In This Episode…

We talk with GRC’s Vice President UK Kevin Taylor about how to write a press release in the UK. How writing is the most important skill in PR and how the US and UK working together is the best for both countries.

Show Notes

· [01:10] Are you a coffee or tea drinker?

· [01:53] How does the tech startup in the UK differ from the US?

· [03:39] US PR pros need to talk less about the company more about the product?

· [04:55] In your many years in PR how has storytelling changed?

· [07:42] What do you think most PR pros miss when it comes to storytelling?

· [10:21] How has storytelling changed drastically in 2020?

· [12:08] What does the future of storytelling look like?

· [12:32] Has PR gone beyond the written word?

· [14:24] When it comes to startups how do you build awareness in 2020?

· [16:06] Do you think we are seeing a new golden era for PR?

· [18:28] What has 2020 taught you?

· [20:20] Do you think the PR pro will become a reporter for their organization?

· [21:53] Do you think the podcaster or influencer will take the place of traditional media companies?

· [24:25] If you could create the perfect story for yourself what would it be?

· [25:26] Final thoughts

People and Companies, We Mentioned in the Show

· Kevin Taylor was our guest today. Learn more about Global Results Communication.

Episode Length: 26:49

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