Phillip Arnold is the director of Plus Minus Design, a Sydney-based practice founded in 2007.  Phillip is a sole-practitioner who works on a variety of complex projects, often in collaboration, and has given lectures in Sydney and Seoul, as well as teaching design studios and history at UNSW, UTS and Western Sydney University. He recently learned that he, along with CO_AP, Studio JEF and TARN, won the competition for the Sculpture Garden at the National Gallery of Australia.If you’d like to learn more about his studio, you can visit plusminusdesign.com.au or follow him on Instagram @shftoptplus.Office Talk is hosted and produced by Office D.SHARP, a strategic marketing and brand strategy practice for architecture. We work collaboratively with clients across the UK. To learn more about our process and book a consultation, simply visit officedavesharp.com.Thank you to Programa for sponsoring today’s episode. Visit programa.design/officetalk to start for free and save 25% on annual plans.This episode of Office Talk was edited and engineered by Oscar Crawford.

Adam Haddow is the Director of SJB, a multi-studio collective of experts in architecture, urban design, interiors and planning founded in 1976. Adam has been a Director of SJB’s Sydney studio since 2001, leading the practice in the development of multiple award-winning projects. He has recently been appointed the National President Elect of the Australian Institute of Architects, and his own home, 19 Waterloo Street, won the prestigious Robin Boyd Award for Residential Architecture in 2023. He first appeared on Office Talk in 2021, episode No. 37.If you’d like to learn more about SJB, you can visit sjb.com.au or follow them on Instagram @aboutsjb.Office Talk is hosted and produced by Office D.SHARP, a strategic marketing and brand strategy practice for architecture. We work collaboratively with clients across Australia and the world. To learn more about our process and book a consultation, simply visit officedavesharp.com.Thank you to Programa for sponsoring today’s episode. Visit programa.design/officetalk to start for free and save 25% on annual plans. You can also follow Programa on Instagram at @programahq.This episode of Office Talk was edited and engineered by Oscar Crawford.

Bankston has kindly supported today’s episode of Office Talk to discuss Hemispheres, their latest architectural collaboration.To discuss the new collection, we are joined by Steve Bradley of Bankston architectural hardware, and Nicko Elliott, a principal of CIVILIAN, a New York-based design studio he founded with his partner Ksenia in 2018.The Hemispheres collection follows the success of Bankston's architectural collaborations Casts with Edition Office and Super Collection with Sans-Arc.The 10-piece collection marks a departure from conventional architectural hardware featuring bold geometries, striking finishes, and innovative functions, reflecting a shared ambition to elevate the ordinary. The collection title, Hemispheres, not only references a central dome motif within the range, but also symbolises the collaboration’s global nature—Civilian in the Northern Hemisphere and Bankston in the Southern Hemisphere. This title encapsulates the essence of the partnership, emphasising a shared design ethos transcending geographic bounds.If you would like to learn more about the Hemispheres collection, you can visit Bankston.com, or follow them on Instagram at @bankston_architectural. Civilian is also on Instagram at @civilianprojects, and their website is civilianprojects.com.Office Talk is hosted by Dave Sharp of Office D.SHARP, a strategic marketing and brand definition practice for architecture. We work collaboratively with clients across the globe. To learn more about our process and book a consultation, simply visit officedavesharp.com.Today's episode of Office Talk was edited and engineered by Oscar Crawford.

Chris Gilbert is a director of Archier, a Melbourne-based practice known for creating design experiences that contribute to a better quality of life. Chris first appeared on Office Talk in August of 2022, and we are delighted to welcome him back to the show.In this episode, Chris and Dave discussed:The power of cultural narratives, such as current attitudes around the risks of building, and whether it’s better for architects to push back, or accept these powerful beliefs and adapt our approach.How Archier identified a pain-point in the design process, the endless hours spent pricing projects, then developed custom software to help speed up the process and drastically reduce the cost to the client.The story of starting Candour, a prefabrication and advanced manufacturing company helping architects to make off-site construction faster, cheaper, and more accessible.What impact a move towards automation, efficiency and accessibility could have on the brand perception of Archier, and architecture more broadly, as it challenges the traditional exclusivity of residential architecture.If you'd like to learn more about their studio, you can visit archier.com.au or follow them on Instagram at @archier_.Office Talk is hosted by Dave Sharp of Office D.SHARP, a strategic marketing and brand definition practice for architecture. We work collaboratively with clients across the globe. To learn more about our process and book a consultation, simply visit officedavesharp.com.Today's episode of Office Talk was edited and engineered by Anthony Richardson of Simple Dwelling Studio.This episode of Office Talk is supported by Mast Furniture. Mast is an established furniture design and manufacturing company based in Brisbane. In operation since 2012 and climate neutral certified since 2021, Mast has built a national and international reputation for producing original furniture of the highest quality. For Mast, the phrase ‘Good Design, made right’ embodies who they are, what they do and what they’d like to achieve. Mast values enduring design, taking their time to develop well designed products both in house and in collaboration with established and upcoming designers. With all of their furniture being produced from their Brisbane workshop and made to order, the majority of their range is able to be customised in material, size and finishes to suit specific projects and spaces in both residential and commercial environments. To learn more about Mast, visit mastfurniture.com.au or check out their instagram @mastfurniture.

Rodney Eggleston and Anne-Laure Cavigneaux are the directors of March Studio, a Melbourne-based practice known for its multidisciplinary approach to architecture, graphic, interiors and industrial design.In this episode, Rodney, Anne-Laure and Dave discussed:The influence their early years in Rotterdam had on their views about the role and value of design, and the unique ideas and approaches they brought back to Australia with them.Why they’ve tried to avoid being typecast or tied to a specific stylistic approach or project type, and how you can position your practice to speak to range of project types and scales.How they’ve designed their physical studio environment to encourage creativity and experimentation, and the important role physical model making, prototyping, hand drawing and fabrication have played in their work.The importance their work on Aesop stores had on their practice, particularly from a learning and experimentation perspective, how they think about managing long-term partnerships with a fast-growing brand.If you'd like to learn more about their studio, you can visit march.studio or follow them on Instagram at @march_studio.Office Talk is hosted by Dave Sharp of Office D.SHARP, a strategic marketing and brand definition practice for architecture. We work collaboratively with clients across the globe. To learn more about our process and book a consultation, simply visit officedavesharp.com.Today's episode of Office Talk was edited and engineered by Anthony Richardson of Simple Dwelling Studio.This episode of Office Talk is supported by Mast Furniture. Mast is an established furniture design and manufacturing company based in Brisbane. In operation since 2012 and climate neutral certified since 2021, Mast has built a national and international reputation for producing original furniture of the highest quality. For Mast, the phrase ‘Good Design, made right’ embodies who they are, what they do and what they’d like to achieve. Mast values enduring design, taking their time to develop well designed products both in house and in collaboration with established and upcoming designers. With all of their furniture being produced from their Brisbane workshop and made to order, the majority of their range is able to be customised in material, size and finishes to suit specific projects and spaces in both residential and commercial environments. To learn more about Mast, visit mastfurniture.com.au or check out their instagram @mastfurniture.

John Wardle and Jasmin Williamson are partners of Wardle, a highly recognised Gold-medal winning practice known for creating extraordinary buildings and places that matter.In this episode, John, Jasmin and Dave discussed:The practice’s evolution from the early days of small, but highly considered residential projects, to the broad range of sectors and scales they work in today.Their process in pitching for work when entering into new sectors, and how they identify the right ideas and details from other projects to draw upon to inspire potential clients.Why John believes that not having previous built experience on a project typology can be advantageous for the client, but can also come with challenges when competing against efficient specialist practices.The thinking behind the rebranding of the studio and the decision to shift the focus from John to the other partners, who each bring a different voice to the practice.Their recent expansion into the Sydney market, and how a practice like Wardle goes about building relationships and brand awareness in a short space of time.If you'd like to learn more about the studio, you can visit wardle.studio or follow the studio on Instagram at @wardle.studio.Office Talk is hosted by Dave Sharp of Office D.SHARP, a strategic marketing and brand definition practice for architecture. We work collaboratively with clients across the globe. To learn more about our process and book a consultation, simply visit officedavesharp.com.Today's episode of Office Talk was edited and engineered by Anthony Richardson of Simple Dwelling Studio.This episode of Office Talk is supported by Mast Furniture. Mast is an established furniture design and manufacturing company based in Brisbane. In operation since 2012 and climate-neutral certified since 2021, Mast has built a national and international reputation for producing original furniture of the highest quality. For Mast, the phrase ‘Good Design, made right’ embodies who they are, what they do and what they’d like to achieve. Mast values enduring design, taking their time to develop well designed products both in house and in collaboration with established and upcoming designers. With all of their furniture being produced from their Brisbane workshop and made to order, the majority of their range is able to be customised in material, size and finishes to suit specific projects and spaces in both residential and commercial environments. To learn more about Mast, visit mastfurniture.com.au or check out their instagram @mastfurniture.

Emlyn Olaver is the director of Olaver, a Melbourne-based practice known for residential and commercial work that balances the imperfect and the refined.In this episode, Emlyn and Dave discussed:The benefits of working on hospitality projects in the early stages of their practice, allowing them to have built work available to publish at a faster rate than typical residential projects.Olaver’s unique approach to photographing residential projects during handover; working with professional photographers to document the project in a raw, imperfect and restrained way.How these Handover images have helped to raise awareness of the practice, through the website and social media, as well as collating them into a print publication, which led to a launch party.Why he believes it’s far better to collaborate with professional creatives, such as graphic designers and photographers, to undertake their work they’re good at, as opposed to trying to do everything himself.The importance of communicating your design values clearly, and how he has developed a clear practice positioning statement over time.If you'd like to learn more about his studio, you can visit olaver.com.au or follow the studio on Instagram at @olaver_architecture.Office Talk is hosted by Dave Sharp of Office D.SHARP, a strategic marketing and brand definition practice for architecture. We work collaboratively with clients across the globe. To learn more about our process and book a consultation, simply visit officedavesharp.com.Today's episode of Office Talk was edited and engineered by Anthony Richardson of Simple Dwelling Studio.

Aidan Anderson is the founder and editor-in-chief of The Local Project, an architecture publication known for celebrating extraordinary design to an inspired community.In this episode, Aidan and Dave discussed:How The Local Project has evolved from an Instagram page Aidan used to share his favourite architecture and interiors while working as a furniture maker, to a 46-person media company with a category-leading YouTube channel, website, magazine and book.The importance of highlighting the humans behind architecture, ensuring the architect or homeowner is front-and-centre, and how this narrative-driven approach has been key to the success of their well-known project films.Why Aidan believes architectural print is far from dead, and the thinking behind the launch of a magazine that has the qualities of a book, designed to be kept and displayed.What’s next for The Local Project, and why Aidan is excited about the potential for new forms of educational content that teaches the public about the thinking behind great architecture.If you'd like to learn more about the publication, you can visit thelocalproject.com.au or follow them on Instagram at @thelocalproject.Office Talk is hosted by Dave Sharp of Office D.SHARP, a strategic marketing and brand definition practice for architecture. We work collaboratively with clients across the globe. To learn more about our process and book a consultation, simply visit officedavesharp.com.Today's episode of Office Talk was edited and engineered by Anthony Richardson of Simple Dwelling Studio.

Mel Bright is the director of Studio Bright, a Melbourne-based practice known for creating enduring and responsive architecture for people and place.In this episode, Mel and Dave discussed:How she has translated her background in civic projects into the studio’s residential work, and the importance of investing in big ideas, even for small projects.The small steps she has taken toward different project typologies, such as social housing, and how she strategically over-invests in projects that have the most potential to lead to similar projects.The importance of creating a healthy and strong workplace environment and the positive impact that has had on staff retention, morale and culture within the practice.The evolution of her Instagram account, from the early days of posting more personal photographs, to her thinking around sticking with one architectural photographer.What work-life balance means to her, and how it has changed as her children have grown up and the fulcrum has shifted.If you'd like to learn more about her studio, you can visit studiobright.com.au or follow the studio on Instagram at @studio__bright.Office Talk is hosted by Dave Sharp of Office D.SHARP, a strategic marketing and brand definition practice for architecture. We work collaboratively with clients across the globe. To learn more about our process and book a consultation, simply visit officedavesharp.com.Today's episode of Office Talk was edited and engineered by Anthony Richardson of Simple Dwelling Studio.

Anita Panov and Andrew Scott are the directors of Panov Scott, a Sydney-based practice known for their approach to ethical, sustainable and innovative architecture.In this episode, Anita, Andrew and Dave discussed:How crafting personalised books about each of their projects has allowed them to form deeper relationships with their clients, better communicate ideas and articulate their values.How being quiet on Instagram doesn’t translate to a quiet practice, and how they have spent the time off social media designing their business to suit their desired lifestyle.The importance of ensuring that the perception of the practice, and how you communicate and engage with the community, is authentic to the personality of the people within the practice.The evolution of architectural photography over their careers, and the photography trends from the early years of their practice they see re-appearing today.If you'd like to learn more about their studio, you can visit panovscott.com.au or follow them on Instagram at @panovscott.Office Talk is hosted by Dave Sharp of Office D.SHARP, a strategic marketing and brand definition practice for architecture. We work collaboratively with clients across the globe. To learn more about our process and book a consultation, simply visit officedavesharp.com.Today's episode of Office Talk was edited and engineered by Anthony Richardson of Simple Dwelling Studio.

Patrick Kennedy and Rachel Nolan are the directors of Kennedy Nolan, a Melbourne-based practice known for their approach to built form, contextual response and a close relationship with landscape.In this episode, Patrick, Rachel and Dave discussed:How they reject the negative associations around following design trends, and instead embrace the idea that their projects are reflective of their time and place, and will eventually date as tastes change.How having a strong workplace culture that encourages having a life outside of architecture gives them the energy and inspiration to come up with new ideas.The important considerations they make about the best way to photograph a project to enter into awards and media, and how to create images that will better communicate ideas to clients.How the strength of their brand has helped them move into larger scale projects such as Nightingale Leftfield and a 16-storey hotel building currently under construction.Why blurring the lines between architecture and interior design has helped their projects to feel more emotionally engaging, both in person and in images.The value of being an active participant in award programs from the very start, and the positive impact winning an award for their first project had on their practice.If you'd like to learn more about their studio, you can visit kennedynolan.com.au or follow them on Instagram at @kennedy_nolan.Office Talk is hosted by Dave Sharp of Office D.SHARP, a strategic marketing and brand definition practice for architecture. Our practice works collaboratively with clients across the globe. To learn more about our process and book a consultation to discuss your practice, simply visit officedavesharp.com.Today's episode of Office Talk was edited and engineered by Anthony Richardson of Simple Dwelling Studio.

Karen Alcock and Rachael McNally are from MA+Co, a 12-person Melbourne-based practice working on a mix of residential, multi-res and commercial projects.In this episode, Karen, Rachael and I discussed:How the studio has fostered strong long-term relationships with developers, and their insights on ways architects can play a bigger and more impactful role in the development team.Their approach to finding the balance between development budgets and the enjoyment of future occupants by concentrating on designing low-cost moments of joy into every space.They reflect on their recent rebrand, and discuss the benefits of a website that is highly curated, both in terms of the number of projects presented, and the short memorable messages shown to visitors.How the brand refresh allowed them to look inward, communicate what is important to them as a practice, and gain a professional external perspective on their values and strengths.A close look at their recent Mori House, focusing on how commissioning two photography sessions of the one project allowed them to capture the house in both a raw form, and then as a lived-in home.If you'd like to learn more about their studio, you can visit ma-co.au or follow them on Instagram at @ma_co.au.This episode of Office Talk is sponsored by Office D.SHARP, Welcome to Office D.SHARP, a strategic marketing and brand definition practice for architecture. Based in Perth, the practice works collaboratively with clients across the globe. To learn more about our process and book a consultation to discuss your practice, simply visit officedavesharp.com.Episode credits: Edited by Anthony Richardson of Simple Dwelling Studio. Engineered by James Ede of Be Heard. Cover illustration by Woshibai. Design by Studio Hi Ho.

Scott Eldridge and Jeremy Anderson are the directors of of Eldridge Anderson Architects, a 4-person residential practice based on Victoria's Surf Coast.In this episode, Scott, Jeremy and Dave discussed:Why they front-load so much effort into the sketch design stage of the design process, resolving much of the project details at this early stage and presenting a single, fully fleshed-out design idea to their clients.The benefits of slower, more mindful ways of practice like hand-drawing and physical modelmaking for refining clear design ideas, nurturing interest in and passion for practice, and injecting energy and momentum into the architect-client relationship.The ongoing debate over whether architects should put their personalities and design process out there for the world to see, or take a big step back and let the work speak for itself and allow the public to interpret the work in their own way.The idea of a less-but-better approach to marketing and communications, and why subtracting unnecessary elements and carefully considering what gets put out can give a practice a clearer and more potent brand identity.If you'd like to learn more about their studio, you can visit eldridgeanderson.com.au or follow them on Instagram at @eldridge_anderson.This episode of Office Talk is sponsored by Office D.SHARP, a practice providing specialised marketing consultancy and strategy tailored to meet the particular needs of architects. Based in Perth, the practice caters to a diverse range of clients around the world. Visit officedavesharp.com to learn more.If you have any marketing, strategy and brand questions you would like Dave and his guests to discuss in future episodes, you can send them to [email protected].

Jemima Retallack and Mitchell Thompson are the directors of Retallack Thompson, a Sydney-based architecture practice seeking to create timeless and enduring architecture, interior and landscape design. In this episode, Jemima, Mitchell and Dave discussed:How to make the most of every project opportunity in the early years of practice, from realising that briefs and budgets will often expand and change from what clients present during the first meeting, to taking on smaller projects as a way to explore ideas, develop relationships or refine internal processes.Why Jemima and Mitchell believe that percentage-based fees can create an appearance of conflict of interest that can harm the architect-client relationship, impact the client experience and reduce potential referrals.The unexpected benefits of marketing to other architects; from valuable overflow referrals to collaborations with larger practices on public projects.What Jemima and Mitchell learned about achieving work-life balance from their experiences working in leading practices earlier in their careers, and how they have structured their practice to maximise both the quality of their work and the time they can spend with their kids.The negative influence Australia's real estate industry, with its emphasis on resale value, has had on the creative ambitions of residential clients. Jemima and Mitchell share how they encourage their clients to be brave with their homes, and worry less about future owners and more about their own enjoyment.If you'd like to learn more about Retallack Thompson, you can visit retallackthompson.com or follow them on Instagram at @retallackthompson. This episode of Office Talk is sponsored by Office D.SHARP, a practice providing specialised marketing consultancy and strategy tailored to meet the particular needs of architects. Based in Perth, the practice caters to a diverse range of clients around the world. Visit officedavesharp.com to learn more.If you have any marketing, strategy and brand questions you would like Dave and his guests to discuss in future episodes, you can send them to [email protected].

Katelin Butler is the Editorial Director of Architecture Media, Australia's leading publisher for the built environment and the home of well-known titles such as Architecture Australia, Houses Magazine, Artichoke and architectureau.com. Before taking on the role of Editorial Director, Katelin was the Editor of Houses Magazine from 2011 to 2019, and established the highly successful Houses Awards program.In this episode, Katelin and I discussed:How the Architecture Media editors decide which projects belong in their magazines, and how they look beyond imagery and aesthetics to highlight projects that have educational value for the industry.The role each magazine plays in the Architecture Media portfolio, and the quality-focused approach Katelin and her team take to ensure their titles are the most trusted sources of information in the industry.The different approaches architects can take to engage with the media, looking at targeted vs broad outreach, avoiding busy times of the year, and the value of having patience and holding onto projects for thorough coverage and maximum impact, rather than rushing them out the door in a superficial way.The importance of continuous engagement with editors earlier on in the project timeline, rather than the traditional model of shooting a finished project and submitting it to publications.If you'd like to learn more about Katelin's work, you can visit architecturemedia.com to subscribe to their titles, or follow Katelin on Instagram at @katelinbutler. This episode of Office Talk is sponsored by Office D.SHARP, a practice providing specialised marketing consultancy and strategy tailored to meet the particular needs of architects. Based in Perth, the practice caters to a diverse range of clients around the world. Visit officedavesharp.com to learn more.If you have any marketing, strategy and brand questions you would like Dave and his guests to discuss in future episodes, you can send them to [email protected].

Jonathan Richards and Kirsten Stanisich are the directors of Richards Stanisich, a 20-person interior design and architecture practice based in Sydney.In this episode, Jonathan, Kirsten and Dave discussed:The journey of establishing the new Richards Stanisich brand after 15 years operating as SJB Interiors Sydney.The strategic challenge of designing a new brand that could convey a sense of experience, stability, maturity, and knowledge.The importance of a consistent and creative approach to project photography, emphasising depth, mood, and richness in their work.Their thoughts on fostering long-lasting client relationships, and the importance of repeat business and referral from existing clients.The evolving definition of luxury in the Australian residential market, focusing on uniqueness, longevity, and personalisation over extravagance.If you'd like to learn more about Richards Stanisich, you can visit their website at richardsstanisich.com.au or follow them on Instagram at @richards_stanisich. This episode of Office Talk is sponsored by Office D.SHARP, a practice providing specialised marketing consultancy and strategy tailored to meet the particular needs of architects. Visit officedavesharp.com to learn more.If you have any marketing, brand and business questions you would like Dave and his guests to discuss in future episodes, you can send them to [email protected].

Liam Eastop is the director of Eastop Architects, an architecture and interiors practice based in Melbourne.Eastop Architects was founded by Liam Eastop in 2017 following his extensive practice experience working on award winning residential, commercial & urban design projects. Liam graduated with a Master of Architecture from Monash University, receiving the ‘Roderick Macdonald Scholarship’ for design excellence and has since spent several years teaching and presenting lectures at both Melbourne University and Monash University.In this episode, Liam and I discussed:His approach to project photography, from shooting the studio's first projects on a tight budget, to their current process which involves deep collaboration and planning with photographers and stylists, custom furniture pieces, and carefully planned landscaping.How the studio embraced speculative drawings, images and renders to convey the practice's design approach and interests in the early days of the practice before they had completed built work.The importance of setting firm creative boundaries with clients in order to create a strong and clear body of work, and why Liam prefers to work with clients who have done their research before approaching an architect.How Liam has created a clear and considered brand identity by developing gold standards for all public-facing images, text, graphic design and drawings. If you'd like to learn more about Eastop Architects, you can visit their website at eastop.com.au or follow them on Instagram at @eastop_architects.This episode of Office Talk is sponsored by Office D.SHARP, a practice providing specialised marketing consultancy and strategy tailored to meet the particular needs of architects. Visit officedavesharp.com to learn more.If you have any marketing, brand and business questions you would like me and my guests to discuss in future episodes, please send them to [email protected].

Lauren Li is the director of Sisällä, a Melbourne-based interior design practice known for their colourful, playful and liveable approach to residential interiors. Lauren is also a design educator, running workshops, courses and an online community geared towards emerging interior designers. Lauren writes a monthly column for The Design Files, and has just released her first book, The New French Look, with Thames & Hudson.In this episode, Lauren and I discussed:Why Lauren believes having diverse revenue streams can make studios more resilient during slowdowns in the residential construction market, and a behind the scenes look at how she developed her different educational offers.Her journey as a design writer, from five posts a week in the early days of blogging to becoming a monthly columnist for The Design Files and writing a book—and how writing and putting ideas out there in public has helped Lauren to develop a unique point of view as a designer.Lauren's approach to making architectural photography more accessible and personal to the client, and balancing the trade-offs between images that resonate with potential clients, and carefully styled images that are more easily published in magazines.Why Lauren believes working with ultra design-savvy clients—although often the stated marketing goal for many architects and interior designers—can often make it harder for designers to take on the role of expert and educator in the design process.Why branding, getting published, putting your ideas out there and showing excitement and passion for the possibilities of a project can be crucial for building trust with new clients.Why developing a clear point of view as a designer and taking risks to challenge the status quo can help to attract like-minded clients and media exposure for small design studios.If you'd like to learn more about Sisällä, you can visit their website at sisalla.com.au, or follow them on Instagram at @sisalla_interior_design.Lauren's new book, The New French Look, is available on sale right now from online retailers, and your local independent book store.This episode of Office Talk is sponsored by Office D.SHARP, a practice providing specialised marketing consultancy and strategy tailored to meet the particular needs of architects. Visit officedavesharp.com to learn more.If you have any marketing, brand and business questions you would like me and my guests to discuss in future episodes, please send them to [email protected].

Huw Wellard is the director of Wellard Architects, a 4-person Melbourne-based practice best known for their award-winning homes, beach houses and holiday houses.In this episode, Huw and I discussed:How Wellard's recent rebranding journey has helped them transition from working on a high volume of tight inner-city terraces towards fewer but more substantial new builds, resulting in simpler project management, more time for the client relationship, and better quality enquiries.The strong relationship between the work you show and the work you attract. How Huw made the tough call to retire projects from the website as part of a recent rebrand, what the selection process involved, and why showing fewer but better projects has "changed the trajectory of the practice".How Huw has adjusted his fee structures in recent years to improve practice profitability and avoid overservicing clients, as well as his insights from a recent analysis of the practice's enquiries and productivity.The superiority of solid word-of-mouth marketing and what can help to drive repeat business and referral opportunities in the residential sector.If you'd like to learn more about Wellard Architects, you can visit their website at wellardarchitects.com.au, or follow them on Instagram at @wellardarchitects.This episode of Office Talk is sponsored by Office D.SHARP, a practice providing specialised marketing consultancy and strategy tailored to meet the particular needs of architects. Visit officedavesharp.com to learn more.If you have any marketing, brand and business questions you would like me and my guests to discuss in future episodes, please send them to [email protected].

Nick James and Michael Roper are the directors of Architecture Architecture, a 9-person Melbourne-based practice working on a mix of residential, education and social housing projects. In this episode, Nick, Michael and Dave discussed:How the studio transitioned from the early days of word-of-mouth enquiries, where building trust and confidence was key, to attracting clients through their built work and how that has allowed them to concentrate their messaging on themes of physical and psychological comfort.Michael and Nick reflect on how a broader sense of uncertainty in society since the GFC may be leading people to seek out architecture like theirs that evokes feelings of warmth, safety, and comfort; while also bringing a bit of joy and experimentation through colour and form.The steps Michael and Nick took to move from private residential to education and social housing, from establishing systems and processes, building relationships, studying the market leaders and developing new ideas through teaching design studios.The importance of timesheets and carefully planned systems and processes; and how it's helped Michael and Nick to better understand the finances and resourcing around their projects, avoid micromanaging the team, and give their staff greater autonomy and enjoyment by streamlining their project admin.If you'd like to learn more about Architecture Architecture, you can visit architecturearchitecture.com.au or follow them on Instagram at @architecture_architecture.This episode was sponsored by Office D.SHARP, a practice providing specialised marketing consultancy and strategy tailored to meet the particular needs of architects. Visit officedavesharp.com to learn more, or email [email protected] if you would like to get in touch to discuss your practice.

Shaun Lockyer is the director of Shaun Lockyer Architects, a Brisbane-based practice focused exclusively on high-end residential work. Founded in 2009, the studio has grown to over 20 employees, and has been published in every major Australian architecture publication.In this episode, Sean and I discussed:The difficult and often uncomfortable relationship architects have with wealth, status and commercial success.The psychology of high net worth residential clients, from their typical hobbies and interests, to their priorities for their projects and what they look for in an architect they can trust and relate to.Why a track record for adding financial value for clients can be an important driver of positive word of mouth and build trust and credibility with clients.Why Shaun believes architects who show their personal passions, hobbies, interests and values are much more relatable and trustworthy in the eyes of potential residential clients.Shaun's media strategy for new projects, and why he prefers to reach a broad audience through digital publications and video channels like The Local Project rather than focusing on niche architectural magazines.Why Shaun believes that the best time to promote your practice is when you don't have the capacity to take on more work, and how it helps convey confidence, objectivity and exclusivity.If you'd like to learn more about Shaun Lockyer Architects, you can visit lockyerarchitects.com.au or follow them on Instagram at @shaunlockyer.This episode was sponsored by Office D.SHARP, a practice providing specialised marketing consultancy and strategy tailored to meet the particular needs of architects. Visit officedavesharp.com to learn more, or email [email protected] if you would like to get in touch to discuss your practice.

Hannah Tribe is the director of Tribe Studio Architects, a 20-year-old Sydney-based practice known for their playful and expressive approach to residential and community projects.In this episode, Hannah and I discussed:How she has designed her business to run efficiently and profitably, from a focus on gradual and sustainable growth to succession planning and delegation, and the hires she has made to help her focus her time on the studio's projects rather than administration.Hannah's insights into how residential clients experience the design journey, from their initial sense of overwhelm to their enjoyment of the design process as an act of self-expression of their personality and goals for their lives.Why Hannah believes that her studio doesn't have a house style, but instead a few key areas of interest that tie their projects together, and her thoughts on why some projects that embody these values tend to resonate more with potential clients than others.How Hannah has approached public speaking in front of audiences of non-architects, and how speaking has been a valuable opportunity for her to clarify her thinking, engage with peers, and get the general public excited by design and creativity.The difficulties small but experienced practices like Tribe face in winning government and public projects, despite their track records in other sectors, but how this is becoming easier as councils like the City of Sydney push for small practices to be included in public procurement processes.If you'd like to learn more about Tribe Studio, you can visit tribestudio.com.au. You can also follow the studio on Instagram @tribestudio_.Office Talk is hosted by Dave Sharp, M.Arch—an architectural marketing expert and the director of Office D.SHARP, a practice providing specialised consultancy, marketing and PR services tailored to meet the particular needs of architects. Working as a sole practitioner, Dave employs a collaborative, conversational approach to his work, fostering long-standing relationships that yield tangible results for clients.Visit officedavesharp.com to learn more, or email [email protected] if you would like to get in touch.This episode was supported by our legendary sponsors. ArchiPro showcases the best and latest in the architecture and building industry, and connects people with trusted trade professionals and products to suit their needs. Visit ArchiPro.com.au to learn more.Mast Furniture is an established furniture design and manufacturing company based in Brisbane. In operation for 10+ years, Mast has built a national and international reputation for producing high quality, technically challenging furniture. Visit mastfurniture.com.au to learn more.

Dominic Pandolfini is the director of Pandolfini Architects, an 11-year-old Melbourne-based practice known for residential and commercial projects that are strong in form and unsparingly detailed.In this episode, Dominic and I discussed:The importance of making careful choices about photography, branding, and the kind of projects you put out into the world during the early years of the practice when marketing resources are scarce.Why Dom believes that short term marketing activities designed to generate leads quickly are a waste of time and counterproductive to attracting high quality projects and clients; and what he focuses on instead.How the studio has achieved distinctive look and feel as a brand, while also being careful to avoid pigeonholing the practice or alienating potential clients from engaging with the work.The new approach Dom is taking to photography to help the studio expand into high-end interior design media and potential clients.Dom’s point of view on the current state of the residential market in Melbourne, and how poor market sentiment is creating risks that residential architects need to plan for.If you’d like to learn more about Pandolfini Architect, you can visit pandolfini.com.au. You can also follow the studio on Instagram @pandolfini_architects. Office Talk is hosted by Dave Sharp, M.Arch—an architectural marketing expert and the director of Office D.SHARP, a practice providing specialised consultancy, marketing and PR services tailored to meet the particular needs of architects. Working as a sole practitioner, Dave employs a collaborative, conversational approach to his work, fostering long-standing relationships that yield tangible results for clients.Visit officedavesharp.com to learn more, or email [email protected] if you would like to get in touch.This episode was supported by our legendary sponsors. ArchiPro showcases the best and latest in the architecture and building industry, and connects people with trusted trade professionals and products to suit their needs. Visit ArchiPro.com.au to learn more.Mast Furniture is an established furniture design and manufacturing company based in Brisbane. In operation for 10+ years, Mast has built a national and international reputation for producing high quality, technically challenging furniture. Visit mastfurniture.com.au to learn more.

On this special Q&A episode, Dave answers architecture marketing and brand questions submitted by Office Talk listeners.Dave shares his point of view on questions like:What’s the best way an architecture practice or publication communicate what they stand for?What is the best startup marketing strategy?Are there any AI tools that architects should be aware of, or that would assist with marketing and social media?How long does a practice need to market before a consistent number of enquiries is achieved?What marketing KPI's should an architect focus on?What is Dave's favourite architecture marketing case study?What is the best approach to maximise word of mouth referrals?What's the best way to consistently market when word of mouth referrals are currently keeping you busy?You can submit your questions for Dave to answer on future episodes from our new Office Talk Slido page.Mentioned in the episode: Office D.SHARP's list of frequently used architecture positioning words and associations.Office Talk is hosted by Dave Sharp, M.Arch—an architectural marketing expert and the director of Office D.SHARP, a practice providing specialised consultancy, marketing and PR services tailored to meet the particular needs of architects. Working as a sole practitioner, Dave employs a collaborative, conversational approach to his work, fostering long-standing relationships that yield tangible results for clients.Visit officedavesharp.com to learn more, or email [email protected] if you would like to get in touch.

David Neustein is a co-director of Other Architects, a small research-driven practice he and his partner Grace Mortlock founded in 2012. Other Architects received the 2021 Houses Award for Emerging Architecture Practice, the 2018 INDE Prodigy award for most promising design practice in the Asia-Pacific region, and their work has been exhibited around the world.In this episode, David and I discussed:How the studio has used speculative or unsolicited projects to establish themselves as leaders in interesting and unexpected niches such as cemeteries.Why David believes that some of the most valuable ideas, solutions and techniques can often be found in the work of small practices outside Australia, and why connecting with the international architecture community can become a meaningful point of difference in the local market.How the studio has developed a clear sense of what they’re about (or not about) as a brand, and how this process of self-reflection has helped them to focus their message, generate clearer ideas, decide on the right projects to focus on, and communicate their ideas with confidence.If you’d like to learn more about Other Architects, you can visit otherarchitects.com. You can also follow the studio on Instagram @otherarchitects. Office Talk is hosted by Dave Sharp, M.Arch—an architectural marketing expert and the director of Office D.SHARP, a practice providing specialised consultancy, marketing and PR services tailored to meet the particular needs of architects. Working as a sole practitioner, Dave employs a collaborative, conversational approach to his work, fostering long-standing relationships that yield tangible results for clients.Visit officedavesharp.com to learn more, or email [email protected] if you would like to get in touch.This episode was supported by our legendary sponsors. ArchiPro showcases the best and latest in the architecture and building industry, and connects people with trusted trade professionals and products to suit their needs. Visit ArchiPro.com.au to learn more.Mast Furniture is an established furniture design and manufacturing company based in Brisbane. In operation for 10+ years, Mast has built a national and international reputation for producing high quality, technically challenging furniture. Visit mastfurniture.com.au to learn more.

Miriam Fanning is the director of Mim Design, one of Melbourne’s leading architecture and interior design practices.In this episode, Mim and I discussed:Her process for interviewing new clients during the briefing stage to learn as much as possible about their likes, dislikes, and daily rituals; and why she believes these discoveries help the studio to develop more authentic design concepts.How the studio has developed new offerings in furniture selection and art curation, looking at the details of managing budgets and logistics, to the marketing benefits of highly resolved projects and the potential for repeat business.How Mim communicates the overall design process to new clients by giving them a look inside the drawings and documentation of real projects so they that can more easily grasp the deliverables the studio provides, and outcomes of each stage.The campaign Mim is taking on with the Design Institute of Australia to push for better recognition and protection of interior designer’s professional expertise and titles.A quick look at how Mim approaches the studio’s photoshoots, marketing and public relations; with a focus on heavy investment in key projects, exploring new opportunities for media exposure, and her experiences working with a PR agency.If you’d like to learn more about Mim Design, you can visit mimdesign.com.au. You can also follow the studio on Instagram @mimdesignstudio. Office Talk is hosted by Dave Sharp, M.Arch—an architectural marketing expert and the director of Office D.SHARP, a practice providing specialised consultancy, marketing and PR services tailored to meet the particular needs of architects. Working as a sole practitioner, Dave employs a collaborative, conversational approach to his work, fostering long-standing relationships that yield tangible results for clients.Visit officedavesharp.com to learn more, or email [email protected] if you would like to get in touch.This episode was supported by our legendary sponsors. ArchiPro showcases the best and latest in the architecture and building industry, and connects people with trusted trade professionals and products to suit their needs. Visit ArchiPro.com.au to learn more.Mast Furniture is an established furniture design and manufacturing company based in Brisbane. In operation for 10+ years, Mast has built a national and international reputation for producing high quality, technically challenging furniture. Visit mastfurniture.com.au to learn more.Learn Business Strategy, Finance, and Leadership from Spotify, Wolff Olins, Monzo, Pentagram, AKQA, and others with Future London Academy’s MBA for Design Leaders. Five 2-week modules in London and California. Only 30 spots available, so learn more and apply at bit.ly/chiefdesigner.

Derek Swalwell is one of Australia’s most respected and widely published architectural photographers.In this episode, Derek and I discussed:His analysis of the different trends and fashions he’s seen come and go in architectural photography and the design media during his career, and his insight into the direction the industry might be heading today.The common mistakes architects make when it comes to photoshoots; and what practices can do to ensure their shoots runs smoothly and they get the most out their photographer.The big question: What is the most important area for architects to focus on with their photography strategy; Magazines, awards or social media? Derek reflects on what his industry leading clients prioritise when briefing him for their project shoots.Why Derek recommends architects engage a professional stylist for their shoots, and how he thinks about the return on investment professional photography and styling can generate for practices.If you’d like to learn more about Derek, you can visit derekswalwell.com. You can also follow Derek on Instagram @derek_swalwell. Office Talk is hosted by Dave Sharp, M.Arch—an architectural marketing expert and the director of Office D.SHARP, a practice providing specialised consultancy, marketing and PR services tailored to meet the particular needs of architects. Working as a sole practitioner, Dave employs a collaborative, conversational approach to his work, fostering long-standing relationships that yield tangible results for clients.Visit officedavesharp.com to learn more, or email [email protected] if you would like to get in touch.This episode was supported by our legendary sponsors. ArchiPro showcases the best and latest in the architecture and building industry, and connects people with trusted trade professionals and products to suit their needs. Visit ArchiPro.com.au to learn more.Mast Furniture is an established furniture design and manufacturing company based in Brisbane. In operation for 10+ years, Mast has built a national and international reputation for producing high quality, technically challenging furniture. Visit mastfurniture.com.au to learn more.

Lachlan Nielsen and Morgan Jenkins are the directors of Nielsen Jenkins, a multi-award winning architecture practice from Brisbane, Australia.In this episode, Lachlan, Morgan and I discussed:How the two directors combined their backgrounds in architecture and construction to create a practice with an emphasis on buildability, assembly, and doing things efficiently.How the studio has developed a broad range of interdisciplinary service offerings that help their clients to achieve more within the constraints of their budget.What the studio focuses on when developing a creative brief for their project photography; from capturing an honest and realistic view of the site, to tailoring their photography style to compliment the local climate, and stripping the images back to accentuate the big ideas behind each project.How they structure their fees, project team, and staff resources to be able to do award winning work on small budget projects, while also having the capacity for larger budget projects.Why the studio has developed a range of innovative first steps for new clients, such as a fixed fee concept package, a new client welcome pack, a waitlist and deposit system; and how these systems have helped them to see more projects through to the end and filter for better quality clients.If you’d like to learn more about Nielsen Jenkins, you can visit nielsenjenkins.com. You can also follow the studio on Instagram @nielsen.jenkins.Office Talk is hosted by Dave Sharp, M.Arch—an architectural marketing expert and the director of Office D.SHARP, a practice providing specialised consultancy, marketing and PR services tailored to meet the particular needs of architects. Working as a sole practitioner, Dave employs a collaborative, conversational approach to his work, fostering long-standing relationships that yield tangible results for clients.Visit officedavesharp.com to learn more, or email [email protected] if you would like to get in touch.This episode was supported by ArchiPro. ArchiPro showcases the best and latest in the architecture and building industry, and connects people with trusted trade professionals and products to suit their needs. Visit ArchiPro.com.au to learn more.

Nick Travers is a founding director at Technē, a 33-person architecture and interiors practice based in Melbourne, Australia.In this episode, Nick and I discussed:His insight into the approach and motivations of large scale hospitality clients, from their attitude to risk, their drive to find a unique point of difference for their venue, and how the studio manages healthy client relationships over the long term.How the studio has made a strategic choice to avoid being pigeonholed in a particular style of project type, in order to make their business model more sustainable over the long term, relevant to long-term clients and able to weather changes in the economy.The power of repeat business; how it drives 60% or more of their new projects each year and the benefits that come with that, as well as some of the risks and limitations repeat business can bring for studios as their offerings and pricing models evolve over time.How the directors have developed their business acumen over the years, from early mentors to engaging consultants and executive coaches; as well as the studio’s plans for the future, including a fast-growing new office they’ve launched in North East Victoria.If you’d like to learn more about Technē, you can visit techne.com.au. You can also follow the studio on Instagram @technearchitects. Office Talk is hosted by Dave Sharp, M.Arch—an architectural marketing expert and the director of Office D.SHARP, a practice providing specialised consultancy, marketing and PR services tailored to meet the particular needs of architects. Working as a sole practitioner, Dave employs a collaborative, conversational approach to his work, fostering long-standing relationships that yield tangible results for clients.Visit officedavesharp.com to learn more.This episode was supported by ArchiPro. ArchiPro showcases the best and latest in the architecture and building industry, and connects people with trusted trade professionals and products to suit their needs. Visit ArchiPro.com.au to learn more.

Eva-Marie Prineas is the director of Studio Prineas, a 6-person residential architecture and interiors practice based in Sydney, Australia.In this episode, Eva-Marie and I discussed:How the studio attracts like-minded clients through a mix of clear and focused messaging, transparent values, repeat business and in-person events.The strategy Eva-Marie has taken to selecting architectural photographers, and why she believes images with emotion, as well as a bit of mess and realism, make projects seem a lot more liveable and desirable.Why Eva-Marie feels that high-pressure developer-led projects aren’t a viable avenue for her practice.How Eva-Marie knew the time was right to employ a Practice Director, how the role has developed over time, and why she believes it’s important for her to free herself up to spend more time working on the projects.How Eva-Marie has become more comfortable with speaking in public about her work and her practice, and how being engaged in the profession has helped her to grow as an architect and business owner.If you’d like to learn more about Studio Prineas, you can visit studioprineas.com.au. You can also follow the studio on Instagram @studioprineas. Office Talk is hosted by Dave Sharp, M.Arch—an architectural marketing expert and the director of Office D.SHARP, a practice providing specialised consultancy, marketing and PR services tailored to meet the particular needs of architects. Working as a sole practitioner, Dave employs a collaborative, conversational approach to his work, fostering long-standing relationships that yield tangible results for clients.Visit officedavesharp.com to learn more.This episode was supported by ArchiPro. ArchiPro showcases the best and latest in the architecture and building industry, and connects people with trusted trade professionals and products to suit their needs. Visit ArchiPro.com.au to learn more.

Gilad Ritz and Jean-Paul Ghougassian are the directors of Ritz & Ghougassian, a 6-person architecture and interiors studio from Melbourne, best-known for their restrained and considered approach to hospitality, retail, and residential spaces.In this episode, Jean-Paul, Gilad and I discussed:How the studio deals with the marketing challenges of working on a limited number of projects each year with long gaps between finished work.How the studio has found that a traditional approach to business development involving email outreach, networking, referral and repeat business has been more beneficial than social media when it comes to attracting quality clients.Why experience has taught the studio that it’s best to throw caution to the wind when deciding on how much to spend on capturing work through photography, film and renders.How the studio has identified interior design expertise as a key point of difference that helps them to stand out from other small architectural practices in the eyes of potential clients.How the studio used a quality over quantity mentality to carefully plan how they would invest their marketing budget in the early days of their studio rather than spreading it too thin trying to do too much at once.If you’d like to learn more about Ritz & Ghougassian, you can visit ritzghougassian.com. You can also follow the studio on Instagram @ritzghougassian. Office Talk is hosted by Dave Sharp, M.Arch—an architectural marketing expert and the director of Office D.SHARP, a practice providing specialised consultancy, marketing and PR services tailored to meet the particular needs of architects. Working as a sole practitioner, Dave employs a collaborative, conversational approach to his work, fostering long-standing relationships that yield tangible results for clients.Visit officedavesharp.com to learn more.This episode was supported by ArchiPro. ArchiPro showcases the best and latest in the architecture and building industry, and connects people with trusted trade professionals and products to suit their needs. Visit ArchiPro.com.au to learn more.

Iva Foschia is the director of IF Architecture, a 4-person architecture and interiors studio behind many well known Melbourne retail and hospitality spaces including Marion, Cutler & Co, Jardan, Baker Bleu, Attica and The Prince redevelopment in St Kilda.In this episode, Iva and I discussed:The importance of setting and communicating clear boundaries for your clients, and why Iva believes it’s essential for architects to protect the value of their work and carefully track and charge for the time they spend on their client’s projects.How Iva has broadened the studio’s process and presentation structure beyond what’s traditionally offered by an architect to give her clients comprehensive advice on topics such as leasing opportunities, operations, brand identity and more.The benefits of working with hospitality and retail brands over the long-term, both in terms of the repeat business that comes as the client scales their brand and opens up new locations, as well as the efficiency of the process once a trusting working relationship is established.How Iva has designed a range of popular furniture products in collaboration with Grazia & Co, and her tips for other architects who are interested in exploring retail product design as a secondary revenue stream.If you’d like to learn more about IF Architecture, you can visit ifarchitecture.com.au and have a look at their beautiful new website. You can also follow IF on Instagram @ifarchitecture. Office Talk is hosted by Dave Sharp, M.Arch—an architectural marketing expert and the director of Office D.SHARP, a practice providing specialised consultancy, marketing and PR services tailored to meet the particular needs of architects. Working as a sole practitioner, Dave employs a collaborative, conversational approach to his work, fostering long-standing relationships that yield tangible results for clients.Visit officedavesharp.com to learn more.This episode was supported by ArchiPro. ArchiPro showcases the best and latest in the architecture and building industry, and connects people with trusted trade professionals and products to suit their needs. Visit ArchiPro.com.au to learn more.

Stuart Vokes and Aaron Peters are the Directors of Vokes and Peters, a Brisbane-based practice founded in 2015 that has produced a significant body of award-winning projects across Australia.In this episode, Stuart, Aaron and I discussed:Why the studio believes engaging with the profession, and immersing themselves in their passion for architecture through books, travel and teaching, have contributed to a more sustainable and quality design practice.How Aaron and Stuart value the role of the ‘caring critic’ in their partnership, and why they believe it’s essential to have honest feedback to continue improving and growing as an architect.Why the studio focuses on writing, essays, and an upcoming book as helpful processes for clarifying their thinking, reflecting on their work and attracting like-minded clients.The reasons the practice has lost interest in Instagram over time as the platform has moved from being a place to socialise and share ideas, to just another channel for promoting finished project images.If you’d like to learn more about Vokes and Peters, you can visit vokesandpeters.com. You can also follow Stuart on Instagram at @stuart_vokesandpeters and Aaron at @aaron_vokesandpeters. Office Talk is hosted by Dave Sharp, M.Arch—an architectural marketing expert and the director of Office D.SHARP, a practice providing specialised consultancy, marketing and PR services tailored to meet the particular needs of architects. Working as a sole practitioner, Dave employs a collaborative, conversational approach to his work, fostering long-standing relationships that yield tangible results for clients.Visit officedavesharp.com to learn more.This episode was supported by ArchiPro. ArchiPro showcases the best and latest in the architecture and building industry, and connects people with trusted trade professionals and products to suit their needs. Visit ArchiPro.com.au to learn more.

In this episode, Sean and I discussed:Why he believes his small practice structure, currently himself and associate director Hayley Franklin, allows him to stay closer to the work and achieve the best design outcome.Why Sean believes committed clients will find their way to him without the need for heavy-handed marketing and PR - even though it can sometimes mean having to wait for the phone to ring.How the profession has become too obsessed with creating good looking images for Instagram, and why this form of feedback can lead architects off in the wrong direction.How Sean has developed a design methodology where his client are heavily involved in their project from day one, rather than the stereotype of the architect who imposes their ideas onto the client.Sean explains how viewing each project as an opportunity to improve on the ideas in the last has led to a consistency quality to his buildings, and shares his response to the popular argument that architects should avoid having a recognisable signature or style in their work.If you’d like to learn more about Sean and his work, you can visit seangodsell.com or follow the studio on Instagram at @seangodsellarchitects. Office Talk is hosted by Dave Sharp, M.Arch—an architectural marketing expert and the director of Office D.SHARP, a practice providing specialised consultancy, marketing and PR services tailored to meet the particular needs of architects. Working as a sole practitioner, Dave employs a collaborative, conversational approach to his work, fostering long-standing relationships that yield tangible results for clients.Visit officedavesharp.com to learn more.This episode was supported by ArchiPro. ArchiPro showcases the best and latest in the architecture and building industry, and connects people with trusted trade professionals and products to suit their needs. Visit ArchiPro.com.au to learn more.

Sophia Leopardi is a director of Williams Burton Leopardi, a leading architecture and interiors practice based in Adelaide.In this episode, Sophia and I discussed:How the practice found a niche for itself bringing new life to Adelaide’s beautiful heritage buildings, while blurring the boundary between architecture and interiors.Why the studio does all of their architectural photography and styling in house, and how that’s contributed to the practice’s distinctive and consistent brand identity.How Sophia and her co-director David Burton navigated the retirement of the studio’s founding director, Robert Williams, and saw it as a catalyst to embark on a significant rebrand.Sophia shares why she believes buying and refurbishing the floor of an unloved heritage building in Adelaide’s city center, and turning into their office, was a pivotal turning point in the success of their practice.If you’d like to learn more about Williams Burton Leopardi, you can visit designbywbl.com.au or follow them on Instagram @designbywbl. Office Talk is hosted by Dave Sharp, M.Arch—an architectural marketing expert and the director of Office D.SHARP, a practice providing specialised consultancy, marketing and PR services tailored to meet the particular needs of architects. Working as a sole practitioner, Dave employs a collaborative, conversational approach to his work, fostering long-standing relationships that yield tangible results for clients.Visit officedavesharp.com to learn more.This episode was supported by ArchiPro. ArchiPro showcases the best and latest in the architecture and building industry, and connects people with trusted trade professionals and products to suit their needs. Visit ArchiPro.com.au to learn more.

Neil Hugh Kenna and Lillian Lim are the Directors of NHO, a brand strategy and marketing agency who specialise in design and the built environment. Some of the clients NHO manages include Milieu, Fieldwork, Mim Design, Daniel Boddam Studio, The National Gallery of Victoria and Melbourne Design Week.In this episode, Neil, Lillian and I discussed:A high-level introduction to brand strategy, from the benefits of investing the time to explore what your brand is about, to the types of questions NHO ask their clients to help them unearth unique insights.Why it’s essential to figure out your brand strategy before making tactical decisions about your marketing, social media and digital presence.How a brand strategy document can be used to help you make a variety of important decisions in your practice, from hiring to your annual reviews.The importance of consistency and a curated quality to your marketing, website and social media–and why practices should think carefully about the projects they show on their website.An in-depth look at how NHO approach the PR process, from setting clear objectives, deciding on focus projects, managing stakeholders such as consultants, builders and clients, and finally their thoughts on how to select the right mix of publications to align with your goals.If you’d like to learn more about NHO, you can visit nho.agency or follow them on Instagram @nho.agency.Office Talk is hosted by Dave Sharp, M.Arch—an architectural marketing expert and Director of Office D.SHARP, a practice providing specialised consultancy, marketing and PR services tailored to meet the particular needs of architects. Working as a sole practitioner, Dave employs a collaborative, conversational approach to his work, fostering long-standing relationships that yield tangible results for clients.Visit officedavesharp.com to learn more.This episode was supported by ArchiPro. ArchiPro showcases the best and latest in the architecture and building industry, and connects people with trusted trade professionals and products to suit their needs. Visit ArchiPro.com.au to learn more.

Jeremy McCleod is the co-founder and design director of Breathe Architecture, one of Australia’s most awarded sustainable architecture practices. Jeremy is also the co-founder of Nightingale Housing, a not-for-profit organisation building apartments that are socially, financially and environmentally sustainable.In this episode, Jeremy and I spoke about:Why Breathe has always doubled-down on their sustainable design niche, and why Jeremy believes you only need to speak to 1% of the market to attract a high volume of values-aligned clients.How Breathe adjust their message for their different client segments, from developers, to homeowners and superannuation funds–based on the unique needs of each group.Why every big organisation has at least one champion for sustainability, and the unexpected places architects can find them.Why a major setback with Nightingale in 2015 that left Jeremy crying on his bathroom floor turned out to be the project’s biggest marketing breakthrough.The opportunities Jeremy sees for architects to engage with society’s biggest issues, from electrification, to reconciliation, to increasing the share of homes delivered by architects beyond 3%.If you’d like to learn more about Jeremy, you can visit breathe.com.au or follow them on Instagram @breathearchitecture. Office Talk is hosted by Dave Sharp, M.Arch—an architectural marketing expert and Director of Office D.SHARP, a practice providing specialised consultancy, marketing and PR services tailored to meet the particular needs of architects. Working as a sole practitioner, Dave employs a collaborative, conversational approach to his work, fostering long-standing relationships that yield tangible results for clients. Visit officedavesharp.com to learn more.This episode was supported by ArchiPro. ArchiPro showcases the best and latest in the architecture and building industry, and connects people with trusted trade professionals and products to suit their needs. Visit ArchiPro.com.au to learn more.

John has been shooting the majority of Australia’s significant buildings since starting his career in the 1960’s, and it’s a great privilege to have John on the podcast to share his unique perspective on the history of architectural photography, and where the profession finds itself today.In this episode, John and I spoke about:How architectural photography has changed over the span of John’s career, in terms of how it’s commissioned, produced and distributed.How John uses the lessons of his early work in advertising photography to sell buildings in a way that architects can’t.John’s critique of the current trends in architectural photography, and concerns about the popular obsession with pretty pictures that don’t fully describe the building and the architect’s ideas.John’s predictions for the future of the architectural media.Why architects should remember to take a longer term or historical view of their architectural photography, and approach it in a way that will stand the test of time.If you’d like to learn more about John, you can visit gollings.com.au or follow him on Instagram @johngollings. This episode was hosted by Dave Sharp, a marketing consultant for architects. You can learn more about Dave here.This episode was supported by ArchiPro. ArchiPro showcases the best and latest in the architecture and building industry, and connects people with trusted trade professionals and products to suit their needs. Visit ArchiPro.com.au to learn more.

Michael McCormack is the Managing Director of Milieu, a creative property development company based in Melbourne. Milieu are known for their award-winning projects such as Napier Street by Edition Office, Whitlam Place by Freadman White and Breese Street by DKO and Breathe Architecture.In this episode, Michael and I spoke about:How Milieu commissions a broad range of content such as photography, film, modelmaking and graphic design as the foundation of their marketing and content strategy.The qualities Michael looks for in an architecture practice they are considering for one of their multi-residential projects.Why Michael believes it’s important to tell the stories of their project occupants years after they have moved in, rather than just focusing on the perfect image once the project is completed.The steps Milieu took to better understand their values as a company, and how they communicate that to the public through their marketing.If you’d like to learn more about Milieu, you can visit milieuproperty.com.au or follow them on Instagram @milieupropertyIf you’d like to learn more about me, Dave Sharp, you can visit vanityprojects.com to check out my blog, join over 5000 other architects on my email list, or learn more about my marketing coaching services for architects.This episode was supported by ArchiPro. ArchiPro showcases the best and latest in the architecture and building industry, and connects people with trusted trade professionals and products to suit their needs. Visit ArchiPro.com.au to learn more.

Chris Barnes is the Director of Field Office Architecture, a 7-person architecture practice based in Melbourne.In this episode, Chris and I spoke about:A new approach the studio is taking to 3d visualisation that allows them to showcase their unbuilt design ideas, and as well as capitalise on the projects they have coming up in the pipeline.The networking habit and “champions list” strategy Chris has build over time that has lead to most of the studio’s project opportunities.Why investing in professional branding 5 years into the studio’s journey has helped them to attract both design-savvy clients and quality candidates.How a studio can find the right balance between brand and lead-generation in their website and approach to digital marketing, and how this balance might shift over time as your goals change.If you’d like to learn more about Field Office Architecture, you can visit fieldoffice.com.au or follow them on Instagram @fieldoffice.archIf you’d like to learn more about me, Dave Sharp, you can visit vanityprojects.com to check out my blog, join over 5000 other architects on my email list, or learn more about my marketing coaching services for architects.This episode was supported by ArchiPro. ArchiPro showcases the best and latest in the architecture and building industry, and connects people with trusted trade professionals and products to suit their needs. Visit ArchiPro.com.au to learn more.

Graham Charbonneau is a founding director at studio gram, a 9-person architecture and interiors practice based in Adelaide, South Australia. studio gram are best known for their nationally recognised hospitality work, almost half of which is located outside South Australia.In this episode, Graham and I spoke about:The pros and cons of hospitality from a marketing and communications standpoint.How the studio picks projects that will be highly visible and help build the studio’s brand.The importance of investing heavily in photography and branding, even in the early days of the practice.What hospitality clients are looking for when searching for an architect.studio gram’s approach to awards and building relationships with the design media has helped them to become so visible.If you’d like to learn more about Studio Gram, you can visit studio-gram.com.au or follow them on Instagram @studio_gram.If you’d like to learn more about me, Dave Sharp, you can visit vanityprojects.com to check out my blog, join over 5000 other architects on my email list, or learn more about my marketing coaching services for architects.This episode was supported by ArchiPro. ArchiPro showcases the best and latest in the architecture and building industry, and connects people with trusted trade professionals and products to suit their needs. Visit ArchiPro.com.au to learn more.

William Smart is the founder and creative director of Smart Design Studio, a 40-person practice based in Sydney.In this episode, we discussed:The challenges that William and the team faced as the practice grew, and why William found hiring a skilled general manager early in the journey was key to their success.How William was able to win his first multi-residential projects, and William shared his tips for getting your foot in the door in this highly competitive space.Why it’s important to build a profile in the industry with a broad marketing strategy, and not just focus on reaching the next client.How William thinks about the studio’s unique selling points, and why it can be a good thing for an architect to have a signature approach that ties their projects together.Why it’s important for architects to spend time educating their clients about design, and how we, as a profession, can better engage with the public and promote the value of what architects do.If you’d like to learn more about William and the studio, you can visit smartdesignstudio.com, follow the studio on Instagram at @smart.design.studio or follow William at @williamsmart. If you’d like to learn more about me, Dave Sharp, you can visit vanityprojects.com to check out my blog, join over 5000 other architects on my email list, or learn more about my marketing coaching services for architects.

Amanda is an experienced journalist and was the editor in chief of Building Design from 2006 to 2013. After BD, Amanda launched Archiboo, and events and content platform focused on inspiring architects to engage with the public in a richer way through their digital channels. Amanda has run the Archiboo awards every year since 2016, which now has 13 different categories such as best use of social media, best written content, best use of video and the activism award for architects pressing for change on issues such as inequality, diversity and the climate crisis.In this episode, we discussed:Why people are losing interest in picture-perfect architecture porn, and what opportunities that creates for architects to show a bit more depth and vulnerability in their communications.Why you should set aside a portion of your marketing budget for activities and content that will help the general public understand the value of what architects do, even if it isn’t targeted directly to potential clients.How architects can use writing, podcasts and video to tell the stories behind their projects in new and exciting ways.How Amanda would allocate her marketing budget if she was starting an architecture firm today.If you’d like to learn more about Archiboo and enter your practice into the 2022 Archiboo Awards, you can visit archibooawards.com or follow them on Instagram @archiboolive. If you’d like to learn more about me, Dave Sharp, you can visit vanityprojects.com to check out my blog, join over 5000 other architects on my email list, or learn more about my marketing coaching services for architects.This episode was supported by ArchiPro. ArchiPro showcases the best and latest in the architecture and building industry, and connects people with trusted trade professionals and products to suit their needs. Visit ArchiPro.com.au to learn more.

David Welsh is a director of Sydney-based practice Welsh + Major, who are known for their creative and rigorous approach to public, residential and commercial projects. David is also a prolific architectural writer, with his words appearing in the top architectural magazines on a regular basis.In this episode, we discussed:How the studio was able to win their first public projects in the early years of the practice by reaching out to potential clients.Why it’s important to get comfortable talking about yourself, what you can do, and what you want to do—so that potential clients can keep you in mind for future projects.Simple tips to help you find an interesting story within your projects, and why storytelling and words can help you stand out from the crowd.How Welsh + Major were able to clarify their message down to “We are modern-ish architects” and why it’s been successful in attracting new clients to the studio.The reasons behind Welsh + Major’s recent rebrand, the costs involved, and how the process helped them to notice and address weaknesses that had been holding the practice back.If you’d like to learn more about David and the studio, you can visit welshmajor.com or follow @welshandmajor on Instagram. If you’d like to learn more about me, Dave Sharp, you can visit vanityprojects.com to check out my blog, join over 5000 other architects on my email list, or learn more about my marketing coaching services for architects.This episode was supported by ArchiPro. ArchiPro showcases the best and latest in the architecture and building industry, and connects people with trusted trade professionals and products to suit their needs. Visit ArchiPro.com.au to learn more.

Mat Barnes is the director of CAN, a young UK-based practice whose unique and expressive projects have seen the studio awarded the RIBA Rising Star Award in 2021, and the RIBA London Award for the Mountain View house in 2022.In this episode, we discussed:The benefits of raising your profile within the industry as a springboard to working on bigger public project teams.Why Mat looks outside of architecture for design and business inspiration, and how this helps him to take a differentiated approach to his social media, marketing and photographic style.How Mat uses weekly email and Instagram outreach to grow his professional network and discover new project opportunities for the studio.The press and photography strategy Mat follows to ensure his projects are reaching the right audience of potential clients.Why encouraging clients to feel safe expressing their unique personality and tastes in their project can make the architect’s job of marketing the finished project so much easier.If you’d like to learn more about Mat and the studio, you can visit can-site.co.uk or follow @can_agram on Instagram.If you’d like to learn more about me, Dave Sharp, you can visit vanityprojects.com to check out my blog, join over 5000 other architects on my email list, or learn more about my marketing coaching services for architects.This episode was supported by ArchiPro. ArchiPro showcases the best and latest in the architecture and building industry, and connects people with trusted trade professionals and products to suit their needs. Visit ArchiPro.com.au to learn more.

Amos Goldreich is the director of Amos Goldreich Architecture, a residential practice based in London.In this episode, we discussed:The guerrilla marketing tactics that have helped Amos to convert great projects, including a setting up stall at his local farmer’s market, joining mums and dads groups on Facebook, and setting up an online consultation model that had over 100 bookings during the COVID lockdowns.How Amos is creating content to help break down the barriers between architects and the general public, such as a welcome pack to set expectations using clear and friendly language, and a recent short film about his studio to help build trust with potential clients.Why Amos believes it’s important take risks with your marketing, go outside your comfort zone, and how he has benefited from business, marketing and public speaking coaching in recent years.The Feasibility Study service Amos has designed for potential clients to allow them to get a feel for what it’s like to work with the practice, and the value an architect offers, before committing to the full process.If you’d like to learn more about Amos, you can visit agarchitecture.net or follow @agarchitecture on Instagram. If you’d like to learn more about me, Dave Sharp, you can visit vanityprojects.com to check out my blog, join over 5000 other architects on my email list, or learn more about my marketing coaching services for architects.This episode was supported by ArchiPro. ArchiPro showcases the best and latest in the architecture and building industry, and connects people with trusted trade professionals and products to suit their needs. Visit ArchiPro.com.au to learn more.

Jared Kettle and Jacob Williams are from Cheer Squad Film Co, a video production company who many of you will know for their work with The Local Project YouTube channel, having shot popular project features with John Wardle Architects, YSG, Flack Studio, Room11 and many more.In this episode, we discussed:The advantages of interview based film as a way to tell captivating architectural stories, and how video allows viewers to experience what a building truly feels like as light and weather conditions change.What happens behind the scenes when you’re making a project feature film, and what to expect as an architect if you’re thinking about having a film made for one of your projects.Why film should be viewed as a long-term investment, and the many ways you can use video as part of your marketing mix.How architects can explore brand partnerships with suppliers, builders and consultants to help share the cost of video production.If you’d like to learn more about Cheer Squad and you can visit cheersquad.com or follow @cheersquadfilmco on Instagram. If you’d like to learn more about me, Dave Sharp, you can visit vanityprojects.com to check out my blog, join over 5000 other architects on my email list, or learn more about my marketing coaching services for architects.This episode was supported by ArchiPro. ArchiPro showcases the best and latest in the architecture and building industry, and connects people with trusted trade professionals and products to suit their needs. Visit ArchiPro.com.au to learn more.

Rion Willard is the host of the Business of Architecture UK Podcast, where he interviews successful UK-based architects on the secrets for running a profitable and impactful architecture practice.In this episode, we discussed:Why it’s essential to develop a positive mindset around marketing and sales, and why viewing marketing as an extension of your design process will help you to enjoy it more and make it easier to prioritise in your busy schedule.Why it’s a good idea to develop your personal brand as an architect, and how Rion would approach it if he was starting from scratch today.The challenges architects face when we get too busy, and what you can focus on today to prevent these issues from overwhelming your firm in the months ahead.How to ensure you're developing your strategic long-term vision for your practice, rather than just reacting to day-to-day issues and demanding clients.If you’d like to learn more about Rion and his work, you can visit businessofarchitecture.com, follow @businessofarchitectureuk on Instagram, or subscribe to the Business of Architecture UK podcast on Apple Podcasts, Spotify, or YouTube. If you’d like to learn more about me, Dave Sharp, you can visit vanityprojects.com to check out my blog, join over 5000 other architects on my email list, or learn more about my marketing coaching services for architects.This episode was supported by Bowerbird. Bowerbird makes it easy to submit your architecture to magazines, newspapers and websites. Visit Bowerbird.io to learn more.