Heidi Caillier: Going Against the Grain

SHOW NOTES The key to success as an interior designer lies in your own understanding of who you want to be as a designer. Kicking us off on for Season 2 is none other than Heidi Caillier, the Seattle-based interior designer who has successfully grown an impressive following, earned dozens of features in top tier publications, and attracted a devoted clientele base all while avoiding trends and staying committed to her unique outlook as an interior designer.

In this episode, Heidi Caillier and I discuss:

The importance of controlling the work that you show in your portfolio
Choosing and collaborating with a photographer
Where to submit projects for publication
Print versus digital
Curating your social media feed
Where to find inspiration and how to use it
Evolving your aesthetic and challenging yourself creatively
How to approach trends
Tailoring a project for the client and understanding their vision
And more!

Mentioned in this episode:

MAGAZINES

FEATURES

PRODUCTS + SOURCES