Amelia Borg and Nicholas Braun are founders at SIBLING Architecture, an 18-person studio with offices in Melbourne and Sydney.In this episode, we discussed:How self-initiated research projects have helped SIBLING to sharpen their design process, improve their visibility, and differentiate themselves from other architects.Why having a mix of small and big projects helps the practice to reach a broader audience, attract talent and have content to promote more regularly.The importance of strong branding, colour and injecting a bit of fun and personality into your marketing and social media, when architects can often take themselves too seriously.How the practice is able to look and sound consistent, even with four directors and projects spanning all sectors and sizes.If you’d like to learn more about SIBLING, you can visit siblingarchitecture.com or follow them on Instagram at @sibling_architecture.If you’d like to learn more about me, Dave Sharp, you can visit vanityprojects.com to check out my blog, join over 5000 other architects on my email list, or learn more about my marketing coaching services for architects.This episode was supported by Bowerbird. Bowerbird makes it easy to submit your architecture to magazines, newspapers and websites. Visit Bowerbird.io to learn more.

Yasmine Ghoniem is the Director of YSG, a Sydney based studio known for their gutsy and adventurous interiors.In this episode, Yasmine and I discussed:The marketing decisions that have helped YSG become one of Australia’s most popular and recognised design brands in less than two years.Why Yasmine invested heavily in highly customised branding and website design, even though her clients still primarily come from word of mouth.The steps the studio takes to get their projects published, and why it's important to take a broad and varied approach to publicity.How Yasmine has been offering advice on an hourly basis through a new platform called The Expert, and why she believes it’s important to make design advice available to more people.If you’d like to learn more about YSG, you can visit ysg.studio or follow them on Instagram at @ysg.studio.If you’d like to learn more about me, Dave Sharp, you can visit vanityprojects.com to check out my blog, join over 5000 other architects on my email list, or learn more about my marketing coaching services for architects and book a 30-minute gifted consultation to discuss your firm's marketing situation.This episode was supported by Bowerbird. Bowerbird makes it easy to submit your architecture to magazines, newspapers and websites. Visit Bowerbird.io to learn more.

Ben Mitchell is a Co-founder and Director at THOSE Architects, an architecture practice with studios in Sydney and Byron Bay.In this episode, Ben and I discussed:Why it's essential to see marketing as a cumulative effort, rather than focusing too much on any individual successes.How to understand the mindset and worries clients have at the beginning of the journey.What it means to be a ‘curator’ of a brand, and how it frees Ben and the team up to delegate some of their marketing to external consultants.How architects who aren’t natural self-promoters can still take a positive and productive approach to marketing.How to explain architecture clearly by thinking about simple first principles of design.If you’d like to learn more about THOSE, you can visit thosearchitects.com.au or follow them on Instagram at @thosearchitects.If you enjoyed this episode of The Architecture Firm Marketing Podcast, please leave a rating, write a review, and subscribe. It helps other architects to find the show and benefit from these conversations, so I really appreciate it.If you’d like to learn more about me, Dave Sharp, you can visit vanityprojects.com to check out my blog, join over 5000 other architects on my email list, or learn more about my marketing coaching services for architects and book a 30-minute gifted consultation to discuss your marketing situation.This episode was supported by Bowerbird. Bowerbird makes it easy to submit your architecture to magazines, newspapers and websites. Visit Bowerbird.io to learn more.

Ben Peake is an Associate at Carter Williamson Architects, a prominent 18-person practice in Sydney known for playful, clever and crafted architecture.In this episode, Ben and I chatted about:How the practice has developed a niche for itself over time, and the vital role the practice's past clients play in generating positive word of mouth.Why the practice believes in being a part of the conversation, contributing to the profession, and advocating for a better built environment at every level of government.The reasons Ben believes it's important to have a varied approach to marketing in order to reach a wide variety of clients, from alternating between different photographers, to hiring videographers to create project films, to exploring a broad mix of awards and media opportunities.How the practice has divided up different marketing responsibilities across the team, as well how they've designed their sales process for new residential clients.If you’d like to learn more about Carter Williamson, you can visit carterwilliamson.com.au or follow them on Instagram at @carterwilliamson_architects. You can also follow Ben on Instagram at @benpeake.If you enjoyed this episode of The Architecture Firm Marketing Podcast, please leave a rating, write a review, and subscribe. It helps other architects to find the show and benefit from these conversations.If you’d like to learn more about me, Dave Sharp, you can visit vanityprojects.com to check out my blog, join over 5000 other architects on my email list, or learn more about my marketing coaching services for architects and book a 30-minute gifted consultation to discuss your marketing situation.This episode was supported by Bowerbird. Bowerbird makes it easy to submit your architecture to magazines, newspapers and websites. Visit Bowerbird.io to learn more.

Nikita Morell is a copywriter and marketing strategist for architects. In this special Q&A episode, Nikita and I answer your questions about copywriting, websites, projects descriptions, about pages and much more. In this episode, Nikita and I chatted about:The mistakes architects make time and time again with their website copy.The key difference between copywriting and other types of architectural writing that you need to be aware of.The steps Nikita takes to help figure out your point of difference, and how interviews with past clients can be helpful in figuring out your practice's strengths.How to approach your copy when your practice works across multiple sectors.The best way to approach project descriptions on your website.What to put on your about page, and why it's important to talk about what your practice believes in or stands for.Simple tips to help you write with a more human tone of voice.Why it's important to talk about your process, and explain it in your own terms.Examples mentioned during this episode:SDA ArchitectureMOS NYCScarinish StudioRuncible StudiosShaw & Shaw ArchitectsOffice S&MBuilt To Sell by John WarrillowIf you’d like to learn more about Nikita, you can visit nikitamorell.com or connect with her on Linkedin. You can also join the waitlist for Nikita's next SiteSmart cohort. If you enjoyed this episode of The Architecture Firm Marketing Podcast, please leave a rating, write a review, and subscribe. It helps other architects to find the show and benefit from these conversations.If you’d like to learn more about me, Dave Sharp, you can visit vanityprojects.com to check out my blog, join over 5000 other architects on my email list, or learn more about my marketing coaching services for architects and book a 30-minute gifted consultation to discuss your marketing situation.This episode was supported by Bowerbird. Bowerbird makes it easy to submit your architecture to magazines, newspapers and websites. Visit Bowerbird.io to learn more.

Jim Stephenson, also known as ClickClickJim, is an architectural photographer and film maker based in the UK, who is known for his documentary approach to capturing architecture and human interactions. In this episode we talk about Jim's tips for working with a photographer, getting published, and using film to communicate your architecture and ideas.In this episode, Jim and I chatted about:His practical advice for picking the right photographer for your project, timing your shoot, allocating your marketing budget, and how you, as the architect, can make life easier for your photographer.Jim's tips for getting your project published, how to select the right publications, and how to develop and maintain good relationships with the media.Why film is becoming more popular as a way to showcase your work and ideas, and the different types of films that you should be thinking about making, as well as the many creative ways architects can use and distribute film to promote your projects and your practice.To learn more about Jim and his work, you can visit clickclickjim.com and follow him on Instagram at @clickclickjimIf you enjoyed this episode of The Architecture Firm Marketing Podcast, please leave a rating, write a review, and subscribe. It helps other architects to find the show and benefit from these conversations, so I really appreciate it.To learn more about me, Dave Sharp, you can visit vanityprojects.com to check out my blog, join over 5000 other architects on my email list, or learn more about my marketing coaching services for architects and book a 30-minute gifted consultation to discuss your marketing situation.This episode was supported by Bowerbird. Bowerbird makes it easy to submit your architecture to magazines, newspapers and websites. Visit Bowerbird.io to learn more.

Anna Dutton is a co-director of Bower Architecture, a Melbourne-based practice who are known for creating timeless, memorable and inspirational homes—while also making the journey and client experience as exciting, rewarding and comfortable as possible.In this episode, Anna and I chatted about:How Bower has figured out a crystal clear marketing message, and how they use it consistently across all their marketing platforms.How Anna has become more comfortable with marketing over time, and the simple changes she's discovered that have lead to big results.The process Anna takes to welcome new clients onboard, get them excited about the process and help them to understand the value of working with an architect.The unique customer personas Bower have developed that help them know exactly who they are talking to in their marketing.Why Anna asks the question "how can we help people" when developing Bower's marketing strategy.If you’d like to learn more about Bower Architecture, you can visit bowerarchitecture.com.au or follow them on Instagram at @bowerarchitecture.If you enjoyed this episode of The Architecture Firm Marketing Podcast, please leave a rating, write a review, and subscribe. It helps other architects to find the show and benefit from these conversations, so I really appreciate it.If you’d like to learn more about me, Dave Sharp, you can visit vanityprojects.com to check out my blog, join over 5000 other architects on my email list, or learn more about my marketing coaching services for architects and book a 30-minute gifted consultation to discuss your marketing situation.

Catrina Stewart and Hugh McEwen are the directors of Office S&M, an architecture practice based in London who work with a 50:50 split of public and private clients. Office S&M are known for their playful projects, inventive use of colour and materials—and they’ve recently won the BD Young Architect of The Year Award, AJ 40 Under 40 and RIBAJ Rising Stars.Catrina Stewart and Hugh McEwen are the directors of Office S&M, an architecture practice based in London who work with a 50:50 split of public and private clients.Office S&M are known for their playful projects, inventive use of colour and materials—and they’ve recently won the BD Young Architect of The Year Award, AJ 40 Under 40 and RIBAJ Rising Stars. In this episode, we discussed Hugh and Catrina’s thoughts on a wide variety of issues, including:How the studio’s specialist expertise in colour and material has allowed them to establish a recognisable architectural brand—without becoming pigeonholed in a particular project type.Why the studio emphasises a “50:50” split between public and private work in their messaging, and how it’s helped them to communicate what they do more clearly.The unique website pages and copywriting strategies the studio have used to personalise their website to the different client types they work with.How the studio uses friendly copy and visuals to make their architecture more approachable to the public.If you’d like to learn more about Office S&M, you can visit officesandm.com or follow them on Instagram at @officesandm.You can visit vanityprojects.com to learn more about my marketing coaching services for architects and book a 20-minute consultation to discuss your marketing situation.

Mat Hinds is from Taylor + Hinds Architects, a Tasmanian practice Mat and his partner Poppy Taylor founded in 2013. Taylor + Hinds are known for uncovering the histories and stories of Tasmania in their work—and their approach to architecture, and the way it’s communicated, is serious, critical and rigorous.In this episode, we discussed Mat’s thoughts on a wide variety of issues, including:Why Mat and Poppy have made the choice to remain a small practice, and how that allows them to be more selective in the projects they accept.Why Mat believes architects shouldn’t be afraid to use complex architectural language when necessary to communicate their ideas.How the studio has learned to price their work in a way that reflects the true value of what they do.The key criteria that the studio looks for in the right client.The questions Mat asks new clients to uncover the narrative of the project.If you’d like to learn more about Taylor + Hinds, you can visit taylorandhinds.com.au or follow Taylor + Hinds on Instagram at @taylorandhindsarchitects.If this your first time listening to the podcast, please make sure to subscribe to hear a new episode every other week. It also helps other architects to find the show and benefit from these conversations, so I really appreciate it when you subscribe in your podcast app.And finally, if you’d like to learn more about me, Dave Sharp, you can visit vanityprojects.com to check out my blog, join over 5000 other architects on my email list, or learn more about my marketing coaching services for architects and book a 15-minute consultation to discuss your marketing situation.

Cassie Hansen is the editor of Artichoke Magazine—Australia’s most respected interior architecture and design magazine.Artichoke covers hospitality, retail, exhibition and workplace interior design projects and the architects and designers behind them. Cassie is best person to speak to when it comes to understanding how print journalism works, and what you can do to improve your chances of seeing your work in a print magazine.In this episode, we discussed:How an editor plans out magazines throughout the year, how lead times work, and the best time to approach them about your projects.What exclusivity means for architecture publications, the rules you need to follow, and why you should be careful when selecting publications to contact.How editors like Cassie find new projects, and why it’s important to reach out to them and be proactive—rather than sitting back and waiting for them to approach you.What you should (and shouldn’t) send an editor to submit your new project.Do you need a media kit? And what should you put in there?Common mistakes architects make that hurt their chances of getting published.How to find photographers and writers than will help you to get more media.Why awards programs are an important consideration in your marketing.If you’d like to learn more about Artichoke, you can visit architectureau.com or follow Artichoke on Instagram at @artichoke_magazine. You can also follow Cassie on Instagram @cassiehansen_.If you’d like to learn more about me, Dave Sharp, you can visit vanityprojects.com to check out my blog, join over 5000 other architects on my email list, or learn more about my marketing coaching services for architects and book a 20-minute call to discuss your marketing situation.

Anthony Clarke is the director of BLOXAS, a small architecture practice based in Melbourne that helps clients who live with cognitive impairments or issues of sensory perception: such as dementia, autism, Tourette’s, trauma and chronic fatigue.Anthony has built substantial expertise in this niche area of architecture, and his services are now highly sought after within the communities for people living with these conditions.In this episode, we discussed:How an intensive rebranding and strategy process that led Anthony to see his existing projects in a new light.The risks and rewards of becoming a specialist firm.The importance of being disciplined about saying no to work that falls outside your chosen niche.How Anthony was able to draw on his personal interest in psychology to form a new foundation for his practice.The importance of developing rigorous research techniques in order to develop new expertise and speak more convincingly about your work.The important role writing, speaking and film plays in expressing the process behind architectureIf you’d like to learn more about BLOXAS, you can visit BLOXAS.com or follow the practice on Instagram at @BLOXAS.And finally, if you’d like to learn more about me, Dave Sharp, you can visit vanityprojects.com to check out my blog, join over 5000 other architects on my email list, or learn more about my marketing coaching services for architects and book a 15-minute call to discuss your marketing situation.

Monique Woodward is the director of WOWOWA, a medium-sized architecture practice based in Melbourne whose work embodies the philosophy that “life’s too short for boring spaces”. Monique and her husband Scott launched the practice in 2010 with a focus on colourful, playful family homes, but today their 13-person studio is also working on a number of exciting public and community projects.In this episode, we discussed:How Monique was able to carve out a distinctive brand in the residential marketHow she was able to identify with her ideal clients and put her authentic self forward in her marketing and communications.Monique’s techniques for winning new types of work, whether it’s through video or self-generated project ideas.The steps she took to uncover new opportunities for WOWOWA to contribute to the local community through public projects and collaborations.How you can develop a stronger personal brand in architecture.Monique’s tips for figuring out your point of difference.The importance of finding mentors and teachers along the way.If you’d like to learn more about WOWOWA, you can visit wowowa.com.au or follow the practice on Instagram at @wowowaarch.You can also follow Monique on Instagram at @monique__woodward. By the time you’re listening to this episode, Monique will have released the first episode of GIRT, her new podcast with Nic Brunsdon. I was the first guest on the show, so go and look for GIRT on your podcast app, or subscribe for email updates on the contact page at WOWOWA.com.au.

Emma Williamson and Emma Brain are from The Fulcrum Agency, a design consultancy focused on social architecture based in Perth, Western Australia. Emma Williamson co-founded the agency with her partner Kieran Wong after 20 years running CODA studio, a medium-sized architecture practice. Emma Brain, who also came from the previous studio, is Fulcrum Agency’s head of communications.The Fulcrum Agency focuses on addressing some of Australia’s most important social issues by providing research, strategy, community co-production and architectural design for projects in remote and disadvantaged communities throughout Australia.In this episode, we discussed:How their new business model provides advantages over the traditional architectural practice.The different services they’ve developed to address the unique needs of the communities they work with.How they’ve positioned their practice to differentiate from other architecture practices.The importance of building trusting and long-lasting relationships with likeminded clients.How their written content is produced, from their annual print journal to their regular blog posts and Instagram posts.How other architects can begin to figure out their point and articulate it publicly – and why it’s so important to do that if you want to find high quality clients.If you’d like to learn more about The Fulcrum Agency, you can visit thefulcrum.agency or follow the practice on Instagram at @thefulcrum.agency.

Kerstin Thompson is the director of Kerstin Thompson Architects, a large Melbourne-based practice established in 1994. KTA works across a variety of projects spanning architecture, interiors, landscape and urban design – with a focus on strong, clear design ideas and buildings that forge connections with their surroundings.In this episode, we discussed:How the practice got their first public projects.The importance of Kerstin’s time teaching architecture and how it helped her hone her communication skills and design ideas.The challenges of growth and how Kerstin balances her time working on projects as well as running a large business.How she removes herself as a bottleneck in the design process.Her thoughts on the importance of being a generalist practice.How Kerstin's writing and public speaking help her to attract likeminded clients.Why it’s critical to be an advocate for architecture whenever you get the chance.If you’d like to learn more about Kerstin and the work of Kerstin Thompson Architects, you can visit kerstinthompson.com.You can also follow Kerstin on Twitter at @ThompsonKerstin or on Instagram at @kerstin_thompson_architects.

Ian Motley is a Fee Proposal Consultant at Blue Turtle Consulting. Ian and his team help business owners in the architecture and construction industry improve their fee proposals, increase their conversion rates, and raise their fees.In this episode, we discussed:Why architects should start providing different pricing options in their fee proposals.How to avoid potential clients haggling over your fees.Some of the ways you can increase the quality of service you provide by offering premium services in your fee matrix.The psychology of clients during the buying process, and how they perceive the value of what an architect does.The importance of focusing on a niche if you’re looking to grow.Why it’s important to dream big and develop a vision for where you would like your practice to be in the years to come.If you’d like to learn more about Ian and Blue Turtle Consulting, you can visit blueturtlemc.com.

Rebecca Caldwell is the director of Maytree Studios, a small residential practice based is Brisbane, Australia. Maytree Studios’ tagline is humans first and architects second – and this translates into every aspect of their work, business, and marketing.In this episode, we discussed:The lessons Rebecca took from the difficult first few years of the practice, and why she decided to start over again.What Rebecca looks for in a quality client.How the practice focuses on breaking down the barriers about what an architect does.How the studio’s social media and resources help to educate potential clients and prompt them to reach out.How Rebecca structures the initial conversations with new clients so that they’re quick and effortless.How the practice creates options within their fee structure.The low-cost advisory services the studio offers to budget conscious clients or those who are just getting started.How Bec finds the time to think about and optimise every aspect of her business in order to create a calm and enjoyable experience for herself, her team and the client.If you’d like to learn more about Rebecca and Maytree Studios, you can visit maytreestudios.com.au or follow them on Instagram at @maytree_studios.

Aaron Nicholls and Phillip Nielsen are the directors of Regional Design Service, an architecture practice based Corowa, a regional town located on the New South Wales and Victorian border about 3 hours drive from Melbourne.In this episode, we discussed:The reasons they left Melbourne to start their practice in a regional town (despite warnings from their peers).How they’ve engaged with the local community through events, exhibitions and local government to improve local awareness of the values and principles of architects.Why they remain connected to their urban counterparts and promote working in regional practice.Some of the challenges of the local construction market.Why they hired a communications person and what their role entails.How Aaron and Phillip approach their different roles in the businessThe strategies they use to elevate their digital marketing.If you’d like to learn more about Aaron, Phillip, and the team at Regional Design Service, you can visit regionaldesignservice.com or follow them on Instagram at @regional_design_service.

John Ellway founded his Brisbane-based architecture practice in 2017 and describes it as a small practice with a love for creating the places inspired by travel, memories, landscape, material and location. His goal is to create functional and simple spaces that delight and surprise.In this conversation, John and I spoke about:His relaxed, less is more approach to marketing.Why successful marketing hinges on a high-quality project.Why he made his website a single page.Why and how he invests significant resources in commissioning films about his projects.Why he’s conscious about avoiding growing too fast.The steps John takes to get published.John’s process for creating his project descriptions.How John uses site visit tours to teach people about his work and learn from their reactions.How he describes his projects without archispeak.If you’d like to learn more about John, you can visit jellway.com or follow him on Instagram at @jellway.

Jean Graham is an architect and the director of Winter Architecture, a five-year-old practice based in Melbourne and Torquay.In this episode, we discussed:How Jean and her team approach remote working.The importance of maintaining work life balance and avoiding burnout.Why Jean produces video for each of her new projects.How to communicate the value of what an architect does to the general public.How to pick the right clients.Why you need to be patient in your marketing to see results.Why you should show less on your website.The benefits of collaboration with other creatives.How Jean decided how big her practice should be to function well.If you’d like to learn more about Jean and the team at Winter Architecture, you can visit winterarchitecture.com.au or follow them on Instagram at @winterarchitecture.

Paul Kegen is an architect and co-founder of S&K Group, an architecture and construction company based in Melbourne which he co-founded in 2013. S&K Group have built projects for some of Melbourne’s best-known architects and interior designers, including GOLDEN, Studio Esteta and Flack studio. They also design and build residential and commercial projects for private clients.Paul has recently launched a new business called Terren, where they offer a range of ready-to-build house plans that clients can either build with S&K Group at a verified build price, or take to a builder of their choice.In this conversation, Paul and I discuss his strategies for calculating and communicating fees to clients, picking the righT projects, making your team’s output consistent and efficient, how to form partnerships to drive business growth, building referrals from your professional network, the important of experimenting with your marketing and how to create content for social media.If you’d like to learn more about Paul, you can visit sandkgroup.com.au or follow S&K Group on Instagram at @sandk_group.

Kate Fitzgerald founded Whispering Smith in 2011 and describes it as a staunchly feminist architecture firm with a focus on new approaches to millennial housing, sustainability, local craft and friendly minimalist architecture.Kate is well known in the Australian small practice scene for the way she helps other small practices grow their business, become more profitable and equitable.  Whether it’s her role on the WA committee of the Association of Consulting Architects, her contributions to State Government planning policy, or co-founding the Business of Small Practice forum in WA - Kate is a vital resource for other small practices.Over the last year Kate has started a new podcast called In Detail with Mick Moloney and Warwick Mihaly, where the three architects have frank discussions about the challenges of running small architecture practices.Kate has also recently launched a sister brand called New Resident, which is a delivery model for ‘ready-made architecture’, a range of affordable house designs on hand-picked urban infill sites.In this conversation, Kate and I talk about the value of the value of giving back to the profession, knowing your why, being a team rather than the unique genius, establishing a healthy relationship with your clients, identifying the right clients and saying no to the bad ones.If you’d like to learn more about Kate, you can visit whisperingsmith.com.au or follow her on Instagram at whisperingsmitharchitecture.You can also check our New Resident and newresident.com.au and listen to the In Detail podcast at indetail.show.

In this special Q&A episode, I give my take on questions you've sent into the podcast, covering topics such as:You know you need to figure out your firm's 'message', but where do you start? And who can help?Many architects are struggling to find time for marketing during the pandemic. What should you do if you only have one hour each week to work on marketing?When it comes to copywriting for your website, is it okay to adopt a friendly, personable tone when it seems like every other firm is boring and aloof?You've identified a commercial sector you want to generate work in, but how do you build your network and win your first clients?Posting on social media can be stressful. How do you overcome that Instagram anxiety?If you have any marketing questions, please send them to me at [email protected] and I'll answer them on the next Q&A episode.

Nic Brunsdon is an architect based in Perth, Western Australia.Nic first appeared on this podcast in 2017, in fact, he was my very first guest. I was super keen to get Nic back on for another episode, because he’s been on an absolute roll the last fear years.His most recent built projects, The Tiing, a resort in Bali, North Perth House, and now East Fremantle House – have won a pile of national and international awards, and been featured in many of the major international architecture publications.Nic has also re-designed his business from the ground up during this period. He’s renamed from Post- architecture to Nic Brunsdon, and started building up a team both locally, and internationally, to allow him to deliver projects all over the world.In this interview, we discussed Nic’s approach to explaining his projects in simple, relatable ways both online and in the media. How he’s been able to use PR and social media to stimulate word of mouth and generate highly qualified leads. We also discussed Nic’s workflow for handling project enquiries efficiently, how he selects for his ideal clients, and how he structures his fees to reflect the value he brings to the initial phases of a project.If you’d like to learn more about Nic and the projects we discussed during this interview, you can visit nicbrunsdon.com or follow him on Instagram at nicbrunsdon.If you’d like to learn more about me, you can visit vanityprojects.com to check out my blog and learn more about my marketing coaching services.

On this episode I'm chatting to George Bradley from Bradley Van Der Straeten, a small residential firm based in London. George is also half of The Two Architects, a pay as you meet platform where George and his co-founder Ewald meet with clients on an hourly basis to provide online architectural advice.George is the host of Another Architecture Podcast, which he launched in May of last year. Since then, he has interviewed a bunch of amazing architects to discuss their projects and practices, with each 1-hour episode diving into the detail and challenges of a specific house in that architect's portfolio.I wanted to invite George on to talk about what it's like to explain and talk about architecture in a non-visual medium, his thoughts on podcasting as a communication channel for architects, the advantages of shining the spotlight other architecture practices rather than his own work, and how The Two Architects allows BVDS to cater to different kinds of clients without diluting their firm's brand.You can follow George on the following channels:B-VDS website: https://b-vds.co.uk/B-VDS Instagram: https://www.instagram.com/bvdsarchitects/The Two Architects: https://thetwoarchitects.com/Another Architecture Podcast: https://anotherarchitecturepodcast.com/

Joining me on the podcast today is James Murray, a director at TANDEM design studio, a medium sized architecture firm with offices in Melbourne and Brisbane.James and his colleagues have recently launched a podcast series focused on public markets (the ones that sell food, not shares in companies). They've also begun writing and sharing detailed articles on pre-fabricated building technology, housing affordability, the future of shopping centres - and other topics they have first-hand experience in from their architectural projects.While it's still early days for TANDEM's thought leadership content, I wanted to speak to James and get a look behind the scenes of how it's made, how the COVID-19 pandemic spurred them into taking their marketing seriously, and how architects can build an audience of potential clients who place a value on their knowledge, and not just their design skills.If you're looking for new ways to market your firm, but you have trouble unlocking your expertise and packaging it in a way that can be shared freely with potential clients, then you'll get a lot ideas and motivation from this conversation with James.If you'd like to learn more about James and TANDEM Design Studio, you can follow these channels: - Website: https://www.tandem-studio.net/​ - Instagram: https://www.instagram.com/tandemdesignstudio/ - Linkedin: https://www.linkedin.com/company/tandem-design-studio/You can also listen to the podcast by searching for TANDEM TALKS: The Public Markets Podcast on your podcast app.https://tandem-talks-the-markets-podcast.simplecast.com/

Antony Martin is the director of MRTN Architects, a small residential architecture firm based in Melbourne, Australia.During this conversation Antony and I discuss the importance of mapping out specific client segments and personas before embarking on a marketing strategy. We discuss the reasons Antony hires a range of well-known architectural photographers, and how they help promote his practice online and in the media. And finally we learn about Antony's latest marketing project, a series of essays that will help the firm to connect with prospects earlier on in the research phase.Throughout the conversation Antony explains the long and winding journey a client goes on from first considering changing their housing situation, to the the day they walk into his studio. He shares practical ideas of how we, as architects, can structure out communication strategy to fit with the client journey, and how that can help to garner the interest of enthusiastic, engaged and adventurous clients.If you'd like to learn more about MRTN's work, you can connect with Antony on the following channels:Website: https://mrtn.com.au/Instagram: https://www.instagram.com/mrtn_architects/

Joining me on this episode from August 2020 is Ray Brown, a business mentor for architectural leaders and co-founder of Archibiz. Ray Brown has been a business coach and entrepreneur for over twenty-five years with a passion for helping architectural entrepreneurs find their potential by providing the fundamentals necessary to have and maintain a successful business.Join Ray and I as we break down the importance of concentrating on business basics and fundamentals to reach success. Ray explains how critical a mindset shift can be for architectural leaders to have a great business performance.Want to connect with Ray? Visit archibiz.com.au to learn more about his coaching services.

Anthony Richardson is the creator of Simple Dwelling architecture media platform and YouTube account. He combines his background in architecture, and his talents as an architectural photographer, videographer and journalist to tell thoughtful stories about residential architecture to an enormous online audience.In this interview, Anthony shares his journey growing his YouTube account, we discuss how video can be used to explore architectural stories, and he gives us a glimpse into the realities of managing a large online audience. We also discuss Instagram, and the architecture media, focusing in on Anthony's expertise running successful social media accounts, and his advice for new firms who are looking to reach potential clients using social media.If you'd like to see more of Anthony's content, you can follow Simple Dwelling on the following channels:- Website: https://simpledwelling.net/ - YouTube: https://www.youtube.com/channel/UCe1R0tqKeEZmbCMPZzH5M2g- Instagram: https://www.instagram.com/thedesignemotive/

I’m excited to share this interview with Ben Morgan, an expert on architectural journalism and the co-founder of Bowerbird. Bowerbird is a platform for architects and interior designers to upload projects and share them with the media. In this interview, Ben shares loads of helpful insight and advice for architects.Much of the conversation revolves around how architects can get into mainstream media, the need to inform the public on the value of good architecture, how to talk about yourself and your projects, and what to do to connect with editors and freelancers.Ben shares his idea of the “continuum of unique and sexy,” meaning that journalist interest is piqued when your work is either unusual or beautiful. He also notes that architects should be thinking about content throughout the entirety of a project, consistently do PR and marketing work, and give as much information to journalists as possible (including information about clients and budgets when possible!).As you tell your story in a genuine way and faithfully chip away at marketing, architectural media and marketing will slowly but surely become less daunting.Connect with Ben: The Bowerbird Podcast: https://www.bowerbird.io/kits/2021-bowerbird-podcast Bowerbird Website: https://www.bowerbird.io/

Jennifer Crawford is a registered architect who helps hundreds of people to make the right decisions when building a new home or renovation through her business, Our New Home Coach.You can follow Jennifer on Twitter at @ournewhomecoach or visit her Facebook page Our New Home Coach to stay in touch.

Matt Goodman is the director of MGAO, an architecture firm based in Windsor, Victoria.Born the son of a concreter, Matt was exposed to the workings of the construction site from a young age, working with the materials and tools first hand. These experiences imbedded a deep appreciation for the history and beauty of the ever changing Australian landscape and a strong respect for the hard labour and craftsmanship required to produce even the simplest building.Matt's gram-worthy renders and win by pitching mentality have helped him to build an enormous Instagram following and a lot of fantastic word of mouth - helping to take MGAO to the next level.

Warwick Mihaly is a director of Mihaly Slocombe Architects in Melbourne. Warwick is a leader in the architecture profession. He is instrumental in championing positive change within the industry through mentoring the next generation of architects through lecturing, as a Director of Member Services at ArchiTeam, Practice Committee member at the Australian Institute of Architects, and through founding and cultivating Australia’s most widely read business blog for architects, Panfilo.coOn this episode, we discuss architecture fee models, the economic landscape for architects, sharing your ideas to educate clients and how architects can borrow from startup culture.You can help Warwick to make a case for architecture by pledging to the ArchiTeam / RAsP crowdfunding campaign on Pozible.com

Nic Granleese is a registered architect, architectural photographer and co-founder of Bowerbird.io - a digital app that helps hundreds of architecture firms all over the world to get their work published.On this episode, we discuss publishing and marketing architecture, building a brand over time, growing your firm like it's a startup. You can sign up for Bowerbird at Bowerbird.io, or download the Bowerbird 17-part podcast on the itunes store.