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Bourbon Pursuit
The Official Podcast of Bourbon! The best in news, reviews and interviews with people making the bourbon whiskey industry happen. Join hosts Kenny Coleman, Ryan Cecil, and Fred Minnick as they talk with prominent guests and provide insight on American whiskey 3 times a week. Catch all new episodes every Thursday with special Whiskey Quickie reviews on Tuesday and get caught up on bourbon news with This Week in Bourbon on Friday.
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07/11/2019

226 - EXCLUSIVE: Confessions of a Bourbon Counterfeiter

In this Bourbon Pursuit exclusive, listen to a story from an admitted bourbon counterfeiter. This episode dives into the motives, operation, and recourse of a bourbon counterfeiter. Listen to how an addiction contributed to a cycle of refilling empty bottles and reselling them on the secondary markets and the ultimate price he had to pay. We hope this interview will serve as a lesson for not only folks connected with these circles, but also for whiskey producers to implement new packaging to protect their consumers. DISCLOSURE: As a part of the agreement to come on the show, we are not revealing the identity of our guest as he wishes to remain anonymous. Any comments regarding the guest’s name will be deleted and anything shared is not factual and is considered libel. Show Notes: This week’s Above the Char with Fred Minnick talks about online alcohol sales. How did you get into the bourbon market? When did you start thinking about counterfeiting? What made it easy to counterfeit? Why aren't you in jail? How were you caught? What happened when you got caught by the community? Why did you not turn yourself in? Did you feel remorse or just bad because you got caught? How many counterfeit bottles did you create? How long have you been selling counterfeits? Did you ever counterfeit a Van Winkle? What was the fall out after you were caught? What kind of threatening phone calls did you receive? What was it like facing your family? Are you still with your wife? How can someone spot a fake? What did you refill with? Now that some time has passed, how are things going? Did you ever talk to any other counterfeiters? Did you consider it fun? Did you need the money? Are you starting to move on? Have your parents been able to look past the situation? How much revenue did you make? How were your kids affected? What would you say to someone thinking about counterfeiting? What did your friends think? What if you didn't get caught? Would it be worth the money? Would you ever try to counterfeit again?
1h
31/10/2019

225 - Talk Turkey, Rye Entrants, Bourbon Values, and AirBNB on Bourbon Community Roundtable #38

The Bourbon Community Roundtable is back with talk about Turkey, Rare Breed Rye and more rye whiskey coming to market. We then look at the landscape and ask ourselves “is bourbon priced fairly in today’s market?” because we often get blamed for calling bourbon undervalued. We wrap the show talking about the Jim Beam AirBNB as a potential PR stunt. Show Notes: This week’s Above the Char with Fred Minnick talks about blending. What do you think about Wild Turkey's new online videos called Talk Turkey with Matthew McConaughey? Episode 1: https://www.youtube.com/watch?v=VM3duQSIU3U Let's talk Rare Breed Rye. Do you think Elijah Craig will come out with barrel proof rye? What about Elijah Craig Rye not being released in some states? Can distilleries really come out with more expressions? Who here thinks bourbon has been over or undervalued in its category and why? Do we need that million dollar bottle for bourbon? Who here thinks we are a problem? Let's discuss some research on the growth of American whiskey. Report from ResearchAndMarkets.com: https://www.researchandmarkets.com/reports/4849286/american-whiskey-market-by-type-bourbon?utm_source=BW&utm_medium=PressRelease&utm_code=f832dw&utm_campaign=1311293+-+American+%2416.8+Billion+Whiskey+Market+to+2025%3a+Focus+on+Bourbon%2c+Tennessee%2c+Rye+Whiskey&utm_exec=chdo54prd What do you think about renting Jim Beam’s Historic Kentucky Home on Airbnb? https://www.travelandleisure.com/hotels-resorts/vacation-rentals/jim-beam-bourbon-historic-kentucky-home-airbnb Thanks to Blake from bourbonr.com and Jordan from BreakingBourbon.com for joining.
1h 18m
17/10/2019

223 - From Liquor Store to Distillery with Ken Lewis of New Riff

New Riff is a name that has become synonymous with bourbon lovers. You may have recalled our conversation with Jay Erisman, Vice President, back on Episode 072, but this time we get to speak with Owner, Ken Lewis, who drives a bunch of the decision making behind the company. It feels like an episode of How I Built This as we get to hear Ken’s story. From owning and hustling liquor stores to eventually selling all that to start a distillery, hiring some great people, and having a few strokes of good luck to put him in the position where he is today. Then we also get to hear about his thoughts on stickers and some future plans he has in store for New Riff as well. Show Notes: Jim Beam’s Historic Kentucky Home on Airbnb: https://www.travelandleisure.com/hotels-resorts/vacation-rentals/jim-beam-bourbon-historic-kentucky-home-airbnb This week’s Above the Char with Fred Minnick talks about the top 5 states for bourbon besides Kentucky. What is your title? Tell us about your entrepreneurial spirit. How did you get into the alcohol business? How did you end up in Northern Kentucky? Do you have any regrets getting rid of your stores? How did you decide to sell Party Source and start a distillery? How did you get interested in bourbon? When was your first taste of bourbon? How did you find the team to get the business off the ground? How did you chose the mash bills? Tell us about the O.K.I. days. Do you still do contract distilling? So why did you release the bourbon at 4 years? How is such a young product so good? How did you get such a great location? What are your future plans for the bourbon? Tells us about the balboa rye. What do you think of the single barrel stickers?
1h 19m
10/10/2019

222 - Do Bourbon Brands Care About Their Customers?

If you’re a bourbon die hard, you’ve probably asked yourself this question, “Do bourbon brands care about me?”. You know what I’m talking about because you join in on the conversation when distilleries increase prices or you get angry because your barrel picking group has been snubbed out for allocation reasons. The Bourbon Pursuit team takes a hard look at many of the larger whiskey producers by looking at some of their past actions. But if you’re the whiskey producer, what would you do in the same situation? Show Notes: Wilderness Trail Expansion: https://amnews.com/2019/10/03/wilderness-trail-distillery-expanding-planning-huge-announcement/ Toddy’s: https://www.liquor.com/articles/best-bourbon-store-toddys-liquors/#gs.7u244v Glenlivet Scotch Pods: https://www.cnn.com/2019/10/05/world/glenlivet-scotch-whisky-capsule-glassless-trnd/index.html Scotch Tariffs: https://www.cnn.com/2019/10/03/business/us-tariffs-whisky-wine/index.html This week’s Above the Char with Fred Minnick talks about line etiquette. What are your thoughts on the Heaven Hill Bottled-in-Bond relaunch? What do you think Heaven Hill did wrong in that situation? Are we moving away from a $15 price point? What about the Booker's price increase? Let's discuss Maker's attempt to lower the proof. What about Sazerac's strategy? What about Brown-Forman? What's happening with the allocation of barrel picks? Are people or groups getting cut off?
1h 7m
03/10/2019

221 - Blending, Finishing, and Sourcing with Joe Beatrice and Tripp Stimson of Barrell Bourbon

Today is all about Barrell Bourbon. We had Joe and Tripp back on Episode 164, but it’s time we get an update on what’s happening with this team. We talk more about the flavors they are pulling from different states of distillation and how that goes into the blend as well as hearing about their newest release of the American Vatted Malt Whiskey. We then talk about some gripes with the TTB, take another stab at online sales, and then look to the future with new dovetail offerings while potentially phasing out other products. Show Notes: Bourbon Warehouse made out of shipping containers: https://www.wdrb.com/news/wdrb-video/bourbon-warehouse-made-of-shipping-containers-planned-in-j-town/video_100e2934-e0ca-5335-a956-83f9d9a9150a.html Bourbon Pursuit Yelp Collection: https://www.yelp.com/collection/Si779eiZUmjGomZP2pZLTg This week’s Above the Char with Fred Minnick talks about barrel proof bourbon. What's new with Barrell? Tripp, what is your role? Do you taste every barrel? What flavors are you looking for? Do you think every batch is significantly different? How many barrels does it take to get the right flavor? Tell us about Batch 18. What is your ratio of barrels from each state? What notes do you pull from KY, IN, TN barrels? Where do you get the barrels? What makes up an American malt whiskey? Is the TTB creating new categories for you? How do you decide what to blend? Why do producers have non-disclosure agreements? How many employees work at Barrell Craft Spirits? Did you envision this growth? What challenges have you faced? Are distributors knocking on the door for the next batch? Any plans for Barrell Vodka? Are you pro online sales? What's next? Is it hard to make a new label for every product? Any plans to phase any products out? Is sourcing rum similar to bourbon? Why rum? What do you think is the next it category? Have you considered using armagnac? Tell us about Dovetail 3. What's the difference between finishing and aging? How much product is left in the finishing barrels? What are you passionate about? Any plans to distill your own product instead of sourcing?
1h 17m
26/09/2019

220 - The Van Winkle Family and Bourbon Community Roundtable #37

This episode is a twofer. You get the Van Winkle Family and the Bourbon Community Roundtable all in one which took place at Bourbon & Beyond 2019. Julian gives history about the brand and the timeline of when it became a part of the Sazerac portfolio. One of Julian’s daughters talks about the emergence of Pappy & Co and how she is more of a tequila person and never really gets to drink any of the family bourbon. Preston talks about their involvement with crack down of the secondary market groups as a counterfeiting measurement. Fred keeps lots of good questions rolling along that you all will find interesting. The 2nd half of the podcast is a live recording of the bourbon community roundtable as we share thoughts on the festival, the news that broke the evening prior, and what we recommend for those who can’t get Pappy. There’s almost too much going on, but it’s timely and full of good info you all will enjoy. Show Notes: This week’s Above the Char with Fred Minnick talks about Bourbon and Beyond. What was it like when your dad was trying to sell whiskey when no one was interested? Did you ever sneak in and steal some whiskey from your dad? What was it like for bourbon in the 1980s? How did you barter with whiskey? Were you ever worried that you would have to close the company? When you were a child, did you feel the stress your dad was experiencing? Tell us about the moment you realized you wouldn't have to shut down. What was the thinking behind partnering with Buffalo Trace? What do you think about your haters? What is the relationship with Buffalo Trace like? Does Preston have the same palette as Julian? What's your favorite expression? Is it ok to drink Pappy 23 with coke? What does the future look like for the brand? Do you plan on increasing the price? What steps have you taken to curb the secondary market? What would happen if you were in the same room as an alleged counterfeiter? What did you learn from the sessions so far at Bourbon and Beyond? Thoughts on the Van Winkle session. Who caught up with Marianne Eaves? If you can't get Pappy, what do you recommend?
1h 31m
12/09/2019

218 - The Contract Bourbon Business with David Mandell, Co-Founder of Bardstown Bourbon Company

Some people thought it was crazy to build a business doing 100% contract distilling. David Mandell, Former President and CEO of Bardstown Bourbon Company, told us this back on Episode 019. Four years later, we catch up with him to see how the operation has tripled from its original plan. This podcast covers what it takes to be a client of Bardstown Bourbon Company and how they are making 40 different mash bills for them. From the business side, we talk about building a destination for visitors and what it takes to find the right talent pool and keep employee retention. We look into their recently launched bourbon line and what the future has in store for more collaborations. Show Notes: Barrell American Vatted Malt: https://www.businesswire.com/news/home/20190827005179/en/Barrell-Craft-Spirits-Releases-First-Ever-American-Vatted NAWR post on 21 states violating the constitution for shipping laws: https://nawr.org/twenty-one-states-in-violation-of-constitution-after-tennessee-wine-supreme-court-case/ Bardstown Bourbon Company’s new CEO: https://www.thespiritsbusiness.com/2019/09/bardstown-bourbon-co-names-new-ceo/ Bardstown Bourbon Company new Visitor Experience: https://www.prnewswire.com/news-releases/bardstown-bourbon-company-opens-immersive-visitors-center-experience-300914083.html This week’s Above the Char with Fred Minnick talks about glassware. What's been going on since the last time you were on the podcast? What is Bardstown Bourbon Company? What kind of brands do you work with? What technology have you implemented in the distilling process? Talk about building Bottled & Bond Kitchen. How did you find the right staff? Do you see an end of investing into the business? Tell us about your innovation. How did you decide to get into this business? How many locations did you scout? What do you do for employee retention? Tell us about your bourbon. What's the next phase for the Fusion line? What about your vintage whiskey? Where do you see the business going in the future?
1h 5m
05/09/2019

217 - Pernod Acquires Jefferson’s, Festivals, the Artificial Tongue, and EU Tariffs on Bourbon Community Roundtable #36

Welcome to Bourbon Heritage Month where it’s full of awesome festivals like Bourbon and Beyond. We dive into the show talking about Pernod's intent to acquire Castle Brands which Jefferson’s is a major portfolio player and if $223 million was a good deal. We comment on PBR's newest whiskey which is aged for a grand total of 5 seconds. Next is looking at the artificial tongue and what this could mean to the future of the industry. We wrap it up examining EU tariffs and it’s impact 1 year later on the whiskey market. Show Notes: This week’s Above the Char with Fred Minnick takes a look back at the Legend Series. Let's discuss Bourbon and Beyond. Pernod buys Castle Brands for $223 million. https://www.businesswire.com/news/home/20190828005771/en/Pernod-Ricard-Acquire-Castle-Brands-223-Million Do you think more smaller brands are going to get bought out? Is Pernod trying to get back to bourbon? Was this a good buy for Pernod? What do you think about PBR making whiskey? https://www.jsonline.com/story/entertainment/beer/2019/08/22/pabst-blue-ribbon-now-making-whiskey-collaboration-new-holland/2086883001/ Have you all seen Screwball Peanut Butter Whiskey? What are your thoughts on the artificial tongue? https://www.geek.com/tech/artificial-tongue-can-taste-subtle-differences-in-whiskey-1798999/ More secondary markets are gone. What are your thoughts? Who do you think is behind the shut downs? Tariffs continue to hammer down on bourbon. https://www.reuters.com/article/us-usa-trade-whiskey/us-whiskey-exporters-struggle-after-year-of-eu-tariffs-idUSKCN1V80DN What do you think is next for tariffs? What impact do tariffs have on the bourbon industry? Thanks to Nick from breakingbourbon.com, Brian from sippncorn.com, and Blake from bourbonr.com for joining.
1h 18m
29/08/2019

216 - The Man Behind Peerless with Corky Taylor

There’s a new chapter in the history books for Kentucky Peerless Distilling Company. A thriving distillery that had been lost during prohibition is now reemerging right in the heart of downtown Louisville. Corky Taylor, CEO of Peerless, joins the show to share his story. After being bored with retirement, Corky decided to risk it on building a distillery and fighting with a team of lawyers to reclaim their original DSP-50 designation. We talk more about their rye, the recent bourbon release, and some stories from when he was roommates with the Allman brothers. Show Notes: Denny's Bourbon Menu: https://vinepair.com/booze-news/dennys-bourbon-menu-pancakes/ Sweet spot for aging bourbon: https://www.winemag.com/2019/08/12/ultra-aged-spirits-ripping-you-off/ Can liquor go bad?: https://www.bustle.com/articles/99585-does-alcohol-go-bad-yep-so-heres-how-long-you-have-to-finish-off-your-favorite This week’s Above the Char with Fred Minnick talks about marketing to children. Tell us about growing up in Hawaii. Where does the name Corky come from? What is the history of Peerless? What happened during prohibition? What made you decide to bring the brand back? Why Louisville? Tell us about getting your original DSP number back. Was it hard to make such a big investment? Why was it important to wait to release your own product vs. sourcing? What differentiates you from other brands? What systems are you investing in? If you were younger, would you have focused as much on quality as you are now? Tell us about the bottle and the price point. Why does rye age quicker than bourbon? Is the price of the rye going to go up when it is older? Tell us about the small batch and single barrel. What is your definition of small batch? Were your recipes trial and error? What other ryes do you like? Who are you teaming up with for barrels? How did you chose your Master Distiller? What's your connection to General Patton? What about the Allman Brothers?
1h 15m
22/08/2019

215 - Cocktails for the Right Occasion with Molly Wellmann and Bill Whitlow

Old Fashioned, Manhattan, Gold Rush, Seelbach, Pink Lady. These are all names we associate with standard cocktail menus. Today, we invite Molly Wellmann, owner of Japp's, and Bill Whitlow, owner of Rich's Proper, to look at the influence bourbon has had on the bartending culture and when should you use a particular bourbon in a staple cocktail. We then examine the changes of the season and how tastes change between having something refreshing to dark and oaky. It’s all about cocktails for the right occasion. Show Notes: Tom Bulleit steps back: https://www.kentucky.com/news/politics-government/article234080232.html, https://www.just-drinks.com/news/diageos-bulleit-bourbon-founder-steps-back-as-abuse-claims-intensify_id129116.aspx, https://www.hollisbofficial.com/ Castle and Key spillage: https://www.kentucky.com/news/politics-government/article234080232.html Willett Distillery Barrel Pick: https://www.patreon.com/posts/29294662 This week’s Above the Char with Fred Minnick talks about the news of the day. Tell us about your journey into spirits. Was there a moment when you saw bourbon become a staple behind the bar? How do you study the history of a cocktail? Tell us about the Gin Ricky. What are good cocktails for Summer? What are the ingredients in your favorite cocktails? What is a Clover Club? What is a Gold Rush and Brown Derby cocktail? What are good cocktails for Fall? What is a gateway cocktail to get someone into bourbon? What ingredients go in a Seelbach? Is it hard to go to other bars and witness bartenders making cocktails improperly? Let's talk about bourbon slushes. What do you think of barrel aged cocktails? What style of bourbon works well in certain cocktails? What's the ultimate mixing bourbon? What do you think about using allocated bourbon in a cocktail? Is there a cocktail to make lower end whiskey taste better? How do you coverup or reduce negative notes in younger bourbons? What do you think of Mint Juleps? What's a good Winter cocktail? What about vodka cocktails? How do you make an Old Fashioned? What proof bourbon do you use in your cocktails?
1h 29m
08/08/2019

213 - Secondary Fallout, MGP Stock Drop, and Brand Perception on Bourbon Community Roundtable #35

It’s a dawn of a new day. The secondary market is scrambling to find a new home and we look at the impact this has on bourbon growth. MGP stock prices took a major hit after reports came out that aged stock hasn’t been selling and we look at new competitors in the bulk contract game. Missouri is putting itself on the map having a legally designated bourbon, but are there ulterior motives? With Knob Creek re-instating the 9 year age statement, does it make it one of the best values in bourbon? With all of these coming together, how are brands being perceived? All this on Bourbon Community Roundtable #35 Show Notes: Reddit AMA with the Russell’s https://www.reddit.com/r/IAmA/comments/cme0nf/hey_reddit_im_wild_turkey_master_distiller_eddie/ This week’s Above the Char with Fred Minnick talks about drinking bourbon how you want. Let's discuss the fallout of the secondary market on Facebook. How do you think the secondary groups will shift? What do you think of the MGP stock plummeting? https://www.barrons.com/articles/mgp-ingredients-stock-aged-whiskey-sales-earnings-51564610232 Is MPG now competing with new distillate like Willet? Do they still have higher age bourbon stock? Let's talk about the new Missouri rules for bourbon. http://whiskyadvocate.com/missouri-bourbon-whiskey-style/ Do you think this will happen in other states? What do you think of Knob Creek restoring their 9-Year Age Statement? http://chuckcowdery.blogspot.com/2019/06/knob-creek-to-restore-9-year-age.html Are Knob Creek picks the best value in bourbon? Is the market oversaturated with Knob Creek picks? Have you seen variances in Knob Creek single barrel picks? How do you perceive brands when they raise prices? Thanks to Blake from bourbonr.com, Jordan from breakingbourbon.com, and Sara from barbelleblog.com for joining.
1h 13m
01/08/2019

212 - The Largest Bourbon Secondary Market with Owen Powell

Last week, CNN reported that Facebook and Instagram are shutting down all peer to peer sales of alcohol. This wasn’t a joke. In the span of 72 hours, all of the major bourbon groups were wiped out. The secondary market is synonymous with Facebook. The growth of bourbon’s popularity can be attributed to it as well by those that are in it to flip bottles. Owen Powell didn’t create the first group to buy, sell, and trade bourbon, but he certainly created the largest. The Bourbon Secondary Market group is no longer around on Facebook, but the story of how it was built, the ways discussions were moderated, and how it served as a data gold mine for valuations is told. We uncover the progression of the group from a few hundred members to reaching over 50,000, what leads to certain distilleries being banned on a black market, and if the secondary market will actually end if Facebook groups cease to exist. Show Notes: This week’s Above the Char with Fred Minnick talks about Parker's Heritage Collection. How did you get into bourbon? Talk about the growth of the group. Were there any growing pains? How many members are in the group? How many admins do you have? What do you look for in admins? Why do people have animosity towards admins in these groups? Let's talk about the rules in the group. How did the secondary raffle site become its own thing? How does a dispute come about? What do all the acronyms mean? What is the best way to handle a dispute? Have you ever had accusations of counterfeits? How do you handle that kind of situation? Why did you do an open group? Do you keep a log of all the transactions? You’ve banned a few distilleries. How are rules like that determined? Why do you run the group even though you don't get paid? What do you do when someone prices something too high? What about monthly dues? Do you think groups could end on Facebook?
1h 18m
25/07/2019

211 - The Woodford Masters, with Chris Morris and Elizabeth McCall

Chris Morris and Elizabeth McCall are no strangers to the show so we're excited to have them back on again. This time, we explore the controversial topic of “what is a master distiller?”. How is a title like that earned through years of service? How is Brown-Forman laying the foundation for Elizabeth to take over when Chris is ready to retire? We also talk about barrels from their cooperage, the influence of char on their whiskey, and this week's Whiskey Quickie, the King of Kentucky. Show Notes: This week’s Above the Char with Fred Minnick talks about rapid aging. Lawsuit challenges out-of-state retailers' ability to sell, deliver and ship alcohol to Kentucky consumers - https://www.wdrb.com/news/lawsuit-challenges-out-of-state-retailers-ability-to-sell-deliver/article_4881080e-acc4-11e9-9dbc-8b443dc97b9e.html Join us on barrel selections and see what other perks await. Support the podcast at https://www.patreon.com/bourbonpursuit Come drink some beer with us at 3rd Turn Brewing on July 26th from 4-7pm https://www.facebook.com/events/327452114804983/ Elizabeth, tell us about your role. Do different Master Distiller's have different styles? Is there a Master Distiller training manual? What do you think of everyday people becoming Master Distillers without significant training? What is a Master Distiller today? How do you know a bourbon will be good once it's aged? What flavors or notes do you consider defects? Are we going to see more single malts come out of Brown-Forman? Why is there such a fascination with making malts work? Tell us about the latest Distiller's Select? Are there two different char levels on the double double oaked? Talk about owning your own cooperage. Tell us about King of Kentucky. Why did you chose this label? Is there any pressure on Elizabeth to live up to Chris? How did you feel when you became a Master Distiller? Recorded live at Down One Bourbon Bar in Louisville, KY.
1h 33m
18/07/2019

210 - Oversaturated Private Barrel Selections with Michael Gallier

We talk about private barrel selections being the new unicorns on this show all the time. But it begs the question, are we seeing so many private picks that the market is oversaturated? It seems like every week there is a new barrel in our city for sale, FOMO about some sweet sticker, or the secondary market has a crazy valuation on a normal single barrel selection. We examine all the components that go into getting single barrels such as the amount of influence from distributor reps, the amount of available barrels at the distilleries, and if you would buy from a big chain vs a small independent store. Will there ever be enough bourbon to go around and not over bloat the market? We’ll find out. Show Notes: This week’s Above the Char with Fred Minnick talks about Portugal. What got you into to buying private barrel picks? What's the landscape of private picks in DC? With the increase in stores wanting private picks, are some stores going to get shut out of the program? Do you think distilleries should be taking care of the bigger accounts over the smaller stores that started doing picks earlier? Is there a bias towards certain states? Would you want to buy a private barrel pick from a big box liquor store? Does the local sales rep make a difference? What about restaurant picks? Do you think distilleries are running out of barrels for their private barrel programs? Is the market flooded with private selections? What could distilleries do to give one store an advantage over another? Let's discuss stickers. Do they influence your purchase? Should stores slow down barrel picks? Why are some people spending so much for private picks on the secondary market?
1h 5m
04/07/2019

208 - Top Chef of Bourbon with Chef Newman Miller

If you're a fan of good bourbon, then you're likely a fan of good food too. Today's guest is the intersection of those two, combining a culinary background with his love for the south and, of course, bourbon. You may know Chef Newman Miller from his appearance on Top Chef season 16. He's also the Executive Chef and Owner of Star Hill Provisions at Maker's Mark and the Harrison Smith House in Bardstown. We talk about his culinary background, where he played a part in the creation of the McDonald's McGriddle and behind the scenes at Top Chef. His deep dive into bourbon was influenced by Drew Kulsveen of Willett. So if you're a wannabe chef or if you're an occasional TV dinner kind of person, this episode is going to have something for you. Show Notes: This week’s Above the Char with Fred Minnick talks about 4th of July. What was Padma from Top Chef like in real life? What was it like when you heard about being on Top Chef? Why do you think they chose Kentucky for Top Chef? What did the chefs think of being in smaller towns? Was it challenging to cook for everyone? What's a banana croquet? How cool was it to have the chefs create versions of your dishes? How hard is it to judge fellow chefs?  Tell us about your relationship with Rob Samuels. Was there a pep talk before the show? Were you relieved once it was over? How did you get into food? Did you approach Maker's about making food there? Will some of the main food distributors come down to Maker's? What are your biggest challenges? How hard was it to convince the locals to try higher end food? Talk about meeting Drew Kulsveen and how you got into the bourbon community. Where did your passion for bourbon come from? Besides Maker's, do you have a special bourbon that you love? Tell us about your connection to the McGriddle. Where does bourbon and food intersect for you? Talk about Star Hill Provisions. How do you see the future unfolding for the bourbon/tourism industry in Bardstown/Kentucky? Why did you name the restaurant Harrison/Smith House?
1h 18m
27/06/2019

207 - A Rare Breed, Jimmy Russell of Wild Turkey

Today’s guest needs no introduction. He is one the most iconic living figures in bourbon today. He’s been on episodes 77, 105, and 175. He’s even got his own personalized scooter to get him around the distillery and that is Jimmy Russell. This podcast touches on his early years and how he was selected to become the next master distiller. He talks about the changes he saw at the distillery as it exchanged hands throughout the years. Also, we get to hear the story on the birth of Rare Breed and his opinion on chill filtering vs non-chill filtering debate. Show Notes: The history of JW Dant and Log Still Distillery - https://www.distillerytrail.com/blog/j-w-dant-investing-12-million-to-restart-historic-distillery-in-the-bourbon-capital-of-the-world/ Heaven Hill 7 Year Bottled in Bond Launch - https://www.facebook.com/bourbonpursuit/posts/2640636035998401?__tn__=K-R Leave us a review! https://link.chtbl.com/LeaveAReview This week’s Above the Char with Fred Minnick talks about speaking at a Total Wine event in Atlanta. Does limestone water make a difference in bourbon? How long does it take to cook bourbon? Can you burn the mash? When did you start at the distillery? What roles have you had at the distillery? What Master Distiller trained you? How did he decide he wanted to train you? What were the early years like? Was there anything from prohibition that affected the distillery operations when you started? Will you all need to increase capacity soon? What was it like when you first started traveling to talk about Wild Turkey? What were your biggest challenges on the road? Were you nervous when you first went out on the road? Were you happy traveling and talking to the consumers? What was the name of the distillery before Wild Turkey? What was it like to distill then ship the bourbon away? Tell us about the other former Lawrenceburg distilleries. What was it like when you were out on the road? Do you think it helped grow the brand? Do you prefer to travel or be at the distillery? Tell us about Kentucky Spirit and Rare Breed. How often are you going through and sampling barrels? Do you have a favorite warehouse? Do you have a favorite floor? Why do you only have 7 floors? What innovations have you seen throughout your time in the bourbon industry? Talk about your rye mashbill. What do you think of non-distilling producers? Tell us about the inception of Rare Breed. Do you like the barrel char flavor? What do you think of chill vs. non-chill filtered? What kind of steak do you like? How much time do you spend at the visitor's center? What do you drive most of the time? Are you excited to have Bruce at the distillery? Did you ever want to own the distillery? Why do whiskey consumers get enthralled with age statements? Any life advice for younger generations?
1h 3m
20/06/2019

206 - What Impact Will Marijuana Have on the Bourbon Industry? With David Ozgo, Chief Economist at Distilled Spirits Council, and Clay Busch, Vice President of Heavy Grass

You can't discount the impact marijuana is currently having on states that have legalized recreational use. There's now more research and funding looking at the impact of marijuana not only from a medicinal use, but also economic footprint that funds many city and state government initiatives. Of course, liquor industries are curious and want to make sure this doesn't hurt sales. Will it? I don't know, but today's guests do. David Ozgo, Chief Economist at Distilled Spirits Council and Clay Busch, Vice President of Heavy Grass join the show to talk from their respective sides. Those advocating widespread legalization helps everyone, and those taking precautions for its hurting sales of the spirits business. Show Notes: This week’s Above the Char with Fred Minnick talks about Kentucky state pride. What's your connection to bourbon? Give us some background on your organizations. Do you encourage smoking weed to harness creativity? Is there a concern from the Distilled Spirits Council with the combination of marijuana and spirits? Let's discuss consuming responsibly. Should brands try to align themselves with marijuana? Tell us about the research the government is doing on marijuana? How would spirit companies use marijuana in their portfolio? What is CBD compared to marijuana? Do you think marijuana has an impact on the spirits industry? Are people worried about marijuana impacting spirits? How do national companies handle marijuana use with employees that live in legal states? What do you think about experimentation of marijuana in spirits? What is your goal in regards to marijuana? What are your thoughts on hemp? Are they worried about the spirit or their pocket books? How can you pair marijuana with whiskey?
1h 6m
13/06/2019

205 - Facebook Rule Changes and What’s Next with Marianne Eaves on Bourbon Community Roundtable #33

A jam packed episode. The first half is focused on the the largest Facebook group known for buying, selling, and trading bourbon and it’s encounter with Facebook staff about rule changes. We cover the news and share the information as it’s presented. In the second half of the show, we are joined by Marianne Eaves as she discusses her departure from Castle & Key and what’s on the horizon for her next adventure. This episode has a little bit of everything. Oh yeah, and a teaser about marijuana with bourbon which you can look forward to hearing more next week. Show Notes: This week’s Above the Char with Fred Minnick talks about Bottled-In-Bond and Bernie Lubbers. The Next Phase of the Bourbon Secondary Market. Facebook is cracking down. What will be the next iteration of the secondary market? When did you get the news and how did you feel about it? Will this start more segmented smaller groups? Are there any other platforms where the secondary market could exist? How does one have bourbon as a hobby and ensure that he or she is not becoming an alcoholic in the process? Are Sober Bars going to become a thing? What's new with Marianne Eaves? What was the response from other companies to you leaving Castle and Key? Are you interested in other spirits? Have you been trained in other spirits? What's your favorite style of gin? What's next for you? What do you all think about marijuana infused bourbon?
1h 20m
06/06/2019

204 - Fostering Diversity and Building Experiences with Peggy Noe Stevens, Master Taster and Experiential Expert

Peggy Noe Stevens is an encyclopedia of great information about many bourbon brands. You may not know it, but she's one of the biggest influencers behind many of the great distillery experiences while on the bourbon trail and outside of the state too. Peggy is a pioneer in driving diversity with her leadership behind the Bourbon Women organization and involvement with women-led panels. Peggy is an incredibly talented person that has shaped the industry from being in front of people leading them at bourbon tastings and crafting one of kind experiences behind the scenes. Show Notes: This week’s Above the Char with Fred Minnick talks about Wikipedia. What is an experiential expert? Who have you consulted for these experiences? What value do you bring to these experiences? What was it like working at Woodford Reserve? How do you elevate the experience? How do balance the history with modern day innovation? Explain the difference between someone coming up the ranks in the bourbon industry vs. someone just taking it. What was it like when you were named the first female master taster? Do you feel like the media is better today that back then? What about diversity in the whiskey industry? Was Lincoln Henderson your Mr. Miyagi? What are you doing today with this master taster role? Let's discuss Bourbon Women. What was your inspiration for Bourbon Women? Tell us about the growth of Bourbon Women. How do you market the organization? What type of members do you have? What are visitors looking for in a distillery experience? How do you deal with a difficult person in the hospitality industry? How did you help pioneer the Bourbon Trail?
1h 14m
30/05/2019

203 - Weather and Whiskey with Jim Cantore of The Weather Channel

This guest gets more TV face time than The Bachelorette. He has built up a big fan base among weather geeks and now Jim Cantore of The Weather Channel joins Bourbon Pursuit to talk about his career, braving crazy storms, and how weather patterns and global warming are affecting today’s bourbon stocks. We also get to hear a funny story shared by Jim and Fred as they were drilling barrels of whiskey together at Jack Daniels. This episode gives you a look into Jim’s everyday life and how bourbon became a part of it. Show Notes: The Curation Desk https://www.youtube.com/watch?v=3fSTu8zbAwM Chuck Cowdery’s Top Bourbon List https://chuckcowdery.blogspot.com/2019/05/the-best-bourbons-ever.html Pursuit Series Episodes 010 and 011 https://pursuitspirits.com/ This week’s Above the Char with Fred Minnick talks about whiskey decanters. How did you get involved in weather? When did you start drinking whiskey? After you first started drink bourbon, what were you seeking out in the store or bar? What's the strangest thing anyone has said to you in public? Do you get annoyed that people associate you with disasters? Do you get a high being in bad weather? Do you ever get panicked in certain weather situations? When you celebrate a job well done, what do you drink? Tell us about your interest in cars. Was deflategate real? Can your joints hurt from weather changes? Does increased rain impact a microclimate? Waters are rising around distilleries. How will it impact the warehouses? Will the rain affect the white oak trees? Do you predict any climate shifts in the Kentucky area that could affect bourbon? Tell us about the time you picked out a barrel with Fred. How does humidity affect barrels? Jim Cantore Website/Social https://jimcantore.tv/
1h 12m
23/05/2019

202 - What if there was a Legal Secondary Market? with Nate Shue

What if there was a legalized secondary market? Some may argue there is with new vintage laws being introduced around the country, but then there is the massive flood of online marketplaces that don't have any regulation whatsoever. It's a touchy subject because anyone that is really into bourbon, has seemed to find their way into these corners of the web. And lets be honest, most of us have had to do some sort of buy, sell, or trade to get bottles that we desire. It's the nature of the game and this show looks at the premise of if you could build your own legal secondary market, what would it look like? We are joined by bourbon enthusiast Nate Shue, a Patreon supporter, on this topic. Show Notes: KDA and BIER report on the Kentucky Bourbon industry’s energy, water, and emissions data. - https://www.bieroundtable.com/news/formalizing-sustainability-kentucky-bourbon-industry-collaborates-with-bier/ Whiskey Stocks and the Bubble Burst - https://www.barrons.com/articles/u-s-whiskey-stocks-like-brown-forman-have-soared-beware-the-bourbon-bubble-51557514898 This week’s Above the Char with Fred Minnick talks about whiskey 'first' marketing. When did you start getting into bourbon? What do you think started the secondary market craze? What are the issues with the secondary market? Do you think referral secondary markets like Wine Searcher or Blur Book hurt or help? How does the value get established? What would happen if you removed the community aspect of the secondary market? Do you think other states should have laws similar to Washington D.C.? What about auction houses like Christie's? If you were to have a legal secondary market, what would it look like? Should distilleries price the bourbon so high that it basically eliminates the secondary market? Do you think if they shut down the secondary market overnight, would it just come back?
1h 15m
16/05/2019

201 - Old Forester's State of the Union with Campbell Brown, President of Old Forester

Campbell Brown, President and Managing Director of Old Forester is back on the show. If you've been a long time listener, you may have remembered him back on Episode 98. As the President of Old Forester, he oversees a lot of the brands momentum and strategy. We get his take on bourbon tariffs with international expansion along with his hope for future movie partnerships. Anyone interested in a business background, you're going to find this one entertaining. Show Notes: This week’s Above the Char with Fred Minnick talks about Marianne Eaves. Talk about the Brown influence on our city because you've got the Brown Hotel, The Brown Theatre, the Hot Brown, etc. Is there pressure to keep the Brown tradition going? How did you work your way up at Brown-Forman? What got you into the Old Forester category? Talk about the building and distillery. What about the fire in 2014? What chapter are we in right now in Old Forester history? Let’s talk about international markets and tariffs. What was the international growth plans for Old Forester prior to all the tariffs? Did they change or are they staying the same? Where do you see the Old Forester brand? What are you doing to elevate the Old Forester brand into a premium category? Talk about your team and what goes into the bottle. Do you take a Bill Samuels approach about not interfering with what goes in the bottle? Is there a brand rivalry in the company? Do you have to fight Woodford for barrels? Will you ever have 100% of production here? What impact did the Kingsman movie have on Old Forester business? Do you have a strategy to do more than Statemans? If you could do a movie tie in, which movie past or present would you do? How far down the gene pool are you to George Garvin Brown?
1h 7m