Oh, my goodness, here comes the controversy... You do not have to give all the good stuff away for free!Often in marketing circles, you’ll hear people say that you need to give your good stuff away for free in order to lead people in. And I want to put a little asterisk right there beside that statement.I'm going to have you sit back and think about this...Of course, we want to attract and bring people to our offer, our coaching program, our course, our membership, or whatever our thing is but we need to look at this a little differently. We don't want to put junk into the market, but we also don’t want to give all the good stuff away for free!Everything that we cover, whatever info we provide is to give people a little taste, it's just a sample of the real thing. It’s to draw them in so they want the real deal.So, go ahead and put your best stuff out there, but with a little asterisk. Give them a sample and create a desire for more!Resources: Adaptive Inner Circle - The Adaptive Inner Circle is an epic 12-month experience for online business owners, coaches, course creators, and membership site owners who aspire to create financial freedom and a lifestyle they want for themselves and their family and also create a positive impact in their community and the world.Adaptive Marketing Program - The Adaptive Marketing Program is an exclusive opportunity for online business owners, coaches, course creators, and membership site owners to play bigger and bolder in their business and explode their bank account with more clients!For a list of our resources & recommendations visit: https://onlinemarketingpodcast.com/learn-with-paul-melissa/Connect with us on social!Instagram: @realpaulpruitt & @realmelissapruitt Facebook: @realpaulpruitt & @realmelissapruitt 

 How do you price your product or service?What price should your product, service, coaching program, membership course be at?Now here's the thing, in the open world right now there are people that are hunting for free or low-cost everywhere. They’re searching the Walmarts of the world, the Amazons of the world, they're looking on YouTube, on Google, they're searching and hunting in Facebook groups and on Instagram accounts… they're hunting for free or low cost.Yes, there are going to be way more people that want free or low cost in every single market or niche that's out there in the world. But.. at the exact same time, there are a lot of people in the world right now that are willing to make a very serious investment in our product and service.So I recommend when it comes to pricing is that we really need to know our audience, we really need to know the transformation. What is the problem they have and how are we speaking into that problem? What is the transformation that they're going to get through our coaching program or membership or course or product or service? What is that transformation?Because that's really the end result of what they're going to get, the promise that you're making. It doesn't matter how many modules or how how if it's a facebook live or zoom call. It doesn't matter if it's a whiz bang thing, it's the desired result, it's the end result that people are seeking, they want that problem fixed. What is the transformation. When you understand that, then you understand how to package around the price that you actually want.I'm going to challenge you: start with the price!What problem are you solving? And when you look at that price point, how can you create an offer around it that's going to make it totally irresistible? Resources: Adaptive Inner Circle - The Adaptive Inner Circle is an epic 12-month experience for online business owners, coaches, course creators, and membership site owners who aspire to create financial freedom and a lifestyle they want for themselves and their family and also create a positive impact in their community and the world.Adaptive Marketing Program - The Adaptive Marketing Program is an exclusive opportunity for online business owners, coaches, course creators, and membership site owners to play bigger and bolder in their business and explode their bank account with more clients!For a list of our resources & recommendations visit: https://onlinemarketingpodcast.com/learn-with-paul-melissa/Connect with us on social!Instagram: @realpaulpruitt & @realmelissapruitt Facebook: @realpaulpruitt & @realmelissapruitt 

Don’t let market research scare you off from pursuing your idea for a membership, a course, a program, or an offer.Instead, let it get you excited!Sure, as you're doing the market research and validating your idea, you’re going to find other people doing similar things. But what you have to offer is unique and it's special because you have your own unique special voice and perspective with it.There are plenty of people out there to work. People that are going to come into your world, are going to resonate with your message, are going to want to be involved with your offer, your program, your membership. It’s just a matter of finding those people and reaching them.You have a lot to offer, so get excited!Resources: Adaptive Inner Circle - The Adaptive Inner Circle is an epic 12-month experience for online business owners, coaches, course creators, and membership site owners who aspire to create financial freedom and a lifestyle they want for themselves and their family and also create a positive impact in their community and the world.Adaptive Marketing Program - The Adaptive Marketing Program is an exclusive opportunity for online business owners, coaches, course creators, and membership site owners to play bigger and bolder in their business and explode their bank account with more clients!For a list of our resources & recommendations visit: https://onlinemarketingpodcast.com/learn-with-paul-melissa/Connect with us on social!Instagram: @realpaulpruitt & @realmelissapruitt Facebook: @realpaulpruitt & @realmelissapruitt 

When it comes to presenting our offer to the public, many of us tend to overwhelm our audience with a bloated list of features that are included in our offer. In this episode, we are discussing why less is more and how you can create high-converting offers through clear messaging that truly connects with your audience’s desires.Find the full show notes here: https://onlinemarketingpodcast.com/how-to-create-offers-that-connect-with-your-audiences-desires-3/Resources:Anatomy of a High Converting Offer - the key pieces of a high converting offer that leads to salesAdaptive Inner Circle - The Adaptive Inner Circle is an epic 12-month experience for online business owners, coaches, course creators, and membership site owners who aspire to create financial freedom and a lifestyle they want for themselves and their family and also create a positive impact in their community and the world.Adaptive Marketing Program - The Adaptive Marketing Program is an exclusive opportunity for online business owners, coaches, course creators, and membership site owners to play bigger and bolder in their business and explode their bank account with more clients!For a list of our resources & recommendations visit: https://onlinemarketingpodcast.com/learn-with-paul-melissa/Connect with us on social!Instagram: @realpaulpruitt & @realmelissapruitt Facebook: @realpaulpruitt & @realmelissapruitt 

This is an awesome strategy that you can start incorporating into your business right away.This is the way that's going to allow you to make more money in your business with less effort.What is it? A membership model!This is a great strategy to start to incorporate into your business if you haven't done so already.This is not only going to serve your clients at a higher level because they're going to have more interaction with you, you're going to be able to see the transformation along the way, but also too, it creates stability in your businessMemberships are a win-win!Resources: Adaptive Inner Circle - The Adaptive Inner Circle is an epic 12-month experience for online business owners, coaches, course creators, and membership site owners who aspire to create financial freedom and a lifestyle they want for themselves and their family and also create a positive impact in their community and the world.Adaptive Marketing Program - The Adaptive Marketing Program is an exclusive opportunity for online business owners, coaches, course creators, and membership site owners to play bigger and bolder in their business and explode their bank account with more clients!For a list of our resources & recommendations visit: https://onlinemarketingpodcast.com/learn-with-paul-melissa/Connect with us on social!Instagram: @realpaulpruitt & @realmelissapruitt Facebook: @realpaulpruitt & @realmelissapruitt 

Memberships are a win-win for both, business owners and clients.In this episode, we are discussing how memberships can spare you from the ups and downs of other business models and create more stability in your business through consistency of income.While at the same time, you will able to provide a higher level of service to your clients, build long-term relationships and help them to achieve real transformations.Find the full show notes here: https://onlinemarketingpodcast.com/why-memberships-benefit-you-and-your-clients/Resources:Top Membership Niches Guide - Grab our Top Membership Niches Guide to learn more about the best and most lucrative types of memberships and get started with brainstorming how to create the right membership for your business!Adaptive Inner Circle - The Adaptive Inner Circle with Paul & Melissa Pruitt is an epic 12-month experience for online business owners, coaches, course creators, and membership site owners who aspire to create financial freedom and a lifestyle they want for themselves and their family and also create a positive impact in their community and the world.Adaptive Marketing Program - Adaptive Marketing Program is an exclusive opportunity for online business owners, coaches, course creators, and membership site owners to play bigger and bolder in their business and explode their bank account with more clients!For a list of our resources & recommendations visit: https://onlinemarketingpodcast.com/learn-with-paul-melissa/Connect with us on social!Instagram: @realpaulpruitt & @realmelissapruittFacebook: @realpaulpruitt & @realmelissapruitt 

There are many things you can do to exponentially grow your next launch.In this episode, we are discussing how to raise your perceived status, what details to watch out for before the launch, and things you can do that have a long-tail effect, outliving the launch itself.Resources:Adaptive Inner Circle - The Adaptive Inner Circle with Paul & Melissa Pruitt is an epic 12-month experience for online business owners, coaches, course creators, and membership site owners who aspire to create financial freedom and a lifestyle they want for themselves and their family and also create a positive impact in their community and the world.Adaptive Marketing Program - Adaptive Marketing Program is an exclusive opportunity for online business owners, coaches, course creators, and membership site owners to play bigger and bolder in their business and explode their bank account with more clients!For a list of our resources & recommendations visit: https://onlinemarketingpodcast.com/learn-with-paul-melissa/Connect with us on social!Instagram: @realpaulpruitt & @realmelissapruittFacebook: @realpaulpruitt & @realmelissapruitt 

Here’s something I want you to remember...Not all leads are created equal. Not all leads are hot prospects!Depending on what you put out into the world, that will determine who you're attracting in. Not everybody that you attract in is a ready, willing and able buyer. We need to be careful of this when we are creating our lists.What you want to do is actually be very selective. It’s better to have a smaller list than a huge list that has a whole bunch of junk in it.So, when you put some goodness out into the world, make sure your messaging is on point, make sure that you're attracting the people you want to attract, and make sure you're building an audience that has the right people in it.Are you building a list of the right people?Resources:Adaptive Inner Circle - The Adaptive Inner Circle with Paul & Melissa Pruitt is an epic 12-month experience for online business owners, coaches, course creators, and membership site owners who aspire to create financial freedom and a lifestyle they want for themselves and their family and also create a positive impact in their community and the world.Adaptive Marketing Program - Adaptive Marketing Program is an exclusive opportunity for online business owners, coaches, course creators, and membership site owners to play bigger and bolder in their business and explode their bank account with more clients!For a list of our resources & recommendations visit: https://onlinemarketingpodcast.com/learn-with-paul-melissa/Connect with us on social!Instagram: @realpaulpruitt & @realmelissapruittFacebook: @realpaulpruitt & @realmelissapruitt 

Getting more sales in your business does not have to be complicated. Three things have to be aligned in order to get those sales.So the first thing is having the right audience and really understanding who you are speaking and marketing to. Understanding your audience’s needs, wants, desires, pain points, the things that they're striving for, and having a really clear understanding of who they are, will really allow you to speak to them in a way that they understand and connect with you.That leads to the second thing, which is your messaging, which has to be aligned as well. Once you deeply understand your audience, it's really about connecting with them using the words that they use, talking about the things that matter to them, talking about the things that they're excited about and conveying your understanding and empathy for them. Having that message aligned is super important!First is having the right audience and really understanding them. Second is aligning your messaging. The third thing is: your offer! Your offer should be a solution that solves your audience’s problem. Make sure that it your offer is a solution that really speaks to your audience.Listen to your audience really get to understand who they are, speak to them in a way that they understand and then create your offers around that. Align these three things and you will have resultsYou need to make more offers!Resources:Adaptive Inner Circle - The Adaptive Inner Circle with Paul & Melissa Pruitt is an epic 12-month experience for online business owners, coaches, course creators, and membership site owners who aspire to create financial freedom and a lifestyle they want for themselves and their family and also create a positive impact in their community and the world.Adaptive Marketing Program - Adaptive Marketing Program is an exclusive opportunity for online business owners, coaches, course creators, and membership site owners to play bigger and bolder in their business and explode their bank account with more clients!For a list of our resources & recommendations visit: https://onlinemarketingpodcast.com/learn-with-paul-melissa/Connect with us on social!Instagram: @realpaulpruitt & @realmelissapruittFacebook: @realpaulpruitt & @realmelissapruitt 

When it’s time to craft your offer, are you focusing on the features and forgetting to include the benefits? A lot of us make this mistake.The features are all the “things” in your offer: that’s all the modules, that’s all the lessons, that’s the PDF’s, that’s the audio downloads, that’s all the stuff, it’s all the things, and they are important because the detail-oriented people are going to want to know exactly what’s included in their offer.But in addition to the features, we also need to have the benefits, and this is the part a lot of people forget. With the features in mind, think about why it’s important? Why would this person really be interested in this module or in this audio download? How is it really going to help them? Then you need to tie the two together!Feature benefit language is super important, start incorporating this in all of your copy, whether it’s your sales pages, your landing pages, your free stuff, and yes you need it on the freebies too, they need to know why it’s important. When you have the feature tie to the benefit, then you truly can hone in on that transformation and the audience can really have a better sense and understanding of how your offer is really going to help them.So, list your features, all the stuff, all the things, all the goodies that you’re going to give to them, but then make sure to include the benefits!Resources:Adaptive Inner Circle - The Adaptive Inner Circle with Paul & Melissa Pruitt is an epic 12-month experience for online business owners, coaches, course creators, and membership site owners who aspire to create financial freedom and a lifestyle they want for themselves and their family and also create a positive impact in their community and the world.Adaptive Marketing Program - Adaptive Marketing Program is an exclusive opportunity for online business owners, coaches, course creators, and membership site owners to play bigger and bolder in their business and explode their bank account with more clients!For a list of our resources & recommendations visit: https://onlinemarketingpodcast.com/learn-with-paul-melissa/Connect with us on social!Instagram: @realpaulpruitt & @realmelissapruittFacebook: @realpaulpruitt & @realmelissapruitt 

In this highly anticipated episode, we sit down with the digital course queen herself, Amy Porterfield. For years, we've admired Amy's journey from a corporate career at Tony Robbins to becoming a trailblazer in the world of online entrepreneurship. Today, Amy shares her incredible story, her invaluable insights on digital courses, and her step-by-step strategies for building a successful online business.What You'll Learn:Amy's Unexpected Path to Entrepreneurship: Discover how a fateful meeting with online marketing legends inspired Amy to leave her corporate job and create her own freedom-driven career.The Power of the 10% Edge: Amy explains her unique approach to identifying your "10% edge"—the key to finding a course topic you’re qualified to teach, even if you don't consider yourself an expert.Webinars Aren't Dead (and Neither is Email!): Get Amy's top tips for running engaging webinars that convert, and learn why building an email list is still one of the most powerful tools for online success.Starting Small and Scaling Smart: Learn about different types of digital courses you can create—from mini-courses to more comprehensive programs—and how you can start small and scale your business over time.Navigating Fear and Imposter Syndrome: Amy shares candidly about her own doubts when starting out, and how embracing imperfection and taking "imperfect action" is key to overcoming fear and achieving your goals.Why Your "Why" Matters: Amy emphasizes the importance of clarity on your 'why'—the driving force behind your entrepreneurial journey—and how it helps you push through obstacles and keep moving forward.Free Resource:Amy has generously provided a free guide on "Surprisingly Simple Ways to Create a Digital Course," packed with actionable tips and strategies to help you get started on your own course creation journey. Grab your free copy here!Find the full show notes here: https://onlinemarketingpodcast.com/exclusive-interview-training-with-amy-porterfield/Resources:FREE GIFT: Surprisingly Simple Ways To Turn Your Knowledge Into A Digital Course by Amy Porterfield - will help you take the experience you already have and package it into a digital course (that you can sell over and over again).Adaptive Inner Circle - The Adaptive Inner Circle with Paul &amp; Melissa Pruitt is an epic 12-month experience for online business owners, coaches, course creators, and membership site owners who aspire to create financial freedom and a lifestyle they want for themselves and their family and also create a positive impact in their community and the world.Adaptive Marketing Program - Adaptive Marketing Program is an exclusive opportunity for online business owners, coaches, course creators, and membership site owners to play bigger and bolder in their business and explode their bank account with more clients!For a list of our resources &amp; recommendations visit: <a...

Traditional sales funnels are dead!Oh my goodness, pretty controversial right? Yes, but stick with me.I want you to really think about this, when it comes to marketing and sales, it’s a process right?Over the years, through the centuries of doing marketing and sales, there have been different tactics, methods and processes to get people through to that point of purchase.In the past we had posters, television, magazines, and newspapers. These were the things that guided our buying decisions.What happens these days?We have blogs and podcasts and YouTube and Facebook lives. So, while the strategy is the same, the tactics are always going to shift and change.When it comes to funnels, it's not really a new concept either.What is new is that the people coming into the space, they've gotten spoiled with how easy things have been over the last several years: all the targeting and retargeting, the extra information that we're able to gather about people, and what happened was we as marketers, we got used to how easy it was.With the IOS changes and privacy issues shifting all over the place, we need to be adaptable and lean in to the new and different opportunities that are being provided to us, because different doesn’t mean bad!Resources:Adaptive Inner Circle - The Adaptive Inner Circle with Paul &amp; Melissa Pruitt is an epic 12-month experience for online business owners, coaches, course creators, and membership site owners who aspire to create financial freedom and a lifestyle they want for themselves and their family and also create a positive impact in their community and the world.Adaptive Marketing Program - Adaptive Marketing Program is an exclusive opportunity for online business owners, coaches, course creators, and membership site owners to play bigger and bolder in their business and explode their bank account with more clients!For a list of our resources &amp; recommendations visit: https://onlinemarketingpodcast.com/learn-with-paul-melissa/Connect with us on social!Instagram: @realpaulpruitt &amp; @realmelissapruittFacebook: @realpaulpruitt &amp; @realmelissapruitt&nbsp;

A lot of us have products and services that we would like to sell to our audience immediately. But many of the people in our audience are not yet prepared to make an informed buying decision right ahead.In this episode, we are discussing how you can take your audience through the different stages in the buyer’s journey successfully from a cold prospect to a hot buyer.Find the full show notes here: https://onlinemarketingpodcast.com/using-the-buyers-journey-to-boost-sales/Resources:Ads Challenge - Sign up for our free Ads Challenge and learn how to create Facebook ads that transform strangers into raving clients! Adaptive Inner Circle - The Adaptive Inner Circle with Paul &amp; Melissa Pruitt is an epic 12-month experience for online business owners, coaches, course creators, and membership site owners who aspire to create financial freedom and a lifestyle they want for themselves and their family and also create a positive impact in their community and the world.Adaptive Marketing Program - Adaptive Marketing Program is an exclusive opportunity for online business owners, coaches, course creators, and membership site owners to play bigger and bolder in their business and explode their bank account with more clients!For a list of our resources &amp; recommendations visit: https://onlinemarketingpodcast.com/learn-with-paul-melissa/Connect with us on social!Instagram: @realpaulpruitt &amp; @realmelissapruittFacebook: @realpaulpruitt &amp; @realmelissapruitt&nbsp;

How can you keep members while they are going through financial hardships?In this episode of our Mastermind Series, we are discussing different ways to give temporary membership discounts and the importance of looking at the lifetime value of clients.We are also talking about the often-overlooked benefits of recognition and how you can solidify your members’ loyalty through rewards and acknowledgment.Resources:Adaptive Inner Circle - The Adaptive Inner Circle with Paul &amp; Melissa Pruitt is an epic 12-month experience for online business owners, coaches, course creators, and membership site owners who aspire to create financial freedom and a lifestyle they want for themselves and their family and also create a positive impact in their community and the world.Adaptive Marketing Program - Adaptive Marketing Program is an exclusive opportunity for online business owners, coaches, course creators, and membership site owners to play bigger and bolder in their business and explode their bank account with more clients!For a list of our resources &amp; recommendations visit: https://onlinemarketingpodcast.com/learn-with-paul-melissa/Connect with us on social!Instagram: @realpaulpruitt &amp; @realmelissapruittFacebook: @realpaulpruitt &amp; @realmelissapruitt&nbsp;

Marketing is a process.A process is a step-by-step system that brings you to a predictable result. When you have a predictable result, just like baking you can double the recipe and amplify the results.Do you want 12 cookies, or do you want 24? Once you have that recipe, its easy to double it.That's the same thing when it comes to your Facebook ads, your YouTube ads, whatever type of marketing whether it's organic or paid, when you know the process and you see the pieces, you get the predictable result, and what happens? You can duplicate it over and over again.You can get the same result; you can amplify and you can scale and that's so vitally important.Stop treating your marketing like it's a cooking class and start baking, start following the processes and systems that will get you that predictable desired result. Resources:Adaptive Inner Circle - The Adaptive Inner Circle with Paul &amp; Melissa Pruitt is an epic 12-month experience for online business owners, coaches, course creators, and membership site owners who aspire to create financial freedom and a lifestyle they want for themselves and their family and also create a positive impact in their community and the world.Adaptive Marketing Program - Adaptive Marketing Program is an exclusive opportunity for online business owners, coaches, course creators, and membership site owners to play bigger and bolder in their business and explode their bank account with more clients!For a list of our resources &amp; recommendations visit: https://onlinemarketingpodcast.com/learn-with-paul-melissa/Connect with us on social!Instagram: @realpaulpruitt &amp; @realmelissapruittFacebook: @realpaulpruitt &amp; @realmelissapruitt&nbsp;

Good content takes time. But it doesn’t have to be heavy!In this video,I’m sharing three things that we do to make content creation a little easier. These are tips that we use in our business to help us stay focused with our planning.Because remember,with content creation, we don't want to just create content to create content and then just put random stuff out there. We want to be super intentional; we want to lead our audience down a path,so they know exactly where we're leading them and where they're going.By being super intentional, you're naturally going to be better at leading your audience to your offers, leading them to ways to work with you and giving them just an overall better experience.When you do that, they're going to feel good about it, and you’re going to feel good about it too.Resources:Adaptive Inner Circle - The Adaptive Inner Circle with Paul &amp; Melissa Pruitt is an epic 12-month experience for online business owners, coaches, course creators, and membership site owners who aspire to create financial freedom and a lifestyle they want for themselves and their family and also create a positive impact in their community and the world.Adaptive Marketing Program - Adaptive Marketing Program is an exclusive opportunity for online business owners, coaches, course creators, and membership site owners to play bigger and bolder in their business and explode their bank account with more clients!For a list of our resources &amp; recommendations visit: https://onlinemarketingpodcast.com/learn-with-paul-melissa/Connect with us on social!Instagram: @realpaulpruitt &amp; @realmelissapruittFacebook: @realpaulpruitt &amp; @realmelissapruitt&nbsp;

Memberships do not have to be complicated. Seriously!They can be very streamlined, very simple. It all comes down to the promise that you're making.Now, if you have a coaching program, what better thing to put on the back because you know, there's only so many people that are going to keep renewing for another thing, coaching element.But if you had a maintenance program, if you had a back-end membership that gave the opportunity for people to stay connected with you even after that experience, same thing with the course, the natural tension that people have.it's all about the long game.It's having a lifetime value of a client having something where you truly can help people make the transformation that you want for them.Nobody loses, its a win-win-win all the way around.And the interesting thing is because we're intentional, it doesn't have to be overwhelming. It does not have to be complicated. Memberships can be simple.Resources:Adaptive Inner Circle - The Adaptive Inner Circle with Paul &amp; Melissa Pruitt is an epic 12-month experience for online business owners, coaches, course creators, and membership site owners who aspire to create financial freedom and a lifestyle they want for themselves and their family and also create a positive impact in their community and the world.Adaptive Marketing Program - Adaptive Marketing Program is an exclusive opportunity for online business owners, coaches, course creators, and membership site owners to play bigger and bolder in their business and explode their bank account with more clients!For a list of our resources &amp; recommendations visit: https://onlinemarketingpodcast.com/learn-with-paul-melissa/Connect with us on social!Instagram: @realpaulpruitt &amp; @realmelissapruittFacebook: @realpaulpruitt &amp; @realmelissapruitt&nbsp;

When it comes to list building, give yourself some grace, give yourself some time and give yourself permission to test things out.A lot of times we compare ourselves to other people, we see them with big vanity metrics, and we start getting into our own heads thinking we need that too. But here’s the thing, it’s better to have quality people on our list, to begin with than a big, huge number of unqualified people.We really need to take the time to tune in our messaging, tune in our offers, and make sure we're in front of the right people, because if we get a big vanity metric and aList building is an important piece of your business because that's where you're going to get the people that will be part of your memberships and programs and all the things.Now, when you’re starting out that list might be small but it’s important to keep in mind that having a small list with the right audience is better than having a large list of uninterested people.Focus on building your list the right way from the beginning. It’s time to dial in and attract the right people into your audience and it starts with having the right type of list builder to do that. But, how do you know which is bestIn this episode, we are talking all about our top list building methods that will attract the right audience for your offers and lead to actual clients.We are going to help you out! We have our Highest Converting List Builders PDF for you. Now this PDF is really going to dive in on and help you figure everything out.ttract all the wrong people into our world, what good is it anyway?Give yourself the time and space to build the right foundation.Find the full show notes here: https://onlinemarketingpodcast.com/how-to-use-list-building-to-attract-more-clients-3/Resources:Highest Converting List Builders PDF Grab your Highest Converting List Builders PDF to create list builders that convert to clients!Adaptive Inner Circle - The Adaptive Inner Circle with Paul &amp; Melissa Pruitt is an epic 12-month experience for online business owners, coaches, course creators, and membership site owners who aspire to create financial freedom and a lifestyle they want for themselves and their family and also create a positive impact in their community and the world.Adaptive Marketing Program - Adaptive Marketing Program is an exclusive opportunity for online business owners, coaches, course creators, and membership site owners to play bigger and bolder in their business and explode their bank account with more clients!For a list of our resources &amp; recommendations visit: https://onlinemarketingpodcast.com/learn-with-paul-melissa/Connect with us on social!Instagram: @realpaulpruitt &amp; @realmelissapruittFacebook: @realpaulpruitt &amp; <a href="https://www.facebook.com/RealMelissaPruitt" rel="noopener noreferrer"...

When it comes to list building, give yourself some grace, give yourself some time and give yourself permission to test things out.A lot of times we compare ourselves to other people, we see them with big vanity metrics, and we start getting into our own heads thinking we need that too. But here’s the thing, it’s better to have quality people on our list, to begin with than a big, huge number of unqualified people.We really need to take the time to tune in our messaging, tune in our offers, and make sure we're in front of the right people, because if we get a big vanity metric and attract all the wrong people into our world, what good is it anyway?Give yourself the time and space to build the right foundation.Resources:Adaptive Inner Circle - The Adaptive Inner Circle with Paul &amp; Melissa Pruitt is an epic 12-month experience for online business owners, coaches, course creators, and membership site owners who aspire to create financial freedom and a lifestyle they want for themselves and their family and also create a positive impact in their community and the world.Adaptive Marketing Program - Adaptive Marketing Program is an exclusive opportunity for online business owners, coaches, course creators, and membership site owners to play bigger and bolder in their business and explode their bank account with more clients!For a list of our resources &amp; recommendations visit: https://onlinemarketingpodcast.com/learn-with-paul-melissa/Connect with us on social!Instagram: @realpaulpruitt &amp; @realmelissapruittFacebook: @realpaulpruitt &amp; @realmelissapruitt&nbsp;

“Can I actually make this into a membership?” This is a question we've been hearing a lot lately.That's a limiting belief because technically what we've learned through the years, anything and everything can actually become a membership. In this episode, we discuss what you need to do to make your idea or your existing offer into a membership.Sign up for our Make It a Membership program that shows you exactly what you need to do in order to turn your offer or your idea into a successful membership: http://makeitamembership.com/Find the full show notes here: https://onlinemarketingpodcast.com/turning-your-offer-into-a-membership/Resources:Make It a Membership - a program showing you exactly what you need to do in order to turn your offer or your idea into a successful membershipAdaptive Inner Circle - The Adaptive Inner Circle with Paul &amp; Melissa Pruitt is an epic 12-month experience for online business owners, coaches, course creators, and membership site owners who aspire to create financial freedom and a lifestyle they want for themselves and their family and also create a positive impact in their community and the world.Adaptive Marketing Program - Adaptive Marketing Program is an exclusive opportunity for online business owners, coaches, course creators, and membership site owners to play bigger and bolder in their business and explode their bank account with more clients!For a list of our resources &amp; recommendations visit: https://onlinemarketingpodcast.com/learn-with-paul-melissa/Connect with us on social!Instagram: @realpaulpruitt &amp; @realmelissapruittFacebook: @realpaulpruitt &amp; @realmelissapruitt&nbsp;

Sometimes, we are not getting the positive feedback for our lead magnets that we initially expected.In this episode of our Mastermind Series, we are discussing how to create lead magnets and messaging that is congruent with your audience’s pain points, struggles, and desired transformation.Resources:Adaptive Inner Circle - The Adaptive Inner Circle with Paul &amp; Melissa Pruitt is an epic 12-month experience for online business owners, coaches, course creators, and membership site owners who aspire to create financial freedom and a lifestyle they want for themselves and their family and also create a positive impact in their community and the world.Adaptive Marketing Program - Adaptive Marketing Program is an exclusive opportunity for online business owners, coaches, course creators, and membership site owners to play bigger and bolder in their business and explode their bank account with more clients!For a list of our resources &amp; recommendations visit: https://onlinemarketingpodcast.com/learn-with-paul-melissa/Connect with us on social!Instagram: @realpaulpruitt &amp; @realmelissapruittFacebook: @realpaulpruitt &amp; @realmelissapruitt&nbsp;

Do you want to improve your marketing? Do you want it to get better? Do you want every time that you put an offer into the marketplace, it just gets tighter and tighter and tighter and so much more aligned?Well, guess what you need to do then?Track and measure your results, specifically your conversions.100% of people that see your ads aren’t going to click on the link. So, there's a ratio there, there's a percentage there. Everybody that goes to your landing page or your sales page are not going to buy or not going to opt in. There is a percentage there also.So, what we need to do is, we need to track this. That way we can look at the measurements.We are doing our tests and the other things that we always talk about, we can see incremental improvements, we can actually duplicate success, but we can't duplicate something if we don’t know what’s happening.So, track and measure!Resources:Adaptive Inner Circle - The Adaptive Inner Circle with Paul &amp; Melissa Pruitt is an epic 12-month experience for online business owners, coaches, course creators, and membership site owners who aspire to create financial freedom and a lifestyle they want for themselves and their family and also create a positive impact in their community and the world.Adaptive Marketing Program - Adaptive Marketing Program is an exclusive opportunity for online business owners, coaches, course creators, and membership site owners to play bigger and bolder in their business and explode their bank account with more clients!For a list of our resources &amp; recommendations visit: https://onlinemarketingpodcast.com/learn-with-paul-melissa/Connect with us on social!Instagram: @realpaulpruitt &amp; @realmelissapruittFacebook: @realpaulpruitt &amp; @realmelissapruitt&nbsp;

Resources:Adaptive Inner Circle - The Adaptive Inner Circle with Paul &amp; Melissa Pruitt is an epic 12-month experience for online business owners, coaches, course creators, and membership site owners who aspire to create financial freedom and a lifestyle they want for themselves and their family and also create a positive impact in their community and the world.Adaptive Marketing Program - Adaptive Marketing Program is an exclusive opportunity for online business owners, coaches, course creators, and membership site owners to play bigger and bolder in their business and explode their bank account with more clients!For a list of our resources &amp; recommendations visit: https://onlinemarketingpodcast.com/learn-with-paul-melissa/Connect with us on social!Instagram: @realpaulpruitt &amp; @realmelissapruittFacebook: @realpaulpruitt &amp; @realmelissapruitt&nbsp;

Now a lot of people look at Melissa and I's successes, they see the multiple offers that we do, they see all the things and it's very common that people come up to us. And they're like, oh, we want to do you have multiple memberships, you have a bunch of offers and things and what they don't realize it's taken us many years to get here.We actually only put one offer at a time in the marketplace. We tweaked it, we tested it, we got it down to the point that allowed us to freedom in the time and energy and space to then create the next logical step for the next offer.If you just compare and look over at our entire frontal system, you would in a blink go, ”oh, I need to do all of that”.And it's like, no, we didn't just do all of that. Give yourself some grace. You're not racing anyone else. You're on your own race. You're on your own journey. Give yourself permission to just steadily make progress. Resources:Adaptive Inner Circle - The Adaptive Inner Circle with Paul &amp; Melissa Pruitt is an epic 12-month experience for online business owners, coaches, course creators, and membership site owners who aspire to create financial freedom and a lifestyle they want for themselves and their family and also create a positive impact in their community and the world.Adaptive Marketing Program - Adaptive Marketing Program is an exclusive opportunity for online business owners, coaches, course creators, and membership site owners to play bigger and bolder in their business and explode their bank account with more clients!For a list of our resources &amp; recommendations visit: https://onlinemarketingpodcast.com/learn-with-paul-melissa/Connect with us on social!Instagram: @realpaulpruitt &amp; @realmelissapruittFacebook: @realpaulpruitt &amp; @realmelissapruitt&nbsp;

So many entrepreneurs fail when building an audience.In this episode, we are discussing the most common mistakes business owners make, from creating Social Media content that doesn’t resonate, to creating an audience that is not interested in your offers and how you can avoid them.Find the full show notes here: https://onlinemarketingpodcast.com/the-top-audience-building-mistakes/Resources:Ninja Targeting Research Guide -&nbsp; one of our top super-secret ninja knowledge tricks that we do to find out more about our client avatar for targeting in our ads!&nbsp;Adaptive Inner Circle - The Adaptive Inner Circle with Paul &amp; Melissa Pruitt is an epic 12-month experience for online business owners, coaches, course creators, and membership site owners who aspire to create financial freedom and a lifestyle they want for themselves and their family and also create a positive impact in their community and the world.Adaptive Marketing Program - Adaptive Marketing Program is an exclusive opportunity for online business owners, coaches, course creators, and membership site owners to play bigger and bolder in their business and explode their bank account with more clients!For a list of our resources &amp; recommendations visit: https://onlinemarketingpodcast.com/learn-with-paul-melissa/Connect with us on social!Instagram: @realpaulpruitt &amp; @realmelissapruittFacebook: @realpaulpruitt &amp; @realmelissapruitt&nbsp;

Share with your audience.You have something really amazing to give, don’t be afraid to make that offer to them. Offer something that's going to help them with the pain points that they have. Help them solve that problem, help them get to the next step on their goal. Don't hold back!Share all that you know, and you know an awful lot.Don't take that for granted!Resources:Adaptive Inner Circle - The Adaptive Inner Circle with Paul &amp; Melissa Pruitt is an epic 12-month experience for online business owners, coaches, course creators, and membership site owners who aspire to create financial freedom and a lifestyle they want for themselves and their family and also create a positive impact in their community and the world.Adaptive Marketing Program - Adaptive Marketing Program is an exclusive opportunity for online business owners, coaches, course creators, and membership site owners to play bigger and bolder in their business and explode their bank account with more clients!For a list of our resources &amp; recommendations visit: https://onlinemarketingpodcast.com/learn-with-paul-melissa/Connect with us on social!Instagram: @realpaulpruitt &amp; @realmelissapruittFacebook: @realpaulpruitt &amp; @realmelissapruitt&nbsp;

In this episode, we are talking with Amy Pearl, a successful B2B business coach, about how she's navigated the online world, taking courses and programs that are specifically designed for B2C and applying them to the B2B world, where she thrives and continues to serve her clients.We are also talking about a new era in the business world where people are looking for a sense of purpose, value, and social connections. Business is no longer just a financial safety net but evolved to be an emotional safety net as well.For almost 25 years, Amy has led a 7-figure business that provides leadership training and coaching programs for corporations and not-for-profits around the world. Amy has become a trusted advisor to executive decision-makers who hire her over and over again. So, she never has to rely on exhausting launches, paid advertising, or dancing on TikTok to sell her products. Amy also teaches coaches and course creators how to build their own B2B businesses so they can have the fabulous lives they desire.Find the full show notes here: https://onlinemarketingpodcast.com/launch-interview-series-building-a-thriving-b2b-online-business-with-amy-pearl-2/Resources:Learn from Amy! - Amy Pearl teaches course creators, coaches, and consultants how to build a B2B business and life they love.Adaptive Inner Circle - The Adaptive Inner Circle with Paul &amp; Melissa Pruitt is an epic 12-month experience for online business owners, coaches, course creators, and membership site owners who aspire to create financial freedom and a lifestyle they want for themselves and their family and also create a positive impact in their community and the world.Adaptive Marketing Program - Adaptive Marketing Program is an exclusive opportunity for online business owners, coaches, course creators, and membership site owners to play bigger and bolder in their business and explode their bank account with more clients!For a list of our resources &amp; recommendations visit: https://onlinemarketingpodcast.com/learn-with-paul-melissa/Connect with AmyWebsite: https://www.amyapearl.com/FB: https://www.facebook.com/amy.a.pearl/FB Group: https://www.facebook.com/groups/becomingfabuloustogetherIG: https://www.instagram.com/amyapearl/Connect with us on social!Instagram: @realpaulpruitt &amp; @realmelissapruittFacebook: @realpaulpruitt &amp; <a...

In this episode of our Mastermind Series, we are discussing the benefits of low-priced or even free introductory Resources:Adaptive Inner Circle - The Adaptive Inner Circle with Paul &amp; Melissa Pruitt is an epic 12-month experience for online business owners, coaches, course creators, and membership site owners who aspire to create financial freedom and a lifestyle they want for themselves and their family and also create a positive impact in their community and the world.Adaptive Marketing Program - Adaptive Marketing Program is an exclusive opportunity for online business owners, coaches, course creators, and membership site owners to play bigger and bolder in their business and explode their bank account with more clients!For a list of our resources &amp; recommendations visit: https://onlinemarketingpodcast.com/learn-with-paul-melissa/Connect with us on social!Instagram: @realpaulpruitt &amp; @realmelissapruittFacebook: @realpaulpruitt &amp; @realmelissapruitt&nbsp;

Now a lot of people look at Melissa and I's successes, they see the multiple offers that we do, they see all the things and it's very common that people come up to us. And they're like, oh, we want to do you have multiple memberships, you have a bunch of offers and things and what they don't realize it's taken us many years to get here.We actually only put one offer at a time in the marketplace. We tweaked it, we tested it, we got it down to the point that allowed us to freedom in the time and energy and space to then create the next logical step for the next offer.If you just compare and look over at our entire frontal system, you would in a blink go, ”oh, I need to do all of that”.And it's like, no, we didn't just do all of that. Give yourself some grace. You're not racing anyone else. You're on your own race. You're on your own journey. Give yourself permission to just steadily make progress.Resources:Adaptive Inner Circle - The Adaptive Inner Circle with Paul &amp; Melissa Pruitt is an epic 12-month experience for online business owners, coaches, course creators, and membership site owners who aspire to create financial freedom and a lifestyle they want for themselves and their family and also create a positive impact in their community and the world.Adaptive Marketing Program - Adaptive Marketing Program is an exclusive opportunity for online business owners, coaches, course creators, and membership site owners to play bigger and bolder in their business and explode their bank account with more clients!For a list of our resources &amp; recommendations visit: https://onlinemarketingpodcast.com/learn-with-paul-melissa/Connect with us on social!Instagram: @realpaulpruitt &amp; @realmelissapruittFacebook: @realpaulpruitt &amp; @realmelissapruitt&nbsp;

Get paid to build your email list.When we go and acquire something, when we consume something, we're expected to pay, right?But here in the internet marketing space, a lot of people get tripped up on what's sold on to them and that's build a list, build a list, build a list, nurture, nurture, nurture, because that builds the vanity metric.That's something that's measurable for a lot of influencers out there to get you to do. And I'm going to tell you at the end of the day, most of your clientele most likely is not in this internet marketing bubble, they're not conditioned this way.You have the opportunity to get paid as you build your email list. After all, this is what happens in the real world.You get contact information from people that are buyers, not people that are freebie seekers.So whenever you're doing your opt ins, whenever you're doing those initial offers, you could have different types of offers that you do that will allow the person to pull their wallet out in advance, sooner in the relationship versus way later in the relationship.Now, what that will allow you to do is then you're going to be able to pre finance your list building because as you spend money to get new eyeballs on your offers, on your things, you are then able to sell a different type of offer, typically a smaller promise, a smaller offer initially compared to your big offer, your big course, coaching, program, membership that you have the different offers that we all have in the backarsenal.And while that happens you will actually, as your email list grows, the money will be coming back in, the money will be coming back in, you'll be able to reinvest it. It's like having an ATM machine versus a slot machine when it comes to doing your ads.I want you to keep in mind that you can look at your funnel differently.You can look at your marketing strategy completely differently, if you change your mindset and start thinking more and ask yourself the question, “how can I get paid sooner? How can I get paid to build my email list?”Resources:Adaptive Inner Circle - The Adaptive Inner Circle with Paul &amp; Melissa Pruitt is an epic 12-month experience for online business owners, coaches, course creators, and membership site owners who aspire to create financial freedom and a lifestyle they want for themselves and their family and also create a positive impact in their community and the world.Adaptive Marketing Program - Adaptive Marketing Program is an exclusive opportunity for online business owners, coaches, course creators, and membership site owners to play bigger and bolder in their business and explode their bank account with more clients!For a list of our resources &amp; recommendations visit: https://onlinemarketingpodcast.com/learn-with-paul-melissa/Connect with us on social!Instagram: @realpaulpruitt &amp; @realmelissapruittFacebook: @realpaulpruitt &amp; <a href="https://www.facebook.com/RealMelissaPruitt" rel="noopener

Building your list starts with the first subscriber.That’s right, you don't have to have the big list from the get-go, you can get there gradually. And what's more important is that you're building your list with the right people.So, take your time building your list. Think of the right people that you want to connect with and make those connections to build your list, slowly and steadily, and with the right people.Remember, it all starts with that first person and then from there, slowly and steadily grow that list of the right people that are interested in what you do, are interested in the programs that you offer and interested in the transformation that you're promising.Have you started building your list?Resources:Adaptive Inner Circle - The Adaptive Inner Circle with Paul &amp; Melissa Pruitt is an epic 12-month experience for online business owners, coaches, course creators, and membership site owners who aspire to create financial freedom and a lifestyle they want for themselves and their family and also create a positive impact in their community and the world.Adaptive Marketing Program - Adaptive Marketing Program is an exclusive opportunity for online business owners, coaches, course creators, and membership site owners to play bigger and bolder in their business and explode their bank account with more clients!For a list of our resources &amp; recommendations visit: https://onlinemarketingpodcast.com/learn-with-paul-melissa/Connect with us on social!Instagram: @realpaulpruitt &amp; @realmelissapruittFacebook: @realpaulpruitt &amp; @realmelissapruitt&nbsp;

In this episode, we are discussing how to create a proper runway leading up to your launch that will set you up for success by mapping out the journey for your audience step-by-step leading them from getting them into your world, building connections, creating excitement and anticipation and finally making the offer and leading them to an informed buying decision.Find the full show notes here: https://onlinemarketingpodcast.com/the-secrets-to-a-successful-launch-runway/Resources:FREE Launch Runway Planner - This resource will help you build your calendar for your Launch. Focus on building your calendar so you know exactly when things will happen during your Launch and you can begin to think about what assets you’ll need to set yourself up for success!&nbsp;Plan your entire launch strategy with ease using the FREE Launch Runway Planner!Adaptive Inner Circle - The Adaptive Inner Circle with Paul &amp; Melissa Pruitt is an epic 12-month experience for online business owners, coaches, course creators, and membership site owners who aspire to create financial freedom and a lifestyle they want for themselves and their family and also create a positive impact in their community and the world.Adaptive Marketing Program - Adaptive Marketing Program is an exclusive opportunity for online business owners, coaches, course creators, and membership site owners to play bigger and bolder in their business and explode their bank account with more clients!For a list of our resources &amp; recommendations visit: https://onlinemarketingpodcast.com/learn-with-paul-melissa/Connect with us on social!Instagram: @realpaulpruitt &amp; @realmelissapruittFacebook: @realpaulpruitt &amp; @realmelissapruitt&nbsp;

The biggest fear of many people is to feel tied down and restricted by their own membershipsThey are afraid that they won't have any time off. They're going to be constantly dealing with members, questions and challenges, and it's going to be hard to go about their day, because they're going to be constantly in their membership, serving members.In this episode, we are discussing how you can create a membership model for your business that just keeps rewarding you and enable you to serve your members at a high level while protecting your time, energy and financial resources.Resources:Adaptive Inner Circle - The Adaptive Inner Circle with Paul &amp; Melissa Pruitt is an epic 12-month experience for online business owners, coaches, course creators, and membership site owners who aspire to create financial freedom and a lifestyle they want for themselves and their family and also create a positive impact in their community and the world.Adaptive Marketing Program - Adaptive Marketing Program is an exclusive opportunity for online business owners, coaches, course creators, and membership site owners to play bigger and bolder in their business and explode their bank account with more clients!For a list of our resources &amp; recommendations visit: https://onlinemarketingpodcast.com/learn-with-paul-melissa/Connect with us on social!Instagram: @realpaulpruitt &amp; @realmelissapruittFacebook: @realpaulpruitt &amp; @realmelissapruitt&nbsp;

The biggest fear of many people is to feel tied down and restricted by their own membershipsThey are afraid that they won't have any time off. They're going to be constantly dealing with members, questions and challenges, and it's going to be hard to go about their day, because they're going to be constantly in their membership, serving members.In this episode, we are discussing how you can create a membership model for your business that just keeps rewarding you and enable you to serve your members at a high level while protecting your time, energy and financial resources.Find the full show notes here: https://onlinemarketingpodcast.com/creating-memberships-that-save-time-and-energy/Resources:Make It a Membership - a program showing you exactly what you need to do in order to turn your offer or your idea into a successful membershipAdaptive Inner Circle - The Adaptive Inner Circle with Paul &amp; Melissa Pruitt is an epic 12-month experience for online business owners, coaches, course creators, and membership site owners who aspire to create financial freedom and a lifestyle they want for themselves and their family and also create a positive impact in their community and the world.Adaptive Marketing Program - Adaptive Marketing Program is an exclusive opportunity for online business owners, coaches, course creators, and membership site owners to play bigger and bolder in their business and explode their bank account with more clients!For a list of our resources &amp; recommendations visit: https://onlinemarketingpodcast.com/learn-with-paul-melissa/Connect with us on social!Instagram: @realpaulpruitt &amp; @realmelissapruittFacebook: @realpaulpruitt &amp; @realmelissapruitt&nbsp;

In this episode of our Mastermind Series, we are discussing the pros &amp; cons of going directly into a membership versus a back-end membership, how to avoid confusing your audience with multiple products and how to avoid limiting yourself with your offers.Resources:Adaptive Inner Circle - The Adaptive Inner Circle with Paul &amp; Melissa Pruitt is an epic 12-month experience for online business owners, coaches, course creators, and membership site owners who aspire to create financial freedom and a lifestyle they want for themselves and their family and also create a positive impact in their community and the world.Adaptive Marketing Program - Adaptive Marketing Program is an exclusive opportunity for online business owners, coaches, course creators, and membership site owners to play bigger and bolder in their business and explode their bank account with more clients!For a list of our resources &amp; recommendations visit: https://onlinemarketingpodcast.com/learn-with-paul-melissa/Connect with us on social!Instagram: @realpaulpruitt &amp; @realmelissapruittFacebook: @realpaulpruitt &amp; @realmelissapruitt&nbsp;

When’s the last time you “spring cleaned” your business?We do it in our homes, we do with our cars sometimes to do it personally, right? We need to get rid of the junk. We need to get rid of the anchors that are holding us back. And that's what I would invite you to do. Any day. You don't have to wait till the end of the year. It is not something that you have to have a specific time. At any point in time,you can spring clean your business.What are the things that possibly are no longer serving you that allow you to lean into the future, leading to new and better possibilities because you up that anchor, you cut the string, you're stop being tethered from past decisions that are possibly not even serving you today?Maybe you're making commitments and doing things on a daily basis that are not really moving the needle and it’s not making progress for you. It's because of that anchor to the past, that commitment, those things that don't even serve you today that are still holding you back.So, to move forward, we need to lift that anchor, we need to clean out the ship, we need to spring clean our business.Resources:Adaptive Inner Circle - The Adaptive Inner Circle with Paul &amp; Melissa Pruitt is an epic 12-month experience for online business owners, coaches, course creators, and membership site owners who aspire to create financial freedom and a lifestyle they want for themselves and their family and also create a positive impact in their community and the world.Adaptive Marketing Program - Adaptive Marketing Program is an exclusive opportunity for online business owners, coaches, course creators, and membership site owners to play bigger and bolder in their business and explode their bank account with more clients!For a list of our resources &amp; recommendations visit: https://onlinemarketingpodcast.com/learn-with-paul-melissa/Connect with us on social!Instagram: @realpaulpruitt &amp; @realmelissapruittFacebook: @realpaulpruitt &amp; @realmelissapruitt&nbsp;

A launch has a lot of moving parts, and a lot of different things are happening all at one time.It's very easy to get overwhelmed and forget how things were happening at each phase of your launch.So, don't forget to do a launch debrief every time you launch.It allows you to really reflect on how your launch went from start to finish.Not just the period of the launch itself but everything that led up to it.A debrief will help you to really evaluate if everything that you did for that launch made sense.If it resonated with your audience if it was something that you would do again or do differently.Resources:Adaptive Inner Circle - The Adaptive Inner Circle with Paul &amp; Melissa Pruitt is an epic 12-month experience for online business owners, coaches, course creators, and membership site owners who aspire to create financial freedom and a lifestyle they want for themselves and their family and also create a positive impact in their community and the world.Adaptive Marketing Program - Adaptive Marketing Program is an exclusive opportunity for online business owners, coaches, course creators, and membership site owners to play bigger and bolder in their business and explode their bank account with more clients!For a list of our resources &amp; recommendations visit: https://onlinemarketingpodcast.com/learn-with-paul-melissa/Connect with us on social!Instagram: @realpaulpruitt &amp; @realmelissapruittFacebook: @realpaulpruitt &amp; @realmelissapruitt&nbsp;

I want to give you permission to launch.Put your promotion or your offer out into the world!Sometimes we get caught up in our head and we're sitting here in a state of parallelization, looking around for some big sign, some big thing in the world to say, “it's okay, we're going to be okay.”Now here's the thing though, nothing is permanent. So, whatever you put into the market today does not necessarily mean that's what it needs to be in the future. Things can change. Your membership can evolve as you do.So go ahead, let's launch!You will be so thankful because this will be the first step forward into a whole different reality than what exists right now.Resources:Adaptive Inner Circle - The Adaptive Inner Circle with Paul &amp; Melissa Pruitt is an epic 12-month experience for online business owners, coaches, course creators, and membership site owners who aspire to create financial freedom and a lifestyle they want for themselves and their family and also create a positive impact in their community and the world.Adaptive Marketing Program - Adaptive Marketing Program is an exclusive opportunity for online business owners, coaches, course creators, and membership site owners to play bigger and bolder in their business and explode their bank account with more clients!For a list of our resources &amp; recommendations visit: https://onlinemarketingpodcast.com/learn-with-paul-melissa/Connect with us on social!Instagram: @realpaulpruitt &amp; @realmelissapruittFacebook: @realpaulpruitt &amp; @realmelissapruitt&nbsp;

So many people mess up when it comes to their messaging.They want to put a product or service out in the world and go from zero to 150 miles in 2.3 seconds. From welcoming new members to their email list to immediately trying to sell them something.And this is where they lose a lot of people.We want to slowly guide your audience into that conversation and adjust our messaging to match what phase of the buyer's journey your individual people are in..In this episode, we are discussing how to create successful messaging for each stage, from your pre-launch phase, to your actual launch, all the way to your onboarding, in a way that creates desire and naturally bridges into your offer.Find the full show notes here: https://onlinemarketingpodcast.com/how-to-create-successful-messaging-throughout-the-buyers-journeyResources:Launch Conversation Calendar&nbsp;- turn your participants in your launch into buyers! The Launch Conversation Calendar is designed to help you determine what type of conversations you should have with your audience throughout your launch.&nbsp;Adaptive Inner Circle - The Adaptive Inner Circle with Paul &amp; Melissa Pruitt is an epic 12-month experience for online business owners, coaches, course creators, and membership site owners who aspire to create financial freedom and a lifestyle they want for themselves and their family and also create a positive impact in their community and the world.Adaptive Marketing Program - Adaptive Marketing Program is an exclusive opportunity for online business owners, coaches, course creators, and membership site owners to play bigger and bolder in their business and explode their bank account with more clients!For a list of our resources &amp; recommendations visit: https://onlinemarketingpodcast.com/learn-with-paul-melissa/Connect with us on social!Instagram: @realpaulpruitt &amp; @realmelissapruittFacebook: @realpaulpruitt &amp; @realmelissapruitt&nbsp;

Do you want to have success, sales and impact in your business? Well, of course you do, right?A lot of times when I’m coaching other business owners and they're having struggles getting people to buy their offers or they’re having trouble making connections with their people online, it's a matter of not having one of three things aligned with the other.So, what are the three things that you need to have aligned? Resources:Adaptive Inner Circle - The Adaptive Inner Circle with Paul &amp; Melissa Pruitt is an epic 12-month experience for online business owners, coaches, course creators, and membership site owners who aspire to create financial freedom and a lifestyle they want for themselves and their family and also create a positive impact in their community and the world.Adaptive Marketing Program - Adaptive Marketing Program is an exclusive opportunity for online business owners, coaches, course creators, and membership site owners to play bigger and bolder in their business and explode their bank account with more clients!For a list of our resources &amp; recommendations visit: https://onlinemarketingpodcast.com/learn-with-paul-melissa/Connect with us on social!Instagram: @realpaulpruitt &amp; @realmelissapruittFacebook: @realpaulpruitt &amp; @realmelissapruitt&nbsp;

A lot of times when people are creating content to build their lists and attract an audience for their offer, they get so overwhelmed and make this process really complicated. But content creation doesn't have to feel that heavy.In this episode, we are talking about how you can create more content in less time and fast-track your list building by leveraging your content in different formats and on different platforms.Find the full show notes here: https://onlinemarketingpodcast.com/making-the-most-of-your-content/Resources:Adaptive Inner Circle - The Adaptive Inner Circle with Paul &amp; Melissa Pruitt is an epic 12-month experience for online business owners, coaches, course creators, and membership site owners who aspire to create financial freedom and a lifestyle they want for themselves and their family and also create a positive impact in their community and the world.Adaptive Marketing Program - Adaptive Marketing Program is an exclusive opportunity for online business owners, coaches, course creators, and membership site owners to play bigger and bolder in their business and explode their bank account with more clients!For a list of our resources &amp; recommendations visit: https://onlinemarketingpodcast.com/learn-with-paul-melissa/Connect with us on social!Instagram: @realpaulpruitt &amp; @realmelissapruittFacebook: @realpaulpruitt &amp; @realmelissapruitt&nbsp;

When is the best time to launch your own membership course?Right now! – is the most likely answer.A lot of people reach a bottleneck while preparing to launch their own membership course, waiting to get all their ducks in a row. But perfectionism can be your worst enemy.In this episode of our Mastermind Series, we are discussing how to overcome perceived obstacles, how to make the first step by keeping it simple and streamlined and how to improve your membership along the way by finding out what your audience is truly looking for.So you can start sharing your gift with the world today. Resources:Adaptive Inner Circle - The Adaptive Inner Circle with Paul &amp; Melissa Pruitt is an epic 12-month experience for online business owners, coaches, course creators, and membership site owners who aspire to create financial freedom and a lifestyle they want for themselves and their family and also create a positive impact in their community and the world.Adaptive Marketing Program - Adaptive Marketing Program is an exclusive opportunity for online business owners, coaches, course creators, and membership site owners to play bigger and bolder in their business and explode their bank account with more clients!For a list of our resources &amp; recommendations visit: https://onlinemarketingpodcast.com/learn-with-paul-melissa/Connect with us on social!Instagram: @realpaulpruitt &amp; @realmelissapruittFacebook: @realpaulpruitt &amp; @realmelissapruitt&nbsp;

When you go into your launch, don't slip into "speaker mode", sticking robotically to your script and put on a mask of somebody else.Your audience wants a chance to get to know you. They wanna connect with you. And the more that they feel connected with you, the more likely they are gonna wanna work with you at a deeper capacity in your paid offer. So just show up. Show up as yourself.Resources:Adaptive Inner Circle - The Adaptive Inner Circle with Paul &amp; Melissa Pruitt is an epic 12-month experience for online business owners, coaches, course creators, and membership site owners who aspire to create financial freedom and a lifestyle they want for themselves and their family and also create a positive impact in their community and the world.Adaptive Marketing Program - Adaptive Marketing Program is an exclusive opportunity for online business owners, coaches, course creators, and membership site owners to play bigger and bolder in their business and explode their bank account with more clients!For a list of our resources &amp; recommendations visit: https://onlinemarketingpodcast.com/learn-with-paul-melissa/Connect with us on social!Instagram: @realpaulpruitt &amp; @realmelissapruittFacebook: @realpaulpruitt &amp; @realmelissapruitt&nbsp;

When it comes to creating content, it's really important that we pay attention to what our audience wants because they're going to tell you right away and give you that feedback whether or not what you're putting out there is something that they're interested in.Sometimes that feedback can be hard to hear but when you pay attention, you can create an awesome content plan that makes sense for your audience, it feels good for you to produce and it's a win-win for everyone!Are you ready to listen to your audience?Resources:Adaptive Inner Circle - The Adaptive Inner Circle with Paul &amp; Melissa Pruitt is an epic 12-month experience for online business owners, coaches, course creators, and membership site owners who aspire to create financial freedom and a lifestyle they want for themselves and their family and also create a positive impact in their community and the world.Adaptive Marketing Program - Adaptive Marketing Program is an exclusive opportunity for online business owners, coaches, course creators, and membership site owners to play bigger and bolder in their business and explode their bank account with more clients!For a list of our resources &amp; recommendations visit: https://onlinemarketingpodcast.com/learn-with-paul-melissa/Connect with us on social!Instagram: @realpaulpruitt &amp; @realmelissapruittFacebook: @realpaulpruitt &amp; @realmelissapruitt&nbsp;

How should you price your membership? What type of content and deliverables should you create?When you're considering creating a membership site or any type of offer, start with the price itself. Why? Because if you think about it, if you're doing a $10 month membership, do you think you're going to come up with different content choices than if you started off with $1,000 per month membership?On top of that, consider the perceived value of your offers.An email vs a PDF vs a Facebook live vs 1 on 1 training.Sometimes it's the same amount of time and energy space that you're giving, but the perceived value is much higher.What can you do to purposely control your time, your energy, and your financial resources so you can get the highest return possible?Look at your content, create your membership based on what will be sustainable for you. What can you do that gives the highest perceived value? How can you make your offer, the price point that you want to receive, an incredible offer? Resources:Adaptive Inner Circle - The Adaptive Inner Circle with Paul &amp; Melissa Pruitt is an epic 12-month experience for online business owners, coaches, course creators, and membership site owners who aspire to create financial freedom and a lifestyle they want for themselves and their family and also create a positive impact in their community and the world.Adaptive Marketing Program - Adaptive Marketing Program is an exclusive opportunity for online business owners, coaches, course creators, and membership site owners to play bigger and bolder in their business and explode their bank account with more clients!For a list of our resources &amp; recommendations visit: https://onlinemarketingpodcast.com/learn-with-paul-melissa/Connect with us on social!Instagram: @realpaulpruitt &amp; @realmelissapruittFacebook: @realpaulpruitt &amp; @realmelissapruitt&nbsp;

In this episode, we are talking with Yasmin Boland, award-winning astrologer, and the Sunday Times best-selling Hay House author, about her transition from leading a limited organic space to a successful online business with a loyal following.Yasmin is sharing advice on the advantages of being authentic and the kind of mindset that you need to have when you're going into launches.We are also talking about the importance of not overlooking the humble beginnings of success. This will encourage a positive mindset and faith in yourself.Yasmin Boland is an award-winning astrologer and the Sunday Times best-selling Hay House author of books including Moonology, and creator of the world's best-selling oracle cards.Find the full show notes here: https://onlinemarketingpodcast.com/launch-interview-series-adapting-a-launch-success-mindset-with-yasmin-boland-2/Resources:FREE Launch Debrief Worksheet -The Launch Debrief Worksheet helps you examine the different elements of your launch in detail. You’ll be looking at the metrics that matter within your launch to help you get more clarity on how you can improve your Launch for the next time you launch!Adaptive Inner Circle - The Adaptive Inner Circle with Paul &amp; Melissa Pruitt is an epic 12-month experience for online business owners, coaches, course creators, and membership site owners who aspire to create financial freedom and a lifestyle they want for themselves and their family and also create a positive impact in their community and the world.Adaptive Marketing Program - Adaptive Marketing Program is an exclusive opportunity for online business owners, coaches, course creators, and membership site owners to play bigger and bolder in their business and explode their bank account with more clients!For a list of our resources &amp; recommendations visit: https://onlinemarketingpodcast.com/learn-with-paul-melissa/Connect with us on social!Instagram: @realpaulpruitt &amp; @realmelissapruittFacebook: @realpaulpruitt &amp; @realmelissapruitt&nbsp;Connect with YasminWebsite: www.yasminboland.comFacebook: https://www.facebook.com/yasminbolandmoonology

Building the right list is key to having a successful launch. This all comes back to being really intentional with what you put out there as a lead magnet to build your list.Remember you want that lead magnet to bridge into your offer, so whatever you put out there it's just the first step, it's going to solve one problem for them. Then once you solve that one problem or give your audience a win, it's going to naturally bridge into your offer.You have the power to do this, you have the power to be super intentional with what you put out there, and make your list building, feel like a natural conversation with your audience.What conversation can you have?Resources:Adaptive Inner Circle - The Adaptive Inner Circle with Paul &amp; Melissa Pruitt is an epic 12-month experience for online business owners, coaches, course creators, and membership site owners who aspire to create financial freedom and a lifestyle they want for themselves and their family and also create a positive impact in their community and the world.Adaptive Marketing Program - Adaptive Marketing Program is an exclusive opportunity for online business owners, coaches, course creators, and membership site owners to play bigger and bolder in their business and explode their bank account with more clients!For a list of our resources &amp; recommendations visit: https://onlinemarketingpodcast.com/learn-with-paul-melissa/Connect with us on social!Instagram: @realpaulpruitt &amp; @realmelissapruittFacebook: @realpaulpruitt &amp; @realmelissapruitt&nbsp;

The number one mistake when it comes to email lists for marketers is having one giant list for everyone.This way, you will end up treating all of the leads that you have like the exact same person with the exact same experience.But they're all individual people with specific individual needs and wants.So instead, you want to have different types of lists, you want to segment them out so that you can speak to your audience differently depending on what they're interested in.In this episode, we are talking about how you can create separate lists that will help you create a more tailor-fit and effective marketingFind the full show notes here: Resources:Highest Converting List Builders PDF Grab your Highest Converting List Builders PDF to create list builders that convert to clients!Adaptive Inner Circle - The Adaptive Inner Circle with Paul &amp; Melissa Pruitt is an epic 12-month experience for online business owners, coaches, course creators, and membership site owners who aspire to create financial freedom and a lifestyle they want for themselves and their family and also create a positive impact in their community and the world.Adaptive Marketing Program - Adaptive Marketing Program is an exclusive opportunity for online business owners, coaches, course creators, and membership site owners to play bigger and bolder in their business and explode their bank account with more clients!For a list of our resources &amp; recommendations visit: https://onlinemarketingpodcast.com/learn-with-paul-melissa/Connect with us on social!Instagram: @realpaulpruitt &amp; @realmelissapruittFacebook: @realpaulpruitt &amp; @realmelissapruitt&nbsp;

Finding the right price point for your membership can be tricky.In this episode of our Mastermind Series, we are discussing what to consider when you are creating your pricing strategy.The right price point will attract your ideal target audience, position yourself in the market, avoid devaluing yourself and make sure that you get the amount that you deserve.Resources:Adaptive Inner Circle - The Adaptive Inner Circle with Paul &amp; Melissa Pruitt is an epic 12-month experience for online business owners, coaches, course creators, and membership site owners who aspire to create financial freedom and a lifestyle they want for themselves and their family and also create a positive impact in their community and the world.Adaptive Marketing Program - Adaptive Marketing Program is an exclusive opportunity for online business owners, coaches, course creators, and membership site owners to play bigger and bolder in their business and explode their bank account with more clients!For a list of our resources &amp; recommendations visit: https://onlinemarketingpodcast.com/learn-with-paul-melissa/Connect with us on social!Instagram: @realpaulpruitt &amp; @realmelissapruittFacebook: @realpaulpruitt &amp; @realmelissapruitt&nbsp;