Consumers expect personalization, but too many companies are falling short, wasting money and missing the mark on expectations. In this episode, hosts Jason Parks and Steph Parker interview one of the most influential CMOs in the world about his upcoming book, “Personalized:  Customer Strategy in the Age of AI.”  Now a Harvard Business Fellow, David […]

As we head into 2025, we look back on the crazy year that was 2024. What did we learn? What were the major marketing and life trends? Topics include: Going after that shiny (AI) object. Podcasts and can they even be successful anymore. Forgiveness in 2024 Forget influencers. Invest in your creators. And many more. You don't want to miss this special episode. ----- This week's sponsor: With smaller budgets and sky-high expectations — growth is feeling pretty painful right now. But HubSpot just announced more than 200 major product updates to make impossible growth feel impossibly easy. Like Breeze — a suite of new AI-powered tools that help you say goodbye to busywork and hello to better work. With HubSpot, it's never been easier to be a marketer. Create content that breaks through and campaigns that drive revenue.   - Hubspot.com/marketers ------- Liked this show? SUBSCRIBE to this podcast on Spotify, Apple, Google and more. Catch past episodes and show notes at ThisOldMarketing.com. Catch and subscribe to our NEW show on YouTube. NOTE: You can get captions there. Subscribe to Joe Pulizzi's Orangeletter and get two free downloads direct from Joe. Subscribe to Robert Rose's newsletter at Seventh Bear.

President Biden has commuted the sentences of 37 of the 40 prisoners on federal death row who will stay in prison for life but will not be subject to executions. Biden's move is likely motivated by the incoming Trump administration's expected hard line policy shift on federal executions. Robin Maher, executive director of the Death Penalty Information Center, joins William Brangham to discuss. PBS News is supported by - https://www.pbs.org/newshour/about/funders

Vanilla still tastes good. Amongst all the dirty and depraved, we read a sweet fluffy romance about a shy librarian and her lovestruck quarterback neighbor. TW: Fat phobia, bullying, ED

Republican candidate stays in the race despite scandal in North Carolina governor's race. Judge killed. Sheriff charged. Bright light on social media tracking. CBS News Correspondent Steve Kathan has today's World News Roundup.See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

In this special episode, Joe and Robert talk about the future of AI in marketing and how each of them use AI for both content creation and marketing ideation. ----- This week's sponsor: Grow better, faster with Hubspot's all-in-one intuitive customer platform - Hubspot.com/ ------- Liked this show? SUBSCRIBE to this podcast on Spotify, Apple, Google and more. Catch past episodes and show notes at ThisOldMarketing.com. Catch and subscribe to our NEW show on YouTube. NOTE: You can get captions there. Subscribe to Joe Pulizzi's Orangeletter and get two free downloads direct from Joe. Subscribe to Robert Rose's newsletter at Experience Advisors.

In this episode the boys cover an incredible content marketing case study in New York's largest hospital system. Reddit is now blocking big search engines who want its unique content...unless they pay up (which they will). And Elon is being Elon, violating his own content policy on X. Here we go again. Hits and misses include Bandit Running and Flavor Flav. Rants and raves include James Patterson and Google's new AI ad. ----- This week's links: Reddit Blocks Search Engines Elon Musk Violates X Policy Northwell Health Content Marketing Studio Bandit's Unsponsored Project Flavor Flav and US Water Polo Google's Dumb AI Ad ----- This week's sponsor: Get the latest marketing trends in AI today. Download for free at Hubspot.com/ai-marketing. ------- Liked this show? SUBSCRIBE to this podcast on Spotify, Apple, Google and more. Catch past episodes and show notes at ThisOldMarketing.com. Catch and subscribe to our NEW show on YouTube. NOTE: You can get captions there. Subscribe to Joe Pulizzi's Orangeletter and get two free downloads direct from Joe. Subscribe to Robert Rose's newsletter at Experience Advisors.

A Newhouse School collaboration with the Empire State Games gives students high-level experience in visual and other communications fields.

Welcome to another week of Have You Herd, the social media podcast where our CEO sits down with some team members to tell you everything you need to know about social for the week ahead. 🚀 Listen to Zoe, our CEO, discuss all of the marketing updates of the week, how we got a lead thanks to ChatGPT and how AI will take over our jobs… 👀 0:00 Intro 0:34 Instagram Audio Tracks 02:05 TikTok x Eventbrite 04:35 Pinterest AI Backgrounds 10:20 YouTube AI-Generated Radios 11:13 Reddit-Like Community Features 14:42 SheerLuxe’s AI Influencer 21:24 ChatGPT & AI 35:36 Coming Up 39:04 Outro #socialmedia #socialmediamarketing #socialmediaagency #socialmedianews #instagram #tiktok #pinterest #chatgpt #ai ---------- 🐑 Learn more about us and how we can help your brand: ⁠http://thesocialshepherd.com/⁠ ✨ SUBSCRIBE to The Social Shepherd YouTube channel: https://www.youtube.com/@thesocialshepherd/?sub_confirmation=1 🚀 Follow us! LinkedIn: ⁠https://www.linkedin.com/company/the-social-shepherd/⁠ Instagram: ⁠https://instagram.com/thesocialshepherd/⁠ TikTok: https://www.tiktok.com/@thesocialshepherdagency Facebook: ⁠https://www.facebook.com/thesocialshepherdagency/⁠ ---------- The Social Shepherd is an award-winning Social Media Marketing Agency that helps ambitious brands grow faster with Organic Social, Influencer Marketing, Paid Social, Video Production & Content.