Gerard is an expert in media training and crisis communications. He’s also the author of, “Don’t Talk to the Media Until 29 Secrets You Need to Know Before You Open Your Mouth to a Reporter.” For 15 years, he’s worked in print, radio and television as a front-line journalist on the scene of every type of news event imaginable. His reports have been seen around the world on NBC, CBS, CNN, and the BBC. In this high-content interview, Gerard shares insider tips for authors to use when they have the good fortune to find themselves in the media either on radio or on television. He also discusses the mindsets that authors need to adopt when marketing their book. He nips the “field of dreams” paradigm in the bud, “If you build it they will come.” It is not true that if you write it, they will buy. It is not true that if you write it, it will sell. An author should never be so naïve or so egotistical to think that just because you wrote this, they’re going to come beating down a path to your door. It is hard work and it requires constant attention to feed the beast and to keep that flywheel turning in order to sell the quantity that you want to sell. To learn the secrets you need to know before you open your mouth to a reporter, how to control every question and answer, plus never get taken out of context again, or to purchase a copy of his book, “Don’t Talk to the Media Until 29 Secrets You Need to Know Before You Open Your Mouth to a Reporter.” connect with Gerard Braud at http://DontTalkToTheMedia.com/ Visit us at BookMarketingMentors.com Learn more about your ad choices. Visit megaphone.fm/adchoices*************************************************************************BLACK FRIDAY Kindle Cross-Promotion Campaign Authors of nonfiction BUSINESS books are invited to participate in this campaign during the weekend of Black Friday 2024. The campaign is focused on four days over the holiday weekend.If you published a business book, this is a low-cost way to market your book and boost sales. No email opt-in is required for readers to access the list of dozens of discounted business books.The deadline to sign up is November 10: www.robbiesamuels.com/KindlePromo ************************************************************************

Referred to by Inc. Magazine as the industry leader in corporate sponsorship in business success, Linda Hollander shares how to get started finding sponsors for your book. Author of the best-selling book, Corporate Sponsorship in 3 Easy Steps, and founder of the International Association of Business Sponsorships, Linda Hollander has over 20 years of experience as a business owner and consultant, working to bring clients and sponsors together. These include Fortune 100 companies, such as Microsoft, FedEx, Citibank, Mattel, Bank of America, Marriott, Health Net, American Airlines, IBM, and Walmart, and the list goes on and on. In this high-content and fast-moving interview, Linda takes you through her special, easy-to-implement, three-step process, and offers fabulous ideas and unlikely sponsorship suggestions. You can learn more about Linda Hollander and her sponsorship services at Sponsorconcierge.com. You can get the book here. Visit us at BookMarketingMentors.com Learn more about your ad choices. Visit megaphone.fm/adchoices*************************************************************************BLACK FRIDAY Kindle Cross-Promotion Campaign Authors of nonfiction BUSINESS books are invited to participate in this campaign during the weekend of Black Friday 2024. The campaign is focused on four days over the holiday weekend.If you published a business book, this is a low-cost way to market your book and boost sales. No email opt-in is required for readers to access the list of dozens of discounted business books.The deadline to sign up is November 10: www.robbiesamuels.com/KindlePromo ************************************************************************