also find out what *truly* works instead–well, at least for our 10,000+ copywriting students… --------------- Mentioned on this Episode 5 Ways to Improve Your CopywritingWhy Choosing a Copywriting Niche is Terrible AdviceWhat’s the Difference Between Copy and Content?Artificial Intelligence Copywriting: Do You Need to Worry?1 Copywriting Tactic You Should Avoid at All CostsWhat is a Copywriting Test and Should You Do One? Related Links How to Avoid the Copywriting Niche TrapWhat’s a Copy Test?Content or Copy: How to Tell the Difference and What Should You ChargeThe Real Math on Job Bidding Site “Success”Should I use job bidding sites like Upwork? --------------- Get Free Copywriting Training here