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Susan Friedmann
Jam-packed with smart, easy and simple ideas, this weekly podcast features experts who share proven techniques to add power and zest to supercharge your book marketing plan. Hosted by Susan Friedmann, CSP, international bestselling author, and founder of Aviva Publishing, this new and exciting podcast aims to rev up your marketing efforts with fewer struggles, and more success. Start listening today and discover how to get noticed in a crowded marketplace.
How to Use Poetry to Elevate Your Book Marketing Success - BM449
Do you want to learn how poetry can transform your book marketing strategy?This week's guest expert is Viral Gor, a celebrated Canadian poet and author known as Virus the Poet. Viral shares his journey, creative process, and insights on using poetry to engage readers on a deeper, emotional level.Discover the art of captivating your audience through authentic storytelling and relatable themes. Viral's unique perspective can help you leverage poetry to enhance your book's impact and reach.Key Takeaways:The Power of Conciseness: Learn to deliver powerful messages in fewer words to capture short attention spans.Inspiration and Vulnerability: Use personal stories to show authenticity and connect with your audience.Emotional Connection: Discover how to evoke emotions to make your work relatable and impactful.Facts and Creativity: Balance facts with creative storytelling to inform and entertain.Mistakes to Avoid: Learn common pitfalls to keep your storytelling strong.Tune in to transform your marketing approach and connect with readers on a deeper, more meaningful level.*************************************************************************BLACK FRIDAY Kindle Cross-Promotion Campaign Authors of nonfiction BUSINESS books are invited to participate in this campaign during the weekend of Black Friday 2024. The campaign is focused on four days over the holiday weekend.If you published a business book, this is a low-cost way to market your book and boost sales. No email opt-in is required for readers to access the list of dozens of discounted business books.The deadline to sign up is November 10: www.robbiesamuels.com/KindlePromo ************************************************************************
29:2920/11/2024
How to Best Master Preorder Campaigns for Maximum Book Success - BM448
Have you considered how a strategic preorder campaign can skyrocket your book's success?This week's guest expert is Kimberley Wells Eley, founder of KWE Publishing and an experienced guide for authors navigating from idea to publication. She shares essential strategies for turning your book into a thriving business while creating buzz through effective preorder campaigns.Learn how to market your book effectively, from finding your ideal reader to using social media for preorders. Engaging your audience early and building anticipation will boost your book's visibility and sales.Key Takeaways:Identifying Your Ideal Reader and Purpose: Discover why identifying your book's audience and aligning your goals is key to your book's success. Preorder Campaign Strategy: Learn why starting your preorder campaign early, building excitement, and using tools like Tailwind and Linktree are essential for engaging potential readers. Treating Your Book Like a Business: Learn how branding yourself as an expert through your book and connecting with event planners for speaking opportunities can boost your success. Avoiding Common Marketing Mistakes: Discover why rushing preorders harms your momentum and how timing your efforts right helps build strong anticipation. Cheerful Relentlessness: Adopt a mindset of cheerful perseverance—balancing consistent marketing efforts with fresh strategies to ensure your message connects with your audience.Tune in to master the art of turning your book into a business and creating preorder campaigns that build significant buzz and anticipation.Here's how to get your copy of Kimberley's ebook "How Do You Know If You AreReady to Publish Your Book?" *************************************************************************BLACK FRIDAY Kindle Cross-Promotion Campaign Authors of nonfiction BUSINESS books are invited to participate in this campaign during the weekend of Black Friday 2024. The campaign is focused on four days over the holiday weekend.If you published a business book, this is a low-cost way to market your book and boost sales. No email opt-in is required for readers to access the list of dozens of discounted business books.The deadline to sign up is November 10: www.robbiesamuels.com/KindlePromo ************************************************************************
30:3313/11/2024
Virtual Presentation Mastery: How to Engage and Captivate Your Audience - BM447
Have you ever wondered how to improve your virtual presentation skills to captivate and engage your audience?This week's guest expert is David Doerrier, a professional speaker, trainer, and coach with over 30 years of experience in effective communication. Known for his captivating style and expertise in adult learning theory, David shares essential tips for mastering virtual presentations.Learn the key elements of a successful virtual presentation, from understanding your audience to using engaging visuals and mastering your voice.Key Takeaways:Engagement Strategies: Discover practical tips for engaging your audience online.Preparation Essentials: Learn the importance of preparation by defining your goals, understanding your audience, and organizing your presentation for maximum impact.Visual Communication: Discover how visuals can enhance virtual presentations and learn the best ways to use PowerPoint to support your message without overwhelming your audience.Voice and Delivery: Learn how recording your presentation can help you improve your voice and delivery, so you appear confident and engaging.Dealing with Anxiety: Discover ways to manage presentation anxiety by realizing your audience supports you and is focused on hearing your message.Tune in to master the art of virtual presentations and connect with your audience like never before.Download "Engaging Your Virtual Audience"*************************************************************************BLACK FRIDAY Kindle Cross-Promotion Campaign Authors of nonfiction BUSINESS books are invited to participate in this campaign during the weekend of Black Friday 2024. The campaign is focused on four days over the holiday weekend.If you published a business book, this is a low-cost way to market your book and boost sales. No email opt-in is required for readers to access the list of dozens of discounted business books.The deadline to sign up is November 10: www.robbiesamuels.com/KindlePromo ************************************************************************
28:5206/11/2024
How to Unlock Sponsorships to Turn Your Podcast into Profit - BM446
How can you monetize your podcast, even with a small audience?In this episode, I interview podcast expert and consultant Traci DeForge. With over 30 years of experience in broadcast media and business development, Traci is the founder of Produce Your Podcast and the creator of the Podcast Management Academy. Discover practical, step-by-step strategies for monetizing your podcast—no matter the size of your audience. Whether you're just starting or have a niche show, Traci DeForge’s expert advice will help you unlock new revenue streams and grow your podcast successfully!Key Takeaways:Niche Audiences are Powerful: You don’t need a massive following to attract sponsors. Smaller, engaged audiences offer higher value for niche brands.Sponsor Strategically: Start with local brands or partners you already know. Leverage Your Own Products: Use your podcast to promote your own services, books, or products.Create Sponsorable Segments: Develop special show segments or repurpose content to attract specific sponsors.Break the Myths About Downloads: Focus on the quality of your audience and create custom sponsorship opportunities.Tune in now to discover practical, step-by-step strategies for monetizing your podcast.Connect with TraciLinkedIn: https://www.linkedin.com/in/tracilongdeforge/*************************************************************************BLACK FRIDAY Kindle Cross-Promotion Campaign Authors of nonfiction BUSINESS books are invited to participate in this campaign during the weekend of Black Friday 2024. The campaign is focused on four days over the holiday weekend.If you published a business book, this is a low-cost way to market your book and boost sales. No email opt-in is required for readers to access the list of dozens of discounted business books.The deadline to sign up is November 10: www.robbiesamuels.com/KindlePromo ************************************************************************
32:0530/10/2024
How to Unlock the Power of Partnerships to Boost Your Book Sales - BM445
Have you ever considered leveraging joint venture partnerships to amplify your book's reach?This week's guest expert is Danny Bermant, renowned joint venture strategist known as Captain JV. He has helped over 500 joint venture partners generate millions through collaborations and is here to share his insights on how non-fiction authors can benefit from strategic partnerships.From understanding the core concept of joint ventures to finding the right partners, and ensuring your readiness, Danny reveals how authors can effectively collaborate to maximize their book's visibility and sales. Discover actionable strategies to boost your book's marketing potential through meaningful partnerships.Key Takeaways:Understanding Joint Ventures: Learn what joint venture partnerships are and how they can provide a mutually beneficial platform for authors and their partners. Finding the Right Partners: Get insights into identifying and reaching out to potential joint venture partners that align with your book's target audience.Preparing for Partnerships: Discover the essential components authors need to have in place before embarking on joint venture collaborations to ensure success. Effective Collaboration: Understand the importance of clear communication and due diligence in forming strong, reliable joint venture partnerships.Leveraging Technology: Explore various platforms and tools that can assist in managing and tracking joint venture activities efficiently to maximize results.Tune in to unlock the potential of joint venture partnerships and elevate your book's marketing strategy to new heights.Go to Danny's website to sign up for his live training: A 3-step process to build six successful JV partnerships that can generate seven figures of revenue for your business (without advertising or sleazy selling).*************************************************************************BLACK FRIDAY Kindle Cross-Promotion Campaign Authors of nonfiction BUSINESS books are invited to participate in this campaign during the weekend of Black Friday 2024. The campaign is focused on four days over the holiday weekend.If you published a business book, this is a low-cost way to market your book and boost sales. No email opt-in is required for readers to access the list of dozens of discounted business books.The deadline to sign up is November 10: www.robbiesamuels.com/KindlePromo ************************************************************************
26:4423/10/2024
How to Master Being a Memorable Podcast Guest - BM444
Have you thought how being a podcast guest could boost your book marketing?This week’s guest is Julie Fry, founder of Your Expert Guest, a podcast guest booking agency. Julie shares valuable tips for nonfiction authors on how to find and land podcast guest spots to increase visibility and attract new clients.Julie walks you through how to find the right podcasts, make the most of your guest appearances, and get your book in front of more people.Key Takeaways:Know Your Goal: Understand why you want to be a guest. Decide your goal before you start pitching.Find the Right Podcasts: Learn smart ways to find podcasts that match your expertise and audience. Create a Strong Pitch: Get tips on how to research podcasts and craft personalized pitches to grab the host’s attention.Make the Most of Your Interview: Learn the do’s and don’ts of being a guest to ensure a memorable and effective interview that benefits both you and the host.Repurpose Your Content: Discover creative ways to turn your podcast interviews into content to maximize your reach.Tune in to learn how to make the most of your podcast guest spots and boost your book marketing success.3 Resources from Julie:1) Custom Podcast Pitch List: 2) Blog post on finding podcasts to be a guest3) "Best Guest Ever" Checklist*************************************************************************BLACK FRIDAY Kindle Cross-Promotion Campaign Authors of nonfiction BUSINESS books are invited to participate in this campaign during the weekend of Black Friday 2024. The campaign is focused on four days over the holiday weekend.If you published a business book, this is a low-cost way to market your book and boost sales. No email opt-in is required for readers to access the list of dozens of discounted business books.The deadline to sign up is November 10: www.robbiesamuels.com/KindlePromo ************************************************************************
29:3216/10/2024
How to Craft Meaningful Marketing Messages that Charm Your Audience - BM443
Have you ever found it hard to create marketing messages that really connect and charm your audience?This week’s guest is Jason Van Orden, a growth strategist with almost 20 years of experience. Jason has launched over 60 online courses and helped over 10,000 entrepreneurs. He shares his tips on how to craft messaging hooks that grab your audience’s attention.Jason discusses how to make your messages stand out by focusing on what matters most to your audience. His advice helps you improve your marketing strategies so they resonate and drive engagement.Key Takeaways:Understanding Remarkability: Discover four elements to create a memorable hook that grabs attention and interest.The Eclipse Factor: Learn how to simplify your marketing to reach the right audience with the Eclipse Factor and the '3 R’s' framework.Practicing Relevance: Target your audience's needs and challenges by speaking directly to them and customizing your message.Building Resonance: Discover how to build trust and connect with your audience by using three key skills,Tune in to learn how aligning your marketing messages with what your audience cares about helps boost your book marketing success and increase your sales.Get information on Jason's workshops and download his worksheets to create your marketing messaging hooks.*************************************************************************BLACK FRIDAY Kindle Cross-Promotion Campaign Authors of nonfiction BUSINESS books are invited to participate in this campaign during the weekend of Black Friday 2024. The campaign is focused on four days over the holiday weekend.If you published a business book, this is a low-cost way to market your book and boost sales. No email opt-in is required for readers to access the list of dozens of discounted business books.The deadline to sign up is November 10: www.robbiesamuels.com/KindlePromo ************************************************************************
30:0909/10/2024
How Playful Sales Strategies Can Drive Your Book Success - BM442
Have you ever thought how being playful and experimenting can help generate new sales leads?This week’s guest is Nikki Rausch, CEO of Sales Maven, and a sales coach certified in neurolinguistic programming. Nikki teaches real, effective sales strategies and shares her tips for better book marketing.From creating conversations to building strong relationships, Nikki offers practical ways to boost your book sales and manage sales anxiety. She explains how to spark curiosity, use neurolinguistic programming, and turn rejections into future opportunities.Key Takeaways:Stay Flexible: Talk naturally, not from a script, to build better relationships in sales conversations,Create Curiosity: Spark curiosity to easily engage in clients' conversations.Handle Rejection: Don't take rejection personally. Stay open to future opportunities.Use Convincer Strategies: Repeated positive interactions build trust and can lead to sales.Build Real Relationships: Focus on helping and understanding client needs, instead of pushing for a sale.Tune in to change how you think about sales and grow your book’s success through real and engaging conversations.*************************************************************************BLACK FRIDAY Kindle Cross-Promotion Campaign Authors of nonfiction BUSINESS books are invited to participate in this campaign during the weekend of Black Friday 2024. The campaign is focused on four days over the holiday weekend.If you published a business book, this is a low-cost way to market your book and boost sales. No email opt-in is required for readers to access the list of dozens of discounted business books.The deadline to sign up is November 10: www.robbiesamuels.com/KindlePromo ************************************************************************
29:5902/10/2024
Podcasting for Authors: How to Build Your Platform and Boost Book Sales - BM441
Have you ever thought how starting your own podcast can boost your book marketing?This week’s guest is Sam Liebowitz, TEDx speaker, bestselling author of Everyday Awakening, and host of The Conscious Consultant Hour. Sam shares how podcasting can grow a dedicated audience and boost your book sales. Discover the advantages of hosting your own podcast and strategies to engage listeners. For authors, podcasting offers a powerful way to connect with people and turn them into loyal readers and customers.Key Takeaways:Hosting vs. Guesting: Find out why hosting your own podcast builds stronger loyalty than just being a guest.Navigating the Podcast Space: Most podcasts die quickly, leaving plenty of room for new voices.Styles and Strategies: Learn if a solo or interview-based podcast works best for your goals and how each can boost your audience and reputation.Consistency is Key: See why sticking to a regular schedule is important for building and keeping a loyal audience.Early Stage Realities: Break the myth of perfection. Tune in to learn how podcasting can be a powerful tool in marketing your book and helping you grow a dedicated audience.*************************************************************************BLACK FRIDAY Kindle Cross-Promotion Campaign Authors of nonfiction BUSINESS books are invited to participate in this campaign during the weekend of Black Friday 2024. The campaign is focused on four days over the holiday weekend.If you published a business book, this is a low-cost way to market your book and boost sales. No email opt-in is required for readers to access the list of dozens of discounted business books.The deadline to sign up is November 10: www.robbiesamuels.com/KindlePromo ************************************************************************
32:1025/09/2024
How to Maximize Your Reach Integrating Audiobooks into Your Marketing Plan - BM440
Have you ever wondered how audiobooks can transform your book marketing strategy?In this episode of "Book Marketing Mentors," my guest expert is Tina Dietz, an award-winning speaker, audiobook publisher, and expert in vocal leadership. Tina is the founder of Twin Flames Studios, and she shares her insights on how audiobooks can play a key role in your book marketing.Tina discusses the journey of creating an audiobook, the details of non-fiction narration, and how to make the most of audiobooks in your marketing plan. Whether you’re thinking about audiobooks or already making one, this episode is full of practical tips.Narration Flexibility: Non-fiction audiobook narrators don't need to be perfect. Small changes that don't change the meaning are fine.Plan Early: Authors benefit from thinking about audiobooks early on. It saves time and helps them reach more readers.Professional vs. DIY: Recording your audiobook has drawbacks. Pros deliver better quality and keep listeners engaged.Book Promotion: Writing a book is like raising a child—it's a long process. Promotion after publication is crucial. AI Narration: AI has come a long way, but it still lacks the emotional depth and natural sound of human narration, which makes professional narrators crucial.Tune in to learn more about audiobooks and how they can change your marketing strategy.*************************************************************************BLACK FRIDAY Kindle Cross-Promotion Campaign Authors of nonfiction BUSINESS books are invited to participate in this campaign during the weekend of Black Friday 2024. The campaign is focused on four days over the holiday weekend.If you published a business book, this is a low-cost way to market your book and boost sales. No email opt-in is required for readers to access the list of dozens of discounted business books.The deadline to sign up is November 10: www.robbiesamuels.com/KindlePromo ************************************************************************
30:0818/09/2024
How to Use Your Book to Create Profitable Digital Workbooks and Courses - BM439
Have you ever considered how transforming your book into an online course can boost your revenue and engagement?This week's guest expert is Parchelle Tashi, an award-winning creative educator and former teacher who has won awards for her work. She helps authors turn their books into online courses that are fun, easy to understand, and successful.Parchelle helps you create successful learning experiences by showing you how to simplify course structures and use digital workbooks. You'll also learn how to make money from your book content and keep learners engaged using practical activities and games.Key Takeaways:Simplifying Course Structures: Design online courses with a clear promise and a simple, focused structure to avoid overwhelming your audience.Practical Application: Make your courses more engaging and improve completion rates by including real-world applications.Leveraging Digital Workbooks: Boost learning with interactive workbooks that blend videos, multimedia, and space for reflection and practice.Revenue Potential: Boost your book sales by cross-selling online courses.Building Community through Gamification:Gamify learning, build community, and keep students motivated Tune in now to turn your book into engaging courses, boost your author brand and make money!*************************************************************************BLACK FRIDAY Kindle Cross-Promotion Campaign Authors of nonfiction BUSINESS books are invited to participate in this campaign during the weekend of Black Friday 2024. The campaign is focused on four days over the holiday weekend.If you published a business book, this is a low-cost way to market your book and boost sales. No email opt-in is required for readers to access the list of dozens of discounted business books.The deadline to sign up is November 10: www.robbiesamuels.com/KindlePromo ************************************************************************
31:1011/09/2024
How to Unlock the Art of Storytelling for Your Sales Success - BM438
Have you ever wondered how storytelling can drive your book marketing success?This week's guest expert is Lisa Bloom, best-selling author, speaker, coach, and founder of Story Coach. She shares invaluable insights on how authentic storytelling can transform your marketing strategy.Discover the art of making connections through compelling narratives, from harnessing the power of personal anecdotes to crafting stories that resonate with your audience. Understanding the principles of storytelling can set your book apart and build lasting trust with your readers.Key Takeaways:The Power of Storytelling in Marketing: Learn how storytelling strengthens marketing by building trust and connecting with your audience.Finding the Right Story: Discover how to turn life moments into stories that connect with your audience and boost your marketing. The Story of You: Uncover the power of your personal story—your passion and journey—and how sharing it can connect you with your audience and clients. Identifying Your Audience: Learn how to craft a story that speaks directly to your target audience's experiences, struggles, and desires. The Failure Story: Discover how sharing your failure stories can humanize you, build trust, and create a deeper connection with your audience.Tune in to discover storytelling secrets that can take your book’s impact to the next level.Get your complimentary copy of Lisa's new book "Seven Stories That Sell" before Saturday, September 7!*************************************************************************BLACK FRIDAY Kindle Cross-Promotion Campaign Authors of nonfiction BUSINESS books are invited to participate in this campaign during the weekend of Black Friday 2024. The campaign is focused on four days over the holiday weekend.If you published a business book, this is a low-cost way to market your book and boost sales. No email opt-in is required for readers to access the list of dozens of discounted business books.The deadline to sign up is November 10: www.robbiesamuels.com/KindlePromo ************************************************************************
25:1804/09/2024
Unleash Your Story: How to Use Memoir as a Pathway to Purpose - BM437
Have you ever considered how the memoir method can deepen the emotional connection between your readers and your story?This week's guest expert is Amanda Nell Edgar, an award-winning author, ghostwriter, and book coach. She reveals the transformative power of the memoir method, particularly for women looking to share their personal stories.Join us as Amanda shares the nuances of writing a compelling memoir, from distinguishing the core topic and key message to handling legal and emotional complexities. Discover how to turn personal experiences into impactful narratives that resonate with readers.Key Takeaways:Crafting a Core Message: To broaden the impact of your memoir, distinguish the core topic from the key message Legal and Emotional Considerations: Get legal advice and permission before sharing someone else's story.First vs. Third Person Narrative: Choose a writing style that fits your book and your brand.The Power of Emotional Truth: Realize how emotional truth in storytelling connects with readers. Healing Through Storytelling: Sharing personal stories of trauma and adversity can be liberating.Tune in to gain expert insights on writing a memoir that tells your story and also profoundly impacts your readers.*************************************************************************BLACK FRIDAY Kindle Cross-Promotion Campaign Authors of nonfiction BUSINESS books are invited to participate in this campaign during the weekend of Black Friday 2024. The campaign is focused on four days over the holiday weekend.If you published a business book, this is a low-cost way to market your book and boost sales. No email opt-in is required for readers to access the list of dozens of discounted business books.The deadline to sign up is November 10: www.robbiesamuels.com/KindlePromo ************************************************************************
33:0428/08/2024
Book Marketing Mastery: How to Maximize Your Potential for Success - BM436
Have you ever wondered how physical books can boost your book marketing strategy?This week’s guest expert is Peter Thomson, the UK's leading strategist for business and personal growth. He shares invaluable insights on using physical books to make a good impression and attract more clients.Discover how to boost your book's value by turning its content into useful products. Grasping Peter's ideas can help you earn more money and enjoy long-term success.Key Takeaways:Importance of Physical Books: Find out why physical books leave a stronger impression than digital ones and why they work better for attracting clients and getting leads.Deluxe Version of Services: Find out why offering a deluxe version of your services or products can make you more money and make your clients happier.Repurposing Content: Learn how to turn your book into different products to reach more people.Effective Lead Magnets: Find out why short books with catchy titles can attract the right audience.Mistakes to Avoid: Learn some common industry mistakes, like trying to make one book serve multiple purposes. Tune in to discover the secrets of physical book marketing and how to effectively repurpose content to amplify your success.*************************************************************************BLACK FRIDAY Kindle Cross-Promotion Campaign Authors of nonfiction BUSINESS books are invited to participate in this campaign during the weekend of Black Friday 2024. The campaign is focused on four days over the holiday weekend.If you published a business book, this is a low-cost way to market your book and boost sales. No email opt-in is required for readers to access the list of dozens of discounted business books.The deadline to sign up is November 10: www.robbiesamuels.com/KindlePromo ************************************************************************
30:0921/08/2024
How to Conquer Limiting Beliefs that Block Your Book Marketing Success -BM435
Have you ever wondered how your subconscious limiting beliefs impact your book marketing success?This week's guest expert is Judy Kane, author of "Your 4 Truths: How Beliefs Impact Your Life." As a transformative coach dedicated to helping individuals overcome subconscious barriers, Judy shares invaluable insights on breaking free from limiting beliefs that can hinder your book marketing efforts.From understanding where subconscious beliefs originate to recognizing and changing self-sabotaging patterns, discover the crucial steps to align your subconscious with your conscious book marketing goals. Key Takeaways:Understanding Subconscious Beliefs: How our subconscious controls most of our behavior, shaping how we act and react.Impact of Childhood Experiences: How your past experiences shape your beliefs can either help or hinder your book marketing.Recognizing Self-Sabotage: Recognize self-sabotaging habits, which are often a result of conflicting views.Techniques for Positive Shift: How to spot and change negative thoughts, so you can be your biggest fan.Practical Steps for Change: How to align your inner beliefs with your book marketing success goals.Tune in to uncover how aligning your conscious and subconscious mindsets can dramatically enhance your book marketing strategy.*************************************************************************BLACK FRIDAY Kindle Cross-Promotion Campaign Authors of nonfiction BUSINESS books are invited to participate in this campaign during the weekend of Black Friday 2024. The campaign is focused on four days over the holiday weekend.If you published a business book, this is a low-cost way to market your book and boost sales. No email opt-in is required for readers to access the list of dozens of discounted business books.The deadline to sign up is November 10: www.robbiesamuels.com/KindlePromo ************************************************************************
26:2414/08/2024
The Chunky Method: How to Best Unlock Your Writing Productivity Potential - BM434
Have you ever wondered how to boost your writing productivity and beat writer's block?This week's guest expert is Allie Pleiter, international bestselling author and creator of the Chunky Method Writing Technique. She shares invaluable insights on tailoring your writing process to match your personal productivity rhythms to consistently craft engaging content.From discovering your optimal writing "chunk" to understanding how to build a realistic writing plan, learn how to harness your creativity and stay prolific. Understanding these techniques can take your writing productivity to the next level.Key Takeaways:Understanding the Chunky Method: Discover how breaking your writing into manageable "chunks" can help you maintain momentum and increase productivity.Personalizing Your Writing Process: Discover how identifying your unique writing chunk size leads to consistent writing success.Overcoming Writer's Block: Use the Chunky Method to overcome writer's block and boost productivity.Switching Writing Environments: Change your writing environment or tools to shake up your creativity and overcome stagnation.Antidote to Distraction: Find a writing schedule that works for you and minimizes distractions.Tune in to master the art of personalized writing productivity to transform your creative process.*************************************************************************BLACK FRIDAY Kindle Cross-Promotion Campaign Authors of nonfiction BUSINESS books are invited to participate in this campaign during the weekend of Black Friday 2024. The campaign is focused on four days over the holiday weekend.If you published a business book, this is a low-cost way to market your book and boost sales. No email opt-in is required for readers to access the list of dozens of discounted business books.The deadline to sign up is November 10: www.robbiesamuels.com/KindlePromo ************************************************************************
27:0207/08/2024
How to Unlock the Power of Kindness to Help Market Your Book - BM433
Are you ready to transform your business with the power of kindness?Join me for an enlightening conversation with Linda Cohen, also known as the "Kindness Catalyst." Linda, a professional speaker and consultant, shares her insights on the transformative power of kindness in the workplace. With over a decade of experience and two published books, Linda offers invaluable strategies to help authors thrive through compassion and empathy.Key Takeaways:The ROI of Kindness: Discover how kindness can significantly boost your bottom line.Strategic Media Engagement: Learn the importance of local media for book promotion and how to leverage it effectively.Pitching with Confidence: Understand the necessity of pitching yourself and your book with confidence, even when facing imposter syndrome.The Power of Social Media: Utilize LinkedIn to build authentic connections and promote your book and business.Incorporating Kindness in Speaking Engagements: How to weave kindness into your speaking, coaching, or consulting work.Tune in now for actionable insights to elevate your business with the power of kindness!*************************************************************************BLACK FRIDAY Kindle Cross-Promotion Campaign Authors of nonfiction BUSINESS books are invited to participate in this campaign during the weekend of Black Friday 2024. The campaign is focused on four days over the holiday weekend.If you published a business book, this is a low-cost way to market your book and boost sales. No email opt-in is required for readers to access the list of dozens of discounted business books.The deadline to sign up is November 10: www.robbiesamuels.com/KindlePromo ************************************************************************
28:2631/07/2024
Effective Communication: How to Simplify to Amplify Your Message - BM432
Have you ever wondered why clear communication is essential for your book marketing success?This week's guest expert is Ben Guttmann, a renowned marketing and communications guru and author of "Simply Put: Why Clear Messages Win and How to Design Them." With his deep experience, Ben helps you simplify your messaging so you can better connect with your audience.Learn the core principles of successful book marketing, from simplicity to clear communication. Discover how fluency and empathetic communication can transform your book's reach.Key Takeaways:🔹 Power of Simplicity: Clear messages resonate and improve communication. 🔹 Beneficial Messaging: Focus on benefits to meet audience needs. 🔹 Empathetic Communication: Speak your audience's language emotionally and intellectually. 🔹 Removing Complexity: Minimize friction for better message fluency. 🔹 Practical Tools: Actionable tips to simplify and strengthen communication.Tune in to master clear communication to level up your book marketing strategy. Learn from the best!*************************************************************************BLACK FRIDAY Kindle Cross-Promotion Campaign Authors of nonfiction BUSINESS books are invited to participate in this campaign during the weekend of Black Friday 2024. The campaign is focused on four days over the holiday weekend.If you published a business book, this is a low-cost way to market your book and boost sales. No email opt-in is required for readers to access the list of dozens of discounted business books.The deadline to sign up is November 10: www.robbiesamuels.com/KindlePromo ************************************************************************
25:0424/07/2024
Copyright Essentials: How to Protect Your Work as an Author - BM431
Ever wondered how to protect your book from plagiarism and copyright infringement?This week, I’m thrilled to host David Faux, a multi-talented attorney, entrepreneur, scholar, and former music journalist, who will demystify copyright law and share essential strategies for safeguarding your literary work.Key Takeaways:Understanding Copyright: David explains the five exclusive rights authors have over their work.The Importance of Registration: Why registering with the U.S. Copyright Office is crucial.Copyright vs. Trademark: David clarifies the differences.Steps to Register: How to apply, deposit your work, and pay fees.Protecting Your Ideas: Tips for safely sharing in writing groups and public forums.Tune in to arm yourself with the knowledge to protect and enforce your literary rights!Here's how to connect with DavidRegister your copyright with the US Copyright Office*************************************************************************BLACK FRIDAY Kindle Cross-Promotion Campaign Authors of nonfiction BUSINESS books are invited to participate in this campaign during the weekend of Black Friday 2024. The campaign is focused on four days over the holiday weekend.If you published a business book, this is a low-cost way to market your book and boost sales. No email opt-in is required for readers to access the list of dozens of discounted business books.The deadline to sign up is November 10: www.robbiesamuels.com/KindlePromo ************************************************************************
25:2617/07/2024
How to Master Amazon Ranking: Essential Tips to Sell Big - BM430
Have you ever wondered how targeted Amazon strategies can make your book a bestseller?This week's guest expert is Lesley Hensell, an expert in Amazon selling and co-founder of Riverbend Consulting. She shares invaluable insights on leveraging Amazon's platform to maximize your book's visibility and sales.From selecting the perfect categories to mastering SEO, discover the key strategies to improve your book's ranking and reach the right audience on Amazon. Understanding these dynamics can be a game-changer for your book marketing efforts.Key Takeaways:Importance of Categories: Choose categories and subcategories to boost your book's visibility and increase your chances of becoming a bestseller.SEO Strategies: Learn how to optimize your book for Amazon and Google searchTargeting the Right Audience: Market to a specific audience rather than everyone. This approach can boost sales.Reviews and Distribution Cautions: Learn why quality reviews matter, how compensating for reviews can backfire, and the importance of having contingency plans beyond Amazon for book distribution.Amazon Advertising: Use PPC campaigns to improve your best seller rank during sales or price drops without losing money.Tune in to uncover the secrets of using Amazon to take your book marketing game to the next level.*************************************************************************BLACK FRIDAY Kindle Cross-Promotion Campaign Authors of nonfiction BUSINESS books are invited to participate in this campaign during the weekend of Black Friday 2024. The campaign is focused on four days over the holiday weekend.If you published a business book, this is a low-cost way to market your book and boost sales. No email opt-in is required for readers to access the list of dozens of discounted business books.The deadline to sign up is November 10: www.robbiesamuels.com/KindlePromo ************************************************************************
29:3610/07/2024
How to Debunk Book Marketing Myths to Boost Your Sales - BM429
Are you struggling to sell your book despite having it listed on Amazon? In this episode of Book Marketing Mentors, my colleague Jane Maulucci and I dig deep to debunk common misconceptions. authors have about book marketing. Discover the importance of proactive marketing, the benefits of directing readers to your own website, and how to leverage the resources within your book to create compelling content. Understanding these dynamics can help you maximize your book's potential and achieve the success you envision.Key TakeawaysKey Takeaways:Proactive Marketing: Learn why the “if you write it, they will come” mentality is a misconception and discover actionable steps to attract readers to your book.Driving Traffic to Your Website: Understand the benefits of directing readers to purchase from your website instead of relying solely on platforms like Amazon.Leveraging Your Book’s Content: Learn how to use your book's content to create engaging emails, blog posts, and social media updates that provide value and draw interest.Building and Utilizing Your List: Discover the importance of building your own email list to maintain control and ensure consistent communication with your audience.Ongoing Marketing Efforts: Understand why marketing is a continuous effort and learn methods to keep your book in the public eye long after publication.Tune in to change your mindset and tactics to effectively market your book and make a lasting impact.*************************************************************************BLACK FRIDAY Kindle Cross-Promotion Campaign Authors of nonfiction BUSINESS books are invited to participate in this campaign during the weekend of Black Friday 2024. The campaign is focused on four days over the holiday weekend.If you published a business book, this is a low-cost way to market your book and boost sales. No email opt-in is required for readers to access the list of dozens of discounted business books.The deadline to sign up is November 10: www.robbiesamuels.com/KindlePromo ************************************************************************
22:3403/07/2024
Writing in the Zone: How to Stay Focused and Avoid Distractions - BM428
How can authors overcome distractions and master the art of focus to boost their productivity?This week's guest expert is Nir Eyal, a renowned expert in the psychology of technology and business. Nir is the best-selling author of "Hooked" and "Indistractable." In this episode, Nir shares invaluable insights on creating habit-forming products and managing distractions.Discover strategies to take control of your attention, stay focused on your writing goals, and ultimately boost your book's successful creation and marketing. Learn to balance creativity and productivity by addressing the emotional discomfort that often leads to distractions.Key Takeaways:Mastering Internal Triggers: Understand how internal emotional triggers can lead to distractions and discover effective ways to manage themMaking Time for Traction: Learn the importance of scheduling focused writing sessions instead of waiting for inspiration, ensuring consistent progress on your book.Using Pre-Commitment Devices: Explore practical tips to avoid distractions and stay on task.Forethought as an Antidote: Plan ahead to overcome distractions to stay productive in your writing journey.Value-Driven Scheduling: Discover how to align your schedule with your core values for more fulfilling and productive writing sessions.Don't miss out on Nir's wisdom to transform your productivity! Listen now and take the first step towards becoming indistractable.Get a copy of Nir's book "Indistractable"*************************************************************************BLACK FRIDAY Kindle Cross-Promotion Campaign Authors of nonfiction BUSINESS books are invited to participate in this campaign during the weekend of Black Friday 2024. The campaign is focused on four days over the holiday weekend.If you published a business book, this is a low-cost way to market your book and boost sales. No email opt-in is required for readers to access the list of dozens of discounted business books.The deadline to sign up is November 10: www.robbiesamuels.com/KindlePromo ************************************************************************
32:0326/06/2024
How to Boost Your Book Marketing with Crowdfunding Secrets - BM427
Want to know how to unlock the secrets of successful crowdfunding to supercharge your book marketing?Tune in and listen to insights from dynamic TEDx speaker and bestselling author Corey Poirier! Corey shares his proven strategies for launching and managing a crowdfunding campaign. Whether you're a seasoned author or just starting out, these tips will help you harness the power of crowdfunding to bring your book to life. Key takeaways include...Crowdfunding Fundamentals: how crowdfunding leverages the collective financial support of a crowd to fund passion projects like books, films, or inventions.Launching a Campaign: Practical steps for starting a successful crowdfunding campaign, highlighting the importance of a compelling video and strong narrative.Engaging Backers: Success relies on different tiers of backers, from personal supporters to those attracted by bonuses.Selecting the Right Platform: Choose a crowdfunding platform that fits your project goals.Pre-launch Preparation: Building an email list and preparing your audience is essential for crowdfunding success.Discover how Corey raised $95,000 for his book! Grab your copy of Corey's lastest book "The Enlighened Passenger" and unlock your complementary Masterclass Today!*************************************************************************BLACK FRIDAY Kindle Cross-Promotion Campaign Authors of nonfiction BUSINESS books are invited to participate in this campaign during the weekend of Black Friday 2024. The campaign is focused on four days over the holiday weekend.If you published a business book, this is a low-cost way to market your book and boost sales. No email opt-in is required for readers to access the list of dozens of discounted business books.The deadline to sign up is November 10: www.robbiesamuels.com/KindlePromo ************************************************************************
34:0919/06/2024
How to Unlock the Secrets to Build a Powerful Personal Brand - BM426
Want to discover the secrets to building a personal solid brand?Join me as I interview Dr. Brigitte Bojkowszky, renowned personal brand identity strategist and author of the international bestseller "Significant Women, Leaders Reveal What Matters Most."Brigitte is the founder of BridgetBrands, where she helps corporations and entrepreneurs create distinctive brand identities and cultures rooted in shared values.Key takeaways...The importance of mindset in brand buildingBalancing personal and company brandingMaintaining consistency and authenticity across all channelsLeveraging feedback to refine your brand strategyThe role of networking and collaboration in enhancing brand reachWhether starting from scratch or looking to rebrand, Brigitte's tips will guide you toward creating a compelling and authentic brand identity.Tune in now and make your brand shine! Here's how to connect with Brigitte BridgetBrands.com, or on LinkedIn at BojkowszkyB*************************************************************************BLACK FRIDAY Kindle Cross-Promotion Campaign Authors of nonfiction BUSINESS books are invited to participate in this campaign during the weekend of Black Friday 2024. The campaign is focused on four days over the holiday weekend.If you published a business book, this is a low-cost way to market your book and boost sales. No email opt-in is required for readers to access the list of dozens of discounted business books.The deadline to sign up is November 10: www.robbiesamuels.com/KindlePromo ************************************************************************
30:2812/06/2024
How to Unlock the Corporate Market to Boost Your Book Sales - BM425
Ever wonder how you can supercharge your book sales by tapping into the corporate world? Tune in this week for an interview with Brenda Bence, a certified global executive leadership coach. With over 100,000 books sold, Brenda shares her innovative strategies and insights for selling books to the C-suite.Key takeaways include:Bulk Sales and Customization: Sell books in bulk and customize for companies to maximize impact.Consistent Marketing and Unique Approaches: Use weekly marketing and integrate your book into services to attract high-level clients.Diverse Revenue Streams: Boost income with coaching, speaking, training, and online courses from your book.High-Level Endorsements and Launches: Get top endorsements and host big launches to attract corporate clients.Customer Relationship Management: Provide excellent service, collect feedback, and enhance client relationships.Don't miss this episode if you want to boost your book marketing and make a mark in corporate circles.Here's how to connect with Brenda!*************************************************************************BLACK FRIDAY Kindle Cross-Promotion Campaign Authors of nonfiction BUSINESS books are invited to participate in this campaign during the weekend of Black Friday 2024. The campaign is focused on four days over the holiday weekend.If you published a business book, this is a low-cost way to market your book and boost sales. No email opt-in is required for readers to access the list of dozens of discounted business books.The deadline to sign up is November 10: www.robbiesamuels.com/KindlePromo ************************************************************************
29:0005/06/2024
How to Best Unlock the Power of Podcasting for Your Book and Business - BM424
How can launching a podcast boost your book's success and enhance your business growth?Welcome to another episode of Book Marketing Mentors, where we delve into proven strategies, tools, and tips to help you market and sell your books. This week, I sat down with Megan Dougherty, a digital marketing strategist and co-founder of "One Stone Creative." With her expertise in online business development and podcasting for business, Megan offers invaluable insights on leveraging podcasts to amplify your book's reach and business success.Key Takeaways:Pod Curious Phase: Evaluate if podcasting is the right fit for your book and business.Benefits of Podcasting: Understand the multiple benefits of podcasting, including increased visibility and audience engagement.Content Repurposing: Use your book's research and content as the foundation for your podcast episodes.Choosing the Right Format: Decide between solo episodes and interviews based on your goals.Building Intimacy with Your Audience: Leverage podcasting's personal connection to build trust and loyalty among your listeners.Here's how to find out more about the podcast services Megan offers*************************************************************************BLACK FRIDAY Kindle Cross-Promotion Campaign Authors of nonfiction BUSINESS books are invited to participate in this campaign during the weekend of Black Friday 2024. The campaign is focused on four days over the holiday weekend.If you published a business book, this is a low-cost way to market your book and boost sales. No email opt-in is required for readers to access the list of dozens of discounted business books.The deadline to sign up is November 10: www.robbiesamuels.com/KindlePromo ************************************************************************
29:0829/05/2024
How to Best Crush Publishing Myths to Elevate Your Book Marketing - BM423
How do you successfully navigate the traditional publishing process and market your books effectively?Join me as I interview Jennifer S. Wilkov, a multi #1 international bestselling author and "Literary Agent Matchmaker." With her extensive experience, she shares invaluable insights into navigating the book marketing landscape and achieving impactful results.From understanding the author's pivotal role in book promotion to tapping into diverse promotional opportunities, Jennifer shares the art of transforming your book marketing efforts into practical steps. Learn about the current trends, the significance of networking, and effective marketing strategies honed from her extensive experience.Key Takeaways:Author's Role in Promotion: Understand why authors need to champion their marketing efforts and actively promote their work, taking ownership as the captains of their projects.Importance of Networking: Discover the power of networking in meeting literary agents and publishers, emphasizing the importance of live pitching at conferences and events.Book Proposal Essentials: Learn the critical components of a strong book proposal for nonfiction works, including marketing strategies and competitive title analysis.Misconceptions in Traditional Publishing: Debunk the myth that traditional publishers handle all marketing and grasp the shifted landscape where authors play a critical role.Planning for Bestseller Status: Understand the strategic planning needed to achieve New York Times bestseller status, including assembling a dedicated team and early marketing preparation.Tune in to unlock the secrets of successful book marketing and propel your book to new levels of recognition and sales.Here's how to connect with Jennifer:LinkedIn: https://LinkedIn.com/in/jenniferwilkovWebsite: http://www.YourBookIsYourHook.com*************************************************************************BLACK FRIDAY Kindle Cross-Promotion Campaign Authors of nonfiction BUSINESS books are invited to participate in this campaign during the weekend of Black Friday 2024. The campaign is focused on four days over the holiday weekend.If you published a business book, this is a low-cost way to market your book and boost sales. No email opt-in is required for readers to access the list of dozens of discounted business books.The deadline to sign up is November 10: www.robbiesamuels.com/KindlePromo ************************************************************************
34:3622/05/2024
How to Best Expand Your Reach Selling Books Beyond Amazon - BM422
How can selling your book on Amazon both elevate and challenge your author experience?In this week's episode, podcast host Susan Friedmann discusses the pros and cons of publishing and selling books on Amazon. She goes into detail about the many benefits of using Amazon's platform and some of the challenges that can come with it. Key Takeaways:Ease and Speed of Publishing: Discover how Amazon makes it easy for authors to publish their work with tools like eBooks and print-on-demand so they can get their books out there quickly and easily.Visibility Challenges: Learn about the challenges authors face in getting their books noticed among millions on Amazon and strategies to boost discoverability.Alternative Sales Platforms: Understand the advantages of selling books through your website, which can give you direct customer interaction and valuable data that Amazon doesn't offer.Leverage Print-on-Demand Services: Learn about Amazon's Kindle Direct Publishing and other services like BookBaby, which handle printing and distribution, making it easy for authors to publish their work.Using Local Resources and Events: Find out how connecting with local bookstores, events, and media can help you reach a wider audience.Tune in to learn the pros and cons of selling books on Amazon and develop a strategy for maximizing your success in this competitive marketplace.*************************************************************************BLACK FRIDAY Kindle Cross-Promotion Campaign Authors of nonfiction BUSINESS books are invited to participate in this campaign during the weekend of Black Friday 2024. The campaign is focused on four days over the holiday weekend.If you published a business book, this is a low-cost way to market your book and boost sales. No email opt-in is required for readers to access the list of dozens of discounted business books.The deadline to sign up is November 10: www.robbiesamuels.com/KindlePromo ************************************************************************
25:3215/05/2024
How to Drive Your Author Success with Digital Marketing Strategies - BM421
Have you ever wondered how you can use digital marketing to help your book succeed?In this week episode, I had the pleasure of interviewing Mark Schaefer, a renowned marketing expert and author with over 30 years of experience in global sales, public relations, and marketing. Mark shared his insights on how to use current digital marketing strategies to effectively promote your book.You’ll learn everything from how to build a strong personal brand to how to use the latest digital platforms to promote your book. This is a “must-listen” for any author who wants to learn how to use digital marketing to their advantage.Key Takeaways:1. Importance of Personal Branding: Understand why your personal brand is crucial in marketing your book and how it can differentiate you in a crowded market.2. Using Influencers and Podcasts: Discover how connecting with influencers and leveraging podcasts can amplify your reach and credibility.3. Consistent Content Creation: Learn why consistently creating engaging content is key to maintaining visibility and how it can attract and retain your target audience.4. Engaging with Your Audience: Find out the best strategies for interacting with your audience to build trust and foster long-term relationships.5. Leveraging AI in Marketing: Gain insights into how artificial intelligence can streamline your marketing efforts and provide innovative ways to connect with readers.Tune in to transform your book marketing strategies and harness the power of digital marketing.Here's how to connect with Mark:WebsiteBlogLinkedIn*************************************************************************BLACK FRIDAY Kindle Cross-Promotion Campaign Authors of nonfiction BUSINESS books are invited to participate in this campaign during the weekend of Black Friday 2024. The campaign is focused on four days over the holiday weekend.If you published a business book, this is a low-cost way to market your book and boost sales. No email opt-in is required for readers to access the list of dozens of discounted business books.The deadline to sign up is November 10: www.robbiesamuels.com/KindlePromo ************************************************************************
28:5608/05/2024
How to Best Unlock the Power of LinkedIn for Your Book Marketing Strategy - BM420
Have you ever wondered how LinkedIn can supercharge your book marketing strategy?In this episode, I interview LinkedIn strategist Sophie Lechner. With over 20 years of experience, she helps mission-driven entrepreneurs connect with their audiences to amplify their message using her Magnet Model. This framework is a powerful way to boost your online presence and engagement, making LinkedIn an essential part of your book marketing strategy. Learn how to use LinkedIn as a powerful tool for book marketing and connecting with readers and industry experts.Key takeaways: Learn how Mission, Message, and Movement can sharpen your book's message and attract more readers on LinkedIn.Build deeper connections and conversations around your book.Batch your content to maintain a consistent presence so you can focus on engaging your audience.Make a great first impression and convey your book’s message with a strong LinkedIn profile Comment, share, and link content to increase visibility and attract more followers Tune in to harness the full potential of LinkedIn and elevate your book marketing game. Take Sophie's quiz to discover "What Kind of LinkedIn User Are You?"*************************************************************************BLACK FRIDAY Kindle Cross-Promotion Campaign Authors of nonfiction BUSINESS books are invited to participate in this campaign during the weekend of Black Friday 2024. The campaign is focused on four days over the holiday weekend.If you published a business book, this is a low-cost way to market your book and boost sales. No email opt-in is required for readers to access the list of dozens of discounted business books.The deadline to sign up is November 10: www.robbiesamuels.com/KindlePromo ************************************************************************
34:4601/05/2024
How to Boost Your Author Influence to Sell More Books - BM419
Discover strategies for sustaining book sales and building influence in your niche. Listen as bestselling author Corey Poirier shares his valuable strategies for boosting your author influence to sell more books.Key takeaways include...Network effectively to build credibility by connecting with thought leaders and offering value first.Promote continuously to sustain and enhance book sales through strategic relaunches and updates.Target bulk sales to businesses for significant volume sales opportunities.Maintain persistent marketing efforts post-launch to ensure ongoing visibility and success of your book.This episode is chock-full of valuable insights for authors looking to extend their influence and keep their books in the spotlight.Here's how to claim your complimentary copy of Corey's book "The Book of Public Speaking"*************************************************************************BLACK FRIDAY Kindle Cross-Promotion Campaign Authors of nonfiction BUSINESS books are invited to participate in this campaign during the weekend of Black Friday 2024. The campaign is focused on four days over the holiday weekend.If you published a business book, this is a low-cost way to market your book and boost sales. No email opt-in is required for readers to access the list of dozens of discounted business books.The deadline to sign up is November 10: www.robbiesamuels.com/KindlePromo ************************************************************************
30:2924/04/2024
How to Unlock the Secrets of Building Trust with Your Author Brand - BM418
Want to build trust with your author brand? Tune in to this insightful episode, where I interview branding expert Maya Gray, CEO of Daydream Design Firm. Maya brings her years of experience building Fortune 500 brands, sharing her invaluable strategies for authors looking to develop a holistic and impactful brand.Key takeaways from this interview:Branding Beyond Visuals: Branding is 70% verbal and 30% visual. It's about the experience, not just the design and the logo.Consistency is Key: Consistent branding builds trust. Maya advises authors to solidify their core message, purpose, and niche to create a cohesive platform presence.Personal Brand vs. Book Brand: When should authors focus on building their personal brand vs. their book's brand? It depends on their long-term vision and goals.Common Branding Mistakes: These include trying to master all marketing channels at once and neglecting relationship building, which is crucial for retaining loyal followers.And much, much more...Tune in and discover strategies that transform your author brand into a legacy.Download Maya's 7 Questions Brand Audit Workbook*************************************************************************BLACK FRIDAY Kindle Cross-Promotion Campaign Authors of nonfiction BUSINESS books are invited to participate in this campaign during the weekend of Black Friday 2024. The campaign is focused on four days over the holiday weekend.If you published a business book, this is a low-cost way to market your book and boost sales. No email opt-in is required for readers to access the list of dozens of discounted business books.The deadline to sign up is November 10: www.robbiesamuels.com/KindlePromo ************************************************************************
26:4717/04/2024
How to Best Transform Your Book Marketing with the Science of Positivity - BM417
If you want to know how to tap into the power of positivity to transform your book marketing, you'll want to listen to Dr. Paul Jenkins, the Positivity Psychologist. Dr. Paul has dedicated 30 years to understanding the science and psychology behind positivity. He offers a fresh perspective, moving beyond the clichéd advice of 'just think positive,' and provides practical insights into the workings of our mind. Main Takeaways:Understanding Evaluation: Dr. Paul discusses the importance of ongoing evaluation in shaping our perception of our work and ourselves. Unleashing the Power of Creation: Dr. Paul delves into the fascinating realm of envisioning what lies ahead. Understanding this can change how you approach future projects.Energy Precedes Outcome: This principle emphasizes the significance of the energy we bring to our projects. Authors often find that their enthusiasm and belief in their work can have a significant impact on its success.Circumstances are Neutral: Dr. Paul emphasizes that our circumstances don't define us or our work; it's our perception and response that matter. This perspective can be liberating when facing challenges. Engaging with Positivity: Through practical examples and insightful discussions, Dr. Paul sheds light on how to harness positivity to fuel your creative process and marketing efforts.Tune in to this exciting episode as we explore the fascinating impact of positivity on your writing, publishing, and marketing endeavors.Download your copy of Dr. Paul's mini book, "Portable Positivity"*************************************************************************BLACK FRIDAY Kindle Cross-Promotion Campaign Authors of nonfiction BUSINESS books are invited to participate in this campaign during the weekend of Black Friday 2024. The campaign is focused on four days over the holiday weekend.If you published a business book, this is a low-cost way to market your book and boost sales. No email opt-in is required for readers to access the list of dozens of discounted business books.The deadline to sign up is November 10: www.robbiesamuels.com/KindlePromo ************************************************************************
29:2810/04/2024
How to Best Turn Book Buyers into Long-Term Customers - BM416
Ready to boost your book sales significantly and position yourself as a leading authority in your niche market? In this insightful episode, Chris Benetti, the visionary behind Smart Author Media, shares innovative marketing techniques to help authors successfully market and sell their books. Here's what you'll gain from listening to this interview:Learn the simplicity behind successful Facebook ad strategies and how to market your book effectively without getting lost in technical details.Discover how to effectively target niche audiences on platforms like Facebook and Instagram to reach the right readers for your book.Uncover strategies for selling books and turning book buyers into loyal customers by offering additional products or services, ultimately increasing your revenue.If you're ready to unleash the power of your book and turn your readers into loyal customers, this "must-listen" episode is for any author looking to take their book marketing to the next level.Here's how to connect with Chris*************************************************************************BLACK FRIDAY Kindle Cross-Promotion Campaign Authors of nonfiction BUSINESS books are invited to participate in this campaign during the weekend of Black Friday 2024. The campaign is focused on four days over the holiday weekend.If you published a business book, this is a low-cost way to market your book and boost sales. No email opt-in is required for readers to access the list of dozens of discounted business books.The deadline to sign up is November 10: www.robbiesamuels.com/KindlePromo ************************************************************************
28:3603/04/2024
How to Best Leverage Television to Amplify Your Book's Visibility - BM415
Have you ever wondered how television can amplify your book's visibility? This week's guest expert is Meredith Allen Breitstein, internationally acclaimed speaker, leadership trainer, and host of "The Meredith Show." She shares invaluable insights on making your book TV-ready. From crafting a compelling pitch to delivering memorable sound bites, discover the art of captivating television audiences and amplifying your book's visibility. Understanding the dynamics of TV appearances can set your book apart. Key Takeaways:Understanding Television's Appeal: Discover why television holds a unique allure for authors and how it can significantly enhance your book's exposure and credibility.Pitching to Television: Learn the strategic approach to pitching your book to TV producers and the importance of crafting a compelling press release to grab their attention.Being a Memorable Guest: Gain insights into preparing for your TV appearance, including understanding the show's format, tailoring your message, and delivering impactful sound bites.Maximizing Your TV Appearance: Find out how to leverage your television segment post-airing to boost your book's visibility and establish yourself as a go-to expert in your field.Building Relationships with Producers: Explore the importance of nurturing relationships with TV producers to secure future opportunities and become a recurring guest expert.Tune in to unlock the secrets of television success and take your book's impact to new heights.Here's how to download Meredith's gift, "18 Ways to Raise Your Visibility and Shine."*************************************************************************BLACK FRIDAY Kindle Cross-Promotion Campaign Authors of nonfiction BUSINESS books are invited to participate in this campaign during the weekend of Black Friday 2024. The campaign is focused on four days over the holiday weekend.If you published a business book, this is a low-cost way to market your book and boost sales. No email opt-in is required for readers to access the list of dozens of discounted business books.The deadline to sign up is November 10: www.robbiesamuels.com/KindlePromo ************************************************************************
32:4527/03/2024
How to Anchor Your Sales Potential with a Solid Book Marketing Strategy - BM414
Do you want to uncover the secrets to anchoring a solid book marketing strategy to enhance your sales success?This week's guest expert is Alyssa Berthiaume, a professional writer, entrepreneur, and expert in authentic storytelling. Together, we delve into the intricacies of book marketing. Alyssa shares her unique perspective on connecting with audiences, the power of authenticity, and the crucial role of understanding your book's core message.5 Key Takeaways:The Anchor of Authenticity: Alyssa emphasizes the importance of being genuine in your marketing approach, highlighting how authenticity can resonate with your audience and set your book apart.Understanding Your Message: Clarifying your book's core message is pivotal. Alyssa suggests taking a step back, if necessary, to ensure that your marketing efforts align with what you truly want to convey.The Role of Storytelling: Effective storytelling can significantly enhance your marketing. Alyssa discusses how integrating personal or relatable stories can create a deeper connection with potential readers.Engagement through Passion: Demonstrating a passion for your book is infectious. Alyssa and Susan agree that your enthusiasm can be a key driver in attracting and retaining audience interest.Continuous Learning and Adaptation: Alyssa underscores the ongoing journey of marketing your book, likening it to nurturing a child. She advocates for adapting and learning new skills to keep your marketing fresh and compelling.Tune in now and learn how you can transform your approach and connect your book with the hearts of readers worldwide. Download Alyssa's free gift: "5-Step Writing Guide to Starting and Finishing Your Memoir."Get your copy of Alyssa's latest book, "Do Not Write a Book...Until You Read This One: The Only Guide You Need to Pen, Publish, and Profit from Your Nonfiction Book"*************************************************************************BLACK FRIDAY Kindle Cross-Promotion Campaign Authors of nonfiction BUSINESS books are invited to participate in this campaign during the weekend of Black Friday 2024. The campaign is focused on four days over the holiday weekend.If you published a business book, this is a low-cost way to market your book and boost sales. No email opt-in is required for readers to access the list of dozens of discounted business books.The deadline to sign up is November 10: www.robbiesamuels.com/KindlePromo ************************************************************************
27:3520/03/2024
How to Transform Your Brand with The Power of a Great Name - BM413
Are you curious how to transform your right and elevate your book's success? Tune in as I chat with Alexandra Watkins, the creative force behind the naming firm Eat My Words, and author of the Inc. Magazine top ten marketing book, "Hello, My Name is Awesome." In this insightful episode, we delve into the crucial role branding plays for nonfiction authors, offering practical advice and innovative strategies to enhance your book's visibility and appeal.Key Takeaways:Strong Brand Essentials: Understand the importance of a cohesive brand across all your platforms for a strong, recognizable identity.The Magic of Monikers: Discover the impact of catchy, memorable names and how they can distinguish your work.Navigating Rebranding: Gain insights into effective rebranding strategies to stay relevant across various niches.Book as a Marketing Tool: Learn how to leverage your book for broader opportunities and enhance visibility.Innovative Promotion Tactics: Uncover creative ideas for promotional campaigns to captivate your audience.Don't miss this opportunity to learn from Alexandra Watkins and discover how strategic branding can transform your book into a success. Tune in and apply these strategies to your book marketing plan! Here's how to connect with Alexandra:Website: EatMyWords.comInstagram: Eat My Words names*************************************************************************BLACK FRIDAY Kindle Cross-Promotion Campaign Authors of nonfiction BUSINESS books are invited to participate in this campaign during the weekend of Black Friday 2024. The campaign is focused on four days over the holiday weekend.If you published a business book, this is a low-cost way to market your book and boost sales. No email opt-in is required for readers to access the list of dozens of discounted business books.The deadline to sign up is November 10: www.robbiesamuels.com/KindlePromo ************************************************************************
28:1313/03/2024
How to Best Transform Your Book into a Marketing Machine - BM412
Is your book the beginning or the end of your entrepreneurial journey?In this week's episode, experienced business coach, Margie Beiswanger, shares the secrets to transforming a single book into a multitude of golden opportunities. She explains how to use your book content in different ways to create online courses, blogs, and other content that can benefit authors.Here's what stood out:Segment & Conquer: Dissecting a book's content to market it in digestible pieces, offering glimpses of expertise to entice and engage readers without overwhelming them.Content Transformation: Using the book as a starting point, you can adapt chapters into various formats to suit different reader preferences and learning styles.Maximizing Expertise: Understanding and meeting your audience's needs is crucial. Sell what they want and teach what they need to know.For writers seeking to expand their reach and engage in an ongoing dialogue with their audience, this episode provides a clear roadmap for growth and achievement.Download Margie's "20 Ways to Generate Income with Your Signature Talk" *************************************************************************BLACK FRIDAY Kindle Cross-Promotion Campaign Authors of nonfiction BUSINESS books are invited to participate in this campaign during the weekend of Black Friday 2024. The campaign is focused on four days over the holiday weekend.If you published a business book, this is a low-cost way to market your book and boost sales. No email opt-in is required for readers to access the list of dozens of discounted business books.The deadline to sign up is November 10: www.robbiesamuels.com/KindlePromo ************************************************************************
30:3406/03/2024
How to Boost Your Book Sales with the Power of Podcasts - BM411
Want to boost your book sales using the power of podcasts?Tune into this week's episode as Susan Friedmann, the host of Book Marketing Mentors, shares her expert advice on unlocking podcast guesting secrets.Key takeaways include...Podcast Guesting: Take advantage of the most popular trend in book marketing by being a guest on podcasts. This is a strategic way to promote your book and message to a larger audience.Strategic Preparation: Improve your podcast guest appearance by researching and understanding the podcast's style and audience, so you can deliver content that connects and captivates.Post-Podcast Strategy: Maximize the impact of your podcast appearance by promoting it proactively. Use your own platforms to reach more people and keep listeners engaged.Grab your copy of Susan's special resource: A guide to the top podcast directories and platforms, a key tool for authors aiming to expand their presence in the podcasting scene.*************************************************************************BLACK FRIDAY Kindle Cross-Promotion Campaign Authors of nonfiction BUSINESS books are invited to participate in this campaign during the weekend of Black Friday 2024. The campaign is focused on four days over the holiday weekend.If you published a business book, this is a low-cost way to market your book and boost sales. No email opt-in is required for readers to access the list of dozens of discounted business books.The deadline to sign up is November 10: www.robbiesamuels.com/KindlePromo ************************************************************************
19:4228/02/2024
How to Unlock Your Creative Potential to Unleash Your Authentic Voice - BM410
Want to unlock your creative potential to unleash your authentic voice?In this week’s interview, Jennifer Dohr, shares her profound insights into harnessing the transformative power of authentic writing. As an acclaimed educator and the brain behind “Authentic Voice,” Jennifer explained her method of combining subconscious thoughts with real-life events to create honest stories. Here’s what stood out:Embrace Imperfection: Writing without self-judgment, dubbed as "the worst junk in all the world," to encourage authentic expression.Therapeutic Writing: Emphasizing writing as a way to heal, helping writers reflect on their past and envision a brighter future. Inner Journey to Empowerment: Looking inward helps overcome fear, builds courage, and leads to personal growth and change.For authors wanting to discover their authentic voice and harness the power of their stories, listen to Jennifer's invaluable insights.Connect with JenniferJennifer's 5-step process in more detail:"Want to Feel More Authentically You?"*************************************************************************BLACK FRIDAY Kindle Cross-Promotion Campaign Authors of nonfiction BUSINESS books are invited to participate in this campaign during the weekend of Black Friday 2024. The campaign is focused on four days over the holiday weekend.If you published a business book, this is a low-cost way to market your book and boost sales. No email opt-in is required for readers to access the list of dozens of discounted business books.The deadline to sign up is November 10: www.robbiesamuels.com/KindlePromo ************************************************************************
27:5321/02/2024
How to Unlock the Secret to Becoming Unforgettable Online - BM409
If you want to unlock the secret to becoming unforgettable online, then tune into this week's powerful interview with marketing expert, Virginia Parsons.Virginia brings an impressive three decades of industry insight, as she reveals her groundbreaking "Core 4" marketing strategy—a master plan that promises to propel authors from the depths of anonymity to the heights of recognition. Key takeaways include...Elevating Reputation: Use referrals, impactful reviews, and video marketing to establish authority.Strategic Marketing: Replace erratic efforts with consistent, strategic actions for sustained success.Social Media Mastery: Opt for platforms that build genuine connections without over-posting.List Building: Implement strategies for cultivating an eager audience.Learning from Mistakes: Reflect on the "Google Plus" failure to understand the value of owning your audience.This episode offers a wealth of actionable advice and proven tactics, guiding authors to maximize their book's potential and step into the spotlight.Check out Virginia's Master Training: From Unseen to Unforgettable *************************************************************************BLACK FRIDAY Kindle Cross-Promotion Campaign Authors of nonfiction BUSINESS books are invited to participate in this campaign during the weekend of Black Friday 2024. The campaign is focused on four days over the holiday weekend.If you published a business book, this is a low-cost way to market your book and boost sales. No email opt-in is required for readers to access the list of dozens of discounted business books.The deadline to sign up is November 10: www.robbiesamuels.com/KindlePromo ************************************************************************
29:2814/02/2024
How to Elevate Marketing Yourself With Winning Success Strategies - BM408
How good are you at marketing yourself?Join me as I interview Caelan Huntress, the brilliant mind behind Stellar Platforms and the bestselling author of "Marketing Yourself." Caelan shares essential strategies for effective book marketing, emphasizing the journey towards finding what truly works. Key takeaways include:Avoiding Ineffective Marketing: Emphasizing the risk of using unreliable methods and the search for strategies that consistently lead to success.Crafting a Unique Marketing Approach: Trying new marketing techniques to find ones that connect personally with your audience.Building Your Personal Platform: Caelan discusses the four cornerstones: your message, offerings, strategy, and systems, and how they all affect marketing yourself.Overcoming Imposter Syndrome: Sharing advice from successful individuals to help authors overcome self-doubt.And, a whole lot more...Tune in now for a treasure trove of practical information for authors who want to refine their marketing approach and boost book sales. (I have a sneaking suspicion that might be you!)*************************************************************************BLACK FRIDAY Kindle Cross-Promotion Campaign Authors of nonfiction BUSINESS books are invited to participate in this campaign during the weekend of Black Friday 2024. The campaign is focused on four days over the holiday weekend.If you published a business book, this is a low-cost way to market your book and boost sales. No email opt-in is required for readers to access the list of dozens of discounted business books.The deadline to sign up is November 10: www.robbiesamuels.com/KindlePromo ************************************************************************
28:1507/02/2024
How to Best Discover the Secrets to Fiction Author Marketing Success - BM407
Unlock the secrets to fiction book marketing success! Join me for an enlightening interview with renowned author, writing coach, and podcaster, Kevin Johns. Discover game-changing strategies, tactics, and mindset shifts that will take your fiction career to the next level.Key insights include...The significance of writing an incredible book as a marketing technique Strategies for generating lead magnets and creating communitiesTips for reaching out to journalists and podcasters for interviewsAnd much, much more...Tune in now, so you don't miss out on Kevin's invaluable advice!*************************************************************************BLACK FRIDAY Kindle Cross-Promotion Campaign Authors of nonfiction BUSINESS books are invited to participate in this campaign during the weekend of Black Friday 2024. The campaign is focused on four days over the holiday weekend.If you published a business book, this is a low-cost way to market your book and boost sales. No email opt-in is required for readers to access the list of dozens of discounted business books.The deadline to sign up is November 10: www.robbiesamuels.com/KindlePromo ************************************************************************
32:2531/01/2024
How to Master Resilience: Your Secret Weapon for Book Marketing Success - BM406
Whether you're a seasoned author or just starting out, this podcast hones in on how resilience, perseverance, and innovative marketing strategies can lead to success. Tune in for some inspiration and insights from Susan's personal experience on how to boost your book sales.Key takeaways:Resilience vs. Perseverance: Susan distinguishes the two, noting perseverance is about relentless pursuit despite challenges, while resilience involves adapting and bouncing back from setbacks.Triumph Over Setbacks: Susan shares her "David and Goliath" story of persuading a publisher to press on with her book post-9/11, showcasing her resilience and the power of advocacy.Bulk Sales Strategy: How an unconventional approach to book marketing paid off. Susan's strategy to sell books in bulk led to selling half a million copies to a single company, emphasizing the importance of knowing your audience and leveraging strategic partnerships.Advice for new authors: Don't give up. It's all about trial and error, staying dedicated to your message, and nurturing your book like a seed in a garden. Growth is guaranteed!Register for Susan’s free masterclass “How to Confidentially Sell Your Books in Bulk, Even if Selling Scares You.”*************************************************************************BLACK FRIDAY Kindle Cross-Promotion Campaign Authors of nonfiction BUSINESS books are invited to participate in this campaign during the weekend of Black Friday 2024. The campaign is focused on four days over the holiday weekend.If you published a business book, this is a low-cost way to market your book and boost sales. No email opt-in is required for readers to access the list of dozens of discounted business books.The deadline to sign up is November 10: www.robbiesamuels.com/KindlePromo ************************************************************************
23:3724/01/2024
How to Unlock the Secrets of Turning Book Dreams into Marketing Triumphs - BM405
Do you dream of making your book a huge success? Don't let marketing challenges hold you back! Join me in this week's powerful episode with publishing expert Michelle Vandepas as she reveals the secret formula for turning your book into a marketing triumph.What you'll takeaway is how to...Pin down what you want readers to remember; it's your key to broader marketing.Think outside the book sales box—workshops, talks, and courses can also drive revenue.Analyze what's working in your current marketing and amplify it.Direct your marketing muscle to the platform where your readers hang out the most.Grow an email list; it's a vital tool for reaching your audience.Tune in and transform these insights into your marketing breakthrough!*************************************************************************BLACK FRIDAY Kindle Cross-Promotion Campaign Authors of nonfiction BUSINESS books are invited to participate in this campaign during the weekend of Black Friday 2024. The campaign is focused on four days over the holiday weekend.If you published a business book, this is a low-cost way to market your book and boost sales. No email opt-in is required for readers to access the list of dozens of discounted business books.The deadline to sign up is November 10: www.robbiesamuels.com/KindlePromo ************************************************************************
32:4017/01/2024
How to Harness the Power of AI for Your Book Marketing Success - BM404
Are you curious about the power of AI in book marketing? Join us as I chat with Michael Goldrich, digital and AI strategist and author of “Too Many Hats, Not Enough Time.” Here are some valuable takeaways:Create customized AI personas like a PR specialist, social media manager, and Amazon ads expert. Give them the expertise to advise you. Have a marketing persona identify your target audience by asking it detailed questions. AI can niche down your audience in minutes! Verify factual information from AI as it can sometimes be inaccurate. Cross-check facts using multiple AI tools. Provide AI with instructions on your preferred writing style and word choices to get higher-quality content. Experiment regularly with AI to discover new ways it can assist your marketing. You have to try it to see the possibilities!Expect practical, actionable insights for using AI to elevate your book marketing. Tune in and prepare to be inspired!*************************************************************************BLACK FRIDAY Kindle Cross-Promotion Campaign Authors of nonfiction BUSINESS books are invited to participate in this campaign during the weekend of Black Friday 2024. The campaign is focused on four days over the holiday weekend.If you published a business book, this is a low-cost way to market your book and boost sales. No email opt-in is required for readers to access the list of dozens of discounted business books.The deadline to sign up is November 10: www.robbiesamuels.com/KindlePromo ************************************************************************
28:0410/01/2024
How to Transform Your Webinars to Boost Impact and Audience Engagement - B403
Get ready to supercharge your webinar game with this week's podcast featuring Jon Schumacher, the expert behind successful webinars and online events. Here are three key takeaways you don't want to miss:1. Keep It Simple, Make It Stick: Discover the power of simplicity in teaching. Jon breaks down information into easy-to-digest pieces for a seamless learning experience.2. Supercharge Your Webinar Offers: Learn how to craft irresistible offers, boost value, address objections, and increase conversion rates. Jon shares all the insider tips.3. The Power of Listening: Understand buyer behavior and gather insights to refine your marketing and sales strategies. Jon highlights the significance of listening to and learning from your audience.Don't miss out on more insights and a special bonus to take your webinar game to the next level. Tune into the full episode now!*************************************************************************BLACK FRIDAY Kindle Cross-Promotion Campaign Authors of nonfiction BUSINESS books are invited to participate in this campaign during the weekend of Black Friday 2024. The campaign is focused on four days over the holiday weekend.If you published a business book, this is a low-cost way to market your book and boost sales. No email opt-in is required for readers to access the list of dozens of discounted business books.The deadline to sign up is November 10: www.robbiesamuels.com/KindlePromo ************************************************************************
29:1903/01/2024
How to Best Master the Art of Marketing and Selling a Memoir - BM402
Want to know how to market and sell a memoir?Listen as Natasha Miller, a Wall Street Journal and USA Today bestselling author, sets out to write a memoir about her life's journey from a relentless homeless teen to achieving the entrepreneurial dream, only to discover a powerful, unexpected truth that will change the future of generations.In this powerful episode, you will discover...What secret Natasha Miller discovered while writing her memoir?What surprising demographic is responding to Natasha's bestselling book?How Natasha's memoir has become a legacy piece for her family?And a whole lot more...Here's how to connect with Natasha and find out more about her bestselling book, "Relentless."*************************************************************************BLACK FRIDAY Kindle Cross-Promotion Campaign Authors of nonfiction BUSINESS books are invited to participate in this campaign during the weekend of Black Friday 2024. The campaign is focused on four days over the holiday weekend.If you published a business book, this is a low-cost way to market your book and boost sales. No email opt-in is required for readers to access the list of dozens of discounted business books.The deadline to sign up is November 10: www.robbiesamuels.com/KindlePromo ************************************************************************
36:1827/12/2023
How to Best Stand Out With Actionable Tips to Market Your Book - BM401
Do you want to stand out with actionable tips to market your book?Join me as I interview Anne Therese Gennari, author of 'The Climate Optimist Handbook.' Anne Therese takes us through her journey of balancing motherhood while making her book a success. Here's a sneak peek into a few of her secrets to success. It's all about passion, consistency, collaboration, and asking for help. Plus, keep a space in your heart for the unimaginable. If you're ready to turn your dreams into reality, listen to the full episode for more insights on book marketing and creating an impact.*************************************************************************BLACK FRIDAY Kindle Cross-Promotion Campaign Authors of nonfiction BUSINESS books are invited to participate in this campaign during the weekend of Black Friday 2024. The campaign is focused on four days over the holiday weekend.If you published a business book, this is a low-cost way to market your book and boost sales. No email opt-in is required for readers to access the list of dozens of discounted business books.The deadline to sign up is November 10: www.robbiesamuels.com/KindlePromo ************************************************************************
25:5720/12/2023
Celebrating 8 Years, 400 Episodes and 3 Book Marketing Trends for 2024
This week's episode of the Book Marketing Mentors podcast is pretty special. We're celebrating 8 years and 400 episodes! I'm excited to share with you some insights on "3 Book Marketing Trends for 2024."During the episode, I'll take a trip down memory lane and talk about my podcast journey. Plus, we'll dive into the changing world of book marketing and discover the key trends that are shaping the industry's future.Book marketing is always evolving, and it's important to keep up with the latest strategies to stand out in a crowded marketplace. Whether you're a seasoned author or just starting out, this episode will be your personal guide to navigating the ever-changing landscape of book marketing.So, make sure to tune in. You'll gain valuable wisdom from my years of experience and learn successful book marketing strategies that will keep you ahead of the game.*************************************************************************BLACK FRIDAY Kindle Cross-Promotion Campaign Authors of nonfiction BUSINESS books are invited to participate in this campaign during the weekend of Black Friday 2024. The campaign is focused on four days over the holiday weekend.If you published a business book, this is a low-cost way to market your book and boost sales. No email opt-in is required for readers to access the list of dozens of discounted business books.The deadline to sign up is November 10: www.robbiesamuels.com/KindlePromo ************************************************************************
29:1813/12/2023