In today’s world, stepping up your game as a therapist involves more than just honing your clinical skills. Embracing novel ways of reaching potential clients and making impactful connections is equally vital. One effective method is exploring the digital realm of podcasting.

Exploring Podcasting for Therapy Marketing

In this Scaling Therapy Practice podcast episode, hosts interview experts Steve Bisson and Lisa Mustard. They emphasize the importance of being clear about the intention of starting a podcast. It could be an avenue for fun and hobbies, or it could serve as a strategic marketing tool for your therapy services. The guests also discuss the benefits of AI tools such as Descript and Kajabi for podcast production. The discussion covers networking, finding guests, and producing content – areas critical for successful podcasting. The episode highlights the value of being in a network, such as the PsychCraft Network, to support and enhance each other's podcasts. As a final point, the conversation turns to the potential of podcasting for lead generation and course instruction.

Full Show Notes on the Web Page.

00:10 Introduction to the Show
00:49 Exploring the Tool of the Week: Hello Audio
02:16 Benefits of Private Podcasting
05:02 Practical Uses of Hello Audio
06:11 The Ease of Content Creation with Hello Audio
11:00 The Journey into Podcasting
18:08 The Role of Networking in Podcasting
26:24 Podcasting as a Marketing Tool
26:59 Understanding Your Audience's Needs
27:35 Staying True to Your Podcast's Purpose
28:24 The Importance of Intention in Podcasting
28:42 The Journey of Podcasting
29:09 Guest Selection and Collaboration in Podcasting
31:26 The Evolution of Podcast Goals
31:43 The Power of Rebranding
32:23 The Reciprocity in Podcasting
36:59 The Tools for Podcast Creation
44:14 The Benefits of Networking and Collaboration
45:02 The Unexpected Opportunities in Podcasting
49:33 Final Thoughts on Podcasting

Episodes Download

Podcast Hosting Comparison List: Do you dream of launching a successful podcast but are unsure where to start? Fear not, aspiring podcaster! This essential features chart is your roadmap to podcasting success.

Must-have features: Discover the essential recording, editing, distribution, and analytics tools every podcast needs to thrive.
Level up your podcast: Explore advanced features like listener engagement tools and monetization options to take your show to the next level.
Choose the perfect platform: Compare popular podcasting platforms side-by-side to find the one that fits your budget and needs.

Links and Resources

Hello Audio
PsychCraft Network (Affiliate Link)
PsychCraft Network - discover all the podcasts of the network
Descript Podcast Editing Program (Affiliate Link)

Connect with our Hosts

Lisa Mustard - The Therapy Show with Lisa Mustard
Steve Bisson - Finding Your Way Through Therapy
Dawn Gabriel - Soul Care for Therapists
James Marland - Course Creation Studio

Scaling Therapy Practice: Digital Course Creation for Clinicians, Coaches, and Content Experts

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