Kelly Lam is a wellness expert and founder of The Whole Purpose, a company that builds customized, high-impact, integrative mindfulness and wellness programs for individuals and corporations. Here, she discusses the birth of her company and how mindfulness can positively affect workplaces.Key Takeaways:- Kelly’s transition from construction to wellness - The benefits of mindfulness in the workplace- The power of gratitudeEpisode Timeline:1:45    Kelly's wellness journey4:00    How a silent auction changed Kelly's life5:00     How to become a yoga instructor6:30     The hard part about teaching yoga8:30     Wellness for gamers9:30    Showing ROI for wellness11:05  The Whole Purpose’s class offerings 13:30 Where does mindfulness start?15:10 The importance of gratitude18:00 What are people looking for help with?19:30 New trends in wellness practices21:50 Common pushback Kelly gets from potential clientsThis episode’s guest:• Kelly Lam • The Whole Purpose's website• Email: [email protected] and leave a 5-star review: https://pod.link/1496390646Contact Us!•            Join the conversation by leaving a comment!•            Follow us on Facebook, Twitter, Instagram, and LinkedIn!Thanks for listening! Hosted on Acast. See acast.com/privacy for more information.

Ekaette Kern is the CEO and Head of Brand Consulting at TENET Consultancy, a strategic communications agency focused on brand storytelling that ignites, inspires, and sparks change across generations. She also serves as the board chair for The A Pledge, an initiative focused on increasing representation and equity in the advertising industry. Here, she discusses the secret “sauce” that sets TENET apart, current DEI challenges in advertising, and her work with the Harlem Globetrotters. Key Takeaways:- TENET Consultancy's secret 'sauce'- Ekaette's work with the Harlem Globetrotters- How DEI efforts can fall shortEpisode Timeline:1:20     The four-step process for brand transformation4:15    The “sauce” that sets TENET apart5:45    Ekaette's work with the Harlem Globetrotters9:00    How to build strong partner relationships10:28 How The A Pledge is helping diversity in advertising13:00 Moving beyond performative DEI actions 15:00 Legal pushback against DEI16:48 Tangible successes in advertising diversity18:45 Advice for women in PR and marketing20:34 Ekaette on thought leadershipThis episode’s guest:• TENET on LinkedIn• LinkedIn Ekaette KernSubscribe and leave a 5-star review: https://pod.link/1496390646Contact Us!•            Join the conversation by leaving a comment!•            Follow us on Facebook, Twitter, Instagram, and LinkedIn!Thanks for listening! Hosted on Acast. See acast.com/privacy for more information.

Joe Tannorella co-founded PodEngine.ai in 2023 to create a database where people can search millions of podcast transcriptions. Pod Engine helps agencies and marketers with everything from guest booking to competition monitoring. Here, Joe discusses the myriad ways Pod Engine’s robust database has helped everything from agencies to NHL teams. Key Takeaways:- Creating the world’s most advanced podcast search engine- Innovative ways organizations can use Pod Engine’s database- How Joe caught Richard Branson’s attentionEpisode Timeline:1:00    Unlocking podcast knowledge through Pod Engine5:00    Pod Engine is an excellent resource for information           6:00    How to use Pod Engine to book podcast guests09:45 Innovative ways that Pod Engine can be used10:50 How an NHL team is using Pod Engine12:00 Pod Engine allows organizations to monitor the competition14:30 Getting caught up from the advent of podcasting15:50 Current trends in podcasting20:00 Joe's Point of Light Award21:00 How Joe enlisted Richard Branson's help for a best man speechThis episode’s guest:• Joe Tannorella on LinkedIn • PodEngine.ai• Ping Joe for a free month's subscription at [email protected] and leave a 5-star review: https://pod.link/1496390646Contact Us!•            Join the conversation by leaving a comment!•            Follow us on Facebook, Twitter, Instagram, and LinkedIn!Thanks for listening! Hosted on Acast. See acast.com/privacy for more information.

Andrew Ellison is the Media Relations Manager for Global Results Communications, a leading PR agency for tech and everything it touches. Before coming to GRC, Andrew was a news reporter for Nexstar Media and KRIS-TV. Here, he discusses his past life in journalism and the role digital humans will play in our lives.Key Takeaways:- Andrew's transition from news reporter to PR- The future of digital humans- Understanding the Internet of ThingsEpisode Timeline:1:30     Why Andrew left his career as a news reporter4:00    Tod's thoughts on media fatigue5:15    The future of journalism9:00    Andrew's favorite interviews11:00 Tod's interview with Jane Goodall12:30 GRC's new client, Uneeq13:30  How Uneeq is creating digital humans15:00 Applications for AI digital humans19:00 How Andre stays to date on the world of big tech21:54 Understanding IoT and its importanceThis episode’s guest:• Andrew Ellison on LinkedIn• Global Results CommunicationsSubscribe and leave a 5-star review: https://pod.link/1496390646Contact Us!•            Join the conversation by leaving a comment!•            Follow us on Facebook, Twitter, Instagram, and LinkedIn!Thanks for listening! Hosted on Acast. See acast.com/privacy for more information.

Bob McCullough has been in public relations/corporate communications for over 50 years. In 1988, he led the award-winning PR team that launched SeaWorld Texas in San Antonio. He currently helps spread the word about the nonprofit Morgan's Wonderland, the world's first and only theme park designed for those with special needs. Here, he talks about theme park PR and the biggest lesson he’s learned over 50-plus years in PR.Key Takeaways:- The history of the launch of SeaWorld Texas (now SeaWorld San Antonio)- Promoting a theme park for kids with special needs- Lesson learned over 50 years in PREpisode Timeline:0:30 Former guest Chuck Cureau on Bob McCullough4:00    The launch of SeaWorld Texas6:30    How Bob helped promote the new theme park8:30    How SeaWorld divided America into four separate markets12:00 How the new theme park helped boost San Antonio's profile13:15 The PR challenges of operating a theme park15:00 Developing relationships with local reporters18:00 The Southwest Shamu plane23:00 Morgan's Wonderland: the world's only theme park for people with special needs28:45 Communicating with special needs communities31:00 The biggest lesson Bob has learned over 50 years in PRThis episode’s guest:• Bob McCullough• Morgan's website Subscribe and leave a 5-star review:https://pod.link/1496390646Contact Us!•            Join the conversation by leaving a comment!•            Follow us on Facebook, Twitter, Instagram, and LinkedIn!Thanks for listening! Hosted on Acast. See acast.com/privacy for more information.

Amy Jackson founded TaleSplash, a PR agency that helps emerging tech, health, and lifestyle brands share their expertise and join the conversation about the world changing around us. TailSplash works directly with founders to design thought leadership programs informed by decades of experience as brand-builders and storytellers for some of the world’s largest companies. Here, Amy discusses how TaleSplash embraces PR in a changing world and how brands can be ready when their PR moment happens.Key Takeaways:- Using the tech stack to help clients- How companies can prepare for their 'PR moment'- Navigating changes in the media landscapeEpisode Timeline:1:30    PR in a changing world2:00    TaleSplash's mission and client focus3:45    The impact of social media on PR8:00    Leveraging the modern tech stack in PR10:45 Navigating changes in traditional news outlets13:00 The rise of affiliate marketing in PR13:50 The Potato Farmer story16:30 How organizations can prepare for their "PR moment"20:00 Authenticity in thought leadershipThis episode’s guest:• Amy Jackson on LinkedIn• TaleSplash on X• TaleSplash's websiteSubscribe and leave a 5-star review: https://pod.link/1496390646Contact Us!•            Join the conversation by leaving a comment!•            Follow us on Facebook, Twitter, Instagram, and LinkedIn!Thanks for listening! Hosted on Acast. See acast.com/privacy for more information.

Mike Wehrs is the CEO and Co-Founder of Unidata Global, a company that uses global industry standards for product identification barcodes to productize them into services. Mike has led the creation of new industries, launched game-changing products, and driven massive growth for startups and Fortune 500 technology companies. Here, he shares his insights on space exploration, the future of AI, and how he helped develop Bluetooth technology.Key Takeaways:- The role of barcodes in global trade- Mike's role in the advent of Bluetooth technology- The future of space travelEpisode Timeline:1:00The most fascinating thing happening in space exploration3:30The economics of space travel6:30Innovations in space propulsion9:30The future of Mars exploration11:30 The Pale Blue Dot14:30 The current state of AI 17:30 AI's impact on the economy21:00 The evolution of GS1 codes 24:30 The role of AI and barcodes in global trade28:30 The genesis of Bluetooth technologyThis episode’s guest:• Mike on Twitter• Mike on LinkedIn• Email [email protected] and leave a 5-star review: https://pod.link/1496390646Contact Us!•Join the conversation by leaving a comment!•Follow us on Facebook, Twitter, Instagram, and LinkedIn!Thanks for listening! Hosted on Acast. See acast.com/privacy for more information.

Jacqueline Long is the President of Evins PR-Plus, an award-winning public relations and marketing communications agency with expertise in digital content and integration, food, spirits, wine, lifestyle, and hospitality. Here, Jaqueline shares how luxury brands are evolving and the high-end spirit market in the post-pandemic world.Key Takeaways:- The evolution of luxury marketing- Latest trends in high-end spirits- The importance of 'Big Sky' thinkingEpisode Timeline:2:00 How should we talk about luxury in 2024?4:15 How AI can make luxury experiences more personal5:00 AI integration in hospitality7:00 How to update messaging with legacy brands8:30 The importance of authenticity with luxury brands10:00 How luxury brands have evolved since the '80s11:00 How Evins uses 'Big Sky' thinking 14:40 Latest trends in high-end spirits17:30 Which spirits are having a "moment" right now?18:50 Advice for grad students21:00 The importance of continual learning22:00 Jaqueline's approach to thought leadershipThis episode’s guest:• Evins PR on Instagram and LinkedIn• Jaqueline Long on LinkedInSubscribe and leave a 5-star review: https://pod.link/1496390646Contact Us!•            Join the conversation by leaving a comment!•            Follow us on Facebook, Twitter, Instagram, and LinkedIn!Thanks for listening! Hosted on Acast. See acast.com/privacy for more information.

Liz Brooks is a Client Account Manager at Interview Valet focusing on Podcast Interview Marketing and PR. With experience at top media outlets and PR agencies, Liz is dedicated to helping small and medium-sized enterprises and brands connect with their audiences through strategic storytelling. Here, she shares her approach to helping build brands through podcasting. Key Takeaways:- How to make a great podcast appearance- Finding the right guests for the right podcasts- Creating your podcast pitchEpisode Timeline:1:30 How does Liz find the right shows for her clients?3:45 Audience composition beats size5:45 Tod's Velvet Underground analogy6:15 How to prep clients without podcast experience?7:00 The benefits of content repurposing7:30 The importance of being authentic9:30 Male and female guests can be a little different11:00 Liz's client hits it out of the park14:30 Is true crime on the way out?15:50 How "podcast voice" happens17:30 Creating a compelling storyline and messaging20:00 Identifying the key problem21:00 Liz's dating site success story24:45 Does Gen Z listen to podcasts?26:30 Finding time to listen to podcasts28:30 The future of podcastingThis episode’s guest:• Liz Brooks on LinkedIn• Liz at Interview ValetSubscribe and leave a 5-star review: https://pod.link/1496390646Contact Us!•            Join the conversation by leaving a comment!•            Follow us on Facebook, Twitter, Instagram, and LinkedIn!Thanks for listening! Hosted on Acast. See acast.com/privacy for more information.

Bob Bilbruck is an accomplished and visionary CEO with over 25 years of experience in emerging markets and technology. He is the founder and CEO of Captjur, a business services firm specializing in channel and partner programs, digital marketing, and business development. Here, he discusses Captjur’s new platform, JunkGrab, and the gig economy's future.Key Takeaways:- Captjur's gig economy platform- The future of the gig economy- How AI will affect the job marketEpisode Timeline:1:30 An overview of JunkGrab2:50 Captjur's gig economy platform3:45 Why was junk hauling a great opportunity?5:45 How JunkGrab benefits haulers7:00 How gyms are joining the gig economy9:00 The gig economy is the future10:00 Lawmakers and the gig economy12:45 The emergence of autonomous vehicles14:00 Advertising in autonomous vehicles17:00 Autonomous cars need better PR19:30 Flying cars may be in our future23:40 AI integration in fast food25:00 How AI will affect jobsThis episode’s guest:• Bob Bilbruck on LinkedIn• JunkGrab’s website• Captjur's websiteSubscribe and leave a 5-star review: https://pod.link/1496390646Contact Us!•            Join the conversation by leaving a comment!•            Follow us on Facebook, Twitter, Instagram, and LinkedIn!Thanks for listening! Hosted on Acast. See acast.com/privacy for more information.

Dana Marruffo is the Senior Manager of Global PR and Communications for BigCommerce, where she leads the planning, strategy, and management of global go-to-market and corporate communications, thought leader programs, and executive communications. Here, she discusses how COVID changed E-commerce and why AI will have a big impact on the industry.Key Takeaways:- How to make a great elevator pitch- How to become a thought leader- Retail innovation during covidEpisode Timeline:1:45 What makes a great elevator pitch?3:00 How can startups tell their story?4:30 How to create a narrative blueprint?5:15 Humans crave narratives6:15 Dana's thought leadership philosophy7:45 Should thought leaders feel compelled to give up the 'secret sauce'?9:45 What types of e-commerce stories are connecting with the public in 2024?10:30 How have consumers changed post-COVID?11:45 Has COVID-era innovation slowed down?13:45 How will AI make shopping easier for consumers?16:00 How has Dana successfully navigated so many career transitions?16:45 The importance of mentorship19:45 Dana's work with A-list musiciansThis episode’s guest:• Dana Marruffo on LinkedInSubscribe and leave a 5-star review: https://pod.link/1496390646Contact Us!•            Join the conversation by leaving a comment!•            Follow us on Facebook, Twitter, Instagram, and LinkedIn!Thanks for listening! Hosted on Acast. See acast.com/privacy for more information.

Jessica Whidt is the Managing Director at Warner Communications, a leading agency that supports clients across multiple complex industries such as supply chain, logistics, transportation, renewable energy, and technology. Here, she talks about the importance of having a crisis management strategy and how the AI boom is affecting logistics. Key Takeaways:- How to create a PR crisis preparedness plan- Logistics PR in the post-COVID era- AI's role in logisticsEpisode Timeline:1:30 Which state has the best food? 3:30 The importance of a reputation management communication plan5:30 What does crisis preplanning look like?7:30 Crisis preplanning is like disaster preparedness8:15 How did Jessica weather the logistics storm over the last few years?9:00 The public is better educated about the supply chain than ever before11:30 What's the hardest thing to communicate about logistics?13:15 New developments in logistics15:00 Exciting developments in AI17:20 Generative AI for content creation19:00 Google doesn't like AI-generated contentThis episode’s guest:• Jessica Whidt• Warner Communications on LinkedInSubscribe and leave a 5-star review: https://pod.link/1496390646Contact Us!•            Join the conversation by leaving a comment!•            Follow us on Facebook, Twitter, Instagram, and LinkedIn!Thanks for listening! Hosted on Acast. See acast.com/privacy for more information.

Nick Musica is the founder of Optics In, an SEO and content creation consultancy that supports small—and medium-sized businesses and startups with their SEO needs. Here, he discusses how Google’s embrace of AI has changed its search function and how organizations can improve their SEO. Key Takeaways:- How Google's pivot AI affects SEO- Diversifying your traffic source- The importance of social searchEpisode Timeline:1:30 How Nick got into SEO4:30 How has Google's pivot to AI affected SEO?8:00 Does Google know if content is AI-generated?10:15 Is AI metadata punished by Google?12:30 What's an old assumption about SEO that people still think is true?14:20 What makes a website credible?16:00 The importance of pictures17:10 What are some easy fixes that organizations do to improve their SEO?21:30 How important is social search in 2024?26:00 The importance of diversifying traffic sourceThis episode’s guest:• Nick Musica on LinkedIn • Optics In’s website Subscribe and leave a 5-star review: https://pod.link/1496390646Contact Us!•            Join the conversation by leaving a comment!•            Follow us on Facebook, Twitter, Instagram, and LinkedIn!Thanks for listening! Hosted on Acast. See acast.com/privacy for more information.

Katie Zeppieri is a two-time TEDx speaker, author, social influencer, and media personality. She’s also the Founder and Chief Brand Strategist of The MicDrop Agency, an award-winning and fast-growing boutique PR and Marketing firm specializing in brand amplification for innovative companies and people. Here, she shares some strategies for successful marketing events and building a great personal brand. Key Takeaways:- Winning strategies for marketing events- The current state of PR and marketing- How to build a great personal brandEpisode Timeline:1:30 What is the current landscape for PR and marketing?2:40 What's PR's role in a world where people are telling their own stories?4:30 What are some common SEP problems people are having these days?6:45 How to get leads through events10:00 MicDrop's biggest success stories12:00 How MicDrop got a placement in the Wall Street Journal13:10 Pitches that get on Tod's nerves15:00 How MicDrop helps develop thought leaders17:00 How professionals can build a better personal brandThis episode’s guest:• Katie Zeppieri on LinkedIn• The MicDrop AgencySubscribe and leave a 5-star review: https://pod.link/1496390646Contact Us!•            Join the conversation by leaving a comment!•            Follow us on Facebook, Twitter, Instagram, and LinkedIn!Thanks for listening! Hosted on Acast. See acast.com/privacy for more information.

Michael Kingsley is an executive communications consultant who founded the media relations practice area at Forefront Communications, a PR and marketing firm focused on financial services clients. Michael also has 20-plus years of experience in global public relations, journalism, and media production. Here, he shares his modern approach to media training and how to be genuine in interviews without neglecting your talking points.Key Takeaways:- Media training in a changing world- How to be authentic in a media appearance- The importance of storytelling in politicsEpisode Timeline:1:30 Why August 8th is Miami Dolphins Day3:30 The job of a spokesperson has changed5:20 Does the public want to see the CEO or the spokesperson?6:40 What's the first step in media training?9:15 The post-appearance breakdown11:40 How to insert your talking points into the interview12:40 How to be genuine while communicating your talking points15:30 How to teach authenticity?18:00 The fear of public speaking21:00 Storytelling in the 2024 election24:00 The importance of knowing your audienceThis episode’s guest:• Michael Kingsley on LinkedInSubscribe and leave a 5-star review: https://pod.link/1496390646Contact Us!•            Join the conversation by leaving a comment!•            Follow us on Facebook, Twitter, Instagram, and LinkedIn!Thanks for listening! Hosted on Acast. See acast.com/privacy for more information.

Chuck Cureau is a former marine mammal trainer and current director of PR at Sea World San Antonio and an in-game host for the San Antonio Spurs. He’s also a sought-after emcee in the San Antonio area and has worked as an actor, with roles in "Spy Kids 4: All the Time in the World" (2011) and "The Life of David Gale" (2003). Here, he shares his journey from the dolphin stadium to the PR office and gives tips on connecting with large audiences. Key Takeaways:- Chuck's journey from marine mammal trainer to the PR office- The art of speaking to large audiences- How to communicate an environmental messageEpisode Timeline:1:30 Tod recalls hanging with Chuck and some orcas on a recent trip to San Antonio4:45 How Chuck changed careers from a marine mammal trainer to a PR pro7:30 Chuck started in PR at the San Antonio Zoo9:45 Chuck’s early PR lessons11:15 SeaWorld's 60th-anniversary campaign15:30 Communicating SeaWorld's sustainability and rescue mission17:30 SeaWorld's rescue animals19:30 How to speak to large audiences24:00 Improvising in front of a large audience27:00 Chuck's favorite SeaWorld animal story29:30 PR is all about relationshipsThis episode’s guest:• Chuck Cureau's website • Chuck on Instagram and Facebook• SeaWorld San AntonioSubscribe and leave a 5-star review: https://pod.link/1496390646Contact Us!•            Join the conversation by leaving a comment!•            Follow us on Facebook, Twitter, Instagram, and LinkedIn!Thanks for listening! Hosted on Acast. See acast.com/privacy for more information.

Dominick Miserandino is the founder of one of the first online publications, TheCelebrityCafe.com, and over the past 30 years, he's worked with more than 100 different web properties and authored two travel books. Nine months ago, he became CEO of RetailWire.com at an interesting inflection point for the retail industry, which we discuss in this episode.  Key Takeaways:- The state of retail in a post-COVID world- Why content is still king- The future of AI in online publishingEpisode Timeline:1:45 Is retail normalizing post-COVID?3:30 Did COVID unlock new possibilities for retail?6:45 What topics are connecting with people at Retail Wire?9:00 Affirmational content always does well12:10 The role of AI in online publishing14:00 Ad networks refuse to work with AI content17:00 Content is still king18:45 How to create a great pitch21:00 Is the AI boom like the Dot Com boom?23:30 Dominick's approach to thought leadershipThis episode’s guest:• Dominick Miserandino on LinkedIn• RetailWireSubscribe and leave a 5-star review: https://pod.link/1496390646Contact Us!•            Join the conversation by leaving a comment!•            Follow us on Facebook, Twitter, Instagram, and LinkedIn!Thanks for listening! Hosted on Acast. See acast.com/privacy for more information.

Brad Bennett founded BDBCreative, a boutique performance PR agency that drives direct sales for apparel and lifestyle brands through tier-one press placements. Brad is also the creator of Well Spent, a now-defunct blog that, for over 8 years, highlighted sustainable fashion. Here, he discusses how he turned a menswear blog into a successful affiliate marketing PR agency.Key Takeaways:- The Six Ps of PR- How Brad built his agency without a traditional background in PR- The secrets to successful affiliate marketingEpisode Timeline:2:20 The 2009 blog boom4:30 Brad built the website he wanted to see6:30 Well Spent could never happen in 20247:30 Is the counter-culture dead?9:55 Harnessing the power of blog rolls11:45 How COVID grew the affiliate market13:30 How bigger publications warned up to affiliate posts16:20 Building a brand people want to be part of20:30 What Brad had to learn about the PR world23:30 Where other agencies get it wrong25:20 Brad's Six Ps of PR27:20 The product that shocked BradThis episode’s guest:• Brad Bennett• BDBCreative on LinkedIn• BDBCreative on InstagramSubscribe and leave a 5-star review: https://pod.link/1496390646Contact Us!•            Join the conversation by leaving a comment!•            Follow us on Facebook, Twitter, Instagram, and LinkedIn!Thanks for listening! Hosted on Acast. See acast.com/privacy for more information.

Kailie Fagen is a Senior Account Executive at Global Results Communications responsible for media and client relations. During her time at GRC, Kailie has mentored junior staff, secured top-tier national and international media placements, and led client campaigns. Here, she discusses how she got into PR out of college and tips on writing a great press release.Key Takeaways:- How to get into PR out of college- How to write a great pitch- How to create media listsEpisode Timeline:2:00 The perks of working for Taco Bell4:05 How to get a job in PR right out of college6:45 The importance of writing in PR7:40 A journalist's take on pitches10:40 The importance of finding a mentor12:30 Media lists are all about quality13:30 AI and the future of PR15:00 Kailie's feature in the Daily Pilot18:00 How to redirect clients20:45 Kailie's family ties to Grocery Outlet24:15 Tod's love of Grocery Outlet chickenThis episode’s guest:• Kailie Fagen on LinkedInSubscribe and leave a 5-star review: https://pod.link/1496390646Contact Us!•            Join the conversation by leaving a comment!•            Follow us on Facebook, Twitter, Instagram, and LinkedIn!Thanks for listening! Hosted on Acast. See acast.com/privacy for more information.

Grace Keith Rodriguez is the CEO of Caliber Corporate Advisers, a leading marketing and public relations firm exclusively focused on fintech, financial services, Insurtech, insurance, and real estate. As CEO, Grace directs Caliber's strategic vision, including the firm's development across service offerings. Here, she discusses her transition from President to CEO and the leadership skills that are vital to success in 2024. Key Takeaways:- Trust and relationships are essential in PR- Managing a remote work culture- Grace's new role as CEOEpisode Timeline:1:50    Grace's transition from President to CEO3:20     Lessons Grace has learned in her new position5:00    Building trust with clients and team members6:40    Caliber's expertise in fintech and insurtech PR9:45    Leadership skills for success in 202411:00  The importance of staying on top of trends12:30 Managing a remote work culture15:00 Remote workers need to interact with everyone on the team17:00 The Caliber College of Public Relations20:00 Grace's thought leadership philosophyThis episode’s guest:• Grace Keith Rodriguez on LinkedIn• Caliber on LinkedIn• Caliber’s websiteSubscribe and leave a 5-star review: https://pod.link/1496390646Contact Us!•            Join the conversation by leaving a comment!•            Follow us on Facebook, Twitter, Instagram, and LinkedIn!Thanks for listening! Hosted on Acast. See acast.com/privacy for more information.

Michael Stern is the CEO and founder of HeadStart, a PR and communications agency focused on amplifying innovative and impact-driven voices. Before going into PR, Michael was an executive producer in local news and is a three-time founder, having started companies in sports media and betting research. Here, he explains the unique PR needs of startups and why he's not a big fan of guaranteed media. Key Takeaways:- Why startups need PR that moves quickly- The problems with guaranteed media- How Michael moved from news to PREpisode Timeline:1:10 Tod asks Michael for betting advice2:45 How Michael transitioned from news to PR4:15 The mental anguish of keeping up with headlines5:15 Why Michael decided to get into the startup space6:45 PR agencies for startups must be nimble7:45 Media training for startups9:00 The importance of selling emotion11:45 Why is the PR industry behind the times?15:00 Headstart is built on speed17:00 Michael is skeptical of guaranteed media20:00 Michael's favorite success stories23:30 The importance of going against the grainThis episode’s guest:• Michael Stern on LinkedIn• Headstart on LinkedIn• Headstart's websiteSubscribe and leave a 5-star review: https://pod.link/1496390646Contact Us! Hosted on Acast. See acast.com/privacy for more information.

Nicole Early is the founder of Early PR in Portland, Oregon. She's a strategy-driven publicist, communicator, athlete, writer, and creative content producer focused on health, wellness, sustainability, and progressive political causes. Here, she shares how creative storytelling can help advance progressive causes and effect social change.Key Takeaways:- Nicole’s transition from politics to PR- How creative storytelling helped Nicole direct COVID funding to underserved communities- The future of social justice PREpisode Timeline:1:30 Nicole's transition from politics to PR3:50 Nicole's work on the Oregon Cares fund6:15 How Nicole's work helped save a karate studio during COVID9:00 Working for social justice in Portland12:45 Oregon Medicaid campaign15:00 Cutting through the noise of social justice storytelling17:45 What does the future look like for social justice PR?This episode’s guest:• Nicole Early on LinkedIn• Nicole on Instagram • Early PR on TikTok Subscribe and leave a 5-star review: https://pod.link/1496390646Contact Us!•            Join the conversation by leaving a comment!•            Follow us on Facebook, Twitter, Instagram, and LinkedIn!Thanks for listening! Hosted on Acast. See acast.com/privacy for more information.

Jon Morris is the Founder & CEO of EngineBI, Inc. and Chairman of Fiscal Advocate LLC where he helps clients scale with a proprietary, tech-enabled approach for surfacing hidden financial insights that drive critical business decisions. In his spare time, Jon enjoys studying data-driven approaches to developing youth players. Here, he discusses how to improve your agency’s financial health. Key Takeaways:- How EngineBI helps agencies make decisions- How Jon scaled Rise Interactive-  Data-driven approaches to develop youth soccer playersEpisode Timeline:1:30 Jon's dogs2:30 How Jon scaled Rise Interactive from a $10,000 prize to a company with 500 employees4:30 How EngineBI helps agencies make decisions6:45 What do the average agency's financials look like?8:00 The three numbers agencies should focus on8:40 The BASE framework9:20 Keeping things simple is key10:00 The CPR score11:30 The importance of gross margin13:30 The ideal agency managerial alignment15:30 How do agencies react to Jon's message?17:00 The importance of storytelling18:00 Jon's data-driven approach to youth soccer21:30 Are coaches receptive to Jon's analytics?This episode’s guest:• Jon Morris on LinkedIn• [email protected]• EngineBI.net• Fiscaladvocate.comSubscribe and leave a 5-star review: https://pod.link/1496390646Contact Us!•            Join the conversation by leaving a comment!•            Follow us on Facebook, Twitter, Instagram, and LinkedIn!Thanks for listening! Hosted on Acast. See acast.com/privacy for more information.

Kate Gardiner is the CEO and founder of Grey Horse, a full-service communications agency often behind the scenes of global crises. An industry veteran, Kate started her career in journalism and audience engagement, triaging social media for global-facing campaigns, including award-winning coverage of the BP Oil Spill, the Arab Spring, and Hurricane Sandy. She also supported over a dozen women at the heart of the #MeToo movement. Here, she discusses the holistic approach to helping people through a public crisis.Key Takeaways:- Interpersonal help in a crisis- The mental health effects of a crisis- Helping people involved in a local crisisEpisode Timeline:1:30 Kate's horse, Copenhagen3:20 How Grey Horse goes beyond "damage control" to help people affected by a media event5:00 The holistic approach to dealing with a crisis6:15 Local adventures can be the most impactful9:00 Kate's job would make a great TV show11:15 The mental health ramifications of a crisis13:55 Kate's work in the #MeToo movement15:00 Financial victimization of sexual assault victims17:30 How clients react to hiring Grey Horse21:30 Standing up for women and their rights23:30 How Kate transitioned from journalism to PRThis episode’s guest:• Kate Gardiner on LinkedIn• GreyHorse.comSubscribe and leave a 5-star review:https://pod.link/1496390646Contact Us!•            Join the conversation by leaving a comment!•            Follow us on Facebook, Twitter, Instagram, and LinkedIn!Thanks for listening! Hosted on Acast. See acast.com/privacy for more information.

Duyen 'Jen' Truong is the Senior Vice President of Public Relations Operations at Sage Communications. A 20-plus-year PR professional with extensive public sector, commercial, and non-profit experience, Jen has led campaigns with global and national brands and government agencies such as the USDA, the Defense Department, and the Centers for Medicare and Medicaid Services. Here, she discusses how, as a Vietnamese refugee, she learned firsthand about the power of government and has brought that belief into her work as a PR professional. Key Takeaways:- How Jen fled Vietnam and came to America- Challenges of working with government clients- How Jen and Sage helped create MilitaryChildcare.comEpisode Timeline:1:30 How Jen has witnessed the transformative power of government4:15 Jen's arrival in America4:40 Tod's mother's work for Vietnamese resettlement6:45 The biggest challenges PR professionals face working with government agencies8:00 Creating incentive packages for influencers and celebrities9:45 Why government agencies can't take public positions on policy11:30 The advantages of working with government clients13:00 What PR pros should know about working with the government15:15 PR can bring the government third-party credibility16:00 How administration changes affect PR messaging18:00 Sage Communications work with MilitaryChildcare.com20:30 The erosion of trust in governmentThis episode’s guest:• Duyen 'Jen' Truong• Sage Communications’ Website• Sage Communications on LinkedInSubscribe and leave a 5-star review: https://pod.link/1496390646Contact Us!•            Join the conversation by leaving a comment!•            Follow us on Facebook, Twitter, Instagram, and LinkedIn!Thanks for listening! Hosted on Acast. See acast.com/privacy for more information.

Josef Schinwald is the CEO of Guest Experts On Air, a leading Podcast PR Booking Service. Working with renowned authors and speakers, he has developed a nuanced understanding of the podcasting industry, particularly in curating content that stands out in an increasingly saturated market. Here, he shares his five rules for creating a successful podcast and how he books his clients on high-end shows.Key Takeaways:- 5 rules to creating a successful podcast- How to be a great podcast guest- How to get booked on high-end showsEpisode Timeline:2:00 What separates Guest Experts on Air from other booking agencies?3:30 What has Josef learned from his experience in front of the camera?5:30 What type of clients is Josef looking to book?6:45 The importance of having something to say8:00 Josef's favorite success stories11:00 Making podcasts part of your sales funnel12:15 How often should people promote themselves?14:30 Podcasts are great for niche audiences17:15 Podcasters must post often17:45 Josef's 5 rules for creating a successful podcast21:50 The importance of humility22:40 Josef's free gift: "The Fast-Track Formula to Get on High-end Podcasts"This episode’s guest:• Josef Schinwald• Download "The Fast-Track Formula to Get on High-end Podcast Bookings"• Guest Experts on AirSubscribe and leave a 5-star review: https://pod.link/1496390646Contact Us!•            Join the conversation by leaving a comment!•            Follow us on Facebook, Twitter, Instagram, and LinkedIn!Thanks for listening! Hosted on Acast. See acast.com/privacy for more information.

My guest today is Brandy Whalen, the co-founder of Kitcaster, a podcast booking agency, where she is also the resident story craft guru. Here, she shares how she helps her clients craft their stories to share on podcasts and how to build authority and credibility through the medium. Key Takeaways:- How to craft your story- The importance of prep work- How to get booked on podcastsEpisode Timeline:1:05 Is that a corgi in the Kitcaster logo?3:00 How Kitcaster gets people booked onto podcasts4:20 Is guest rehash a problem?7:30 Common mistakes that people make when appearing on podcasts.10:30 How Brandy develops a client's story13:30 The nuts and bolts of a story craft session17:20 The importance of customer stories19:40 Podcast hosts absolutely must do prep work.21:20 Building authority and credibility on podcasts22:45 Tod needs some help with his personal brand.This episode’s guest:• Brandy Whalen • Kitcaster's website resources pageSubscribe and leave a 5-star review: https://pod.link/1496390646Contact Us!•            Join the conversation by leaving a comment!•            Follow us on Facebook, Twitter, Instagram, and LinkedIn!Thanks for listening! Hosted on Acast. See acast.com/privacy for more information.

Amanda Arrigotti-White is the Founder and CEO of Curate & Co., one of the country's most sought-after boutique PR firms for food, beverage, and hospitality. After getting her start in PR at SOREL and Columbia Sportswear, she fell hard and fast for hospitality while in-house at Saint Michelle Wine Estates. Here, she shares the importance of crafting stories around wine and food and how Curate & Co. has successfully paired products and influencers.Key Takeaways:- How to target wine consumers- How to pair products and influencers- How to market non-alcoholic wineEpisode Timeline:1:45 The joy of working in food, wine, and hospitality2:40 How to position a wine brand in a crowded marketplace4:00 Why Ste. Michelle was great at marketing wine5:30 The psychographics of wine consumers7:15 The importance of storytelling in wine PR8:00 How to pair wine and influencers10:10 The Colavita/Jess King collaboration13:00 Choosing a spokesperson for solar power15:00 The importance of authenticity16:30 Marketing non-alcoholic wines19:10 Understanding the non-alcoholic wine consumer10:30 The advantages of hiring a specialty agencyThis episode’s guest:• Amanda Arrigotti-White on LinkedIn• Curate & Co.’s website• Curate & Co. on Instagram Subscribe and leave a 5-star review: https://pod.link/1496390646Contact Us!•            Join the conversation by leaving a comment!•            Follow us on Facebook, Twitter, Instagram, and LinkedIn!Thanks for listening! Hosted on Acast. See acast.com/privacy for more information.

Peter Freedman is the founder and Director of Thinking of Think Inc, a creative UK-based PR and guerrilla marketing agency, that works for startups and scaleups in the US and UK. He's also the author of a new book for Calm, the meditation, sleep and mental health app called "How Calm Whipped Up a Storm: How one small app won a ton of PR and buzz that helped it grow big – and how YOU can too.” Here, he discusses how his quirky work for Calm helped the app stand out in a sea of competition.  Key Takeaways:- How quirky, irreverent messaging helped Calm "grow big"- Peter's approach to guerilla marketing- The important role of language in creative marketing and PREpisode Timeline:1:30 Peter's history of working on irreverent and quirky projects3:45 Peter's love of language and creating unusual names for things5:30 Calm's Sleep Stories6:30 How Calm's irreverent approach set it apart from other meditation apps10:10 Calm's "Baa Baa Land," an 8-hour film about sheep13:20 Calm's bedtime stories17:40 Peter's approach to guerilla marketing20:20 How Peter's background in journalism gave him a unique perspective on PRThis episode’s guest:• Peter Freedman on LInkedIn• Get "How Calm Whipped Up a Storm" on Amazon • Think, Inc’s websiteSubscribe and leave a 5-star review: https://pod.link/1496390646Contact Us!•            Join the conversation by leaving a comment!•            Follow us on Facebook, Twitter, Instagram, and LinkedIn!Thanks for listening! Hosted on Acast. See acast.com/privacy for more information.

Dominique Turner is a Strategic Communications and Public Relations professional working for Bloomreach, an AI-powered e-commerce platform. She also serves as the Marketing Director for Ballet & Books, a non-profit organization striving to reduce the literacy gap through the hybrid storytelling of dance and reading. Here, she discusses how she got into PR after graduating from Cornell in 2020 and the big impact AI will have on retail. Key Takeaways:- How to break into PR- The benefits that young people can bring to the PR world- The future of AI in retailEpisode Timeline:1:30 Dominique's favorite NYC restaurant3:00 How did Dominique break into PR after college?6:00 Tod shares his internship story9:00 The benefits that young people can bring to a PR company10:20 Morning Brew's Marketer's Guide to AI event13:00 How AI is transforming retail16:30 Dominique's "Read Receipts" podcast18:45 Tod's diet planThis episode’s guest:• Dominique Turner on Instagram • Dominique Turner on LinkedInSubscribe and leave a 5-star review: https://pod.link/1496390646Contact Us!•            Join the conversation by leaving a comment!•            Follow us on Facebook, Twitter, Instagram, and LinkedIn!Thanks for listening! Hosted on Acast. See acast.com/privacy for more information.

Nicole Pence Becker has over 15 years of experience in journalism, communications, media production, social media, and public relations. In 2017, she founded Pence Media Group, an all-female, full-service public relations, media, and marketing consultancy that works with start-ups to Fortune 500s. Here, she discusses how she built her own agency out of necessity and some of her noteworthy clients. Key Takeaways:- How Nicole built a female-centered PR consultancy- Lessons learned working in politics- Nicole's transition from broadcast journalism to PREpisode Timeline:2:46 Nicole's background in journalism4:00 Why did Nicole move from broadcast journalism to PR?7:00 Nicole's work as her father's Communications Director on his Congressional campaign8:15 Lessons Nicole learned in politics10:15 How Pence Media Group disrupted the comms world12:30 Clients come to PMG for the female touch14:20 PMG's work for Pluie16:30 PMG was perfectly positioned for COVID18:00 How PMG's collective shared experiences are its strength20:30 PMG's work for SweetgreenThis episode’s guest:• Nicole Pence Becker on Instagram• Pence Media Group on InstagramSubscribe and leave a 5-star review: https://pod.link/1496390646Contact Us! Hosted on Acast. See acast.com/privacy for more information.

Amanda Proscia is the Chief Operating Officer and Co-Founder of Lightspeed Public Relations/Marketing. Here, we discuss her new book, “PR Confidential: Unlocking the Secrets to Creating a Powerful Public Image.” The book provides an insider perspective on getting the most out of an investment in a public relations agency. It also provides great insights on how PR works, when it fails, and how to course-correct as the story changes. Key Takeaways:- Answers to common questions about PR- The "3 I" formula- Why do we need to keep making the case for PR?Episode Timeline:1:30 What inspired Amanda to write "PR Confidential"?3:15 Are tech people open to learning about PR?4:15 The difference between PR and advertising?5:15 PR is more than writing press releases6:15 The "3 I" formula for newsworthiness7:30 What is good thought leadership?10:00 Why do we have to keep selling the idea of PR?13:45 Why "PR Confidential" is written like an advice column15:00 The "confidential" parts of Amanda's book16:24 The PR elevator pitch 18:00 "PR Confidential Part 2: The sequel"This episode’s guest:• Amanda Proscia on LinkedIn• Download "PR Confidential" for free at Lightspeed PR and MarketingSubscribe and leave a 5-star review: https://pod.link/1496390646Contact Us!•            Join the conversation by leaving a comment!•            Follow us on Facebook, Twitter, Instagram, and LinkedIn!Thanks for listening! Hosted on Acast. See acast.com/privacy for more information.

Juan Alanis is the CEO and founder of Big Oak Tree Media, an award-winning agency with over 30 years of combined history in marketing and communications. He's also the host of the "In the Business" podcast with his wife, Anjelica Cazares, and the executive producer of the "Latina Leadership" podcast. Here, he discusses how to speak authentically to diverse communities, how to make effective social media posts, and what it’s like being the middle child of 7.Key Takeaways:- How to market to diverse audiences- How to create successful social media posts- The benefits of having diverse team membersEpisode Timeline:1:30 What's it like being the middle child of 7?3:30 The importance of listening to clients6:15 What do marketers get wrong when speaking to diverse audiences?8:30 Speaking to diverse audiences authentically10:00 Connecting to audiences through baseball12:30 How diverse team members can help you deliver an authentic message15:00 The 15-year-old test17:30 What makes a great social media post20:00 What has Juan learned as a podcast host and producerThis episode’s guest:·        Juan Alanis·        Big Oak Tree Media·       "In the Business" podcast·       "Latina Leadership" podcastSubscribe and leave a 5-star review:https://pod.link/1496390646Contact Us!•            Join the conversation by leaving a comment!•            Follow us on Facebook, Twitter, Instagram, and LinkedIn!Thanks for listening! Hosted on Acast. See acast.com/privacy for more information.

Megan Prock McGrath is the Managing Director at MacDougall, where she provides clients with corporate communications counsel to help them elevate their voices in the industry. She is passionate about healthcare solutions for today's pressing problems, particularly those designed to lower costs, improve care, and serve vulnerable populations. Here, Megan discusses the impact of the COVID-19 pandemic on the industry, shares insights on effective messaging for clinical trials, and addresses the healthcare issues faced by the LGBTQ+ community.Key Takeaways:- COVID-19 increased public awareness of drug development - Effective messaging for clinical trials- The LGBTQ+ community faces challenges in healthcare accessEpisode Timeline:1:50    The Impact of COVID-19 on biotech communication3:30    Is the public more informed about the world of biotech post-COVID?6:30    Effective messaging for clinical trials7:15    How to appeal to clinical trial participants11:20 The challenges of accessing Capital in a bear market14:15 Healthcare challenges in the LGBTQ+ community16:40 The controversy surrounding gender-diverse care20:10 The impact of AI on biotech communication21:45 AI and ethicsThis episode’s guest:Megan Prock McGrath on LinkedInMacDougall AdvisorsSubscribe and leave a 5-star review: https://pod.link/1496390646Contact Us!•            Join the conversation by leaving a comment!•            Follow us on Facebook, Twitter, Instagram, and LinkedIn!Thanks for listening! Hosted on Acast. See acast.com/privacy for more information.

Gini Dietrich is the founder of the influential Spin Sucks blog and author of "Spin Sucks: Communication and Reputation Management in the Digital Age." For the past 18 years, she has run and grown the Arment Dietrich agency, and currently hosts 3 podcasts, "Spin Sucks," "Inside PR," and "The Agency Leadership Podcast." Here, Gini shares how Spin Sucks went from a blog to a movement and explains why thought leaders must stand for something.Key Takeaways:- The Spin Sucks story- Why thought leaders should be bold- Why Gini loves AIEpisode Timeline:2:00    How to come up with podcast ideas3:20    Why is Taylor Swift a great marketer?5:00    How Spin Sucks grew from a blog to a movement7:00    Why ethics is the backbone of Spin Sucks9:15    How to define results with a client10:15 The PESO model13:15 The importance of creating authority and trust14:00 Gini on thought leadership17:00 Gini's thoughts on AIThis episode’s guest:·        Gini Dietrich·        Spin Sucks.comSubscribe and leave a 5-star review: https://pod.link/1496390646Contact Us!•            Join the conversation by leaving a comment!•            Follow us on Facebook, Twitter, Instagram, and LinkedIn!Thanks for listening! Hosted on Acast. See acast.com/privacy for more information.

Dawn Jordan Jones is the Brand & Communications Manager for the Information Technology Senior Management Forum (ITSMF), an organization that works for barrier-free opportunities for Black technology leaders. She’s also the CEO of 29Eleven Media, which helps businesses and ministries market their truth. Here, Dawn discusses the importance of inclusivity in tech and how faith-based organizations are adopting modern marketing and social media solutions.  Key Takeaways:·        How ministries are embracing social media·       The importance of inclusivity in tech·        Marketing challenges that ministries face in 2024  Episode Timeline:2:10   What’s the most significant barrier to Black people entering senior levels in the tech world?3:00   The importance of learning soft skills to rise in the tech world5:00   Which strategies are effective at making tech more inclusive?7:00   The benefits of inclusivity in the workplace8:30  The most inspiring story to come out of ITSMF11:00 What if we had more organizations like ITSMF in the past?13:30 What types of challenges do ministries face in 2024?15:30 Bringing churches into the modern world through technology17:30 How churches are using social media to spread The Word19:10 The Marketing Your Truth for Businesses system  This Episode’s Guest: ·        Dawn Jordan Jones ·        Information Technology Senior Management Forum ·        Black Tech Execs  Subscribe and leave a 5-star review:https://pod.link/1496390646 Contact Us!·        Join the conversation by leaving a comment!·        Drop us a line at [email protected].·        Follow Global Results Communications on Facebook, X (formerly Twitter), Instagram, and LinkedIn! Thanks for listening!  Hosted on Acast. See acast.com/privacy for more information.

Louis K. Gump is a business builder, transformational leader, and pragmatic optimist. He is the president of Cambian Solutions, which focuses on excellence in innovation, business growth, and team performance. Earlier in his career, he presided over award-winning mobile businesses at The Weather Channel and CNN served as CEO of two digital media firms and led Cox Media. Here, he discusses his recently released book, “The Inside Innovator: A Practical Guide to Intrapreneurship,” and how to find greater fulfillment at work. Key Takeaways:·        The importance of intrapreneurship ·        How to become an intrapreneur·        Avoiding burnout at work  Episode Timeline: 1:45    Louis’ love of aviation3:00    Where does the concept of intrapreneurship come from?4:30    The birth of Louis’ book5:10    What is an intrapreneur?7:05    Why is intrapreneurship important?9:10    Intrapreneurs are all around us11:00  How to be more fulfilled at work through self-knowledge.14:30  How love of work can lead to burnout15:20  How can professional organizations help us develop?18:00  The early days of mobile development20:30  Louis’ thought leadership philosophy This episode’s guest:  ·        Get the book or contact Louis at LouisGump.com  Subscribe and leave a 5-star review:https://pod.link/1496390646 Contact Us!·        Join the conversation by leaving a comment!·        Drop us a line at [email protected].·        Follow Global Results Communications on Facebook, X (formerly Twitter), Instagram, and LinkedIn! Thanks for listening!  Hosted on Acast. See acast.com/privacy for more information.

Paul Cohen runs Milk & Honey PR’s North American business and brings three decades of experience shaping vital conversations in ways that matter. A trusted communications advisor to executives and teams across three continents, Paul has represented multinational corporations, start-ups, industry associations, sovereign governments, and non-profit organizations. Here, he talks about Milk and Honey’s viral vase story, working in important halls of government, and the importance of “nurturing” brands. Key Takeaways:·        How to influence altruism·        The PR behind a viral vase story·        How to nurture a brand  Episode Timeline:1:20   What brought Paul to some of the world's most prestigious halls of government?4:15   How to persuade the public to support environmental issues6:00  The state of journalism in 20248:45   Milk and Honey’s viral vase story12:45 The client's take on the vase story      14:30 You can’t force things to go viral15:20 The importance of “nurturing” brands17:30 How do you hit the zeitgeist “right on the nose”?19:10 Do all brands need a purpose?21:50 Are brands pulling back from social justice activism?  This episode’s guest: ·        Email Paul Cohen at [email protected]·        Paul Cohen on LinkedIn·        Paul Cohen on X  Subscribe and leave a 5-star review:https://pod.link/1496390646 Contact Us!·        Join the conversation by leaving a comment!·        Drop us a line at [email protected].·        Follow Global Results Communications on Facebook, X (formerly Twitter), Instagram, and LinkedIn! Thanks for listening!  Hosted on Acast. See acast.com/privacy for more information.

Andrew Staub is a journalist-turned-PR-pro with 15 years in the communications industry. He is the communications manager for Rite Aid Healthy Futures, a nonprofit grantmaking organization affiliated with the Rite Aid retail pharmacy chain. Here, Andrew shares how he worked to rebrand Rite Aid Healthy Futures and why he wouldn’t let a multiple sclerosis diagnosis stop him from pursuing his goals. Key Takeaways:·        The frustrations of being a writer·        Rebranding Rite Aid’s Healthy Futures initiative·        Andrew Staub's personal journey with multiple sclerosis Episode Timeline:1:10     The frustrations of being a writer3:45     The joy of creative inspiration4:55    How to keep the creative juices flowing7:00     The challenges of paywalls in the news industry9:45     Andrew’s solution to paywalls10:50  The Rite Aid Healthy Futures rebrand15:30  The Strengthening Cities initiative16:55   The importance of doing good work in the community18:00   Andrew’s MS diagnosis wouldn't stop him from pursuing his goals.22:00   How having kids can change your productivity This episode’s guest:• Andrew Staub on LinkedIn• Rite Aid Healthy Futures Subscribe and leave a 5-star review:https://pod.link/1496390646 Contact Us!·        Join the conversation by leaving a comment!·        Drop us a line at [email protected].·        Follow Global Results Communications on Facebook, X (formerly Twitter), Instagram, and LinkedIn! Thanks for listening!  Hosted on Acast. See acast.com/privacy for more information.

Michael Axman and Jake Fleshner are the founders of The Nucleus Network, a group of highly vetted and seasoned professionals across diverse industries. The network includes tech founders, VC legends, real estate moguls, brand experts, e-commerce wizards, agency owners, festival producers, influencers, and more. Here, Michael and Jake talk about how they created the network and discuss the mindset that’s necessary for success.  Key Takeaways:·        The importance of curiosity in business·        How to build a network·        The power of networks Episode Timeline:2:30     What inspired the creation of The Nucleus Network?             4:00     What’s the network’s goal?6:02     What will complete The Nucleus Network?8:00     What are the lessons that Michael and Jake have learned creating the network?10:10   Learning the language of businesses within the network11:45  The importance of curiosity in business13:00  How to leverage The Nucleus Network15:15   Michael and Jake’s roles within the network18:40   A family interruption21:50   The Nucleus brand philosophy                                                                                                         This episode’s guests:• Michael Axman and Jake Fleshner on LinkedIn• The Nucleus Network Subscribe and leave a 5-star review:https://pod.link/1496390646 Contact Us!·        Join the conversation by leaving a comment!·        Drop us a line at [email protected].·        Follow Global Results Communications on Facebook, X (formerly Twitter), Instagram, and LinkedIn! Thanks for listening! Hosted on Acast. See acast.com/privacy for more information.

Gina Villarreal-Arcediano is an accomplished television journalist and investigative producer as well as the founder and CEO of Unleashed Advertising & Advocacy. She has over 25 years of experience in media, business development, and marketing at ABC, CBS, FOX, and NBC affiliates. Here, she emphasizes the importance of sending effective pitches, the power of telling authentic stories, and the benefits of aligning brands with nonprofits. Key Takeaways:How to send an effective pitchWhy authenticity and storytelling are keyAligning brands and causes can benefit businesses by showing community involvement. Episode Timeline:1:50      Gina’s transition to creating her own agency3:06      How to create effective pitches5:48      Providing a “full spectrum” of client offerings7:00     The importance of a good media mix8:28      The importance of authenticity in PR11:41   Creating personal stories14:41   The importance curiosity plays in effective storytelling17:19   The benefits of supporting nonprofits20:14   How to align a brand with a nonprofit22:23   Gina’s future plans for Unleashed Advertising & Advocacy This episode’s guest:• Gina Villarreal-Arcediano• Unleashed Advertising & Advocacy Subscribe and leave a 5-star review:https://pod.link/1496390646 Contact Us!Join the conversation by leaving a comment!Drop us a line at [email protected] Global Results Communications on Facebook, X (formerly Twitter), Instagram, and LinkedIn! Thanks for listening! Hosted on Acast. See acast.com/privacy for more information.

Howard Waterman has over two decades of experience in strategic communications, public relations, senior executive counsel, and crisis communications in senior leadership roles at top U.S. brands. He is president and founder of The Waterman Group and serves as Chief Executive in Residence – Communications at AI 2030, an initiative aimed at harnessing the transformative power of AI to benefit humanity while minimizing its potential negative impact. On Howard’s second appearance on PR 360, he discusses crisis communications, his “3-legged tool” strategy, and the current state of PR.Key Takeaways:- Crisis communication strategies- Signs of an impending crisis- The state of PR in 2024Episode Timeline:1:55 What has Howard been up to since his last appearance on the show?3:45 What does PR look like in February 2024?5:00 Why the CEO should work with junior and senior agency members7:20 Howard's '3-Legged Stool' strategy10:00 The "early warning signal" in crisis communications12:45 Clients must understand that PR is a 24/7 business.14:30 The new AI crisis problem16:30 What are some examples of how to manage a crisis?23:00 Howard's concerns about AI25:00 Can regulators rein in AI?This episode’s guest:• Howard Waterman on LinkedIn• The Waterman GroupSubscribe and leave a 5-star review:https://pod.link/1496390646Contact Us!• Join the conversation by leaving a comment!• Follow us on Facebook, Twitter, Instagram, and LinkedIn!Thanks for listening! Hosted on Acast. See acast.com/privacy for more information.

April White is the CEO and founder of Trust Relations. With nearly 20 years of experience representing Fortune 100 companies, including Weber Shandwick, Edelman, Spong, and Rubenstein Public Relations, she is skilled at developing targeted communications programs. Here, April talks about the importance of trust and authenticity in PR and how changing tides in media are affecting ROI. Key Takeaways:- The rise of affiliate marketing- The new AI crisis- Transparent client relationships Episode Timeline:1:30 April's mission to being PR into the future2:30 The importance of transparency at Trust Relations4:30 Trust runs through the entire agency.6:40 The importance of authenticity in PR8:10 Brands shouldn't get political out of nowhere.9:20 Is there a backlash against brands tackling social issues?11:30 AI and crisis communication14:30 The rise of affiliate marketing17:00 Will affiliate marketing reduce the public's trust in journalism?18:20 How paywalls are affecting ROI19:45 Facebook's crackdown on news articles22:20 April’s philosophy on thought leadership23:50 April's two podcasts This episode’s guest: • April White on LinkedIn• Trust Relations• Email: [email protected]  Subscribe and leave a 5-star review:https://pod.link/1496390646Contact Us! • Join the conversation by leaving a comment!• Follow us on Facebook, X (Formerly Twitter), Instagram, and LinkedIn!Thanks for listening!  Hosted on Acast. See acast.com/privacy for more information.

Eric Morley co-founded Blue C, a dynamic California-based agency specializing in brand strategy and creative marketing. With a relentless passion for shaping brand narratives, Eric has been an influential force in the industry since 1998. Here, he shares how the FOCUS principle guides Blue C’s work and why brands should strive for clarity in 2024.Key Takeaways:- The power of FOCUS- The need for brand clarity- Why everyone is in marketingEpisode Timeline:2:00 Why FOCUS is Eric's guiding principle4:20 What are the challenges of implementing FOCUS?5:50 The importance of stating a clear objective8:45 Marketing in a globalized world10:15 Do clients have trouble being on task as well?11:30 Why marketers should aim for brand clarity in 202412:30 The Brand Power process14:30 You must know your audience.16:30 Blue C's work with Wahoo's Fish Taco18:50 Eric's approach to authenticity21:50 Nike's quest for female customersThis episode’s guest:Eric Morley on LinkedInBlue C USASubscribe and leave a 5-star review:https://pod.link/1496390646Contact Us!• Join the conversation by leaving a comment!• Follow us on Facebook, X (Formerly Twitter), Instagram, and LinkedIn!Thanks for listening! Hosted on Acast. See acast.com/privacy for more information.

Lauren Passell is the founder of Tink Media, a podcast growth and ideas company that specializes in podcast PR, creative partnerships, in-app placement, and out-of-the-box strategies to help shows find their perfect audience. She is also the curator of Podcast the Newsletter and Podcast Marketing Magic and writes about podcasts for Lifehacker. Here, she discusses the importance of making podcast friends, why podcasters should focus more on marketing, and why true crime is still king.Key Takeaways:- Podcast marketing tips- Current trends in podcasting- Why podcasters need to think more about marketingEpisode Timeline:1:50 Tink Media's approach to podcast therapy5:45 The importance of borrowing from other podcast audiences6:25 The benefits of promo swaps10:15 Is true crime still king of podcasting?12:15 Tod's true crime voice14:30 Why all podcasts need a hook17:30 Are there too many podcasts?18:20 Podcasters aren't thinking enough about marketing.19:35 How Tod marketed the "LA's Own Marineland" podcastThis episode’s guest:• Lauren Passell of Tink Media• Feed the Queue podcast• Podcast The Newsletter • 100 podcast marketing tipsSubscribe and leave a 5-star review:https://pod.link/1496390646Contact Us!• Join the conversation by leaving a comment!• Follow us on Facebook, X (Formerly Twitter), Instagram, and LinkedIn!Thanks for listening! Hosted on Acast. See acast.com/privacy for more information.

Wing Lam, the co-founder of Wahoo’s Fish Taco, is a seasoned entrepreneur with over 30 years of experience in the restaurant industry. As the face of the iconic brand, Wing is highly sought-after to speak at global events and has made television appearances on “The Secret Millionaire” and the Food Network. Actively engaged in philanthropy having founded the California Love Drop, Wing is also the second member of the exclusive “PR 360 Three Timers Club.” Here, he discusses the importance of adding value to the lives of others, the ongoing success of the California Love Drop, and what 2024 looks like for Wahoo's Fish Taco. Key Takeaways:- The importance of being the ‘go-to’ guy- Why restaurants go out of business- The success of the California Love DropEpisode Timeline:2:00 Wing's message to students at the Vital Link student leadership conference3:00 Why restaurants go out of business4:00 The importance of having cash on hand5:00 What types of businesses are the Vital Link students looking to start?6:05 The importance of being the "go-to" guy9:20 Why surfers and skateboarders love fish tacos12:20 The California Love Drop16:00 How to be part of the story19:00 How philanthropy can also help business21:00 Teaching is its own learning experience.22:00 Wahoo's upcoming partnership with The Beach Boys23:00 Looking back on 2023 and forward to 2024This episode’s guest:• Wahoo’s Fish Taco Founder Wing Lam• California Love Drop Hosted on Acast. See acast.com/privacy for more information.

Bob Bilbruck is an accomplished and visionary CEO with over 25 years of experience in the emerging markets and technology space. He is the founder and CEO of Captjur, a business services firm specializing in channel and partner programs, digital marketing and technology initiatives, sales and business development, and alternative startup funding. Here, Bob talks about how AI is revolutionizing customer service in the fast food and hospitality sectors and how the metaverse is about to become a big part of our everyday lives. Key Takeaways:- How AI is being integrated into customer service- The future of the metaverse- The importance of open networksEpisode Timeline:1:45 An overview of Captjur's work2:23 What can Captjur's clients expect?4:15 How does Captjur integrate AI into marketing channels?5:00 How is AI being integrated into fast food restaurants?5:45 White Castle's AI integration7:15 Do we need to train humans to interact with AI?9:25 Integrating AI into high-end establishments12:25 How will AI revolutionize our everyday lives in the near future?15:00 Why the metaverse is misunderstood.17:50 How are companies putting a human face on AI?22:00 The importance of open networks with AIThis episode’s guests:• Bob Bilbruck on LinkedIn• Captjur.comSubscribe and leave a 5-star review: https://pod.link/1496390646Contact Us!•             Join the conversation by leaving a comment•             Follow us on Facebook, Twitter, Instagram, and LinkedInThanks for listening Hosted on Acast. See acast.com/privacy for more information.

AI had a momentous year in 2023, and it was a big point of discussion on the PR 360 Podcast. This episode pulls together the most important discussions we’ve had on the topic with people in the fields of AI development, public relations, and journalism. You’ll learn about the current state of AI advancement, how AI will affect the workplace, and its current impact on public relations.Key Takeaways:-        What is practical AI?-        How to combine AI and human intelligence-        AI’s role in public relationsEpisode Timeline:2:25 Jason Wells, CEO of AI Dev Lab, explains practical AI4:30 The differences in ChatGPT iterations8:30 Linda Zebian, Senior Director of Communications and Community at Muck Rack, on how AI will affect the job market11:25 How are people using AI in the PR world?14:00 Adam Albright-Hanna, founder of A-Ha Audience Builders, on how ChatGPT can help create viral content15:20 Tod’s reservations on how ChatGPT will affect his writing career17:55 Mickie Kennedy, founder of eReleases on how human intelligence and AI can work together to create quality press releases19:35 Jeff Beringer, founder of Golin's global digital team, on how the agency is exploring AI’s possibilities in the PR world25:40 Valerie Christopherson, founder, and CEO of Global Results Communications, shares how the human intelligence at her company makes AI workThis episode’s guests:Jason Wells, Linda Zebian, Adam Albright-Hanna, Mickie Kennedy, Jeff Beringer, Valerie Christopherson.  Hosted on Acast. See acast.com/privacy for more information.