The Profitable Graphic Designer
Arts
Kady Sandel
Welcome to The Profitable Graphic Designer Podcast. My name is Kady Sandel, and this podcast was brought to you by Aventive Academy – an online business education platform that helps brand, graphic, and web designers get more clients, increase their pricing, and build a profitable design business. You can find out more about starting and growing your freelance design business at aventiveacademy.com
131 From Zero Leads to Fully Booked: My Client Magnet Method
Ever wondered why some designers seem to have clients flocking to them while others struggle to get a single inquiry? I’ve been there, staring at my inbox and waiting for leads that never came. That was until I discovered the power of my Client Magnet Method, which took me from zero leads to fully booked. In this episode, I’ll share the exact steps I used to attract clients without the constant hustle. You'll get an insider look at how SEO and blogging can bring clients to you on autopilot, why LinkedIn is more than just a place to post, and how networking events can lead to lasting connections.
You will learn:
How to use SEO and blogging to attract high-quality leads even when you’re not actively marketing
Ways to optimize your LinkedIn profile and build relationships with your target clients
Tips on choosing the right networking events and how to follow up effectively
The three strategies that work together to bring clients to you consistently
Practical steps to implement the Client Magnet Method and transform your design business
Get comfortable, grab your favorite drink, and let’s get you fully booked with clients who can’t wait to work with you!
Aventive Academy’s Resources:
Free Brand Guidelines Template: https://aventiveacademy.com/brand-guidelines/
Free Client Portal for Designers: https://aventiveacademy.com/client-portal/
$12k Client Attraction Masterclass: https://aventiveacademy.com/attract-clients-workshop/
The Wealthy Client Blueprint: https://aventiveacademy.com/wealthy-client/
12-Week Business Program for Designers: https://aventiveacademy.com/profit
26:0629/10/2024
130 Why Most Designers Struggle with Consistent Income (and How to Fix It)
Many designers face the dreaded feast and famine cycle, where one month you’re on top of the world with a big project, and the next, you’re scrambling for clients. I’ve been there, and I know it’s exhausting. But predictable income isn’t just a dream—it’s a necessity for building a sustainable design business. By creating steady revenue streams, mastering lead generation, and diversifying your client base, you can transform your business into a consistent, thriving operation. Let’s break free from the feast and famine trap together.
You will learn:
How to shift your mindset from freelancer to business owner for reliable income
Effective lead generation techniques to ensure a steady stream of clients
The importance of diversifying your client base to reduce financial risk
Strategies to automate and streamline your sales process for growth
Pour yourself a coffee, grab a notebook, and get ready to change how you approach your design business!
Aventive Academy’s Resources:
Free Brand Guidelines Template: https://aventiveacademy.com/brand-guidelines/
Free Client Portal for Designers: https://aventiveacademy.com/client-portal/
$12k Client Attraction Masterclass: https://aventiveacademy.com/attract-clients-workshop/
Join My Weekly Newsletter: https://aventive-academy.ck.page/0fc86a336f
The Wealthy Client Blueprint: https://aventiveacademy.com/wealthy-client/
12-Week Business Program for Designers: https://aventiveacademy.com/profit
23:5122/10/2024
129 How I Doubled My Income by Saying No to Clients
Have you ever wondered how saying “no” could actually double your income? It may sound strange, but turning down clients has been one of the most transformative strategies in my design business. When I stopped taking on projects that didn’t align with my goals or respect my worth, I opened the door to more profitable, fulfilling opportunities. In this episode, I share my journey of learning to say no and how it skyrocketed my business, giving me more freedom and better clients along the way.
You will learn:
How to spot red flags and avoid clients who undervalue your expertise
Why setting boundaries can boost both your income and your creative energy
The long-term benefits of focusing on quality over quantity
Real-life examples of how saying no can lead to high-paying projects
Settle in with your favorite drink, grab a pen, and get ready for this super valuable episode!
Aventive Academy’s Resources:
Free Brand Guidelines Template: https://aventiveacademy.com/brand-guidelines/
Free Client Portal for Designers: https://aventiveacademy.com/client-portal/
$12k Client Attraction Masterclass: https://aventiveacademy.com/attract-clients-workshop/
Join My Weekly Newsletter: https://aventive-academy.ck.page/0fc86a336f
The Wealthy Client Blueprint: https://aventiveacademy.com/wealthy-client/
12-Week Business Program for Designers: https://aventiveacademy.com/profit
27:1015/10/2024
128 How to Position Your Design Business for Premium Clients
Ready to position your design business for premium clients and elevate your brand to the next level? I’m breaking down exactly how you can identify your ideal clients, stand out in a crowded market, charge what you’re truly worth, and build a portfolio that attracts the kind of high-paying clients you’ve been dreaming of. If you’ve been struggling to make the leap from just another designer to a sought-after creative partner, this episode is for you.
You’ll learn:
How to pinpoint and connect with your ideal clients who are ready to invest in quality design.
Strategies for crafting a unique value proposition that sets you apart from the competition.
The key elements of a premium portfolio that showcases your best work and results.
Pricing techniques that reflect the true value of your services and attract high-end clients.
Ways to enhance the client experience, making your business the go-to choice for premium services.
Grab a cup of coffee, your notes, and get ready to redefine how you run your design business!
Aventive Academy’s Resources:
Free Client Portal for Designers: https://aventiveacademy.com/client-portal/
$12k Client Attraction Masterclass: https://aventiveacademy.com/attract-clients-workshop/
Join My Weekly Newsletter: https://aventive-academy.ck.page/0fc86a336f
The Wealthy Client Blueprint: https://aventiveacademy.com/wealthy-client/
12-Week Business Program for Designers: https://aventiveacademy.com/profit
32:1708/10/2024
127 Marketing Strategies for Freelance Designers with Kiri Mohan
If you’ve ever wondered how to take your design business
from freelance to something more sustainable, today’s episode is for you. I had a great conversation with Kiri Mohan, who helps women freelancers with corporate backgrounds grow their businesses and regain more time for themselves. We touched on everything from finding higher-paying clients to achieving a better work-life balance, and there are so many helpful takeaways. Whether you’re in the process of scaling or just looking for ways to refine your business, you’ll find some valuable insights here.
You will learn:
Key steps for transitioning from corporate life to a thriving freelance design business.
How to attract high-paying clients and position yourself as a premium service provider.
Strategies for setting and raising your rates confidently, without losing clients.
Tips on maintaining work-life balance while scaling your design business.
Mindset shifts that help freelancers break past income plateaus and avoid burnout.
Grab a cup of coffee, your notes, and get ready to redefine how you run your design business!
About Kiri:
Kiri Mohan helps women freelancers who have a background in the corporate world take their contractor business from surviving to thriving. Her Corporate2Contract Core and Collective programs guide women growing their freelance business to set them up for success, earn an income over six figures and get more time back in their day. Kiri knows that there is a way to have a career, a flexible schedule, and get paid what you deserve, and her framework teaches you to do that. When not working on her courses or leading women, she is podcasting (Freelance to Freedom Podcast) drinking tea and reading books.
Website: www.corporate2contract.com
Instagram: https://www.instagram.com/thekirimohan
LinkedIn: https://www.linkedin.com/in/kirimohan/
Money mapper - https://corporate2contract.thrivecart.com/money-mapper/
Podcast: https://podcasts.apple.com/us/podcast/her-balanced-hustle-scale-your-business-with-work-life/id1634211553
Aventive Academy’s Resources:
Free Client Portal for Designers: https://aventiveacademy.com/client-portal/
The Wealthy Client Blueprint: https://aventiveacademy.com/wealthy-client/
$12k Client Attraction Masterclass: https://aventiveacademy.com/attract-clients-workshop/
Join My Weekly Newsletter: https://aventive-academy.ck.page/0fc86a336f
12-Week Business Program for Designers: https://aventiveacademy.com/profit
54:1501/10/2024
126 How to Sell Your Design Services Without Feeling Pushy with Tyler Archer
Selling your design services shouldn’t feel overwhelming, but for many designers, it does. That’s why I’m excited to introduce you to Tyler, New Zealand’s top online sales coach, who’s here to help you shift your mindset around sales and close more deals with ease. With over 15 years of experience, Tyler has guided countless solopreneurs and creatives to success through simple, actionable sales techniques. Together, we’re diving into what’s holding you back from landing more clients, charging what you’re worth, and confidently closing deals that fuel your business growth.
You will learn:
How to overcome the fear of selling and build confidence
Proven techniques for having effective sales conversations that convert
Strategies to communicate the value of your design services without feeling pushy
How to attract premium clients who see the value in what you offer
Ways to consistently generate leads in the design industry
Grab a cup of coffee, your notes, and get ready to redefine how you run your design business!
About Tyler
Tyler is New Zealand’s most trusted online sales coach with 15 years of experience in sales. His extensive experience in corporate roles has set the foundation for his successful coaching business. Tyler specializes in helping online coaches and solopreneurs increase their sales by understanding the psychology of selling and building compelling offers and packages.
He empowers his clients with the confidence and skills to sell with ease, without feeling uncomfortable or forcing the sale. Living in a beautiful small town on the North Island of New Zealand with his wife and two young boys, Tyler enjoys cooking and occasionally playing online games with his son in his spare time.
Connect with Tyler:
https://offers.tylerarcherconsulting.com/sales-objections-made-easy
https://www.instagram.com/thetylerarcher/
https://www.linkedin.com/in/tylerarchersalescoaching/
Aventive Academy’s Resources:
Free Client Portal for Designers: https://aventiveacademy.com/client-portal/
$12k Client Attraction Masterclass: https://aventiveacademy.com/attract-clients-workshop/
Join My Weekly Newsletter: https://aventive-academy.ck.page/0fc86a336f
The Wealthy Client Blueprint: https://aventiveacademy.com/wealthy-client/
12-Week Business Program for Designers: https://aventiveacademy.com/profit
The Creative CEO Accelerator: https://aventiveacademy.com/accelerator
57:4924/09/2024
125 How to Consistently Get Design Clients without Chasing Leads
Chasing leads is exhausting, and it’s holding you back from growing your design business to its full potential. I’m sharing my approach to consistently attracting high paying clients without the constant hustle. Imagine having clients seek you out, ready to pay what you’re worth, without you ever having to chase them down. It’s all about positioning yourself as an authority, creating a magnetic brand, and leveraging strategies that bring clients to you on autopilot.
You will learn:
How to establish yourself as the go-to expert in your niche and let clients come to you
The secrets to building a brand identity that attracts high-value clients effortlessly
Proven systems to generate leads automatically, so you can focus on designing
Techniques to turn one-time clients into long-term relationships and consistent revenue
Grab a cup of coffee, your notes, and get ready to redefine how you run your design business!
AventiveAcademy’s Resources:
Free Client Portal for Designers: https://aventiveacademy.com/client-portal/
$12k Client Attraction Masterclass: https://aventiveacademy.com/attract-clients-workshop/
Join My Weekly Newsletter: https://aventive-academy.ck.page/0fc86a336f
The Wealthy Client Blueprint: https://aventiveacademy.com/wealthy-client/
12-Week Business Program for Designers: https://aventiveacademy.com/profit
The Creative CEO Accelerator: https://aventiveacademy.com/accelerator
28:4617/09/2024
124 Scale Your Design Business by Raising Your Rates
Scaling a graphic design business can feel overwhelming, but it doesn't have to be. I’m breaking down exactly how you can attract more premium clients, raise your rates, and start outsourcing so you can get your time back and grow your business without burning out. I’ll share the strategies that have worked for me, from refining your brand positioning to building a team that allows you to focus on the high-level work that drives your business forward. If you’re ready to stop being the bottleneck and start scaling your design business with confidence, this episode is for you.
You will learn:
How to position your brand to attract premium clients who are willing to pay top dollar
Effective strategies to raise your rates and increase your revenue without losing clients
The key steps to outsourcing and delegation that free up your time for growth-focused activities
How to implement systems and processes that make your business scalable and sustainable
Grab a cup of coffee, your notes, and get ready to redefine how you run your design business!
Aventive
Academy’s Resources:
Free Client Portal for Designers: https://aventiveacademy.com/client-portal/
$12k Client Attraction Masterclass: https://aventiveacademy.com/attract-clients-workshop/
Join My Weekly Newsletter: https://aventive-academy.ck.page/0fc86a336f
The Wealthy Client Blueprint: https://aventiveacademy.com/wealthy-client/
12-Week Business Program for Designers: https://aventiveacademy.com/profit
The Creative CEO Accelerator: https://aventiveacademy.com/accelerator
27:4310/09/2024
123 What Nobody Tells You About How Designers Can Work Less and Earn More
Freelance design can feel like an endless grind - constantly hustling, wearing all the hats, and still not reaching the level of income or freedom you want. I’ve been there, and I know exactly how frustrating it is to be stuck in that cycle. The reality is that the key to working less and earning more isn’t about pushing yourself harder; it’s about transforming how you run your business. In this episode, I’m pulling back the curtain on what it really takes to move from a solo freelancer to a true agency owner.
And I’m not just talking about the traditional agency model with employees—I’ll also share insights on the “floating agency” approach, where you bring in contractors only when you need them. It’s a flexible, scalable way to grow without the overwhelm, and it’s a strategy that nobody’s talking about.
You will learn:
The biggest reasons freelance designers stay stuck and overworked
The difference between a traditional agency and a floating agency, and which might be right for you
How to start delegating tasks without needing full-time employees
The mindset shifts that will help you step into a true leadership role
Practical tips for structuring your services and processes to work less and make more
Grab a cup of coffee, your notes, and get ready to redefine how you run your design business!
The Designer to Agency Bootcamp: https://aventiveacademy.com/designer-to-agency-bootcamp/
20:1603/09/2024
122 Why Freelance Designers Struggle to Grow (and How to Break Free)
Why do so many talented freelance designers get stuck in a constant cycle of hustling for clients, overworking themselves, and never quite hitting the income goals they’ve set? In this episode, I’m breaking down the root causes behind why freelancers struggle to grow and, more importantly, how you can break free from this trap. I’ll be sharing the exact steps that helped me move from being a solo freelancer to running a thriving design agency. We’ll talk about the mindset shifts, business model changes, and systems you need to unlock sustainable growth and finally step into your role as the Creative CEO of your business.
You will learn:
The three main growth blockers that keep freelance designers stuck
How to shift from a freelancer mindset to thinking like a business owner
Strategies to package your services and move beyond the one-to-one model
How I grew my design business and significantly increased what I charge
The importance of systems and automation in scaling your design business
How to position yourself to attract high-value clients who see you as a strategic partner
Grab a cup of coffee, your notes, and get ready to redefine how you run your design business!
Designer to Agency Bootcamp, Sep 10-12th, 2024: https://aventiveacademy.com/designer-to-agency-bootcamp/
20:5527/08/2024
121 The Designer to Agency Bootcamp, September 2024
You’re doing all the things in your design business—designing, managing clients, handling marketing, and everything else on your plate—but the more you take on, the harder it is to actually scale. You know something has to change, but letting go of control feels risky. In this episode, I’m breaking down what you need to do to shift from being a solo designer to running a thriving agency. From setting up systems to refining your positioning and preparing to hire, we’ll cover the steps that will help you stop doing it all yourself and start building a business that supports your growth.
You will learn:
The biggest mindset blocks that keep designers stuck at a solo level.
Why positioning your services is key for attracting premium clients as an agency.
Practical steps to prepare for hiring and expanding your team.
Marketing strategies that align with an agency business model.
Systems you can implement now to streamline your processes.
Grab your coffee, your notes, and get ready to rethink how you run your design business!
Designer to Agency Bootcamp: https://aventiveacademy.com/designer-to-agency-bootcamp/
20:0320/08/2024
120 How I Went From $500 Website Designs to $10K+ Web Projects (Pricing Part 2)
Ever wondered how you can charge more for your web design projects?
In this episode, I’ll share my journey from charging $500 for a website to landing $10k+ web projects.
Building on the insights from Part 1 (Episode #119), you’ll learn how to price your web projects for maximum profitability by understanding client needs, communicating value, and building a high-value portfolio.
I'll also share tips on specializing, advanced sales techniques, and leveraging case studies to boost your credibility and rates.
If you haven't yet, make sure to listen to Episode 119 for more foundational strategies.
You will learn:
How to transition from low-priced websites to high-value web projects.
The importance of understanding client needs and communicating value.
Effective strategies for building a high-value portfolio.
Advanced sales techniques to close high-paying deals.
Grab a cup of coffee, your notes, and get ready to redefine how you run your design business!
Aventive Academy’s Resources:
LIVE Designer to Agency Bootcamp (Sep 10th - 12th): https://aventiveacademy.com/designer-to-agency-bootcamp/
Free Client Portal for Designers: https://aventiveacademy.com/client-portal/
$12k Client Attraction Masterclass: https://aventiveacademy.com/attract-clients-workshop/
Join My Weekly Newsletter: https://aventive-academy.ck.page/0fc86a336f
The Wealthy Client Blueprint: https://aventiveacademy.com/wealthy-client/
12-Week Business Program for Designers: https://aventiveacademy.com/profit
The Creative CEO Accelerator: https://aventiveacademy.com/accelerator
22:5913/08/2024
119 How I Went from $65 Logo Designs to $20K+ Branding Projects (Pricing Part 1)
Ever wondered how to significantly increase your rates?
In this episode, I share my journey from charging $65 for logo designs to landing $20k+ branding projects. You’ll get insider tips on positioning, specializing, and communicating value to attract high-paying clients.
I’ll walk you through the exact steps I took to transform my pricing strategy and attract clients who value my work. From finding your niche to effective sales techniques, this episode is packed with actionable advice you can start implementing today.
You will learn:
How to transition from low-priced projects to high-value branding.
The importance of finding and defining your niche.
Effective sales techniques to highlight the value of your services.
Tips on building credibility and showcasing your expertise.
Grab a cup of coffee, your notes, and get ready to redefine how you run your design business!
Make sure to subscribe to The Profitable Graphic Designer, as this is Part One of our pricing series. You won’t want to miss Part Two, where I’ll dive even deeper into advanced strategies and tips for maximizing your profitability!
Aventive Academy’s Resources:
Free Client Portal for Designers: https://aventiveacademy.com/client-portal/
$12k Client Attraction Masterclass: https://aventiveacademy.com/attract-clients-workshop/
Join My Weekly Newsletter: https://aventive-academy.ck.page/0fc86a336f
The Wealthy Client Blueprint: https://aventiveacademy.com/wealthy-client/
12-Week Business Program for Designers: https://aventiveacademy.com/profit
The Creative CEO Accelerator: https://aventiveacademy.com/accelerator
25:3706/08/2024
118 The Benefits of Hiring and Outsourcing as a Freelance Designer
Ever feel like you’re drowning in tasks, both personal and professional, as a freelance designer? You're not alone. In this episode, I share how hiring and outsourcing can transform your business and your life. From hiring a cleaner or nanny to taking on a design assistant, I’ll show you the steps to move from solo freelancer to thriving business owner. Discover the freedom and growth that comes with building a team and the tangible benefits it brings.
You will learn:
How outsourcing personal tasks can boost your productivity and mental well-being.
The steps to transition from a solo freelancer to a business owner with a team.
The benefits of hiring in your design business, including increased efficiency and financial growth.
Practical tips for identifying tasks to outsource and finding the right people for your team.
How to overcome common challenges in letting go of control and managing a remote team.
Grab a cup of coffee, your notes, and get ready to redefine how you run your design business!
Aventive Academy’s Resources:
Free Client Portal for Designers: https://aventiveacademy.com/client-portal/
$12k Client Attraction Masterclass: https://aventiveacademy.com/attract-clients-workshop/
Join My Weekly Newsletter: https://aventive-academy.ck.page/0fc86a336f
The Wealthy Client Blueprint: https://aventiveacademy.com/wealthy-client/
12-Week Business Program for Designers: https://aventiveacademy.com/profit
The Creative CEO Accelerator: https://aventiveacademy.com/accelerator
26:5830/07/2024
117 How I Run a 6-Figure Design Agency Working Only 15 Hours a Week
Ever wondered how you can work only 15 hours a week while running a 6-figure design agency?
I used to work 15 hours a day, but I made a conscious choice to change that and spend more quality time with my kids. Now, with the help of my amazing team, I focus on what I truly enjoy and outsource the rest, including tasks like taxes and even house cleaning. In this episode, I’ll share the practical steps I took to transform my business and life. Plus, I’m excited to announce The Creative CEO Accelerator starting in September, designed to help you consistently attract top clients and maximize your design agency income in just five months. The waitlist is now open at aventiveacademy.com/accelerator.
You will learn:
How to prioritize and plan your tasks to maximize efficiency.
The importance of building a reliable team and delegating effectively.
Strategies for landing high-paying clients and focusing on five-figure projects.
Tips for outsourcing tasks that don’t bring you joy or add value to your business.
The mindset shifts necessary to achieve a balanced and fulfilling work-life integration.
Tune in to discover how you can work smarter, not harder, and take control of your business and life.
Aventive Academy’s Resources:
Free Client Portal for Designers: https://aventiveacademy.com/client-portal/
$12k Client Attraction Masterclass: https://aventiveacademy.com/attract-clients-workshop/
The Wealthy Client Blueprint: https://aventiveacademy.com/wealthy-client/
12-Week Business Program for Designers: https://aventiveacademy.com/profit
The Creative CEO Accelerator: https://aventiveacademy.com/accelerator
32:0923/07/2024
116 How to Land Design Clients Without Social Media
Tired of feeling like you have to post endlessly on social media to land design clients? I’ve got you covered! In this episode, I’ll show you how to build a thriving design business without relying on social media platforms. I'll share practical strategies to connect with potential clients, leverage SEO, and make the most of referrals. You'll discover how to create meaningful relationships that lead to real business opportunities.
You will learn
How to tap into your existing network to find new clients
Effective SEO techniques to boost your online presence
Strategies for asking for and receiving valuable referrals
Tips for showcasing your work and expertise without social media
Ways to follow up and stay connected with potential clients
Say goodbye to social media overwhelm and hello to a more personalized and effective approach to landing design clients!
Aventive Academy’s Resources:
Free Client Portal for Designers: https://aventiveacademy.com/client-portal/
$12k Client Attraction Masterclass: https://aventiveacademy.com/attract-clients-workshop/
The Wealthy Client Blueprint: https://aventiveacademy.com/wealthy-client/
12-Week Business Program for Designers: https://aventiveacademy.com/profit
The Creative CEO Accelerator: https://aventiveacademy.com/accelerator
34:1116/07/2024
115 Crushing Competitors With a Niche Design Agency With Massimo Zefferino
Have you ever wondered how to turn your design freelancing into a thriving, successful agency? Today, I sat down with Massimo, the founder and creative director of a niche design agency that achieved a remarkable 7-figure acquisition. His journey from solo designer to agency owner is full of insights, challenges, and triumphs. You'll hear firsthand how focusing on a niche can help you crush competitors and get way more clients and of course - grow your business. This episode is packed with practical advice, strategies, and inspiration for anyone looking to scale their design business.
You will learn:
The key steps to transition from freelancing to running a successful design agency
How to identify and embrace a profitable niche for your business
Effective techniques to attract bigger and better clients
Ways to overcome the biggest challenges during the transition from solo designer to agency owner
Valuable lessons and advice for design business owners aspiring to achieve greater success
About Massimo Zefferino:
Founder & Creative director of zfactor - a niche full service creative
agency with a 7 figure acquisition. Host of Angry Designer Podcast
Website | Instagram | YouTube
Aventive Academy’s Resources:
Free Client Portal for Designers: https://aventiveacademy.com/client-portal/
$12k Client Attraction Masterclass: https://aventiveacademy.com/attract-clients-workshop/
The Wealthy Client Blueprint: https://aventiveacademy.com/wealthy-client/
12-Week Business Program for Designers: https://aventiveacademy.com/profit
The Creative CEO Accelerator: https://aventiveacademy.com/accelerator
55:2109/07/2024
114 Q&A: Landing Clients, Boosting Rates, Running a Design Agency
Ever wondered how to land high-paying clients, boost your rates, and run a successful design agency?
This episode of The Profitable Graphic Designer Podcast is a bit different because I'm answering questions from you, our listeners. I’ve been in the design industry since I was 15, and now at 33, I’ve experienced it all—from charging $65 for a logo to handling $29,000 branding projects. I’ve worked 9-5, freelanced, and now own a thriving branding and design agency in Austin, Texas.
You will learn:
Tips on attracting high-paying clients.
Strategies for finding and maintaining quality when outsourcing design work.
Methods for staying motivated and avoiding burnout.
Effective time management between multiple projects.
How to market design services cost-effectively.
Insights into building a strong portfolio that attracts clients.
Aventive Academy’s Resources:
Free Client Portal for Designers: https://aventiveacademy.com/client-portal/
$12k Client Attraction Masterclass: https://aventiveacademy.com/attract-clients-workshop/
The Wealthy Client Blueprint: https://aventiveacademy.com/wealthy-client/
12-Week Business Program for Designers: https://aventiveacademy.com/profit
The Creative CEO Accelerator: https://aventiveacademy.com/accelerator
01:05:0602/07/2024
113 Winning High-Ticket Design Clients
Let’s talk about landing those high-ticket design projects that can transform your business. These aren't just any gigs – they’re the ones that allow you to showcase your design skills and command higher fees. To secure these projects, you need to position yourself as a premium brand, build trust with potential clients, and create compelling proposals. I’ll guide you through each step to ensure you can confidently attract and win these lucrative opportunities.
You will learn:
How to establish yourself as a premium brand that naturally attracts high-value clients.
Key strategies to build trust and credibility, making clients eager to work with you.
Techniques for crafting irresistible proposals that stand out and win contracts.
How to negotiate effectively, ensuring you’re compensated fairly for your work.
Best practices for nurturing long-term client relationships that lead to repeat business.
Aventive Academy’s Resources:
Free Client Portal for Designers: https://aventiveacademy.com/client-portal/
$12k Client Attraction Masterclass: https://aventiveacademy.com/attract-clients-workshop/
The Wealthy Client Blueprint: https://aventiveacademy.com/wealthy-client/
12-Week Business Program for Designers: https://aventiveacademy.com/profit
The Creative CEO Accelerator: https://aventiveacademy.com/accelerator
33:0925/06/2024
112 From Followers to Design Clients with James Barnard
When was the last time a single social media post changed your life? Ever?
Join me on The Profitable Graphic Designer Podcast as I sit down with James Barnard, an award-winning logo designer, design educator, and the creative mind behind Barnard.co. James has an incredible story of how one viral TikTok post skyrocketed his career, bringing in countless design inquiries and transforming his business. From his journey as a solo freelancer to becoming a sought-after design expert, James shares his “secrets” to success, balancing content creation with client work, and handling the ups and downs of social media fame. You won't want to miss this inspiring conversation!
You will learn:
The pivotal moment when James’ TikTok post went viral and how it impacted his design business.
Insights into James’ content creation process, including his strategies for TikTok and Instagram.
How James manages negative comments and maintains a positive online presence.
Tips on balancing content creation with client work.
How to identify and attract high-quality design clients.
Advice for brand, graphic, and web designers on growing their businesses and increasing their rates.
Tune in to discover how you can leverage social media to grow your design business and attract high-quality clients.
About James Barnard:
James is an award-winning logo designer, seasoned freelancer, design educator, dad, and owner of Barnard.co. He specializes in designing logos and visual identities with meaning.
James started his career in graphic design more than a decade ago, working in the publishing industry. He has designed creative content for some of the UK’s biggest titles, including The Daily Telegraph, Grazia, Men’s Health, Empire, Cosmopolitan, The Times, and many more.
These days, James runs his freelance logo design business from the Gold Coast, Australia, after emigrating from London in 2021. He has an impressive variety of skills in design software, which he aims to pass on to the next generation of designers through his social platforms.
His work has been published in the Logo Lounge, and he speaks as an authority in the world of logo design at design conferences, on podcasts, and for other design channels.
Connect with James:
https://barnard.co/
https://www.instagram.com/barnardco/
https://www.tiktok.com/@barnardco
Aventive Academy’s Resources:
Free Client Portal for Designers: https://aventiveacademy.com/client-portal/
$12k Client Attraction Masterclass: https://aventiveacademy.com/attract-clients-workshop/
The Wealthy Client Blueprint: https://aventiveacademy.com/wealthy-client/
12-Week Business Program for Designers: https://aventiveacademy.com/profit
The Creative CEO Accelerator: https://aventiveacademy.com/accelerator
48:4618/06/2024
111 Stop the Endless Client Emails With This Free Client Portal
This client portal changed absolutely everything in my design business. Fewer revisions, fewer emails, fewer questions. It’s all in one spot. Clients don’t ask us to resend the final files, they don’t ask about the timeline, they know exactly when they should pay next, and they are not asking for revisions via email. All the answers for them are in one spot. It’s amazing.
https://aventiveacademy.com/client-portal/
15:1411/06/2024
110 Who Pays the Fees: Designer or Client?
Who pays the processing fees? How about taxes? Designer or Client?
In this episode of The Profitable Graphic Designer Podcast, we are revealing something that many designers don’t handle correctly. It’s definitely something that your clients can choose not to hire you for or hire you for. I’ve been freelancing and running my design agency since 2015, and I've been on both sides. Sometimes I am the client because we hire and outsource to contractors all the time. So, I know what feels right and who should pay the fees. Are fees the cost of doing business, or should your clients pay them? Tune in to learn more.
You will learn:
What fees you need to pay and what fees your clients should pay.
If you are a contractor that a project was outsourced to, who needs to pay taxes and processing fees.
If fees are included in a project price or charged extra.
How to present the fees to the clients.
Overall, who pays and what fees.
Aventive Academy’s Resources:
Free Client Portal for Designers: https://aventiveacademy.com/client-portal/
$12k Client Attraction Masterclass: https://aventiveacademy.com/attract-clients-workshop/
The Wealthy Client Blueprint: https://aventiveacademy.com/wealthy-client/
12-Week Business Program for Designers: https://aventiveacademy.com/profit
The Creative CEO Accelerator: https://aventiveacademy.com/accelerator
13:5404/06/2024
109 Hooking Potential Design Clients with Quizzes
Have you ever thought about creating a quiz as a designer? No, I'm not talking about designing it, but using it in a way that will help you GET CLIENTS! Yes, it works.
In today’s episode of The Profitable Graphic Designer Podcast, we are talking with Josh Haynam, the CEO and creator of Interact.
Interact is a tool for creating online quizzes that generate leads. We use quizzes at Aventive Academy, and you can check one out for yourself; it’s called "Marketing for Designers," and it will help you figure out which marketing strategy is the best for you as a designer to get clients. It’s
amazing. In this episode, we covered everything from how to create it, the results you can get, what clients like and don’t like, and much more.
You will learn:
How you can generate design leads using quizzes
What it takes to create a quiz and the best ways to promote them
The full workflow, from a lead finding out about your quiz to all the next steps until they become your clients
The importance of understanding your audience’s psychology in marketing
How to create a quiz that doesn’t feel like a waste of time and is actually valuable and personalized
Tune in, and again, try out the Marketing Quiz for Designers to test it out.
About Josh Haynam:
Josh is the co-founder and CEO at interact, an AI powered quiz platform for generating leads and engaging audiences. Josh founded Interact 11 years ago and has bootstrapped it to 7,000 customers and over 1 billion quizzes served.
Connect with Josh:
tryinteract.com
https://www.instagram.com/tryinteract/
https://www.linkedin.com/in/jhaynam/
Aventive Academy’s Resources:
Free Client Portal for Designers: https://aventiveacademy.com/client-portal/
$12k Client Attraction Masterclass: https://aventiveacademy.com/attract-clients-workshop/
The Wealthy Client Blueprint: https://aventiveacademy.com/wealthy-client/
12-Week Business Program for Designers: https://aventiveacademy.com/profit
The Creative CEO Accelerator: https://aventiveacademy.com/accelerator
37:4528/05/2024
108 Landing a $29,000 Branding Project - How Long It Takes
Ever wondered how long it takes to land high-paying clients?
You’ll be surprised, I promise. Welcome! In this episode, I walk you through every single step I had to take to land my $29,000 branding and web design clients. While this is just one example, the majority of my clients are in the five-figure range, and the steps I take remain consistent with each potential client. I also share where our clients typically find us, how they communicate with us, what we offer, what's included, and all the important details.
This episode is incredibly valuable if you're aiming to land amazing clients you want to work with.
You will learn:
How we acquire high-paying design clients
The timeframe for landing a five-figure client
The precise steps needed to secure a $29k client
Aventive Academy’s Resources:
Free Client Portal for Designers: https://aventiveacademy.com/client-portal/
$12k Client Attraction Masterclass: https://aventiveacademy.com/attract-clients-workshop/
The Wealthy Client Blueprint: https://aventiveacademy.com/wealthy-client/
12-Week Business Program for Designers: https://aventiveacademy.com/profit
The Creative CEO Accelerator: https://aventiveacademy.com/accelerator
25:4521/05/2024
107 Revisions and Client Feedback Are Not a Bad Thing
In today’s episode of The Profitable Graphic Designer podcast, we're talking about design revisions. Throughout this episode, you'll learn how to embrace revisions as a natural part of the creative process, communicate effectively with clients to minimize misunderstandings, and educate clients on the value of your designs. By the end of our discussion, you'll have practical strategies to handle revisions with confidence and professionalism, ensuring smoother project workflows and happier clients.
You will learn:
How to reframe revisions as opportunities for improvement.
Strategies for effective communication with clients during the whole process.
Techniques for educating clients on the value of your designs.
What we do, in my branding & design agency, to minimize revisions and how we handle them when we have them
Aventive Academy’s Resources:
Client Portal: https://aventiveacademy.com/client-portal
$12k Client Attraction Masterclass: https://aventiveacademy.com/attract-clients-workshop/
The Wealthy Client Blueprint: https://aventiveacademy.com/wealthy-client/
12-Week Business Program for Designers: https://aventiveacademy.com/profit
The Creative CEO Accelerator: https://aventiveacademy.com/accelerator
22:4814/05/2024
106 When Design Clients Are MIA: Tips for Navigating Slow Seasons
No clients? No problem!
Join me as I share invaluable insights and strategies for navigating those challenging times when clients seem to be nowhere in sight. In this episode, I'll guide you through practical steps to not just survive but thrive during these downtimes. You'll learn how to revamp your portfolio to attract new clients, harness the power of social media to stay visible, and get creative with client acquisition strategies. Additionally, I'll share tips on optimizing your business processes for long-term success. By the end of this episode, you'll be equipped with the tools and mindset to conquer slow seasons with confidence and emerge stronger than ever before.
You will learn:
How to stay motivated and keep going when you don’t have design clients.
Techniques to refresh and strengthen your design portfolio.
Strategies for creating engaging content on social media platforms to maintain visibility.
Creative approaches to finding and acquiring new
clients.
Tips for optimizing your business processes to ensure long-term growth and success.
Grab a cup of coffee and join me!
$12k Client Attraction Masterclass: https://aventiveacademy.com/attract-clients-workshop/
The Wealthy Client Blueprint: https://aventiveacademy.com/wealthy-client/
12-Week Business Program for Designers: https://aventiveacademy.com/profit
The Creative CEO Accelerator: https://aventiveacademy.com/accelerator
21:0707/05/2024
105 Transforming Leads into High-Quality Design Clients with Josh Hall
Every designer grapples with challenging clients—it's an inevitable part of the journey. We've all been there, facing clients who may not align with our vision or approach. But what defines a "bad" client? Is it the low-paying ones, the ones who seem to micromanage every detail, or perhaps the ones who reach out for minor tweaks at inconvenient times? The truth is, the definition of a bad client varies from person to person. It's a subjective experience and it’s up to you to decide!
In today's episode of The Profitable Graphic Designer Podcast, we’re talking with Josh Hall all about filtering out bad-fit clients and focusing on attracting the dream high-quality clients you want to work with. We’re covering everything from how to structure your contract form, sales funnels, services, networking events, and much more!
PLUS! Josh is proving his framework (usually paid but FREE for my listeners) 😊
Web Design Client Funneling Framework: Use code
“Profitable-Graphic-Designer” at checkout for 100% off :)
In this episode you will learn:
Proven methods for effectively weeding out bad-fit clients before they become a drain on your time and resources
Innovative contact form ideas designed to capture more leads and, more importantly, high-quality leads that are a perfect fit for your services
Insights on which social media platforms are currently the most effective for brand, graphic, and web design professionals, with a special emphasis on why LinkedIn stands out
Actionable tips on positioning yourself as the go-to designer in your niche or industry, establishing credibility, and attracting premium clients who recognize and value your expertise
Expert networking strategies and little-known tricks for generating a steady stream of referrals and landing lucrative design projects that align with your strengths and interests
Grab a cup of coffee and join us!
About Josh:
Josh is a web design business coach, podcast host and web agency founder based out of Columbus, Ohio. Through his podcast, youtube channel, online courses and web design community Web Designer Pro™, he teaches web designers how to build a web design business that gives them freedom and life they love.
Website: https://joshhall.co
Instagram: https://joshhall.co/instagram
Aventive Academy’s Resources:
$12k Client Attraction Masterclass: https://aventiveacademy.com/attract-clients-workshop/
The Wealthy Client Blueprint: https://aventiveacademy.com/wealthy-client/
12-Week Business Program for Designers: https://aventiveacademy.com/profit
The Creative CEO Accelerator: https://aventiveacademy.com/accelerator
01:00:5730/04/2024
104 Working With Fortune 500 Companies and Securing $100K Branding Deals With Kyle Courtright
Welcome to another episode of The Profitable Graphic Designer Podcast! In this episode, we're excited to have Kyle Courtright joining us. Kyle, a visionary who rejected the traditional 9-5 grind, has been making waves in the freelancing world. His impressive client roster includes big names such as PayPal, Toyota, Chipotle, Walmart, NVIDIA, NFL, NBA, and the USA Olympics. But that's not all—Kyle also manages two additional companies! One, Logo Wave, is dedicated to recognizing exceptional design work, adding value to organizations and boosting careers. The other is a subscription-based design service. Curious to learn more? Tune in to find out!
In this episode, you will learn:
How Kyle got these amazing Fortune 500 companies as a graphic designer.
What platforms he uses to land design clients, and not just any client but high-value and high-paying clients.
If LinkedIn is worth the effort + a personal story of posting every day for 6 months with no results.
How he manages to work only 20-30 hours a week while running 3 design companies.
If SEO is still relevant and what you can do to get in front of potential clients that Google and search for your services.
This episode is super valuable, and I am sure you’ll love it!
About Kyle Courtright:
Kyle Courtright is an award-winning designer, mentor and author specializing in brand design. He's worked with 650+ entities in over a decade including widely recognized brands like PayPal, Toyota, Walmart, Chipotle, Lowe's, NVIDIA and USA Olympics. Kyle is the founder of Logo Wave, a reimagined logo awards platform recognizing and rewarding designers, bringing additional value to their creative services for positive career impact. He's also the founder of Etch, a productized brand design agency with a small but mighty team of ten. He also created the Logo Inspiration Generator Tool and authored The Ultimate Guide to Logo Design, now purchased by designers spanning 6 continents and over 50 countries. He's passionate about helping designers reach their career goals and leveling up their creative craft!
etchdesign.co | courtrightdesign.com | logowave.comlinkedin.com/in/kcourtright | x.com/kcourtdesign | x.com/mylogowave
Resources:
$12k Client Attraction Masterclass: https://aventiveacademy.com/attract-clients-workshop/
The Wealthy Client Blueprint: https://aventiveacademy.com/wealthy-client/
12-Week Business Program for Designers: https://aventiveacademy.com/profit
The Creative CEO Accelerator: https://aventiveacademy.com/accelerator
50:4423/04/2024
103 Marketing Strategies for Design Professionals With Shannon Mattern
Welcome to an insightful episode where I sit down with Shannon Mattern, a seasoned business coach specializing in helping web design entrepreneurs create freedom, flexibility, and financial independence. In our conversation, Shannon shares invaluable insights into the realm of marketing for design professionals. Uncover the key elements of a successful marketing strategy, gain clarity on identifying your unique selling proposition, and explore practical tips for leveraging social media platforms effectively. From content marketing to networking, Shannon sheds light on common misconceptions and provides actionable guidance for design business owners.
You will learn:
The importance of marketing in attracting the right clients and fostering business growth.
Strategies for identifying and leveraging your unique selling proposition to stand out in a crowded market.
Practical tips for effectively showcasing your work and attracting potential clients on platforms like Instagram, Pinterest, and LinkedIn.
Insights into content marketing strategies tailored to resonate with your target audience and establish authority in your niche.
Common marketing mistakes to avoid and actionable guidance for refining your marketing efforts.
Tune in!
About Shannon:
Shannon Mattern is a business coach for web designers and host of the Profitable Web Designer Podcast where she shares strategies and advice to help web designers create freedom, flexibility and financial independence.
Website: https://webdesigneracademy.com
Instagram: https://instagram.com/profitablewebdesigner
Web Designer Archetypes Quiz: https://webdesigneracademy.com/quiz
53:1716/04/2024
102 Running a Small Design Agency with Kristy Campbell (Pink Pony Creative)
Get ready to explore the vibrant world of design entrepreneurship with Kristy Campbell, the innovative force behind Pink Pony Creative. In this episode of The Profitable Graphic Designer Podcast, we uncover Kristy's journey from a solo designer to leading a successful design agency.
Discover the inspiration behind Kristy's 100-day design challenge and the strategies she employed to scale her business. From her unique approach to social media marketing to attracting dream clients, Kristy shares invaluable insights and advice for fellow designers and small business owners aiming to thrive in the industry. Join me as we unravel the secrets to building a thriving design agency, straight from the dynamic mind of Kristy Campbell.
You will learn:
The story behind Kristy's 100-day design challenge on Instagram and its impact on her journey.
Strategies for transitioning from a solo designer to leading a successful design agency.
Insights into effective social media marketing and attracting dream design clients.
Kristy's approach to managing social media accounts and identifying the most effective platforms.
Key lessons and advice for aspiring designers and small business owners seeking growth and success in the industry.
Grab a cup of coffee and be ready to take notes!
About Kristy:
Kristy Campbell, founder of Pink Pony Creative and Adobe MAX speaker, is a New Zealand-based Brand Identity and Graphic Designer with over ten years’ of experience in the industry. She expresses herself in daring, vibrant and exciting ways, pushing the boundaries of branding through the combination of loud color, quirky illustrations, and stylized logos. Kristy now undertakes projects for clients worldwide and embraces an ‘anything but boring’ aesthetic in design and business. And with a business name like “Pink Pony”, you know she creates a little differently.
www.pinkponycreative.com
https://www.instagram.com/kristy.thepinkpony/
https://www.tiktok.com/@pinkponycreative
The Social Ponies Podcast
Resources:
$12k Client Attraction Masterclass: https://aventiveacademy.com/attract-clients-workshop/
The Wealthy Client Blueprint: https://aventiveacademy.com/wealthy-client/
12-Week Business Program for Designers: https://aventiveacademy.com/profit
The Creative CEO Accelerator: https://aventiveacademy.com/accelerator
51:5909/04/2024
101 Getting Design Clients on LinkedIn
I am hosting a FREE masterclass on April 10th on how to get amazing design clients on LinkedIn. If you are a brand, graphic, or web designer, this is for you, and you can register by clicking on this link – aventiveacademy.com/linkedin.
In today’s podcast episode, on The Profitable Graphic Designer podcast, we’re covering why LinkedIn is such a powerful social media platform that not many designers utilize. It’s a B2B platform that has a lot of potential clients. Yet, many designers stay away from it.
My first $10k client came from LinkedIn. And since then, I’ve gotten $15k, $25k, even $29k design clients through this powerful platform. And in today’s podcast episode, I talk more about it. Tune in, and I hope to see you on April 10th at 10 am CST during the free masterclass that will help you get design clients on LinkedIn (recording available).
18:1702/04/2024
100 Strategies to Grow Your Design Business with Chris Do
It's a milestone worth celebrating! The Profitable Graphic Designer Podcast is proud to announce its 100th episode!
Over the past 100 episodes, we've had the privilege of hosting some of the sharpest minds in the creative industry. Our guests have shared their experiences, tips, and strategies that have empowered designers to run profitable, simple and sustainable design businesses they love!
None of this would have been possible without YOU - our incredible listeners. Your support, feedback, and dedication have fueled our passion to bring you the best of the design & business world.
We've received hundreds of messages from designers around the world who've found inspiration and practical advice through our episodes and I, as your host, want to thank you! 😊 The journey to 100 episodes is just the beginning. We're excited to continue providing you with valuable insights, expert interviews, and a platform to thrive as a creative business owner.
In this podcast episode, we have a fantastic guest, Chris Do, and we’ve touched on many different business topics that will help design business owners improve their business.
Chris Do shared how he started his business, how he got some of the first clients, when he started outsourcing, hiring, and how he grew his business into a successful creative agency in LA. Chris also touched on how you can start getting high-paying clients that you would love to work with!
He also helped us understand why clients choose the designers they choose and how you can position yourself and your business as the best possible option for those dreamy clients. It’s very easy to understand and implement in your business, so I would encourage you to go through it.
And, Chris Do also talked about how you can start creating content that will attract dream design clients. Really, the whole episode is full of value, and I know you will find it super valuable if you are a brand, graphic, or web designer trying to build a sustainable design agency.
Here’s what you will learn:
Discover the work-life balance of a busy entrepreneur, including hobbies and family time.
Learn about Chris's journey from a freelance designer to building his agency, Blind.
Gain expert advice on transitioning from a solo designer to building a team and agency.
Find out how to overcome the challenge of hiring when you have limited resources.
Explore effective marketing strategies that work when using social media.
Delve into the importance of personal branding in the creative business world.
Get insights into content creation and social media management.
Thank you for being a part of our journey, and enjoy this milestone episode with Chris Do & your host, Kady Sandel.
Resources:
Getting Design Clients on LinkedIn:
https://aventiveacademy.com/linkedin/
$12k Client Attraction Masterclass: https://aventiveacademy.com/attract-clients-workshop/
The Wealthy Client Blueprint: https://aventiveacademy.com/wealthy-client/
12-Week Business Program for Designers: https://aventiveacademy.com/make-money
The Creative CEO Accelerator: https://aventiveacademy.com/accelerator
About Chris Do:
Chris Do is a loud introvert, recovering graphic designer, Emmy award winning designer, and founder of the Futur, an online education platform. His mission is to teach 1 billion people how to make a living doing what they love. Think of the Futur as private art school without the crippling debt.
Connect with Chris Do:
Website: thefutur.com
Get a copy of his book Pocket Full of Do
Coaching communities:
Accelerator - For early founders & freelancers seeking a step-by-step blueprint on building a thriving creative business.
Pro Group – For established creative service providers, coaches and consultants who are ready to scale.
Brand Lab - For founders ready to create their personal brand, build thought-leadership, and innovate their businesses.
Follow him on:
Twitter
Instagram
Linkedin
TikTok
YouTube (1500+ videos)
Futur Podcast (Top 10 ranked for Marketing)
01:05:5326/03/2024
99 Booking $32k in a Day as a Brand & Web Designer
This episode means the world to me. I want you to understand that the $32,000 isn't about bragging - it's about showing you what's possible. Trust me, I've been there, starting with those $65 logo gigs on Craigslist. It wasn't a quick journey, and yours won't be either. But let me tell you, it's doable. What used to be a massive accomplishment for me is now just another day in the office, and that's something I'm truly proud of. On this episode of The Profitable Graphic Designer Podcast, I'm thrilled to share how you can start landing those high-paying clients too. From where to find them to understanding exactly what they need, I'm going to spill all the beans.
You will learn:
Strategies for acquiring high-value ($20k or so) clients, whether through networking events or online platforms.
The importance of setting the right prices and how to gradually increase them as your business & expertise grow.
Tips for effective project management, including tools like Trello for internal communication and Notion for client portals.
How to build a strong reputation that attracts referrals and fosters long-term success.
Resources:
The Wealthy Client Blueprint: https://aventiveacademy.com/wealthy-client/
12-Week Business Program for Designers: https://aventiveacademy.com/make-money
The Creative CEO Accelerator: https://aventiveacademy.com/accelerator
27:1519/03/2024
98 Steps for Growing into a Small Design Agency
As someone who's been in your shoes, consistently pulling in $5k a month as a freelance graphic designer, I understand the urge to take things to the next level. Let's talk about transforming your solo operation into a small design agency. We're diving into the steps you need to take to make that transition seamlessly. This podcast episode is going to be incredibly valuable for you if you're a brand, graphic, or web designer ready to scale and provide better design services to your clients.
Running a design agency also means you no longer have to do everything alone in your business. If you don’t enjoy communicating with clients, you can hire someone to take over. If web development isn’t your forte, you can outsource it. If you believe you should focus on the vision while someone else handles the day-to-day tasks, you'll have the time to do so. There are many benefits to running an agency versus staying solo. So, let’s chat!
You will learn:
How to pinpoint your agency's niche and services to attract the perfect clients, leveraging your expertise and passions.
The ins and outs of crafting a killer brand and online presence that screams professionalism and credibility.
Proven strategies for expanding your client base beyond your current network, including networking tips and the power of referrals.
Practical advice on hiring your first employee, from finding the right fit to navigating the legalities.
My personal insights on effective team management and delegation to keep your agency running smoothly.
Plus, we'll delve into the importance of cultivating strong client relationships and retention strategies for long-term success.
Grab a cup of coffee and tune in!
Resources:
$12k Client Attraction Masterclass: https://aventiveacademy.com/attract-clients-workshop/
The Wealthy Client Blueprint: https://aventiveacademy.com/wealthy-client/
12-Week Business Program for Designers: https://aventiveacademy.com/make-money
The Creative CEO Accelerator: https://aventiveacademy.com/accelerator
25:2012/03/2024
97 Building Your Design Agency Dream Team
In this episode of The Profitable Graphic Designer Podcast, we talk about expanding your design business and building your dream team. From feeling swamped with administrative tasks to struggling to attract top-notch clients, we've all been there. If you've heard my other podcast episodes, you'll know that I used to be a solo freelance designer charging $65 for a logo, to building an amazing team and agency, and getting 5-figure clients all the time. So, I'm here to guide you through the process, sharing my own journey and the lessons I've learned along the way. We talk about the perks of growing into an agency, the types of roles you might need (think virtual assistants, extra designers, marketing & sales…), and the flexible hiring options that fit your budget and workload. No need to stress about making the perfect hire – I've got tips for finding the right fit and making the decision with confidence. Plus, ever heard of the floating agency model? It's a game-changer! It’s amazing! So, grab your coffee and tune in 😊
You Will Learn:
Why transitioning to a design agency model can help
your business and save you time.
How to pinpoint your pain points and figure out which roles will make the biggest impact on your workflow.
Who exactly I have on my team and who works full-time, part-time, or are contractors in my branding & design agency.
Tips for hiring - whether you're looking for a virtual assistant or a marketing guru.
The lowdown on flexible hiring options, from contractors to part-timers, that'll keep your business agile and adaptable.
The scoop on the floating agency model and how it can revolutionize the way you approach staffing.
Resources:
$12k Client Attraction Masterclass: https://aventiveacademy.com/attract-clients-workshop/
The Wealthy Client Blueprint: https://aventiveacademy.com/wealthy-client/
12-Week Business Program for Designers: https://aventiveacademy.com/make-money
The Creative CEO Accelerator: https://aventiveacademy.com/accelerator
32:3705/03/2024
96 Attracting Design Clients on Instagram & TikTok with Kenzi Green
Welcome to another episode of The Profitable Graphic Designer podcast! Today, we’re talking about social media content creation with our guest, Kenzi Green. With her expertise in luxury brand and web design, Kenzi is the creative force behind Kenzi Green Design. Kenzi shares her experience and insights into crafting compelling content tailored to attract design clients.
In this episode, you will learn:
How Kenzi's background in design has shaped her approach to content creation and client acquisition.
What to do when you don’t have clients and how she got a high-paying client + sent a $13k proposal after a few days of intentionally creating Reels.
Strategies for developing a robust content strategy that resonates with potential design clients.
Recommended tools and resources for streamlining the content creation process for design professionals.
Kenzi's personal insights on the joys and challenges of navigating social media's dynamic landscape.
Join us as Kenzi unveils the secrets to leveraging social media effectively to grow your design business and connect with your ideal clients. Don't miss out on this invaluable conversation!
About Kenzi:Luxury brand & web designer behind Kenzi Green Design and co-founder of The Brief Collective - Design Biz Academy.
Website: kenzigreendesign.com
Instagram: https://www.instagram.com/kenzigreendesign/
Designer pricing guide: https://view.flodesk.com/pages/641cae0cfdc205d62dc7f1a9
Unapologetic Designer Podcast: https://kenzigreendesign.com/unapologetic-designer-podcast
41:0027/02/2024
95 Growing a Design Biz Through AI
Yes, this is written by AI and you can spot it miles away (if you have ever used ChatGPT) 😊
Get ready to supercharge your design and business game in this episode! I'm diving into the incredible world of AI and how it's a game-changer for designers like me. We're exploring the endless possibilities of harnessing AI in design and how it transforms the way we do business. You won't want to miss this!
In this episode, I'm sharing design tips:
How AI serves as an endless source of inspiration, helping you brainstorm and create unique design concepts effortlessly.
Tips and tricks for using AI to master fonts in Illustrator and create stunning typography that stands out.
The magic of generative fill and how it takes your designs to the next level, making them more dynamic and captivating.
Discovering how to easily create eye-catching 3D mockups with the help of AI tools.
A deep dive into Adobe Firefly and how it streamlines your design process, making it more efficient and effective.
Learning how to create powerful client presentations that leave a lasting impression and win you more projects.
Exploring how AI elevates your professional portfolio and showcases your work in the most impressive way.
On the business front, we're also delving into:
Crafting website copy that not only resonates with your audience but also ranks higher in search engines, driving more traffic to your site.
Using AI to supercharge your social media posts and engage your audience like never before.
Elevating your professional email communication with AI-powered suggestions for more effective correspondence.
Developing a rock-solid brand strategy with AI tools that help you understand your market and competitors better.
Creating website copy that not only tells your story but also converts visitors into paying clients.
Finally, we're discussing the power of AI in blogging, helping you generate ideas and even write high quality content faster than ever before.
Grab a cup of coffee, get ready to take notes and enjoy. I
know you’re going to love this episode.
27:3220/02/2024
94 The Client Pipeline Roadmap
Get ready, because in this episode, I'm unveiling the secrets to turbocharge your design business with an unstoppable client pipeline. As a graphic, brand, or web design business owner, I've walked the same path, and today, I'm sharing my tried-and-true strategies. Join me as I guide you through the art of Lead Generation – we'll explore how to reel in potential clients from various sources. Then, we'll dive into Lead Qualification, helping you spot the gold amidst the rocks. Next up, we'll discuss the art of Engagement, where you'll discover how to connect with your audience on a whole new level. After that, it's Conversion time – turning leads into loyal clients. But it doesn't end there; we'll explore Client Relationship Management and the magic of Retention and Referrals. Lastly, we'll dissect Analytics and Optimization to ensure your pipeline is always running at peak performance. Get ready to transform your design business and take it to new heights.
You will learn:
How to identify your ideal clients and attract them effectively.
The secrets of lead qualification to save you time and energy.
Strategies to engage your audience and build lasting connections.
The art of converting leads into paying clients.
Techniques for client retention and harnessing the power of referrals.
Resources:
$12k Client Attraction Masterclass: https://aventiveacademy.com/attract-clients-workshop/
The Wealthy Client Blueprint: https://aventiveacademy.com/wealthy-client/
12-Week Business Program for Designers: https://aventiveacademy.com/make-money
The Creative CEO Accelerator: https://aventiveacademy.com/accelerator
24:5913/02/2024
93 Mastering Content Creation and Logo Design with Will Paterson
Join me in this exciting episode of The Profitable Graphic Designer Podcast, where I had the pleasure of hosting the incredibly talented Will Paterson. Will is a true master in the world of graphic design, specializing in Logo Design, Hand Lettering, and Brand Identity. As the owner of a successful design agency, he's collaborated with big names like Adobe, Instagram, and Skillshare. And did I mention his YouTube channel? It boasts a whopping 852,000 subscribers!
In this episode, I dive deep into a conversation with Will, getting personal about his journey as a content creator and his path to online stardom.
Here's what you'll learn:
The secrets behind Will's rise as a content creator and how he began crafting his digital presence.
How business owners in the design field can leverage content creation to attract premium clients, increase rates, and supercharge their businesses.
The effective strategies and tactics Will used to grow his YouTube subscribers and Instagram followers.
Insights into the types of content that resonate with his audience and find out if his target audience includes potential clients or fellow designers.
How Will maintains a consistent content creation schedule and whether he has a support system in place to help with the grind.
But that's not all, we also dive into the nitty-gritty of logo design. Will shares his creative process, from initial concept to the final product, and unveils his secrets to developing a signature style. Plus, he spills the beans about his course, Logo Launch, designed to empower designers with everything logo design & business related. So, get ready to be inspired and learn from the best.
About Will Paterson:
Will is a creative director, designer, branding expert and
YouTuber. He’s been designing for over a decade, beginning as a freelance
artist to now being the proud owner of our design agency, based in the North
East of England. He loves creating memorable, unique branding for companies as
well as YouTube videos to help people level up their own design skills and
knowledge.
YouTube
Instagram
Logo Launch
Website
45:5006/02/2024
92 Selling Online Courses and Generating Passive Income with Ran Segall
Welcome, fellow designers, to another exciting episode of The Profitable Graphic Designer Podcast. I'm thrilled to have a very special guest joining me. Meet Ran, a seasoned designer with over two decades of experience and a deep passion for all things WebFlow.
Throughout our conversation, we'll delve into Ran's remarkable journey and uncover the secrets of generating passive income while building a thriving agency that sells online courses. If you're a design business owner on the hunt for fresh income avenues, you're in for a treat.
In this episode, you will learn:
What ignited Ran's desire to share his knowledge and expertise with the design community, and how it can inspire your own journey.
The inside scoop on what passive income truly means in the context of web design and online courses, demystified by Ran.
A behind-the-scenes look at Flux Academy, Ran's successful agency that sells online courses – discover the origins, the pivotal steps taken, and the lessons learned along the way.
Insights into the most profitable types of online courses in the design industry, along with the rationale behind their success.
Proven strategies and tips for effectively marketing and promoting online courses to your target audience, including the secrets to making your courses irresistible.
About Ran Segall:
Ran has been a designer for over 20 years and a passionate Webflow advocate for over 6 years. He has spent the last few years dedicating his efforts to educating the design community on YouTube and Flux Academy, enabling designers to do more and better work.
https://www.flux-academy.com/
https://www.youtube.com/@FluxAcademy
43:4630/01/2024
91 Spend Your Time Creating Logos, Not Exporting Them! An Interview With Michael Bruny-Groth
From transitioning from a freelance graphic designer to developing a product tailored for designers, Michael shares his journey of inventing software for logo designers in this episode of The Profitable Graphic Designer Podcast. We delve into the highs and lows of his path.
We discuss the benefits of using The Logo Package software and how designers can leverage it to save time and establish themselves as professionals and experienced brand and logo designers in the eyes of their clients.
Michael and I also explore how to establish a product based business as a designer and how to find affiliates for your products. We dive into the question of whether passive income is truly passive.
Information about the software (+ get 20% off using my
affiliate links):
1. Logo Package Express
is the Adobe Illustrator extension that automatically generates and exports logo packages with blazing speed.
2. Logo Package Swatch
automatically gathers all the brand color information you need in one easy-to-access location.
Use coupon code “aventive20” for an exclusive 20%
discount!
CLICK HERE TO LEARN MORE
You will learn:
The profitability of developing a product.
The time required for research, testing, and product development.
Strategies for building an affiliate program.
The number of hours needed for product development and how many hours Michael currently dedicates after the product's launch.
What Logo Package is and where to find these products.
Click here and use “aventive20” at checkout to get your 20% discount.
Michael’s Bio:
Michael Bruny-Groth stumbled into graphic design by mistake when he was accidentally put into a design class in high school. With a degree in graphic design and several years of agency experience under his belt, Michael became a freelance designer in 2016. After parting ways with a major client in 2018, Michael started inventing software for logo designers and has been the Founder and CEO of Logo Package for over 5 years.
Website: www.logopackage.com
Instagram URL: http://instagram.com/logopackage/
Freebies: https://www.logopackage.com/freebies
48:1323/01/2024
90 Stop Selling if You Want to Sell Your Design Services – With Matt Essam
Join me in this episode of The Profitable Graphic Designer Podcast as I sit down with the insightful Matthew Essam, a seasoned designer who has a unique perspective on selling design services. In this conversation, we explore a refreshing approach to selling that goes beyond the traditional sales pitch. Matt encourages us to shift our focus from selling to listening, providing valuable insights into how this mindset change can transform the way designers connect with clients. We delve into the art of pitching without selling, discussing practical examples that showcase the power of genuine conversations. Discover the secrets to initiating meaningful dialogues with potential clients, understanding the significance of niching and specialization, empathizing with your clients' problems and desires, and tapping into the emotional aspect of design. Imagine the satisfaction of having a cohesive, meaningful brand that not only boosts your confidence but also attracts your ideal customers while growing your business. Tune in and embark on a journey towards becoming a more client-centered, successful graphic designer.
You will learn:
The transformative power of shifting from selling to listening in your design services approach.
Practical examples of pitching design services without coming across as salesy.
Strategies for initiating meaningful conversations with potential clients.
The importance of niching and specializing in the design industry.
How to empathize with your clients' problems and connect on an emotional level.
About Matt Essam:
Matt Essam is the founder of Creative Life, a business accelerator program exclusively for award winning creative agencies. He is also a highly sought after business coach and has been featured on podcasts alongside the likes of Seth Godin, Austin Kleon, Donald Miller and many more.
His international best selling book Create and Prosper received critical acclaim from industry leading figures and has been read by creative business owners across the globe.
Connect with Matt on LinkedIn.
Get a free copy of Matt’s book Create and Prosper HERE.
44:2316/01/2024
89 From Solo Designer to Agency Success With Michael Janda
Welcome to another episode of The Profitable Graphic Designer Podcast!
Before I tell you more about the new pod episode – I just want you to know that we did a role play where I was a client, and Michael sold me his logo design! It was amazing. You don't want to miss this!
Today, we're in for a treat as I sit down with the incredible Michael Janda, a design industry veteran who's taken his career from being a solo designer to running and eventually selling a thriving creative agency. His journey is packed with wisdom, and in this episode, we'll explore the path that led him to success, his strategies for attracting top-tier clients like NBC, Disney, and Google, his insights on team building, and the ever-important topic of pricing your design services. Plus, we'll discover what Michael has been up to since selling his agency in 2015. If you're looking to grow your creative business or simply seeking inspiration, this episode is a must-listen.
You will learn:
Michael's personal journey from a solo designer to a successful design agency owner.
Strategies for attracting high-value clients like NBC, Disney, and Google.
Insights on assembling a winning design team.
Pricing strategies for your design services.
Discover what Michael has been up to post-agency sale.
So, join me for this insightful conversation with Michael Janda, and get ready to take your design business to new heights. And don't forget to subscribe to The Profitable Graphic Designer Podcast for more expert advice and creative inspiration. Enjoy the episode!
About Michael Janda:
Michael Janda is an award-winning creative director, designer, and agency veteran. In 2002, he founded the creative agency Riser, which provided design and development services for clients that included Disney, Google, Warner Bros., Fox, NBC, ABC, National Geographic and many other high-profile brands. Michael sold his agency in 2015 and now spends his time speaking, developing books, courses, and social media content to help creatives level-up. He is the author of “Burn Your Portfolio” and “The Psychology of Graphic Design Pricing.”
Connect with Michael Janda:
https://michaeljanda.com
https://youtube.com/morejanda
https://linkedin.com/in/morejanda
https://instagram.com/morejanda
59:1809/01/2024
88 How I Get $20,000 Design Projects: Breakdown
Join me in this super insightful episode where I spill the beans on how I went from charging a $65 for a logo design back in 2015 to now raking in a cool $20,000 for a single branding project. It's been quite a ride, and I can't wait to share my journey with you.
So, here are the juicy details: First, I'm going to talk about how I supercharged my design services by adding brand strategy into the mix. You'll see how this move transformed me from just another designer to an expert in high demand.
Next up, I'll dive into the whole idea of finding your dream clients who are ready to invest $15k or more. And guess what? It's all about niching down and becoming the go-to designer for a specific industry. It's like having your own fan club of clients who can't wait to work with you.
And last but definitely not least, I'll reveal my secret sauce – creating a killer signature high-ticket offer that blows the competition out of the water. This move positions you as a top-notch leader who knows exactly what your clients need, and they can't resist it.
If you're itching to take your design business to the next level and charge premium rates like a pro, this episode is your golden ticket. Plus, don't forget to swing by aventiveacademy.com/wealthy-client for even more awesome insights and strategies in The Wealthy Client Blueprint. Trust me; you won't want to miss this one!
Here's what you'll learn:
How to pinpoint high-paying dream clients within your niche.
The game-changing recipe for crafting a signature high-ticket offer that elevates your design business.
Strategies to position yourself as an industry leader who truly understands your clients' needs.
A valuable resource called The Wealthy Client Blueprint at aventiveacademy.com/wealthy-client to start booking better and higher paying design clients.
Resources:
The Wealthy Client Blueprint: https://aventiveacademy.com/wealthy-client/
12-Week Business Program for Designers: https://aventiveacademy.com/make-money
17:4302/01/2024
87 Earning $20k/m as a graphic designer while working 20-30h per week with Adrienne Johnston
Are you a graphic designer trying to make a significant income while working part-time? No matter what your goals or motivations are, in today’s episode of The Profitable Graphic Designer Podcast, you will hear how my guest, Adrienne Johnston, makes $20,000 to $30,000 per month while working only 20-30 hours per week. We had an amazing conversation, and she shared everything from how she started as a graphic designer in 2018, where she found her first design clients, to where she is right now in her business and where the clients are coming from.
You will learn:
Adrienne’s inspiring journey from having a corporate job to running a profitable design business.
Proven SEO strategies that helped her (and can help you as well) rank high on Google so clients can find you.
If UpWork works or it’s a waste of time.
Practical advice to transition into a niche, if you want to have one.
How to price your design work based on the value you provide (and not per hour anymore).
What works and what doesn't work when it comes to landing clients these days.
38:3019/12/2023
86 3 Shifts to Achieve Your Money Goals as a Brand and Web Designer
Setting goals is easy. Achieving them, not so much. Many
design business owners set their wishes and not goals – which means you want to get to $10k months, hit 6-figures, or work part-time while making a full-time income, but then… that doesn't happen, or you realize it's way harder than it should be. Why? Because you didn't set your goals properly. Or even worse – you didn't break them down into action steps that will help you get there.
In today's episode on The Profitable Graphic Designer
Podcast, we are talking all about your mindset (you have to believe you can achieve your goals before you set them), setting your goals, breaking them into steps, and making the money you deserve in your creative agency.
You will learn:
How to stay motivated and positive even when things are not going well.
What marketing strategies work for brand, graphic, and web design business owners.
How to set your goals (for 2024 and beyond, really).
What steps you need to take to achieve your goals.
How to join The Profitable Designer Program (a 12-week biz course for designers).
Listen to the episode now (we don't judge if you 2x speed). :)
30:5812/12/2023
85 From $0 to $480K: The Journey of a Solo Freelance Designer with Tim Noetzel
In this episode of The Profitable Graphic Designer Podcast,
I chat with Tim, a solo business owner who turned his design venture from zero to nearly half a million dollars per year in just a few years. Before Tim shares his tips and tricks, we start with an intro to his background and journey into freelancing. We talk about how Tim got his initial clients without a portfolio, exploring the strategies that kick started his success.
Then, we discuss niche selection, uncovering Tim's insights
on finding a niche and standing out. The conversation turns to pricing challenges for designers, with Tim sharing his evolving pricing strategies. We also explore the role of marketing and personal branding, as Tim talks about the techniques that attracted clients and built his brand.
Scaling as a solo designer is tough, and we dive into Tim's
journey in managing workload and quality. We talk about considerations around hiring or outsourcing and the importance of quality control. Tim shares wisdom on effective time management for handling multiple client projects.
As we look into Tim's entrepreneurial mind, we discuss diversifying income beyond client work, exploring online courses and products. Tim shares his future goals for his design business, offering insights into potential scaling and pivots. For budding designers, Tim wraps up with advice
and a list of books, courses, and resources that shaped his approach to design and business. Tune in for a practical episode with real-world experiences and insights from a graphic design success story.
You will learn:
Strategies for getting clients in the early days with no portfolio or reputation.
Insights into niche selection and standing out.
Evolution of pricing strategies for designers starting out.
Marketing techniques and personal branding for attracting clients.
Tips on effective time management and maintaining quality as a solo designer.
Tim’s Bio:
Tim is a ux designer, web developer, and the
founder of FreelanceGPS.com, where he coaches how to start and grow successful freelance
businesses.
Resources:
$12k Client Attraction Masterclass: https://aventiveacademy.com/attract-clients-workshop/
The Wealthy Client Blueprint: https://aventiveacademy.com/wealthy-client/
12-Week Business Program for Designers: https://aventiveacademy.com/make-money
The Creative CEO Accelerator: https://aventiveacademy.com/accelerator
36:1805/12/2023
84 Grow Your Design Business through Relationships & SEO with Mariah Liszewski
Welcome to another exciting episode of The Profitable
Graphic Designer Podcast. Today, we're diving into the world of design business growth through the power of relationships and SEO with our incredible guest, Mariah Liszewski.
In this conversation, Mariah and I uncover the secrets
behind her journey into website design, emphasizing the invaluable role relationships play in her success. We explore networking strategies, highlight a remarkable collaboration, and reveal how to select the perfect partners for your projects. Plus, Mariah spills the beans on her client relationship secrets and how her network has supercharged her referrals.
In this episode, you will learn:
Mariah's inspiring journey into website design and her key takeaways for aspiring designers.
Proven networking strategies, including tips for successful in-person events and effective online connections.
An in-depth look at a successful collaboration that turbocharged Mariah's design business growth.
Practical advice on identifying and selecting the right partners and collaborators for your projects.
Mariah's top-notch client relationship management techniques and how they lead to powerful referrals.
About Mariah:
Mariah is an award-winning Organic SEO Consultant & Online Business Educator for entrepreneurs, and host of a top 10% podcast; Curiously Guided. She supports business owners & founders in diversifying their online digital marketing strategies so they can grow their brands in a way that *actually* feels GOOD for them, and aligns with their strengths. Mariah’s a firm believer that showing up on Google and organically marketing your business doesn’t have to be as difficult & overwhelming as everyone makes it. With 8+ years of experience as an entrepreneur in the online marketing space, she’s helped over 150+ clients get their websites found on Google by implementing a strategy that feels both doable AND aligned.
Website: https://www.mariahmagazine.com
Instagram: https://www.instagram.com/mariahmagazineco/
YouTube: https://www.youtube.com/c/MariahMagazine
LinkedIn: https://www.linkedin.com/in/mariahmagazine/
Connect & Collab Playbook: https://www.mariahmagazine.com/playbook
(Use coupon code COLLABLOVE10 for $10 off)
Free roadmap to successful SEO: https://www.mariahmagazine.com/seo-roadmap
52:3028/11/2023
83 How to Become a Fully Booked Graphic Designer with Shay (Bucketlist Bombshells)
Welcome back to another exciting episode of The Profitable Graphic Designer podcast. In this insightful conversation, I had the pleasure of sitting down with the incredible Shay, founder of Bucketlist Bombshells, to uncover the secrets behind getting booked out 3, 6, and even 12 months in advance as a graphic designer. We delved deep into Shay's wealth of experience, exploring her journey in the graphic design and sales realms. We discussed the challenges graphic designers commonly face in client attraction and retention, shedding light on effective solutions.
You Will Learn:
Crafting an Effective Sales Funnel: Discover how graphic designers can skillfully guide potential clients from initial awareness to successful conversion using a well-structured sales funnel.
Proven Sales Strategies: Uncover specific, actionable sales strategies tailored for graphic designers, transforming
prospects into loyal paying clients.
Mastering Online Presence: Learn the art of leveraging social media and various online platforms strategically, understanding the most effective methods to market and sell design services successfully.
Implementable Roadmap: Shay provides actionable steps and a clear roadmap, empowering graphic designers to implement her sales strategies, ensuring a consistent stream of clients well in advance.
Effective Sales Calls: Gain insights into what designers should focus on during sales calls, including crucial talking points and the right questions to ask potential clients, ultimately leading to successful collaborations.
Join us as we unravel the secrets to becoming a sought-after graphic designer, mastering the art of sales, and securing your client roster well into the future. Get ready to transform your business and take your design career to new heights!
Bio:
Shay Brown is the COO and co-founder of Bucketlist Bombshells, a multi-million dollar business education company for the next generation of female entrepreneurs. Having built a thriving community of more than 150,000 women around the world, the Bucketlist Bombshells Academy® teaches foundational business skills and provide a step-by-step roadmap to create and run an online service-based business. They are also the creators of the Bucketlist Bombshells Collective® business-growth membership & community for female business owners. Plus they coach & mentor women in their Scale with Purpose Mastermind 6-month group coaching program to help female entrepreneurs scale their businesses to 6-figures & beyond.
Bucketlist Bombshells has been featured by Forbes, CNBC, BBC and Greatist for paving the path to remote work for millennial women through entrepreneurship — even before the world adjusted to remote work during the Covid-19 pandemic.
Links & Social Media:
https://bucketlistbombshells.com/mastermindhttps://bucketlistbombshells.com/podcast https://instagram.com/bucketlistbombshells https://bucketlistbombshells.com/salescalloutline
01:00:4122/11/2023
82 The One Concept Method for Brand & Web Designers with Hayley Fedders
The one-concept method is something I've been practicing for a few years now. No more sending multiple concepts to clients for them to choose from. They have one problem, and I offer one solution! Our guest, Hayley, a talented graphic designer, is here to unveil the power of the one-concept method. Discover why presenting a single design concept to your clients might be the fresh perspective your business needs. Learn why people are willing to pay more for one concept/one design versus multiple options and how it can significantly increase your efficiency. Hayley will share her journey, client responses, and the remarkable benefits this approach can bring to your workflow. Plus, she'll provide invaluable tips on how to transition seamlessly.
You will learn:
What the one-concept method is and how it differs from offering multiple design options.
How clients respond and benefit from this approach.
Why they are willing to pay more for ONE design versus multiple options.
Practical advice for effectively communicating the value of a single concept to your clients.
The impact on your workflow and efficiency as a designer.
Tips and steps to successfully transition to this innovative method.
Can't wait for you to dive in and start applying the insights we talked about soon! 😊
About Hayley:
Hayley Fedders is a branding expert who founded the Carpinteria based design agency, Studio Seaside. With a passion for brand and website design, Hayley brings her creative skills and expertise to help businesses and organizations establish their visual identities and online presence.
Hayley holds a bachelor's degree in industrial arts from San Francisco State University, which has provided her with a strong foundation in design principles and techniques. Her educational background, coupled with her keen design eye, has enabled her to excel in the field of design.
Outside of her professional pursuits, Hayley enjoys spending quality time with her family and serves on the Board of Trustees for Girls Inc, of Carpinteria. She values family and cherishes the opportunity to travel and explore new places with her loved ones.
Resources:
https://www.studioseaside.com/resources
https://www.studioseaside.com/brand-process-savvy
36:0514/11/2023