The social world has gone wild this past week, so we had to bring Jess Bruno back to talk about it: Instagram now allows 5 links in bio, Montana could potentially ban TikTok, and Reels gets a new editing feature and analytics metrics.Support the showCONNECT WITH AMS 🤝Our course libraryOur certificationTemplates and tools for marketersOUR SPONSORS 🪩Launch your website with HostingerView all of our sponsors and offersOUR FAVE RESOURCES 👇Podcast episodesTake our quizFree marketing classNewsletterSUPPORT 🫶Leave a review on Apple PodcastsLeave a rating on Spotify Buy us a coffeeAMS ON SOCIAL ✌️Follow us on InstagramCheck snippets on TikTok

We delve into the world of marketing and business to bring you the juiciest tips and tricks to take your brand to the next level. Today, we're talking about marketing experiments - the good, the bad, and the ugly.Support the showCONNECT WITH AMS 🤝Our course libraryOur certificationTemplates and tools for marketersOUR SPONSORS 🪩Launch your website with HostingerView all of our sponsors and offersOUR FAVE RESOURCES 👇Podcast episodesTake our quizFree marketing classNewsletterSUPPORT 🫶Leave a review on Apple PodcastsLeave a rating on Spotify Buy us a coffeeAMS ON SOCIAL ✌️Follow us on InstagramCheck snippets on TikTok

Yes, we are back with the Buffy chats. We swear we did not plan it, but it definitely ties in with this week's conversations about stories and Robyn!Support the showCONNECT WITH AMS 🤝Our course libraryOur certificationTemplates and tools for marketersOUR SPONSORS 🪩Launch your website with HostingerView all of our sponsors and offersOUR FAVE RESOURCES 👇Podcast episodesTake our quizFree marketing classNewsletterSUPPORT 🫶Leave a review on Apple PodcastsLeave a rating on Spotify Buy us a coffeeAMS ON SOCIAL ✌️Follow us on InstagramCheck snippets on TikTok

This week, we've got some exciting stories to share with you, from the rise of generative AI to Twitter's tweet-ranking algorithm data. Plus, we'll take a look at France's new influencer crackdown and LinkedIn's new Podcast Academy.Support the showCONNECT WITH AMS 🤝Our course libraryOur certificationTemplates and tools for marketersOUR SPONSORS 🪩Launch your website with HostingerView all of our sponsors and offersOUR FAVE RESOURCES 👇Podcast episodesTake our quizFree marketing classNewsletterSUPPORT 🫶Leave a review on Apple PodcastsLeave a rating on Spotify Buy us a coffeeAMS ON SOCIAL ✌️Follow us on InstagramCheck snippets on TikTok

Learn why Hindsight Bias may stop your audience from converting into buyers.Support the showCONNECT WITH AMS 🤝Our course libraryOur certificationTemplates and tools for marketersOUR SPONSORS 🪩Launch your website with HostingerView all of our sponsors and offersOUR FAVE RESOURCES 👇Podcast episodesTake our quizFree marketing classNewsletterSUPPORT 🫶Leave a review on Apple PodcastsLeave a rating on Spotify Buy us a coffeeAMS ON SOCIAL ✌️Follow us on InstagramCheck snippets on TikTok

Your marketing BFFs are back with the hottest news, features, and reports spotted in the wild!Support the showCONNECT WITH AMS 🤝Our course libraryOur certificationTemplates and tools for marketersOUR SPONSORS 🪩Launch your website with HostingerView all of our sponsors and offersOUR FAVE RESOURCES 👇Podcast episodesTake our quizFree marketing classNewsletterSUPPORT 🫶Leave a review on Apple PodcastsLeave a rating on Spotify Buy us a coffeeAMS ON SOCIAL ✌️Follow us on InstagramCheck snippets on TikTok

What do Notion, Seinfield and Buffy the Vampire Slayer have in common? You may have to listen to today's podcast episode to find out!Support the showCONNECT WITH AMS 🤝Our course libraryOur certificationTemplates and tools for marketersOUR SPONSORS 🪩Launch your website with HostingerView all of our sponsors and offersOUR FAVE RESOURCES 👇Podcast episodesTake our quizFree marketing classNewsletterSUPPORT 🫶Leave a review on Apple PodcastsLeave a rating on Spotify Buy us a coffeeAMS ON SOCIAL ✌️Follow us on InstagramCheck snippets on TikTok

Your marketing BFFs are back with the hottest news, features, and reports spotted in the wild!Support the showCONNECT WITH AMS 🤝Our course libraryOur certificationTemplates and tools for marketersOUR SPONSORS 🪩Launch your website with HostingerView all of our sponsors and offersOUR FAVE RESOURCES 👇Podcast episodesTake our quizFree marketing classNewsletterSUPPORT 🫶Leave a review on Apple PodcastsLeave a rating on Spotify Buy us a coffeeAMS ON SOCIAL ✌️Follow us on InstagramCheck snippets on TikTok

We are talking listeners questions as we dig deep into the content stratosphere and discuss the latest social changes you can keep up with.Support the showCONNECT WITH AMS 🤝Our course libraryOur certificationTemplates and tools for marketersOUR SPONSORS 🪩Launch your website with HostingerView all of our sponsors and offersOUR FAVE RESOURCES 👇Podcast episodesTake our quizFree marketing classNewsletterSUPPORT 🫶Leave a review on Apple PodcastsLeave a rating on Spotify Buy us a coffeeAMS ON SOCIAL ✌️Follow us on InstagramCheck snippets on TikTok

If you're feeling Instagram fatigue there's even a report out on Americans needing to take a time-out to recharge — so come on in, kick back, relax and let us keep you up-to-date with the fast-paced world of digital trends and marketing news!Support the showCONNECT WITH AMS 🤝Our course libraryOur certificationTemplates and tools for marketersOUR SPONSORS 🪩Launch your website with HostingerView all of our sponsors and offersOUR FAVE RESOURCES 👇Podcast episodesTake our quizFree marketing classNewsletterSUPPORT 🫶Leave a review on Apple PodcastsLeave a rating on Spotify Buy us a coffeeAMS ON SOCIAL ✌️Follow us on InstagramCheck snippets on TikTok

Whether you're a marketer, an intern or CEO of the world's biggest company, personal branding is here to make everyone look and sound like an awesome superstar.Support the showCONNECT WITH AMS 🤝Our course libraryOur certificationTemplates and tools for marketersOUR SPONSORS 🪩Launch your website with HostingerView all of our sponsors and offersOUR FAVE RESOURCES 👇Podcast episodesTake our quizFree marketing classNewsletterSUPPORT 🫶Leave a review on Apple PodcastsLeave a rating on Spotify Buy us a coffeeAMS ON SOCIAL ✌️Follow us on InstagramCheck snippets on TikTok

Welcome to a special roundup of the most exciting news from the world of social media and marketing.Support the showCONNECT WITH AMS 🤝Our course libraryOur certificationTemplates and tools for marketersOUR SPONSORS 🪩Launch your website with HostingerView all of our sponsors and offersOUR FAVE RESOURCES 👇Podcast episodesTake our quizFree marketing classNewsletterSUPPORT 🫶Leave a review on Apple PodcastsLeave a rating on Spotify Buy us a coffeeAMS ON SOCIAL ✌️Follow us on InstagramCheck snippets on TikTok

Marketers can view AI as a companion rather than a threat by understanding how it works and how to use it in the marketing process.Support the showCONNECT WITH AMS 🤝Our course libraryOur certificationTemplates and tools for marketersOUR SPONSORS 🪩Launch your website with HostingerView all of our sponsors and offersOUR FAVE RESOURCES 👇Podcast episodesTake our quizFree marketing classNewsletterSUPPORT 🫶Leave a review on Apple PodcastsLeave a rating on Spotify Buy us a coffeeAMS ON SOCIAL ✌️Follow us on InstagramCheck snippets on TikTok

Learn the power of defining your mission and brand, how to review mine for customer insights, understanding what people want from your product or service, and managing a team effectively.Support the showCONNECT WITH AMS 🤝Our course libraryOur certificationTemplates and tools for marketersOUR SPONSORS 🪩Launch your website with HostingerView all of our sponsors and offersOUR FAVE RESOURCES 👇Podcast episodesTake our quizFree marketing classNewsletterSUPPORT 🫶Leave a review on Apple PodcastsLeave a rating on Spotify Buy us a coffeeAMS ON SOCIAL ✌️Follow us on InstagramCheck snippets on TikTok

We all know that every penny counts, so if you're looking for ways to make your discounts look even more attractive to customers, then this is an episode not to miss! Is 0 better than free? Does money work better than percentage? Let's dive into it and find out.Support the showCONNECT WITH AMS 🤝Our course libraryOur certificationTemplates and tools for marketersOUR SPONSORS 🪩Launch your website with HostingerView all of our sponsors and offersOUR FAVE RESOURCES 👇Podcast episodesTake our quizFree marketing classNewsletterSUPPORT 🫶Leave a review on Apple PodcastsLeave a rating on Spotify Buy us a coffeeAMS ON SOCIAL ✌️Follow us on InstagramCheck snippets on TikTok

Welcome to the latest episode of our podcast! In this week's episode, we're exploring the deeper connection between marketing, teaching and personal branding.Support the showCONNECT WITH AMS 🤝Our course libraryOur certificationTemplates and tools for marketersOUR SPONSORS 🪩Launch your website with HostingerView all of our sponsors and offersOUR FAVE RESOURCES 👇Podcast episodesTake our quizFree marketing classNewsletterSUPPORT 🫶Leave a review on Apple PodcastsLeave a rating on Spotify Buy us a coffeeAMS ON SOCIAL ✌️Follow us on InstagramCheck snippets on TikTok

Grab a cup of your favourite beverage, get comfy, and let's get started. We're discussing the foundations of a successful social media strategy.Support the showCONNECT WITH AMS 🤝Our course libraryOur certificationTemplates and tools for marketersOUR SPONSORS 🪩Launch your website with HostingerView all of our sponsors and offersOUR FAVE RESOURCES 👇Podcast episodesTake our quizFree marketing classNewsletterSUPPORT 🫶Leave a review on Apple PodcastsLeave a rating on Spotify Buy us a coffeeAMS ON SOCIAL ✌️Follow us on InstagramCheck snippets on TikTok

We are joined by the one and only Jay Clouse to discuss the journey of being a full time creator, first jobs and what the TV show Survivor can teach us about content.Support the showCONNECT WITH AMS 🤝Our course libraryOur certificationTemplates and tools for marketersOUR SPONSORS 🪩Launch your website with HostingerView all of our sponsors and offersOUR FAVE RESOURCES 👇Podcast episodesTake our quizFree marketing classNewsletterSUPPORT 🫶Leave a review on Apple PodcastsLeave a rating on Spotify Buy us a coffeeAMS ON SOCIAL ✌️Follow us on InstagramCheck snippets on TikTok

Online events can be a great marketing tool - but what about using open days and summits as a marketing hack for your business?Support the showCONNECT WITH AMS 🤝Our course libraryOur certificationTemplates and tools for marketersOUR SPONSORS 🪩Launch your website with HostingerView all of our sponsors and offersOUR FAVE RESOURCES 👇Podcast episodesTake our quizFree marketing classNewsletterSUPPORT 🫶Leave a review on Apple PodcastsLeave a rating on Spotify Buy us a coffeeAMS ON SOCIAL ✌️Follow us on InstagramCheck snippets on TikTok

First interview of the year, baby!In this episode of the podcast, we chat with Alex Llull about how the best creators get inspired by others to create content that grows their audience and business.Support the showCONNECT WITH AMS 🤝Our course libraryOur certificationTemplates and tools for marketersOUR SPONSORS 🪩Launch your website with HostingerView all of our sponsors and offersOUR FAVE RESOURCES 👇Podcast episodesTake our quizFree marketing classNewsletterSUPPORT 🫶Leave a review on Apple PodcastsLeave a rating on Spotify Buy us a coffeeAMS ON SOCIAL ✌️Follow us on InstagramCheck snippets on TikTok

Welcome to the latest podcast episode, where we're exploring the latest trends for 2023. Let's see what AI has in store for us this year and beyond! We're excited to dive in on some of the big predictions for the year ahead.Support the showCONNECT WITH AMS 🤝Our course libraryOur certificationTemplates and tools for marketersOUR SPONSORS 🪩Launch your website with HostingerView all of our sponsors and offersOUR FAVE RESOURCES 👇Podcast episodesTake our quizFree marketing classNewsletterSUPPORT 🫶Leave a review on Apple PodcastsLeave a rating on Spotify Buy us a coffeeAMS ON SOCIAL ✌️Follow us on InstagramCheck snippets on TikTok

In the final episode of this bonus series, our very own Fab Giovanetti shares one marketing lesson she has learned from what has not quite worked out for her in her journey.Support the showCONNECT WITH AMS 🤝Our course libraryOur certificationTemplates and tools for marketersOUR SPONSORS 🪩Launch your website with HostingerView all of our sponsors and offersOUR FAVE RESOURCES 👇Podcast episodesTake our quizFree marketing classNewsletterSUPPORT 🫶Leave a review on Apple PodcastsLeave a rating on Spotify Buy us a coffeeAMS ON SOCIAL ✌️Follow us on InstagramCheck snippets on TikTok

Michelle Marcelline shares challenges and breakthroughs from validating her ideas and products.Support the showCONNECT WITH AMS 🤝Our course libraryOur certificationTemplates and tools for marketersOUR SPONSORS 🪩Launch your website with HostingerView all of our sponsors and offersOUR FAVE RESOURCES 👇Podcast episodesTake our quizFree marketing classNewsletterSUPPORT 🫶Leave a review on Apple PodcastsLeave a rating on Spotify Buy us a coffeeAMS ON SOCIAL ✌️Follow us on InstagramCheck snippets on TikTok

Content writer Alex Boswell goes deeper into the power of search intent, calls to action and the foundations of a great presence online.Support the showCONNECT WITH AMS 🤝Our course libraryOur certificationTemplates and tools for marketersOUR SPONSORS 🪩Launch your website with HostingerView all of our sponsors and offersOUR FAVE RESOURCES 👇Podcast episodesTake our quizFree marketing classNewsletterSUPPORT 🫶Leave a review on Apple PodcastsLeave a rating on Spotify Buy us a coffeeAMS ON SOCIAL ✌️Follow us on InstagramCheck snippets on TikTok

Matthias Bohlen shares the power of stories and customer journeys and how they inspired him to start his own bootstrapped venture.Support the showCONNECT WITH AMS 🤝Our course libraryOur certificationTemplates and tools for marketersOUR SPONSORS 🪩Launch your website with HostingerView all of our sponsors and offersOUR FAVE RESOURCES 👇Podcast episodesTake our quizFree marketing classNewsletterSUPPORT 🫶Leave a review on Apple PodcastsLeave a rating on Spotify Buy us a coffeeAMS ON SOCIAL ✌️Follow us on InstagramCheck snippets on TikTok

It's been a long year for marketers - and Fab and Steph definitely agree on that one. We've seen a lot of changes and had to adapt on the fly. But as we look back on the year, there are some lessons we can learn from.Support the showCONNECT WITH AMS 🤝Our course libraryOur certificationTemplates and tools for marketersOUR SPONSORS 🪩Launch your website with HostingerView all of our sponsors and offersOUR FAVE RESOURCES 👇Podcast episodesTake our quizFree marketing classNewsletterSUPPORT 🫶Leave a review on Apple PodcastsLeave a rating on Spotify Buy us a coffeeAMS ON SOCIAL ✌️Follow us on InstagramCheck snippets on TikTok

Fab sits down with Ayo Abbas to learn about some of the top lessons from the B2B marketing world and beyond. We’ll talk about practical ways to figure out the best options that’ll work for your business, as there’s so many ways that things can be done.Support the showCONNECT WITH AMS 🤝Our course libraryOur certificationTemplates and tools for marketersOUR SPONSORS 🪩Launch your website with HostingerView all of our sponsors and offersOUR FAVE RESOURCES 👇Podcast episodesTake our quizFree marketing classNewsletterSUPPORT 🫶Leave a review on Apple PodcastsLeave a rating on Spotify Buy us a coffeeAMS ON SOCIAL ✌️Follow us on InstagramCheck snippets on TikTok

Mercy shares the power of facilitating storytelling to encourage inclusive cultures, better insights, and impactful marketing and campaigns.Support the showCONNECT WITH AMS 🤝Our course libraryOur certificationTemplates and tools for marketersOUR SPONSORS 🪩Launch your website with HostingerView all of our sponsors and offersOUR FAVE RESOURCES 👇Podcast episodesTake our quizFree marketing classNewsletterSUPPORT 🫶Leave a review on Apple PodcastsLeave a rating on Spotify Buy us a coffeeAMS ON SOCIAL ✌️Follow us on InstagramCheck snippets on TikTok

Did you know that the average person will change jobs ten times in their career? If you're a manager, that can be pretty daunting.Support the showCONNECT WITH AMS 🤝Our course libraryOur certificationTemplates and tools for marketersOUR SPONSORS 🪩Launch your website with HostingerView all of our sponsors and offersOUR FAVE RESOURCES 👇Podcast episodesTake our quizFree marketing classNewsletterSUPPORT 🫶Leave a review on Apple PodcastsLeave a rating on Spotify Buy us a coffeeAMS ON SOCIAL ✌️Follow us on InstagramCheck snippets on TikTok

One root cause for failure in diverse leadership development is the general ineffective state of leadership development. We talk to Alt Marketing School graduate Dawn. She helps corporates by coaching diverse leaders, enabling them to navigate better the internal and external barriers facing them in their professional and career development.First, we look at the hiring stage, inner bias, and how managers and organisations can do better at such a crucial stage of the employee journey.Secondly, Dawn shares some examples of generational and societal psychological imprints that impact minority leaders. Especially some of the engrained ones people may not even consciously recognise. We dive deep into the importance of company culture, and ways organisations can take targeted action to improve career development to support minority leaders within their team.Finally, we explore the importance of protecting balance, boundaries and the well-being of their team.Support the showCONNECT WITH AMS 🤝Our course libraryOur certificationTemplates and tools for marketersOUR SPONSORS 🪩Launch your website with HostingerView all of our sponsors and offersOUR FAVE RESOURCES 👇Podcast episodesTake our quizFree marketing classNewsletterSUPPORT 🫶Leave a review on Apple PodcastsLeave a rating on Spotify Buy us a coffeeAMS ON SOCIAL ✌️Follow us on InstagramCheck snippets on TikTok

When did social media become our new favourite search engine?Support the showCONNECT WITH AMS 🤝Our course libraryOur certificationTemplates and tools for marketersOUR SPONSORS 🪩Launch your website with HostingerView all of our sponsors and offersOUR FAVE RESOURCES 👇Podcast episodesTake our quizFree marketing classNewsletterSUPPORT 🫶Leave a review on Apple PodcastsLeave a rating on Spotify Buy us a coffeeAMS ON SOCIAL ✌️Follow us on InstagramCheck snippets on TikTok

Entrepreneurs don’t start a business to build a brand. They start a business to build a product or service. Yet, people buy from people. People connect with stories. The point of creating a brand is to be something people want in their lives. Storyteller and Alt Marketing School teacher Amanda Baker shares with us why 5 Stories can help with that.Fab and Amanda discuss why stories never truly end and how you can feel safe sharing our stories.You’ll realise that your stories, values and beliefs act as the operating system for a brand’s existence. You’ll experience the ripple effect stories have on others and ourselves.Support the showCONNECT WITH AMS 🤝Our course libraryOur certificationTemplates and tools for marketersOUR SPONSORS 🪩Launch your website with HostingerView all of our sponsors and offersOUR FAVE RESOURCES 👇Podcast episodesTake our quizFree marketing classNewsletterSUPPORT 🫶Leave a review on Apple PodcastsLeave a rating on Spotify Buy us a coffeeAMS ON SOCIAL ✌️Follow us on InstagramCheck snippets on TikTok

Our head teacher, Fab, introduces you to one of the oldest growth hacks in the book that both qualify leads and encourage conversion.Create an ebook, guide or deck and sell it to your audience for 99 cents. "Why not give it away for free then?" you may be wondering. It builds credibility, qualifies your audience and shows they are interested in taking further steps with you.But, if you had a 99-cent ebook going more in-depth about the content you create, they're more likely to buy the book than schedule a call. Once your audience takes action, you can send a follow-up email and offer further help.Support the showCONNECT WITH AMS 🤝Our course libraryOur certificationTemplates and tools for marketersOUR SPONSORS 🪩Launch your website with HostingerView all of our sponsors and offersOUR FAVE RESOURCES 👇Podcast episodesTake our quizFree marketing classNewsletterSUPPORT 🫶Leave a review on Apple PodcastsLeave a rating on Spotify Buy us a coffeeAMS ON SOCIAL ✌️Follow us on InstagramCheck snippets on TikTok

We look at trends and visual identity for Millennial and even Gen Z generations. Jacqueline shares how to create content that hooks and relate to both audiences, reminding us of what brands need to bear in mind when talking with such audiences.Support the showCONNECT WITH AMS 🤝Our course libraryOur certificationTemplates and tools for marketersOUR SPONSORS 🪩Launch your website with HostingerView all of our sponsors and offersOUR FAVE RESOURCES 👇Podcast episodesTake our quizFree marketing classNewsletterSUPPORT 🫶Leave a review on Apple PodcastsLeave a rating on Spotify Buy us a coffeeAMS ON SOCIAL ✌️Follow us on InstagramCheck snippets on TikTok

Fab and Jess are back and they have a lot to say. Instagram continues its tradition of, uhh, borrowing from Snapchat, TikTok, and now BeReal with Instagram Candid challenges. Lately, Instagram has been under fire for becoming more and more of a TikTok clone. Even Adam Mosseri has been telling his staff to “step up” to stand a chance against short-form competitors YouTube and TikTok.TikTok does not want to be left behind, so they proceeded to launch it’s own BeReal spin off with TikTok Now. This new feature allows you to take a photo or video using both the front and back cameras simultaneously. Sounds familiar? The main goal, apparently, is to make possible deeper connection and entertainment in a fun format for the audience.The team also introduces a brand new segment, answering questions from the community about common social media mistakes and how to avoid them.Support the showCONNECT WITH AMS 🤝Our course libraryOur certificationTemplates and tools for marketersOUR SPONSORS 🪩Launch your website with HostingerView all of our sponsors and offersOUR FAVE RESOURCES 👇Podcast episodesTake our quizFree marketing classNewsletterSUPPORT 🫶Leave a review on Apple PodcastsLeave a rating on Spotify Buy us a coffeeAMS ON SOCIAL ✌️Follow us on InstagramCheck snippets on TikTok

From reminiscing old college habits and power songs, all the way to understanding how to bring your unique perceptive to sales, Jess will encourage you to get out of your comfort zone and just go for it.Whether it's external environments or how we approach our next cold call or sales outreach - the best way we can move forward is to put our best foot forward.We reflect on her experience of returning to an educational setting and how our sales workshop ended up being her "a-ha!" moment.As students discussed the overlap between sales and marketing, this propelled her into her idea for Project Athena Consulting and allowed her to focus her approach.Jess is here to focus on changing sales culture for the better. Learn how to include creativity in your sales strategy, depending on your market, mission and goals.Support the showCONNECT WITH AMS 🤝Our course libraryOur certificationTemplates and tools for marketersOUR SPONSORS 🪩Launch your website with HostingerView all of our sponsors and offersOUR FAVE RESOURCES 👇Podcast episodesTake our quizFree marketing classNewsletterSUPPORT 🫶Leave a review on Apple PodcastsLeave a rating on Spotify Buy us a coffeeAMS ON SOCIAL ✌️Follow us on InstagramCheck snippets on TikTok

As organic reach on Instagram has been decreasing consistently recently, why should we invest time and money on the platform? Nick Edwards from Feed shares all the trade secrets as an ex-marketer and expert in digital advertising.Nick is one of the founders of Feed, which he set up in 2020 as a solution to time-consuming, expensive and complicated digital marketing solutions available to entrepreneurs, small businesses and marketers alike.Fab gets overly excited about diving deep into the geeky side of social advertising, exploring the most common issues experienced marketers make. They also explore the grow > sell > grow accordion (and develop a marketer-worthy acronym for it).Oh, and they explore Nick’s not-so-secret geeky obsessions - which include church architecture, among other things.Support the showCONNECT WITH AMS 🤝Our course libraryOur certificationTemplates and tools for marketersOUR SPONSORS 🪩Launch your website with HostingerView all of our sponsors and offersOUR FAVE RESOURCES 👇Podcast episodesTake our quizFree marketing classNewsletterSUPPORT 🫶Leave a review on Apple PodcastsLeave a rating on Spotify Buy us a coffeeAMS ON SOCIAL ✌️Follow us on InstagramCheck snippets on TikTok

Dr Rebecca Swift is the Global Head of Creative Insights at Getty Images & iStock.She brings her 20 years of experience to Alt Marketing School. She reflects with us on some of the milestones of her career journey, including what led her to become one of the founding members of the creative research team at Getty Images, introducing visual research methodology to the industry.Rebecca introduces us to her work for the #ShowUs partnership with Dove, which aims to bring more female photographers into the industry and the power of making more conscious choices as brands and marketers.We discuss subconscious behaviours and how brands can positively influence consumers to connect and empathise with specific causes and values. Dr Rebecca points out that “visuals are not only a powerful way of demonstrating transparency, but by using the right imagery, brands can positively influence consumers.”Support the showCONNECT WITH AMS 🤝Our course libraryOur certificationTemplates and tools for marketersOUR SPONSORS 🪩Launch your website with HostingerView all of our sponsors and offersOUR FAVE RESOURCES 👇Podcast episodesTake our quizFree marketing classNewsletterSUPPORT 🫶Leave a review on Apple PodcastsLeave a rating on Spotify Buy us a coffeeAMS ON SOCIAL ✌️Follow us on InstagramCheck snippets on TikTok

Fab and Jess catch up on the latest and greatest from the social media world.Support the showCONNECT WITH AMS 🤝Our course libraryOur certificationTemplates and tools for marketersOUR SPONSORS 🪩Launch your website with HostingerView all of our sponsors and offersOUR FAVE RESOURCES 👇Podcast episodesTake our quizFree marketing classNewsletterSUPPORT 🫶Leave a review on Apple PodcastsLeave a rating on Spotify Buy us a coffeeAMS ON SOCIAL ✌️Follow us on InstagramCheck snippets on TikTok

If you wonder what happens when you put two buyer psychology geeks in a (virtual) room together, wonder no more.Support the showCONNECT WITH AMS 🤝Our course libraryOur certificationTemplates and tools for marketersOUR SPONSORS 🪩Launch your website with HostingerView all of our sponsors and offersOUR FAVE RESOURCES 👇Podcast episodesTake our quizFree marketing classNewsletterSUPPORT 🫶Leave a review on Apple PodcastsLeave a rating on Spotify Buy us a coffeeAMS ON SOCIAL ✌️Follow us on InstagramCheck snippets on TikTok

Positive impact marketing goes beyond promoting your brand as it is rooted in purpose, helping to deliver lasting social impact. Learn the 4 core principles of positive impact marketing.You can build a customer-driven strategy that focuses on relationship building. We'll take you through an exercise to better refine your values as a way to connect with your audience.Support the showCONNECT WITH AMS 🤝Our course libraryOur certificationTemplates and tools for marketersOUR SPONSORS 🪩Launch your website with HostingerView all of our sponsors and offersOUR FAVE RESOURCES 👇Podcast episodesTake our quizFree marketing classNewsletterSUPPORT 🫶Leave a review on Apple PodcastsLeave a rating on Spotify Buy us a coffeeAMS ON SOCIAL ✌️Follow us on InstagramCheck snippets on TikTok

Planning your signature workshop does not have to be hard. Alt Marketing school advisor and friend Raz Widrich joins us to discuss why practice matters both as a student and as a teacher.Support the showCONNECT WITH AMS 🤝Our course libraryOur certificationTemplates and tools for marketersOUR SPONSORS 🪩Launch your website with HostingerView all of our sponsors and offersOUR FAVE RESOURCES 👇Podcast episodesTake our quizFree marketing classNewsletterSUPPORT 🫶Leave a review on Apple PodcastsLeave a rating on Spotify Buy us a coffeeAMS ON SOCIAL ✌️Follow us on InstagramCheck snippets on TikTok

We look at ways to prepare for seasonal sales and beat the Summer slump with intention.Are you suffering from engagement fatigue? You are not alone. Summer could be the perfect time to tune back into your tone of voice and social media goals for the rest of the year.We look at why Gen Z is moving to TikTok and how LinkedIn is the latest hot place to hang out. We also talk in-depth about niching down (and why it’s not just what you think).When finding a niche, you want to think about ways to be unique yet still evolve in your communication, content, and scope.This is a juicy episode you don't want to miss.Support the showCONNECT WITH AMS 🤝Our course libraryOur certificationTemplates and tools for marketersOUR SPONSORS 🪩Launch your website with HostingerView all of our sponsors and offersOUR FAVE RESOURCES 👇Podcast episodesTake our quizFree marketing classNewsletterSUPPORT 🫶Leave a review on Apple PodcastsLeave a rating on Spotify Buy us a coffeeAMS ON SOCIAL ✌️Follow us on InstagramCheck snippets on TikTok

As everyone is talking about cold sales tactics and strategy, how can we pop into other people's DMs seeking relationships over ROI?Support the showCONNECT WITH AMS 🤝Our course libraryOur certificationTemplates and tools for marketersOUR SPONSORS 🪩Launch your website with HostingerView all of our sponsors and offersOUR FAVE RESOURCES 👇Podcast episodesTake our quizFree marketing classNewsletterSUPPORT 🫶Leave a review on Apple PodcastsLeave a rating on Spotify Buy us a coffeeAMS ON SOCIAL ✌️Follow us on InstagramCheck snippets on TikTok

A sales funnel visualises your potential customer's process to buy your product and finally become your brand's advocate.Support the showCONNECT WITH AMS 🤝Our course libraryOur certificationTemplates and tools for marketersOUR SPONSORS 🪩Launch your website with HostingerView all of our sponsors and offersOUR FAVE RESOURCES 👇Podcast episodesTake our quizFree marketing classNewsletterSUPPORT 🫶Leave a review on Apple PodcastsLeave a rating on Spotify Buy us a coffeeAMS ON SOCIAL ✌️Follow us on InstagramCheck snippets on TikTok

Get ready to learn about value-driven marketing, a big part of what we teach our students. We may be too excited about this conversation, but can you blame us?Support the showCONNECT WITH AMS 🤝Our course libraryOur certificationTemplates and tools for marketersOUR SPONSORS 🪩Launch your website with HostingerView all of our sponsors and offersOUR FAVE RESOURCES 👇Podcast episodesTake our quizFree marketing classNewsletterSUPPORT 🫶Leave a review on Apple PodcastsLeave a rating on Spotify Buy us a coffeeAMS ON SOCIAL ✌️Follow us on InstagramCheck snippets on TikTok

Engaging on social media is a time-consuming task. Learn how to save time and schedule social media engagementSupport the showCONNECT WITH AMS 🤝Our course libraryOur certificationTemplates and tools for marketersOUR SPONSORS 🪩Launch your website with HostingerView all of our sponsors and offersOUR FAVE RESOURCES 👇Podcast episodesTake our quizFree marketing classNewsletterSUPPORT 🫶Leave a review on Apple PodcastsLeave a rating on Spotify Buy us a coffeeAMS ON SOCIAL ✌️Follow us on InstagramCheck snippets on TikTok

Tom Hunt is a B2B marketer with experience and very insightful opinions. He now starts and grows the world's most profitable podcasts for B2B businesses.Support the showCONNECT WITH AMS 🤝Our course libraryOur certificationTemplates and tools for marketersOUR SPONSORS 🪩Launch your website with HostingerView all of our sponsors and offersOUR FAVE RESOURCES 👇Podcast episodesTake our quizFree marketing classNewsletterSUPPORT 🫶Leave a review on Apple PodcastsLeave a rating on Spotify Buy us a coffeeAMS ON SOCIAL ✌️Follow us on InstagramCheck snippets on TikTok