new but has become one of the most important parts of any business’s client development and retention strategy. And the numbers don’t lie, 7% of your clients right now are actively looking for a new vendor, 2% in client retention is the same thing as reducing costs by 10% and it is four to five times more expensive to go and find a new client than it is to keep an existing one satisfied. But what is CX and how can you use it to your advantage?

Blake Godwin, president and partner at Client Savvy sat down with Mike Merrill during the annual Brayn Architectural Engineering Construction Summit 2022 to share how important CX is, what it means to be client centric and how to create your own CX strategy.

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Customer Experience (CX) is not new but has become one of the most important parts of any business’s client development and retention strategy. And the numbers don’t lie, 7% of your clients right now are actively looking for a new vendor, 2% in client retention is the same thing as reducing costs by 10% and it is four to five times more expensive to go and find a new client than it is to keep an existing one satisfied. But what is CX and how can you use it to your advantage?