ver a decade, including running this own eCommerce store for 5 years. In recent years he’s focused in on the world of turning customer support from a cost centre to a revenue and conversion driving activity as part of his role at leading eCommerce helpdesk provider Gorgias.

We’ve lots of tips to use your live chat (and other customer service channels) to give your customers the support, answers and pushes towards buying they need to place those orders and thus improving your conversion rates.

That includes who should be manning your live chat, automations, optimising it, where and when to deploy it and a whole host more! We even get into using customer service to improve the performance of your Facebook ads!

Get all the links and resources we mention at KeepOptimising.com

Episode sponsored by Klaviyo

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Lucas has been involved with online marketing and selling for over a decade, including running this own eCommerce store for 5 years. In recent years he’s focused in on the world of turning customer support from a cost centre to a revenue and conversion driving activity as part of his role at leading eCommerce helpdesk provider Gorgias.

Get all the links and resources we mention at