President-elect Trump continues his fast-paced picks for his administration by announcing intentions to nominate TV's Dr. Mehmet Oz as administrator of the Centers for Medicare and Medicaid Services and billionaire Howard Lutnick for Commerce Secretary. New York prosecutors open to delaying sentencing in Trump's so-called "hush money" case. Russian president approves lowering threshold for nuclear strike. CBS News Correspondent Jennifer Keiper with tonight's World News Roundup.See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

In this very special #ThisOldMarketing episode, Joe and Robert take a deep dive into the Web3 universe. They cover: - The evolution from Web1 to Web2 to Web3. - The pushback against Web3 and tokens. - Examples of what's working and what isn't. - Opportunities for content creators. - Short-term Web3 predictions. Links this episode: Go-to-market in Web3 JP Morgan Enters Web3 Coinbase and TRUST Why Brands Need to Pay Attention to NFTs Attend CEX - Creator Economy Expo --------- Liked this show? SUBSCRIBE to this podcast on Spotify, Apple, Google and more. Catch past episodes and show notes at ThisOldMarketing.site.

We take a look at Disneyland's Galaxy's Edge new attractions and theme park land and compare the fan response to Universal Orlando Resorts new Harry Potter Coaster (Hagrid's Magical Creatures Motorbike Adventure). 

In this episode of #ThisOldMarketing, Joe and Robert discuss the latest content marketing research, where findings look to a greater importance on content marketing.  The boys love the report, but doubt that many will execute the approach properly.  Millennials actually prefer email and printed coupons (amazing), while more brands and publishers are creating new positions around platform.  Rants and raves include content marketing ROI and LEGO.  This week's TOM example: The Federalist Papers. This week's story links: Companies Favoring Content Over Adshttp://www.broadcastingcable.com/news/technology/study-companies-favoring-content-over-ads/154962New Study Shows Why Retailers Should Ramp Their Email Gamehttp://www.adweek.com/news/technology/study-shows-why-retailers-should-ramp-their-email-game-millennials-170355 The Rise of the Publishing Platform Specialisthttp://www.wsj.com/articles/the-rise-of-the-publishing-platform-specialist-1458896683SPONSOR: GoToWebinar and this amazing eBook on how to get the right people to your webinar - http://bit.ly/gotowebinar-attract-audienceRANTS AND RAVESRoberthttps://www.marketingtechblog.com/whats-cost-acquiring-versus-retaining-customer/ Joehttps://www.linkedin.com/nhome/updates?topic=6118945958337265664&trk=eml-mention-reply-nus&midToken=AQGe3WvFB8snLw&fromEmail=fromEmail&ut=0m1n_O9Me65Dc1 http://firstround.com/review/content-is-eating-the-world-contentlys-ceo-on-winning-at-marketings-fastest-growing-trend #ThisOldMarketing - The Federalist Papershttps://en.wikipedia.org/wiki/The_Federalist_Papers

In this episode number 87, Joe and Robert discuss the new Upworthy business model in detail, and what businesses and marketers can learn from it.  In addition, the boys discuss what, when and why marketers should outsource content marketing, and follow that with a disturbing article about branded content and advertising.  Rants and raves include an HBR article that truly bothered Robert, and an amazing story around the autism education movement from Joe.  This week's TOM example of the week: Kraft Music Hall. This week's story links: How Upworthy is using data to move beyond clickbait and curationhttp://www.niemanlab.org/2015/07/how-upworthy-is-using-data-to-move-beyond-clickbait-and-curation/Who should handle your content marketinghttp://www.imediaconnection.com/content/38892.aspIt’s Just Advertising Dillweedhttp://digiday.com/brands/its-just-advertising-dillweed/Americans Are Furious With Marketershttp://www.businessesgrow.com/2015/06/30/furious-with-marketers/And the actual study:https://www.asc.upenn.edu/sites/default/files/TradeoffFallacy_1.pdfThis week's sponsor: AcrolinxCheck out their new Global Content Index Report: http://bit.ly/acrolinx-global-index. Robert's Rant Comparing the ROI OF Content Marketing and Native Advertisinghttps://hbr.org/2015/07/comparing-the-roi-of-content-marketing-and-native-advertising Joe's RaveThe Forgotten History of Autism (Video)http://www.ted.com/talks/steve_silberman_the_forgotten_history_of_autism   #ThisOldMarketing example Kraft Music Hall https://en.wikipedia.org/wiki/Kraft_Music_Hall