Successful copywriters come from all backgrounds and experiences, in fact, that unique perspective can make you a better and more valuable copywriter. Becoming a copywriter is not dependent on your background, but on how hard you are willing to work, if you are consistent and persistent, and if you are willing to follow the steps. Listen in as Nicki and Kate outline why your background does not matter and what you really need to find success in copywriting! -------------- Mentioned In This Episode: 11 Traits of the Most Successful Copywriters --------------- Get Free Copywriting Training here

When Jenni joined the Comprehensive Copywriting Academy in April 2021, she was working in a marketing role. Writing was part of her day-to-day work, but, like most CCA students, she didn’t know what copywriting was, much less that it was an entire career! Before she even finished the course, she was landing her first clients. Spoiler: in less than two years, she was managing a team of freelance copywriters and more than doubled her income. On this episode, Jenni shares a ton of valuable advice for copywriters looking to level up their own game, including the importance of your portfolio and how to calm your nerves when receiving feedback. --------------- Get Free Copywriting Training here

A unique selling point or unique selling proposition (USP) tells your prospective clients why they should hire you versus any other copywriter. What do you have that no other copywriter brings to the table? If you’re instinct is to say, “Nothing! There’s nothing unique about me!”, then you’ll want to listen in.  Whether you’re just starting out or you’ve been copywriting for awhile, it’s time to either write or revisit your USP. Nicki and Kate are breaking down how to write a compelling USP that will make it crystal clear to your prospective clients why you’re the best copywriter for the job. ---------------- Mentioned in this Episode 4 Steps to Write a Wildly Effective About Us Page Related Links Your Unique Selling Point: Set Yourself Apart from the Competition --------------- Get Free Copywriting Training here

It’s very tempting to purchase software to make us feel professional. But taking action and landing clients is what makes you a professional copywriter. Making professional purchases is often a distraction from doing the work we need to do. That said, there is tons of software for copywriters that has a free level and today Nicki and Kate are talking about 7 of their favorites. While you may not get all the features at once, you can use the software and find what works to you. Then, when and if the time comes, you can upgrade…if it’s going to pay for itself many, many times over. --------------- Mentioned in this Episode: Asana [Note: this is an affiliate link]CalendlySpotifyToDoistFreedom --------------- Get Free Copywriting Training here

Getting feedback is not, by its nature, negative. Copywriters should all expect to get feedback other than “this is amazing, thank you!” We’re not in our clients heads. There may just be information they forgot to share or you didn’t think to ask—it’s a collaborative process!  But what happens when a client isn’t happy with the quality of the work or how the project turned out? Here’s how to handle negative copywriting feedback—without letting it ruin your day. --------------- Related Links: How to Give Copywriting Feedback --------------- Get Free Copywriting Training here

Seven months ago, Charlotte had no idea about copywriting. She set the goal of replacing her teaching income by August of 2023, when her youngest child starts going to school. Spoiler: she replaced her income within six months of joining the Comprehensive Copywriting Academy. On this episode, Nicki, Kate, and CCA student Charlotte talk about the transition from teaching to copywriting, including how Charlotte set the goal to leave her job, how she built up a financial safety net, and what it’s been like working from New Zealand with clients all over the world.  --------------- Mentioned on this episode: Charlotte’s Portfolio --------------- Get Free Copywriting Training here

Why is it that we can write copy for our clients with little fuss, but when it comes to writing for ourselves we kick and scream? The biggest reason copywriters struggle to write copy for themselves is that they don’t treat their own copywriting projects like a copy project. But it’s one of your most important copywriting projects you’ll ever do. Your portfolio needs to reflect your ability to write great copy. Otherwise, there’s a good chance clients won’t want to work with you! Nicki and Kate are digging into two keytactics you need to use that will help you write a stronger portfolio that makes clients want to work with you. --------------- Mentioned on this episode: 4 Biggest Copywriter Portfolio Mistakes Related Links: Ep. 39: The Creative Project ProcessCreative Brief: The First Step to Any Successful Copywriting Project --------------- Get Free Copywriting Training here

One of the biggest worries copywriters (and freelancers in general) have is: what if I do a project…and then my client doesn’t pay me? First, the good news: this is so unbelievably rare. Clients are running businesses. And, if they want to stay in business, they’re going to want to pay you (and any other service provider they work with). But, what happens if a client, for whatever reason, doesn’t pay on time? This week’s episode takes you through the four steps you want to take to handle late payments (and step 1 starts before you even send your invoice!). --------------- Get Free Copywriting Training here

If you find yourself putting off pitching because it feels intimidating, you’re not alone. But in order for pitching to feel less intimidating you need to START pitching. On this bonus podcast episode, CCA student Alex joins Nicki and Kate for a Laser Copy Coaching session to dig into why she finds pitching overwhelming. If you’re looking for guidance on how to overcome resistance to pitching and why you need to give yourself grace if you don’t hear back, take a listen now! --------------- Get Free Copywriting Training here

A major part of setting and reaching your copywriting income goals is to get your finances in order. That’s right, you need to get a full picture of your finances and be diligent about tracking them if you want to stay on track. In this episode, Nicki and Kate share advice from their experience on how to manage your copywriting finances to help your business flourish. Listen in for actionable tips you can apply directly to your business! --------------- Get Free Copywriting Training here

A sure way to find success as a copywriter is to decide what your goal is and to continue to make any step you can towards that goal. CCA student, Chaundell, is a perfect example of the success you can find when you refuse to let anything get in between you and success. Listen in to this episode to hear Chaundell share her story with Nicki and Kate and explain what she's learned along the way. Mentioned on this Episode Chaundell's portfolio Chaundell's Instagram --------------- Get Free Copywriting Training here

At the beginning of your career, you may think that all you want to do is become a freelance copywriter. And that’s great! But, it’s also important to stay open to different directions that your copywriting career could take you. In today’s episode, Nicki and Kate share examples of some of the various paths your career might follow and offer advice on how progress your career along the way. -------------- Mentioned on the Episode Ep. 103: Becoming a Social Media Copywriter & Manager – Carli’s Story --------------- Get Free Copywriting Training here

How much you make in your copywriting career has a direct relationship with the rates you charge. In this episode, Nicki and Kate are sharing insights on how to raise your rates and when you should. Listen in to learn the best way to tell you clients about a rate increase, how to evaluate your rates, and when you should. -------------- Mentioned in this Episode Ep. 17: How to Set Your Copywriting Rates --------------- Get Free Copywriting Training here

Part of being a successful copywriter is using what makes your unique to your advantage! In this laser coaching session, CCA student Martha speaks with Nicki and Kate about how she can build a successful career as a neurodivergent copywriter. Listen in to learn best practices for turning a personal trait into a personal strength that sets you apart from other copywriters. --------------- Get Free Copywriting Training here

First off, copywriting and copyediting are not the same thing. That you may already know. But, in this episode Nicki and Kate elaborate on why the two are completely different skills and why you don’t have to offer both. Listen in to learn why being a professional copywriter doesn’t make you a professional copy editor.  --------------- Get Free Copywriting Training here  Mentioned In This Episode What Is Copywriting?Content Writing vs. CopywritingNew York Times Copyediting TestMake Money Faster with Focused Services

You call the shots when it comes to your copywriting career. So, this means that you can choose to focus on they type of work you want to do.  In this laser copy coaching session, our hosts are joined by CCA Student, Robin, who has expertise in multiple areas of copywriting, but is struggling to choose which service to focus on. Listen in to learn how to focus your business around the services you want to offer and why you don’t need to do any type of work just because you can. --------------- Get Free Copywriting Training here

Being a mother is a full-time job on its own. But it’s totally possible to build your copywriting business and continue to be the amazing parent that you are now. In this episode, CCA students (and stellar moms) Dorothy, Kate K, and Jen join the show to share their experiences running successful copywriting businesses while raising children. Listen in to learn how you can balance your time, set boundaries, and share your career with your children as you grow your copywriting business. --------------- Get Free Copywriting Training here

As the holidays season begins, you may start to wonder if you should adjust your copywriting business, like how often you pitch or what your current rates are. In this episode, Nicki and Kate explain why you need to keep pitching clients and why discounts only hurt you as a copywriter. Learn everything you need to know about pitching clients during the holidays and what could happen to your business if you don't. Plus, get insight on why offering discounts to your rates is not something you ever want to do. --------------- Get Free Copywriting Training here

Your career doesn't have to stop with one-to-one services. Eventually, you can grow your copywriting business into an agency! Michelle Fernandez did exactly that and built her own agency that specializes in paid media and funnel building. Michelle talks with Nicki and Kate about how she started her agency, what she looks for in a copywriter, and other best practices for running an agency successfully. --------------- Get Free Copywriting Training here

Nailing your pitches to clients is essential to landing consistent and high-paying work. In this laser copy coaching session, Victoria joins Nicki and Kate for advice on how to craft her pitches to help her land more work. Tune in for best practices when it comes to building and sending your pitches to a variety of different clients! --------------- Get Free Copywriting Training here

The best way to learn to do something (like copywriting) is to learn it from someone who’s actually done it. That includes learning from their mistakes as well as their successes. And that’s exactly what you can do by listening to this episode. Nicki and Kate dive into the biggest mistakes that they’ve made in their careers and what they could’ve done differently in each situation. Listen and learn how you can prevent yourself from making the same errors in your career! --------------- Get Free Copywriting Training here 

If you add more services, you’ll have more clients and earn money faster, right? Not quite. It’s all too easy to spread yourself too thin when starting out as a copywriter. Instead, the fastest way to get going and start earning money is to focus on copywriting! --------------- Mentioned on This Episode: https://filthyrichwriter.com/podcast/the-seo-copywriting-myth/https://filthyrichwriter.com/podcast/what-does-a-copywriter-not-do/ --------------- Get Free Copywriting Training here

Your copywriting career can be whatever you want it to be. Carli De La Cruz is a star CCA Student that used her copywriting skills to grow into a social media manager. Carli speaks with Nicki and Kate about how she scaled from a social media internship to social media manager and key lessons that she learned along the way. --------------- Get Free Copywriting Training here

There are various copywriting metrics that can be partially attributed to your work. But, there are a few things you need to know about copywriting metrics and what they can and can’t tell you. In this episode, Nicki and Kate are explaining the must-know details surrounding metrics including the factors that go into them, when you should and shouldn’t use them, and how much impact your writing actually has on the final results of a project. --------------- Get Free Copywriting Training here 

There are tons of benefits to working as an on-staff copywriter that tend to get overlooked. James is a CCA student who went from successful freelance copywriter to thriving on-staff copywriter. James shares what he loves most about working on-staff and the ways it’s helped him grow as a writer.  -------------- Mentioned in This Episode Ep. 67: Copywriting as a Creative Outlet for an Actor – James’s StoryJames’s PortfolioHubspot Copywriting Portfolio Examples3 Knockout Copywriter Portfolios and Why We Love Them --------------- Get Free Copywriting Training here

It’s time to master your money mindset so you can get absolute control over your finances! Brie Sodano joins the podcast to talk about the most common struggles around money and shares how you can overcome them. She sits down with our hosts, Nicki and Kate, to discuss how you can escape your comfort zone and develop a healthier relationship with money which will help you hit your financial goals. --------------- Mentioned on This Episode Sheep to SharkFollow From Sheep to Shark on InstagramFollow From Sheep to Shark on YouTube --------------- Get Free Copywriting Training here

Working from home is awesome, but it can get a little dull staring at the same four walls of your home office. In this episode, Nick and Kate are sharing the best practices for taking advantage of the freedom you have to work from anywhere. Our hosts talk about their favorite away-from-home spots to work from, necessary items for being a digital nomad, and best practices for working with clients while on the go. --------------- Mentioned on the Episode 6 Must-Pack Items to Write Copy Overseas Related Links How to Become a Digital Nomad CopywriterNote: CCA students, you have access to Laurel Van Woerkom‘s session Life Liberation: Taking the Leap to Location Independence. You can find it on your CCA dashboard under Special Events > Summer Freelance Summit 2022. --------------- Get Free Copywriting Training here 

Kate and Nicki are speaking with CCA Student, Poorva Misra. Poorva joined the CCA in 2020 after losing her marketing job during the pandemic. She was joined shortly after by her husband and launched their agency Stratus Media. Not only did Poorva start an agency, she also took the remote work opportunity to move all the way to Costa Rica! She shares her journey to running an agency abroad, the challenges that she’s faced and the wins that she’s had in this episode! --------------- Mentioned on This Episode Poorva’s Agency WebsitePoorva’s LinkedIn Related Links Listen to more CCA Student Stories7 Tips Living the Digital Nomad Lifestyle as a Copywriter6 Must-Pack Items to Write Copy Overseas --------------- Get Free Copywriting Training here 

Even if you’ve decided that the freelance life is the only option for you in your career, there are still good reasons to apply for full-time jobs. And we will tell you why! In this episode of the podcast, Nicki and Kate are diving in the why and how you should be applying to full time jobs as a copywriter. There can be a lot of benefits to applying to these listings–as long as you are doing it the correct way. --------------- Related Links What to Do Before Your Copywriting Interview (Part 1 of 3)Why Companies Requiring Experience for Copywriting Jobs is a Good ThingSuper-Charged Job-Hunting TacticsResume WoesThe Best Copywriter Resumes --------------- Get Free Copywriting Training here

Inspired by a question we get often about what copywriters actually do, Nicki and Kate are talking in this episode about what copywriters do NOT do. They walk through the other roles that you might encounter when you start out in the marketing world that you might feel like overlap with your role as a copywriter–but they actually don’t. Some clients might expect that you have all these other skills on top of your copywriting expertise. But, savvy clients know that if they want a copy expert, they shouldn’t expect you to be handling more than just the copy. The key is to stay focused on becoming the best copywriter you can be and keep taking steps towards your goals! --------------- Mentioned on the Episode What Do Copywriters Actually Do?What is Copywriting?The SEO Copywriting Myth Related Links Should I Combine Copywriting and Graphic Design Services?The Truth About SEO Copywriting --------------- Get Free Copywriting Training here 

Since we last talked to Kate Kosydar in 2020, her business has grown exponentially—she hit $10,000/month. But this is the best part: she did it working part-time! Nicki and Kate caught up with Kate K to discuss what she’s learned over the past 3 years on her copywriting journey. She discusses the challenges of balancing work time and family time and how outsourcing has helped her deliver the best work for her clients while hitting her financial goals. Mentioned on This Episode Listen to Kate's first BYCB podcast interview from mid-2021Kate K's portfolioKate K's Instagram Related Links How to Be a Part-Time Copywriter From HomeWhat is a Creative Brief?The One Thing Every Successful Copywriting Project Starts WithA Copywriter’s Digital Toolkit --------------- Get Free Copywriting Training here 

As technology advances, you may be concerned about the threat of artificial intelligence to the copywriting industry. Fear not, because AI will not be taking jobs from copywriters anytime soon! In this episode, Nicki and Kate explain why AI can’t replace the work that copywriters do. Listen in to hear about all of the ways copywriters are irreplaceable partners to clients, even compared to artificial intelligence. --------------- Get Free Copywriting Training here 

At the beginning of 2022, CCA student and CCA student coach Stacy Corneau went full-time freelance for the first time. Six months later, and she'd already hit six figures. Hitting a massive income goal in half the time is an incredible achievement and Stacy is digging into how she got there. In this episode, she shares how she has learned to strategically map out her business goals, gained confidence as a business owner, and her keys to always improving as a copywriter. Mentioned on the Episode Stacy's Portfolio --------------- Get Free Copywriting Training here 

The key to growing you copywriting business to reach your goals and live your dream career? Focus and patience. It’s easy to get distracted and think about adding more services or learning new skills, but this will only hold you back. In this episode of the Build Your Copywriting Business podcast, Nicki and Kate share what they’ve learned about staying focused on your true goal at all times and battling the resistance that can knock you off your path. --------------- Get Free Copywriting Training here 

Have you ever wondered how a freelance copywriting income might compare to an on-staff income? Lucky for you, we are catching up with CCA Student turned student coach, Stuart Tarn, and he’s sharing all of the details about his move from on staff to freelance. In this episode of the Build Your Copywriting Business podcast, Nicki and Kate speak with Stuart about how he’s actually making more money freelancing, how he’s improved as a copywriter, and unique ways that he’s found to help his clients find solutions to their specific challenges. Mentioned on This Episode Listen to Stuart's first BYCB podcast interview from early 2021Stuart's portfolio --------------- Get Free Copywriting Training here

It’s time to myth-bust: there’s no such thing as an SEO copywriter! While you may have seen job listings for this role or even copywriters who call themselves SEO copywriters, it’s not a real thing. In this episode of the Build Your Copywriting Business podcast, Nicki and Kate explain why SEO copywriting is a myth and break down some of the confusion surrounding it. --------------- Get Free Copywriting Training here 

Today we are taking an inside look at a Laser Coaching session with Comprehensive Copywriting Academy student, Kay. Recently, Kay landed a new role as an on-staff copywriter, but she still feels some imposter syndrome in her new role as an on-staff copywriter. In this episode of the Build Your Copywriting Business podcast, Nicki and Kate offer Kay advice on how to battle any discomfort she feels in her new position and how she can ask for and use feedback to continue to improve her skills. --------------- Get Free Copywriting Training here

In your copywriting career, it’s likely that you’ll be asked to sign an NDA (non-disclosure agreement) or a non-compete agreement. These are standard documents businesses ask you to sign so that they can feel comfortable letting you in on internal secrets in order for you to do your best work. In this episode of the Build Your Copywriting Business podcast, Nicki and Kate explain all of the need to know details surrounding each document and how to handle them throughout your copywriting career. --------------- Get Free Copywriting Training here

Ever feel like you haven't quite found the answer to "what do you want to be when you grow up?" You're not alone. A former teacher, salesman, and archeologist, George Gorringe tried several careers before finding one he loved: copywriting. In this episode of the Build Your Copywriting Business podcast, Nicki and Kate speak with CCA student George about his quick rise to success in his first year of copywriting. He digs into what interested him about copywriting, the large clients he works with, and what he did to find copywriting success so quickly. Mentioned on This Episode George’s PortfolioGeorge’s LinkedInGeorge’s Facebook Related Links Great Summer Jobs for TeachersHer Goal Was to Replace Her Teaching Income in 5 Months. She Did it In 6 Weeks. --------------- Get Free Copywriting Training here 

In this laser coaching session Nicki and Kate help CCA student, Karen, find confidence as an older writer learning something new in copywriting. Our hosts help Karen see the unique value that she brings to the table, help her fight the resistance towards taking her first steps and give advice on sending pitches to clients. --------------- Get Free Copywriting Training here 

In today’s episode of the Build Your Copywriting Business podcast, Nicki and Kate are sharing why becoming a faster writer should not be one of your goals in your copywriting career. Despite what you may think, faster writing doesn’t equate to better writing. Listen in as Nicki and Kate explain why your writing speed isn’t as important as you think and why you won’t get faster as you become a better copywriter. Related Links The Case for Slowing Down: Fast Copywriting Doesn’t Equal Better Copywriting --------------- Get Free Copywriting Training here 

In this episode, Nicki and Kate are talking about when you should work for free as a copywriter; which is basically never! The hosts explain why some copywriters offer to work for free and why offering your services for free will ultimately hurt your career. Listen to this episode to hear Nicki and Kate share what you can do to prove yourself instead of working for free and how to avoid situations where you might not get paid what your expertise is worth. Related Links What is a Copy Test and Should You Do One?The Importance of Spec Ads in Your Portfolio --------------- Get Free Copywriting Training here 

In this episode, you’ll get an inside peek at what coaching looks like in the CCA through this laser coaching session with CCA student, Alex. Nicki and Kate help Alex with her approach to sending pitches to potential clients, specifically agencies. Enjoy this episode and be sure to take note of the how you can improve your pitches to clients as well as your mindset around sending them. --------------- Get Free Copywriting Training here 

In this episode, Nicki and Kate are digging into some common worries that all copywriters (especially new ones) run into. They discuss the top 10 stressors that aren’t necessary to your success and why you don’t actually need to worry about them! Fortunately, most of the common stressors are based on misconceptions around copywriting; they are based around things that we think, not things that are actually true. Dive into this episode so you can grow your copywriting career without any unnecessary stress from myths in the industry. --------------- Get Free Copywriting Training here 

Today Nicki and Kate are joined by special guest and Comprehensive Copywriting Academy student Mike Lamb. Our hosts and Mike discuss how he landed his senior copywriter position and the path that led him from his past career as a compliance officer to becoming a successful copywriter. Listen to today’s episode for insights Mike has learned throughout his journey as a copywriter including how to stand out when applying to on-staff roles or sending pitches, opportunities available for copywriters, and his advice for brand new copywriters.  --------------- Get Free Copywriting Training here 

Throughout your copywriting career, you’ll work with so many clients that you love! But, there will be times when you need to end your relationship with a client. It’s important to know when it’s time to part ways with a particular client so that you don’t have to work through any unnecessary stress. Remember, you are in charge of your career, including who you work with. In today’s episode, Nicki and Kate share their best practices for identifying when to split with a client, when to tell your client you’re leaving, and how to have the conversation with them. ------------------- Get Free Copywriting Training here

Today, Nicki and Kate are joined by mindset coach, Mindi Huebner, to discuss how copywriters can rewire their brain and adjust their mindset to overcome limiting beliefs. One particular belief they cover is the “Scarcity Mindset”. This is the sensation some copywriters experience where they feel like there isn’t enough opportunity for them to consistently land clients. Listen to this episode for Mindi’s powerful insights on how you can embrace your limitlessness, overcome the scarcity mindset, and rewire your brain for success in copywriting and in life as a whole. Mentioned on this episode: Book a breakthrough session with Mindi Follow Mindi: TikTokInstagramLinkedInFacebook --------------- Get Free Copywriting Training here

In this bonus episode Nicki and Kate discuss why economic uncertainty doesn’t mean you should panic as a copywriter. In fact, they dive into why tough times lead to more opportunity for copywriters. Listen to learn why recessions and tough times don’t affect copywriting in the ways that they affect other industries. Plus, find out how you can have a huge impact on the success of businesses by helping them get through tough times. --------------- Related Links Recessions Can Be *Great* For Copywriters. Here’s Why.Ep. 41: Actual Freelance Copywriting Salary: Digging Into One Copywriter’s Numbers --------------- Get Free Copywriting Training here