Today on THE ROCK FIGHT (an outdoor podcast that aims for the head) Kent Ebersole, the president of the Outdoor Industry Association (OIA), joins Colin to discuss the recent shift from its long-standing trade show relationship with Outdoor Retailer to a new partnership with Switchback.

Kent talks about the rationale for moving on from OR and why they decided Switchback was the right move at this time. He and Colin also discuss the current state and purpose of the OIA and where the organization is headed.

Chapters:

00:00 - Support for Hurricane Relief
01:02 - Welcome to the Rock Fight!
01:11 - Interview with OIA President Kent Ebersole
02:02 - The Shift from Outdoor Retailer to Switchback
23:00 - Where the OIA is today and where should it be in the future?

Hurricane Helene Relief Links:

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