Tune in to hear Ivan Zoot (ClipperGuy) share how to become an author, why he became an author, and all of the benefits…don’t forget to check out his books, too!

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KEY TAKEAWAYS:

-- Authoring, publishing, and selling content, especially books, has changed dramatically, making it easy for anyone to become an author.

-- Being an author lends you authority and helps establish and grow your brand and impact.

-- Ivan wrote a daily guide for a whole year to become a $100k hairdresser.

-- Get your FREE copy of Ivans Book 100x100 to help you gain 100 new clients in 100 days, guaranteed! Go to www.IvanZoot.com and click on the title and use the discount code!

-- Leave your cell phone in your car during the day to build a better business, deliver a better service and make better connections.

-- Remember, our business is low-tech and high-touch.

-- Very little, if any, data backs up the claim that social media builds your book better than word of mouth and reviews. Data only shows that it is an integral part of a marketing strategy.

-- Clients that come from social media may tend to be looking for the hottest look, salon, barbershop, or stylist. This is not the persona of a long-term client; beware!

-- Know your numbers, discuss price increases with clients and colleagues, and just make sure you are using data to make smart decisions! (See Pricing Playbook for a guide)

MENTIONED IN TODAY’S EPISODE:

-- Check out Ivan's website: www.ivanzoot.com/home

-- Follow Ivan on Instagram: https://www.instagram.com/ivanzoot/

-- Follow Ivan on Tik Tok: https://www.tiktok.com/@ivan.zoot

-- Follow Ivan on Facebook: https://www.facebook.com/clipperguy

-- Subscribe to Ivan's YouTube Channel: https://www.youtube.com/channel/UCegxCW543Ach1DcIEEk7Iug

The Hairdresser Strong Show is all about Salon Owners, Rising Stylists, and Seasoned Stylists sharing their experiences, successes, failures, and advice to inform, educate, and empower their Fellow Hairdresser. We won’t stop until we are all: Hairdresser Strong.

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