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Business
Steve Young
Discover app marketing growth hacks from the top app publishers. Learn the secrets of app store optimization, app store features, and online marketing to drive more downloads for your mobile app.
Total 825 episodes
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App Store Optimization for a New App – What to Expect

App Store Optimization for a New App – What to Expect

How many organic downloads can you expect for a new app? In this video, you will discover what you can expect from Google Play and iOS from just optimizing your keywords. Watch Video on YouTube and Subscribe to our Channel: https://www.youtube.com/watch?v=cpglV8XR3S8
03:4714/02/2019
718: Growth Hacking Tips for Startups with Stefanie Amini

718: Growth Hacking Tips for Startups with Stefanie Amini

If you are a startup looking for some amazing sales and marketing tips, then this is the episode for you. You're about to discover how today's guest used Instagram locations to find college ambassadors, a Twitter growth hack to get more exposure for a tweet and how to use reddit to grow your business. Stefanie Amini is the Co-Founder of Gossip Media, a marketing agency for growth for startups.
36:3513/02/2019
How to Measure Organic App Downloads & Keywords on Google Play

How to Measure Organic App Downloads & Keywords on Google Play

You're about to discover how to find the number of organic downloads you are getting on Google Play and what keywords are driving the most downloads. Watch Video on YouTube and Subscribe to our Channel: https://youtu.be/5pGqlMc3SFI
02:5606/02/2019
How to Tell If An App Idea is Good

How to Tell If An App Idea is Good

Coming up, I'm gonna share with you how to tell if your app idea is good or not as this is a question I routinely get from potential clients. Stay tuned! Watch Video on YouTube and Subscribe to our Channel: https://youtu.be/qLavCpFj0qY
04:1304/02/2019
How to Find College Ambassadors on Instagram

How to Find College Ambassadors on Instagram

You're going discover a simple way to find college ambassadors or interns using Instagram. Watch Video on YouTube and Subscribe to our Channel: https://youtu.be/kNJGwRi7U70
03:5501/02/2019
How to Get Press for a Mobile Game

How to Get Press for a Mobile Game

Do you want to get major publications to cover your mobile game launch? You will discover which websites to focus on and what to say to them to get them to pay attention. Watch Video on YouTube and Subscribe to our Channel: https://youtu.be/gLegjP9902s
05:4430/01/2019
717: Overcoming the Legal Pitfalls of Mobile Apps with Gary Nissenbaum

717: Overcoming the Legal Pitfalls of Mobile Apps with Gary Nissenbaum

Coming up, what to know the differences between a copyright and a trademark? Well, I've got Gary Nissenbaum to talk all about the legal side off the app business. You will discover how to protect yourself from copycats, how to overcome legal pitfalls and how to fight back against negative marketing campaigns. Gary Nissenbaum, Esq. is the Managing Attorney & Founding Principal at Nissenbaum Law Group, LLC
36:5429/01/2019
Google Play App Store Optimization – What Matters Most?

Google Play App Store Optimization – What Matters Most?

Coming up, I will tell you what really matters when it comes to Google Play ASO by highlighting a case study that we just performed for a client. You will discover if changing the app title and short description have the most weight and how many time you actually have to repeat a keyword in the long description and more. I will tell you exactly what we did to each section of the Google Play listing and tell you the results that happened from each round Watch Video on YouTube and Subscribe to our Channel: https://www.youtube.com/watch?v=Wt_TcEW9vTA
07:0228/01/2019
Secret Sauce for Creating Profitable Apps

Secret Sauce for Creating Profitable Apps

You are going to discover the secret sauce for finding and making profitable apps. Watch Video on YouTube and Subscribe to our Channel: https://youtu.be/hSMXdK8lm4o
07:5825/01/2019
How to Start & Grow a College Ambassador Program

How to Start & Grow a College Ambassador Program

Want to know how to start a successful college ambassador program to help grow your downloads for your app? Well I've got CMO of XMode, Jake Ellenburg, to share how they used a college ambassador program to grow downloads for their first company, Drunk Mode, to over 1 million downloads. Watch Video on YouTube and Subscribe to our Channel: https://youtu.be/48JH1c-cX48
11:1723/01/2019
716: This Chatbot Helps You Recruit Better Talent with Christoph Gueldenberg

716: This Chatbot Helps You Recruit Better Talent with Christoph Gueldenberg

Today's guest is the Co-Founder of jobpal, a recruitment chatbot that helps companies attract better talent and automate their recruiting funnel. You will discover how understanding their customers' pain points lead to those crucial early sales, his strategy to closing deals with big companies and a great tip about how he brings his best customers to big events as testimonials and as a customer appreciation tool. Christoph Gueldenberg is the Co-Founder at Jobpal
35:0822/01/2019
How Your Ego Inhibits Your Success with Paul Lam

How Your Ego Inhibits Your Success with Paul Lam

Coming up are you letting your mindset and your ego get in the way of your success? Well I have a great conversation with my friend Paul Lam about this very topic and how he overcame his ego to breakthrough and do what it takes to find success. Watch Video on YouTube and Subscribe to our Channel: https://www.youtube.com/watch?v=BgBIy8j3SRU
24:4221/01/2019
Live Wallpaper App Making $1 Million a Month

Live Wallpaper App Making $1 Million a Month

We're going to analyze a live wallpaper app that is generating $1 million a month. Watch Video on YouTube and Subscribe to our Channel: https://youtu.be/4NeNxtj6xMk
08:0518/01/2019
Best Free App Store Optimization (ASO) Tool for Tracking Keywords

Best Free App Store Optimization (ASO) Tool for Tracking Keywords

I'm going to share my favorite App Store Optimization Tool for tracking keywords Watch Video on YouTube and Subscribe to our Channel: https://www.youtube.com/watch?v=xOGr1FgQ7a0
04:1616/01/2019
715: How to Leverage Behavioral Science to Improve App Subscriptions with Jeni Miles

715: How to Leverage Behavioral Science to Improve App Subscriptions with Jeni Miles

Today's guest is the Business Development Manager at Google Play, a digital distribution service that serves as the official app store for the Android operating system. You will hear the top things you need to increase app subscriptions, pricing plans and the common pitfalls that he sees with the app developers. Jeni Miles is the Business Development Manager at Google Play.
34:3115/01/2019
The Right Time to Reach Out to a Venture Capitalist (VC)

The Right Time to Reach Out to a Venture Capitalist (VC)

Coming up I've got my friend Mariah Lichtenstern who runs her own venture capital firm to tell you what you should do before you reach out to a VC and when is it the right time to actually do so. Watch Video on YouTube and Subscribe to our Channel: The Right Time to Reach Out to a Venture Capitalist (VC)
07:2614/01/2019
What’s New for App Masters in 2019

What’s New for App Masters in 2019

I created this quick little video to let you know of the changes that are gonna be happening in 2019! Watch Video on YouTube and Subscribe to our Channel: https://youtu.be/MOxu7_RlUYY
02:2111/01/2019
714: The App The Combines Messaging & Gaming with Kirsten Nelson

714: The App The Combines Messaging & Gaming with Kirsten Nelson

Today's guest is the founder and CEO at BLUR, the app that rewards you for messaging and playing games. You will hear the inspirational story of how he's been on his own since the age of 16, why you should NOT take "no" for an answer and the trends he saw in the app space that made him pursue this idea. Kirsten Nelson is Co-Founder / CEO at BLUR.
33:2408/01/2019
713: Carter Thomas, Founder, Blue Cloud Solutions (Throwback)

713: Carter Thomas, Founder, Blue Cloud Solutions (Throwback)

Coming up is the throwback episode with the King of reskinning and App flipping Carter Thomas. I wanted replay this episode because I know lot of you in the audience really credit carded for getting into the app space. So I thought it would be time to go down for memoryline of goldenage of reskinning apps Carter Thomas is the founder of Blue Cloud Solutions.
38:0803/01/2019
712: Paul Haddad, Co-Founder, Tweetbot (Throwback)

712: Paul Haddad, Co-Founder, Tweetbot (Throwback)

Coming up is throwback episode with the creator one of the most popular and loved Twitter apps of all time. They are still crushing it in the Appstores and i still use today. His name is Paul Haddad and he is is the programmer behind Tapbots creator.
40:4701/01/2019
711: Crossy Road Creator, Matthew Hall (Throwback)

711: Crossy Road Creator, Matthew Hall (Throwback)

Coming up we got another throwback episode with the Crossy Road creator Matthew Hall. In this episode, we talk about how he created the game and listen to the part of the show where he talks about why you should study the horrible games along with the most successful ones. Enjoy this throwback episode and Merry Christmas to you all! Matthew Hall is the Founder/Director at KlickTock & Hipster Whale – the creator of Crossy Road.
40:1525/12/2018
710: Advanced ASO Strategies for Google Play

710: Advanced ASO Strategies for Google Play

Coming up is a coaching call where you will discover advanced app store optimization (ASO) strategies for Google Play. You will hear how to respond to negative reviews, how to optimize your Google Play listing and a failed backlinking strategy that the developer tried. Varol Okan is the founder at Parallel Axiom.
19:4920/12/2018
Strategies for International Expansion for Mobile Apps

Strategies for International Expansion for Mobile Apps

Are you just focused on the western markets? Well in this video you're going to discover all about international expansion including a few simple things you can do to get started. Watch Video on YouTube and Subscribe to our Channel: https://youtu.be/z-10MxueYT4
04:4619/12/2018
709: Chris Barton, Co-Founder of Shazam (Throwback)

709: Chris Barton, Co-Founder of Shazam (Throwback)

We are going back in time to August 2013 when I got my first "big-time" guest on. He is none other than the Co-Founder of Shazam, Chris Barton. The podcast has allowed me to make so many great connections and Chris is definitely one of them. He has allowed me to interview him at a meetup along with speaking at my very first event that I hosted and someone I consider a friend. Here it with the old theme music. Enjoy! Chris Barton is the Co-Founder of Shazam.
32:4017/12/2018
708: Marketing to the Smallest Viable Market with Joey Prather

708: Marketing to the Smallest Viable Market with Joey Prather

Coming up is a coaching call with a 19-year-old founder of an idea sharing app. You will discover how to find the smallest viable market, what kind of keywords you should target and out of the box advertising channels. Joey Prather is the Co-Founder at ThinQbator.
14:3513/12/2018
How to Setup Apple Search Ads

How to Setup Apple Search Ads

Coming up, you're gonna discover how to set up Apple Search ads campaigns for optimal success. Watch Video on YouTube and Subscribe to our Channel: https://youtu.be/Qxd1u6S-DQ0
05:4312/12/2018
707: How to Research Mobile Game Niches with Ryan Yada

707: How to Research Mobile Game Niches with Ryan Yada

Today's guest has over 20M downloads for his game studio. You will learn how he discovers mobile game niches, what to look for in a keyword and personal growth tips to overcome mental blocks. Ryan Yada is the Co-Founder and Co-Pilot of Flowmotion Entertainment.
28:3810/12/2018
706: How to Find Micro-Influencers on Instagram with NG Gordon

706: How to Find Micro-Influencers on Instagram with NG Gordon

Today's guest is a former professional tennis player and software founder and now he's a micro-influencer. You will discover how he became an influencer, his 4-step process for finding the right influencer to promote your app and finally, what to say to these influencers to make sure they are worthy of promoting your product. NG Gordon is the Speaker, Influencer Marketing at DearMishuDad.
48:3906/12/2018
705: How to Plan an Ad Roll Out with Vincent Meyer

705: How to Plan an Ad Roll Out with Vincent Meyer

You're about to discover how today's guest increased his ad revenue by simply removing his banner ads. Plus, he shares the messaging that they use to get better engagement with their video ads, how to plan your ad monetization roll out and finally why you better have a tracking system in place before you start. Vincent Meyer is CMO at Zeno Media.
32:5403/12/2018
704: Mobile App Analytics with AppsFlyer’s Ben Jeger

704: Mobile App Analytics with AppsFlyer’s Ben Jeger

Are you trying to figure out which analytics tool to use? Well, I've got Ben Jeger a Managing Director at AppsFlyer to talk all about app analytics. You will discover how to jumpstart your marketing campaigns, how to find the best converting keywords for your Apple Search ads and how to balance long-term growth with short-term revenues. Ben Jeger is the Managing Director DACH & Nordics at AppsFlyer.
33:0629/11/2018
Apple Search Ads for Paid Apps

Apple Search Ads for Paid Apps

You're going to discover how Apple Search Ads work for your paid apps. If you have good organic traffic and people are converting, then search ads will be very helpful for you. However, if you have less traffic, Apple won't consider your app as good or relevant, so you won't get a lot of impressions. As a result, your search visibility will be limited. You will not appear on some searches when a user looks for the app. Also, for those who think that their ranking will increase if they use search ads, this will only happen if your app is better than your competitors. This is because your conversion rate is NOT as good as the other apps, so it won't help you a lot. Watch Video on YouTube and Subscribe to our Channel: https://youtu.be/IBvjv-jMzjo
06:4527/11/2018
703: Viral Growth for a Hyperlocal App with Jegor Ivanov

703: Viral Growth for a Hyperlocal App with Jegor Ivanov

Are you building a social network or a hyperlocal app? Well today's guest shares how he was able to get viral growth by using an unknown variable reward. You will also discover how to get more engagement from your push notifications, how to get users to generate more content and why you should NOT do when it comes to highlighting your share features. Jegor Ivanov is the Product Manager, Growth at Jodel.
37:2026/11/2018
Mobile Game Audit & Comparison with Bumper.io

Mobile Game Audit & Comparison with Bumper.io

Coming up -- we're gonna take a look at a game from someone within the audience and we're gonna give them harsh, brutal feedback to help improve that game. Watch Video on YouTube and Subscribe to our Channel: https://youtu.be/yDG2uDzfJo4
05:5523/11/2018
702: How to Improve Your Current Game with Ozzie Haniffa

702: How to Improve Your Current Game with Ozzie Haniffa

Coming up is a coaching call with an indie game developer. We talk about how to add variability in his games, how to test your simple game ideas and why ASO is not necessary for casual games. Ozzie Haniffa is an indie game developer.
16:4322/11/2018
How to Increase Retention for Casual Mobile Games

How to Increase Retention for Casual Mobile Games

Kevin Wolstenholme is the founder of ​RisingHigh Studio​ and ​RisingHigh Academy​. He runs a two-person indie game studio with 13 games with 13 Apple homepage features. They also produce training for game developers and have achieved 6 Apple features this year. Plus, several publisher deals signed. Watch Video on YouTube and Subscribe to our Channel: https://youtu.be/CRL8hBrf-Xo
09:4720/11/2018
701: How Job Today Grew to 5M Jobseekers Being Mobile Only with Todor Madzharov

701: How Job Today Grew to 5M Jobseekers Being Mobile Only with Todor Madzharov

Today's guest helped grow JOB TODAY to over 5M jobseekers without a web presence. You will hear how their two controversial features actually led to their growth, how they decreased their CPIs in half by converting static images into a video ad and lastly how to actually measure the performance of your retargeting campaigns. Todor Madzharov is Head of Marketing at JOB TODAY.
35:3519/11/2018
How to Sell Your Mobile Apps for Maximum Value

How to Sell Your Mobile Apps for Maximum Value

Eric Owens is the owner and co-founder of ​APPBusinessBrokers.com​. He's been brokering the sale of internet businesses for the past 14 years and mobile apps in the past 6 years. Watch Video on YouTube and Subscribe to our Channel: https://youtu.be/ai_GoMYrGu0
07:0716/11/2018
700: Beta Launch Strategies with William Heathershaw

700: Beta Launch Strategies with William Heathershaw

Do we really need another screen time app? Well today's guest shares why he decided to build his screen time app and what makes his different. Also, you will discover how to post in FB groups without sounding spammy, why PR failed as a marketing channel and why you should ask your users if they have considered uninstalling your app. William James Heathershaw is CEO at UncleWilliam.org.
34:5015/11/2018
How Color Switch Creator Generates Mobile Game Ideas

How Color Switch Creator Generates Mobile Game Ideas

You're going to discover how Color Switch creator, David Reichelt, generates ideas for mobile games. It's a simple process that anyone can use to come up with ideas for business, apps and more! Watch Video on YouTube and Subscribe to our Channel: https://youtu.be/bZQyXT_mbSo
08:4015/11/2018
699: How to Build Tools for Content Marketing

699: How to Build Tools for Content Marketing

Today's guest will share how they have used web tools and mobile apps as a content marketing strategy. You will discover how to come up with the right ideas, what constitutes a successful campaign and finally listen to how one tool worked better as a chat bot versus a microsite. Justin Adler is the Co-Founder and COO at NorthOne. Carter Grieve is the Head of Growth at NorthOne.
29:1312/11/2018
How to Get Good Rankings in the iOS App Store

How to Get Good Rankings in the iOS App Store

Coming up , i'm going to share with you the single best tip, it will help you to increase app store Ranking. Watch Video on YouTube and Subscribe to our Channel: https://www.youtube.com/watch?v=yJJNA-ogOYw
03:4909/11/2018
698: Building the Right App at the Right Time with Ken Vermeille

698: Building the Right App at the Right Time with Ken Vermeille

Today's guest is the Chief Growth Officer at Lingvist, a language learning app. You will discover how he's been able to grow their user base by 30x in a very crowded space, how h Want to know how to build features that your customers will actually want to use? Well today's guest shares his 4-step process on how to turn your app idea into a product that users will love. Plus, listen to his tips on the types of questions you should ask potential customers. Ken Vermeille is the CEO at Vermillion Sky.
40:1808/11/2018
How to Hire a Virtual Assistant (VA)

How to Hire a Virtual Assistant (VA)

Are you looking to hire a virtual assistant that's going to help you scale your business and even help you hire more VAs? Well you're going to discover our process for hiring the right virtual assistant for your business. Watch Video on YouTube and Subscribe to our Channel: https://youtu.be/_92NHUPxKmo
06:0607/11/2018
697: Growth in a Market Overshadowed by Competitors with Scott Dodson

697: Growth in a Market Overshadowed by Competitors with Scott Dodson

Today's guest is the Chief Growth Officer at Lingvist a language learning app. You will discover how he's been able to grow the user base by 30X in a very crowded space, how he drove that growth by focusing on retention and the impact that localization has made on the app. Scott Dodson is the CGO (Chief Growth Officer) at Lingvist.
34:5106/11/2018
696: How to Use Data to Drive More Conversions with Lior Barak

696: How to Use Data to Drive More Conversions with Lior Barak

Are you looking to use data to help you make better marketing decisions? Well, today's guest shares how to set up user flags to drive more conversions, why too many KPIs will drive you bonkers and how many users you need to make sense of the data. Lior Barak is the Marketing Automation Expert at Tale About Data.
30:1201/11/2018
695: Peak Brain Training Head of User Acquisition, Thiago Monteiro

695: Peak Brain Training Head of User Acquisition, Thiago Monteiro

We have the Head of User Acquisition at one of the top apps, Peak. You will discover how he's using retargeting campaigns to decrease CPI and increase subscribers, how he calculates lifetime value and how he automates his acquisition campaigns to save time and decrease costs. Thiago Monteiro is the Head of User Acquisition at Peak
34:2129/10/2018
694: Backlinks for Google Play App Store Optimization with Sarmad Sultan

694: Backlinks for Google Play App Store Optimization with Sarmad Sultan

Coming up is a coaching call where we do a deep dive on app store optimization. You will discover how Sarmad got 100 reviews for his app in a matter of days, how to squeeze out more keywords and how he used backlinks to increase his keyword rankings. Sarmad Sultan is the ASO Team Lead at Content Arcade
22:5525/10/2018
3 Things You Need When Pitching Apple for a Feature

3 Things You Need When Pitching Apple for a Feature

Coming up iam going to share with you 3 simple things you need to land with an Apple Feature Watch Video on YouTube and Subscribe to our Channel: https://youtu.be/QtopSUuCu_o
07:2324/10/2018
693: Why Rewarded Engagement Drives Better Users with Daniel Todd

693: Why Rewarded Engagement Drives Better Users with Daniel Todd

Looking to drive low cost downloads that targets female sports fans? Well today's guest shares why rewarded engagement drives better users than incentivized traffic. Also, you will discover how he's using Facebook ads to drive downloads for his own apps and why automating this process has allowed him to scale with just 7 team members. Daniel Todd is currently the CEO/Founder of Influence Mobile. He is also a Disney TechStars mentor and adviser to several start-ups. In 1999, he co-founded the online media company Zango. While there, Zango ranked several times in the Inc 500 fastest growing companies ranking as high as #7. Businesses he created have generated over one billion dollars in revenue.
35:0822/10/2018
692: What to Do When Apple Search Ads Won’t Work with Ben Price

692: What to Do When Apple Search Ads Won’t Work with Ben Price

Coming up is a coaching call where you will discover what to do when Apple search ads won't work, copywriting tips to use on your pricing page and a full explanation of the Spanish-Mexico ASO tip that helps double keywords. Ben Price is the founder of SnapShot Postcard.
20:0718/10/2018