The common mistake that people go through when launching is to over-deliver.

They get really excited and want to give value.

So they give their audience everything that they got.

They overwhelm their audience with so much information that they are probably not ready to make that buying decision.

They’ll say: “You gave me so much to think about. I'm gonna work on this first before they go into your paid offer.”

So, deliver value to your audience and focus on what things they need to be aware of that's gonna help them with solving their problem.

But save the “How” to solve that problem for the paid offer.

Give your audience a great launch experience, but not give away everything.

Resources:

Adaptive Inner Circle - The Adaptive Inner Circle with Paul & Melissa Pruitt is an epic 12-month experience for online business owners, coaches, course creators, and membership site owners who aspire to create financial freedom and a lifestyle they want for themselves and their family and also create a positive impact in their community and the world.

Adaptive Marketing Program - Adaptive Marketing Program is an exclusive opportunity for online business owners, coaches, course creators, and membership site owners to play bigger and bolder in their business and explode their bank account with more clients!

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