Imagine taking three-decade-old technologies and making them work harder today, by combining the best of both data warehousing and data lake, making it easier to read and be more efficient. That’s the world that Bryan Saftler, Director of Product Marketing - Communications, Media & Entertainment Industries at Databricks, is helping to build. Bryan touches on the storytelling that is most compelling, the power of empathy in marketing, and the challenge of shaping narratives that speak to people at different levels, from the highest-order story to the individual use case. The conversation also touches on the role of AI and how marketers need to find ways to add value that cannot be easily replaced by it.Join us as we discuss:When it’s most important to gather feedback from early adopters to understand what is working and what isn'tWhy it’s important to bridge the connection between the C-level executive and the individual use case when communicating the value of a product or serviceHow Databricks communicates the value of their platform to business decision makers and C-level executives