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Oded Ezer, B.Des, Senior Lecturer, Graphic Design Department, Holon Institute of Technology

Typography is a central part of graphic design: creating and organising letters, words, sentences and simple and complicated texts in a given format. My professional work has many facets, and all of them, one way or another, are connected with words.
Consulting on Complex Typographic Design
Visual editorial planning and art direction for magazines, newspapers and books. These products tend to include various content and wording which require large scale thinking and meticulous typographic planning. Among the studio’s clients: Little Brown and Co., Globes financial newspaper, Maariv newspaper, Makor Rishon newspaper and Open TBE.

Font Design for Designers
Since 2000 I have been involved in the field of typeface (fonts) design and distribute my fonts independently.

Among my best known Hebrew fonts are: Doo, Rutz, Alchemist, Meoded, Sussita, Na, Ezer Block, Frankrühliah, and many more. Among the clients who use my fonts are leading advertisement and online design companies, daily newspapers and magazines, book publishers, TV channels and many independent designers. Some of my fonts have won excellence awards from the New York Type Directors Club, the Association Typographique Internationale (ATypI), as well as the Israeli Ministry of Education Award.

Corporate Fonts for Companies
Custom made, unique fonts that reflect the company’s values are an essential tool of its entire branding, and upon which all the company’s visual and advertising material is based.
Thus, I have created an automatic visual connection between the product, its commercial message and the company. A perfect match between the font and company’s values is a cornerstone
in the process of building a visual concept that will be created according to specific criteria for each company, such as the nature of its products, its potential customers, the purpose of advertising, etc. Among the studio’s exclusive font clients: mSystems, Migdal insurance company, YES, Globes financial newspaper.

Logo and Trademarks Design
Since 2000, I have been involved in the field of Branding in general, with special focus on Logo Design for small and large- sized companies. Among the logos I have designed throughout the years are logos for Bank Hapoalim, Open TBE, YES, Channel 10, Channel 2,

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Since its inception in 2019, Design Education Talks podcast has served as a dynamic platform for the exchange of insights and ideas within the realm of art and design education. This initiative sprang from a culmination of nearly a decade of extensive research conducted by Lefteris Heretakis. His rich background, intertwining academia, industry, and student engagement, laid the foundation for a podcast that goes beyond the conventional boundaries of educational discourse.

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Rodcaster pro II
Rode NT1 5th generation
Elgato Low profile Microphone Arm
Monster Prolink Studio Pro microphone cable

The rest of the equipment is here 👉https://kit.co/heretakis/podcasting