Tune in to hear Adam Muncy share the inspirational story of building Samson's Haircare!

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KEY TAKEAWAYS:

Samson's Haircare is the manufacturer, marketer, sales, and admin of their own product line.
From banking to haircare, Adam met his partner at church and built a relationship from there.
Both Adam and his partner are foster parents of children with textured hair so they created Foster The Curl so they and others can provide haircare to their children with textured hair.
They started with one product, a pomade, that they loved, but they did not do the research to find out that barbers wanted a water-soluble product which theirs wasn't.
The lesson they learned was to have more product diversity for various customer types and do some research to understand your audience.
COVID almost devastated their business because they are a small business with little to no employees, and COVID relief was based on older businesses with large payrolls.
Building a business relationship is nerve-racking, and you should get used to the discomfort because it doesn't go away.
Leverage and be honest with each of your partners to figure out each other's roles
Aspiring Business Owners: Pay for a good CPA and Lawyer; would you pick the cheapest hairdresser? No, so spend money on an accountant and lawyer or suffer the consequences.
Fighting for each account is a reality you should be prepared for... No hacks will take you to the point where you will be a legacy brand that is known and loved around the country or world.
If you focus on sales and not the relationship, they are just buying your pitch and that is not as valuable of a relationship that will stand the test of time.
Grassroots and analog development will have a strong base for your business.
You must have a pixel (a piece of code to track all IP addresses that come to your page) in order to retarget your efforts and take advantage of going viral or good social media implications!

MENTIONED IN TODAY’S EPISODE:

-- Follow Samson's Haircare on Instagram

-- Check out Samson Haircare's website

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