The Rock Fight: Outdoor Industry & Adventure Sports Commentary
Leisure
Sports
Colin True - outdoor industry journalist
The Rock Fight – not just another outdoor or adventure podcast; it's a full on rebellion. We’re here for those inside and outside the outdoor industry. Outdoorsy listeners who are tired of the same worn-out paths.
If you want to hear honest discussions that mirror the candid outdoor industry banter you have after a long hike in the wilderness, cracking the cooler while loading the bikes, sharing the ski lift with a stranger, waxing your board at the beach, jumping off rocks into the river, or over a beer at the bar...you've found your tribe.
The Rock Fight will dissect the latest headlines to come out of the outdoor industry. We'll weigh in on topics other outdoor media companies avoid like the plague. We'll also hit the things outdoorsy folks care about like pop culture, gear, footwear, apparel and even more important topics like debating the ideal attire for an adventure on the ice planet of Hoth. Our discussions are as diverse as they are real.
We’re challenging the conventional, offering a fresh perspective on outdoor industry topics you won't hear anywhere else.
The outdoor industry has been stagnant for too long. Missing out on The Rock Fight is missing out on the evolution of outdoor media.
HeyDude: A $2.5 Billion Footwear Fumble? Plus: prAna Is Channeling The Gap & Vans Gets Technical
Today on THE ROCK FIGHT (an outdoor podcast that aims for the head) Colin opens the show reflecting on the latest earnings report from Crocs that details how their $2.5 billion investment, HeyDude, has not been faring too well.Then he and producer Dave explore how HeyDude's limited demographic and marketing could end up making the whole thing a risky investment for Crocs. They then comment on a listener email that identified prAna as another possible outdoor industry zombie brand and ponder why Columbia is doing things differently with them when compared to what Mountain Hardwear is up to.Finally they talk about Vans entry into the technical hiking market with their new shoe that is based on the classic Old Skool.Lastly they wrap things up with their Parting Shots!Chapters:01:49 - Will HeyDude end up being worth the $2.5 Billion it was bought for?21:37 - Prana: The Zombie Brand of the Outdoor Industry30:24 - Vans Enters the Hiking Shoe Market38:15 - The Parting ShotHurricane Helene Relief Links:Fuel GoodsOutdoor Business Alliance Hurricane Relief FundGoFundMe for Bubba O'LearysWestern North Carolina Hurriance Helene Resource GuideEast Tennessee Foundation Relief FundHead to www.rockfight.co and sign up for News From the Front, Rock Fight's weekly newsletter!Please follow and subscribe to THE ROCK FIGHT and give us a 5 star rating and written review wherever you get your podcasts.Listen to and follow Gear & Beer! The newest show on the Rock Fight Podcast Network.Have a question or comment for a future mailbag episode? Send it to [email protected] or send a message on Instagram or Threads.Thanks for listening! THE ROCK FIGHT is a production of Rock Fight, LLC.
43:2704/11/2024
A New Outdoor Brand For The "New Woman In The Outdoors"
Today on THE ROCK FIGHT (an outdoor podcast that aims for the head) Colin and Producer Dave are joined by the founders of SENIQ; a new brand focused on making outdoor apparel for women.It's not a secret that for much of the Outdoor Industry's history the primary directive when it came to apparel or footwear for women was to take something made for men and 'shrink it and pink it'. Even though there have been a number of advancements in recent years for female adventurers, there is still a long way to go.That is why Madison Hilson and Tina Thompson started SENIQ. A women's outdoor apparel brand with a modern twist. On today's episode they discuss how their time working at Victoria's Secret and Backcountry, led to creating a brand that prioritizes fit, function, and style for the modern outdoorswoman. Hurricane Helene Relief Links:Fuel Goodshttps://outdoorbusinessalliance.org/ GoFundMe for Bubba O'LearysWestern North Carolina Hurriance Helene Resource GuideEast Tennessee Foundation Relief FundHead to www.rockfight.co and sign up for News From the Front, Rock Fight's weekly newsletter!Please follow and subscribe to THE ROCK FIGHT and give us a 5 star rating and written review wherever you get your podcasts.Listen to and follow Gear & Beer! The newest show on the Rock Fight Podcast Network.Have a question or comment for a future mailbag episode? Send it to [email protected] or send a message on Instagram or Threads.Thanks for listening! THE ROCK FIGHT is a production of Rock Fight, LLC.
48:3501/11/2024
Friday the 13th: The 2024 Halloween Special!
Today on THE ROCK FIGHT (an outdoor podcast that aims for the head) Colin & Justin continue their annual Halloween tradition by taking in an outdoorsy horror flick. Last year it was The Blair Witch Project this year? The original Friday the 13th!They start the show by talking about a couple of headlines to come out of the outdoor community in the past week including an Australian hiker was caught upside down for 7 hours and a new AI that has a soft spot for wild places. Then they delve into their annual Halloween tradition of reviewing an outdoor-themed horror movie, this year focusing on the original 1980 classic, "Friday the 13th." As they dissect the film, they explore its themes, the outdoor setting, and share personal reflections on how it surprisingly evokes a desire to connect with nature and the outdoors. Finally they determine their favorite use of outdoor gear, and finally answer the question: does this movie make you want to go outside?Lastly, they wrap up the show with their Parting Shots where Justin has election fatigue and Colin wants new holiday decorations.Hurricane Helene Relief Links:Fuel Goodshttps://outdoorbusinessalliance.org/ GoFundMe for Bubba O'LearysWestern North Carolina Hurriance Helene Resource GuideEast Tennessee Foundation Relief FundHead to www.rockfight.co and sign up for News From the Front, Rock Fight's weekly newsletter!Please follow and subscribe to THE ROCK FIGHT and give us a 5 star rating and written review wherever you get your podcasts.Listen to and follow Gear & Beer! The newest show on the Rock Fight Podcast Network.Have a question or comment for a future mailbag episode? Send it to [email protected] or send a message on Instagram or Threads.Thanks for listening! THE ROCK FIGHT is a production of Rock Fight, LLC.
47:2830/10/2024
Marmot: From Outdoor Pioneer to Zombie Brand? Plus: Dick's Closes Public Lands & Hoka Keeps Growing
Today on THE ROCK FIGHT (an outdoor podcast that aims for the head) Colin opens the show reacting to last weeks earnings report from Newell, owner of Marmot, that shows how the once great outdoor brand is sliding further into mediocrity.Then Colin and Producer Dave discuss the historical significance of Marmot and its innovative past, contrasting it with mistakes that were made by their various owners (here's that Super Bowl ad they talk about).The pair also discuss the recent earnings report that show Hoka's growth continuing to the point where they are now a $2b brand and the news that Dick's Sporting Goods is closing most of their Public Lands stores in order to convert them into House Of Sport locations (just like Colin predicted).The wrap things up with their Parting Shots where Dave talks about the new creative team at Columbia and Colin throws a fit about a new Crocs collaborator.Chapters:01:42 - How Marmot became a zombie.26:35 - Hoka continues to crush it. Can they be stopped? Where's Ahnu?30:53 - Dick's to close Public Lands36:24 - The Parting Shot!Hurricane Helene Relief Links:Fuel GoodsGoFundMe for Bubba O'LearysWestern North Carolina Hurriance Helene Resource GuideEast Tennessee Foundation Relief FundHead to www.rockfight.co and sign up for News From the Front, Rock Fight's weekly newsletter!Please follow and subscribe to THE ROCK FIGHT and give us a 5 star rating and written review wherever you get your podcasts.Listen to and follow Gear & Beer! The newest show on the Rock Fight Podcast Network.Have a question or comment for a future mailbag episode? Send it to [email protected] or send a message on Instagram or Threads.Thanks for listening! THE ROCK FIGHT is a production of Rock Fight, LLC.
43:2728/10/2024
Is The Outdoor Industry Leading When It Comes To Sustainability? Plus: This Week In Greenwashing!
Today on THE ROCK FIGHT (an outdoor podcast that aims for the head) environmental fashion journalist Sophie Benson returns to talk about the latest sustainability topics to come out of the outdoor industry.Sophie joins Colin & Producer Dave to share her insights on the recent upcycling and recommerce initiatives from various outdoor brands. The episode also delves into the implications of new legislation in California, SB707, which holds producers accountable for their textile waste. They also discuss Sophie's coverage of the Trashie program, which aims to tackle fashion waste while raising questions about consumer behavior and responsibility.Lastly they wrap things up with another edition of This Week In Greenwashing!Chapters:02:27 - Exploring Upcycling and Recommerce14:00 - California's New Textile Legislation23:52 - Understanding the 'Trashy' Take Back Program34:07 - This Week in GreenwashingHurricane Helene Relief Links:Fuel GoodsGoFundMe for Bubba O'LearysWestern North Carolina Hurriance Helene Resource GuideEast Tennessee Foundation Relief FundHead to www.rockfight.co and sign up for News From the Front, Rock Fight's weekly newsletter!Please follow and subscribe to THE ROCK FIGHT and give us a 5 star rating and written review wherever you get your podcasts.Listen to and follow Gear & Beer! The newest show on the Rock Fight Podcast Network.Have a question or comment for a future mailbag episode? Send it to [email protected] or send a message on Instagram or Threads.Thanks for listening! THE ROCK FIGHT is a production of Rock Fight, LLC.
41:0325/10/2024
The Jail Time FKT, The Most Famous Foot On Mt. Everest & Pickleball Corner!
Today on THE ROCK FIGHT (an outdoor podcast that aims for the head), Paddy O'Connell returns for his record setting 6th appearance! He joins Colin & Justin to talk about the production of season 2 of his show "PaddyO Sucks At..." and sticks around to chat about some adventure headlines to come out of the outdoor community. Three hosts means three Parting Shots. And for his, PaddyO saves the best for last.Want to skip around? Here are the topics that the trio cover:04:50 - Season Two of "PaddyO Sucks At..."21:00 - Ultrarunner Michelino Sunseri faces charges for his FKT attempt on the Grand Teton. Should he serve time?27:13 - The discovery of Andrew "Sandy" Irvine's foot and boot on Mount Everest. Will there be a movie?31:58 - Can you hack being in the backcountry with all of the mosquitos and black flies?36:13 - The return of PICKLEBALL CORNER!40:59 - The Parting Shot! Colin: Justice for Statler & Waldorf; Justin: No Seriously, Don't Text Me During Sports, Paddy: Fuck Ski Town LocalismHurricane Helene Relief Links:Fuel GoodsGoFundMe for Bubba O'LearysWestern North Carolina Hurriance Helene Resource GuideEast Tennessee Foundation Relief FundHead to www.rockfight.co and sign up for News From the Front, Rock Fight's weekly newsletter!Please follow and subscribe to THE ROCK FIGHT and give us a 5 star rating and written review wherever you get your podcasts.Listen to and follow Gear & Beer! The newest show on the Rock Fight Podcast Network.Have a question or comment for a future mailbag episode? Send it to [email protected] or send a message on Instagram or Threads.Thanks for listening! THE ROCK FIGHT is a production of Rock Fight, LLC.
50:0823/10/2024
Vasque's Downfall: A Cautionary Tale For Outdoor Brands
Today on THE ROCK FIGHT (an outdoor podcast that aims for the head) Colin kicks off the show talking about the decision by Red Wing to sunset the Vasque brand. Colin and Producer Dave delve into the historical significance of Vasque, a company that since 1964 has played a crucial role in shaping outdoor footwear in the US. They examine the trajectory of the brand, from its early innovations, such as the iconic Sundowner boot, to its struggles with brand identity and market competition. The duo then talk about Nike's decision to utilize their ACG line to revitalize their international business before wrapping things up with their parting shots.Here's the Nike ACG history article as referenced by Producer Dave.Chapters:00:00 - Support Relief Efforts After Hurricane Helene02:02 - The Fall of Vasque Footwear20:06 - Nike's Strategic Shift in the Outdoor Market30:00 - Parting Shots: Lessons from Vasque's ClosureHurricane Helene Relief Links:Fuel GoodsGoFundMe for Bubba O'LearysWestern North Carolina Hurriance Helene Resource GuideEast Tennessee Foundation Relief FundHead to www.rockfight.co and sign up for News From the Front, Rock Fight's weekly newsletter!Please follow and subscribe to THE ROCK FIGHT and give us a 5 star rating and written review wherever you get your podcasts.Listen to and follow Gear & Beer! The newest show on the Rock Fight Podcast Network.Have a question or comment for a future mailbag episode? Send it to [email protected] or send a message on Instagram or Threads.Thanks for listening! THE ROCK FIGHT is a production of Rock Fight, LLC.
35:5921/10/2024
Grassroots Outdoor Alliance President Talks Outdoor Specialty Retail
Today on THE ROCK FIGHT (an outdoor podcast that aims for the head) it's all about outdoor specialty retail!Specialty retailers play a crucial role in the outdoor industry, serving as community connection points and acting as tastemakers essential for brand legitimacy and consumer engagement. Today on THE ROCK FIGHT Gabe Meyer, president of the Grassroots Outdoor Alliance, joins Colin to talk about the about the evolving landscape of specialty retail in the wake of direct-to-consumer trends and larger retail competition. As the industry navigates these transitions, Gabe emphasizes the importance of specialty shops, driven by their unique value and the experiences they offer to customers. The pair wrap things up with a discussion on trade shows and national gatherings.Chapters:02:52 - Why Specialty Retailers Matter07:10 - Challenges Facing Specialty Retail12:24 - Do brands understand the value of specialty?22:38 - The Role of Trade ShowsHurricane Helene Relief Links:Fuel GoodsGoFundMe for Bubba O'LearysWestern North Carolina Hurriance Helene Resource GuideEast Tennessee Foundation Relief FundHead to www.rockfight.co and sign up for News From the Front, Rock Fight's weekly newsletter!Please follow and subscribe to THE ROCK FIGHT and give us a 5 star rating and written review wherever you get your podcasts.Listen to and follow Gear & Beer! The newest show on the Rock Fight Podcast Network.Have a question or comment for a future mailbag episode? Send it to [email protected] or send a message on Instagram or Threads.Thanks for listening! THE ROCK FIGHT is a production of Rock Fight, LLC.
29:4116/10/2024
The OIA Teams Up with Switchback
Today on THE ROCK FIGHT (an outdoor podcast that aims for the head) Kent Ebersole, the president of the Outdoor Industry Association (OIA), joins Colin to discuss the recent shift from its long-standing trade show relationship with Outdoor Retailer to a new partnership with Switchback.Kent talks about the rationale for moving on from OR and why they decided Switchback was the right move at this time. He and Colin also discuss the current state and purpose of the OIA and where the organization is headed. Chapters:00:00 - Support for Hurricane Relief01:02 - Welcome to the Rock Fight!01:11 - Interview with OIA President Kent Ebersole02:02 - The Shift from Outdoor Retailer to Switchback23:00 - Where the OIA is today and where should it be in the future?Hurricane Helene Relief Links:Fuel GoodsGoFundMe for Bubba O'LearysWestern North Carolina Hurriance Helene Resource GuideEast Tennessee Foundation Relief FundHead to www.rockfight.co and sign up for News From the Front, Rock Fight's weekly newsletter!Please follow and subscribe to THE ROCK FIGHT and give us a 5 star rating and written review wherever you get your podcasts.Listen to and follow Gear & Beer! The newest show on the Rock Fight Podcast Network.Have a question or comment for a future mailbag episode? Send it to [email protected] or send a message on Instagram or Threads.Thanks for listening! THE ROCK FIGHT is a production of Rock Fight, LLC.
39:2214/10/2024
National Forest Service Job Cuts, A Texas Thru Hike & The Best Outdoor Sports Draft!
Today on THE ROCK FIGHT Colin & Justin kick off the show with the Outdoor Sports Draft where they take turns assembling a roster of their favorite outdoor activities that you get you to vote on! Check out Rock Fight's Instagram & LinkedIn feeds to vote or if you're listening on Spotify you can vote in the Spotify app.Then they run through some of the latest headlines to come out of the outdoor adventure community including seasonal job cuts at the National Forest Service, a climbing mishap on Mt. Whitney and proposed thru hike through Texas.The end the show with their Parting Shots! Colin has it in for 30-somethings while Justin would prefer his sports not be spoiled!Chapters:00:00 - Intro to the Rock Fight02:18 - Outdoor Sports Draft!11:54 - Budget Cuts for the National Forest Service18:16 - Mt. Whitney Climbers Rescued24:47 - Proposed Texas Long-Distance Trail29:00 - The Parting Shot!Hurricane Helene Relief Links:GoFundMe for Bubba O'LearysWestern North Carolina Hurriance Helene Resource GuideEast Tennessee Foundation Relief FundHead to www.rockfight.co and sign up for News From the Front, Rock Fight's weekly newsletter!Please follow and subscribe to THE ROCK FIGHT and give us a 5 star rating and written review wherever you get your podcasts.Listen to and follow Gear & Beer! The newest show on the Rock Fight Podcast Network.Have a question or comment for a future mailbag episode? Send it to [email protected] or send a message on Instagram or Threads.Thanks for listening! THE ROCK FIGHT is a production of Rock Fight, LLC.
34:4409/10/2024
The Art of Collaborations: How Outdoor Brands Are Missing the Mark
Today on THE ROCK FIGHT (an outdoor podcast that aims for the head) Colin opens the show with his thoughts on the new running focused collaboration between Altra Running, Smartwool and REI. He and Producer Dave critique the decision to launch a collection that feels uninspired and overly safe, and also highlights how outdoor brands often fail to generate excitement around their products. Then the discussion moves to the recent layoffs at Patagonia, where the hosts reflect on the harsh realities of corporate life and the expectations placed on brands like Patagonia to maintain a higher standard. They close the show with their Parting Shots, where Producer Dave takes aim at another brand collaboration that missed the mark while Colin celebrates the 30 year anniversary of Expedition News.Chapters:00:00 - Hurricane Helene Update01:42 - Altra/Smartwool Run The Winter 17:47 - Patagonia Layoffs26:08 - Parting Shots!30:12 - Celebrating 30 Years of Expedition News32:00 - The Rock Fight Fight Song with Chris DeMakesHurricane Helene Relief Links:GoFundMe for Bubba O'LearysWestern North Carolina Hurriance Helene Resource GuideEast Tennessee Foundation Relief FundHead to www.rockfight.co and sign up for News From the Front, Rock Fight's weekly newsletter!Please follow and subscribe to THE ROCK FIGHT and give us a 5 star rating and written review wherever you get your podcasts.Listen to and follow Gear & Beer! The newest show on the Rock Fight Podcast Network.Have a question or comment for a future mailbag episode? Send it to [email protected] or send a message on Instagram or Threads.Thanks for listening! THE ROCK FIGHT is a production of Rock Fight, LLC.
33:0907/10/2024
Inside The Outdoor Secondhand Marketplace
Today on THE ROCK FIGHT (an outdoor podcast that aims for the head) the secondhand conversation continues with a real life secondhand retailer.Barruch Ben-Zekry is the founder of Out&Back, an online secondhand website. Today Barruch sits down with Colin to discuss the importance of brands engaging with the secondhand market and how consumer awareness is growing, leading to increased demand for resale options. They also talk about the structural challenges of branded resale and the need for a more integrated approach to foster a circular economy in the outdoor industry.Donate to Hurricane Helene relief efforts by clicking here!Links to help via the Appalachian Trail Conservancy! Chapters:00:00 - Welcome to the Rock Fight00:52 - The Recent Surge in Secondhand Discussions02:05 - Introducing Barruch Ben Zekry03:19 - Overview of Out and Back03:39 - The Importance of Supply in Resale Market09:00 - Differentiation in the Secondhand Market13:33 - Consumer Engagement and Shift in Trends16:39 - Challenges in the Secondhand Space22:21 - Brands and Their Role in Secondhand Initiatives33:07 - Future Perspectives on Industry ProductionHead to www.rockfight.co and sign up for News From the Front, Rock Fight's weekly newsletter!Please follow and subscribe to THE ROCK FIGHT and give us a 5 star rating and written review wherever you get your podcasts.Listen to and follow Gear & Beer! The newest show on the Rock Fight Podcast Network.Have a question or comment for a future mailbag episode? Send it to [email protected] or send a message on Instagram or Threads.Thanks for listening! THE ROCK FIGHT is a production of Rock Fight, LLC.
37:1504/10/2024
Hurricane Helene's Lasting Impact, Mount Rainier Gets Shorter & Space Is Scary
Wednesdays mean adventure here on THE ROCK FIGHT (an outdoor podcast that aims for the head) and Colin & Justin open the show by celebrating this past Sunday's National Coffee Day with THE ROCK FIGHT's official National Coffee Day Quiz! Because, you know, coffee is our greatest adventure beverage (or something).Then they discuss the lasting impact of Hurricane Helene, how Mount Rainier's summit has moved and gotten shorter and then react to two new stories to come out of space.They of course wrap things up with their Parting Shots where Justin encourages good behavior while Colin takes Fox Racing to task.Donate to Hurricane Helene relief efforts by clicking here!Links to help via the Appalachian Trail Conservancy! Chapters:00:08 - Intro to Rock Fight02:19 - National Coffee Day Quiz07:05 - Hurricane Helene's Outdoor and Adventure Impact13:07 - Mount Rainier Summit Shift23:24 - Black Hole Plumes and Asteroid Defense28:16 - Parting Shots 29:39 - Outro - The Rock Fight Fight SongHead to www.rockfight.co and sign up for News From the Front, Rock Fight's weekly newsletter!Please follow and subscribe to THE ROCK FIGHT and give us a 5 star rating and written review wherever you get your podcasts.Listen to and follow Gear & Beer! The newest show on the Rock Fight Podcast Network.Have a question or comment for a future mailbag episode? Send it to [email protected] or send a message on Instagram or Threads.Thanks for listening! THE ROCK FIGHT is a production of Rock Fight, LLC.
30:4902/10/2024
Is A Consumer Shift Coming To The Outdoor Industry? Plus The 'Recommerce' Mailbag!
Today on THE ROCK FIGHT (an outdoor podcast that aims for the head) Colin opens the show by commenting on a quote from the CEO of a major outdoor retailer that a "notable shift in consumer behavior is on the horizon". Then he and Producer Dave go through some of the more notable listener feedback we have received regarding brand specific secondhand sites and 'upcycling' as solutions to sustainability and circularity initiatives. They close the show with their parting shots. Dave offering his usual book recommendation and Colin passionately responding to Lululemon's assertion that many are experiencing 'wellness burnout'.Donate to Hurricane Helene relief efforts by clicking here!Head to www.rockfight.co and sign up for News From the Front, Rock Fight's weekly newsletter!Please follow and subscribe to THE ROCK FIGHT and give us a 5 star rating and written review wherever you get your podcasts.Listen to and follow Gear & Beer! The newest show on the Rock Fight Podcast Network.Have a question or comment for a future mailbag episode? Send it to [email protected] or send a message on Instagram or Threads.Thanks for listening! THE ROCK FIGHT is a production of Rock Fight, LLC.
35:0130/09/2024
Do Climbers Make Better Business Leaders? A Conversation With Black Diamond's President
Today on THE ROCK FIGHT (an outdoor podcast that aims for the head) we sit down with Neil Fiske, the president of Black Diamond.Two stories lead to this conversation. First was the news that broke a few months back about BD 'narrowing their focus' after years of unwieldy expansion and then the story from a few weeks back about BD investing in and taking over Wilderness Exchange in Denver while retaining that retailers current ownership. There is clearly something interesting happening at Black Diamond that is bucking current trends when it comes to brands in the outdoor industry. And Neil Fiske is on the show today to dig into the decision to step back, BD's retail strategy, and the brands approach to their sustainability/circularity initiatives.Head to www.rockfight.co and sign up for News From the Front, Rock Fight's weekly newsletter!Please follow and subscribe to THE ROCK FIGHT and give us a 5 star rating and written review wherever you get your podcasts.Listen to and follow Gear & Beer! The newest show on the Rock Fight Podcast Network.Have a question or comment for a future mailbag episode? Send it to [email protected] or send a message on Instagram or Threads.Thanks for listening! THE ROCK FIGHT is a production of Rock Fight, LLC.
54:4127/09/2024
Outdoor Retailer Moves To One Show Per Year
Today on THE ROCK FIGHT (an outdoor podcast that aims for the head), Outdoor Retailer Show Director Sean Smith joins Colin & Producer Dave to talk about the recent announcement that OR is putting Winter Market out to pasture and moving to one June event per year.Sean talks about the reasoning behind the move, the response, comments and criticism that has emerged since the announcement and how he and his team are working to ensure the future of the event.Head to www.rockfight.co and sign up for News From the Front, Rock Fight's weekly newsletter!Please follow and subscribe to THE ROCK FIGHT and give us a 5 star rating and written review wherever you get your podcasts.Listen to and follow Gear & Beer! The newest show on the Rock Fight Podcast Network.Have a question or comment for a future mailbag episode? Send it to [email protected] or send a message on Instagram or Threads.Thanks for listening! THE ROCK FIGHT is a production of Rock Fight, LLC.
34:0925/09/2024
Secondhand Websites & Upcycled Garments: Why Outdoor Brands Need To Do Better
Today on THE ROCK FIGHT (an outdoor podcast that aims for the head) Colin opens the show by offering his thoughts on two sustainability focused stories to come out of the outdoor industry in the past week.Flylow announced the arrival of it's secondhand e-commerce site while Cotopaxi launched a new collection of upcycled garments. And while both initiatives are admirable, outdoor brands are much to dependent on these types of avenues to claim that they are being 'sustainable' and/or 'circular'. Then Colin & Producer Dave give their initial thoughts on Outdoor Retailer moving to one event per year and wrap up the show with their parting shots.Head to www.rockfight.co and sign up for News From the Front, Rock Fight's weekly newsletter!Please follow and subscribe to THE ROCK FIGHT and give us a 5 star rating and written review wherever you get your podcasts.Listen to and follow Gear & Beer! The newest show on the Rock Fight Podcast Network.Have a question or comment for a future mailbag episode? Send it to [email protected] or send a message on Instagram or Threads.Thanks for listening! THE ROCK FIGHT is a production of Rock Fight, LLC.
29:4423/09/2024
The Outdoor Industry's Podcast Blindspot
Today on THE ROCK FIGHT (an outdoor podcast that aims for the head) Colin promises you that he's not trying lure in sponsors or pat himself on the back. Because we're talking podcasts... not the creative side of podcasts but the business side of podcasts.Podcast advertising is $4 billion large globally. But very few outdoor industry brands and retailers include podcasts as a part of their advertising plans. To dig into why that is Emily Holland and Angie Marie from Wild Poppy Creative Consulting join Colin on today's show. With backgrounds in the outdoors, Emily and Angie help podcasters grow their own shows and help brands find suitable partners to help spread their messaging via podcasts. So they're the perfect guests to find out why the industry has such a big blindspot when it comes to their ad strategies and podcasts.Head to www.rockfight.co and sign up for News From the Front, Rock Fight's weekly newsletter!Please follow and subscribe to THE ROCK FIGHT and give us a 5 star rating and written review wherever you get your podcasts.Listen to and follow Gear & Beer! The newest show on the Rock Fight Podcast Network.Have a question or comment for a future mailbag episode? Send it to [email protected] or send a message on Instagram or Threads.Thanks for listening! THE ROCK FIGHT is a production of Rock Fight, LLC.
37:5720/09/2024
Otters Attack! Cave Cheetos! A Lost Hiker! A New World Record!
It's adventure headlines day on THE ROCK FIGHT (an outdoor podcast that aims for the head)! Today Colin & Justin Housman run through headlines to come out of the outdoor community over the past week.Here's the rundown:A dropped bag of Cheetos caused big problems at Carlsbad Caverns National Park in New Mexico proving that wherever people go, litter follows. (02:58)A pack of otters attacked a jogger who was out for her morning run in Malaysia. This story begs the question: what is the cutest animal that can royally f@%& you up? (13:21)A lost hiker was found after being missing for 30 days in North Cascades National Park. How much do we know and how many questions should we actually ask? (21:00)Lael Wilcox set a new record for biking around the world. How awesome is that?! (30:08)And of course they wrap things up with their Parting Shots! (37:17)Head to www.rockfight.co and sign up for News From the Front, Rock Fight's weekly newsletter!Please follow and subscribe to THE ROCK FIGHT and give us a 5 star rating and written review wherever you get your podcasts.Listen to and follow Gear & Beer! The newest show on the Rock Fight Podcast Network.Have a question or comment for a future mailbag episode? Send it to [email protected] or send a message on Instagram or Threads.Thanks for listening! THE ROCK FIGHT is a production of Rock Fight, LLC.
41:2818/09/2024
The North Face & The State Of Outdoor Brand Messaging
Today on THE ROCK FIGHT (an outdoor podcast that aims for the head) Colin opens the show by talking about the new brand video from The North Face and what the messaging from outdoor brands should be in 2024 (00:55). Then Colin & Producer Dave talk about the latest stores to open under the banner of Gearhead Outfitters (22:23), a prediction for the future of Public Lands (26:52) and the rumor that Interbike may be making a comeback (28:33). They wrap things up with their Parting Shots (29:25).Here's the link to the video that Colin mentions and Producer Dave worked on: Colors.Head to www.rockfight.co and sign up for News From the Front, Rock Fight's weekly newsletter!Please follow and subscribe to THE ROCK FIGHT and give us a 5 star rating and written review wherever you get your podcasts.Listen to and follow Gear & Beer! The newest show on the Rock Fight Podcast Network.Have a question or comment for a future mailbag episode? Send it to [email protected] or send a message on Instagram or Threads.Thanks for listening! THE ROCK FIGHT is a production of Rock Fight, LLC.
33:3116/09/2024
Unpacking The Backcountry Acquistion
Today on THE ROCK FIGHT (an outdoor podcast that aims for the head) we dig into the details behind the acquisition of Backcountry.com by CSC Generation with former Moosejaw CEO Eoin Comerford.Eoin joins Colin and Producer Dave to chat about how Backcountry found themselves in their current position, what we know about their new owner, and how this news was communicated.Lastly Eoin gives his thoughts on a recent promotion at REI and Mountain Warehouse's bid to acquire EMS being approved.Head to www.rockfight.co and sign up for News From the Front, Rock Fight's weekly newsletter!Please follow and subscribe to THE ROCK FIGHT and give us a 5 star rating and written review wherever you get your podcasts.Listen to and follow Gear & Beer! The newest show on the Rock Fight Podcast Network.Have a question or comment for a future mailbag episode? Send it to [email protected] or send a message on Instagram or Threads.Thanks for listening! THE ROCK FIGHT is a production of Rock Fight, LLC.
35:1712/09/2024
Backcountry.com Acquired & What Do We Do About Dogs In The Outdoors?
Today on THE ROCK FIGHT (an outdoor podcast that aims for the head) Colin opens the show by digging into one of the more touchy subjects in the outdoors: Dogs and their place in our community (01:01).Then Colin and Producer Dave talk about the news that broke last week that Backcountry.com has sold to CSC Generations (16:37) and how an executive promotion at REI and the acquisition of EMS by Mountain Warehouse show us where outdoor retail could be headed (25:09). And of course they wrap things up with their Parting Shots (29:51)!Head to www.rockfight.co and sign up for News From the Front, Rock Fight's weekly newsletter!Please follow and subscribe to THE ROCK FIGHT and give us a 5 star rating and written review wherever you get your podcasts.Listen to and follow Gear & Beer! The newest show on the Rock Fight Podcast Network.Have a question or comment for a future mailbag episode? Send it to [email protected] or send a message on Instagram or Threads.Thanks for listening! THE ROCK FIGHT is a production of Rock Fight, LLC.
34:3309/09/2024
Should We Care About Killian Jornet's New Record?
Today on THE ROCK FIGHT (an outdoor podcast that aims for the head) Colin and Justin open the show by getting Justin's thoughts on the new social platform from Outside and how it's integration into Gaia will impact Justin's use of that app (02:50).Then they run through the following headlines to come out of the outdoor community over the past week:Killian Jornet set a new record last week summiting all 82 peaks in the Alps that are over 4000 meters high in 19 days. Why do we care about incredible feats by incredible people? (12:10)Canadian Trail Running reports that older runners are thriving as trail runners. What is it about running in our middle ages that makes it so appealing? (21:46)Arc'teryx opened their biggest store in NYC last week. Does Justin agree with Colin's assertion that they are no longer an outdoor brand? (27:25)Wrapping things up with their Parting Shots! (33:16)Head to www.rockfight.co and sign up for News From the Front, Rock Fight's weekly newsletter!Please follow and subscribe to THE ROCK FIGHT and give us a 5 star rating and written review wherever you get your podcasts.Listen to and follow Gear & Beer! The newest show on the Rock Fight Podcast Network.Have a question or comment for a future mailbag episode? Send it to [email protected] or send a message on Instagram or Threads.Thanks for listening! THE ROCK FIGHT is a production of Rock Fight, LLC.
37:3107/09/2024
Outdoor Industry Shake Up: Black Diamond Teams With Retailer Wilderness Exchange
Today on THE ROCK FIGHT (an outdoor podcast that aims for the head) owner and founder of Wilderness Exchange, Don Bushey, sits down with Colin to give a behind the scenes look at his new partnership with Black Diamond.Last month news broke that Black Diamond and Wilderness Exchange would be forming a new retail partnership. One that allows Wilderness Exchange to remain independent while Black Diamond effectively takes over the majority of the store.It's a unique approach to a collaboration that historically has relied on things like shop in shops for a larger brand presence in independent stores; and is a potential new option for brands who may be adverse to opening their own store fronts.Today on the show Don offers how the deal came together and why it makes sense for Wilderness Exchange at this point in the shops history.Head to www.rockfight.co and sign up for News From the Front, Rock Fight's weekly newsletter!Please follow and subscribe to THE ROCK FIGHT and give us a 5 star rating and written review wherever you get your podcasts.Listen to and follow Gear & Beer! The newest show on the Rock Fight Podcast Network.Have a question or comment for a future mailbag episode? Send it to [email protected] or send a message on Instagram or Threads.Thanks for listening! THE ROCK FIGHT is a production of Rock Fight, LLC.
33:1105/09/2024
Outside Inc Goes Social, Solo Stove Goes Back To Snoop & Rossignol Goes Running
Today on THE ROCK FIGHT (an outdoor podcast that aims for the head) Colin starts the show by giving his thoughts on Outside Inc launching their own social media platform and offers why he thinks Outside keeps making these bizarre strategic decisions (01:03). Then he and Producer Dave talk about the following headlines to come out of the outdoor industry last week:Rossignol has launched a new line of trail running shoes to better compete in spring and summer. Is Sierra just sitting there licking their chops? (23:40)eVent released two new technologies that are PFAS free. Is this too little too late? (29:22)Solo Stove goes back to Snoop and welcomes Warren G for their new marketing campaign. Where's the justice for their old CEO? (35:22)Our parting shots! Colin wants to know what happened to music videos and Producer Dave gives props to an Oregon park. (39:45)Head to www.rockfight.co and sign up for News From the Front, Rock Fight's weekly newsletter!Please follow and subscribe to THE ROCK FIGHT and give us a 5 star rating and written review wherever you get your podcasts.Listen to and follow Gear & Beer! The newest show on the Rock Fight Podcast Network.Have a question or comment for a future mailbag episode? Send it to [email protected] or send a message on Instagram or Threads.Thanks for listening! THE ROCK FIGHT is a production of Rock Fight, LLC.
44:1102/09/2024
How Do We 'Re-Center' The Outdoor Industry?
Today on THE ROCK FIGHT (an outdoor podcast that aims for the head) Doug Schnitzpahn joins the fray to talk about how the outdoor industry has lost it's way.(Look at that 'poet and didn't even know it' type stuff here on THE ROCK FIGHT)Doug is a journalist and the Editor In Chief for Elevation Outdoors and has been in and around the outdoor industry since the 1990's. He believes that the changes to the outdoor trade show scene that we've talked about a ton here on THE ROCK FIGHT have come with other consequences. Namely that there has been a 'de-centering' of our industry.Today Doug sits with Colin and Producer Dave to talk about events, recreation, politics and getting our industry back on track. Head to www.rockfight.co and sign up for News From the Front, Rock Fight's weekly newsletter!Please follow and subscribe to THE ROCK FIGHT and give us a 5 star rating and written review wherever you get your podcasts.Listen to and follow Gear & Beer! The newest show on the Rock Fight Podcast Network.Have a question or comment for a future mailbag episode? Send it to [email protected] or send a message on Instagram or Threads.Thanks for listening! THE ROCK FIGHT is a production of Rock Fight, LLC.
36:2829/08/2024
Arc'teryx DTC Strategy Hits Big, Patagonia's New Election Policy & Switchback Adds Even More Brands
Today on THE ROCK FIGHT (an outdoor podcast that aims for the head) Colin starts the show by digging into Arc'teryx and Amer's big second quarter and why good brand strategy is paying off for the premium outdoor brand.Then he and Producer Dave take a look at the latest brands to join the roster at The Running Event and Switchback as well as the new election day policy put into by Patagonia before wrapping things up with their Parting Shots.Time Codes:Arc'teryx surges ahead thanks to their long term brand strategy. (01:03)The Running Event and Switchback add even more legacy outdoor brands to their fall event. (21:47)Patagonia will give their employees a day off to go vote (24:46)The Parting Shot! Colin takes aim at Costco's cheap Hoka rip off and Producer Dave has words for honey bees. (26:42)Head to www.rockfight.co and sign up for News From the Front, Rock Fight's weekly newsletter!Please follow and subscribe to THE ROCK FIGHT and give us a 5 star rating and written review wherever you get your podcasts.Listen to and follow Gear & Beer! The newest show on the Rock Fight Podcast Network.Have a question or comment for a future mailbag episode? Send it to [email protected] or send a message on Instagram or Threads.Thanks for listening! THE ROCK FIGHT is a production of Rock Fight, LLC.
33:5926/08/2024
National Park Tragedies, Mowing Lawns For A Ski Pass plus Deuter & Hydraflask's New Partnership
Today on THE ROCK FIGHT (an outdoor podcast that aims for the head), Justin Housman is back on the mic!Monday's on THE ROCK FIGHT are for stories to hit the outdoor industry and now Saturday's are for the adventure community. Today on the show Colin & Justin get caught up on several stories to come out of the outdoor and gear world including:There have been several tragedies to hit our National Parks this summer. Falls in Yosemite and at the Grand Canyon and heat related deaths at Death Valley. How should we respond and talk about these things when they happen? (04:24)Deuter is partnering with Hydrapak to include bladders in several parts of their pack line. (24:52)Vermont skiers now have a new way to earn a season pass at the iconic Mad River Glen. (28:58)The Parting Shot! Justin and Colin throw one last rock. (33:33)Head to www.rockfight.co and sign up for News From the Front, Rock Fight's weekly newsletter!Please follow and subscribe to THE ROCK FIGHT and give us a 5 star rating and written review wherever you get your podcasts.Listen to and follow Gear & Beer! The newest show on the Rock Fight Podcast Network.Have a question or comment for a future mailbag episode? Send it to [email protected] or send a message on Instagram or Threads.Thanks for listening! THE ROCK FIGHT is a production of Rock Fight, LLC.
38:3524/08/2024
Outdoor Trade Show Update: News Out Of The Running Event & Switchback
Today on THE ROCK FIGHT (an outdoor podcast that aims for the head) Christina Henderson returns to the show to talk about the recent news to come out of The Running Event and Switchback Trade Shows.Last week the following news stories came out of The Running Event/Switchback trade show world:The Running Event will be leaving it's long time home of Austin and head down to San Antonio in 2025.Switchback launched a digital resource for retailers called Trailheads.Several big brand names have committed to attending this fall's combo of TRE & Switchback including Patagonia and Lululemon.Today Christina sits down with Colin to talk through each story and offer up details on how they all came to pass.Head to www.rockfight.co and sign up for News From the Front, Rock Fight's weekly newsletter!Please follow and subscribe to THE ROCK FIGHT and give us a 5 star rating and written review wherever you get your podcasts.Listen to and follow Gear & Beer! The newest show on the Rock Fight Podcast Network.Have a question or comment for a future mailbag episode? Send it to [email protected] or send a message on Instagram or Threads.Thanks for listening! THE ROCK FIGHT is a production of Rock Fight, LLC.
23:5922/08/2024
The 10 Greatest Outdoor Shoes Ever, BD's New Gear Shop & Lolë Acquires Sanuk From Deckers
Today on THE ROCK FIGHT (an outdoor podcast that aims for the head) Colin opens the show (01:05) by ranking the 10 outdoor shoes that appear on Footwear News list of The Greatest Shoes of All Time.Then Colin and Producer Dave run through the following headlines that came out of the outdoor industry over the past week:Lolë Brands has acquired Sanuk from Deckers. But why? (24:57)Black Diamond is partnering with Denver based outdoor retailer Wilderness Exchange to launch a 'partner run mountain shop'. Is this the brand/retailer partnership we've been waiting for? (31:24)Jack Wolfskin's pull out of North America has positively affected their bottom line. Can they ever come back to the USA? (37:10)Parting Shot: Colin throws a rock at Star Wars. Producer Dave proves he's a big Ent guy. (41:45)Head to www.rockfight.co and sign up for News From the Front, Rock Fight's weekly newsletter!Please follow and subscribe to THE ROCK FIGHT and give us a 5 star rating and written review wherever you get your podcasts.Listen to and follow Gear & Beer! The newest show on the Rock Fight Podcast Network.Have a question or comment for a future mailbag episode? Send it to [email protected] or send a message on Instagram or Threads.Thanks for listening! THE ROCK FIGHT is a production of Rock Fight, LLC.
46:1819/08/2024
REI Retail Rumble, Dick's, EMS & More Outdoor Drama
Today on THE ROCK FIGHT (an outdoor podcast that aims for the head) we’re bringing out a big gun who can speak to what is happening in outdoor retail. Eoin Comerford, is the principal at Outsize Consulting and is an outdoor industry veteran as the former CEO of Moosejaw Mountaineering. He has a unique view on outdoor big box retail as well as what's happening in the specialty market. On this episode Eoin joins Colin and brings some facts and figures to the rock fight to weigh in on what's happening at retailers like REI, Dick's and Eastern Mountain Sports. Head to www.rockfight.co and sign up for News From the Front, Rock Fight's weekly newsletter!Please follow and subscribe to THE ROCK FIGHT and give us a 5 star rating and written review wherever you get your podcasts.Listen to and follow Gear & Beer! The newest show on the Rock Fight Podcast Network.Have a question or comment for a future mailbag episode? Send it to [email protected] or send a message on Instagram or Threads.Thanks for listening! THE ROCK FIGHT is a production of Rock Fight, LLC.
40:1215/08/2024
EMS Sells For A Song, Nike's 'Winning Isn't For Everyone' Ad & Switchback Adds Heavy Hitters To Fall Show
Today on THE ROCK FIGHT (an outdoor podcast that aims for the head) Colin opens the show talking about the negative reaction to Nike's Winning Isn't For Everyone ad campaign (01:05). TL;DR: outdoorsy people need to relax.Then Colin & Producer Dave hit the following headlines to come out of the outdoor industry over the last week:Last Friday the $5m bankruptcy sale of Eastern Mountain Sports to the UK's Mountain Warehouse was approved just two years after EMS sold to GoDigital Media for $70m (19:53)In addition to announcing a move of The Running Event from Austin to San Antonio in 2025, Switchback has several heavy hitting brands (Patagonia, Lululemon, Teva) signed up for their event in November (26:00)Also out of the Switchback camp was the announcement of Trailheads, a new digital site for outdoor retailers covering industry trends (30:49)Head to www.rockfight.co and sign up for News From the Front, Rock Fight's weekly newsletter!Please follow and subscribe to THE ROCK FIGHT and give us a 5 star rating and written review wherever you get your podcasts.Listen to and follow Gear & Beer! The newest show on the Rock Fight Podcast Network.Have a question or comment for a future mailbag episode? Send it to [email protected] or send a message on Instagram or Threads.Thanks for listening! THE ROCK FIGHT is a production of Rock Fight, LLC.
35:1312/08/2024
How The Outdoor Market Alliance Is Shaking Up The Outdoor Industry
Today on THE ROCK FIGHT (an outdoor podcast that aims for the head) we take a look at a new outdoor organization and the impact it has had on the business of going outside.The Outdoor Market Alliance is a group of Rocky Mountain based independent sales agencies that have established a permanent showroom for the more than 175 outdoor brands that they represent. Established as a non-profit, OMA has changed how outdoor business gets done in the region.In this episode OMA President Steve Copeland joins Colin to talk about why OMA was formed and the impact the organization has had on the industry at large.Head to www.rockfight.co and sign up for News From the Front, Rock Fight's weekly newsletter!Please follow and subscribe to THE ROCK FIGHT and give us a 5 star rating and written review wherever you get your podcasts.Listen to and follow Gear & Beer! The newest show on the Rock Fight Podcast Network.Have a question or comment for a future mailbag episode? Send it to [email protected] or send a message on Instagram or Threads.Thanks for listening! THE ROCK FIGHT is a production of Rock Fight, LLC.
27:1708/08/2024
REI Listener Backlash & Crocs Sneaker Drama
Today on THE ROCK FIGHT (an outdoor podcast that aims for the head) Colin opens things up by responding to listener responses to last week's episode and how REI and Dick's are growing increasingly close to being the same thing.Then Colin & Producer Dave hit the following headlines to come out of the outdoor industry over the past week:Black Diamond posts a loss in the second quarter in part because of PFAS. Could this have been avoided? (16:13)BOA & Primaloft post second quarter gains. Is this a sign that outdoor brands are investing in their 2025 product lines? (20:17)Crocs makes plans to make more sneakers after the success of their May sneaker launch. After first throwing up Colin talks about why this is a good idea. (22:55)Head to www.rockfight.co and sign up for News From the Front, Rock Fight's weekly newsletter!Please follow and subscribe to THE ROCK FIGHT and give us a 5 star rating and written review wherever you get your podcasts.Listen to and follow Gear & Beer! The newest show on the Rock Fight Podcast Network.Have a question or comment for a future mailbag episode? Send it to [email protected] or send a message on Instagram or Threads.Thanks for listening! THE ROCK FIGHT is a production of Rock Fight, LLC.
33:1305/08/2024
Let People Try: Inclusion In The Outdoor Industry with Teresa Baker
Today on THE ROCK FIGHT (an outdoor podcast that aims for the head) we're going there.Enter: Teresa Baker.Teresa has been a force for change in the outdoor industry when it comes to DEI and environmental initiatives for the past 7 years. She founded the In Solidarity Project to build a more diverse outdoor industry with a core component of her work being the Outdoor CEO Pledge which is aimed at those in positions of power within the outdoor industry to create change as well as the Outdoorist Oath which is a commitment for outdoor enthusiasts to support inclusion as well as our planet.On the heels of the announcement that Camber Outdoors is closing up next month, it was the perfect time to chat with Teresa.Head to www.rockfight.co and sign up for News From the Front, Rock Fight's weekly newsletter!Please follow and subscribe to THE ROCK FIGHT and give us a 5 star rating and written review wherever you get your podcasts.Listen to and follow Gear & Beer! The newest show on the Rock Fight Podcast Network.Have a question or comment for a future mailbag episode? Send it to [email protected] or send a message on Instagram or Threads.Thanks for listening! THE ROCK FIGHT is a production of Rock Fight, LLC.
43:3201/08/2024
Can REI Get It's Mojo Back? Camber Outdoors Closes Shop & Hoka Continues To Surge
Headlines on THE ROCK FIGHT (an outdoor podcast that aims for the head)! Colin starts the show (01:03) with his take on how REI's recently announced vendor of the year awards only show how boring they've become and the risk they're taking by trying to become everything to everyone. Justin and Producer Dave then weigh in on what REI can do to get their mojo back.Then the crew hits the following topics:In a surprise bombshell that dropped this past Saturday Camber Outdoors has announced that they are closing in August. What does that mean for diversity, equity and inclusion in the outdoor industry? (22:34)On Deckers recently quarterly earnings call they reported that Hoka continues their meteoric growth. Why is Hoka crushing so hard? (33:00)The biggest threat to high mountain outdoor enthusiasts isn't altitude or avalanches...it's marmots. (39:45)Head to www.rockfight.co and sign up for News From the Front, Rock Fight's weekly newsletter!Please follow and subscribe to THE ROCK FIGHT and give us a 5 star rating and written review wherever you get your podcasts.Listen to and follow Gear & Beer! The newest show on the Rock Fight Podcast Network.Have a question or comment for a future mailbag episode? Send it to [email protected] or send a message on Instagram or Threads.Thanks for listening! THE ROCK FIGHT is a production of Rock Fight, LLC.
47:4129/07/2024
The Paradox Of Outdoor Participation
Today on THE ROCK FIGHT (an outdoor podcast that aims for the head) we take a look inside the Outdoor Industry Association's latest participation trends report.Since 2007 the OIA has published the trends of who is going outside. And this year participation hit an all time high while core participants dropped. And it begs the question: how will these numbers impact the industry?In order to make sense of this trend Kelly Davis, Director of Research of the OIA and Wes Allen from Sunlight Sports in Cody, WY join Colin to dig a little deeper into what retailers and brands should take away from this new data.Head to www.rockfight.co and sign up for News From the Front, Rock Fight's weekly newsletter!Please follow and subscribe to THE ROCK FIGHT and give us a 5 star rating and written review wherever you get your podcasts.Listen to and follow Gear & Beer! The newest show on the Rock Fight Podcast Network.Have a question or comment for a future mailbag episode? Send it to [email protected] or send a message on Instagram or Threads.Thanks for listening! THE ROCK FIGHT is a production of Rock Fight, LLC.
46:1525/07/2024
VF Sells Supreme, Lebron James Joins Canyon Bikes & The OMA Media Show
Today on THE ROCK FIGHT (an outdoor podcast that aims for the head) it's time for Outdoor Industry headlines!Colin kicks off the show with a recap of the Outdoor Market Alliance Media Show, highlighting an event that fills a longstanding industry need as well as uncovering a problem that persists in the Outdoor Industry. Then Producer Dave joins Colin to run through the following topics:Colin's summertime check in during More with Thermore (12:34)VF sells Supreme to EssilorLuxottica. What will happen to one of the most popular brands in active apparel history? (15:15)Lebron James invested in Canyon Bicycles in 2022 and is now featured in a new Canyon campaign (22:40)Boa claims performance increases in cycling shoes in a new press release. But what are they actually trying to do? (27:26)Head to www.rockfight.co and sign up for News From the Front, Rock Fight's weekly newsletter!Please follow and subscribe to THE ROCK FIGHT and give us a 5 star rating and written review wherever you get your podcasts.Listen to and follow Gear & Beer! The newest show on the Rock Fight Podcast Network.Have a question or comment for a future mailbag episode? Send it to [email protected] or send a message on Instagram or Threads.Thanks for listening! THE ROCK FIGHT is a production of Rock Fight, LLC.
37:1422/07/2024
The Secret Of Going Outside
Today on THE ROCK FIGHT (an outdoor podcast that aims for the head) Colin digs into the recent OIA report that shows how outdoor participation is at an all time high.But it also shows that hardcore outdoor enthusiasts are on the decline. How can both of these things be the case? Because more people than ever have learned The Secret of going outside and the old guard is aging out.Head to www.rockfight.co and sign up for News From the Front, Rock Fight's weekly newsletter!Please follow and subscribe to THE ROCK FIGHT and give us a 5 star rating and written review wherever you get your podcasts.Listen to and follow Gear & Beer! The newest show on the Rock Fight Podcast Network.Have a question or comment for a future mailbag episode? Send it to [email protected] or send a message on Instagram or Threads.Thanks for listening! THE ROCK FIGHT is a production of Rock Fight, LLC.
10:5218/07/2024
Final Trade Show Thoughts, Deadly Elephants & The World's Highest Unclimbed Mountain
Today on THE ROCK FIGHT (an outdoor podcast that aims for the head) it's time for our weekly round up of headlines from the outdoor industry and community.Colin is joined by Producer Dave for today's rundown (Justin has the weekend off) and here's the lineup:More with Thermore! (01:40)Colin's final summer 24 events & trade show thoughts (04:20)A herd of elephants tramples a tourist in South Africa (16:08)The multiple heat related deaths in the Grand Canyon and other iconic Southwest locations (20:11)A team of Czech climbers summit the world's highest unclimbed peak (25:09)Head to www.rockfight.co and sign up for News From the Front, Rock Fight's weekly newsletter!Please follow and subscribe to THE ROCK FIGHT and give us a 5 star rating and written review wherever you get your podcasts.Listen to and follow Gear & Beer! The newest show on the Rock Fight Podcast Network.Have a question or comment for a future mailbag episode? Send it to [email protected] or send a message on Instagram or Threads.Thanks for listening! THE ROCK FIGHT is a production of Rock Fight, LLC.
30:3715/07/2024
Outdoor Retailer Strikes Back with Sean Smith
Last November the show director of Outdoor Retailer, Sean Smith, joined THE ROCK FIGHT to tell Colin why the stalwart outdoor industry trade show was going to make a comeback starting in June of 2024.And if you listened to Colin's instant reaction of the June 2024 edition of Outdoor Retailer you know that Sean and his team delivered.Today on THE ROCK FIGHT (an outdoor podcast that aims for the head) Sean returns to talk about how things went in Salt Lake City, how they intend to ride the momentum into the winter show, and offer his reaction to Switchback joining the June 2025 trade show slate.Head to www.rockfight.co and sign up for News From the Front, Rock Fight's weekly newsletter!Please follow and subscribe to THE ROCK FIGHT and give us a 5 star rating and written review wherever you get your podcasts.Have a question or comment for a future mailbag episode? Send it to [email protected] or send a message on Instagram or Threads.Thanks for listening! THE ROCK FIGHT is a production of Rock Fight, LLC.
47:1811/07/2024
Should Fireworks Be Banned? The Conservation Alliance Embraces Fishing & e-SUP's On The Rise
Today on THE ROCK FIGHT (an outdoor podcast that aims for the head) it's time to bust out the headlines!Come along as Colin & Justin run through the more notable stories to come out of the outdoor industry and community including the following:More with Thermore! (04:57)A new article on Outside Online says that fireworks should be banned (11:45)The Conservation Alliance welcomes seven fishing brands to it's roster of outdoor companies (21:30)Paddling Magazine lists out everything you need to know about e-SUP's (30:36)Head to www.rockfight.co and sign up for News From the Front, Rock Fight's weekly newsletter!Please follow and subscribe to THE ROCK FIGHT and give us a 5 star rating and written review wherever you get your podcasts.Have a question or comment for a future mailbag episode? Send it to [email protected] or send a message on Instagram or Threads.Thanks for listening! THE ROCK FIGHT is a production of Rock Fight, LLC.
40:3508/07/2024
Tech's Place In The Outdoors with Kyle Frost
Today on THE ROCK FIGHT (an outdoor podcast that aims for the head) it gets a little techy around here.A couple of weeks ago Colin & Justin spoke about the outdoor upgrades coming to Apple Maps and the impact of technology on outdoor pursuits. To go deeper on this topic Mountain Gazette writer and career tech-guy Kyle Frost has returned to break down the following topics:Changes coming to Apple Maps and how those changes could impact other outdoor focused apps.The role of technology in the backcountryNew outdoor app ideas and outdoor gatekeepingHow AI could eventually play into the future of tech in the outdoors?Head to www.rockfight.co and sign up for News From the Front, Rock Fight's weekly newsletter!Please follow and subscribe to THE ROCK FIGHT and give us a 5 star rating and written review wherever you get your podcasts.Have a question or comment for a future mailbag episode? Send it to [email protected] or send a message on Instagram or Threads.Thanks for listening! THE ROCK FIGHT is a production of Rock Fight, LLC.
46:1004/07/2024
Patagonia's Wetsuit Breakthrough, Cabins v. Offices & A 4 Year Old Sets A Hiking Record
Today on THE ROCK FIGHT (an outdoor podcast that aims for the head) it's time for a round of outdoor headlines!Come along as Colin & Justin run through stories to come out of the outdoor industry and community including the following:A new edition of More with Thermore! (08:03)A 4 year old sets a record for the youngest hiker to hike all of New Hampshire's 4000' peaks. Badass or a little much? (15:05)Patagonia develops an end of life solution for their wetsuits. (26:11)Are you more productive working in a cabin or in an office? (34:02)Head to www.rockfight.co and sign up for News From the Front, Rock Fight's weekly newsletter!Please follow and subscribe to THE ROCK FIGHT and give us a 5 star rating and written review wherever you get your podcasts.Have a question or comment for a future mailbag episode? Send it to [email protected] or send a message on Instagram or Threads.Thanks for listening! THE ROCK FIGHT is a production of Rock Fight, LLC.
41:4302/07/2024
Ultra Something & Building A Career in Outdoor Media with Brendan Leonard
Today on THE ROCK FIGHT (an outdoor podcast that aims for the head) Colin & Justin welcome Brendan Leonard back to the show.Brendan was the fourth guest ever on THE ROCK FIGHT and today he joins the boys to talk about the state of outdoor media, how his son has impacted his outdoor adventure lifestyle and of course his new book Ultra Something, which is available for purchase over at www.semi-rad.com.Head to www.rockfight.co and sign up for News From the Front, Rock Fight's weekly newsletter!Please follow and subscribe to THE ROCK FIGHT and give us a 5 star rating and written review wherever you get your podcasts.Gear & Beer has it's own podcast feed! Follow and rate G&B on Apple or Spotify.Have a question or comment for a future mailbag episode? Send it to [email protected] or send a message on Instagram or Threads.Thanks for listening! THE ROCK FIGHT is a production of Rock Fight, LLC.
49:4728/06/2024
Switchback Spring: Why It's Happening & What To Expect with Christina Henderson
Today on THE ROCK FIGHT (an outdoor podcast that aims for the head) we're wrapping up a very busy trade show month by breaking down the newest trade show of them all: Switchback Spring!THE ROCK FIGHT had a busy trade show season. We attended GOA Connect and Outdoor Retailer and we even broke the news about the solo debut of Switchback (the outdoor show that launched at The Running Event in 2022). This new show has created a lot of buzz as well as a lot of questions.Today Show Director Christina Henderson joins Colin & Justin to talk about why Switchback is going solo and what attendees can expect when the show kicks off in Nashville in June 2025.Head to www.rockfight.co and sign up for News From the Front, Rock Fight's weekly newsletter!Please follow and subscribe to THE ROCK FIGHT and give us a 5 star rating and written review wherever you get your podcasts.Gear & Beer has it's own podcast feed! Follow and rate G&B on Apple or Spotify.Have a question or comment for a future mailbag episode? Send it to [email protected] or send a message on Instagram or Threads.Subscribe to Adventure Journal to get more Justin Housman in your life.Thanks for listening! THE ROCK FIGHT is a production of Rock Fight, LLC.
35:4126/06/2024
Outdoor Enthusiasts On The Decline? Shaun White Launches The Snow League & Amazon Gets Greener
It's time for a round of outdoor headlines here on THE ROCK FIGHT (an outdoor podcast that aims for the head)! Today Colin & Justin run through stories to come out of the outdoor industry and community including the following:The Outdoor Industry Association trend report shows that outdoor participation is up but hardcore enthusiasts are declining. (09:23)Snowboarder Shaun White announces the formation of a new snowboard league. (19:13)Amazon & Burton make green choices in how they ship their goods (28:53)Head to www.rockfight.co and sign up for News From the Front, Rock Fight's weekly newsletter!Please follow and subscribe to THE ROCK FIGHT and give us a 5 star rating and written review wherever you get your podcasts.Gear & Beer has it's own podcast feed! Follow and rate G&B on Apple or Spotify.Have a question or comment for a future mailbag episode? Send it to [email protected] or send a message on Instagram or Threads.Subscribe to Adventure Journal to get more Justin Housman in your life.Thanks for listening! THE ROCK FIGHT is a production of Rock Fight, LLC.
36:2525/06/2024
Outdoor Retailer Summer Market Instant Reaction!
Another week another trade show. Today on THE ROCK FIGHT (an outdoor podcast that aims for the head) Colin is fresh off a flight home from SLC and is here with his off the cuff thoughts Outdoor Retailer.You know, Outdoor Retailer. The most popular topic of discussion within the US based outdoor industry! So what happened at OR this week? Was it a return to form? The bottom of the barrel? Well, you'll have to click play to find out.Head to www.rockfight.co and sign up for News From the Front, Rock Fight's weekly newsletter!Please follow and subscribe to THE ROCK FIGHT and give us a 5 star rating and written review wherever you get your podcasts.Gear & Beer has it's own podcast feed! Follow and rate G&B on Apple or Spotify.Have a question or comment for a future mailbag episode? Send it to [email protected] or send a message on Instagram or Threads.Subscribe to Adventure Journal to get more Justin Housman in your life.Thanks for listening! THE ROCK FIGHT is a production of Rock Fight, LLC.
09:5620/06/2024
Apple Maps Gets Outdoorsy, NPS Uniforms At Pride & SUP'ing The Texas Water Safari
It's Headlines day on THE ROCK FIGHT (an outdoor podcast that aims for the head) as Colin & Justin run through stories to come out of the outdoor industry and community including the following:How will Colin & Justin get MORE out of their weekends? (05:24)A new bike saddle has been introduced that aims to reduce sore tushy's everywhere (spoiler: the boys aren't sure this is gonna get traction). (09:58)National Park Service employees will be allowed to wear their uniforms while participating in Pride related events. (15:00)Apple announces big changes in the forthcoming IOS 18 that will give new resources to outdoorsy folks. Cue a classic Housman technology rant. (22:32)Austin's Veronica Sosa completes the brutal 264 mile Texas Water Safari on a stand up paddle board! (35:00)Head to www.rockfight.co and sign up for News From the Front, Rock Fight's weekly newsletter!Please follow and subscribe to THE ROCK FIGHT and give us a 5 star rating and written review wherever you get your podcasts.Gear & Beer has it's own podcast feed! Follow and rate G&B on Apple or Spotify.Have a question or comment for a future mailbag episode? Send it to [email protected] or send a message on Instagram or Threads.Subscribe to Adventure Journal to get more Justin Housman in your life.Thanks for listening! THE ROCK FIGHT is a production of Rock Fight, LLC.
43:0417/06/2024
GOA Connect Instant Reaction and a Gear & Beer Teaser
Today on THE ROCK FIGHT (an outdoor podcast that aims for the head) Colin is back from Reno and is ready to talk about his instant reaction to attending GOA Connect.The Grassroots Outdoor Alliance (GOA) is a coalition of 104 independent outdoor specialty retailers and Connect is their twice annual trade show. This week Colin had the opportunity to spend a day at Connect and today Colin offers his thoughts on why this show is different. Then its a sneak peak of the latest episode of Gear & Beer which now has it's own podcast feed that you can listen to and follow wherever you get your podcasts!Head to www.rockfight.co and sign up for News From the Front, Rock Fight's weekly newsletter!Please follow and subscribe to THE ROCK FIGHT and give us a 5 star rating and written review wherever you get your podcasts.Gear & Beer has it's own podcast feed! Follow and rate G&B on Apple or Spotify.Have a question or comment for a future mailbag episode? Send it to [email protected] or send a message on Instagram or Threads.Subscribe to Adventure Journal to get more Justin Housman in your life.Thanks for listening! THE ROCK FIGHT is a production of Rock Fight, LLC.
13:3614/06/2024