In this AI marketing podcast episode, Dan Sanchez and Travis Sanchez delve into the early stages and future potential of AI agents, debating the current limitations and speculative advancements in AI-driven content creation. They unpack real-world applications of AI in business, explore how AI-generated music and creative personalities could revolutionize marketing strategies, and share pivotal moments that sparked their deep dive into AI. From discussing the latest in workplace AI tools to reflecting on AI's potential to outpace social media, this episode provides insightful commentary for marketers eager to harness AI's transformative power. Listen to this episode if you want to stay ahead in the evolving AI landscape.Subscribe to the AI-Driven Marketer Newsletter at https://aidrivenmarketer.com/Resources Mentioned: Viral Rap Tweet: https://x.com/kyleshannon/status/1859462298944819576?ref_src=twsrc%5Etfw%7Ctwcamp%5Etweetembed%7Ctwterm%5E1859462298944819576%7Ctwgr%5Eb9d51b41820d4a49adb9e71a6e7be2770af2d3bf%7Ctwcon%5Es1_&ref_url=https%3A%2F%2Fwww.notion.so%2Fdanchez%2FAlex-Hormozi-Quote-143c946be26d80c08887ca422b4ec201%3Fpvs%3D3Timestamps:00:00 Helping marketers navigate AI: agents, ads, music.03:26 AI's novelty boosts marketing reach and headlines.07:20 "Agents are intelligent automation, not independent."12:41 Create AI character Glitch for fun brand engagement.15:31 Training limits delay ChatGPT 5 release speculation.18:36 Few companies use social media effectively.21:52 CEO-driven marketing decisions often waste money.23:34 Businesses adopting AI, but practical impact unproven.27:07 AI will impact life significantly, unlike social media.32:07 Comparing writing tools: GPT versus Claude reactions.34:04 AI music: fun, catchy, improved marketing potential.

In this AI marketing podcast episode, Dan Sanchez explores how AI is reshaping the world of search engine optimization (SEO). With a focus on actionable strategies, Dan breaks down three game-changing approaches for marketers: AI planning, AI content, and AI priming. Learn how to use AI tools to outline content, experiment with AI-generated articles, and position your brand to rank in emerging AI search engines. Plus, hear real-world examples of how Dan’s methods have driven traffic and insights into the future of search. Whether you're a seasoned SEO expert or just starting out, this episode will help you future-proof your SEO strategy.Timestamps: 00:00 – 03:33: Introduction to the evolving SEO landscape. 03:34 – 07:42: Key insights from Rand Fishkin’s cross-platform search data. 07:43 – 12:10: Dan’s personal journey into SEO success and lessons learned. 12:11 – 18:46: AI Planning: Using AI to strategize and outline high-ranking content. 18:47 – 25:18: AI Content: Experimenting with automated content creation tools. 25:19 – 31:36: AI Priming: Preparing for AI-dominated search engines with “The 3 Rs” (Roundups, Reviews, Rankings). 31:37 – 33:53: Practical steps to leverage AI for SEO success. 33:54 – End: Outro and final thoughts on the future of SEO.

In this episode of The AI Driven Marketer, host Dan Sanchez dives into the transformative power of AI for marketing teams. He presents a plan to amplify a small team’s productivity and impact, covering the essential steps to align team members, build effective workflows, and leverage AI for faster, better, and smarter results. Whether your team is all-in on AI or still skeptical, this episode offers practical insights on creating an AI-driven culture to drive performance and innovation. Join Dan as he walks through a structured approach to make your team feel like a powerhouse of productivity.Get the AI CoachCustomGPT: To unlock your team’s AI potential, subscribe to Dan’s newsletter at aidrivenmarketer.com/aicoach and get immediate access to the AI Coach tool.Key Timestamps: 00:00 - Introduction: Why AI is the key to transforming a small team into a powerhouse. 00:20 - Episode Overview: The goal of AI for teams and a promise to share a strategy to scale productivity. 01:06 - Challenges Facing Teams: Recognizing varying team attitudes toward AI and the need for alignment. 02:44 - Step 1: Casting a Vision: How to communicate AI’s benefits and address team members’ fears. 03:51 - Step 2: Documenting Processes: The importance of listing daily, weekly, and project-based responsibilities to optimize with AI. 05:37 - Step 3: Improving Tasks with AI: Dan introduces a framework to make tasks faster, better, and smarter. 07:11 - Introducing the AI Coach Tool: How the custom GPT AI Coach can assist teams in adopting AI across their roles. 09:32 - Access the AI Coach: Information on accessing the AI Coach for hands-on guidance with tasks.

In this episode of The AI-Driven Marketer, Dan Sanchez explores a powerful technique that can transform how ChatGPT assists in marketing tasks. With a single prompt, Dan demonstrates how to use ChatGPT’s new memory feature to customize AI responses based on your unique preferences, values, and long-term goals. If you’re a marketer looking to leverage ChatGPT for deeper, more personalized insights, this episode is a must-listen. Dan breaks down the process step-by-step, sharing how to make ChatGPT an even more valuable tool in your marketing toolkit.The Personal Prompt:I want you to understand me on a foundational level, gathering information that would be helpful across a broad range of future interactions and topics. Start by reviewing what you already know about me, if anything, and then build on that by asking questions that go beyond my current needs or immediate tasks. Focus on learning about my core values, preferences, long-term goals, and unique personal and professional characteristics. Your goal is to ask about things that, once known, will help you understand my perspective, decision-making style, and motivations in any context. Prioritize questions that would help you provide relevant and personalized support across multiple areas of life, not just immediate requests. Think about who I am holistically and ask what would help you serve me well over time.Separate the HYPE From The HelpSubscribe to the newsletter to get the AI news that matters for marketers: https://news.aidrivenmarketer.com/Episode Timestamps:• 00:00 – Introduction to the episode and today’s focus on a game-changing ChatGPT prompt.• 00:14 – Why this single prompt can 10x your productivity with ChatGPT.• 00:40 – Overview of the prompt that helps ChatGPT learn about you holistically.• 01:12 – The importance of memory in ChatGPT and how it works.• 02:18 – Step-by-step: Implementing the prompt for customized support.• 03:53 – Benefits: How a personalized ChatGPT can streamline marketing and life tasks.• 05:47 – Real-world examples: AI asking about work habits, values, and family.• 07:35 – Practical tips for interacting with ChatGPT to make the most of memory.• 08:25 – How to optimize memory and make ChatGPT your long-term AI assistant.• 09:57 – How to find and manage your ChatGPT memories effectively.• 12:14 – Closing thoughts on empowering your marketing with AI-driven insights.Love these show notes? Check out how The AI-Driven Marketer makes the most of AI tools to transform marketing workflows at https://aidrivenmarketer.com/toolkit

In this AI marketing podcast episode, Dan Sanchez is joined by his brother and cohost Travis Sanchez to delve into the latest in AI-powered search technologies. They debate the worth of YouTube Premium, the advantages and limitations of free versus paid AI services, and discuss Google's dominance amidst emerging competitors like Perplexity. The conversation also covers the transformative potential of Search GPT on marketing and SEO, exploring real-world examples and scenarios that illustrate these shifts. Tune in to understand the future implications of AI for search behaviors and learn practical strategies to adapt in this rapidly evolving landscape.Resources Mentioned: Dan's LinkedIn Post: https://www.linkedin.com/posts/digitalmarketingdan_danchez-activity-7253030815331184640-wB0c/?utm_source=share&utm_medium=member_desktop Viral X Post: https://mobile.x.com/thegenioo/status/1852121935418884462Timestamps: 00:00 ChatGPT now allows searching your conversation history. 06:00 X excels in live content interaction; unique advantage. 06:56 Fast, ad-free with accurate info but flawed. 10:18 AI surpasses Google through hyper-personalized experience. 15:37 Perceived value depends on frequency of mentions. 18:41 SEO will evolve into AI priming term. 20:11 Create posts ecosystem; optimize for AI-driven searches. 23:50 AI-driven answers preferred over traditional search results. 26:41 Half use AI over Google; real estate event. 31:09 Google's main concern: evolving revenue strategy sustainability. 33:54 Search changes impacting SEO and Google Ads.

In this AI marketing podcast episode, Dan Sanchez takes a deep dive into using AI as a tool for strategic marketing thinking, specifically focusing on executing a SWOT analysis. Rather than just tactical work, Dan explains how AI can elevate your marketing strategy by helping you "think smarter" and do more with annual and quarterly planning. By leveraging ChatGPT for SWOT, Dan demonstrates how AI can list and assess strengths, weaknesses, opportunities, and threats for your business, helping marketing teams streamline strategic planning. Tune in to learn actionable prompts, strategic insights, and ways to turn SWOT analysis into a robust plan for the coming year.  Timestamps: 00:00 – Welcome and Episode Introduction 01:05 – The Power of Using AI for Strategic Thinking, Not Just Tactics 02:30 – Overview of SWOT Analysis in Business 04:20 – How ChatGPT Can Perform SWOT Analysis and Strategic Planning 06:15 – Steps to Prepare ChatGPT with Context for SWOT 08:05 – Practical Prompt Example to Train ChatGPT on Your Business Needs 09:50 – Customizing AI Insights for Trim Healthy Mama’s SWOT Analysis 11:35 – Adjusting AI Results for Real-World Applicability in Marketing 13:00 – Transforming SWOT Insights into a Strategic Action Plan 14:20 – Final Thoughts: Embracing AI to Think Smarter in Marketing

In this AI marketing podcast, Dan Sanchez and cohost Travis Sanchez delve into the multifaceted world of AI, discussing its evolving role from processing extensive numerical data with tools like Claude to acting as an emotional support system for personal reflection. They explore AI's integration into marketing tools, with Adobe leading the way in innovative features like 3D manipulation and generative fill for video. The episode also touches on the impact of AI on SEO, the potential for automating tasks currently requiring human intervention, and the growing preference for AI tools like ChatGPT in everyday searches. Tune in for insightful commentary and practical advice on leveraging AI to enhance your marketing strategy.Timestamps:00:00 Apple Intelligence launched with upgraded Siri, AI tools.04:45 Apple updates aren't crucial for marketers' workflows.08:31 True agents require more AI autonomy.11:42 AI's potential and challenges explored optimistically.15:39 Illustrator simplifies creating ads in different sizes.16:14 Marketers will become graphic designers using tools.22:03 Considering returning to improved, versatile AI tool.25:55 Assistant automates tasks via desktop terminal access.28:39 Compile Facebook testimonials, seek permission to share.29:53 AI executes ideas with detailed instructions efficiently.32:56 LinkedIn crawling: potential guest outreach tool.39:21 SEO strategies need adaptation due to ChatGPT.41:57 AI pushes organic search results down significantly.45:08 SEO impacts AI as reference-dependent training.48:57 Text analysis better suited than data crunching.51:04 ChatGPT helps troubleshoot Apple device issues.54:04 AI advice good; try cautiously, own risk.

In this AI marketing podcast episode, Dan Sanchez dives into the evolving landscape of ChatGPT, breaking down the six different models that are now available to users. Host Dan Sanchez takes a deep dive into each version—ChatGPT-4o, ChatGPT-4o Canvas, and the reasoning powerhouses o1iPreview and Mini—helping you understand how to leverage the right model for your marketing needs. Whether you're writing content, coding, or tackling complex reasoning tasks, you'll learn how each ChatGPT variant can optimize your workflow. Tune in to discover which ChatGPT model is right for you and how to unlock its full potential.Past Episodes Mentioned: ChatGPT with Canvas: https://aidrivenmarketer.com/episode/the-magic-of-chatgpts-new-canvas-feature-for-content-marketing ChatGPT o1-Preview: https://aidrivenmarketer.com/episode/chatgpts-new-01-preview-model-what-it-means-for-marketers-6-use-cases Custom GPTs: https://aidrivenmarketer.com/episode/my-process-for-crafting-custom-gpts-ai-fundamentals-course-part-4Timestamps: 00:00 – Introduction: Why ChatGPT is no longer one-size-fits-all 02:00 – Breaking down ChatGPT-4o and its capabilities 04:50 – ChatGPT-4o with Canvas: Collaboration made easy 08:30 – o1-Preview: The power of deep reasoning 12:20 – Mini Versions: Faster, cheaper, and built for scale 14:00 – Custom GPTs: Tailoring ChatGPT to your brand or needs 18:10 – Which ChatGPT model should marketers use? 20:45 – Final thoughts and call to action

In this AI marketing podcast episode, Dan Sanchez is joined by his brother and new co-host, Travis Sanchez, to dive deep into the world of AI marketing and their potential to revolutionize personalized marketing. The duo explores everything from the creation of these tailored AI assistants to overcoming privacy concerns and maximizing productivity with tools like Napkin.ai. They also discuss the current state of AI-generated content, such as short-form videos and imagery, and their future in marketing. With insights into AI's emotional intelligence and its analytical prowess, this episode is a must-listen for marketers eager to harness the full power of AI. Don't miss out on their predictions and practical tips for integrating AI into your marketing strategy.Resources Mentioned: AI-Driven Marketers Community: https://aidrivenmarketer.com/community Napkin.ai chatbase.coTimestamps: 00:00 Covering AI news, poll results, and tools. 04:35 Hopeful for AI-driven realistic short video clips. 09:11 Struggling with image continuity despite detailed prompts. 12:38 Apple AI report highlights limitations in reasoning. 13:31 AI is smart but still a tool. 17:44 People optimistic about AI's growing benefits. 21:33 Confident AI analyzes survey responses emotionally, deeply. 25:44 Embed custom GPT for streamlined website interaction. 28:17 Need simple explanation for new AI tools. 32:45 Considering a new tool for illustrations efficiency. 33:18 Tool simplifies complex marketing concepts visually.

In this episode of AI Marketing Podcast, Dan Sanchez shares his thrilling journey of using AI to produce an entire podcast series in just three hours! He dives into the inspiration behind creating a series on Marketing Legends, focusing on iconic figures like Josiah Wedgwood and David Ogilvy. Discover the tools and techniques Dan used to bring this idea to life, including ChatGPT, Google Notebook LM, and MidJourney. This episode is a step-by-step guide for marketers and podcasters interested in leveraging AI to scale their content production quickly and efficiently. Tune in to learn how to turn a weekend project into a full-fledged podcast series!Resources Mentioned: Marketing Legends Podcast: https://podcasters.spotify.com/pod/show/marketing-legends-show Source of Inspiration: https://x.com/karpathy/status/1841594123381571863 Google Notebook LM: https://notebooklm.google/Timestamps: 00:00 – Introduction to the Episode 00:32 – Inspiration from a Developer's Weekend Podcast 01:28 – Why Experimenting with AI in Podcasting is Important 03:00 – Introducing the Marketing Legends Podcast Series 04:44 – Step-by-Step Breakdown: Producing a Podcast Series with AI 06:12 – Tools Used: ChatGPT, Google Notebook LM, MidJourney 08:54 – Benefits and Limitations of Using AI for Podcasting 10:30 – Caveats: When Not to Use AI for High-Trust Brands 12:06 – Dan’s Thoughts on Listening to AI-Generated Content 13:25 – How AI Makes Podcast Production Accessible for Small Teams 15:18 – 10-Step Process for Creating a Podcast in 3 Hours 18:55 – Wrapping Up and Next Steps for Listeners

In this AI marketing podcast, Dan Sanchez explores the exciting new ChatGPT feature, “ChatGPT 4.0 with Canvas.” This feature offers marketers a more intuitive way to collaborate on content creation and optimize workflows. Dan dives deep into the many functionalities Canvas brings to the table, including its ability to handle complex tasks like repurposing content, creating job descriptions, and more—all within one dynamic workspace. He compares it with similar tools, discusses its impact on marketing strategies, and shares his firsthand experiences using it. Tune in to hear how this tool is transforming content creation and making it easier for marketers to do more with less.Timestamps:• 00:00 – 02:50: Introduction and show overview• 02:51 – 04:45: Unveiling the new ChatGPT 4.0 Canvas feature• 04:46 – 07:30: Key benefits for marketers using ChatGPT with Canvas• 07:31 – 10:30: Real-world applications: Repurposing podcast content into blog posts and social media posts• 10:31 – 13:00: The evolution of ChatGPT: Comparing Canvas with similar tools like Claude’s Artifacts• 13:01 – 15:20: Collaborative features and what makes Canvas unique• 15:21 – 18:00: Use cases beyond content: Job descriptions and administrative documents• 18:01 – 20:30: Discussion on the limitations and future potential of Canvas• 20:31 – 23:00: Final thoughts: Why this feature is a game-changer for marketing teams• 23:01 – 25:00: Outro and call-to-action: Connect with Dan on LinkedIn and share your experience with ChatGPT Canvas

In this episode of the AI-Driven Marketer, Dan Sanchez dives deep into the advanced techniques of building custom GPTs that can streamline repetitive marketing tasks. Dan, revisits his experience with creating a custom GPT for his podcast showrunner, explaining how marketers can automate workflows, from research to show notes. This episode is perfect for those who already have a foundational understanding of AI and want to elevate their skills in custom GPT development. Discover how you can use the "When-Do-Ask" framework to engineer your prompts, automate repetitive tasks, and ultimately transform your small team’s output to achieve big results.Resources Mentioned: AI Fundamentals Course: https://aidrivenmarketer.com/course AI Memory Episode: https://aidrivenmarketer.com/episode/the-ai-memory-hack-every-marketer-needs-to-knowEpisode Timestamps: 00:00 – Introduction: Overview of the episode’s focus on building advanced custom GPTs and revisiting a year-old project. 01:00 – Why Custom GPTs Matter: The role of custom GPTs in marketing and how they can automate repetitive tasks. 03:30 – When-Do-Ask Framework Explained: Introduction to the framework that organizes GPT prompts for consistent outputs. 07:00 – Building the Framework: Breaking down a step-by-step process using "When-Do-Ask" prompts. 12:45 – Examples and Use Cases: Real-world applications and examples of using the framework in marketing and podcast production. 18:15 – Iterating and Refining GPTs: The importance of testing and refining your prompts for better outcomes. 23:40 – Key Takeaways: Final thoughts on the benefits of mastering custom GPTs for faster and more accurate marketing processes. 26:30 – Closing Remarks: Teaser for the next episode and a call to action to visit aidrivenmarketer.com for foundational courses and resources.

In this episode of AI-Driven Marketer,  Dan Sanchez breaks down the top 7 AI tools that have proven to be genuinely useful for marketers. With so many AI tools flooding the market, Danchez helps you sift through the noise by sharing his personal, tried-and-tested favorites. These tools can help streamline everything from content creation and marketing automation to design and podcast production. If you're looking to optimize your workflow, boost productivity, and harness AI in a meaningful way, this episode is for you.The Tools: ChatGPT: https://openai.com/chatgpt/pricing/ Tella: https://www.tella.tv/ Zencastr: https://zen.ai/8OazgwtDgZWZkK_KG6a6qw High Level: https://www.gohighlevel.com/?fp_ref=growth-guide49 Midjourney: https://www.midjourney.com/ Photoshop: https://www.adobe.com/products/photoshop/free-trial-download.htmlTimestamps: 00:00 - 02:00: Introduction – The challenge of finding genuinely useful AI tools in a crowded market. 02:00 - 06:30: Tool 1: ChatGPT – The AI that does it all for research, ideation, and automation. 06:30 - 10:30: Tool 2: Tella – The upgraded Loom for content creators with built-in video editing. 10:30 - 14:00: Tool 3: Zencastr – All-in-one podcasting tool for recording, editing, and content distribution. 14:00 - 17:00: Tool 4: HighLevel – Marketing automation powerhouse with AI-enhanced workflows. 17:00 - 20:00: Tool 5: CastMagic – Transcribing, summarizing, and generating content from podcasts and calls. 20:00 - 22:30: Tool 6: MidJourney – Creating AI-powered visuals for marketing assets and content. 22:30 - 25:00: Tool 7: Photoshop with AI – Using generative fill to simplify and enhance design tasks. 25:00 - 27:30: Recap – Why these tools stand out and how they work together for marketers. 27:30 - 29:00: Closing Remarks – Encouragement to experiment with AI tools and optimize workflows.

Welcome back to the AI-Driven Marketer. in this episode, Dan Sanchez shares a replay of a guest appearance I had on the business of storytelling podcast with Christophe Trapp. And I talked about a number of different ways that you can use AI to do better storytelling in your business from a strategic level to practical levels. And I even spent a lot of time talking about why the new ChatChupichi 0 one preview is a fantastic new model available to marketers in order to make these kinds of things happen. So without further ado, I'm going to now tap play on that episode for you to watch and listen to.Timestamps:00:00 Constant AI platform updates; OpenAI leads advancements.03:28 New AI model excelling with reasoning ability.07:17 Original content and thought leadership are essential.09:42 Strong strategic narrative, needs minor improvements for fun.13:38 Use AI to create engaging customer case studies.18:04 AI improving productivity for content repurposing constraints.21:34 Use AI to fix customer journey bottlenecks.23:23 AI enables hyper-personalized, creative storytelling in marketing.

In this episode of the AI-Driven Marketer, Dan Sanchez dives into the groundbreaking advancements of ChatGPT's new model, O1 Preview, and its transformative impact on AI-driven marketing. Dan, also known as Danchez, unpacks the enhancements that make this model a game changer, such as its enhanced thinking and reasoning capabilities, and shares various practical use cases he's tested over the weekend. From generating marketing plans and creative names to writing engaging LinkedIn posts and even coding, Dan illustrates how O1 Preview can elevate your marketing strategies. Tune in to discover how to leverage this powerful tool and stay ahead in the ever-evolving landscape of AI in marketing.Timestamps:00:00 Eager for new iPhone and AI model.03:02 Limited to 30 prompts per week, costly.09:43 Steps for gathering and organizing creative ideas.13:09 AI transforms long blog post into LinkedIn posts.14:30 Check out course to enhance AI interaction skills.17:24 JavaScript adds subtle motion for web design.20:57 Kid's marketing book as fun client gift.25:48 Easily create and test multiple landing pages.27:39 Master AI skills to stay relevant in marketing.

In this episode of AI-Driven Marketer, host Dan Sanchez speaks with Liza Adams, an AI Advisor and Fractional CMO at GrowthPath Partners. Liza shares how AI can help businesses identify and resolve operational bottlenecks to go further, faster. From her experience advising CMOs to leveraging AI for real-world challenges, Liza breaks down how marketers can use AI to streamline productivity, improve output quality, and foster innovation. Tune in to hear practical AI-driven solutions that will elevate your marketing and business strategy.Resources Mentioned: Using AI to Evaluate and Align on Top Market SegmentsTimestamps: 00:01 – Introduction to Liza Adams and the topic of using AI to fix business bottlenecks 01:20 – Common bottlenecks in businesses and how AI can help 03:42 – Tackling productivity and quality challenges with AI 06:59 – Case study: Using AI to focus on key market segments 11:31 – How to leverage AI for market sizing and forced ranking 14:45 – The importance of executive alignment and validation 20:41 – Using AI to develop campaign strategies and improve messaging 26:00 – Creating custom GPTs and enhancing sales processes with AI 32:04 – Leveraging customer reviews and data for more effective marketing messages 41:00 – Validating AI outputs and ensuring quality with AI tools 44:00 – Final thoughts and where to find Liza Adams online

In this episode of AI-Driven Marketer, Dan Sanchez shares ten ways he's used ChatGPT to tackle everyday challenges, proving that frequent interaction with AI not only solves problems but helps marketers master the technology for their craft. From troubleshooting Adobe Illustrator issues to creating custom workflows for homeschooling and even generating email HTML, Dan explains how using AI in diverse tasks can supercharge your marketing skills. Whether you’re a marketer or just looking to boost productivity, this episode offers real-world examples of how ChatGPT can enhance your daily life.Timestamps:00:00 - Introduction to the episode and Dan's journey with ChatGPT03:00 - Using ChatGPT to replace Google for niche research06:10 - Building a custom GPT for podcast production09:45 - Troubleshooting design issues in Adobe Illustrator12:50 - AI-powered homeschooling: Grading and feedback automation16:30 - Solving math problems and word puzzles with ChatGPT19:30 - Generating subdomain ideas for marketing campaigns22:00 - Creating rubrics and grading systems with ChatGPT for homeschooling25:00 - Extracting HTML code from images27:00 - Sharing WiFi details via iPhone with ChatGPT29:00 - Identifying guitar chords through image recognition with ChatGPT31:00 - Final thoughts: The importance of consistent experimentation with AI

In this solo episode of AI-Driven Marketer, Dan Sanchez shares his top strategies for staying on top of AI developments without getting overwhelmed. From newsletters to YouTube channels and podcasts, Dan reveals the sources he trusts most to stay current with AI. He highlights practical ways to integrate AI learning into your routine and emphasizes the importance of "doing" AI, not just following the news. Whether you're an AI novice or a seasoned marketer, this episode offers actionable tips for keeping pace with the fast-evolving AI landscape.Timestamps: 00:00 – Introduction: Staying on top of AI trends 02:10 – The problem with AI news: Hype vs. real innovation 04:20 – My favorite newsletters for AI updates 06:36 – Matt Wolf: The king of AI YouTube 09:20 – AI podcasts: The best AI business podcast I follow 12:50 – Following Sam Altman for AI’s cutting edge 15:42 – The AI Explored podcast by Michael Stelzner 19:05 – Why hands-on experience with AI matters more than anything else 21:30 – Upcoming episode teaser: Creative ways to use AI in everyday life 23:00 – Final thoughts: Roll up your sleeves and engage with AI tools

In this solo episode of The AI-Driven Marketer, Dan Sanchez dives into the intriguing question: "Can AI replace your marketing brain?" Spoiler alert—AI isn't quite there yet. Inspired by a LinkedIn discussion, Dan explores two key approaches to replicating your marketing expertise with AI: CustomGPTs and niche-trained LLMs (Large Language Models). He explains why these tools, while powerful, still fall short of fully capturing the depth and nuance of human expertise. Dan shares his personal experiments and insights on using AI to enhance, but not replace, your unique marketing abilities.Episode Timestamps: [00:00:00] Introduction to the Episode: Can AI Replace Your Marketing Brain? [00:01:45] Andrea Bosoni's LinkedIn Post: The Inspiration Behind the Episode [00:02:58] The Concept of CustomGPTs: Pros and Cons [00:05:45] Dan’s Experiment with a CustomGPT Life Coach [00:07:55] Limitations of CustomGPTs: Where They Fall Short [00:09:40] Introducing Niche-Trained LLMs: A Deeper Dive [00:12:35] Real-World Examples: Chris Walker's and Dave Ramsey's AI Experiments [00:15:45] Why AI Can't Yet Replicate the Full Scope of Human Expertise [00:18:20] Conclusion: AI as an Enhancement, Not a Replacement [00:19:20] Call to Action: Subscribe and Explore the AI Fundamentals Course

In this episode of the AI Driven Marketer, host Dan Sanchez sits down with Craig Nelson, a seasoned expert in sales enablement. Craig shares his insights on how organizations can lay the groundwork for integrating AI into their sales processes, even if they're just beginning their AI journey. The discussion covers practical steps for transitioning from AI interest to implementation, the role of marketing in supporting AI-driven sales, and how to achieve significant productivity gains with AI. Tune in to learn how AI can revolutionize your sales enablement strategies, helping you do more with less and ultimately driving better results.Episode Timestamps: 00:01 - Introduction: The journey of mastering AI in 2024 00:25 - Introducing Craig Nelson and his new AI-driven endeavor 01:30 - Craig’s realization of AI’s potential and its impact on sales 03:00 - The current state of AI adoption in organizations 03:57 - Addressing fears and concerns around AI adoption 05:13 - Early days of AI adoption and its accelerating interest 07:30 - Sales teams leveraging AI: before, during, and after sales calls 09:22 - Custom GPTs and streamlining sales processes 11:30 - The importance of time and process discipline in AI adoption 13:05 - First steps for AI success in sales: Practical use cases 18:59 - Scaling AI use cases and overcoming challenges 27:05 - AI in sales coaching and training: Enhancing feedback loops 34:12 - Scaling sales teams with AI and avoiding burnout 36:44 - Becoming an AI-first company: What it means and why it matters 41:00 - The current capabilities of AI and future potential 44:25 - Craig’s final thoughts and where to learn more about his work

In this episode of AI-Driven Marketer, host Dan Sanchez dives into how Grok2, the latest AI model from X.AI, is revolutionizing real-time market research for marketers. Unlike other AI platforms, Grok2 offers unique access to real-time Twitter data, allowing marketers to gather insights faster and more accurately than ever before. Dan explores various use cases for Grok2, from understanding trending topics within your target audience to identifying pain points and generating content ideas. Tune in to discover how Grok2 can transform your approach to market research and give you a competitive edge.Timestamps:• 00:00 – 01:02: Introduction to Grok2 AI and its groundbreaking capabilities.• 01:03 – 02:56: Why Grok2 stands out among AI models: Real-time access to Twitter data.• 02:57 – 05:55: Use cases for Grok2 in market research and content planning.• 05:56 – 08:18: Demonstration: How Grok2 identifies trending topics and customer pain points.• 08:19 – 09:56: How Grok2 improves content relevance by mining audience conversations.• 09:57 – 12:03: Exploring additional potential applications for Grok2 in competitive analysis and crisis management.• 12:04 – 13:06: Invitation for listeners to share their experiences with Grok2 and engage with the show.

In this episode of AI-Driven Marketer, Dan Sanchez dives into the common misconceptions about AI, particularly around its so-called "hallucinations" and inaccuracies. Dan argues that many AI mistakes are actually the result of user error rather than faults in the AI itself. He explains the difference between AI's short-term and long-term memory, how they function, and why understanding this distinction is crucial for getting better results from AI. By maximizing the use of AI's short-term memory, marketers can significantly enhance the accuracy and relevance of AI-generated outputs. Dan also shares practical strategies for loading information into AI's short-term memory, offering examples from his own work, including newsletter creation and educational tools for homeschooling.Key Takeaways: User Error vs. AI Error: Many AI inaccuracies are due to improper use or misunderstanding of how AI functions rather than faults in the AI itself. AI's Memory Systems: AI has both short-term and long-term memory, with short-term memory being crucial for accurate and relevant outputs. Maximizing AI Accuracy: Loading detailed context into AI's short-term memory improves the quality of its outputs, reducing reliance on its less reliable long-term memory. Practical Applications: Dan shares examples from his work, including using AI for newsletter creation and grading homeschooling assignments, to illustrate how to effectively leverage AI’s memory systems. Future Potential: As AI’s context windows expand, the potential for even more accurate and comprehensive AI-driven analyses will grow, opening up new possibilities for marketers.Timestamps: [00:00] - Introduction: The issue of AI inaccuracies and the root causes. [01:30] - Explanation of AI "hallucinations" and why they happen. [02:52] - How AI's long-term memory can be unreliable. [04:30] - Introduction to AI's short-term memory and context windows. [06:45] - Strategies for maximizing short-term memory: prompts, documents, web searches. [09:30] - Real-world application: Using AI to create more accurate newsletters. [11:10] - Custom GPTs: How they help streamline tasks and improve output quality. [13:45] - Dan's homeschooling example: Grading with AI. [15:30] - The future of AI memory: Expanding context windows and what it means for marketers.

In this episode of AI-Driven Marketer, Dan Sanchez dives into the revolutionary new tool, Search GPT, and its implications for the future of marketing. Currently in beta, Search GPT is set to transform the way we interact with search engines, integrating seamlessly with ChatGPT to deliver more accurate and relevant search results. Dan explores the current capabilities of search within ChatGPT, discusses the improvements brought by integrating Bing search, and provides insights on how this will impact SEO and AI-driven marketing strategies. Tune in to learn how to harness the power of AI to enhance your marketing efforts and stay ahead in the ever-evolving digital landscape.Episode Timestamps: 00:00 - 00:02: Introduction and welcome 00:02 - 00:08: Overview of Search GPT and its beta release 00:08 - 00:14: Current search capabilities within ChatGPT and integration with Bing 00:14 - 00:20: Demonstration of search results with and without Bing integration 00:20 - 00:26: The importance of listicles and aggregator sites in AI search results 00:26 - 00:32: Practical implications for SEO and AI-driven marketing strategies 00:32 - 00:38: Potential errors and the need for human oversight in AI search 00:38 - 00:44: Future trends in AI search and its impact on marketing 00:44 - 00:46: Call to action: Subscribe, rate, and take the AI courseKey Takeaways: Search GPT Overview: Learn about the new search engine by ChatGPT, currently in beta. Enhanced Search Capabilities: Understand how integrating Bing with ChatGPT improves search results. SEO Implications: Discover how the reliance on listicles and aggregator sites in AI search impacts SEO strategies. AI Search Trends: Get insights into the future of AI search and its role in marketing. Actionable Advice: Practical tips on leveraging AI to improve marketing efficiency.Take Action: If you found this episode helpful, please rate us on Apple Podcasts or Spotify and leave a comment. Your feedback helps others find our show. For those just starting with AI, check out our free five-day video course at aidrivenmarketer.com/course. This course, tailored to your specific needs, will help you master AI in marketing.

In this episode of AI-Driven Marketer, Dan Sanchez dives into the world of newsletter automation using AI. He provides a sneak peek into his innovative process, demonstrating how marketers can leverage AI to streamline newsletter creation. Danchez shares practical insights, walking through the systems and tools he uses, including his CRM marketing automation platform, High Level, and the integration with ChatGPT. Learn how AI can transform your marketing efforts, making tasks like newsletter writing more efficient and less time-consuming. If you're a marketer looking to stay competitive and enhance your productivity, this episode is a must-listen.Episode Timestamps:00:04 - The concept of automating newsletter creation with AI00:18 - Discussion on the blend of marketing automation and AI00:34 - Addressing concerns about the human element in automated content00:50 - Explanation of the principle behind the automation process01:28 - Detailed walkthrough of the marketing automation platform02:00 - Integrating AI with marketing automation tools02:48 - Practical application: Building a newsletter with AI03:45 - Querying OpenAI for dynamic content generation04:00 - Using prompts effectively in AI-driven automation05:10 - Creating dynamic and engaging newsletter content06:20 - The importance of format and style in automated newsletters07:10 - Real-world example: Automating a podcast-based newsletter09:00 - Future potential and improvements in AI-driven content creation

In this episode of the AI-Driven Marketer, Dan Sanchez talks to Audra Carpenter, an agency owner and digital marketing expert, about harnessing the power of AI to drive revenue and optimize workflows. They delve into the intricacies of automating content creation, integrating AI tools like Open Router and Make, and the challenges of staying current with evolving AI models. Audra shares her insights on the future of AI in marketing, the necessity of embracing automation to stay competitive, and practical tips for maximizing the impact of podcast content. Tune in to discover how AI can revolutionize your marketing strategies and streamline your processes.Timestamps:00:00 Nostalgic about missed opportunities in digital marketing.05:25 Published 50 AI courses in speedy manner.09:15 Case studies inspire automation and delegation.10:07 Utilized social media to advance career.13:52 Technology pivotal, automation increasing, oversight essential.18:57 Posting challenges lead to app development.19:50 Utilize RSS feed for efficient cross-platform content sharing.22:55 Need affordable image automation tool for mass emails.28:37 Revisiting make for customization challenges, but still necessary.31:39 Editing process involves cutting, captioning, and organizing.33:12 Struggling to streamline podcast process and distribution.37:34 Check out Zencastr, smooth with clipping tool.42:13 Automating follow-up process for recorded episodes.43:56 Efficient for non-collaborative tasks, handling complex sequences.46:26 Assistants enhance prompts for consistent, detailed responses.50:39 Automates integration with Make for $30.55:38 Keep up with AI, focus on revenue.56:18 Embrace AI to stay competitive and succeed.

In this episode of the AI-Driven Marketer, Dan Sanchez talks to Noz Urbina, an AI consultant with extensive experience in technical documentation, about leveraging generative AI for marketing tasks like creating personas and dream maps. They discuss how AI can empower small companies to outpace larger competitors, the potential improvements in AI's working memory and context length, and the role of external tools like knowledge graphs. Noz emphasizes the importance of adapting to new concepts and processes to maximize AI's capabilities, while Dan shares his insights on using custom GPTs and the need for a process-driven mindset. Tune in to explore the intersection of AI and marketing, and gain strategies to implement AI innovatively in your workflow.Timestamps:05:47 Limitations in marketing automation are overcome by AI.09:07 AI cycle integrates tech with human collaboration.10:52 Internship experience impacts leveraging AI and automation.15:58 Language model can't capture all nuances accurately.19:31 Powerful generative AI essential for big business.21:18 Google panel populates various brand information sources.25:19 Small players innovate, data management challenges ahead.27:51 Content marketing focuses on user experience and value.33:23 Leverage external tools for AI and knowledge.37:21 Tips for AI development: Use specialized AIs.39:52 Specific custom GPT performs better for show.43:21 Questioning continuation of GPT without value.45:58 Meeting customer demands for omnichannel content formats.

In this episode of the AI-Driven Marketer, Dan Sanchez dives into a solo session to update you on his journey in mastering AI, offering a sneak peek into the AI-driven systems he is currently building. From transitioning into an AI agency to automating podcast production, Dan walks through the extensive steps of using custom GPTs and various AI tools to streamline and elevate marketing tasks. He discusses his approach to automating guest follow-ups, leveraging Zencastr for podcast hosting, and using AI-generated newsletters. Tune in to learn how you can replicate these processes and take your content marketing automation to the next level.Resources Mentioned: HighLevel: https://www.gohighlevel.com• Podcastpage.io: https://www.podcastpage.io• LucidChart: https://www.lucidchart.com• Zencastr: https://zencastr.com• MidJourney: https://www.midjourney.com• Adobe Photoshop: https://www.adobe.com/products/photoshop.html• AI Driven Marketer Course: https://aidrivenmarketer.com/courseTimestamps:00:00 Teaching AI marketing for self-sufficient growth.03:16 AI's evolving role as consultant and coach.07:44 Utilizing AI for podcasting yields abundant content.09:53 App automates guest communication, show preparation & checklists.14:37 Save time by automating social media updates.17:43 AI leverages workflow, triggers automation for newsletters.19:26 Custom data sequencing for optimal guest engagement.23:26 Automating content creation, coaching for original ideas.

In this episode of the AI-Driven Marketer, Dan Sanchez sits down with Lee-Ann Scott to dive into the evolution of marketing tools, spotlighting the transition to user-friendly platforms like WordPress and Canva. They explore the burgeoning potential of AI in automating podcast production, from initial client interactions to post-production tasks, and discuss the role of custom GPTs in breaking down complex projects. Together, they address the productivity boosts these tools offer, the practical challenges of integrating LinkedIn with HighLevel, and the importance of scheduling deep thinking work. Tune in to grasp how AI can transform your marketing game and streamline your workflows.Timestamps:03:35 Automated LinkedIn outreach using conversational bots.09:03 Networking and podcast appearances offer valuable insights.11:37 AI clipping tools find almost perfect margins. Allows easy archiving, editing, and publishing.13:32 Editing, production, upload, distribution - simplified with AI.16:52 Successful show brings financial benefits, lacks video RSS.22:00 Edited content still sounds wonky with ums.25:57 Minimize software handoffs to reduce potential failures.28:45 Customize super prompts for specific industry use.32:39 AI will handle numerous steps in digital marketing.33:32 Podcasting needs marketers to drive traffic.38:23 Podcast production time reduced through automation.

In this episode of the AI-Driven Marketer, Dan Sanchez dives into the anticipated advancements in AI technology for 2025. He explores significant announcements from major tech players like OpenAI, Microsoft, and Apple, and predicts how these developments will reshape the landscape of digital marketing. From AI-powered video creation and image generation to enhanced integrations and AI's role in marketing automation, Dan paints a vivid picture of what marketers can expect. Tune in to understand the potential of AI and how you can stay ahead in your marketing career by mastering AI fundamentals today.Timestamps:04:15 Exciting potential for DALL E and GPT-5.07:58 Exciting AI features to broaden daily usage.10:18 AI integration will become increasingly normal.15:24 AI mastery critical for job security in 2025.16:37 Mastering a popular skill with dedication and effort.

In this episode of the AI-Driven Marketer, Dan Sanchez talks to Geoff Livingston about the competitive edge of embracing AI in marketing to accelerate go-to-market efforts and enhance customer profiles. They delve into practical case studies, such as Vanguard's success with unified customer data, and discuss the challenges of using unstructured data with tools like chat GPT. Geoff shares strategies for AI-driven training, the potential of hyper-personalization in various fields, and the significant role of organizational alignment when implementing AI. Tune in for insights on crafting compelling AI strategies and how early adoption can transform your marketing effectiveness.Timestamps:05:49 Challenges and opportunities in marketing with AI.08:51 Revenue goal, lead gen, market problems, scale.12:26 AI tools can save time in writing.14:41 Creating staged photo of CEO fixing a bus.17:24 AI model, experimentation, use case framework, problem-solving.22:18 AIs as probability engines, crucial for future.24:29 Early adoption of AI gives competitive advantage.27:03 Train for AI to transform business operations.32:34 Hallucinations occur due to lack of information.33:56 Microsoft Copilot aims to revolutionize data access.37:22 AI needs specific and clear prompt guidance.40:47 Team dynamics influence idea generation and prioritization.45:17 Addicted to personal and educational YouTube content.47:02 Grown-ups rediscovering childhood hobbies, like Pokemon cards.

In this episode of AI-Driven Marketer, Dan Sanchez interviews Harrison Painter, who shares his compelling journey from real estate and marketing to embracing AI as a transformative tool. They delve into the broader implications of AI across various industries, the entrepreneurial insights gleaned from overcoming personal and professional challenges, and practical strategies for non-technical individuals to excel in AI roles. Harrison and Dan highlight foundational tools like ChatGPT and Midjourney, discuss the evolving roles of chief AI officers, and emphasize the importance of emotional intelligence and creativity in leveraging AI effectively. Tune in to discover how AI can revolutionize your approach to business and marketing.Resources Mentioned: - ChatGPT: https://openai.com/chatgpt- Google Gemini: https://gemini.google.com/app- Midjourney: https://www.midjourney.com- DALL-E: https://openai.com/dall-e- Headliner: https://www.headliner.app- AI fusion workshop conference: https://www.indwes.edu/news/2024/05/ai-fusion-conference-2024-harnessing-ai-for-innovation-across-education-non-profit-and-businessTimestamps:05:30 Startup demands time, AI tools provided balance.06:38 AI success relies less on technical skills.10:40 Tech exhaustion from rapid technology changes and adoption.15:22 Avoid mistakes, research thoroughly, and improve credibility.17:58 Developing multiple chatbots to enhance factual debate.20:37 Small businesses can create synthetic content using Oodio.25:37 Finding the best, cost-effective solutions is essential.27:01 Platform with multiple chat agents, time saver.30:43 Headliner program quickly creates vertical videos from podcasts.36:02 Value emotional intelligence over technical assessments, questioning.39:21 New tech can be instantly useful or gimmicky.42:42 Indiana Wesleyan developing world-class AI training platform.43:56 Testimonials about AI tech, impactful on non-technical.

In this episode of the AI-Driven Marketer, Dan Sanchez dives into the newly launched ChatGPT Desktop App, sharing his firsthand experience of how this tool enhances his AI-driven workflow. From its ability to transcribe voice commands to generating creative solutions on the fly, Dan demonstrates its potential to streamline everyday tasks. He also provides a real-world example of how the app's audio features simplify complex prompts, making it an indispensable asset for quick and efficient communication. Timestamps:00:00 Quick demo of simple AI chat function.05:43 Be specific for precise feedback from AI.06:25 Record, transcribe, and edit audio easily with OpenAI.

In this episode of AI-Driven Marketer, Dan Sanchez talks to Mark Fidelman, host of the AI Marketing podcast, about his three-year journey into AI in marketing, and the transformative potential of AI tools like ChatGPT and Claude Opus for marketers. They delve into the groundbreaking advancements of AI technologies such as Synthesia by OpenAI, and explore how AI is rapidly changing content creation, customer service, and personalized marketing. Mark also shares practical insights on overcoming resistance to AI adoption within organizations and leveraging existing data for dynamic, personalized user experiences. Timestamps:03:11 Doubtful about video editing with AI prompts.09:16 Podcast used to learn about blockchain and AI.09:46 Using AI to build wealth, differentiate platform.15:13 Leveraging AI for marketing and outreach strategies.16:54 Custom email outreach for influencers yields 80% response.21:03 Privacy concerns overlooked, data obtained non-consensually.25:05 CTOs need to be marketer friendly, AI.27:03 Marketing departments must lead in implementing AI.30:23 Carefully consider use case before proceeding.35:10 Future trends: Solopreneur unicorns vs. automated tasks.38:07 Using AI for CMO activities with Sora.39:02 Architecting processes for AI is key.42:25 Primary focus shifted from Twitter to LinkedIn.

In this episode of AI-Driven Marketer, Dan Sanchez dives into the fascinating world of AI-driven marketing, exploring the five distinct types that are revolutionizing the field. He breaks down the central role of the internal copilot, the power of content production and distribution, the untapped potential of hyper personalization, the efficiencies of multichannel chatbots, and the forthcoming impact of automated analysis. With practical examples and future predictions, this episode is a must-listen for marketers eager to harness the full potential of AI. Tune in to discover actionable insights that can transform how you approach marketing in the AI era.Timestamps:00:00 AI in marketing: 5 types, internal Copilot.05:16 Hyper personalization in marketing creates better connection.06:55 AI agents manage chatbots, handle SMS conversations.10:35 Hyper personalization, chatbots, automated analysis, feedback, AI. Seek input on AI in marketing.

In this episode of AI-Driven Marketer, Dan Sanchez interviews Gen Furukawa, Founder of SuperMarketers, about leveraging AI to become a super marketer. They dive into building an AI-enhanced marketing stack, covering essential AI tools, content repurposing, data analysis, and more. Gen shares his journey, insights, and practical tips to help marketers do more with less. Whether you’re looking to streamline your marketing efforts or learn how to implement AI effectively, this episode has valuable takeaways for you.Timestamps• 03:38 Gen discusses his background in SaaS marketing and the inception of SuperMarketers.• 06:53 Leveraging AI tools for small marketing teams to compete with larger organizations.• 10:46 The impact of AI on content production and repurposing.• 18:14 Predictions on AI’s future in marketing and potential job automation.• 24:29 Practical applications of AI in data analysis and insights for marketers.• 34:12 Essential AI tools Gen uses regularly and their benefits for marketing efficiency.

In this episode of AI-Driven Marketer, Dan Sanchez demonstrates how to build an AI-powered course that customizes lesson plans based on students' job titles, companies, and target audiences. He walks through the entire process, showcasing the use of AI to personalize educational content at scale, making the learning experience more relevant and engaging for each student.Find the course at: https://aidrivenmarketer.com/courseMy CRM/marketing platform: https://aidrivenmarketer.com/toolkit-marketing

In this episode of AI-Driven Marketer, Dan Sanchez is joined by Jim Laurain, an expert in advanced marketing platforms and personalization through AI, to delve into the intricacies of using AI-enhanced Customer Data Platforms (CDPs) for crafting personalized marketing strategies. They discuss the advantages of AI in understanding consumer behavior on a granular level, the transformation in message personalization with tools like AMP, and the real-world implications of integrating AI across various platforms like ecommerce and fintech. Jim also shares insights into overcoming the challenges in data aggregation and the future potential of AI-driven targeting in creating more effective and efficient marketing campaigns.Timestamps:00:00 Personalized music and video creation using AI.03:42 Basic steps in learning AI, personalization through AI.06:53 AI personalization tailors product offers to users.11:56 Identify reasons for app use, personalize interaction.14:35 Quality of sample matters more than statistical significance.18:37 Ecommerce: popularity doesn't always equal conversions. Personalize.20:00 Customization needs parameters to avoid chaos. Similarity is crucial for user experience.22:52 Customize messages, build content library, timing.29:07 Creating products through data science, initially unnoticed.29:53 Advancing technology creates need for education.33:59 Understanding customer behavior drives effective marketing tactics.36:23 Seeking specific items at Lowe's can be frustrating.40:34 Email automation saves time and simplifies decisions.42:50 Zencastr's clipping tool simplifies clip sharing.46:53 Use AI to engage users with injuries.51:05 Identify churning early; data science will prevail.52:38 Twitter data potential, AI Grok's real-time insights.55:54 Discussing growth, personalization, and tech at MAU conference.

In this episode of AI-Driven Marketer, Dan Sanchez dives into the complexities of building and utilizing custom GPTs for marketing tasks. Covering a range of advanced techniques such as loading knowledge documents, managing multi-step prompts, and automating systematic projects, Dan skillfully reveals how these can transform the way we interact with AI in marketing. He highlights how custom GPTs, described as the "Excel for AI," can serve as a foundation for prototyping and operational efficiency. Tune in for an insightful session filled with practical examples like the development of "My Showrunner" to assist with podcast production processes. Timestamps:05:27 Assess your job, automate tasks, teach AI.09:25 Custom GPT co-developed, free instructions, 2.0 preview.10:13 Using AI for podcast production and management.13:46 Color coded knowledge document tracking, template conformity.18:29 Create, automate, and accelerate content creation processes.20:09 Customize GPT prompts, leverage AI for marketing.

In this episode of AI-Driven Marketer, host Dan Sanchez dives into the nuts and bolts of building custom GPTs tailored for marketing productivity. He navigates through the fundamentals of constructing simple yet powerful GPTs that streamline the process of converting podcast transcripts into engaging LinkedIn posts, saving marketers countless hours. By taking listeners through a step-by-step guide, complete with visual aids, Dan not only simplifies a complex subject but also arms marketers with the tools to enhance their content creation strategies using AI. Whether you're a novice eager to experiment or a seasoned professional looking to optimize your workflow, this episode will provide invaluable insights into the practical applications of AI in marketing.Resources Mentioned: Pod To Post Instructions Notion Doc: https://danchez.notion.site/Pod-To-Post-Builder-e3af3a0517b746db91644d0d7cb1aad8?pvs=25Timestamps:00:00 Save time and improve quality using AI.04:01 Concise automation of GPT prompts, payment required.09:11 Free GPT called Pod 2 Post Builder.12:20 Find 5 podcast ideas, select best, organize.15:23 Do not share proprietary instructions to anyone.16:18 Explore, edit, and improve custom GPT area.20:41 Test and adjust custom GPT for conciseness.23:20 Leverage custom GPT for quick, efficient tasks.

In this episode of AI-Driven Marketer, Dan Sanchez dives into the world of chain prompting with AI, delving deeper into advanced strategies to enhance AI interactions for marketing purposes. He builds on previous discussions about super prompts and the step method, focusing particularly on how to use chain prompting to achieve better, more targeted results with tools like ChatGPT 4. Whether you're looking to streamline your content creation process or optimize AI for more complex tasks, this session offers detailed insights and step-by-step guides. Tune in to dramatically upgrade your AI skills and learn to manipulate AI prompts for peak performance.Timestamps:00:00 Condense episode content into concrete LinkedIn posts.03:35 Implement chain prompts for efficient podcast preproduction.06:52 Avoid adding new points; refer to transcript.10:55 Breaking up tasks delivers better results: chain prompting.

In this episode of AI-Driven Marketer, Dan Sanchez sits down with Ashley Faus, the Head of Lifecycle Marketing at Atlassian, to dissect the current hype around AI and its future in the marketing world. They discuss whether AI will meet its lofty expectations, how it's being adopted in enterprise environments, and the balance between investing in AI and human resources. From using AI for daily tasks to addressing legal and ethical concerns in large organizations, Dan and Ashley cover a wide array of insightful topics. Expect a nuanced conversation about AI's role in job displacement, the necessity of human creativity, and the integration of AI into marketing strategies. Tune in to refine your understanding of AI’s potential impact in the marketing sector and beyond.Timestamps:00:00 Discussion on timing of enterprise AI adoption.06:14 Early adoption crucial for competitive advantage, risky.07:08 AI, digital natives and evolving computer interfaces.12:58 Seeking Chat GPT solution for homeschool challenges.15:03 Education system reinforces gender stereotypes, impacts mindset.19:25 AI automates ticket summaries, aids in decision-making.21:23 Writer struggles with AI-generated content limitations.25:22 Early journey in conversation, content strategy essentials.29:38 Embracing AI technology but still values humanity.30:17 15 years of experience surpasses robot efficiency.36:19 New grads meeting, AI-based onboarding, content suggestions.38:30 Evaluating time investment for process efficiency.43:23 Humans may no longer be needed for work.44:15 Mind wandering, creativity, rethinking value of work.47:18 Humans struggle to work themselves out of job.

In this episode of AI-Driven Marketer, Dan Sanchez dives deeper into the STEP method, a unique strategy he developed to enhance AI utilization in content creation. Focusing specifically on transforming podcast transcripts into compelling LinkedIn posts, Dan walks us through the practical application of each element—Starter content, Template, Example, and Prompt—and shows a real-time example of how these components blend to improve AI outputs. If you're looking to get more from AI in your content strategies, this episode offers a clear, innovative approach. Tune in for invaluable techniques that could revolutionize your content repurposing efforts.Timestamps: 00:00 Sanchez shares AI journey and fundamentals mastery.03:41 AI repurposes content effectively through templates and examples.07:11 Simplified instructions for expert sales coaching.10:19 Improving LinkedIn post chain, stay tuned.

In this episode of the AI-Driven Marketer, Dan Sanchez dives into the vital fundamentals of AI in marketing, focusing squarely on the art of prompt engineering to elevate your AI interactions. He breaks down 'super prompts'—a method to elicit more precise and useful outputs from AI tools, essential for any marketer looking to leverage AI effectively. Whether it's enhancing personalizations in email campaigns or setting up robust automations, mastering these basics is crucial. Tune in to discover how to formulate super prompts that will transform your AI from a basic assistant into a powerhouse tool. This is your starting line for better AI execution, so don't miss out!Resources Mentioned: Element451 AI Cheat Sheet: https://element451.com/blog/chatgpt-cheatsheetTimestamps:00:00 Repetition of fundamentals leads to higher skills.05:40 Large language models use complex word relationships.08:31 Utilize AI to enhance social media content.11:02 Key strategies for achieving outstanding results outlined.13:42 Providing specific content for LinkedIn blog post.19:29 Instructions: Write in short, attention-grabbing style.21:32 Experiment with prompts, learn from failures, improve.

In this episode of the AI-Driven Marketer, Danchez is joined by Saar Ben-Attar, founder of Ascent Growth Partners, to explore the transformative impact of AI in strategic planning and future scenario building. They dive into the origins of Saar's unique approach to leveraging AI for predicting business opportunities and threats, and discuss how these advanced tools are reshaping the way companies foresee and navigate the future. Tune in to discover how AI can enhance your strategic foresight and help your business adapt to rapidly changing market conditions.Episode Timestamps: 00:14 - Introduction to Saar Ben-Attar and the collaboration on a custom GPT for scenario planning. 00:23 - Saar discusses the inception of his approach to future scenario planning. 02:31 - Exploring the universal need for strategic foresight across different cultures and eras. 04:01 - The shift from traditional scenario planning to real-time, AI-enhanced methodologies. 06:31 - The importance of strategic planning in marketing and its impact on business operations. 08:39 - How AI tools facilitate a continuous and adaptive strategic planning process. 13:12 - Discussing the creative aspect of using AI in generating future scenarios. 17:18 - When Saar realized AI could significantly expedite the scenario planning process. 22:18 - The practical implementation of AI in enhancing existing business methodologies. 28:33 - The role of marketing and innovation in business as discussed by Peter Drucker. 32:47 - The evolving relationship between AI applications and business strategy. 38:33 - How pioneering in AI and thought leadership can influence industry standards. 41:57 - Future potential of AI in evaluating and sizing market opportunities. 46:50 - Closing thoughts and the future of AI in strategic applications.

In this episode of the AI-Driven Marketer, Dan Sanchez talks about the transformative power of AI in graphic design, sharing his journey from being a "B-minus" designer to utilizing AI tools to upscale his skills. With first-hand experience, Dan demonstrates how AI, particularly with tools like mid-journey, can drastically enhance a marketer's ability to quickly conceive high-quality design concepts, as he walks us through the creation of a logo project for Keys Chiropractic. Discover Dan's insights on the synergy of AI with existing design savvy and how this combination can elevate the creative process for marketers everywhere. Tune in to unlock the potential of AI in your branding and design efforts.Timestamps:00:00 AI helps improve design skills, aiding speed.03:35 Logo influenced by pine tree and badges.06:44 Turning raster images into vector graphics in Illustrator.10:16 Master design skills for faster, better results.

In this episode of the AI-Driven Marketer, Dan Sanchez sits down with Andre Yee, the founder of Tiga AI and former CEO of Triblio, to talk about the transformative power of AI in sales and marketing. Andre offers his seasoned perspective on the potential of AI to redefine prospecting through signal discovery, its influence on job automation, and the future of work culture in the rapidly evolving digital landscape. They also tackle the specifics of how Yee's company utilizes AI to parse data from various channels and set the stage for generative AI's significant impact on entrepreneurial success. For insights on upscaling your sales and marketing skills in an AI-centric world and predictions on how AI could usher in the era of the solopreneur unicorn, make sure to tune into this thought-provoking conversation.Timestamps:05:41 Marketers must differentiate demand creation, demand capture.08:16 Spot on: demand capture is key for companies.11:56 Generative AI extracts signals from unstructured data.15:18 AI sales assistant autonomously performs signal-based prospecting.18:04 Commercial beta testing for generative AI in sales.20:35 LinkedIn post distinguishes prompting and prompt engineering.24:52 New jobs will require engineering and AI.29:02 Anticipating disruption from SAS in podcast industry.33:47 Cheap capital can lead to market inefficiency.35:07 Marketing evolving to focus on demand creation.40:15 Evangelize the problem: addressing overpromised intent data.43:06 Authenticity and self-awareness key in marketing.47:22 Direct advice for marketers in changing climate.50:02 Efficiency in engineering process for marketing operations.52:20 AI and marketing focus on content creation.54:33 Moving work up the value stack with AI.57:37 Thanks for joining the podcast conversation, Andre.

In this episode of the AI-Driven Marketer, Dan Sanchez reflects on the first quarter of his mission to master AI for marketing in 2024. Sharing his diverse marketing background and exploring the impact AI will have on the industry, Dan tackles the challenging reality of AI replacing jobs and the shimmer of hope in upskilling. With insights into his own learning process and experiments, Dan also teases an upcoming roadmap for mastering AI. He unveils his venture into creating AI-powered tools for podcast marketing and hints at writing a guiding book in public to aid fellow marketers. Tune in to this episode for an authentic glimpse into embracing the AI transformation and joining Dan on this cutting-edge journey.Timestamps:00:00 Frustration led to creating AI marketer guide.04:00 Hidden Figures movie sets the tone.08:47 Helping craft custom GPTs, AI, podcast marketing.10:29 Excited to hone skills and publish book.

In this episode of the AI-Driven Marketer, Dan Sanchez is joined by Marc Angelos, a seasoned entrepreneur and content marketer, to delve into the aerial view of artificial intelligence in the marketing realm. They tackle the inherent complexity of AI, misconceptions held by company founders, and the evolution of marketers' roles in the age of automation. From the impact of DALL E on image editing to the nuances of voice-modelling AI, Dan and Marc provide a roadmap for integrating AI into business processes seamlessly. With insights on the "Eliminate, Automate, Delegate" principles, and discussion of custom GPTs for content creation, this episode offers a wealth of knowledge for entrepreneurs and marketers ready to harness AI's potential. Tune in to demystify AI's transformative power and discover how to stay ahead in the ever-changing skies of digital marketing.Timestamps:00:00 AI news show may change its name.05:50 Content marketing agency owner discusses writing vs. video.07:35 Learning about AI through fast trial and error.10:11 Use AI to automate repetitive tasks for efficiency.12:42 Using LinkedIn data for my own content.17:13 AI can streamline creating a lot of content.22:04 Blog posts for SEO are essential tasks.25:42 Founders often act intuitively without realizing it.28:59 Creative scenarios for future, automated by AI.31:34 "Seeked marketing automation process, found guru executive."33:36 Analyze, optimize, standardize, mechanize for work improvement.38:08 Automatically enhance voices and match lip movements.39:31 AI voice lacks human-like pauses and inflections.45:19 Marketing work often involves discussing AI applications.48:04 Workers need to adapt to AI technology.49:49 Book identifies 3 distinct personas within individuals.