Over the past half-century, bookselling, like many retail sectors, has evolved from an business dominated by independent bookstores to one in which chain stores have significant market share. This transformation has often been a less-than-smooth process, especially so in bookselling, argues Laura J. Miller, because more than most other consumer goods, books are the focus of passionate debate.   What drives this debate? And why do so many people believe that bookselling should be immune to questions of profit? Laura and I discuss some of the answers to these questions which were first raised back in 2006 when her book Reluctant Capitalists Bookselling and the Culture of Consumption was published.    Laura is Professor and Chair of Sociology at Brandeis University where she arrived in 2002, having previously taught at the University of Western Ontario and Vassar College. She teaches courses in the sociology of culture, the mass media, food studies, and urban sociology. Her research is centered on understanding the interaction between cultural and economic processes.