Welcome back to THE ROCK FIGHT (an outdoor podcast that aims for the head) where today we will pull back the curtain on the 2023 ad that took everyone by storm:

Snoop Dogg & Solo Stove Give Up Smoke!

Just before this past Thanksgiving hip hop superstar Snoop Dogg informed the world that he was giving up his trademark "smoke" based persona in what turned out to be wildly successful ad for backyard fire pit brand, Solo Stove.

Today, the owner of Purple Orange (Solo Stove's PR agency of record), Chris Dickey, joins THE ROCK FIGHT to give us a look behind the scenes and tell us how the ad came together, what it was like managing a campaign that was covered by mainstream media outlets like NPR, Bloomberg and Forbes and what the rest of the outdoor industry can learn from the collaboration between Snoop and Solo Stove.

Please follow and subscribe to THE ROCK FIGHT and give us a 5 star rating wherever you get your podcasts.

Have a question or comment for a future mailbag episode? Send it to myrockfight@gmail.com or send a message on Instagram or Threads.

Subscribe to Adventure Journal to get more Justin Housman in your life.

Subscribe to Here and There for more Kyle Frost in your life.

Check out Long Weekend Coffee for the best cup of coffee for your next adventure. Be sure to enter promo code 'rock10' at checkout to receive 10% off of your first order.

Thanks for listening! THE ROCK FIGHT is a production of Rock Fight, LLC.