Today on THE ROCK FIGHT (an outdoor podcast that aims for the head) Colin opens the show by commenting on a quote from the CEO of a major outdoor retailer that a "notable shift in consumer behavior is on the horizon".

Then he and Producer Dave go through some of the more notable listener feedback we have received regarding brand specific secondhand sites and 'upcycling' as solutions to sustainability and circularity initiatives.

They close the show with their parting shots. Dave offering his usual book recommendation and Colin passionately responding to Lululemon's assertion that many are experiencing 'wellness burnout'.

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