In today's episode, Adrian speaks Christina Carmel, a prominent A&R figure in the African music industry. We dive into a fascinating discussion about the "year of return" initiative in Ghana and the challenges and successes of being a woman in a male-dominated industry.

We compare navigating the African music industry with the western world, shedding light on differences in professionalism and business approach. We also delve into the impact of famous individuals visiting Ghana, potential strategies to attract and maintain talent, and the influence of creators and social media influencers in promoting tourism, doing campaigns such as Visit Rwanda.

We also explore the prejudice of women in the music industry and the struggles faced by young female artists, with a focus on sexualization and boundaries.

Show Notes

www.thesoundofaccra.com/christina

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