Today on THE ROCK FIGHT (an outdoor podcast that aims for the head) podcast strategist Emily Holland sits down with Colin to talk about all things podcasting.

Despite being less than 20 years old, podcasts are now an established part of the media ecosystem and are expected to generate over $4 billion in advertising revenue in 2024. And for outdoor podcasts, the landscape is full of lots of folks producing shows similar, in a lot of ways, to THE ROCK FIGHT.

Emily Holland is a podcast strategist and consultant and today she gives Colin the markers of a good podcast, how brands should engage with the medium and offers the current state of outdoor podcasts.

Learn more about Emily here or on LinkedIn and learn more about the Wild Women Podcast Society by clicking here.

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