In this episode, we‘re talking about how to create a successful challenge launch. It’s all about beginning with the end in mind. Make sure your offer and challenge are aligned so you properly guide your audience. And don't overteach by giving too many steps or overwhelm your audience. Keep it simple, give your audience quick wins, and inspire them to see the possibilities that are available to them.Find the full show notes here: https://onlinemarketingpodcast.com/launch-planning-start-with-the-end-goal-in-mind/Resources:Challenge Launch Challenge -We’ll pull back the curtain and show you exactly what we've been doing the past couple of years with Challenges & Launches and led us to make a million dollars this year!Adaptive Inner Circle - The Adaptive Inner Circle with Paul & Melissa Pruitt is an epic 12-month experience for online business owners, coaches, course creators, and membership site owners who aspire to create financial freedom and a lifestyle they want for themselves and their family and also create a positive impact in their community and the world.Adaptive Marketing Program - Adaptive Marketing Program is an exclusive opportunity for online business owners, coaches, course creators, and membership site owners to play bigger and bolder in their business and explode their bank account with more clients!For a list of our resources & recommendations visit: https://onlinemarketingpodcast.com/learn-with-paul-melissa/Connect with us on social!Instagram: @realpaulpruitt & @realmelissapruittFacebook: @realpaulpruitt & @realmelissapruitt 

When it comes to memberships, we only have to solve one problem! But too many times we're dangerous. We know a lot of information and we want to solve all the problems, and this can get very confusing for your members. As you're designing your membership with your members’ needs in mind and the problems that they're experiencing, the challenges that they're having, think of that one problem that your members are experiencing.How can you help them?Your deliverables for your membership don't have to be complicated, but at the end of the day it's about solving one problem for them. Remember you don't have to solve all the problems; you just need to solve one problem.Resources:Adaptive Inner Circle - The Adaptive Inner Circle with Paul & Melissa Pruitt is an epic 12-month experience for online business owners, coaches, course creators, and membership site owners who aspire to create financial freedom and a lifestyle they want for themselves and their family and also create a positive impact in their community and the world.Adaptive Marketing Program - Adaptive Marketing Program is an exclusive opportunity for online business owners, coaches, course creators, and membership site owners to play bigger and bolder in their business and explode their bank account with more clients!For a list of our resources & recommendations visit: https://onlinemarketingpodcast.com/learn-with-paul-melissa/Connect with us on social!Instagram: @realpaulpruitt & @realmelissapruittFacebook: @realpaulpruitt & @realmelissapruitt 

A lot of us get caught up in the social media world, comparing ourselves to our competitors and how many followers or likes they have. But it’s really not about the vanity metrics at all. It's about the connection with your audience and really understanding their pain points and their language.  In this episode, we are discussing how you can attract the right audience for you and connect with them on a deeper level.Find the full show notes here: https://onlinemarketingpodcast.com/why-audience-quality-matters-more-than-sizeResources:Ninja Targeting Research Guide  -  one of our top super-secret ninja knowledge tricks that we do to find out more about our client avatar for targeting in our ads! Adaptive Inner Circle - The Adaptive Inner Circle with Paul & Melissa Pruitt is an epic 12-month experience for online business owners, coaches, course creators, and membership site owners who aspire to create financial freedom and a lifestyle they want for themselves and their family and also create a positive impact in their community and the world.Adaptive Marketing Program - Adaptive Marketing Program is an exclusive opportunity for online business owners, coaches, course creators, and membership site owners to play bigger and bolder in their business and explode their bank account with more clients!For a list of our resources & recommendations visit: https://onlinemarketingpodcast.com/learn-with-paul-melissa/Connect with us on social!Instagram: @realpaulpruitt & @realmelissapruittFacebook: @realpaulpruitt & @realmelissapruitt 

Many marketers cast a huge wide net and try to appeal to everybody. But most of the time, this unclear messaging ends up missing the specific pain points of your target audience. In this episode of our Mastermind Series, we are discussing the importance of narrowing down your niche and creating clear messaging that will truly resonate with your future clients.Resources:Adaptive Inner Circle - The Adaptive Inner Circle with Paul & Melissa Pruitt is an epic 12-month experience for online business owners, coaches, course creators, and membership site owners who aspire to create financial freedom and a lifestyle they want for themselves and their family and also create a positive impact in their community and the world.Adaptive Marketing Program - Adaptive Marketing Program is an exclusive opportunity for online business owners, coaches, course creators, and membership site owners to play bigger and bolder in their business and explode their bank account with more clients!For a list of our resources & recommendations visit: https://onlinemarketingpodcast.com/learn-with-paul-melissa/Connect with us on social!Instagram: @realpaulpruitt & @realmelissapruittFacebook: @realpaulpruitt & @realmelissapruitt 

I'm here today to let you know that you are worth it! Your expertise, your background, what you're all about… all of it!Sure, there are a lot of people in the world that aren't willing to pay a nickel for what you're offering, and you know what? That's okay because that's them, not you.On the other hand, there are people in the world right now that want your expertise, that want what you put out into the world, and you know what? They're willing to invest in it.So remember, you don't need to serve everyone. You don't need your thing to go out to everyone. There's over seven billion people in this world. We can't service everyone.Resources:Adaptive Inner Circle - The Adaptive Inner Circle with Paul & Melissa Pruitt is an epic 12-month experience for online business owners, coaches, course creators, and membership site owners who aspire to create financial freedom and a lifestyle they want for themselves and their family and also create a positive impact in their community and the world.Adaptive Marketing Program - Adaptive Marketing Program is an exclusive opportunity for online business owners, coaches, course creators, and membership site owners to play bigger and bolder in their business and explode their bank account with more clients!For a list of our resources & recommendations visit: https://onlinemarketingpodcast.com/learn-with-paul-melissa/Connect with us on social!Instagram: @realpaulpruitt & @realmelissapruittFacebook: @realpaulpruitt & @realmelissapruitt 

Do you want to create content that will actually attract the right audience?“Well, of course, Paul!”, right?Then you need to be intentional with your conversations.A lot of us put random content out there just to get something, anything out!Or we get overwhelmed and don't do anything at all because,in the moment,we're busy trying to create this perfect thing, something that we think might be relevant and we end up freezing up.Instead of doing either of those things, we need to give ourselves time to be intentional and plan out what we’re saying.The key is looking at our potential clients, the people that are going to buy our products or services and figuring out what is relevant to them. Then, instead of putting randomness out into the world, we can have clear intentional conversations with them. So, take the time, map it out and give yourself space to be intentional.How can you be more intentional with your conversations?Resources:Adaptive Inner Circle - The Adaptive Inner Circle with Paul & Melissa Pruitt is an epic 12-month experience for online business owners, coaches, course creators, and membership site owners who aspire to create financial freedom and a lifestyle they want for themselves and their family and also create a positive impact in their community and the world.Adaptive Marketing Program - Adaptive Marketing Program is an exclusive opportunity for online business owners, coaches, course creators, and membership site owners to play bigger and bolder in their business and explode their bank account with more clients!For a list of our resources & recommendations visit: https://onlinemarketingpodcast.com/learn-with-paul-melissa/Connect with us on social!Instagram: @realpaulpruitt & @realmelissapruittFacebook: @realpaulpruitt & @realmelissapruitt 

One of the coolest things about having a membership is that you get to design it how you want!A lot of times when people think of memberships, they automatically think there has to be community, you have to have this many resources dropped each month, you have to have a certain content rhythm and that's just not the case for all memberships.Forget about those expectations.Memberships come in all different shapes and sizes and as the awesome entrepreneur business owner that you are, you get to design it how it makes sense for you!Resources:Adaptive Inner Circle - The Adaptive Inner Circle with Paul & Melissa Pruitt is an epic 12-month experience for online business owners, coaches, course creators, and membership site owners who aspire to create financial freedom and a lifestyle they want for themselves and their family and also create a positive impact in their community and the world.Adaptive Marketing Program - Adaptive Marketing Program is an exclusive opportunity for online business owners, coaches, course creators, and membership site owners to play bigger and bolder in their business and explode their bank account with more clients!For a list of our resources & recommendations visit: https://onlinemarketingpodcast.com/learn-with-paul-melissa/Connect with us on social!Instagram: @realpaulpruitt & @realmelissapruittFacebook: @realpaulpruitt & @realmelissapruitt 

A lot of us get caught up in the launch wanting to give so much value, that we forget that this is just a sales mechanism.And when you overwhelm your audience with your content, with too much information, you are leaving them afraid to commit to the paid offer that might be even more extensive and complex.The worst part is that most people don't even realize that they self-sabotage by overdelivering content and by giving it all away already during the launch.In this episode, we are discussing how you can really give value to your audience during your launches without overwhelming them, position yourself as the expert, and lead them to making an informed buying decision.Find the full shownotes here: https://onlinemarketingpodcast.com/this-will-make-or-break-your-launch-3/Resources:Adaptive Inner Circle - The Adaptive Inner Circle with Paul & Melissa Pruitt is an epic 12-month experience for online business owners, coaches, course creators, and membership site owners who aspire to create financial freedom and a lifestyle they want for themselves and their family and also create a positive impact in their community and the world.Adaptive Marketing Program - Adaptive Marketing Program is an exclusive opportunity for online business owners, coaches, course creators, and membership site owners to play bigger and bolder in their business and explode their bank account with more clients!For a list of our resources & recommendations visit: https://onlinemarketingpodcast.com/learn-with-paul-melissa/Connect with us on social!Instagram: @realpaulpruitt & @realmelissapruittFacebook: @realpaulpruitt & @realmelissapruitt 

Create a membership that isn’t going to weigh you down! When you build a membership, you have the opportunity to lean in and be purposeful on what the deliverables are for your offers, you’re in control of what you’re putting into the world.For us, when it comes to membership sites, we're very conscious about protecting our time, we're very conscious about protecting our energy resources.You need to set your own boundaries!What deliverables can you put into the market where you can create the membership site or the service that you desire, that you can sustain long term? Truly the most important thing we can do as entrepreneurs is to have boundaries. You're the asset, you need to protect yourself so that you can serve more people long term versus being totally burned out. So go ahead and get to work. Figure out your boundaries and what you can offer that is sustainable and then put it into action. Resources:Adaptive Inner Circle - The Adaptive Inner Circle with Paul & Melissa Pruitt is an epic 12-month experience for online business owners, coaches, course creators, and membership site owners who aspire to create financial freedom and a lifestyle they want for themselves and their family and also create a positive impact in their community and the world.Adaptive Marketing Program - Adaptive Marketing Program is an exclusive opportunity for online business owners, coaches, course creators, and membership site owners to play bigger and bolder in their business and explode their bank account with more clients!For a list of our resources & recommendations visit: https://onlinemarketingpodcast.com/learn-with-paul-melissa/Connect with us on social!Instagram: @realpaulpruitt & @realmelissapruittFacebook: @realpaulpruitt & @realmelissapruitt 

Sometimes when we create content, we get so close to it that we think “this is going to be amazing and everyone's going to love this”.But when we put it out there and it just doesn't hit right, we feel totally defeated and then we just stopWhat we always have to keep in mind is that marketing is all bout testing.That’s why we really need to pay attention to the feedback loop. It will help us in gaining that growth even faster by leaning in on topics that people are actually looking for.In this episode, we're sharing our number one way to build your list fast and create content that resonates with your audience.Find the full show notes here: https://onlinemarketingpodcast.com/fast-track-your-email-list-growth/Resources:Adaptive Inner Circle - The Adaptive Inner Circle with Paul & Melissa Pruitt is an epic 12-month experience for online business owners, coaches, course creators, and membership site owners who aspire to create financial freedom and a lifestyle they want for themselves and their family and also create a positive impact in their community and the world.Adaptive Marketing Program - Adaptive Marketing Program is an exclusive opportunity for online business owners, coaches, course creators, and membership site owners to play bigger and bolder in their business and explode their bank account with more clients!For a list of our resources & recommendations visit: https://onlinemarketingpodcast.com/learn-with-paul-melissa/Connect with us on social!Instagram: @realpaulpruitt & @realmelissapruittFacebook: @realpaulpruitt & @realmelissapruitt 

In this episode of our Mastermind Series, we are discussing how to attract an audience to your challenge through the right messaging that offers a clear and tangible result and will set you apart from the competition, as well as Facebook ads that target the right audience.Resources:Adaptive Inner Circle - The Adaptive Inner Circle with Paul & Melissa Pruitt is an epic 12-month experience for online business owners, coaches, course creators, and membership site owners who aspire to create financial freedom and a lifestyle they want for themselves and their family and also create a positive impact in their community and the world.Adaptive Marketing Program - Adaptive Marketing Program is an exclusive opportunity for online business owners, coaches, course creators, and membership site owners to play bigger and bolder in their business and explode their bank account with more clients!For a list of our resources & recommendations visit: https://onlinemarketingpodcast.com/learn-with-paul-melissa/Connect with us on social!Instagram: @realpaulpruitt & @realmelissapruittFacebook: @realpaulpruitt & @realmelissapruitt 

Guess what! Now is the absolute best time for you to start a membership. Here's why…With a membership, it really allows you to give your audience an awesome, ongoing experience. It allows you to support them, it allows you to give them an experience where they could receive something on a regular basis from you. It allows them to have many touch points along the way and allows you to see the transformation that they're making too.Plus, as a business owner, it's going to give you that recurring income, give you that stability so that you can do more things in your business, that you have more opportunities to really help people in an even bigger way.It’s a win-win for everyone!Resources:Adaptive Inner Circle - The Adaptive Inner Circle with Paul & Melissa Pruitt is an epic 12-month experience for online business owners, coaches, course creators, and membership site owners who aspire to create financial freedom and a lifestyle they want for themselves and their family and also create a positive impact in their community and the world.Adaptive Marketing Program - Adaptive Marketing Program is an exclusive opportunity for online business owners, coaches, course creators, and membership site owners to play bigger and bolder in their business and explode their bank account with more clients!For a list of our resources & recommendations visit: https://onlinemarketingpodcast.com/learn-with-paul-melissa/Connect with us on social!Instagram: @realpaulpruitt & @realmelissapruittFacebook: @realpaulpruitt & @realmelissapruitt 

Launches can be overwhelming with so many moving parts going on at the same time.You've worked really hard, you put a lot of time and energy into it. You really want it to do well, and it can get very emotional at times. But the important thing is that you’re putting yourself out there, which is what most people do not do. That is a big accomplishment, congratulations!So don’t forget to give yourself some grace during this period, because you’ll grow with each launch. Just keep launching!Resources:Adaptive Inner Circle - The Adaptive Inner Circle with Paul & Melissa Pruitt is an epic 12-month experience for online business owners, coaches, course creators, and membership site owners who aspire to create financial freedom and a lifestyle they want for themselves and their family and also create a positive impact in their community and the world.Adaptive Marketing Program - Adaptive Marketing Program is an exclusive opportunity for online business owners, coaches, course creators, and membership site owners to play bigger and bolder in their business and explode their bank account with more clients!For a list of our resources & recommendations visit: https://onlinemarketingpodcast.com/learn-with-paul-melissa/Connect with us on social!Instagram: @realpaulpruitt & @realmelissapruittFacebook: @realpaulpruitt & @realmelissapruitt 

 Build your email list 365 days a year. Always be list-building.Yes, seriously, you have the opportunity every day even if it is to attract just one more right person into your email list. If you could gather one person a day, you would have 365 people on your email list at the end of that year.Now of course that might not be the vanity metric that you want. But wouldn't you rather have a small list of really tuned-in people rather than a big list of people that aren’t interested? You can do that; you just need to keep it simple when you’re building your lists. So, what can you do today that would attract at least one next right person? Resources:Adaptive Inner Circle - The Adaptive Inner Circle with Paul & Melissa Pruitt is an epic 12-month experience for online business owners, coaches, course creators, and membership site owners who aspire to create financial freedom and a lifestyle they want for themselves and their family and also create a positive impact in their community and the world.Adaptive Marketing Program - Adaptive Marketing Program is an exclusive opportunity for online business owners, coaches, course creators, and membership site owners to play bigger and bolder in their business and explode their bank account with more clients!For a list of our resources & recommendations visit: https://onlinemarketingpodcast.com/learn-with-paul-melissa/Connect with us on social!Instagram: @realpaulpruitt & @realmelissapruittFacebook: @realpaulpruitt & @realmelissapruitt 

Sometimes we create a business or a career that we eventually don't love anymore. But it was not one intentional decision that leads us there. Over time, we made micro-commitments, saying yes to certain things and turning down other things.And then one day, we suddenly wake up and realize that we are not happy or fulfilled anymore with what we are doing. In this episode, we are discussing the importance of giving ourselves permission to evaluate, pivot, and possibly reboot our business from time to time in order to create a membership that truly serves us and our current needs.Find the full show notes here: https://onlinemarketingpodcast.com/how-to-reboot-your-business-for-sustainable-membership-growth/Resources:Free Membership Guide- You’ll learn the exact steps to take to build a successful membership business around what you already know, love, and do! Ready to reclaim your time and attract a community of paying members? Adaptive Inner Circle - The Adaptive Inner Circle with Paul & Melissa Pruitt is an epic 12-month experience for online business owners, coaches, course creators, and membership site owners who aspire to create financial freedom and a lifestyle they want for themselves and their family and also create a positive impact in their community and the world.Adaptive Marketing Program - Adaptive Marketing Program is an exclusive opportunity for online business owners, coaches, course creators, and membership site owners to play bigger and bolder in their business and explode their bank account with more clients!For a list of our resources & recommendations visit: https://onlinemarketingpodcast.com/learn-with-paul-melissa/Connect with us on social!Instagram: @realpaulpruitt & @realmelissapruittFacebook: @realpaulpruitt & @realmelissapruitt 

Have you ever been in one of those relationships where you got friend-zoned? Well, you know what, that might be exactly what you’re doing with your audience! We see this often in the online marketing space, where people are getting free-zoned by their potential customers.What does this mean? When you put people in that free mechanism for so long, and you nurture them for so long, you’ve basically groomed them to expect free from you and never buy anything.We don’t want to be free-zoned; we want to build that relationship; we want a commitment. So just like dating, we can’t free-zone our audience. I want you to think about it, are you free-zoning your people? Or are you giving them offers that they are perfectly aligned with, and that they would love to purchase from you?So, remember, it’s okay to make more offers. Stop putting people in the free zone!Resources:Adaptive Inner Circle - The Adaptive Inner Circle with Paul & Melissa Pruitt is an epic 12-month experience for online business owners, coaches, course creators, and membership site owners who aspire to create financial freedom and a lifestyle they want for themselves and their family and also create a positive impact in their community and the world.Adaptive Marketing Program - Adaptive Marketing Program is an exclusive opportunity for online business owners, coaches, course creators, and membership site owners to play bigger and bolder in their business and explode their bank account with more clients!For a list of our resources & recommendations visit: https://onlinemarketingpodcast.com/learn-with-paul-melissa/Connect with us on social!Instagram: @realpaulpruitt & @realmelissapruittFacebook: @realpaulpruitt & @realmelissapruitt 

In this episode, we are discussing the most common mistakes people make when running Facebook Ads.We are looking at why you are not getting the expected results from your Ads, how to avoid the most common mistakes and how to set yourself up for success.Find the full show notes here: https://onlinemarketingpodcast.com/the-biggest-facebook-ads-mistakes-and-how-to-prevent-them/Resources:Ads Challenge - Sign up for our free Ads Challenge and learn how to create Facebook ads that transform strangers into raving clients! Adaptive Inner Circle - The Adaptive Inner Circle with Paul & Melissa Pruitt is an epic 12-month experience for online business owners, coaches, course creators, and membership site owners who aspire to create financial freedom and a lifestyle they want for themselves and their family and also create a positive impact in their community and the world.Adaptive Marketing Program - Adaptive Marketing Program is an exclusive opportunity for online business owners, coaches, course creators, and membership site owners to play bigger and bolder in their business and explode their bank account with more clients!For a list of our resources & recommendations visit: https://onlinemarketingpodcast.com/learn-with-paul-melissa/Connect with us on social!Instagram: @realpaulpruitt & @realmelissapruittFacebook: @realpaulpruitt & @realmelissapruitt 

In this episode  of our Mastermind Series, we are discussing what you should be looking out for when starting your membership:What deliverables to includeHow to avoid overwhelmHow to make exclusive membership content available to the general public without devaluating your programHow to avoid grooming freebie seekers instead of paying membersHow to convert one-off clients into monthly paying members.Resources:Adaptive Inner Circle - The Adaptive Inner Circle with Paul & Melissa Pruitt is an epic 12-month experience for online business owners, coaches, course creators, and membership site owners who aspire to create financial freedom and a lifestyle they want for themselves and their family and also create a positive impact in their community and the world.Adaptive Marketing Program - Adaptive Marketing Program is an exclusive opportunity for online business owners, coaches, course creators, and membership site owners to play bigger and bolder in their business and explode their bank account with more clients!For a list of our resources & recommendations visit: https://onlinemarketingpodcast.com/learn-with-paul-melissa/Connect with us on social!Instagram: @realpaulpruitt & @realmelissapruittFacebook: @realpaulpruitt & @realmelissapruitt 

Have you ever met someone that has tried to explain their product or service to you, but it’s so complex and so complicated that you were just like, “what?”.Well, I don’t want that to happen to you!When you’re creating a high converting offer versus one that doesn’t convert at all or that gets very low conversions, it comes down to how complicated you’ve made it.As human beings, we are pretty simple, we just want to know if what we’re buying is going to do what we desire. But when we’re marketing, many of us think we have to act differently, we put on this imaginary marketing hat and we start spewing out all kinds of crazy information, and we think this is what we are supposed to say, because it’s marketing.We get caught up trying to explain all of that techno babble, and at the end of the day, we just need to give people clarity. What do they already desire? What is your offer? And then between where they are now and where they want to be, is the transformation. And it’s your offer that provides the transformation, it’s the vehicle to get them from where they are now to where they desire to be.Marketing can be simple. I really want that to resonate with you because a lot of us think that it has to be some advanced, crazy thing, but I’m telling you, the best copywriters in the world, they pay attention to their customer, they pay attention to the language that their audience is already using, and then they use that language in their marketing.Keep it simple, make it clear, give clarity, get out of the way, don’t create friction… give high converting offers! Resources:Adaptive Inner Circle - The Adaptive Inner Circle with Paul & Melissa Pruitt is an epic 12-month experience for online business owners, coaches, course creators, and membership site owners who aspire to create financial freedom and a lifestyle they want for themselves and their family and also create a positive impact in their community and the world.Adaptive Marketing Program - Adaptive Marketing Program is an exclusive opportunity for online business owners, coaches, course creators, and membership site owners to play bigger and bolder in their business and explode their bank account with more clients!For a list of our resources & recommendations visit: https://onlinemarketingpodcast.com/learn-with-paul-melissa/Connect with us on social!Instagram: @realpaulpruitt & @realmelissapruittFacebook: @realpaulpruitt & @realmelissapruitt 

Now a lot of people look at Melissa and I's successes, they see the multiple offers that we do, they see all the things and it's very common that people come up to us. And they're like, oh, we want to do you have multiple memberships, you have a bunch of offers and things and what they don't realize it's taken us many years to get here.We actually only put one offer at a time in the marketplace. We tweaked it, we tested it, we got it down to the point that allowed us to freedom in the time and energy and space to then create the next logical step for the next offer.If you just compare and look over at our entire frontal system, you would in a blink go, ”oh, I need to do all of that”.And it's like, no, we didn't just do all of that. Give yourself some grace. You're not racing anyone else. You're on your own race. You're on your own journey. Give yourself permission to just steadily make progress.Resources:Adaptive Inner Circle - The Adaptive Inner Circle with Paul & Melissa Pruitt is an epic 12-month experience for online business owners, coaches, course creators, and membership site owners who aspire to create financial freedom and a lifestyle they want for themselves and their family and also create a positive impact in their community and the world.Adaptive Marketing Program - Adaptive Marketing Program is an exclusive opportunity for online business owners, coaches, course creators, and membership site owners to play bigger and bolder in their business and explode their bank account with more clients!For a list of our resources & recommendations visit: https://onlinemarketingpodcast.com/learn-with-paul-melissa/Connect with us on social!Instagram: @realpaulpruitt & @realmelissapruittFacebook: @realpaulpruitt & @realmelissapruitt 

With marketing, one of the ways that you can get back the expenses that you've paid into, some of your paid advertising to acquire clients, is to have a lot of smaller products to offer your audience as a way to work with them but also, it's going to recoup that cost.When you're thinking about ways to create small offers and ways to work with your audience, think about the pain points that they have. What is one small thing that you can solve for them with an offer?- Maybe it's an e-book that's going to explain the process that you do.- Maybe it's a tutorial of you showing a step-by-step process.A lot of times we over-complicate our offers and thinking that has to be this major, big thing and of course as entrepreneurs and online business owners, a lot of us have those signature programs. But keep in mind there are a lot of opportunities to work with our audiences with smaller offers, offers that are very specific and are going to solve a specific problem for them.What are some different ways that you can work with your audience with smaller offers?Resources:Adaptive Inner Circle - The Adaptive Inner Circle with Paul & Melissa Pruitt is an epic 12-month experience for online business owners, coaches, course creators, and membership site owners who aspire to create financial freedom and a lifestyle they want for themselves and their family and also create a positive impact in their community and the world.Adaptive Marketing Program - Adaptive Marketing Program is an exclusive opportunity for online business owners, coaches, course creators, and membership site owners to play bigger and bolder in their business and explode their bank account with more clients!For a list of our resources & recommendations visit: https://onlinemarketingpodcast.com/learn-with-paul-melissa/Connect with us on social!Instagram: @realpaulpruitt & @realmelissapruittFacebook: @realpaulpruitt & @realmelissapruitt 

You're putting together your membership, you have a great idea, you’re almost ready to do it…Now I want you to promise me something…I want you to just start. I want you to take action! You know, a lot of times we stop ourselves, because we don't have things set up exactly as we want. Maybe we don't have a platform ready, maybe we're not exactly sure of the deliverables that we're going to do, but I want you to just start, that's the first step is just to take that action. Here's the thing, when you take the action and you get that momentum going, it's going to motivate you and you're going to create more excitement, not just for yourself, but for the community around you, for the people that you're trying to attract to come into your membership. Pick a date, decide when you're going to get started and get it out there to start really making an impact with people. They're waiting for you and you just have to get started, so start! Resources:Adaptive Inner Circle - The Adaptive Inner Circle with Paul & Melissa Pruitt is an epic 12-month experience for online business owners, coaches, course creators, and membership site owners who aspire to create financial freedom and a lifestyle they want for themselves and their family and also create a positive impact in their community and the world.Adaptive Marketing Program - Adaptive Marketing Program is an exclusive opportunity for online business owners, coaches, course creators, and membership site owners to play bigger and bolder in their business and explode their bank account with more clients!For a list of our resources & recommendations visit: https://onlinemarketingpodcast.com/learn-with-paul-melissa/Connect with us on social!Instagram: @realpaulpruitt & @realmelissapruittFacebook: @realpaulpruitt & @realmelissapruitt 

In this episode, we pull back the curtain on our highest-converting challenge launch. We took a chance and launched our first public challenge with just a week of planning. Despite the short runway, it was a success. By learning from our mistakes and feedback, we were able to improve the challenge and generate over six figures just six months later. The key is to not strive for perfection, but instead get started and improve over time based on experience and feedback.And when you have everything really tuned in, you don't have to reinvent the wheel.Rinse and repeat your launches, reusing your assets and making small tweaks to improve, providing value to new audiences and generating predictable, sustainable revenue.Find the full show notes here: https://onlinemarketingpodcast.com/the-secret-sauce-to-our-top-performing-challenge-launch/Resources:Challenge Launch Challenge - We’ll pull back the curtain and show you exactly what we've been doing the past couple of years with Challenges & Launches and led us to make a million dollars this year! Adaptive Inner Circle - The Adaptive Inner Circle with Paul & Melissa Pruitt is an epic 12-month experience for online business owners, coaches, course creators, and membership site owners who aspire to create financial freedom and a lifestyle they want for themselves and their family and also create a positive impact in their community and the world.Adaptive Marketing Program - Adaptive Marketing Program is an exclusive opportunity for online business owners, coaches, course creators, and membership site owners to play bigger and bolder in their business and explode their bank account with more clients!For a list of our resources & recommendations visit: https://onlinemarketingpodcast.com/learn-with-paul-melissa/Connect with us on social!Instagram: @realpaulpruitt & @realmelissapruittFacebook: @realpaulpruitt & @realmelissapruitt 

Truth bomb: The most successful marketers are the ones that are adaptive.Now what exactly does that mean? It means they’re not set in their ways and they’re willing to try new things.We are creatures of habit, it’s human nature, we don’t like change. But in order to move forward, we need to adapt. This applies to everything in life, but as marketers, in order to get our message out into the world, we have to adapt sometimes with the way that we reach people, and that often includes letting go of some of the marketing methods that we’ve used in the past. Anytime you are presented with an idea that you’re not sure about, I want you to take a deep breath and just listen with an open mind. That’s the first step to being adaptive! Be careful to refrain from that self talk or automatic response of, “no, that won’t work for me” or “yeah, but that’s different in my industry” or “yeah but…”.Just stop and listen with an open mind!To be successful, you need to roll with the punches, roll with the changes, be adaptive when things change in life and mold to whatever is going on in the world so that you can get your message out effectively.So, listen with that open mind and be adaptive!Resources:Adaptive Inner Circle - The Adaptive Inner Circle with Paul & Melissa Pruitt is an epic 12-month experience for online business owners, coaches, course creators, and membership site owners who aspire to create financial freedom and a lifestyle they want for themselves and their family and also create a positive impact in their community and the world.Adaptive Marketing Program - Adaptive Marketing Program is an exclusive opportunity for online business owners, coaches, course creators, and membership site owners to play bigger and bolder in their business and explode their bank account with more clients!For a list of our resources & recommendations visit: https://onlinemarketingpodcast.com/learn-with-paul-melissa/Connect with us on social!Instagram: @realpaulpruitt & @realmelissapruittFacebook: @realpaulpruitt & @realmelissapruitt 

Just even the word “influencer” in general kind of has a very negative connotation to it these days.In this episode, we are talking about the difference between being an influencer and being influenced.We are discussing how to influence people in a positive direction through a clear process, that links your social media marketing to your list building to your actual launch in perfect alignment and guides them into your offers.This way, you can have a higher impact with the least amount of effort. Find the full show notes here: https://onlinemarketingpodcast.com/influence-with-ease-by-using-a-clear-simple-process/Resources:Influenced Course -  Positively influence your audience and guide them into a buying decision with less effortAdaptive Inner Circle - The Adaptive Inner Circle with Paul & Melissa Pruitt is an epic 12-month experience for online business owners, coaches, course creators, and membership site owners who aspire to create financial freedom and a lifestyle they want for themselves and their family and also create a positive impact in their community and the world.Adaptive Marketing Program - Adaptive Marketing Program is an exclusive opportunity for online business owners, coaches, course creators, and membership site owners to play bigger and bolder in their business and explode their bank account with more clients!For a list of our resources & recommendations visit: https://onlinemarketingpodcast.com/learn-with-paul-melissa/Connect with us on social!Instagram: @realpaulpruitt & @realmelissapruittFacebook: @realpaulpruitt & @realmelissapruitt 

Webinars are your chance to guide people through an entire story arc and into an informed buying decision while addressing objections at the same time.But other times, webinars can be too time-consuming and ineffective.In this episode of our Mastermind Series, we discuss when you should consider doing a webinar as a launch mechanism for your membership and how to turn it into quality evergreen content that converts.Resources:Adaptive Inner Circle - The Adaptive Inner Circle with Paul & Melissa Pruitt is an epic 12-month experience for online business owners, coaches, course creators, and membership site owners who aspire to create financial freedom and a lifestyle they want for themselves and their family and also create a positive impact in their community and the world.Adaptive Marketing Program - Adaptive Marketing Program is an exclusive opportunity for online business owners, coaches, course creators, and membership site owners to play bigger and bolder in their business and explode their bank account with more clients!For a list of our resources & recommendations visit: https://onlinemarketingpodcast.com/learn-with-paul-melissa/Connect with us on social!Instagram: @realpaulpruitt & @realmelissapruittFacebook: @realpaulpruitt & @realmelissapruitt 

You don't need thousands of people in your launch. You just need the right people! So don’t get caught up in the numbers, comparing yourself to your peers when you're going through a launch process. Instead, focus on the quality of people that are coming into your launches! Really look at the people that are coming in and through your launch as individuals that have problems and needs. Show them how your offer can help them and paint a picture of the opportunities that your transformation provides for them.And with smaller groups, you’ll be able to have more quality conversations and connect at an even deeper level.So stop looking at the numbers and focus on the right people for your launch!Resources:Adaptive Inner Circle - The Adaptive Inner Circle with Paul & Melissa Pruitt is an epic 12-month experience for online business owners, coaches, course creators, and membership site owners who aspire to create financial freedom and a lifestyle they want for themselves and their family and also create a positive impact in their community and the world.Adaptive Marketing Program - Adaptive Marketing Program is an exclusive opportunity for online business owners, coaches, course creators, and membership site owners to play bigger and bolder in their business and explode their bank account with more clients!For a list of our resources & recommendations visit: https://onlinemarketingpodcast.com/learn-with-paul-melissa/Connect with us on social!Instagram: @realpaulpruitt & @realmelissapruittFacebook: @realpaulpruitt & @realmelissapruitt 

6 easy things to think about when it comes to your target audience!When it comes to getting to know our audience and really understanding who they are, a lot of times we overcomplicate it. Instead, keep it simple. Try using open-ended questions to connect with them: who, what, when, where, why and how!What are the things your audience is interested in? What are the things they desire? What are their pain points? Why are they seeking help? What’s going on in their lives right now? Why are they looking for a solution? How can you help them?Put yourself in their shoes and figure out what they’re experiencing. Imagine what their day-to-day life is like. That will give you a better understanding of what kind of solutions they are seeking and how you can better help them.Resources:Adaptive Inner Circle - The Adaptive Inner Circle with Paul & Melissa Pruitt is an epic 12-month experience for online business owners, coaches, course creators, and membership site owners who aspire to create financial freedom and a lifestyle they want for themselves and their family and also create a positive impact in their community and the world.Adaptive Marketing Program - Adaptive Marketing Program is an exclusive opportunity for online business owners, coaches, course creators, and membership site owners to play bigger and bolder in their business and explode their bank account with more clients!For a list of our resources & recommendations visit: https://onlinemarketingpodcast.com/learn-with-paul-melissa/Connect with us on social!Instagram: @realpaulpruitt & @realmelissapruittFacebook: @realpaulpruitt & @realmelissapruitt 

When it comes to list building, you only need to solve one problem for your audience. You don’t need to solve all their problems at once! I know it's super tempting and you want to help and solve a lot of their problems all in one sitting but when you do that, it can be very overwhelming for them. If we're overwhelming them with too much information, they're not going to watch a video, they're not going to read a PDF, and that really important resource you created is going to collect digital dust! Instead, make an impact with one problem they’re having, give them a solution, give them a quick win and it's going to naturally bridge into your offer. Remember, one problem at a time. Resources:Adaptive Inner Circle - The Adaptive Inner Circle with Paul & Melissa Pruitt is an epic 12-month experience for online business owners, coaches, course creators, and membership site owners who aspire to create financial freedom and a lifestyle they want for themselves and their family and also create a positive impact in their community and the world.Adaptive Marketing Program - Adaptive Marketing Program is an exclusive opportunity for online business owners, coaches, course creators, and membership site owners to play bigger and bolder in their business and explode their bank account with more clients!For a list of our resources & recommendations visit: https://onlinemarketingpodcast.com/learn-with-paul-melissa/Connect with us on social!Instagram: @realpaulpruitt & @realmelissapruittFacebook: @realpaulpruitt & @realmelissapruitt 

In this episode, we discuss our most effective method for product launches: challenges.Challenges are flexible, modular and can be live or evergreen. They give small, quick wins that build excitement and show people what’s really possible for them.As people experience wins, they build trust in you. In a short time, you can position yourself as an expert and build rapport to lead people to your paid offers.The keys to an effective challenge launch are to keep it simple and don’t overwhelm people with too many steps. Simple wins build momentum and keep people engaged.This will prime your audience for the next logical step, your offer.Find the full show notes here: https://onlinemarketingpodcast.com/the-best-way-to-launch-for-maximum-success/Resources:Challenge Launch Challenge - We’ll pull back the curtain and show you exactly what we've been doing the past couple of years with Challenges & Launches and led us to make a million dollars this year!Adaptive Inner Circle - The Adaptive Inner Circle with Paul & Melissa Pruitt is an epic 12-month experience for online business owners, coaches, course creators, and membership site owners who aspire to create financial freedom and a lifestyle they want for themselves and their family and also create a positive impact in their community and the world.Adaptive Marketing Program - Adaptive Marketing Program is an exclusive opportunity for online business owners, coaches, course creators, and membership site owners to play bigger and bolder in their business and explode their bank account with more clients!For a list of our resources & recommendations visit: https://onlinemarketingpodcast.com/learn-with-paul-melissa/Connect with us on social!Instagram: @realpaulpruitt & @realmelissapruittFacebook: @realpaulpruitt & @realmelissapruitt 

What’s the most common mistake that people make during a launch?They over-teach and over-deliver content.They are thinking: “I need to deliver. I need to show up with my best stuff.” Yes, you should definitely do that. But if you overwhelm people and make them feel that your launch content is everything that they actually need to have the transformation that you're promising, they will not desire to come into your offer.So find the right balance between giving value during your launch and leaving your audience to desire more.Resources:Adaptive Inner Circle - The Adaptive Inner Circle with Paul & Melissa Pruitt is an epic 12-month experience for online business owners, coaches, course creators, and membership site owners who aspire to create financial freedom and a lifestyle they want for themselves and their family and also create a positive impact in their community and the world.Adaptive Marketing Program - Adaptive Marketing Program is an exclusive opportunity for online business owners, coaches, course creators, and membership site owners to play bigger and bolder in their business and explode their bank account with more clients!For a list of our resources & recommendations visit: https://onlinemarketingpodcast.com/learn-with-paul-melissa/Connect with us on social!Instagram: @realpaulpruitt & @realmelissapruittFacebook: @realpaulpruitt & @realmelissapruitt 

What is the perfect ads budget?The answer might surprise you: It’s limitless.When your marketing is really tuned in, you have a pretty good idea of how many clients you will bring in and what the lifetime value of those clients is, then it doesn’t matter how much you are spending.In this episode, we are discussing how to create multiple transaction points and consistent income that you can reinvest into your ads and don’t have to worry less about your ads budget.Find the full show notes here: https://onlinemarketingpodcast.com/creating-reliable-income-streams-with-ads/Resources:Online Marketing Podcast - where we help Course Creators, Membership Owners & Coaches market and sell their offers Adaptive Inner Circle - The Adaptive Inner Circle with Paul & Melissa Pruitt is an epic 12-month experience for online business owners, coaches, course creators, and membership site owners who aspire to create financial freedom and a lifestyle they want for themselves and their family and also create a positive impact in their community and the world.Adaptive Marketing Program - Adaptive Marketing Program is an exclusive opportunity for online business owners, coaches, course creators, and membership site owners to play bigger and bolder in their business and explode their bank account with more clients!For a list of our resources & recommendations visit: https://onlinemarketingpodcast.com/learn-with-paul-melissa/Connect with us on social!Instagram: @realpaulpruitt & @realmelissapruittFacebook: @realpaulpruitt & @realmelissapruitt 

In this episode of our Mastermind Series, we are discussing how to leverage your milestones and use them for social proof, as well as how to save yourself time by batch-creating milestones ahead of time.Resources:Challenge Launch Challenge -We’ll pull back the curtain and show you exactly what we've been doing the past couple of years with Challenges & Launches and led us to make a million dollars this year!Adaptive Inner Circle - The Adaptive Inner Circle with Paul & Melissa Pruitt is an epic 12-month experience for online business owners, coaches, course creators, and membership site owners who aspire to create financial freedom and a lifestyle they want for themselves and their family and also create a positive impact in their community and the world.Adaptive Marketing Program - Adaptive Marketing Program is an exclusive opportunity for online business owners, coaches, course creators, and membership site owners to play bigger and bolder in their business and explode their bank account with more clients!For a list of our resources & recommendations visit: https://onlinemarketingpodcast.com/learn-with-paul-melissa/Connect with us on social!Instagram: @realpaulpruitt & @realmelissapruittFacebook: @realpaulpruitt & @realmelissapruitt 

When it comes to marketing and attracting clients, stop reinventing the wheel! There are companies out there, and there have been for many, many years that have done what you're trying to do, maybe even in the niche that you have, and they're attracting clients. If they’re attracting clients that means there is a system, a process, a framework, something that they're already doing that's causing people to buy. There is something that is already proven and that works! Instead of going through the trial-and-error process on your end, wasting time, wasting money, wasting financial resources and energy that we cannot get back, why not ride on somebody else's wheel? Why not use a framework that is already working, that's already tested, that's already tweaked in, that's dialed in? That is the perfect starting point. You don't need to reinvent the wheel. It's probably already created out there!Resources:Adaptive Inner Circle - The Adaptive Inner Circle with Paul & Melissa Pruitt is an epic 12-month experience for online business owners, coaches, course creators, and membership site owners who aspire to create financial freedom and a lifestyle they want for themselves and their family and also create a positive impact in their community and the world.Adaptive Marketing Program - Adaptive Marketing Program is an exclusive opportunity for online business owners, coaches, course creators, and membership site owners to play bigger and bolder in their business and explode their bank account with more clients!For a list of our resources & recommendations visit: https://onlinemarketingpodcast.com/learn-with-paul-melissa/Connect with us on social!Instagram: @realpaulpruitt & @realmelissapruittFacebook: @realpaulpruitt & @realmelissapruitt 

Be your own best customer. Now, what do I mean by that?If you think about it when we bring people into our world, we want the transformation, we want to be able to solve somebody's problem and help them. We want a repeat customer. We want a satisfied customer. We don't want people to be cheap. We don't want people to race to the bottom. We don't want to give low, bad quality service.We want to exceed expectations.Now, at the same time that comes with an investment, right? We want people to invest in our product and service and we need to do the same thing.Are we our own best customer? Are we setting ourselves up with the right habits?And that's what I'm going to recommend that you do.Resources:Adaptive Inner Circle - The Adaptive Inner Circle with Paul & Melissa Pruitt is an epic 12-month experience for online business owners, coaches, course creators, and membership site owners who aspire to create financial freedom and a lifestyle they want for themselves and their family and also create a positive impact in their community and the world.Adaptive Marketing Program - Adaptive Marketing Program is an exclusive opportunity for online business owners, coaches, course creators, and membership site owners to play bigger and bolder in their business and explode their bank account with more clients!For a list of our resources & recommendations visit: https://onlinemarketingpodcast.com/learn-with-paul-melissa/Connect with us on social!Instagram: @realpaulpruitt & @realmelissapruittFacebook: @realpaulpruitt & @realmelissapruitt 

What makes a high-converting headline? It’s important to remember that people buy from two different standpoints: the logical mind and the emotional mind. The logical buyers want to know all the details upfront and they want to make an informed decision. The emotional buyers are making decisions from the heart. They’re pulled by a story, a thought, a connection. How can you appeal to both? Mix it up, have fun and make sure you’re speaking to your entire audience! You’ve got this! Resources:Adaptive Inner Circle - The Adaptive Inner Circle with Paul & Melissa Pruitt is an epic 12-month experience for online business owners, coaches, course creators, and membership site owners who aspire to create financial freedom and a lifestyle they want for themselves and their family and also create a positive impact in their community and the world.Adaptive Marketing Program - Adaptive Marketing Program is an exclusive opportunity for online business owners, coaches, course creators, and membership site owners to play bigger and bolder in their business and explode their bank account with more clients!For a list of our resources & recommendations visit: https://onlinemarketingpodcast.com/learn-with-paul-melissa/Connect with us on social!Instagram: @realpaulpruitt & @realmelissapruittFacebook: @realpaulpruitt & @realmelissapruitt 

As small business owners, we often find ourselves overwhelmed, trying to do it all from start to finish and everything in between. But here's the truth: you don't have to do it alone.At some point, it's crucial to let go and bring others on board. Yes, it's okay to ask for help. Building a team of talented individuals around you is the key to unlocking your full potential and go farther than ever before.It's time to take that first step, knowing that you don't have to do it alone.Go further together!Find the full show notes here: https://onlinemarketingpodcast.com/how-to-plan-your-next-challenge-launch/Resources:Challenge Launch Challenge - We’ll pull back the curtain and show you exactly what we've been doing the past couple of years with Challenges & Launches and led us to make a million dollars this year!Adaptive Inner Circle - The Adaptive Inner Circle with Paul & Melissa Pruitt is an epic 12-month experience for online business owners, coaches, course creators, and membership site owners who aspire to create financial freedom and a lifestyle they want for themselves and their family and also create a positive impact in their community and the world.Adaptive Marketing Program - Adaptive Marketing Program is an exclusive opportunity for online business owners, coaches, course creators, and membership site owners to play bigger and bolder in their business and explode their bank account with more clients!For a list of our resources & recommendations visit: https://onlinemarketingpodcast.com/learn-with-paul-melissa/Connect with us on social!Instagram: @realpaulpruitt & @realmelissapruittFacebook: @realpaulpruitt & @realmelissapruitt 

You're the boss of your business so you get to decide what it looks like and how it feels.I think a lot of times we get stuck in this mentality that we have to do things a certain way, because that's what everyone says that we're supposed to do.But at the end of the day, we are building an online business that's supposed to serve us to serve ourselves, to serve our family, to allow us to make a bigger impact, to allow us to create financial freedom, time freedom for ourselves, and that means being the boss of our business.Remember that as you're creating your awesome offers, you get to be the boss, you get to decide what makes sense for you, your business, your life, your family, yourself. Don't create an offer you don't like, be intentional about the offers that you create, be intentional with the time you put into it, the energy put into it, the financial resources you put into it so that you really can create something that you love.Make sure you keep that in mind as you're creating these awesome offers and do what feels good for you! Resources:Adaptive Inner Circle - The Adaptive Inner Circle with Paul & Melissa Pruitt is an epic 12-month experience for online business owners, coaches, course creators, and membership site owners who aspire to create financial freedom and a lifestyle they want for themselves and their family and also create a positive impact in their community and the world.Adaptive Marketing Program - Adaptive Marketing Program is an exclusive opportunity for online business owners, coaches, course creators, and membership site owners to play bigger and bolder in their business and explode their bank account with more clients!For a list of our resources & recommendations visit: https://onlinemarketingpodcast.com/learn-with-paul-melissa/Connect with us on social!Instagram: @realpaulpruitt & @realmelissapruittFacebook: @realpaulpruitt & @realmelissapruitt 

Many people struggle to attract the right audience before their launch.They then end up promoting their launch to people that are not interested in their paid offers in the first place.In this episode, we are discussing how to hone in on potential buyers in your pre-launch conversations, by choosing the right topics that resonate with them, create excitement for your launch, and lead them naturally to an informed buying decision.Find the full show notes here: https://onlinemarketingpodcast.com/how-to-attract-more-buyers-for-your-launch/Resources:Launch Conversation Calendar - The Fill in the Blank Launch Conversation Calendar helps you know exactly what to say to your audience during every point of your launch from start to finish! Talk about your paid offer during every point of your launch like a natural conversation that strengthens the relationships with your audience and guides them to make an ethical buying decision.Adaptive Inner Circle - The Adaptive Inner Circle with Paul & Melissa Pruitt is an epic 12-month experience for online business owners, coaches, course creators, and membership site owners who aspire to create financial freedom and a lifestyle they want for themselves and their family and also create a positive impact in their community and the world.Adaptive Marketing Program - Adaptive Marketing Program is an exclusive opportunity for online business owners, coaches, course creators, and membership site owners to play bigger and bolder in their business and explode their bank account with more clients!For a list of our resources & recommendations visit: https://onlinemarketingpodcast.com/learn-with-paul-melissa/Connect with us on social!Instagram: @realpaulpruitt & @realmelissapruittFacebook: @realpaulpruitt & @realmelissapruitt 

In this episode of our Mastermind Series, we are discussing successful webinar strategies from the promotional stage, tuning your audience in, all the way to making the offer.Resources:Adaptive Inner Circle - The Adaptive Inner Circle with Paul & Melissa Pruitt is an epic 12-month experience for online business owners, coaches, course creators, and membership site owners who aspire to create financial freedom and a lifestyle they want for themselves and their family and also create a positive impact in their community and the world.Adaptive Marketing Program - Adaptive Marketing Program is an exclusive opportunity for online business owners, coaches, course creators, and membership site owners to play bigger and bolder in their business and explode their bank account with more clients!For a list of our resources & recommendations visit: https://onlinemarketingpodcast.com/learn-with-paul-melissa/Connect with us on social!Instagram: @realpaulpruitt & @realmelissapruittFacebook: @realpaulpruitt & @realmelissapruitt 

We often make the mistake of over-teaching during our launches. While giving value is important, too much teaching can overwhelm your audience, satisfy them prematurely and make them less receptive to your offers. Instead, inspire your audience by helping them adopt more empowering beliefs about what they can achieve. When they see new possibilities for themselves and experience some quick wins, they'll be more open-minded and excited about what you have to share.So don’t forget to teach less and inspire more during your launches.Resources:Adaptive Inner Circle - The Adaptive Inner Circle with Paul & Melissa Pruitt is an epic 12-month experience for online business owners, coaches, course creators, and membership site owners who aspire to create financial freedom and a lifestyle they want for themselves and their family and also create a positive impact in their community and the world.Adaptive Marketing Program - Adaptive Marketing Program is an exclusive opportunity for online business owners, coaches, course creators, and membership site owners to play bigger and bolder in their business and explode their bank account with more clients!For a list of our resources & recommendations visit: https://onlinemarketingpodcast.com/learn-with-paul-melissa/Connect with us on social!Instagram: @realpaulpruitt & @realmelissapruittFacebook: @realpaulpruitt & @realmelissapruitt 

Stop comparing other people's wins to your progress. You're not in a race with anyone else.A lot of times, we can get caught up in what we see on social media, judging our own progress and success based on what other people post.But what you don’t see is all the work, energy, trials and tribulations that they went through to get there.Remember, success isn't an overnight phenomenon. It's the result of consistent effort, taking one step at a time.Every day, make those small decisions and take those actions that move you forward. And don’t forget to celebrate the small wins along the way. Stay focused, stay the course, and go at your own pace.Resources:Adaptive Inner Circle - The Adaptive Inner Circle with Paul & Melissa Pruitt is an epic 12-month experience for online business owners, coaches, course creators, and membership site owners who aspire to create financial freedom and a lifestyle they want for themselves and their family and also create a positive impact in their community and the world.Adaptive Marketing Program - Adaptive Marketing Program is an exclusive opportunity for online business owners, coaches, course creators, and membership site owners to play bigger and bolder in their business and explode their bank account with more clients!For a list of our resources & recommendations visit: https://onlinemarketingpodcast.com/learn-with-paul-melissa/Connect with us on social!Instagram: @realpaulpruitt & @realmelissapruittFacebook: @realpaulpruitt & @realmelissapruitt 

You need to make more offers!Would you like to know one of the number one thing that has helped me become successful over and over again?It’s really quite simple: by making more offers! In this current moment in time, there are people in the world that are willing to invest in your product or service, that are willing to invest in you and what you give into this world. But if we don't make an offer, what happens? They're ready, willing and able today - right now. But they're in the active market right the second and they're going to go somewhere else to make that investment because we're totally invisible. The answer is always “no” to the offer that has never made. I challenge you today is to make more offers.We are attracting people into our world. We're putting out the messaging that's aligned to them. We're bringing them through our funnels, our online marketing. We are sharing our goodness into the world. But the thing is that if we aren’t giving them an opportunity to buy from us, we are free zoning those people, we are friend zoning them, right? We need to lean in, we need to feel more secure and confident and make more offers.When is the last time that you made an offer to your people? Let me know, because I think at the end of the day, we all need to make more offers! Resources:Adaptive Inner Circle - The Adaptive Inner Circle with Paul & Melissa Pruitt is an epic 12-month experience for online business owners, coaches, course creators, and membership site owners who aspire to create financial freedom and a lifestyle they want for themselves and their family and also create a positive impact in their community and the world.Adaptive Marketing Program - Adaptive Marketing Program is an exclusive opportunity for online business owners, coaches, course creators, and membership site owners to play bigger and bolder in their business and explode their bank account with more clients!For a list of our resources & recommendations visit: https://onlinemarketingpodcast.com/learn-with-paul-melissa/Connect with us on social!Instagram: @realpaulpruitt & @realmelissapruittFacebook: @realpaulpruitt & @realmelissapruitt 

In this episode, we are showing you how to create a content flow that is streamlined,  that will attract the right audience, and guide them toward your offers.This framework will help you to be more intentional with your content creation and delivery. So you can take your audience on a clear path, from coming into your world to speaking into their most important problems,  giving them small wins,  and ultimately signing up for your offers.Find the full show notes here: https://onlinemarketingpodcast.com/how-to-make-your-content-flow-directly-to-your-offers/Resources:Content Flow Framework - Want an easy and simple way to create content? Grab our Content Flow Framework to get started with creating and delivering all of your content, whether it's in written, audio, or video format!Adaptive Inner Circle - The Adaptive Inner Circle with Paul & Melissa Pruitt is an epic 12-month experience for online business owners, coaches, course creators, and membership site owners who aspire to create financial freedom and a lifestyle they want for themselves and their family and also create a positive impact in their community and the world.Adaptive Marketing Program - Adaptive Marketing Program is an exclusive opportunity for online business owners, coaches, course creators, and membership site owners to play bigger and bolder in their business and explode their bank account with more clients!For a list of our resources & recommendations visit: https://onlinemarketingpodcast.com/learn-with-paul-melissa/Connect with us on social!Instagram: @realpaulpruitt & @realmelissapruittFacebook: @realpaulpruitt & @realmelissapruitt 

Launches can be overwhelming with so many moving parts going on at the same time.You've worked really hard, you put a lot of time and energy into it. You really want it to do well, and it can get very emotional at times. But the important thing is that you’re putting yourself out there, which is what most people do not do. That is a big accomplishment, congratulations!So don’t forget to give yourself some grace during this period, because you’ll grow with each launch. Just keep launching!Resources:Adaptive Inner Circle - The Adaptive Inner Circle with Paul & Melissa Pruitt is an epic 12-month experience for online business owners, coaches, course creators, and membership site owners who aspire to create financial freedom and a lifestyle they want for themselves and their family and also create a positive impact in their community and the world.Adaptive Marketing Program - Adaptive Marketing Program is an exclusive opportunity for online business owners, coaches, course creators, and membership site owners to play bigger and bolder in their business and explode their bank account with more clients!For a list of our resources & recommendations visit: https://onlinemarketingpodcast.com/learn-with-paul-melissa/Connect with us on social!Instagram: @realpaulpruitt & @realmelissapruittFacebook: @realpaulpruitt & @realmelissapruitt 

As entrepreneurs, we’re always told we have to list build, list build, list build. That's what you hear all the time in marketing, right?Where we see a lot of people go wrong is they put the most random things into the marketplace when it comes to building a list. And then they get a list of people that aren’t really that interested in their main product/service offering. In this episode, we are discussing how to create a quality list with the right people by basing your list building on what you actually are going to offer them later on.And remember when you’re building your list, you don't necessarily have to build a list with a lot of people on it. You just need a quality list of the right people! Find the full show notes here: https://onlinemarketingpodcast.com/how-to-make-your-messaging-connect-with-your-ideal-clients/Resources:Creating the Perfect List Building Experience Guide - Grab our guide to get started with building your list with ideal people for your offers!Adaptive Inner Circle - The Adaptive Inner Circle with Paul & Melissa Pruitt is an epic 12-month experience for online business owners, coaches, course creators, and membership site owners who aspire to create financial freedom and a lifestyle they want for themselves and their family and also create a positive impact in their community and the world.Adaptive Marketing Program - Adaptive Marketing Program is an exclusive opportunity for online business owners, coaches, course creators, and membership site owners to play bigger and bolder in their business and explode their bank account with more clients!For a list of our resources & recommendations visit: https://onlinemarketingpodcast.com/learn-with-paul-melissa/Connect with us on social!Instagram: @realpaulpruitt & @realmelissapruittFacebook: @realpaulpruitt & @realmelissapruitt 

In this episode of our Mastermind Series, we are discussing how to use social media to grow your email list effectively by- making yourself visible in the right places- creating a daily routine of giving value to your target audience- and creating relevance while paying attention to social cues in the online space.Resources:Adaptive Inner Circle - The Adaptive Inner Circle with Paul & Melissa Pruitt is an epic 12-month experience for online business owners, coaches, course creators, and membership site owners who aspire to create financial freedom and a lifestyle they want for themselves and their family and also create a positive impact in their community and the world.Adaptive Marketing Program - Adaptive Marketing Program is an exclusive opportunity for online business owners, coaches, course creators, and membership site owners to play bigger and bolder in their business and explode their bank account with more clients!For a list of our resources & recommendations visit: https://onlinemarketingpodcast.com/learn-with-paul-melissa/Connect with us on social!Instagram: @realpaulpruitt & @realmelissapruittFacebook: @realpaulpruitt & @realmelissapruitt 

I want you to take a moment,stop what you're doing and really start to think about where you're leading your audience.Oftentimes as entrepreneurs we get really excited,we love what we're doing and we put things out there in the world that we want our audience to dive into,and sometimes that content is great and sometimes that content might lead our audience on a crazy path with no clear direction! This is why it’s so important to start and begin with the end in mind.It’s up to us to think about where we're leading our audience. What path do we want to take them down? And how are we going to lead them to it?We need to be super intentional with the things that we're putting out there so we can lead our people in that direction, and we can bring them down the right path.Are you leading your audience in the right direction? Resources:Adaptive Inner Circle - The Adaptive Inner Circle with Paul & Melissa Pruitt is an epic 12-month experience for online business owners, coaches, course creators, and membership site owners who aspire to create financial freedom and a lifestyle they want for themselves and their family and also create a positive impact in their community and the world.Adaptive Marketing Program - Adaptive Marketing Program is an exclusive opportunity for online business owners, coaches, course creators, and membership site owners to play bigger and bolder in their business and explode their bank account with more clients!For a list of our resources & recommendations visit: https://onlinemarketingpodcast.com/learn-with-paul-melissa/Connect with us on social!Instagram: @realpaulpruitt & @realmelissapruittFacebook: @realpaulpruitt & @realmelissapruitt