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Danchez
I'm just a marketer on a mission to master AI in 2024 by interviewing AI tech founders, AI leaders, and marketing practitioners who are getting great results with AI today. Let's master this thing together. Follow this show to join me on the journey.#danchez
Total 75 episodes
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Ready or Not: AI's Inevitable Upheaval in the Marketing Realm #AIintheSky

Ready or Not: AI's Inevitable Upheaval in the Marketing Realm #AIintheSky

In this episode of the AI-Driven Marketer, Dan Sanchez talks to Marc Angelos about AI. We're talking about the jump from the cool stuff GPT-4 is doing now to what's coming with GPT-5 – and how we marketers can get ahead of the game. Dan even shares a personal story about getting ready for marriage that surprisingly ties into prepping for AI's future. Plus, we've got hot takes on Sam Altman's big AI predictions (spoiler: they're kind of wild), the real-deal on personal brands, and a bunch of wicked smart advice on getting personal with AI-powered marketing. This episode is just stuffed with goodness for anyone ready to geek out on AI and make their marketing smarter. Grab your headphones and let's jump in!Timestamps:00:00 AI's impact on marketing discussed with expert.08:44 Maximize marketing success by rethinking daily efforts.14:40 Setting goals and documenting the journey's importance.18:07 Sam Altman discusses the future of AI.22:16 Prepare for future AI by collecting relevant data.27:26 Rumors of Apple and Google discussing Gemini.31:29 AI needs visionary leaders to succeed.38:02 5G and AI will drive future marketing.46:22 Sales discipline and networking crucial for success.48:20 Effective selling and marketing is relationship building.55:48 Teach AI to take baby steps for success.59:29 Providing AI with context and templates for guidance.
01:01:5419/03/2024
Jessica Malnik's AI Toolkit for Streamlining Marketing Processes

Jessica Malnik's AI Toolkit for Streamlining Marketing Processes

In this episode of the AI-Driven Marketer, Dan Sanchez talks to Jessica Malnik who is the Founder of JM Content Group about her expertise on leveraging AI for administrative tasks, debate on AI's capabilities in writing, and its role as an invaluable co-pilot in the marketing process. They also explore the practicalities of using AI tools like Zapier and ChatGPT, the integration of AI into strategic work, and offer practical advice for those embarking on their AI journey. Listen to this episode if you want to learn more about how to put AI to work for yourself.Resources Mentioned: Zapier: https://zapier.com Trello: https://trello.com Perplexity AI: https://www.perplexity.ai/ Jessica Malnik's newsletter: https://newsletter.theremoteworktribe.com/Timestamps:00:00 AI as a 24/7 intern in marketing.06:05 AI vs. human expertise in content creation.08:32 AI can generate content for niche markets.11:03 For core niches, use subject matter experts.16:43 ChatGPT simplifies research process, summarizes top articles.17:24 AI reads and interprets intent based on keywords.20:59 AI supports admin tasks, aids research and notifications.25:53 AI, multistep processes, collaboration, industry, overestimation27:11 Custom GPT drastically cuts down processing time.33:08 Consider adopting AI, start experimenting, automate tasks.36:44 Advancement and growth are essential for success.38:17 Best to find me on LinkedIn. Also Twitter and newsletter.
38:5115/03/2024
Looking At History to Predict The Future of AI w/Marc Angelos

Looking At History to Predict The Future of AI w/Marc Angelos

In this episode of the AI-Driven Marketer, where AI meets marketing mastery. I'm your host Dan Sanchez, and today, we're joined by Marc Angelos, a seasoned expert in finance, marketing, and technology.In this episode, we look to the past to bring clarity to the future of AI. We talk about the early financial markets, crypto, the Dotcom bust, and the social media revolution to get insights into the next few years.We'll explore the convergence of sales and marketing, the evolving role of marketers, and the importance of upskilling in AI. Tune in for actionable insights on how to navigate the AI-driven disruptions in marketing, maintain authenticity, and leverage AI for better relationships and efficiency.Timestamps:00:00 Studying past markets reveals insights into crypto.05:46 AI extends burn rate, making startups sustainable.07:16 Market crash will lead to company acquisitions.10:53 Continued innovation in marketing, with focus on AI.15:38 Pat Flynn was a self-proclaimed crash test dummy.16:34 30 30 30 plan for thought leadership19:49 AI automations agency facilitates small business consultancy.23:42 Decline in authenticity raises value of trust.27:15 Smell detector, CEO Dick Fuld, Lehman Brothers.30:33 Tech companies shifting roles to integrate AI.32:32 Future marketers need technology skills and strategy.38:05 How can AI build better customer relationships?41:48 Uncertain future, acceleration, small players leading innovation.43:18 In AI world, live content is crucial.47:14 Future podcast episode on AI sources and marketing.
47:5908/03/2024
Custom GPT Copilot: Build a Personal Business Mentor

Custom GPT Copilot: Build a Personal Business Mentor

In this episode of the AI-Driven Marketer, host Dan Sanchez shares the backstory and purpose of creating a custom GPT (Generative Pre-trained Transformer) named "Copilot." Initially designed as a personal AI life coach, it evolved into a versatile tool useful for querying against uploaded documents like resumes, business plans, and LinkedIn posts. Dan provides a behind-the-scenes look at how Copilot operates and explains the value it adds to his daily work as a marketer.Resources Mentioned: Life Focus: https://fullfocusstore.com/pages/lifefocus/ Close Strong: https://closestrong.com Timestamps:00:00 AI marketer journey with first custom GPT.03:28 Life coach became a useful copilot tool.07:13 Get a GPT copilot for professional input.
08:3606/03/2024
AI in Business, AI Agencies, & Writing Books with Ai #AIintheSky

AI in Business, AI Agencies, & Writing Books with Ai #AIintheSky

In this episode of the AI-Driven Marketer, Dan Sanchez and Marc Angelos dive into the fascinating world of AI in marketing, tackle multiple AI news items and discuss its impact on marketing. Timestamps:00:00 AI in the sky: exploring AI's impact.05:36 CEO should lead company-wide AI implementation.08:38 AI transformation in marketing leads whole organization.11:37 Building custom GPT, feeling similar to marketing ops.13:35 Marketing professionals need to study AI integration.17:01 AI's impact on content and book relevance.21:54 Struggling to soundproof a studio, book disappointment.23:32 Desire to use AI to enhance content.28:57 Podcast to book, adapting to AI changes.31:03 Potential danger in creating a book unnecessarily.37:18 People prefer authentic communication over polished content.40:07 Developing consistent, unique brand personality for success.41:37 YouTube thumbnails must feature logo and face.44:40 Seeking feedback on potential recurring segment format.
45:2705/03/2024
The AI Edge: Building AI Automation for Deep Customer Insights

The AI Edge: Building AI Automation for Deep Customer Insights

In this episode of the AI-Driven Marketer, where we sharpen your marketing edge with the power of AI. I'm Dan Sanchez, and today we've got Marc Thomas from Podia joining us to break down how artificial intelligence is revolutionizing customer research.We'll explore Marc's strategies for mining rich customer data, the role AI plays in parsing through vast quantities of user feedback, and how these insights power marketing decisions. Marc's hands-on experience at Podia, dealing with data from hundreds of thousands of users, will shed light on the real-world challenges and triumphs of AI-enhanced marketing.Resources Mentioned: Typeform: https://www.typeform.com  Hotjar: https://www.hotjar.com  Iterate: https://iteratehq.com Fireflies: https://fireflies.ai Zapier: https://zapier.com Coda: https://coda.io Notion: https://www.notion.so HubSpot: https://www.hubspot.com Knownwell: https://knownwell.com/ Dovetail: https://dovetailapp.com Cast Magic: https://castmagic.io Marc Thomas's course 'Positive Human': https://positivehuman.coTimestamps:00:00 Managing diverse customer insights poses common challenge.04:09 Work tools centralized in Google Drive and Slack.07:10 Google Drive makes files easy to find.11:13 Using AI to improve customer research summary.13:18 AI excels at tasks, improves efficiency massively.16:40 Update spreadsheet, create record, store in folder.21:43 Semi-manual research, active and always ongoing. Weekly reports.26:19 Cite title, check accuracy, interpret data, debate.27:51 AI: Improving collaboration and customer research.31:04 Technological improvements to gather and apply data.36:07 Summary: Summarizing small text chunks improves quality.38:35 Data overload, need concise summaries for improvement.
40:1402/03/2024
How I Built a Custom GPT to Do My Work For Me #BehindTheBot

How I Built a Custom GPT to Do My Work For Me #BehindTheBot

In this episode of the AI-Driven Marketer, Dan Sanchez discusses the behind-the-scenes workings of his custom AI GPT called "NameFrame" and how it can assist marketers in generating creative names for websites, apps, companies, and podcasts. He dissects the step-by-step process of building the GPT, specifically highlighting the importance of clear, specific instructions and the power of providing examples to guide the AI's output. If you're keen on learning how to harness the potential of custom GPTs and delve into the world of AI-driven marketing, this episode is a must-listen.Timestamps:00:00 Desire to master AI for marketing transformation.03:48 Author reflects on past experiences with naming.07:59 Live segment beta testing, naming AI show.10:39 Identifying idioms in rhymes generates lengthy lists.14:23 Effective method for custom GPT: specialize and simplify.16:08 Highly specific step-by-step instructions for an intern.20:22 Refining process, iterations to reach desired outcome.23:58 Creating custom GPTs can automate many processes.
25:2128/02/2024
Content Alchemy: How AI Turns Your Content Into Gold w/Greg Wasserman

Content Alchemy: How AI Turns Your Content Into Gold w/Greg Wasserman

In this episode of the AI-Driven Marketer, Dan Sanchez interviews Greg Wasserman about the Castmagic platform on this episode of AI Microskills. They discuss Castmagic's pioneering role in repurposing content through AI, offering extensive tools for podcasters and beyond, such as transcript generation and content enhancement. Listeners will learn about Castmagic's diverse use cases, from coaching to church services, and its community-driven approach to sharing knowledge and applications. Timestamps:00:00 Tool for sharing AI content with control.05:25 Producing podcast content was time-consuming and tedious.06:35 Cast Magic enables rapid podcast turnaround times.12:24 Podcasting use case, customized prompts for calls.13:38 Efficient content creation saved time for writers.16:50 Early movers on app; competitors duplicating, falling behind.21:15 Recording highlighted underutilization of magic chat, overuse of modify button and AI input.23:18 Chat GPT executes deep, diverse prompts effortlessly.27:02 Automating research and content repurposing for outreach.30:16 Content generates questions, aiding engagement and branding.36:12 Leveraging content for inspiration and time management.37:31 Expanding customer-only slack to public soon. Workshop offered.
38:4623/02/2024
Marketers at the Crossroads of AI: Navigating Excitement, Fear, Hype, and Uncertainty

Marketers at the Crossroads of AI: Navigating Excitement, Fear, Hype, and Uncertainty

In this episode of the AI-Driven Marketer, Dan Sanchez takes a departure from the usual format to delve into the current sentiments and implications surrounding the future of AI. Drawing from a recent poll on LinkedIn, Dan explores the diverse range of emotions people have towards AI, ranging from excitement to fear and uncertainty. He discusses the impact of AI on the marketing industry, emphasizing the importance of embracing this technological shift while acknowledging its potential challenges. Throughout the episode, Dan encourages listeners to adopt a growth mindset and become active learners in the evolving landscape of AI, positioning themselves to lead the way in this new era. Join us as we dive into the uncharted territory of AI and discover what it means for marketers today.Timestamps: 00:00 AI's impact on marketing and future implications.03:43 Three-way split on AI: exciting, terrifying, uncertain.09:37 Blockchain and cryptocurrency may become important.12:22 Take action, learn, be ahead in AI.14:36 Prepare for AI's impact on truth and misinformation.
15:3221/02/2024
Behind the Beat: How AI is Changing Music w/Maya Ackerman PhD

Behind the Beat: How AI is Changing Music w/Maya Ackerman PhD

In this episode of the AI-Driven Marketer, Dan Sanchez delves into the intriguing intersection of AI and music with Dr. Maya Ackerman, CEO and co-founder of WaveAI. They explore how AI is not just infiltrating every aspect of our lives but is also revolutionizing the music industry by transforming the songwriting process. From foundational machine learning to computational creativity, Dr. Ackerman shares her journey from academia to entrepreneurship, highlighting how her personal experiences and challenges in songwriting led to the creation of WaveAI's groundbreaking tools, LyricStudio and MelodyStudio. Discover how these AI-driven platforms empower musicians, enabling them to create music more efficiently and expressively. This conversation sheds light on the ethical considerations, the future of AI in music, and the balance between technology and human creativity.Episode Timestamps:00:00 - Introduction to the transformative role of AI in music with Dr. Maya Ackerman.01:01 - Dr. Ackerman's journey from academic research to pioneering AI in music.04:32 - Understanding how LyricStudio and MelodyStudio work and their unique approach to aiding musicians.06:22 - The non-invasive, artist-centric design philosophy behind WaveAI's products.08:05 - The training processes and creative foundation of WaveAI's AI models.10:18 - The role of 'hallucinations' or creative freedom in AI's music composition.13:20 - Addressing the challenges and limitations musicians face with AI.17:22 - Success stories and the transformative impact of WaveAI's tools on musicians.19:57 - Advice for musicians skeptical about integrating AI into their workflow.22:12 - How to get started with WaveAI's tools, and the accessibility of LyricStudio and MelodyStudio.
21:3816/02/2024
Build Your Personal AI Writer (A Step-By-Step Guide) #BehindTheBot

Build Your Personal AI Writer (A Step-By-Step Guide) #BehindTheBot

In this episode of the AI-Driven Marketer, Dan Sanchez shares his journey of mastering AI and his recent exploration into building custom GPTs. He discusses the process of creating a personal AI writer based on his own writing style using LinkedIn posts. He takes you through the steps of exporting data, generating an outline, and creating a writing style guide for the AI. Join us to learn how you can train your own AI to write like you and accelerate your workflow. Don't miss out on this step-by-step guide to building your personal AI writer in this Behind the Bot series.Shownote Links: The writing style prompt mentioned in the episode can be found here: https://aimircoskills.com/episode/personal-writer-botTimestamps:00:00 Creating different types of custom GPTs for various uses.04:44 Custom GPT trained without comment and like data.07:44 Outline writing instructions for custom GPT style.10:56 Export data, create style guide, generate outline.
12:3714/02/2024
AI in Action: A Strategy for Enhanced Buyer Personas w/Ryan Paul Gibson

AI in Action: A Strategy for Enhanced Buyer Personas w/Ryan Paul Gibson

In this episode of the AI-Driven Marketer, Dan Sanchez talks with Ryan Paul Gibson about the groundbreaking concept of 'Living Buyer Personas' through the integration of AI with Slack and Teams. Ryan shares his journey from the inception of this idea to its execution, explaining the technicalities, challenges, and immense potential of using AI to access and utilize deep buyer persona information instantly. Discover how this innovative approach can transform your marketing and sales strategies by making detailed customer insights readily accessible in your daily workflow.Episode Timestamps: 00:00 - Introduction to Ryan Paul Gibson and the concept of 'Living Buyer Personas' 01:20 - How 'Living Buyer Personas' originated and the motivation behind them 05:00 - The technical integration of AI with Slack/Teams for real-time data queries 10:57 - Practical applications and real-world use cases of 'Living Buyer Personas' 17:29 - Discussing the dynamic and static nature of data within AI integrations 23:53 - Future visions for AI integrations and enhancing workflow efficiency 27:09 - The importance of creating actionable and enriched buyer personas 33:07 - Comparing custom GPTs: Narrow vs. broad applications in marketing 37:26 - The potential for marketers to leverage 'Living Buyer Personas' 41:26 - Closing thoughts and where to learn more about Ryan's work
40:4709/02/2024
Revolution in Pixels: How AI is Redefining Visual Content w/Bart Caylor

Revolution in Pixels: How AI is Redefining Visual Content w/Bart Caylor

In this episode of the AI-Driven Marketer, Dan Sanchez sits down with Bart Caylor, a forward-thinker in the realm of marketing, to dive into the practical applications of AI in enhancing marketing visuals. Bart shares his journey and insights into utilizing AI for creating more dynamic and engaging photography, video, and design. From automating design processes to generating hyper-realistic visuals, Bart unveils how AI tools are transforming the marketing landscape, making it accessible for marketers to produce high-quality content efficiently. Join us as we explore the future of visual marketing, driven by AI innovation.Episode Timestamps:00:00 - Introduction to the episode and Bart Caylor01:08 - Bart's journey into AI and visual content creation03:55 - Practical uses of AI in marketing visuals08:16 - Insights into mid-journey and AI tools for visuals12:19 - Ethical considerations and authenticity in AI-generated content15:32 - The evolution of AI in creating marketing visuals19:33 - Bart's recommendations for marketers exploring AI23:43 - Closing remarks and where to learn more from Bart
46:3402/02/2024
A Marketing Leaders Guide to Approaching the Future of Ai

A Marketing Leaders Guide to Approaching the Future of Ai

In this episode of the AI-Driven Marketer, Dan Sanchez talks to Courtney Baker, CMO at Knownwell, in a dynamic discussion about leading marketing teams in the age of AI. They delve into how AI is reshaping marketing roles, strategies, and team dynamics. From experimenting with AI in small teams to preparing larger teams for AI integration, they cover the multifaceted impact of AI on marketing leadership. Listen as they explore practical ways AI can enhance marketing strategies and team productivity, reflecting on the evolving landscape of AI in marketing.Links Mentioned:  Knownwell's website (https://knownwell.com) Knownwell's AI Know How podcast (https://knownwell.com/podcast/) Courtney Baker's LinkedIn profile (https://www.linkedin.com/in/courtney-baker-0b569b33/) Knownwell's beta waitlist. For those interested in their intelligent enterprise operating system (https://knownwell.com/join-the-knownwell-cq-waitlist/) Knownwell's free assessment tool (https://knownwell.com/assessment)Episode Timestamps:00:42 - Courtney's perspective on AI's influence in her marketing role. 02:45 - Training and leveling up marketing teams in AI. 04:01 - The agility of small teams in adopting AI technologies. 05:58 - The concept of turning a small team into a powerhouse with AI. 07:11 - Recruiting talent in the age of AI. 09:15 - Fostering a learning mindset and embracing AI in marketing. 13:03 - Utilizing AI as a strategic tool in marketing operations. 19:22 - Encouraging a growth mindset in teams facing AI integration. 22:33 - The future of AI in operational and strategic roles in marketing. 27:12 - AI as a co-thinking partner in strategy formulation. 30:18 - Focusing areas for marketing leaders in the next six months. 33:27 - Courtney Baker's insights on Knownwell and AI in client retention.
33:1826/01/2024
From Idea to Image: AI's Transformation of Thumbnail Creation

From Idea to Image: AI's Transformation of Thumbnail Creation

In this episode of the AI-Driven Marketer, Dan Sanchez explores the innovative application of AI in graphic design, particularly for creating engaging YouTube thumbnails and podcast cover images. Dan shares insights from his experience as a graphic designer and how AI tools like Midjourney have revolutionized his creative process. Learn about the transformative power of AI in enhancing visual content, making design more efficient and impactful. This episode is a must-listen for marketers, content creators, and anyone interested in leveraging AI for graphic design.
17:0124/01/2024
From Ears to Eyes: How AI Brings Podcasts to the Page w/Jakub Grajcar

From Ears to Eyes: How AI Brings Podcasts to the Page w/Jakub Grajcar

In this episode of the AI-Driven Marketer, Dan Sanchez talked to Jakub (Kuba) Grajcar, the Content Marketing Manager at ZenPilot, for a conversation about repurposing podcast content. Kuba brings his unique insights into the world of AI, sharing his journey into content marketing as a writer and his current role at ZenPilot. Danchez, our host, dives into the nuances of AI in marketing, discussing how these technologies are reshaping the landscape. Whether you're a seasoned marketer or just starting to explore the potential of AI, this episode is packed with valuable lessons and tips to help you leverage the power of AI in your marketing strategies. Join us for an engaging session filled with expert insights and practical advice!Timestamps:00:29.42 - Introduction to Jakub Grajcar's Journey into Content Marketing03:12.97 - Discussion on AI's Role in Small Teams06:23.73 - Exploring Different AI Tools for Content Creation14:58.94 - Key Benefits of Transforming Podcasts into Blog Content24:22.94 - Crafting Blog Posts from Podcasts: The Process33:18.48 - Preserving the Essence and Tone in AI-Transformed Content39:04.27 - Advice for Newcomers in AI-Driven Content Creation
46:5619/01/2024
See All the Custom GPTs I'm Working On #BehindTheBot

See All the Custom GPTs I'm Working On #BehindTheBot

Welcome to AI-Driven Marketer, in this episode I take you on a deep dive into the world of custom GPTs (Generative Pre-trained Transformers). I've been passionately working on various AI projects, and I'm thrilled to give you a glimpse over my shoulder to see what's been brewing in my AI lab.Timestamps:03:15 - Personal Brand Builder: I'm developing a GPT-based course to help with personal branding. This tool includes interactive steps and video links for an in-depth understanding.06:30 - CoPilot: I've created a personal business mentor and life coach GPT. This tool is customized with my personal information to provide tailored advice and guidance.10:20 - HOA Helper: This AI tool helps me interpret and reference HOA charters and CCRs, acting almost like a legal guide.13:45 - Dan's Writer: I trained a custom GPT on my LinkedIn posts and writing style. It's fantastic for creating content that matches my voice and tone.17:10 - Close Mode Newsletter Builder: I'm automating the newsletter creation process. It's still a work in progress and is currently being used for a client.20:55 - SEO Article Planner: This tool is for analyzing keywords and planning SEO-focused articles. It helps determine search intent and suggests unique content angles.24:40 - SoundPlan: I developed a GPT for crafting podcast strategies. It assists in researching topics and audiences, plus generating content ideas.28:25 - MyShowrunner: This is a comprehensive tool I use for podcast preparation. It does guest research, suggests interview angles, and helps generate episode titles.32:50 - NameFrame: I created this GPT for generating creative names for podcasts, products, companies, and more, based on a streamlined naming strategy.36:10 - ByteBot: This is an experimental project where I'm creating a social media persona that generates engaging and humorous content.39:35 - Thumbnail Maker: I'm working on a tool for creating appealing thumbnails for podcasts. I'm finding that Dall E 3 isn't quite ready though. 
26:5216/01/2024
Ai, Nonprofits, and 150 Custom GPTS in 24 Hours w/Anne Murphy

Ai, Nonprofits, and 150 Custom GPTS in 24 Hours w/Anne Murphy

Welcome to AI-Driven Marketer, in this episode our host Dan Sanchez delves into a fascinating conversation with Anne Murphy, a fundraising consultant specializing in AI for the nonprofit sector. Together, they explore crucial but often overlooked topics such as change management, upskilling, and the impact of AI on nonprofit marketing. Anne shares her expertise in using AI to create personalized thank-you notes for fundraising, and they discuss responsible AI frameworks, the challenges nonprofits face in digital marketing, and the potential for custom GPTs to revolutionize communication in the nonprofit sector. They also touch on the importance of building a community for sharing AI resources and skill development. So, whether you're a nonprofit professional or a marketer who wants to explore the power of AI, this episode has invaluable insights and practical tips for you. Join us as we uncover the hidden potential of AI micro skills with Anne Murphy.Timestamps:00:00 Nonprofit sector faces challenges amid changing behavior.05:52 Nonprofits need better marketing for donor retention.06:57 Responsible AI framework for fundraising ensures security.10:00 Stakeholder trust can be built or squandered.16:02 Helped thousands create practical, impactful GPTs.17:53 Teaching workshops, achieving goals, donating, winning raffle.20:13 GPT serves as personal development coach.24:06 Generate personalized thank you notes for donors.28:21 Importance of change management and upskilling emphasized.32:21 Recommendations for configuring GPT with knowledge base.33:34 Coach people to include email in GPTs.39:14 Recommendations for AI thought leaders and community.40:17 Engage proactively, don't wait for opportunities.
41:4312/01/2024
Automating Ai Marketing Tasks (The Right Way) w/Parthi Loganathan

Automating Ai Marketing Tasks (The Right Way) w/Parthi Loganathan

Welcome to AI-Driven Marketer, in this insightful interview, host Dan Sanchez sits down with Parthi Loganathan to dive into the world of AI in marketing. Parthi is the man behind Letterdrop, a tool that leverages AI to automate content creation and distribution for B2B companies. Throughout the conversation, they explore the ways in which AI is revolutionizing marketing automation, particularly in content creation and SEO. They also discuss the importance of understanding the limitations of AI and maintaining a focus on customer needs and authentic content. Tune in to gain valuable insights on leveraging AI for marketing and learn about the future of AI in the industry. Whether you're a seasoned marketer or new to the field, this episode will provide key takeaways to enhance your marketing strategy.Timestamps:00:00 Content marketing and AI fill marketing automation gaps.04:18 Automating sales analysis with generative AI software.06:49 AI analyzes content to optimize buyer trust.12:13 Using AI to bulk write podcast articles.13:55 AI excels at SEO analysis and content creation.16:26 Enable sales team to become social sellers.19:49 Marketers need customer focus, AI tools essential.23:18 Marketers need to stand out with expertise.26:04 Thank you for signing up for letter drop.
26:1910/01/2024
LinkedIn Growth, Prompt Guides Vs Custom GPTs, and the Future of Marketing

LinkedIn Growth, Prompt Guides Vs Custom GPTs, and the Future of Marketing

Welcome to the Ai Microskills podcast, where we uncover the latest trends and strategies for integrating AI into marketing operations. In this episode, host Dan Sanchez is joined by guest Andrew Bolis to delve into the growing role of AI in marketing and the practical use of AI tools for business success. They discuss the challenges and opportunities presented by AI in marketing operations and share insights on leveraging AI content creation tools, building a personal brand on LinkedIn, and automating business processes with custom GPTs. Join us as we explore how marketers can embrace AI to stay competitive and achieve their goals in the evolving landscape of digital marketing.Timestamps:00:00 Intro to attention podcast with Dan Sanchez.03:45 Found success on LinkedIn with CEO's help.09:05 Networking for building relationships and business success.12:50 LinkedIn viral content and AI relevance.15:42 AI content can be like junk food.19:37 Discovering custom GPTs streamlines business processes efficiently.21:16 AI tools improve processes for mid-sized companies.23:58 Automating name compilation process using custom GPT.28:52 Limited shared account causes usage constraints frustration.30:50 Increasing AI adoption by users and businesses.36:36 Automated AI transcription and publication process discussed.40:11 Use AI to cut costs in marketing.43:47 AI implications: competition, support, leverage, income opportunities45:11 Uniqueness and purpose lead to success.
46:3705/01/2024
MyShowrunner: A Personalized GPT for Podcast Preproduction

MyShowrunner: A Personalized GPT for Podcast Preproduction

In this episode of AI Microskills, host Dan Sanchez is joined by Susan Diaz for an exciting update. They delve into the creation of MyShowrunner, a groundbreaking tool designed to automate and streamline podcast preproduction. The tool uses custom GPT to analyze guest profiles, generate interview questions, and even draft emails for guests. Not only does this save hours of manual work, but it also promises to revolutionize the podcasting process. Together, Dan and Susan explore the potential for further automation in podcasting, emphasizing the value of AI in enhancing the quality and accessibility of content creation. Join them as they provide an inside look at the development and future prospects of this innovative podcasting tool.Timestamps:00:00 Dan, thanks for the high-energy podcast automation.05:27 Use Susan's guide for custom GPT. Access at myshowrunner.com.08:36 Podcast production changing with new tools and features.11:57 Lowering barrier to entry, improving podcast quality.13:48 Grateful for quick, awesome work. Thank you.
14:0404/01/2024
Ai as Podcast Producer To Cut The Work In Half

Ai as Podcast Producer To Cut The Work In Half

Welcome to the latest episode of "Ai Microskills" with your host, Dan Sanchez. In this episode, Dan interviews Susan Diaz, an expert in leveraging AI for coaching, consulting, and time management. They delve into the world of AI and its application to enhance podcasts, discussing the potential of ChatGPT for guest sourcing, scheduling, and post-production distribution. Throughout the conversation, they explore the use of AI in processing and analyzing podcast clips, and anticipate future advancements in AI for podcasting, such as automated production and distribution. Susan shares valuable insights into her preferred tech stack for recording and editing, while Dan expresses interest in implementing AI into his podcast process. Stay tuned as they discuss the transforming landscape of AI in podcasting and the potential of custom GPTs for podcast research. This episode is packed with actionable insights for marketers looking to harness the power of AI in their podcasting journey.Timestamps:04:01 Seeking human connections for AI and marketing.08:44 Injecting fun and controversial content into interviews.10:12 Improving communication and planning for interactions.12:56 Preferring cloud for processing larger volumes efficiently.18:08 Comparing different tools for transcribing audio content.19:26 Automate scheduling and posting podcast content efficiently.23:01 Seeking efficient time management through ChatGPT.26:26 Custom GPT generates content based on research.30:07 Refinement and innovation in editing technology expected.34:16 Exciting future with improved AI video analysis.36:16 Justin Feinberg and team provide valuable automation resources.Love these show notes? They're made by Ai with CastMagic. Find out how to automate your show notes and more here: https://aimicroskills.com/castmagic
38:1422/12/2023
Five Big AI Marketing Predictions for 2024

Five Big AI Marketing Predictions for 2024

Welcome to AI-Driven Marketer, in this episode Dan Sanchez discusses his five big predictions for AI in marketing in 2024. He shares insights on the impact of AI on big and small companies, the incorporation of AI into existing products, the potential for new AI applications, and the need for building competencies in AI beyond the basics. As the conversation unfolds, listeners can expect to gain valuable insights into the future of AI in marketing and how they can adapt their strategies to stay ahead of the curve.Timestamps:00:00 High expectations for AI despite potential setbacks.04:08 Small, agile AI companies outpacing larger players.06:30 Content automation and bots to increase in 2024.
09:1920/12/2023
Ai Copilot: Your Next Partner for Decision Making w/Karl Yeh

Ai Copilot: Your Next Partner for Decision Making w/Karl Yeh

Welcome to AI-Driven Marketer, the podcast where marketers can learn how to leverage AI to enhance their productivity and efficiency. In this episode, host Dan Sanchez interviews Karl Yeh, an expert in utilizing AI for business strategy and tactics. They discuss the potential of custom GPT copilots for practical advice, content creation, and automating business processes. From automating call summaries to creating tailored sales offers, they delve into real-world applications of AI in marketing and business. Join us as we explore the power of AI and how it can transform the way marketers work.Timestamps:00:00 Building a business copilot for personalized support.03:53 Custom GPT and language models for diverse tasks.07:44 Create AI Copilot for specific business needs.13:18 Chatbots for admissions streamline information for users.14:30 AI chatbots like Chatbase enable data retrieval.19:36 The gap in AI knowledge is widening.23:21 Advanced ABM Copilot: Target prospect questions, supporting documents.25:41 Interact with GPT, customize messages, use hotkeys.29:39 Use prewritten outline, learn, write, repeat steps.31:38 Custom GPT automates intuitive process, book on naming.36:47 Respell tool allows efficient processing of audio.37:50 Respell integrates with Zapier and Slack for insights.41:34 Human review improves and speeds up tasks.47:03 Excited yet scared about future technology advancements.48:25 AI becoming real, implications uncertain, but hopeful.Love these show notes? They're made by Ai with Cast Magic. Find out how to automate your show notes and more here: https://aimicroskills.com/castmagic
50:1915/12/2023
Why This New Show?

Why This New Show?

I've been in marketing for 13 years now and I haven't seen something as big as Ai hit this big since social media was just beginning. It's why everybody is saying "Learn Ai or fall behind!"But, what about Ai should we be learning and how? Is dabbling with ChatGPT enough? Should I just be led by my software company? I wanted to figure this out for myself by talking to those who are doing it well already. There's no books to read only conversations to be had. Join me on the journey of learning how to ride this new wave of ai marketing in tech.#danchez
04:1704/12/2023