Building Client Relationships Over Funnels for Mission-Driven Success

In this episode of the Scaling Therapy Practice Podcast, host James Marland discusses the benefits of using relationship-based marketing over traditional marketing funnels for promoting online courses. James explains that while funnels guide potential customers through the buying process, they can often feel manipulative and prioritize transactions over relationships. He advocates for a model that respects the client's decision-making timeline, emphasizing the value of authentic connections and long-term transformations over quick sales. James shares a personal anecdote about his positive experience with a relationship-focused approach, highlighting its effectiveness in creating loyal and committed clients.

Show Highlights

00:00 Welcome to the Scaling Therapy Practice Podcast
00:31 The Evolution of the Podcast
03:17 Introduction to Marketing Funnels
03:30 Understanding the Marketing Funnel
05:54 The Dark Side of Traditional Funnels
07:44 The Relationship-Based Marketing Model
10:47 A Personal Journey with Relationship Marketing
16:42 Breaking Down the Funnel Stages
19:27 Summary and Final Thoughts
21:04 Closing Remarks and Call to Action

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Scaling Therapy Practice: Digital Course Creation for Clinicians, Coaches, and Content Experts

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